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Five Modern Instagram Tactics That Guarantee Results 2016

Five Modern Instagram Tactics That Guarantee Results 2016

Depending on who you ask, Instagram has around 400 to 700 million new users every month. Regardless of the count, that’s a lot of users. That is why it isn’t surprising why the app produces around 80 million photos on a daily basis. The online platform is only six years old, but it has already captured the attention of many marketers.

It offers a great avenue where brands could get engagement from their followers. In fact, Instagram was considered better than Facebook or Twitter. Unfortunately, expect things to change. Recently, Instagram announced changes in its algorithm. In the next weeks or months, expect Instagram feed to appear differently. Instead of seeing posts according to when the photo or video was posted, you only get popular posts curated by the Instagram algorithm.

Given the current state of Instagram, what are strategies that you need to do in order to still use the platform as an effective marketing tool?

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1. Combine story telling with your images

You may wonder what makes Humans of New York so popular on Facebook and Instagram? If you’ll look at their posts, it’s the combination of stunning visuals and storytelling that made Humans of New York what it is today.

Their posts are inspiring, sometimes heartbreaking. But the point is, it moves a person’s emotion. From there, Humans of New York was able to publish a book that has become a New York Best Seller.

2. Build Your Content Theme

Successful Instagram accounts make use of a theme. If you will look at brands such as Adidas or Lululemon, they only post photos with specific filters and colors.

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In determining your theme, you have to understand who your market is. Next, you also have to make sure that you refrain from using poorly taken photos. In most scenarios, you get brands that invest on professionally taken photos. Though there are some instances that you could get away with iPhone photography, it makes a huge difference when the photo was taken by a professional camera.

3. Use hashtags

You may feel that hashtags can be a bit irritating. It can in fact, backfire when used in large volumes. On the other hand, it can also be used in order to attract users who are searching the web for products that you could be offering.

Hashtags also allow the brands to be part of the community. Here, you can even curate user-generated content. Using a repost app, you can interact with the community this way.

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4. Be consistent

Consistency is key in order to increase your Instagram engagement and following. From your post schedules to the voice that you use on your Instagram account, these are things that could make a huge difference on your social media marketing campaign in general.

It is important to have a schedule when to post photos on Instagram. Regardless if you post once or even three times a week, it is crucial that you give followers an idea when to expect your posts on Instagram.

Next, you also have to choose a voice. Do you plan on having a serious voice or perhaps something casual? It is important to know which voice to use depending on your overall branding.

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5. Optimize the bio link

Though Instagram bio only allows you to have 150 characters, it allows you to mention the most important things about your company. Including hashtags and a link could make a huge difference on how you approach your overall social media marketing strategy.

Conclusion

Visual content is becoming more and more important in today’s time. Despite Instagram’s changing approach in its algorithm, it is undeniable how it can still come in handy especially among marketers.

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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