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3 Different Genres of Animation and What You’ll Need to Start Animating

3 Different Genres of Animation and What You’ll Need to Start Animating

Animation is everywhere; on television, phone or tablet apps, even on many internet logos found when browsing the web. They are fun, creative, and if a person knows what they are doing, animation can be a lucrative career choice. Of course, before beginning with the animation process, it is necessary to decide which type an individual is most interested in, and what is needed to begin the process of creation.

Traditional Animator (2D, Hand Drawn, Cel)

Animators creating traditional animations begin by drawing rough characters, using a colored pencil, on a clear piece of paper held down with a peg. They draw one frame at a time, to determine how many are needed for the action they are trying to portray to look realistic. When put together, the timing of all the frames must fit with an accompanying soundtrack, so timing is essential. When any clean-up or in-between is finished, the final animation production would be performed by photographing each of the individual frames.

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2D animation, usually thought of as Cel animation, is also produced using the same process as the traditional variety, but instead of photographing the frames, a process known as ink-and-paint is used. This is done by covering the clear paper that contains the animated images with celluloid, and copying them. This produces frames that overlap the previous one, which makes placing several props and characters over a background much simpler.

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3D Animation (Computer Animation, CGI)

If one is serious about pursuing a career in the field, there are many types of animation classes available to choose from. 3D animation, also called Computer Generated Images, or CGI, is done by creating a succession of images using computer graphics. Though 3D maintains the 2D process of creating one frame at a time, it uses all digital feedback, so it is easier to maneuver. This is done by digitally modeling the characters on the screen, and then fitting them with what is called a “skeleton”, which gives the animators the ability to animate them as needed. The computer uses models posed in vital frames to implement a “tweening” animation, which it then interprets in the rest of the frames in between those earlier vital frames. When this process is complete, the computer renders every frame, one by one, which can take a great deal of time.

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In 3D animation, an important difference to 2D is that all of a character’s body parts are there the whole time, even when they can’t be seen. If the character is turned to the side, and only one arm is visible, the other is still be considered to be in the shot, and animators must be aware of every inch of the character no matter what is seen. They must also keep a 3D character in motion every second, even if only a gentle movement like an eye blink, to keep every character as life-like as possible.

Motion Graphics (Animated Logos, Typography)

Unlike other types of animation, motion graphics is not story or character driven. It is used to move graphic images or text in a creative manner, for use in television promos, opening titles of films, app commercials, and any type of animated logo. Motion graphics are different from other animations because animators do not need to be concerned with body mechanics, and they don’t require acting. The need for good composition, and of course, the motion of the camera, are the only similarities they have with other varieties of animation.

Despite which software programs are used to create the motion graphics, the process for creating them will be the same. Using “tweened” key-framing to animate any images, video clips, or texts, the animator creates a fluid motion between the frames. The programs used also have the ability to alter animations using whatever preferences required by the animator. This process creates either flat-based or 3D images that appear to be in motion, sometimes paired with sound effects or music.

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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