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5 Best eCommerce Platforms For Budding Entrepreneurs

5 Best eCommerce Platforms For Budding Entrepreneurs

Choosing your ecommerce platform is one of the most important parts of starting an online business. The look, feel and functionality of your store and shopping cart have a distinct impact on your sales. Thus, finding the right one is essential.

The market for ecommerce platforms offers options for every entrepreneur but there’s no one-size-fits-all option. The right ecommerce platform for you will depend on what features you require, where you want to host it and how savvy you are in IT.

Here are the five best ecommerce platforms budding entrepreneurs:

Shopify

Shopify tops plenty of lists for best online platforms because it’s easy to get started and one of the most popular platforms online. A recent report from the site said that 100,000 stores call Shopify home.

Shopify is constantly evolving to meet customer expectations. Recent additions to the platform include hundreds of templates, fast and safe payment systems and the custom title tags that are essential for SEO. Shopify uses several SEO tools like meta descriptions and canonical tags. This enables shops on this platform to rank higher in Google searches.

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Shopify is great for anyone just starting out. But it is difficult to switch out your store on this platform. This can complicate plans for expansion or moving to an independent store. The number of options available can also be overwhelming so it is helpful to know what you’re looking for before diving in.

Bigcommerce

After Shopify, Bigcommerce is the second easiest place to set up shop. The user dashboard offers clear directions and simple steps. Thus, you can get your business up and running in a few minutes. You can do all your customizing from one dashboard which makes it easy to return to later.

If you are after customization options, there are coding options available. However, Shopify offers you greater control of the changes.

WooCommerce

WooCommerce is a great tool for entrepreneurs with a website or blog on WordPress. It runs as a shopping cart plugin which means you can integrate it into an existing site or launch it as a stand-alone store. Woocommerce is also customizable which means you can set it up to fit the aesthetic of your site.

Rather than setting up a dedicated merchant account, WooCommerce can be integrated with your existing PayPal account. Thus, you’ll only pay the relevant PayPal fees per transaction instead of merchant fees.

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Most of the content on WooCommerce is free of charge. This makes it a great tool for bloggers or artists looking to monetize their sites for the first time. However, there are also specialist themes and extensions for sale that are designed for those who need more functionality from their shop. These paid extras run from anywhere between $79 and $139.

Prestashop

PrestaShop is an open-source store software system. Because its open source, the software is free to use. However, you do need to pay for hosting which can be done through a third party or with your own server.

An open-source shopping cart allows you to develop a shopping cart that designed specifically to your goals. If you’re not familiar with web design and development, you’ll generally need to find a professional who can get the system set up for you.

PrestaShop has over 300 features that are useful for growing your business. You can integrate your store with PayPal and social media. You can also add functions like one-page checkout, coupons, sales tracking, image zoom and currency support. If you find that there’s something you need that isn’t already available, you can have it built for the site or buy it from the Modules page.

PrestaShop also offers a guide to help store owners make the most of SEO, which is an important and useful feature.

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Keep in mind that open source systems require a lot of administrative labor. If you’re not familiar with IT, it is a good idea to get a tech guru involved with your site to check in make sure everything is running smoothly.

Magento

Magento is a great platform for entrepreneurs who expect to grow quickly. Unlike other platforms on the list, you can easily scale your Magento store to meet the needs for startups and large businesses.

The platform is not always novice friendly. It’s a bit more complicated to use than the simple step options provided by Shopify and Bigcommerce. This is natural because more mature platform is required when you want the option to expand.

However, the technical skills required should not put off entrepreneurs. Rather, make sure you get to know the platform inside and out before going live.

There’s a lot of information on the internet to help you, including this handy white paper from OSF Global Services that highlights the key points to consider when embarking on a full scale ecommerce solution.

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“Building or replatforming your ecommerce site can be a daunting task,” said Gerard Szatvanyi, President and CEO of OSF Global Services. “Before you move forward, consider the key points of action—and unexpected pitfalls—to an engaging ecommerce experience.”

These are just a few of the options available for your new store and there are many differences between them. Match their capabilities to your business goals and you’ll quickly find a new online home for your business.

Featured photo credit: Robbert Noordzij via flickr.com

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Last Updated on April 8, 2020

9 Tips for Starting a New Job and Succeeding in Your Career

9 Tips for Starting a New Job and Succeeding in Your Career

Congratulations, you’re starting a new job! You’re feeling relieved that the interviews and the wait for a decision from the hiring manager is over, and you’ve finally signed the offer.

Feelings of fear and anticipation may surface now as you think about starting work on Monday. Or you may feel really confident if you have plenty of work experience.

Remember to not assume that your new work environment will be similar to previous ones. It’s very common for seasoned professionals to overestimate themselves due to the breadth of their experience.

Companies offer different depths of on-boarding experiences.[1] Ultimately, success in your career depends on you.

Below are 9 tips for starting a new job and succeeding in your career.

1. Your Work Starts Before Your First Day

When you prepared for your interview, you likely did some research about the company. Now it’s time to go more in depth.

  • How would your manager like you to prepare for your first day? What are his/her expectations?
  • What other information can your manager provide so that you can start learning more about the role or company?
  • What company policies or reports can you review that can get you acclimatized to your new job and work environment?

You’ll need to embrace a lot of new people and information when you start your new job. What you learn before your first day at work can help you feel more grounded and prepare your mind to process new information.

2. Know Your Role and the Organization

Review the job posting and know your responsibilities. Sometimes, job postings are simplified versions of the job description. Ask your manager or human resources if there is a detailed job description of your role.

Once you understand your key responsibilities and accountabilities, ask yourself:

  • What questions do you have about the role?
  • What information do you need to do your job effectively?
  • Who do you need to meet and start building relationships with?

Continue to increase your knowledge and do your research through the company Intranet site, organizational charts, the media, LinkedIn profiles, the industry and who your company competitors are.

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This is not a one time event. Continue to do this throughout your time with the company. Every team or project you engage with will evolve and change.

Keep current and be ready to adapt by using your observational skills to be aware of changes to your work environment and people’s behaviour.

3. Learn the Unwritten Rules at Work

Understanding your work culture is key to help you succeed in your career.

Many of these unwritten rules will not be listed on company policies. This means you’ll need to use all of your senses to observe the environment and the people within it.

What should you wear? See what your peers and leaders are wearing. Notice everything from their jewelry down to their shoes. Once you have a good idea of the dress code you can then infuse your own style.

What are your hours of work? What do you notice about start, break and end times? Are your observations different from what you learned at the interview? What questions do you have based on your observations? Asking for clarity will help you make informed decisions and thrive in a new work setting.

What are the main communication channels?[2] What communication mediums do people use (phone, email, in-person, video)? Does the medium change in different work situations? What is your manager’s communication style and preference? These observations will help you better navigate your work environment and thrive in the workplace.

4. Be Mindful of Your Assumptions

You got the job, you’re feeling confident and are eager to show how you can contribute. Check the type of language you are using when you’re approaching your work and sharing your experiences.

I’ve heard many new employees say:

  • “I used to do this at ‘X’ company …”
  • “When I worked at “X” company we implemented this really effective process …”
  • “We did this at my other company … how come you guys are not …”
  • “Why are you doing that … we used to do this …”

People usually don’t want to hear about your past company. The experiences that you had in the past are different in this new environment.

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Remember to:

  • Notice your assumptions
  • Focus on your own work
  • Ask questions, and
  • Learn more about the situation before offering suggestions.

You can then better position yourself as a trusted resource that makes informed decisions tailored to business needs.

5. Ask Questions and Seek Clarification

Contrary to common belief, asking questions when you’re starting a new job is not a vulnerability.

Asking relevant questions related to your job and the company:

  • Helps you clarify expectations
  • Shows that you’ve done your research
  • Demonstrates your initiative to learn

Seeking to clarify and understand your environment and the people within it will help you become more effective at your job.

6. Set Clear Expectations to Develop Your Personal Brand

Starting a new job is the perfect time to set clear expectations with your manager and colleagues. Your actions and behaviors at work tells others about your work style and how you like to operate. So it’s essential to get clear on what feels natural to you at work and ensure that your own values are aligned with your work actions.

Here are a few questions to reflect on so that you can clearly articulate your intentions and follow through with consistent actions:

Where do you need to set expectations? Reflect on lessons learned from your previous work experiences. What types of expectations do you need to set so that you can succeed?

Why are you setting these expectations? You’ll likely need to provide context and justify why you’re setting these boundaries. Are your expectations reasonable? What are the impacts on the business?

What are your values? If you value work life balance, but you’re answering emails on weekends and during your vacation time, people will continue to expect this from you. What boundaries do you need to set for yourself at work?

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What do you want to be known for? This question requires some deep reflection. Do you want to be known as a leader who develops and empowers others? Maybe you want to be known for someone who creates an environment of respect where everyone can openly share ideas. Or maybe you want to be someone who challenges people to get outside their comfort zones?

7. Manage Up, Down, and Across

Understanding the work styles of those around you is key to a successful career. Particularly how you communicate and interact with your immediate manager.

Here are a few key questions to consider:

  • How can you make your manager’s job easier?
  • What can you do to anticipate her/his needs?
  • How can you keep them informed (and prepared) so they don’t get caught off-guard?
  • What are your strengths? How can you communicate these to him/her so that they fully understand your capabilities?

These questions can also apply if you manage a team or if you deal with multiple stakeholders.

8. Build Relationships Throughout the Company

It’s important to keep learning from diverse groups and individuals within the company. You’ll get different perspectives about the organization and others may be able to help you succeed in your role.

What types of relationships do you need to build? Why are you building this relationship?

Here are some examples of workplace relationships:

  • Immediate Manager. He/she controls your work assignments. The work can shape the success of your career.
  • Mentors. These are people who are knowledgeable about their field and the company. They are willing to share their experiences with you to help you navigate the workplace and even your career.
  • Direct Reports. Your staff can influence how successful you are at meeting your goals.
  • Mentees. They are another resource to help you keep informed about the organization and your opportunity to develop others.

Other workplace relationships include team members, stakeholders, or strategic partners/sponsors that will advocate for your work.

Learn more in this article: 10 Ways to Build Positive And Effective Work Relationships

9. Keep in Touch With Those in Your Existing Network

“Success isn’t about how much money you make; it’s about the difference you make in people’s lives.” – Michelle Obama

You are part of an ecosystem that has gotten you to where you are today. Every single person and each moment that you have encountered with someone has shaped who you are – both positive and negative.

Here’s How to Network So You’ll Get Way Ahead in Your Professional Life.

Make sure you continue to nurture the relationships that you value and show gratitude to those who have helped you achieve your goals.

Summing It Up

There are many aspects of your career that you are in control of. Observe, listen, and make informed decisions. Career success depends on your actions.

Remember to not assume that your new work environment will be similar to previous ones.

Here are the 9 tips for starting a new job and succeeding in your career:

  1. Your Work Starts Before Your 1st Day
  2. Know Your Role and the Organization
  3. Learn the Unwritten Rules at Work
  4. Be Mindful of Your Assumptions
  5. Ask Questions and Seek Clarification
  6. Set Clear Expectations to Develop Your Personal Brand
  7. Manage Up, Down, and Across
  8. Build Relationships Throughout the Company
  9. Keep in Touch With Those in Your Existing Network

Celebrate, enjoy your new role, and take good care of yourself!

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Featured photo credit: Frank Romero via unsplash.com

Reference

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