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5 Best eCommerce Platforms For Budding Entrepreneurs

5 Best eCommerce Platforms For Budding Entrepreneurs

Choosing your ecommerce platform is one of the most important parts of starting an online business. The look, feel and functionality of your store and shopping cart have a distinct impact on your sales. Thus, finding the right one is essential.

The market for ecommerce platforms offers options for every entrepreneur but there’s no one-size-fits-all option. The right ecommerce platform for you will depend on what features you require, where you want to host it and how savvy you are in IT.

Here are the five best ecommerce platforms budding entrepreneurs:

Shopify

Shopify tops plenty of lists for best online platforms because it’s easy to get started and one of the most popular platforms online. A recent report from the site said that 100,000 stores call Shopify home.

Shopify is constantly evolving to meet customer expectations. Recent additions to the platform include hundreds of templates, fast and safe payment systems and the custom title tags that are essential for SEO. Shopify uses several SEO tools like meta descriptions and canonical tags. This enables shops on this platform to rank higher in Google searches.

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Shopify is great for anyone just starting out. But it is difficult to switch out your store on this platform. This can complicate plans for expansion or moving to an independent store. The number of options available can also be overwhelming so it is helpful to know what you’re looking for before diving in.

Bigcommerce

After Shopify, Bigcommerce is the second easiest place to set up shop. The user dashboard offers clear directions and simple steps. Thus, you can get your business up and running in a few minutes. You can do all your customizing from one dashboard which makes it easy to return to later.

If you are after customization options, there are coding options available. However, Shopify offers you greater control of the changes.

WooCommerce

WooCommerce is a great tool for entrepreneurs with a website or blog on WordPress. It runs as a shopping cart plugin which means you can integrate it into an existing site or launch it as a stand-alone store. Woocommerce is also customizable which means you can set it up to fit the aesthetic of your site.

Rather than setting up a dedicated merchant account, WooCommerce can be integrated with your existing PayPal account. Thus, you’ll only pay the relevant PayPal fees per transaction instead of merchant fees.

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Most of the content on WooCommerce is free of charge. This makes it a great tool for bloggers or artists looking to monetize their sites for the first time. However, there are also specialist themes and extensions for sale that are designed for those who need more functionality from their shop. These paid extras run from anywhere between $79 and $139.

Prestashop

PrestaShop is an open-source store software system. Because its open source, the software is free to use. However, you do need to pay for hosting which can be done through a third party or with your own server.

An open-source shopping cart allows you to develop a shopping cart that designed specifically to your goals. If you’re not familiar with web design and development, you’ll generally need to find a professional who can get the system set up for you.

PrestaShop has over 300 features that are useful for growing your business. You can integrate your store with PayPal and social media. You can also add functions like one-page checkout, coupons, sales tracking, image zoom and currency support. If you find that there’s something you need that isn’t already available, you can have it built for the site or buy it from the Modules page.

PrestaShop also offers a guide to help store owners make the most of SEO, which is an important and useful feature.

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Keep in mind that open source systems require a lot of administrative labor. If you’re not familiar with IT, it is a good idea to get a tech guru involved with your site to check in make sure everything is running smoothly.

Magento

Magento is a great platform for entrepreneurs who expect to grow quickly. Unlike other platforms on the list, you can easily scale your Magento store to meet the needs for startups and large businesses.

The platform is not always novice friendly. It’s a bit more complicated to use than the simple step options provided by Shopify and Bigcommerce. This is natural because more mature platform is required when you want the option to expand.

However, the technical skills required should not put off entrepreneurs. Rather, make sure you get to know the platform inside and out before going live.

There’s a lot of information on the internet to help you, including this handy white paper from OSF Global Services that highlights the key points to consider when embarking on a full scale ecommerce solution.

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“Building or replatforming your ecommerce site can be a daunting task,” said Gerard Szatvanyi, President and CEO of OSF Global Services. “Before you move forward, consider the key points of action—and unexpected pitfalls—to an engaging ecommerce experience.”

These are just a few of the options available for your new store and there are many differences between them. Match their capabilities to your business goals and you’ll quickly find a new online home for your business.

Featured photo credit: Robbert Noordzij via flickr.com

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Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

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Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

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