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5 Best eCommerce Platforms For Budding Entrepreneurs

5 Best eCommerce Platforms For Budding Entrepreneurs

Choosing your ecommerce platform is one of the most important parts of starting an online business. The look, feel and functionality of your store and shopping cart have a distinct impact on your sales. Thus, finding the right one is essential.

The market for ecommerce platforms offers options for every entrepreneur but there’s no one-size-fits-all option. The right ecommerce platform for you will depend on what features you require, where you want to host it and how savvy you are in IT.

Here are the five best ecommerce platforms budding entrepreneurs:

Shopify

Shopify tops plenty of lists for best online platforms because it’s easy to get started and one of the most popular platforms online. A recent report from the site said that 100,000 stores call Shopify home.

Shopify is constantly evolving to meet customer expectations. Recent additions to the platform include hundreds of templates, fast and safe payment systems and the custom title tags that are essential for SEO. Shopify uses several SEO tools like meta descriptions and canonical tags. This enables shops on this platform to rank higher in Google searches.

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Shopify is great for anyone just starting out. But it is difficult to switch out your store on this platform. This can complicate plans for expansion or moving to an independent store. The number of options available can also be overwhelming so it is helpful to know what you’re looking for before diving in.

Bigcommerce

After Shopify, Bigcommerce is the second easiest place to set up shop. The user dashboard offers clear directions and simple steps. Thus, you can get your business up and running in a few minutes. You can do all your customizing from one dashboard which makes it easy to return to later.

If you are after customization options, there are coding options available. However, Shopify offers you greater control of the changes.

WooCommerce

WooCommerce is a great tool for entrepreneurs with a website or blog on WordPress. It runs as a shopping cart plugin which means you can integrate it into an existing site or launch it as a stand-alone store. Woocommerce is also customizable which means you can set it up to fit the aesthetic of your site.

Rather than setting up a dedicated merchant account, WooCommerce can be integrated with your existing PayPal account. Thus, you’ll only pay the relevant PayPal fees per transaction instead of merchant fees.

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Most of the content on WooCommerce is free of charge. This makes it a great tool for bloggers or artists looking to monetize their sites for the first time. However, there are also specialist themes and extensions for sale that are designed for those who need more functionality from their shop. These paid extras run from anywhere between $79 and $139.

Prestashop

PrestaShop is an open-source store software system. Because its open source, the software is free to use. However, you do need to pay for hosting which can be done through a third party or with your own server.

An open-source shopping cart allows you to develop a shopping cart that designed specifically to your goals. If you’re not familiar with web design and development, you’ll generally need to find a professional who can get the system set up for you.

PrestaShop has over 300 features that are useful for growing your business. You can integrate your store with PayPal and social media. You can also add functions like one-page checkout, coupons, sales tracking, image zoom and currency support. If you find that there’s something you need that isn’t already available, you can have it built for the site or buy it from the Modules page.

PrestaShop also offers a guide to help store owners make the most of SEO, which is an important and useful feature.

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Keep in mind that open source systems require a lot of administrative labor. If you’re not familiar with IT, it is a good idea to get a tech guru involved with your site to check in make sure everything is running smoothly.

Magento

Magento is a great platform for entrepreneurs who expect to grow quickly. Unlike other platforms on the list, you can easily scale your Magento store to meet the needs for startups and large businesses.

The platform is not always novice friendly. It’s a bit more complicated to use than the simple step options provided by Shopify and Bigcommerce. This is natural because more mature platform is required when you want the option to expand.

However, the technical skills required should not put off entrepreneurs. Rather, make sure you get to know the platform inside and out before going live.

There’s a lot of information on the internet to help you, including this handy white paper from OSF Global Services that highlights the key points to consider when embarking on a full scale ecommerce solution.

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“Building or replatforming your ecommerce site can be a daunting task,” said Gerard Szatvanyi, President and CEO of OSF Global Services. “Before you move forward, consider the key points of action—and unexpected pitfalls—to an engaging ecommerce experience.”

These are just a few of the options available for your new store and there are many differences between them. Match their capabilities to your business goals and you’ll quickly find a new online home for your business.

Featured photo credit: Robbert Noordzij via flickr.com

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Last Updated on September 28, 2020

How to Change Careers Successfully When It Seems too Late

How to Change Careers Successfully When It Seems too Late

The wake-up call often comes when you least expect it. Maybe you’re enjoying a relaxing get-together with your old college buddies when someone turns to you and says, “Wow, I never thought you’d become an investment banker. I always thought you’d write a novel!” If this leaves you wondering how to change careers, you’re not alone.

Before you know it, you find yourself remembering your old dreams—and comparing them to the career field where you are now. Life rarely goes according to plan. Marriage, kids, and grandkids often come earlier than imagined—or later.

Maybe you pursued one career path because you were considered the breadwinner, but now someone else in the family is the breadwinner. Conversely, maybe you landed a job, thinking you’d stay for six months, and now you’ve been there for sixteen years.

A recent report from the Bureau of Labor Statistics pointed out that “baby boomers held an average of 12.3 jobs from ages 18 to 52″[1]. For millennials, who are more technologically apt, that number is likely to be much higher.

As this proves, it’s perfectly normal to change careers and begin a job search even when it seems too late! Steering your way through a career change is part calculation, part chance, and part leap-of-faith.

If you feel stuck and are ready for a career change, take these steps to guide you.

Step 1: Be Mentally Prepared

These points can help you master the psychological aspects of a career change at any age.

Now or Never Is a Fallacy

For most professionals, there is no cut-off age for striking out in a new direction. People do it at all stages of their careers.

If you’ve ever dreamed of leaving a large company to start your own business, you are not alone. Similarly, thousands of entrepreneurs and people working for one-man shops decide each year that they’d like to work for larger organizations.

You’ll find hordes of baby boomers looking for a redo alongside mobs of GenXers and Millennials—especially as the boomers now remain in the workforce longer than their predecessors.

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Your Career Is not a Straight Line From A to B

You don’t have to have your career trajectory completely decided from the start. In fact, that’s an unrealistic expectation, no matter how methodical you are.

People change. Industries merge, morph, and in some cases, disappear. Careers rarely follow the straight and narrow.

Many careers can be compared to journeys—there are the adventurous patches, boring patches, downright scary patches, and the hills and valleys, too. The trick is to try to have a little fun while you’re charting out your various careers.

Don’t panic if you find you need to change your career. It may take some work as you sort through job posts, write cover letters, and pursue your dream job, but you’re up for it.

Career Changers Are Among Good Company

Consider these well-known trailblazers whose careers took a radical turn:

Jeff Bezos, CEO of Amazon.com, studied computer science and electrical engineering at Princeton, went on to establish himself as a Wall Street prodigy, then quit to launch Amazon.com.

Sara Blakely, a billionaire businesswoman, was a fax machine salesperson before creating her signature slim wear line, Spanx.

Jonah Peretti, co-founder of the media sites Huffington Post and BuzzFeed, initially taught computer science to middle schoolers.

Be Ready to Take on the Naysayers

Expect plenty of advice—usually of the discouraging kind—from friends and family when they learn that you’re exploring a career change. Those you know best are often the most vocal in trying to thwart your plans.

Be prepared to field a flurry of pessimistic conjecture and doomsday scenarios. Know, though, that when your loved ones question your judgment, they’re not necessarily doubting your talent but trying to look out for your wellbeing. Stepping out of your comfort zone will make anyone close to you uncomfortable.

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Keep in mind that pessimists avoid the unknown, while optimists invite new challenges. Above all, believe in yourself and follow your instincts. Don’t let your fear of change paralyze you from seeking out your new career path.

Project an aura of enthusiasm, energy, and passion. You’ll find it’s contagious.

Step 2: Be Proactive

These tips can help you master the practical aspects of changing careers at any age.

Take Baby Steps

Ease into your new direction. Start building the skills you’ll need to make the switch.

Find out what skills you will need, and do whatever it takes to add them to your skills arsenal. Make the time to invest in additional training.

Start by devoting a half-day each week to your new pursuit until you’re ready to confidently make a move.

Clearly define where you want to go and what you’ll need to do to get there. Take an inventory of your strengths. Read trade magazines, and study up on industry trends.

Volunteer

Charitable organizations are often looking for volunteers to help them with their outreach, social media, and engagement. You can show up without the requisite skills and learn as you go in a fun, convivial, low-pressure environment, which will help you expand your experience and skills.

Take Online Courses

Today, LinkedIn and many other providers offer online courses in everything from accounting software to time management to mastering Excel. For extra credit, see if you can find classes that award online badges for completing each course.

Don’t be shy about adding these certificates to your online profile. Keep your profile fresh by adding more and more skills to it.

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Take a Temp Job

Depending on your field, it may be possible to freelance at a company where you learn on the job.

Remember that you can’t just show up at a potential employer’s claiming you have the skills. Taking a temporary job that allows you to polish your skills is proof that you’re serious about your career change.

Network!

Build a family tree of contacts. Explore beyond the main branches of your work acquaintances, industry groups, and social contacts. Join your alumni organization. Tell everyone.

Ask friends and friends-of-friends to meet you for coffee to explain what it is they do and tell you which skills you’ll need to succeed in your chosen field[2].

When you want to learn how to change careers, start by networking!

    If you have friends or associates with ties to the organizations where you want to work, ask your contacts to make an introduction. The majority of today’s jobs are found through one’s own networks. When jobs open up, companies invite informal recommendations from internal and external channels.

    Step 3: Take It Online

    This last step can help you master the online aspects of a career change at any age.

    Develop an Online Presence in the Field of Your Dreams

    Reconfiguring your online presence will be a critical step in your career change. Fine-tune your digital identity to reflect your new direction, tailoring your profile to the role and industry you’re after. Include keywords that are relevant to the industry so that recruiters can find you.

    Craft a clever personal statement that states your interests, your values, and your dreams. Once you’ve zeroed in on your message, also pick and choose which outlets make the most sense for it.

    Will your personal statement resonate on LinkedIn? Or is it highly visual—making it a better fit for Instagram?

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    Polish your sites until they gleam, then get active so others take notice. Add insightful content to your social media pages that goes deeper than the information on your resume, such as commentaries on something taking place in your newly chosen field.

    For more on how to build an online presence, check out this article.

    Final Thoughts

    Americans spend 1,800 hours or more each year working. That’s nearly one-third of your life, and it goes without saying that your job satisfaction and career goals have a great bearing on your life’s happiness barometer.

    Set out to intentionally pursue career satisfaction, looking for opportunities to fine-tune your working life so that you find fulfillment.

    If playing the piano is your personal bliss, could you meld your love of music with your clinical psychology background and find a job using music to promote healing? Perhaps there’s a foundation that would fund you in a multiyear study.

    Or, if you’re a movie buff for whom every encounter has the makings of a screenplay, why not sign up for an evening class and see if your years of writing advertising copy could morph into a career move into the film industry?

    Achieving your career change successfully will occur when you mentally prepare, take a proactive approach, and mine your personal and online networks. The pay-off will be in a life well-lived in a successful career.

    More Tips on How to Change Careers

    Featured photo credit: Jason Strull via unsplash.com

    Reference

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