“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Admit it — no matter how good online marketer you are, being asked to write a blog post chills your spine. Marketers prefer to stamp their fists on walls than to work on a compelling blog post that would convert – but why?
Content marketing has been growing as the most important skill required for marketers to land a job. Having copywriting skills is surely a benefit because writing compelling articles is intimidating and not everyone can do that. However, there’s always some room to make improvements even if you feel that you are not good at writing. Your writing does not need to be agonizing and there are several small hacks you can use to hone your skills and all you require is a little discipline and a will to learn.
Check out these 10 sure-fire ways to improve your copywriting skills.Advertising
1. Write for one
You need to treat copywriting just as if you are writing to one person and trying to grab his attention. Copywriting is all about sharing your knowledge in the best possible way to make your marketing campaign effective and if you grab attention of just one person, the rest will follow. Write as if you are writing an email, be personal, add humor and try to include details as much as you can. Consider your copy as a cover letter and you surely will see a lot of improvements in your writing.
“Someone once wrote that all novels are really letters aimed at one person. As it happens, I believe this. I think that every novelist has a single ideal reader; that at various points during the composition of a story, the writer is thinking, “I wonder what he/she will think when he/she reads this part?” For me that first reader is my wife, Tabitha.” — Stephen King
2. Brush up on the basics
Before you start writing an incredible copy, you need to learn the basic principles of writing. This does not mean you need to have an university degree in literature, but you surely should have a strong grasp of grammar and spelling. You need to go through good books and learn their styles and try to refine them and add your touch to your copy. Improving your grammar and spelling will make your copy more compelling as well.
3. Work in groups
Writing is basically a solitary activity, but when you work in groups and have a reasonable sized company, you learn from them and gain much-needed feedback to make improvements. Find someone who is also trying to improve his writing and work together. Talk to your coworkers or friends and ask if they want to check your work. This will ensure if your copy has mistakes or points that you overlooked.Advertising
4. Write a killer headline
If your headline is not powerful, all you get in return for your copy is crickets. Try to hone the skill to write headlines that attracts; learn the art and master it. You can start reading different popular journals and magazines and see how they prepare their headlines. Analyze the work of others and see what works best to your readership.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~ David Ogilvy
5. Keep it short and interesting
Most people don’t go through paragraphs that are long, no matter how stellar the content might be. If you keep it short, it sounds simple and sweet, of course. Generally, when you keep the first paragraph short, chances are people will find it interesting and read through the complete post.
The opening of your copy should be hypnotic and you can do what you feel best; include an intriguing question, show stats or an outrageous claim that will keep your reader interested.Advertising
6. Imitate writers you admire
Wait there, imitation is not the same as plagiarism. There’s no way you can rip off anyone’s work and call it yours, ever. What you can do is try writing like the same writers you read on regular basis. Dissect what part of their work you enjoy best and see if you can use similar strategies in your content.
If they add humor, do that if you like it. If they are always serious, try that too and see if it will impact your readers as much as it did on you.
7. Use bullet points
Try different search query about foods you want to eat or travel destinations you want to visit this summer, the search engines are filled with list posts. Believe me, such posts have been successful since…forever. Yes, from the very early days of copywriting to now and in the future, copies that have bullet points guarantee success than copies filled with paragraphs only.
Using bullet points will make it easy for readers to scan the article and if they oblige to your readers, they’ll oblige you too.Advertising
8. Edit ruthlessly
You have to do this for once and for all if you want to become a great copywriter. Editing is a tough skill and is considered a waste of time by many. But in fact, editing is what can place immense value to your copy and you don’t require a lot of rewriting as well.
Editing copies will give you tons of ideas about your writing level. Start eliminating extraneous words and try making sentences short. Make sure to get your message to the point and wax it lyrically. You need to be harsh on yourself and the more ruthlessly you edit your copies, the better results you’ll see.
9. Do your research
Most articles I read today are plagiarizing someone else’s work. Well, they even credit the source and if they don’t, they make sure that no sentences in their work is present in someone else’s article; that’s cheating. You can rewrite any articles, rephrase sentences and make them yours, but that is still plagiarism. Learn the fact that there are no shortcuts when it comes to success.
Try doing your own research, add statistics to your copy and make sure you source or attribute the details. Even if you are an amateur, researching and adding them to your articles will make you look like a professional.
10. Find a good editor
Everyone needs an editor, even the best writers in the world. If you are trying to improve your content strategy or looking to guest post on your favorite site, make sure you are working with a good editor. This will ensure that you deliver the best content and see improvements in your work where necessary.
Featured photo credit: condesign via pixabay.com
Last Updated on June 19, 2019
10 Best Ted Talks About Procrastination That Will Ignite Your Motivation
There are two types of people in this world; one who wants to complete their work as early as possible and one who wants to delay it as much they can. The first category of this depicts ‘precrastinators’ and the latter one are termed as ‘procrastinators’.
Much has been researched and published about procrastination; most of the studies terming it as detrimental to one’s health and adding to stress levels. Though, there are ‘procrastinating apologists’ as you would call them who proclaim there are a few benefits of it as well. But scientists have argued that the detriments of procrastination far outweigh the short-term benefits of it.
Everybody procrastinates, but not everybody is a procrastinator. Procrastination is habitual, not situational.
For an employee, it means piling up work until the end hours of their shift and then completing it in a hurry. For a student, it means not studying for an exam that is due the next week and cramming up the whole book one night before.
If you fall into this category, do not worry, there have also been articles published and speeches given by successful leaders on how procrastinators aren’t so bad after all.
Here are 10 of the best Ted Talks about procrastination that will help you regain motivation:
1. Inside the Mind of a Master Procrastinator, by Tim Urban
Tim Urban gives his funny uptake on procrastination and dives deep into how a procrastinator’s mind functions. He goes ahead and tells the audience about how ‘precrastinators’ have a rational decision-maker in their mind but in a procrastinator’s mind, there are two other entities existing — the ‘instant gratification monkey’ and ‘the panic monster’
From the video, you will learn how to stay aware of the ‘instant gratification monkey’ whenever you have to complete a task.
2. The Surprising Habits Of Original Thinkers, by Adam Grant
In this video, Adam Grant builds on the concepts of ‘instant gratification monkey’ and ‘the panic monster,’ and marks a balance between ‘precrastinators’ and procrastinators giving existence to a productive and creative persona.
He talks about how a lot of great personalities in the course of history were procrastinators giving an example of Martin Luther King Jr. delaying the writing of his speech. ‘I have a dream’ was not in the script but was an original phrase by the leader; he opened himself to every possible avenue by not going with the script.
You can learn about how one has to be different and better rather than be the first-mover, going deep into the correlation between original thinkers and procrastinators.
3. An End To Procrastination, by Archana Murthy
According to a survey, 20% of Americans are chronic procrastinators. Study after study shows chronic procrastination isn’t just laziness and poor time-management, but is actually a byproduct of negative emotions such as guilt, anxiety, depression and low self-worth — which is different from the contrary belief.
Archana Murthy gives us an insight into the procrastinator’s plight and provides ways to help the procrastinator in you.
For a fellow procrastinator, you should check out her good advice on how to end it.
4. Why We Procrastinate, by Vik Nithy
Vik Nithy has already found 23 companies before coming to give his speech on procrastination. He puts forward the structure of our brain, showing the prefrontal cortex as the intelligent one telling us to complete the assignment due next day.
Procrastinators are threatened by complex work which gives them anxiety and that is where Amygdala comes in telling us to find pleasure in other activities.
Going ahead, you’ll from him how to overcome procrastination i.e. planning for goals, time, resources, process, distractions, and for failure.
5. Trust The Procrastinator, by Valerie Brown
Frankly, this is one of the best speeches on procrastination given on the TedTalks platform. Valerie Brown tells us that we live in a society where every body wants everything right now and procrastinators aren’t in those ‘right-now’ people.
She gives us an example of great procrastinators like Leonardo Da Vinci, who regarded himself as a failure at one point of time and took 16 years to complete the Mona Lisa. She gives us another perspective on procrastinators that it isn’t necessarily bad for one’s career or health.
6. Procrastination Is The Key To Problem Solving, by Andrea Jackson
Andrea Jackson gives us her two categories of procrastinators: the accidental procrastinators and the deliberate procrastinators. She puts Leonardo Da Vinci in the former category and Thomas Edison in the latter one.
There is a part where she labels procrastinators as unlocking a supersonic jigsaw puzzle in their head when they procrastinate; it means bringing thousands of ideas in one’s head when one procrastinates and keeps thinking about it. She calls Salvador Dali and Aristotle as deliberate procrastinators where they used to delay work in order to achieve a more creative result.
In this video, you’ll learn a new perspective about procrastinators.
7. The Vaccination For Procrastination, by Bronwyn Clee
Bronwyn Clee takes us in the psychology of a procrastinator, telling us that fear stops us taking up new work.
She shares how she taught herself to be a decision-maker and not to fear if she will be able to take an action or not. From this video, you will learn how to bring the change in yourself and end procrastination.
8. I’m Not Lazy, I’m Procrastinating, by Victoria Gonzalez
Coming from a millennial, this is more relatable to the younger generation.
Victoria Gonzalez tells us that procrastination has nothing do with time-management skills. In fact, a procrastinator puts off work but with an intention to complete it; lazy people are the opposite of that who don’t even try.
9. Change Anything! Use Skillpower Over Willpower, by AI Wizler
Al Wizler, cofounder of VitalSmarts, gives us an example of her mother’s smoking habits which she wanted to quit but she just couldn’t even after trying for years. Eventually, she died of cancer.
He reminds us to the need to take control of the forces that influence our decisions, rather than letting them take control of ourselves.
In this video, you’ll learn the importance of self-reflection, identifying your behaviours, and getting to work on it.
10. How To Motivate Yourself To Change Your Behaviour, by Tali Sharot
Tali Sharot, a neuroscientist explains how we behave when put through alternating situations.
She has found that people get to work when they are rewarded for an action immediately. Procrastinators can get themselves to work and reward themselves for it, which will lead to a change in their behaviour if they actually start that process of working sooner and completing it.
In this video, you’ll learn about the role of celebrating small wins and tracking your progress when you’re trying to reach your goals.
The Bottom Line
Procrastinators can find all kinds of advices on TedTalks.
A few of them, defending the idea and proclaiming that it actually allows for a more creative process and one that people shouldn’t feel so guilty about. Some of them, giving suggestions on how to put an end to it and making you a faster worker.
It all depends on how you want to perceive it and if you want to, you can find the cure for this ailment.
More About Procrastination
- 8 Dreadful Effects of Procrastination That Can Destroy Your Life
- Why Do People Procrastinate? 9 Reasons You Can’t Help Procrastinating
- 11 Practical Ways To Stop Procrastination
- How to Beat Procrastination: 29 Ways to Beat It Once and for All
Featured photo credit: Han Chau via unsplash.com
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