“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Admit it — no matter how good online marketer you are, being asked to write a blog post chills your spine. Marketers prefer to stamp their fists on walls than to work on a compelling blog post that would convert – but why?
Content marketing has been growing as the most important skill required for marketers to land a job. Having copywriting skills is surely a benefit because writing compelling articles is intimidating and not everyone can do that. However, there’s always some room to make improvements even if you feel that you are not good at writing. Your writing does not need to be agonizing and there are several small hacks you can use to hone your skills and all you require is a little discipline and a will to learn.
Check out these 10 sure-fire ways to improve your copywriting skills.Advertising
1. Write for one
You need to treat copywriting just as if you are writing to one person and trying to grab his attention. Copywriting is all about sharing your knowledge in the best possible way to make your marketing campaign effective and if you grab attention of just one person, the rest will follow. Write as if you are writing an email, be personal, add humor and try to include details as much as you can. Consider your copy as a cover letter and you surely will see a lot of improvements in your writing.
“Someone once wrote that all novels are really letters aimed at one person. As it happens, I believe this. I think that every novelist has a single ideal reader; that at various points during the composition of a story, the writer is thinking, “I wonder what he/she will think when he/she reads this part?” For me that first reader is my wife, Tabitha.” — Stephen King
2. Brush up on the basics
Before you start writing an incredible copy, you need to learn the basic principles of writing. This does not mean you need to have an university degree in literature, but you surely should have a strong grasp of grammar and spelling. You need to go through good books and learn their styles and try to refine them and add your touch to your copy. Improving your grammar and spelling will make your copy more compelling as well.
3. Work in groups
Writing is basically a solitary activity, but when you work in groups and have a reasonable sized company, you learn from them and gain much-needed feedback to make improvements. Find someone who is also trying to improve his writing and work together. Talk to your coworkers or friends and ask if they want to check your work. This will ensure if your copy has mistakes or points that you overlooked.Advertising
4. Write a killer headline
If your headline is not powerful, all you get in return for your copy is crickets. Try to hone the skill to write headlines that attracts; learn the art and master it. You can start reading different popular journals and magazines and see how they prepare their headlines. Analyze the work of others and see what works best to your readership.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~ David Ogilvy
5. Keep it short and interesting
Most people don’t go through paragraphs that are long, no matter how stellar the content might be. If you keep it short, it sounds simple and sweet, of course. Generally, when you keep the first paragraph short, chances are people will find it interesting and read through the complete post.
The opening of your copy should be hypnotic and you can do what you feel best; include an intriguing question, show stats or an outrageous claim that will keep your reader interested.Advertising
6. Imitate writers you admire
Wait there, imitation is not the same as plagiarism. There’s no way you can rip off anyone’s work and call it yours, ever. What you can do is try writing like the same writers you read on regular basis. Dissect what part of their work you enjoy best and see if you can use similar strategies in your content.
If they add humor, do that if you like it. If they are always serious, try that too and see if it will impact your readers as much as it did on you.
7. Use bullet points
Try different search query about foods you want to eat or travel destinations you want to visit this summer, the search engines are filled with list posts. Believe me, such posts have been successful since…forever. Yes, from the very early days of copywriting to now and in the future, copies that have bullet points guarantee success than copies filled with paragraphs only.
Using bullet points will make it easy for readers to scan the article and if they oblige to your readers, they’ll oblige you too.Advertising
8. Edit ruthlessly
You have to do this for once and for all if you want to become a great copywriter. Editing is a tough skill and is considered a waste of time by many. But in fact, editing is what can place immense value to your copy and you don’t require a lot of rewriting as well.
Editing copies will give you tons of ideas about your writing level. Start eliminating extraneous words and try making sentences short. Make sure to get your message to the point and wax it lyrically. You need to be harsh on yourself and the more ruthlessly you edit your copies, the better results you’ll see.
9. Do your research
Most articles I read today are plagiarizing someone else’s work. Well, they even credit the source and if they don’t, they make sure that no sentences in their work is present in someone else’s article; that’s cheating. You can rewrite any articles, rephrase sentences and make them yours, but that is still plagiarism. Learn the fact that there are no shortcuts when it comes to success.
Try doing your own research, add statistics to your copy and make sure you source or attribute the details. Even if you are an amateur, researching and adding them to your articles will make you look like a professional.
10. Find a good editor
Everyone needs an editor, even the best writers in the world. If you are trying to improve your content strategy or looking to guest post on your favorite site, make sure you are working with a good editor. This will ensure that you deliver the best content and see improvements in your work where necessary.
Featured photo credit: condesign via pixabay.com
Last Updated on October 12, 2018
11 Tactics on Increasing Brain Power, Memory, and Motivation
How do you motivate yourself? We all want to maximize our time and do more of the things we love to do but sometimes we get stuck in the ‘getting ready’ process.
We want to live every day with a clear intention to get closer to achieving our goals and living a happy, successful life. We want to get better every day but we never actually jump off.
The most powerful form of motivation comes from self-motivation. You can light your own fire.
It is not enough simply to wait for inspiration to start you moving forward. It doesn’t have to be something that happens to you, it can be something that you create.
All progress and motivation starts with taking action. One action will lead to another. Action will create better outcomes and new experiences for you.
When my coaching clients are suffering from distraction, I simply get them to start taking action. To get fired up. To do something specific.
This may be getting up earlier, or committing to doing exercise daily. Even if it’s doing something for just 5 minutes, it’s often that little push that it enough to get them going.
If you focus on a small number of things to create the change you want, it can have a dramatic effect on your business and life.
Here are 11 things you can do right now to take that jump and in the process of increasing brain power, memory and motivation.
1. Simplify Your Life
By creatively planning your life, it allows you to simplify. Delegating and eliminating activities that don’t motivate or excite you ensures you maximise your time and focuses your energy on achieving your goals.
It’s really hard to stay motivated when your mind is confused and cluttered with all of the projects and tasks you need to do. But if you can simplify, if you can carve away the unnecessary, your life will become more focused. And more focus leads to more motivation.
What areas of your life could you simplify?
One way you could do it is to combine tasks. Think about two things you want to do and see how you could combine them into one activity.
The author Marilyn Vos Savant takes this one stage further in her book Brain Building in Just 12 Weeks. She recommends that we make a list of every small task that has to be done, say, over a day or a week-end and then do them all one after another.
Essentially, you are fusing lots of smaller tasks together into one task and completing them all together. So rather than doing one task on one day and another task on another day, it becomes a focused blitz to get lots of little things completed all together.
This frees us more time and gives you a sense of accomplishment, that increases motivation.
2. Focus on How Far You’ve Come
One of the things that stops us being motivated and causes procrastination is that we measure our success not from how far we’ve come, but how far away we are from our dreams and ideals.
If we can change our thinking and become more conscious of how our brain is working, we can set ourselves up for success.
We’re often at our happiest when we use our brains to problem solve, visualize, achieve and measure our progress.
If you talk in specifics rather than generalities, there is an opportunity to feel happier and more energized.
One way to do this is to start training your brain to measure specifics, which grounds your feelings in reality and can boost motivation.
Rather than focusing on your ideal, think about what you’ve achieved from a specific starting point.
If your goal is to lose 14lbs in the next 6 months and you’ve lost 3 lbs in the first 3 months you have two choices. You could focus on the fact that you’re still 11lbs away from your goal or you could focus on the fact that you have lost 3lbs since you’ve started.
The second option will allow you to celebrate success and build motivation and refocus your mind to lost more weight whilst the first option may focus your mind on how far away you are from your goals.
Let your brain set your own goals and have your own experiences.
3. Set Measurable Goals
This follows on nicely from the previous point. When I work with coaching clients we always set specific, measurable 90 Day Goals.
This is great for motivation and training the brain to focus only on things that are specific and measurable.
When we are making real progress towards our goals, it makes us a lot happier. We are motivated and inspired.
We all sense where we are in the present moment. The past has gone and the future is well, the future.
In this present moment, we feel like we’re making progress, moving forward in the right direction or we’re not. We can’t stop time. We can only make better use of our time.
If you’re not happy with the progress you’re making, you may start comparing with others which can make you feel a lot worse and stop motivation in their tracks.
So, think about what goals you want to achieve for the next 90 Days. Ask yourself what is the meaning/purpose behind each of the goals.
Write the goals down. Put specific measurements against each goal and visualise what achieving the goals will mean to you in terms of your own personal progress.
4. Shift Your Motivation from Getting to Giving
Some people only focus on what they can get out of life and relationships. It’s all about me, me, me.
“When you change the way you look at things; the things you look at change.” – Wayne Dyer
However, if you come from a position of serving and helping, and being more consciously awake to the world around you, your mindset can shift from merely receiving to giving.
And when you create this shift, coming from a space of giving, your brain starts coming up with more and more creative ways to spread more and more abundance.
It’s far more satisfying to focus on giving. If you really focus on this, it can become a true purpose and focus for you.
Rather than focusing on simple transactions, you focus on deepening relationships and doing things that will genuinely make people happy.
If you focus on giving and gratitude and surround yourself with people of a similar mindset your motivational energy will always be high.
There are also additional benefits. When givers come together the results can be so much bigger than on an individual level as everything has the capacity to be multiplied.
When your motivation is to give your brain will think of more and more creative ways to do that. Random thoughts will pop into your head and you’ll find more creative ways to improve other people in both your business and personal life.
5. Create and Repeat a New Habit
Sometimes, the smallest shifts create the biggest results. When you start a new habit, whether that’s going to the gym, creating videos or improving your speaking the key is consistency and repetition.
By actually doing something new over and over again, your brain wires new pathways that help you create incremental improvements.
If you want to start a new morning routine, the key is repetition. If you want to start meditating, the key is to stay with it. If you’re gearing up to run a 5k, the key is to run every day and build that strength and stamina.
If you have a vision of yourself as someone who doesn’t complete projects, then you think of yourself as that person. But if you tell yourself every day you’re a world class ‘project completer,’ you’ll begin to think and act like that person.
If you’re procrastinating on a big project, just start small and do something to move it forward, even if only five minutes. The next day work on that project again.
The key is deciding what you want to improve and then working on that thing every day. A 1% improvement every day can produce big results in the end.
Bonus tip: Here’re 18 Tricks to Make New Habits Stick!
6. Direct Your Subconscious Mind Before Sleep
Many successful people never go to sleep without a request to their subconscious mind.
“Never go to sleep without a request to your subconscious” – Thomas Edison
Your brain is a fantastic problem solving tool. If there are decisions you are struggling with or a project you’re looking for answers on, just spend a few minutes before you go to sleep visualizing the challenges, ideas, questions and experiences.
You can follow a similar process with your goals. Visualize your goals every night and visualize what the achievement of those goals will look like.
Your subconscious mind will then go to work, creating different connections and ideas. When you wake up, write down everything that comes to mind and then put things into action.
You’ll be surprised how amazing your subconscious mind is: Why Sleeping on a Difficult Problem Helps You Get the Answer
7. Focus on Your Environment
The people who you spend time with will change your life in one way or another. Surround yourself with people and things that support you in your business and life.
Cynics can pull you down with them but supportive people will motivate you to becoming even more happy and successful.
Throughout every day, we have choices regarding what we spend our time on and who we are going to spend our time with.
You can be with people who stifle and bring your energy down, or be with people who inspire your creativity and celebrate your success.
Spend more time with people who make you feel more alive and happier and see where that takes you.
8. Express More Gratitude
When you come from a place of expressing gratitude both to what you have and the people around you, the change can be immense.
If you express gratitude for what you have, you are less envious and fixated on what other people have.
When you express gratitude to the important people in your life, it changes how you perceive them and how they feel about you.
Gratitude increases your energy and your feelings of abundance. With gratitude, everything is appreciated.
Gratitude also makes you a lot more creative and deepens your motivation. Handwritten notes, more expressive feelings, instantaneous notes or calls to the people that matter most become commonplace.
The thing about gratitude, though, is that it requires an active pursuit in all areas of your business and life. It’s not about what that person has done for you. It’s about how you feel about them, and their value to you.
Here’s a quick exercise:
Think about the people that are most important to you.
Next, write down 5 things you are grateful for, or appreciate, about that person.
You could tell them the 5 things or just keep it to yourself and sense how you are with that person the next time you meet.
Another important focus for gratitude is yourself. What are you grateful for today?
Taking the time to look inwardly and appreciate what you have built momentum and motivation and makes you a lot happier.
If you want to learn more ways to practice gratitude, check out these 40 Simple Ways To Practice Gratitude.
9. Increase Your Energy
Energy is a huge motivator. If we are fired up or excited about someone or something, we are usually very motivated.
Think about the last time you achieved something important. I’m guessing your energy and motivation was high?
If you’ve beaten your best time on the track, or lost the weight you wanted, or won a big piece of business, your energy will be sky high and you will want to dive back in again to improve your previous performance.
When we are excited and motivated about the things we are doing, we bring high levels of energy.
If you could spend more time doing the things that excite and motivate you, what would that mean for your business and life?
High levels of energy produce continual growth and give you higher levels of confidence.
Pick three things that give you high levels of excitement and motivation. Commit to spending at least one more hour on each of the things every month.
See what you can achieve. If it brings in the results you want, aim to spend more time on those 3 things and remove 3 things you want to spend less time on.
10. Visualize Your Ideal Future
If your motivation is lacking, try focusing on the purpose behind what you are doing or on how it plays into the larger goal of what you want to accomplish.
One great way to increase your brain power and motivation is to start thinking bigger and then challenge yourself to think bigger and bigger about your vision of your ideal future.
Where would you like to be in 3 years or 5 years’ time? What is your bigger purpose in your business and life? What would have to happen to make you happy with your progress?
Identifying and then focusing on your bigger vision gives you the feeling of working on something greater and being part of something bigger than yourself. It gives deeper meaning and purpose to your daily life.
If you are putting long hours into something or making a lot of sacrifices to achieve something it will help put things into perspective and ensure your motivation stays strong.
Can’t figure out your purpose yet? No problem, here’s How to Find the Purpose of Life and Start Living a Fulfilling Life
11. Take More Actions
If you’ve been resisting taking on a big project for a while, be that at home or at work, everything else in your life can begin to suffer.
Sometimes, you just have to face your resistance and fear and do what you’ve been avoiding. That one thing, could make a real difference to your life.
We all have lots to do and sometimes it’s easy to feel overwhelmed by the tasks at hand.
The key is to prioritize so we make the best use of our time and make an internal commitment to just get started.
One of my clients was very close to finishing a new online course but there were some things she was avoiding and procrastinating over. It was very easy for her to fill her time with social media updates, shiny new things and check out the things her competitors were doing to avoid taking action. She knew she was neglecting something really important to her personal goals and putting off things that mattered to her.
I got her to focus just half an hour at the beginning each day for a week on this project. That amount of time grew as her excitement and motivation increased.
She felt more excited and motivated by just getting started again and doing the work. This newfound energy also impacted other aspects of her life.
She felt more in control and knew she would succeed. Just by taking one small step and getting started.
Here are some things for you to consider as you reflect upon this article:
- What’s motivating you right now?
- Are you as inspired as you want to be?
- Are you open to new experiences?
- Are you continually learning new and better ways to live?
- Are you putting those into practice?
- Do you want to be more motivated and inspired?
Hopefully this article has provided some insights and you can use some of these tactics to help you live every day with a clear intention to get closer to achieving your goals.
Featured photo credit: Pete Bellis via unsplash.com