“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Admit it — no matter how good online marketer you are, being asked to write a blog post chills your spine. Marketers prefer to stamp their fists on walls than to work on a compelling blog post that would convert – but why?
Content marketing has been growing as the most important skill required for marketers to land a job. Having copywriting skills is surely a benefit because writing compelling articles is intimidating and not everyone can do that. However, there’s always some room to make improvements even if you feel that you are not good at writing. Your writing does not need to be agonizing and there are several small hacks you can use to hone your skills and all you require is a little discipline and a will to learn.
Check out these 10 sure-fire ways to improve your copywriting skills.Advertising
1. Write for one
You need to treat copywriting just as if you are writing to one person and trying to grab his attention. Copywriting is all about sharing your knowledge in the best possible way to make your marketing campaign effective and if you grab attention of just one person, the rest will follow. Write as if you are writing an email, be personal, add humor and try to include details as much as you can. Consider your copy as a cover letter and you surely will see a lot of improvements in your writing.
“Someone once wrote that all novels are really letters aimed at one person. As it happens, I believe this. I think that every novelist has a single ideal reader; that at various points during the composition of a story, the writer is thinking, “I wonder what he/she will think when he/she reads this part?” For me that first reader is my wife, Tabitha.” — Stephen King
2. Brush up on the basics
Before you start writing an incredible copy, you need to learn the basic principles of writing. This does not mean you need to have an university degree in literature, but you surely should have a strong grasp of grammar and spelling. You need to go through good books and learn their styles and try to refine them and add your touch to your copy. Improving your grammar and spelling will make your copy more compelling as well.
3. Work in groups
Writing is basically a solitary activity, but when you work in groups and have a reasonable sized company, you learn from them and gain much-needed feedback to make improvements. Find someone who is also trying to improve his writing and work together. Talk to your coworkers or friends and ask if they want to check your work. This will ensure if your copy has mistakes or points that you overlooked.Advertising
4. Write a killer headline
If your headline is not powerful, all you get in return for your copy is crickets. Try to hone the skill to write headlines that attracts; learn the art and master it. You can start reading different popular journals and magazines and see how they prepare their headlines. Analyze the work of others and see what works best to your readership.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~ David Ogilvy
5. Keep it short and interesting
Most people don’t go through paragraphs that are long, no matter how stellar the content might be. If you keep it short, it sounds simple and sweet, of course. Generally, when you keep the first paragraph short, chances are people will find it interesting and read through the complete post.
The opening of your copy should be hypnotic and you can do what you feel best; include an intriguing question, show stats or an outrageous claim that will keep your reader interested.Advertising
6. Imitate writers you admire
Wait there, imitation is not the same as plagiarism. There’s no way you can rip off anyone’s work and call it yours, ever. What you can do is try writing like the same writers you read on regular basis. Dissect what part of their work you enjoy best and see if you can use similar strategies in your content.
If they add humor, do that if you like it. If they are always serious, try that too and see if it will impact your readers as much as it did on you.
7. Use bullet points
Try different search query about foods you want to eat or travel destinations you want to visit this summer, the search engines are filled with list posts. Believe me, such posts have been successful since…forever. Yes, from the very early days of copywriting to now and in the future, copies that have bullet points guarantee success than copies filled with paragraphs only.
Using bullet points will make it easy for readers to scan the article and if they oblige to your readers, they’ll oblige you too.Advertising
8. Edit ruthlessly
You have to do this for once and for all if you want to become a great copywriter. Editing is a tough skill and is considered a waste of time by many. But in fact, editing is what can place immense value to your copy and you don’t require a lot of rewriting as well.
Editing copies will give you tons of ideas about your writing level. Start eliminating extraneous words and try making sentences short. Make sure to get your message to the point and wax it lyrically. You need to be harsh on yourself and the more ruthlessly you edit your copies, the better results you’ll see.
9. Do your research
Most articles I read today are plagiarizing someone else’s work. Well, they even credit the source and if they don’t, they make sure that no sentences in their work is present in someone else’s article; that’s cheating. You can rewrite any articles, rephrase sentences and make them yours, but that is still plagiarism. Learn the fact that there are no shortcuts when it comes to success.
Try doing your own research, add statistics to your copy and make sure you source or attribute the details. Even if you are an amateur, researching and adding them to your articles will make you look like a professional.
10. Find a good editor
Everyone needs an editor, even the best writers in the world. If you are trying to improve your content strategy or looking to guest post on your favorite site, make sure you are working with a good editor. This will ensure that you deliver the best content and see improvements in your work where necessary.
Featured photo credit: condesign via pixabay.com
Last Updated on August 16, 2018
16 Productivity Secrets of Highly Successful People Revealed
The same old motivational secrets don’t really motivate you after you’ve read them for the tenth time, do they?
How about a unique spin on things?
These 16 productivity secrets of successful people will make you reevaluate your approach to your home, work, and creative lives. Learn from these highly successful people, turn these little things they do into your daily habits and you’ll get closer to success.
1. Empty your mind.
It sounds counterproductive, doesn’t it?
Emptying your mind when you have so much to remember seems like you’re just begging to forget something. Instead, this gives you a clean slate so you’re not still thinking about last week’s tasks.
Clear your mind and then start thinking only about what you need to do immediately, and then today. Tasks that need to be accomplished later in the week can wait.
Here’s a guide to help you empty your mind and think sharper:
2. Keep certain days clear.
Some companies are scheduling “No Meeting Wednesdays,” which means, funnily enough, that no one can hold a meeting on a Wednesday. This gives workers a full day to work on their own tasks, without getting sidetracked by other duties or pointless meetings.
This can work in your personal life too, for example if you need to restrict Facebook access or limit phone calls.
3. Prioritize your work.
Don’t think every task is created equal! Some tasks aren’t as important as others, or might take less time.
Try to sort your tasks every day and see what can be done quickly and efficiently. Get these out of the way so you have more free time and brain power to focus on what is more important.
Lifehack’s CEO has a unique way to prioritize works, take a look at it here:
4. Chop up your time.
Many successful business leaders chop their time up into fifteen-minute intervals. This means they work on tasks for a quarter of an hour at a time, or schedule meetings for only fifteen minutes. It makes each hour seem four times as long, which leads to more productivity!
5. Have a thinking position.
Truman Capote claimed he couldn’t think unless he was laying down. Proust did this as well, while Stravinsky would stand on his head!
What works for others may not work for you. Try to find a spot and position that is perfect for you to brainstorm or come up with ideas.
6. Pick three to five things you must do that day.
To Do lists can get overwhelming very quickly. Instead of making a never-ending list of everything you can think of that needs to be done, make daily lists that include just three to five things.
Make sure they’re things that need to be done that day, so you don’t keep putting them off.
7. Don’t try to do too much.
OK, so I just told you to work every day, and now I’m telling you to not do too much? It might sound like conflicting advice, but not doing too much means not biting off more than you can chew. Don’t say yes to every work project or social engagement and find yourself in way over your head.
8. Have a daily action plan.
Don’t limit yourself to a to-do list! Take ten minutes every morning to map out a daily action plan. It’s a place to not only write what needs to be done that day, but also to prioritize what will bring the biggest reward, what will take the longest, and what goals will be accomplished.
Leave room for a “brain dump,” where you can scribble down anything else that’s on your mind.
9. Do your most dreaded project first.
Getting your most dreaded task over with first means you’ll have the rest of the day free for anything and everything else. This also means that you won’t be constantly putting off the worst of your projects, making it even harder to start on it later.
10. Follow the “Two-Minute Rule.”
The “Two-Minute Rule” was made famous by David Allen. It’s simple – if a new task comes in and it can be done in two minutes or less, do it right then. Putting it off just adds to your to-do list and will make the task seem more monumental later.
11. Have a place devoted to work.
If you work in an office, it’s no problem to say that your cubicle desk is where you work every day.
But if you work from home, make sure you have a certain area specifically for work. You don’t want files spread out all over the dinner table, and you don’t want to feel like you’re not working just because you’re relaxing on the couch.
Agatha Christie never wrote at her desk, she wrote wherever she could sit down. Ernest Hemingway wrote standing up. Thomas Wolfe, at 6’6″ tall, used the top of his refrigerator as a desk. Richard Wright wrote on a park bench, rain or shine.
Have a space where, when you go there, you know you’re going to work. Maybe it’s a cafe downstairs, the library, or a meeting room. Whenever and wherever works for you, do your works there.
12. Find your golden hour.
You don’t have to stick to a “typical” 9–5 schedule!
Novelist Anne Rice slept during the day and wrote at night to avoid distractions. Writer Jerzy Kosinski slept eight hours a day, but never all at once. He’d wake in the morning, work, sleep four hours in the afternoon, then work more that evening.
Your golden hour is the time when you’re at your peak. You’re alert, ready to be productive, and intent on crossing things off your to-do list.
Once you find your best time, protect it with all your might. Make sure you’re always free to do your best uninterrupted work at this time.
13. Pretend you’re on an airplane.
It might not be possible to lock everyone out of your office to get some peace and quiet, but you can eliminate some distractions.
By pretending you’re on an airplane, you can act like your internet access is limited, you’re not able to get something from your bookcase, and you can’t make countless phone calls.
Eliminating these distractions will help you focus on your most important tasks and get them done without interruption.
14. Never stop.
Writers Anthony Trollope and Henry James started writing their next books as soon as they finished their current work in progress.
Stephen King writes every day of the year, and holds himself accountable for 2,000 words a day! Mark Twain wrote every day, and then read his day’s work aloud to his family to get their feedback.
There’s something to be said about working nonstop, and putting out continuous work instead of taking a break. It’s just a momentum that will push you go further./
15. Be in tune with your body.
Your mind and body will get tired of a task after ninety minutes to two hours focused on it. Keep this in mind as you assign projects to yourself throughout the day, and take breaks to ensure that you won’t get burned out.
16. Try different methods.
Vladimir Nabokov wrote the first drafts of his novels on index cards. This made it easy to rearrange sentences, paragraphs, and chapters by shuffling the cards around.
It does sound easier, and more fun, than copying and pasting in Word! Once Nabokov liked the arrangement, his wife typed them into a single manuscript.
Same for you, don’t give up and think that it’s impossible for you to be productive when one method fails. Try different methods until you find what works perfectly for you.
Featured photo credit: Unsplash via unsplash.com