“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Admit it — no matter how good online marketer you are, being asked to write a blog post chills your spine. Marketers prefer to stamp their fists on walls than to work on a compelling blog post that would convert – but why?
Content marketing has been growing as the most important skill required for marketers to land a job. Having copywriting skills is surely a benefit because writing compelling articles is intimidating and not everyone can do that. However, there’s always some room to make improvements even if you feel that you are not good at writing. Your writing does not need to be agonizing and there are several small hacks you can use to hone your skills and all you require is a little discipline and a will to learn.
Check out these 10 sure-fire ways to improve your copywriting skills.Advertising
1. Write for one
You need to treat copywriting just as if you are writing to one person and trying to grab his attention. Copywriting is all about sharing your knowledge in the best possible way to make your marketing campaign effective and if you grab attention of just one person, the rest will follow. Write as if you are writing an email, be personal, add humor and try to include details as much as you can. Consider your copy as a cover letter and you surely will see a lot of improvements in your writing.
“Someone once wrote that all novels are really letters aimed at one person. As it happens, I believe this. I think that every novelist has a single ideal reader; that at various points during the composition of a story, the writer is thinking, “I wonder what he/she will think when he/she reads this part?” For me that first reader is my wife, Tabitha.” — Stephen King
2. Brush up on the basics
Before you start writing an incredible copy, you need to learn the basic principles of writing. This does not mean you need to have an university degree in literature, but you surely should have a strong grasp of grammar and spelling. You need to go through good books and learn their styles and try to refine them and add your touch to your copy. Improving your grammar and spelling will make your copy more compelling as well.
3. Work in groups
Writing is basically a solitary activity, but when you work in groups and have a reasonable sized company, you learn from them and gain much-needed feedback to make improvements. Find someone who is also trying to improve his writing and work together. Talk to your coworkers or friends and ask if they want to check your work. This will ensure if your copy has mistakes or points that you overlooked.Advertising
4. Write a killer headline
If your headline is not powerful, all you get in return for your copy is crickets. Try to hone the skill to write headlines that attracts; learn the art and master it. You can start reading different popular journals and magazines and see how they prepare their headlines. Analyze the work of others and see what works best to your readership.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~ David Ogilvy
5. Keep it short and interesting
Most people don’t go through paragraphs that are long, no matter how stellar the content might be. If you keep it short, it sounds simple and sweet, of course. Generally, when you keep the first paragraph short, chances are people will find it interesting and read through the complete post.
The opening of your copy should be hypnotic and you can do what you feel best; include an intriguing question, show stats or an outrageous claim that will keep your reader interested.Advertising
6. Imitate writers you admire
Wait there, imitation is not the same as plagiarism. There’s no way you can rip off anyone’s work and call it yours, ever. What you can do is try writing like the same writers you read on regular basis. Dissect what part of their work you enjoy best and see if you can use similar strategies in your content.
If they add humor, do that if you like it. If they are always serious, try that too and see if it will impact your readers as much as it did on you.
7. Use bullet points
Try different search query about foods you want to eat or travel destinations you want to visit this summer, the search engines are filled with list posts. Believe me, such posts have been successful since…forever. Yes, from the very early days of copywriting to now and in the future, copies that have bullet points guarantee success than copies filled with paragraphs only.
Using bullet points will make it easy for readers to scan the article and if they oblige to your readers, they’ll oblige you too.Advertising
8. Edit ruthlessly
You have to do this for once and for all if you want to become a great copywriter. Editing is a tough skill and is considered a waste of time by many. But in fact, editing is what can place immense value to your copy and you don’t require a lot of rewriting as well.
Editing copies will give you tons of ideas about your writing level. Start eliminating extraneous words and try making sentences short. Make sure to get your message to the point and wax it lyrically. You need to be harsh on yourself and the more ruthlessly you edit your copies, the better results you’ll see.
9. Do your research
Most articles I read today are plagiarizing someone else’s work. Well, they even credit the source and if they don’t, they make sure that no sentences in their work is present in someone else’s article; that’s cheating. You can rewrite any articles, rephrase sentences and make them yours, but that is still plagiarism. Learn the fact that there are no shortcuts when it comes to success.
Try doing your own research, add statistics to your copy and make sure you source or attribute the details. Even if you are an amateur, researching and adding them to your articles will make you look like a professional.
10. Find a good editor
Everyone needs an editor, even the best writers in the world. If you are trying to improve your content strategy or looking to guest post on your favorite site, make sure you are working with a good editor. This will ensure that you deliver the best content and see improvements in your work where necessary.
Featured photo credit: condesign via pixabay.com
Last Updated on January 24, 2020
10 Good Habits To Have in Life To Be More Successful
Habits are behaviors and patterns that you showcase by default. They enable you to carry out crucial activities like taking a shower, brushing your teeth, getting prepared for work.
Interestingly, you follow this routine every day without considering them. Your unconscious habits create room for your brain to perform more advanced activities like problem-solving and choosing what book to read.
Everyone has habits, and several of those habits are activated every day. I would classify them into three groups:
- The first category includes the habits that you hardly notice as they have become a major part of your life- such as brushing teeth or wearing clothes.
- The second category comprises good habits to have to be more successful-like eating healthily, exercising your body and reading books.
- The last group consists of those habits that are harmful-like procrastinating, smoking or overeating.
Habits are fundamental to becoming successful in life — or probably ending up a failure. Yet, as significant as habits are, some lack the knowledge of their capabilities.
Habits are default activities that you engage in without giving an afterthought. They are automatic behavioral or mental activities. They help you carry out some actions without exerting too much energy. They simplify your life.
Several people aspire to break bad habits. For instance, some people diet to stop overeating. They exercise to reduce obesity. Habits can hinder or impact your performance and productivity.
That’s why I would share 10 good habits to have to be more successful in life.
1. Begin Your Day with Meditation
I recommend mindful meditation early in the morning. This practice helps you to be in the present moment. Consequently, it enables you to be mindful of challenging situations during the day.
Different stressors may trigger as you go through the day; meditation helps you to remain calm before taking on the challenges.
Personally, it helps me to devise strategies and think about ideas. Meditation is a good habit to have if you want to be connected to what’s significant in your life.
2. Be Grateful for What You Have
Sometimes, you waste time thinking of what’s not enough. You become immersed in those daunting challenges. However, challenges justify the presence of hope. When you have life, you have expectations. You will be free from challenges when you are six feet under. The only strategy you have to stop focusing on your problems is to focus on what you have.
Gratitude is a time-tested pathway to success, health, and happiness. It redirects your focus to what you have from what you lack. Here’s what James Clear does every day,
“I say one thing I’m grateful for each day when I sit down to eat dinner.”
Can you pause and smile before you continue reading this?
Now here is what just happened based on research conducted by the Association for Psychological Science; you set a pace for living a happier life when you smile. A genuine smile or what’s called a Duchenne smile is a good habit to have if you want to find spiritual, emotional and mental peace of mind.
Smiling induces the release of molecules that function towards fighting stress. The physiological state of your body determines the state of your mind. When you slouch or frown, your mind takes cues relating to unhappiness and depression. But, once you adjust yourself by putting up a smile, you begin to feel a new level of excitement and vibrancy.
Can you smile again?
4. Start Your Day with a Healthy Breakfast
Starting your day with a healthy breakfast is a good habit to have and forms a crucial part of your life. Nevertheless, about 31 million Americans skip their breakfast each day.
If you are fed up hearing that breakfast is a crucial component of your day, you are only fighting the truth. If you want to become more successful, you need to ‘break your fast’ with healthy foods every morning.
This habit is not difficult to form if you usually rush out the door every single morning. You can wake up earlier to fix yourself a meal so you don’t break down during the day.
Get inspired by these 20 Healthy Breakfast Choices That Will Save You Time.
5. Exercise Daily
One of the good habits to have is to exercise your body and muscles every day. You don’t have to run a marathon or lift a weight. You only need to engage in less strenuous activities that oxygenate your blood and inject endorphins in your body.
Jack Dorsey, the CEO of Twitter, classified exercise as a good habit to maximize his already jam-packed schedule. He said,
‘I wake up by 5, meditate for 30 minutes, seven-minute workout times three, make coffee, and check-in.’
He said on Product Hunt that he follows this routine every day as it gives him a steady-state that empowers him to be more productive.
6. Manage Your Time as You Manage Your Finance
Another good habit is the act of managing your time effectively. This goes a long way to impact your achievement.
Time management is what separates the successful from the rest of the world as we all possess the same amount of time. How you leverage time determines your potential to succeed in life.
So how do you manage your time effectively?
Here’s Jack Dorsey’s recommendation in one of the Techonomy events;
“I accomplish effective time management by theming my days and practicing self-discipline. These themes help me handle distractions and interactions. If a request or task does not align with the theme for that day, I don’t do it. This sets a cadence for everyone in the company to deliver and evaluate their progress”.
And this is Dorsey’s weekly theme:
- Monday – Management
- Tuesdays – Product
- Wednesday – Marketing and growth
- Thursdays – Developers and partnerships
- Fridays – Culture and recruiting
- Saturdays – Taking off
- Sundays – Reflection, feedback, strategy, and preparing for Monday
No wonder he was able to run two companies when others were struggling with one job.
7. Set Daily Goals with Intentions
Everyone has goals. It may relate to business or personal life. The truth is, we’re all tending towards a particular direction or another. Nevertheless, while long-term goals can offer you direction, it’s your daily goals that you establish that help you develop short-term goals that are essential for your success.
Long-term goals may not give you the motivation you need to keep on. But when you implement your short-term milestones daily, you become fired up, and you can overcome the challenges that come with taking on bigger tasks.
Here’s the main truth:Successful people don’t set goals without establishing their intentions. According to Jennifer Cohen of Forbes,
“What helps you to achieve your desired expectation is ensuring intentions accompany your daily goals.”
Be intentional about your daily goals!
8. Seek Inspiration
It is usually difficult to be inspired for a considerable length of time. Sometimes, you become discouraged and feel like giving up on your goals when things are not working out as intended.
A practical approach to stay on top of the situation is to inspire yourself each day. When you wake up in the morning after meditation, watch some motivational videos, and let the story of great leaders inspire you.
Establish what Anthony Robbins called the ‘hour of power.’ Determine how many minutes you spend but make it count. Inspiration is the fuel for achievement because when you can conceive it in your mind, you can accomplish it.
Michal Solowow, an investor and the founder of Mitex, a construction company puts it this way,
“The problems I encounter in everyday life motivates me to find solutions. This is a self-propelling mechanism. becoming a billionaire was never a motivating factor.”
9. Save Steadily, Invest with All Prudence
I can exhaust the good habits to have without talking about saving and investing. Most times, you overlook the significance of saving for the future when you are living in your present moment. According to CNBC, a $1000 emergency will propel several Americans into debt.
However, it is not enough to save, and you must invest your fund and be wise with it. If you pay attention to this now, you will set yourself for a life of success in the future. Ensure you save at least six months in your emergency account so you can be prepared for any future emergency.
10. Budget and Track Your Spendings
Benjamin Franklin warned of taking the precaution of little expenses. He said,
“A small leak sinks a great ship.”
It is easy to discard little expenses, but the truth is they always add up. This happens when you fail to budget.
Budgeting is a good habit to have, which can impact your financial life significantly. The money you spend on extravagant lifestyles can be saved and invested in your future.
The Bottom Line
Endeavor to cultivate these good habits to have to become more successful as you journey through life. The quicker you cultivate them, the faster you achieve your goals.
More About Habits
- 16 Everyday Habits of Highly Productive People
- 13 Bad Habits You Need to Quit Right Away
- 11 Important Things to Remember When Changing Habits
Featured photo credit: Andrijana Bozic via unsplash.com
|||^||James Clear: Gratitude Habit|
|||^||APS: The Psychological Study of Smile|
|||^||NPD: 31 Million U.S. Consumers Skip Breakfast Each Day, Reports NPD|
|||^||Product Hunt: Jack Dorsey’s Comment|
|||^||Forbes: The Jack Dorsey Productivity Secret That Enables Him To Run Two Companies At Once|
|||^||Forbes: The Most Successful People Don’t Set Goals — They Do This Instead|
|||^||CNBC: Author who studies self-made billionaires: 9 things that motivate the ultra-rich to succeed|
|||^||CNBC: A $1,000 emergency would push many Americans into debt|