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17 Lies Expert Bloggers Love To Tell You When You Start Blogging

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17 Lies Expert Bloggers Love To Tell You When You Start Blogging

Are you following bloggers you think are certified experts in their fields? Have you felt like everything they say are true? Did you ever think they really care about you? How about telling you now this isn’t true at all? Frustrating, isn’t it?

This scenario is common to new bloggers like you. You are excited about the whole blogging adventure. You are searching for expert bloggers based from the rankings of Kissmetrics or Blogmetrics. You think the top 10 blogs are worth following. You keep hoarding information what you think is good for you and your blog. You are in the mood of exploring overwhelming tactics provided by your expert bloggers you followed for a short period of time. Perhaps, you are taking notes of every word they said from their tutorials and webinars.

“Hey, want to earn a stable income from your blog?” “Increase your blog traffic using my strategies that worked really well in my blog,” “The number one thing you need to increase traffic for your blog is this,” “Enroll to my course for $$$$ and I’ll teach you how to make your first $1K,” “Want to get 1K subscribers within X months?”

Are these statements familiar to you? These are too good to be true promises from expert bloggers but a fool like you believe them.

That was me last year. When I started serious blogging in 2015, I was in a rush searching for what is possible for me on the web. I was daydreaming all the time of what kind of success could I have through blogging. I searched for expert bloggers, studied their blogs, and followed them by subscribing them.

I read at least 20 emails from them every single day thinking I could learn something from them, thinking everything they say are all true. But in the end, when I finally realized that only 40% of their words are trustworthy, I woke up frustrated.

To avoid that, I’ll tell you the 17 lies expert bloggers love to tell you when you start blogging.

1. When you start blogging, planning will come after buying web domain and web hosting package.

This is the most common statement every expert blogger will say, “After purchasing a web domain and hosting package, it’s time for you to set your blog and plan your target audience.”

However, what usually happen is, most new bloggers choose their domain name like they wanted to without really knowing the consequence of choosing a bad name mismatching their personality and their target audience.

Most of the time, they ended up confused whether or not change their domain name because it doesn’t match their niche. But they have already spend a hundred bucks. It’s better to plan your goal of setting your blog before buying any hosting package. Better know what you’re spending for.

2. Blogging is a simple hobby.

When blogosphere was coined in 1999 by Brad Graham and re-coined by William Quick three years after, the act of blogging dramatically spread throughout the global community and massive production of blogs existed. That was when blogging is a simple journal writing activity.

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But now, blogging is a new form of business. When you opt to earn something from your blog, then, blogging is never a simple hobby. Try to ask the craft bloggers or tech bloggers, they love what they’re doing, it’s their hobby. But for sure, they will tell you that blogging is never simple.

As a new blogger, you don’t have resources yet since you’re still learning. Lessons to learn from WordPress basics, plugins, setting your about page, contact page, and all the other important pages to set up, your first 10 worth-sharing blog posts, image editing or designing for social media sharing, replying to audience’s comments, setting up your social media links, so on. Imagine doing this alone for the whole month. Tell me if blogging is simple.

William Iven via Unsplash

    3. You can be a successful blogger if you start blogging alone.

    This can be true. A lot of expert bloggers are doing this. The result? One of them was taken to the hospital due to fatigue and worse, complications brought by negative stress. I am not scaring you. But if you think you can be the jack of all trades and you can be successful like Steve Jobs by being alone, then you’re probably the most insane person I ever met.

    My blogging experience of doing everything alone was a huge mistake. I was thinking I can be successful without the need of everybody. I was too arrogant. At the end, I was a failure and now, started over again twice. Now, I’m with a team. I have my fiance with me handling the online shop and my sister for the videos and photos. We’re three of us working together in our site.

    4. You can simply publish posts every day with almost anything to make the blog run.

    If blogging can run as simple as that, I should’ve been taking vacation in Bahamas or perhaps in the Caribbean. Seriously, if every bloggers who have been writing blog posts five to seven times a week and telling everyone they’re successful, it’s idiotic.

    If a blogger encourages you to write four to five times a week to increase your blog productivity and traffic, it’s unbelievable. At all. To make the blog run, you should not just focus on creation. It’s always 80-20. Your 20% should be spent with creation and the rest will be for promotion.

    Promotion of your blog posts is a must. Be active on social media and make your audience feel you’re a human. These make your blogging highly leveraged. The number of blog posts is not the whole basis of a successful blogging venture, but the engagement of your audience is.

    5. The more you posts you publish, the higher traffic you will have.

    The higher the blog posts published in a week does not assure you for a high traffic. I did the same with my previous blog. I wrote five times a week with at least 900 words to 2,000 words maximum. I observed my traffic was just in the average of 50 page views per day or less. What is worse, I suffered from severe migraine and depression.

    It is not the number of blog posts that measure the successful blog, it is the number of times you promoted your post and the length of time you commented from other blogs answering their questions with an attached link of your site.

    6. When you start blogging, getting a high traffic should be your first goal.

    No. I have heard a lot of expert bloggers saying that all time when I started blogging myself. They always tell me to increase traffic to earn high traction from the audience. Yeah, it is good to have a high traffic. But it is not the assurance of getting income or authority from your niche if you only consider high traffic as your concern.

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    The high traffic is a big help to Google indexing, ranking in Kissmetrics and Blogmetrics, but you cannot assure getting the “right” people to your email list and earn passive income if you only depend on this. I tell you.

    7. You can defeat the power of SEO if you have a killer content.

    Bill Gates’ famous statement “Content is king.” Yes, it’s true. You can create an epic post with 3,000 words. You can be so proud of doing it. You are thinking a lot of people will read it. You are thinking the importance of SEO will not be as highly considered because you just did an epic content.

    A lot of expert bloggers are telling this. Perhaps, you have encountered somebody saying “You can assure great traffic if you have an epic post. I publish only once a week but I always have high traffic.” Did you wonder how they do that?

    It’s the power of Search Engine Optimization (SEO) folks! It’s not just your epic content that contributed to the high ranking of your post but the SEO. If your headline, meta description, your content, your permalink have the focus keywords is a great content.

    8. You can always depend on guest blogging to increase your blog traffic.

    This depends on the site. All expert bloggers out there will tell you to encourage guest blogging as many times as you can to assure high traffic. But no, I did the same for several times now but my traffic is the same. I don’t even see changes in the audience engagement after doing it.

    It is not the number of guest blogging opportunities that can help you with your blog, but it is the number of audience the site has.

    9. Searching for guest blogging opportunities will cost you one friendly conversation with another blogger.

    Oh, with the previous point, I forgot, you can’t just email a blogger “Hey, your blog is really awesome and my niche is related to yours. I’d like to guest post in your site about  “[YOUR TOPIC]” that your audience will love.” once. You can’t just randomly send them an email for such a request from a stranger like you.

    To get in successfully, it’s not that easy. You need to have a conversation with them like real people and try to request. Build business relationship with them. If they find you really trustworthy, they will say yes. It will take you around a week of emailing or several Twitter or Facebook chats to make this possible (based from personal experience).

    Nick Karvounis via Unsplash

      10. You don’t have to spend a lot of money to start blogging.

      If you think you can start blogging for free and expect a huge return of investment (ROI) like huge traffic, high conversion rates, high income, throw that idea because it’s rubbish. Many of the expert bloggers I followed for the past 7 months are reminding me to enroll to their courses to make a fast growth of my blog.

      Each course costs around $300 for one payment and the other are around $700 for the whole year. It’s a lot of money! But they assure you everything inside their courses are valuable. The cheapest course I enrolled was Jon Morrow’s Serious Blogging Only for $1 for the first month and $47 for the next month.

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      Imagine, when I started blogging, I thought I could have a huge ROI if I invested with nothing. I started with a free site from WordPress dot com (not the dot org) with a free theme. What is more ridiculous, I expected high results from my zero investment.

      That’s crazy. But that changed when I started serious blogging, spent almost $100 for the web hosting package, so on. I’ve learned a lot from my incredible and awesome craziness.

      11. Their strategies are always effective regardless what niche you are in.

      This was my thinking when I started blogging. Many of the expert bloggers remind their audience to enroll to their courses because they are highly valuable and results are outstanding. Some of them do. I have tried their strategies on how to increase traffic and make influence to the world through my blog, but only 40% of them are effective. The strategies will matter to what your niche is.

      I was in a writing niche, I have no progress with blogging at all using what they told me. I shifted to another niche, I still don’t have progress. It is because they taught strategies based on their niche “blogging.”

      Folks, before enrolling to a course the expert blogger is offering you, always keep in mind to see their results from other bloggers. Check what niche they are in whether she belongs to your group or not.

      Let’s say you’re a food blogger, most of the students who gave a good review of the course are blogging about blogging, then you have to doubt if it’s really effective to you as a food blogger, too.

      12. You can earn from your blog easily if you create opt-ins.

      Opt-ins are the sign up boxes on the site every blogger asks in exchange of something really incredible for free. If you see boxes containing “Sign up for our updated weekly newsletter” on the sidebar or in the top bar, these are opt-ins.

      Expert bloggers love recommending their audience of installing opt-ins to their blogs to create a huge list. Well, it does good to new bloggers. In fact, I encourage it to assure myself to have the right people to my services and to new bloggers like you as well. But, what is wrong is a lot of the new bloggers expect they could earn immediately from this list they just created for their blog.

      Let me tell you straight, you cannot assure great income from your list after you installed it in your site. You need to prove your expertise and consistent communication with your email subscribers before you could start earning from the people inside your list.

      13. You can earn from your blog if you start creating services as soon as possible.

      This another expert blogger fail. You cannot create services as soon as you start blogging. You are too fresh to create services. You don’t even know what niche is and how it affects your blog. It will take you time before you could think about the services you will offer to your target audience.

      Think about what your field of expertise is before offering anything to them. This was my huge mistake. I don’t know to whom am I serving or to whom am I talking to. Yet, I started a service which I think is cool. But it wasn’t.

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      Helloquence via Unsplash

        14. Knowing your blog niche is easy.

        Everyone thinks discovering your blog niche is easy. But it’s not. It took me months of searching my own creative niche before finalizing everything with a clear goal. It will take you a lot of experimentation and research before you can find your awesome target market for your blog.

        Without a clear niche for your blog, you will have a confusing blogging venture and blurry chances of success. Take time to know your unique niche to start with and move forward. I know how it feels like you are doubting your own expertise and it’s shown to your blog as well. I never noticed that but when I scrolled to my previous blogs, I saw my faults. Without a clear niche, I can tell you, you will not be a successful blogger. Seriously.

        15. Your blog can survive for long time niche-less.

        This is the major mistake every new blogger is doing. A lot of expert bloggers are encouraging this, too. Every year, there are around 150 million blogs published, yet they existed for some months and die. Out of the 150 million, only 25 million can survive. The reason? They all boil down with blog niche. If you don’t have a clear niche, you will have low chances of getting noticed and make influence against the other 25 million blogs exist on the web.

        16. If your blog niche is well-established, you are ready for a passive income.

        I always tell this to my posts that the results of blogging will not take effect after a week or even a month of blogging. It will take some time before your expected and desired results will be seen. The same thing with passive income. It does mean that as soon as you start blogging with your well-established niche, you are ready to earn your first passive income. It will take time.

        17. They love you and they care for you and your needs 24/7.

        “We really care about your business and your blogging needs.. so enroll to our awesome course because it contains all valuable modules that will really help your blog to boost online.” This is what they always tell you, right? Well, they say that to me, too, all the time.

        Just a tip, if you really want to know they are really concern about you and your blogging needs, send them a random email, a Facebook message, or a tweet, and see if they will reply. I assure you, out of 10 expert bloggers, only 1 or 2 of them will reply. Try it yourself and you will know what I’m talking about.

        Featured photo credits: Man highlighting tasks in front of PC, Two women working in front of PC, Men planning tasks

        Featured photo credit: Thomas Lefebvre/Unsplash via images.unsplash.com

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        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

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        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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