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17 Lies Expert Bloggers Love To Tell You When You Start Blogging

17 Lies Expert Bloggers Love To Tell You When You Start Blogging

Are you following bloggers you think are certified experts in their fields? Have you felt like everything they say are true? Did you ever think they really care about you? How about telling you now this isn’t true at all? Frustrating, isn’t it?

This scenario is common to new bloggers like you. You are excited about the whole blogging adventure. You are searching for expert bloggers based from the rankings of Kissmetrics or Blogmetrics. You think the top 10 blogs are worth following. You keep hoarding information what you think is good for you and your blog. You are in the mood of exploring overwhelming tactics provided by your expert bloggers you followed for a short period of time. Perhaps, you are taking notes of every word they said from their tutorials and webinars.

“Hey, want to earn a stable income from your blog?” “Increase your blog traffic using my strategies that worked really well in my blog,” “The number one thing you need to increase traffic for your blog is this,” “Enroll to my course for $$$$ and I’ll teach you how to make your first $1K,” “Want to get 1K subscribers within X months?”

Are these statements familiar to you? These are too good to be true promises from expert bloggers but a fool like you believe them.

That was me last year. When I started serious blogging in 2015, I was in a rush searching for what is possible for me on the web. I was daydreaming all the time of what kind of success could I have through blogging. I searched for expert bloggers, studied their blogs, and followed them by subscribing them.

I read at least 20 emails from them every single day thinking I could learn something from them, thinking everything they say are all true. But in the end, when I finally realized that only 40% of their words are trustworthy, I woke up frustrated.

To avoid that, I’ll tell you the 17 lies expert bloggers love to tell you when you start blogging.

1. When you start blogging, planning will come after buying web domain and web hosting package.

This is the most common statement every expert blogger will say, “After purchasing a web domain and hosting package, it’s time for you to set your blog and plan your target audience.”

However, what usually happen is, most new bloggers choose their domain name like they wanted to without really knowing the consequence of choosing a bad name mismatching their personality and their target audience.

Most of the time, they ended up confused whether or not change their domain name because it doesn’t match their niche. But they have already spend a hundred bucks. It’s better to plan your goal of setting your blog before buying any hosting package. Better know what you’re spending for.

2. Blogging is a simple hobby.

When blogosphere was coined in 1999 by Brad Graham and re-coined by William Quick three years after, the act of blogging dramatically spread throughout the global community and massive production of blogs existed. That was when blogging is a simple journal writing activity.

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But now, blogging is a new form of business. When you opt to earn something from your blog, then, blogging is never a simple hobby. Try to ask the craft bloggers or tech bloggers, they love what they’re doing, it’s their hobby. But for sure, they will tell you that blogging is never simple.

As a new blogger, you don’t have resources yet since you’re still learning. Lessons to learn from WordPress basics, plugins, setting your about page, contact page, and all the other important pages to set up, your first 10 worth-sharing blog posts, image editing or designing for social media sharing, replying to audience’s comments, setting up your social media links, so on. Imagine doing this alone for the whole month. Tell me if blogging is simple.

William Iven via Unsplash

    3. You can be a successful blogger if you start blogging alone.

    This can be true. A lot of expert bloggers are doing this. The result? One of them was taken to the hospital due to fatigue and worse, complications brought by negative stress. I am not scaring you. But if you think you can be the jack of all trades and you can be successful like Steve Jobs by being alone, then you’re probably the most insane person I ever met.

    My blogging experience of doing everything alone was a huge mistake. I was thinking I can be successful without the need of everybody. I was too arrogant. At the end, I was a failure and now, started over again twice. Now, I’m with a team. I have my fiance with me handling the online shop and my sister for the videos and photos. We’re three of us working together in our site.

    4. You can simply publish posts every day with almost anything to make the blog run.

    If blogging can run as simple as that, I should’ve been taking vacation in Bahamas or perhaps in the Caribbean. Seriously, if every bloggers who have been writing blog posts five to seven times a week and telling everyone they’re successful, it’s idiotic.

    If a blogger encourages you to write four to five times a week to increase your blog productivity and traffic, it’s unbelievable. At all. To make the blog run, you should not just focus on creation. It’s always 80-20. Your 20% should be spent with creation and the rest will be for promotion.

    Promotion of your blog posts is a must. Be active on social media and make your audience feel you’re a human. These make your blogging highly leveraged. The number of blog posts is not the whole basis of a successful blogging venture, but the engagement of your audience is.

    5. The more you posts you publish, the higher traffic you will have.

    The higher the blog posts published in a week does not assure you for a high traffic. I did the same with my previous blog. I wrote five times a week with at least 900 words to 2,000 words maximum. I observed my traffic was just in the average of 50 page views per day or less. What is worse, I suffered from severe migraine and depression.

    It is not the number of blog posts that measure the successful blog, it is the number of times you promoted your post and the length of time you commented from other blogs answering their questions with an attached link of your site.

    6. When you start blogging, getting a high traffic should be your first goal.

    No. I have heard a lot of expert bloggers saying that all time when I started blogging myself. They always tell me to increase traffic to earn high traction from the audience. Yeah, it is good to have a high traffic. But it is not the assurance of getting income or authority from your niche if you only consider high traffic as your concern.

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    The high traffic is a big help to Google indexing, ranking in Kissmetrics and Blogmetrics, but you cannot assure getting the “right” people to your email list and earn passive income if you only depend on this. I tell you.

    7. You can defeat the power of SEO if you have a killer content.

    Bill Gates’ famous statement “Content is king.” Yes, it’s true. You can create an epic post with 3,000 words. You can be so proud of doing it. You are thinking a lot of people will read it. You are thinking the importance of SEO will not be as highly considered because you just did an epic content.

    A lot of expert bloggers are telling this. Perhaps, you have encountered somebody saying “You can assure great traffic if you have an epic post. I publish only once a week but I always have high traffic.” Did you wonder how they do that?

    It’s the power of Search Engine Optimization (SEO) folks! It’s not just your epic content that contributed to the high ranking of your post but the SEO. If your headline, meta description, your content, your permalink have the focus keywords is a great content.

    8. You can always depend on guest blogging to increase your blog traffic.

    This depends on the site. All expert bloggers out there will tell you to encourage guest blogging as many times as you can to assure high traffic. But no, I did the same for several times now but my traffic is the same. I don’t even see changes in the audience engagement after doing it.

    It is not the number of guest blogging opportunities that can help you with your blog, but it is the number of audience the site has.

    9. Searching for guest blogging opportunities will cost you one friendly conversation with another blogger.

    Oh, with the previous point, I forgot, you can’t just email a blogger “Hey, your blog is really awesome and my niche is related to yours. I’d like to guest post in your site about  “[YOUR TOPIC]” that your audience will love.” once. You can’t just randomly send them an email for such a request from a stranger like you.

    To get in successfully, it’s not that easy. You need to have a conversation with them like real people and try to request. Build business relationship with them. If they find you really trustworthy, they will say yes. It will take you around a week of emailing or several Twitter or Facebook chats to make this possible (based from personal experience).

    Nick Karvounis via Unsplash

      10. You don’t have to spend a lot of money to start blogging.

      If you think you can start blogging for free and expect a huge return of investment (ROI) like huge traffic, high conversion rates, high income, throw that idea because it’s rubbish. Many of the expert bloggers I followed for the past 7 months are reminding me to enroll to their courses to make a fast growth of my blog.

      Each course costs around $300 for one payment and the other are around $700 for the whole year. It’s a lot of money! But they assure you everything inside their courses are valuable. The cheapest course I enrolled was Jon Morrow’s Serious Blogging Only for $1 for the first month and $47 for the next month.

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      Imagine, when I started blogging, I thought I could have a huge ROI if I invested with nothing. I started with a free site from WordPress dot com (not the dot org) with a free theme. What is more ridiculous, I expected high results from my zero investment.

      That’s crazy. But that changed when I started serious blogging, spent almost $100 for the web hosting package, so on. I’ve learned a lot from my incredible and awesome craziness.

      11. Their strategies are always effective regardless what niche you are in.

      This was my thinking when I started blogging. Many of the expert bloggers remind their audience to enroll to their courses because they are highly valuable and results are outstanding. Some of them do. I have tried their strategies on how to increase traffic and make influence to the world through my blog, but only 40% of them are effective. The strategies will matter to what your niche is.

      I was in a writing niche, I have no progress with blogging at all using what they told me. I shifted to another niche, I still don’t have progress. It is because they taught strategies based on their niche “blogging.”

      Folks, before enrolling to a course the expert blogger is offering you, always keep in mind to see their results from other bloggers. Check what niche they are in whether she belongs to your group or not.

      Let’s say you’re a food blogger, most of the students who gave a good review of the course are blogging about blogging, then you have to doubt if it’s really effective to you as a food blogger, too.

      12. You can earn from your blog easily if you create opt-ins.

      Opt-ins are the sign up boxes on the site every blogger asks in exchange of something really incredible for free. If you see boxes containing “Sign up for our updated weekly newsletter” on the sidebar or in the top bar, these are opt-ins.

      Expert bloggers love recommending their audience of installing opt-ins to their blogs to create a huge list. Well, it does good to new bloggers. In fact, I encourage it to assure myself to have the right people to my services and to new bloggers like you as well. But, what is wrong is a lot of the new bloggers expect they could earn immediately from this list they just created for their blog.

      Let me tell you straight, you cannot assure great income from your list after you installed it in your site. You need to prove your expertise and consistent communication with your email subscribers before you could start earning from the people inside your list.

      13. You can earn from your blog if you start creating services as soon as possible.

      This another expert blogger fail. You cannot create services as soon as you start blogging. You are too fresh to create services. You don’t even know what niche is and how it affects your blog. It will take you time before you could think about the services you will offer to your target audience.

      Think about what your field of expertise is before offering anything to them. This was my huge mistake. I don’t know to whom am I serving or to whom am I talking to. Yet, I started a service which I think is cool. But it wasn’t.

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      Helloquence via Unsplash

        14. Knowing your blog niche is easy.

        Everyone thinks discovering your blog niche is easy. But it’s not. It took me months of searching my own creative niche before finalizing everything with a clear goal. It will take you a lot of experimentation and research before you can find your awesome target market for your blog.

        Without a clear niche for your blog, you will have a confusing blogging venture and blurry chances of success. Take time to know your unique niche to start with and move forward. I know how it feels like you are doubting your own expertise and it’s shown to your blog as well. I never noticed that but when I scrolled to my previous blogs, I saw my faults. Without a clear niche, I can tell you, you will not be a successful blogger. Seriously.

        15. Your blog can survive for long time niche-less.

        This is the major mistake every new blogger is doing. A lot of expert bloggers are encouraging this, too. Every year, there are around 150 million blogs published, yet they existed for some months and die. Out of the 150 million, only 25 million can survive. The reason? They all boil down with blog niche. If you don’t have a clear niche, you will have low chances of getting noticed and make influence against the other 25 million blogs exist on the web.

        16. If your blog niche is well-established, you are ready for a passive income.

        I always tell this to my posts that the results of blogging will not take effect after a week or even a month of blogging. It will take some time before your expected and desired results will be seen. The same thing with passive income. It does mean that as soon as you start blogging with your well-established niche, you are ready to earn your first passive income. It will take time.

        17. They love you and they care for you and your needs 24/7.

        “We really care about your business and your blogging needs.. so enroll to our awesome course because it contains all valuable modules that will really help your blog to boost online.” This is what they always tell you, right? Well, they say that to me, too, all the time.

        Just a tip, if you really want to know they are really concern about you and your blogging needs, send them a random email, a Facebook message, or a tweet, and see if they will reply. I assure you, out of 10 expert bloggers, only 1 or 2 of them will reply. Try it yourself and you will know what I’m talking about.

        Featured photo credits: Man highlighting tasks in front of PC, Two women working in front of PC, Men planning tasks

        Featured photo credit: Thomas Lefebvre/Unsplash via images.unsplash.com

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        Last Updated on May 28, 2020

        How to Succeed in Business: 10 Skills Every Entrepreneur Needs

        How to Succeed in Business: 10 Skills Every Entrepreneur Needs

        Learning how to succeed in business used to be a case of being really good at one skill or area and milking it for all its value. Today, we are fast becoming a “skills economy”[1], driving trends in employment and even the way we approach entrepreneurship.

        To succeed in today’s business landscape, business owners and executives need to possess a mix of skills that enable them to stay ahead and adapt to change.

        1. Digital Savviness

        As the adage goes: “If you’re not online, you don’t exist.” Today’s entrepreneurs need to take to the internet to increase their presence and to remain relevant in an evolving business landscape.

        Companies like Amazon, Netflix, Airbnb and more are a testament to the disruptive impact of technology and the new image of what it means to be a skilled, successful professional. Think about today’s Mark Zuckerberg versus a banker from the 90s.

        Being able to quickly adapt to new technology, like cloud applications and collaborating remotely across the internet, is fast becoming the expected norm for executives.

        For businesses, discoverability on the web is becoming a quick litmus test for credibility. Potential customers and investors bank on the first page of Google to make up half their minds about making further transactions with a business. GE Capital Retail Bank found that 81% of retail shoppers conduct online research before buying[2].

        How to Develop This Skill

        For a start, begin by hosting your website and reserving all of your brand’s handles across social media platforms. While hiring a web developer might sound like the next step, consider first hosting your company’s site on more user and budget-friendly options like Squarespace, Wix, or WordPress.

        From here, you can start on some simple search engine optimization techniques that will increase your discoverability over time. Through keyword research, organic content creation, and external back-links, your site will, eventually, slowly but surely garner more traffic.

        Note, however, that an increase in search traffic does not immediately imply an increase in revenue. But it’s a start for delving into customer conversion rates in the future.

        2. Financial Forecasting

        Let’s face it, many business owners feel that time could be better spent on developing and running the business instead of planning for it financially. However, a financial forecast serves as a roadmap for shaping any kind of business and is not just reserved for the likes of listed companies providing financial guidance to shareholders.

        Largely, forecasting and planning your financial goals will give you a clearer idea of resources required and ways to measure success. It can also provide assurance to investors as a testament to the thorough research and planning you have done when included in business plans.

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        However, inaccurate forecasts can lead to livid investors and mismanagement of expenses, which could potentially result in financial teething problems. When creating a detailed financial forecast, a rule of thumb is to always start with your expenses.

        How to Develop This Skill

        Generally, it is easier to calculate and predict your expenses compared to your revenue, so noting down your expenses is a starting point to benchmark how much you might need to generate in sales to turn a profit. It is a good habit to regularly update and evaluate how adjacent your operations are to what you have forecasted.

        Building a precise set of growth forecasting will take time, but, remember, you are an investor in your own business. You must have confidence in the validity of your business concept.

        3. Video Production Skills

        The rise of visual mediums and the dopamine boosts it gives to users has long been researched and proven as providing an unfair advantage to businesses that leverage it[3].

        If you’re a heavy user of social platforms like Facebook, LinkedIn, and even YouTube, you’ll know that it’s pretty hard to stop once you get started on a binge-watching session.

        In fact, video marketing is seeing a non-stop rise in popularity and effectiveness when used in conjunction with social media to drive traffic and boost conversions[4]. According to research, by 2019, 80% of global Internet consumption will be video content[5]. With video marketing becoming more ubiquitous, businesses that fail to leverage the power of video are almost certain to lose out.

        How to Develop This Skill

        Some ways to get started with using videos for your business would be:

        • Creating a series of educational videos that cover useful information for your audiences
        • Live videos interacting with your community at large (these can be shot on your smart phone)
        • Using videos on landing pages to boost your customer conversions

        4. Benchmarking Personal Goals to Business Performance

        As far as you get into achieving endeavours on your business bucket list, it’s important to remember that being an entrepreneur is just one facet of your identity. Don’t forget why you started in the first place.

        Ambition usually stems from some lifestyle goals you’ve always wanted for yourself and the people you might be providing for today or in the future. Working 24/7 is a surefire route to burnout and may manifest in an unhealthy interaction between partners and employees as well.

        How to Develop This Skill

        Money can’t be your only motivation, but look into the positives of how having more financial freedom and time can impact your life. In the short term, involving your interests in your businesses can make everyday tasks feel less like mundane errands. In the long run, your business may also bring you fruitful rewards, including personal fulfilment.

        Set realistic income goals to manage expectations for your performance and your company’s revenue, especially during its earlier stages. See how projected growth can align with your personal goals and make adjustments accordingly to maintain a balance between growth and your personal values.

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        5. Leveraging Healthy Competition

        Some of the best athletes who have spent their careers neck-and-neck with each other have changed the standards in their respective sports. The notion of healthy competition applies to the business world more than it may seem on the surface.

        Innovation has always been a key driver in free markets, which were intended to boost economies and provide customers with more choices. Just like the biggest sporting rivals that build on each others’ game, you can use your biggest competitors to hone your strategies.

        How to Develop This Skill

        Turn a competitive market landscape into an advantageous one by leveraging on long-established systems your business proposes an alternative to. Learn from the mistakes of predecessors once you discover their product or service loopholes.

        For example, the Dollar Shave Club’s viral video[6] became a big hit because it hit the right buttons of consumers being tired of purchasing expensive but low quality shavers from incumbent retail giants. Going in second meant they could fill a gap competitors might not even have been aware of.

        Apart from lifting off from what could have been your second-mover advantage, solidify your place with your business’ own first-mover advantage — whether you’re tapping into a new geographical region, unexplored market sector, or introducing a business model that proves more viable than others. There’s always room for improvement in business from mature markets to newly emerging ones.

        6. Honing Pitches to Investors

        Stand out in a broad mix of budding entrepreneurs by mastering the art and science behind a solid investor pitch that can determine the acceleration of growth for your business. Get comfortable talking about your ideas and receiving feedback or questions from peers, partners, and advisors before setting out to make a good impression on potential customers and eventually investors.

        The phrase “If you can’t convince them, confuse them,” will certainly never get your business funded, especially in front of seasoned venture capitalists who have seen thousands of startup pitches. You should be able to deliver a quick elevator pitch that summarizes your unique proposition and its market viability for casual meet-ups[7] because you sometimes only have a few minutes to make a good impression and move on to another meeting.

        How to Develop This Skill

        Develop your investor pitch deck by highlighting your business’ strongest points, which will vary for every funding round. Create your deck with the investors’ interests in mind, balancing technical jargon and buzzwords.

        You can also introduce your diverse team of experts, some proven traction, or the current state of the market to demonstrate profitability and the attractiveness of the opportunity to investors.

        Ensure each slide flows into the other to develop a persuasive narrative, utilizing consistent and intelligent design principles to support your content.

        7. Developing a Strong Brand Identity

        In a world of saturated content and numerous emerging businesses that offer similar service lines, developing a unique brand identity will help you cut through the noise and stand out from your competition. From aesthetics to the body of clients you’re associated with, these contribute to how you’re perceived by prospects looking to buy.

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        Evaluating your brand identity is linked to identifying your target customers, your business goals, a proposed promised land your solution achieves, and identifying values that are aligned to these components. Brand identity serves as a guide to maintaining consistency and creating an image you want your business to be associated with.

        How to Develop This Skill

        Efforts to strengthen your brand identity are closely tied to giving marketing strategies a direction. By knowing what makes your target customers tick, their values, ideals, and behavior, you will be able to elevate your business from simply being a service or product to be utilized into a projected brand customers and partners would be happy to identify with.

        8. Automating to Your Advantage

        The need for efficiency is often the general problem new businesses aim to resolve across all markets and industries. Assure that your proposed solution is more efficient than what’s readily available in the market to instill the need for it.

        Efficiency is often achieved nowadays through digitalization and new technologies. While your product or service may not necessarily be the most innovative out there, you can apply the same automation concept across your business’ daily operations.

        How to Develop This Skill

        Shorten turnaround times and conversion rates by investing in small tools for automation where you deem fit. While it may come out of your pocket in the early stages, evaluate the holistic advantages and benefits of automating certain processes. At our office, we’ve tried using collaborative apps like Workplace by Facebook, Slack, Asana and a few other popular apps to reduce human error and friction.

        9. Managing Millennials

        Your team plays an integral part in whether your business will accelerate at breakneck speeds or be dragged down by dead weight. Hence, it is imperative to be selective and strategic when choosing your team.

        In leaner small business teams, the addition of every new teammate can impact how your organization culture evolves.

        Today, learning to manage millennials has become an increasingly sought after skill as well due to the increasing proportion of them in the workforce[8]. Some brand them as strawberries that are easily bruised and others loath their need for “meaning” and wearing t-shirts to work.

        How to Develop This Skill

        Naturally, there are many misconceptions surrounding millennials, and various businesses would do well to leverage their unique skills.

        A couple of ways to manage a millennial team include:

        Encourage a Flat Team Structure With Open Communication

        Maintain clear professional lines between supervisors and subordinates but keep communication channels open to ensure no negativity festers.

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        Offer Constructive Feedback

        Baby boomers are well known for their straightforward approach to delivering feedback. Millennials, on the other hand, don’t always take feedback in a form that could be construed as deep criticism.

        Being constructive with feedback ensures that we don’t coddle millennial workers but also tell them the things they need to hear.

        10. Maintaining a Network of Connectivity

        Instead of proposing a business that’s ambitiously and entirely disruptive to the supply or process chain in a respective industry, foster connections with other companies that cater to the same target customers as long as they provide a different service.

        By creating partnerships, both you and other businesses thrive simultaneously through creative avenues for customers to utilize your products and services for a holistically improved user experience.

        Sole market disruption isn’t always the best strategy to take. Not everybody has the opportunity, bandwidth, or financial capacity to dominate and monopolize a marketplace. See your potential for integration into other businesses and services as a good opportunity for co-collaborative marketing efforts with shared campaigns, split costs, and a strengthened customer database for everyone to tap into.

        How to Develop This Skill

        Regardless of the stage your business is in, never stop looking for ways to expand your network. Keep in contact with mentors you can look to for valuable industry advice that can help you avoid pitfalls and costly mistakes. Strengthen brand awareness by attending cross-industry events and casual meet-ups to open your business to reinvention and innovation.

        As the African proverb goes:

        “If you want to go fast, go alone. If you want to go far, go together.”

        Collaborating will get you where you want to go quicker and gear you up for further growth.

        More Tips on How to Succeed in Business

        Featured photo credit: Tyler Franta via unsplash.com

        Reference

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