The Elements to Create an Effective Design [Infographic]

The Elements to Create an Effective Design [Infographic]

To create a beautiful design, you don’t only need a great idea, but also the understanding of the fundamental elements of design. If you fail to consider the basics of design, then no matter how hard you try, your design is more likely to look dumb.

So, you must understand and grasp the knowledge of basic design elements. Though you require years of studying and practice to master it, you can still create simple yet beautiful designs with a brief understanding of the eight logo design elements presented in the infographic below by Online Logo Maker.

These elements are the basic building blocks of any visual design.


Elements of design

    1. Line

    In drawing, a line is a mark connecting two points. It is the most fundamental unit of design. It has a psychological impact with its variation in size and direction.

    Lines can be vertical, horizontal, diagonal or curved. Lines can be used to organize, texturize, guide the eye, provide movement, make a statement, and convey universal meanings.

     2. Shape

    Shapes are two dimensional elements designed by combining lines that enclose an area. They are mostly used to highlight a portion of the graphic. They have height and width, but no depth.

    Shapes can be of different forms: circle, square, triangle, rectangle, diamond, etc. The form, size and color of shapes define the nature and mood of the message. Your design contains various shapes so you must be concerned about the interaction between different shapes too.


    3. Direction

    All lines, whether vertical, horizontal or diagonal, have direction. This element has a great impact on the atmosphere of the design.

    Horizontal direction suggests a feeling of rest or repose, a kind of calmness and stability. Vertical direction suggests a feeling of loftiness, a kind of balance and formality. Diagonal direction meanwhile suggests a feeling of movement.

    4. Size

    Size is the measurement of the physical dimension of the objects. All the objects in the design like shapes, texts, images have a size.

    Variation in size of different objects adds more attention and emphasis. Web designers should make plenty of choices about size. They should size the image to sit within the design. The size of texts should be decided according to their importance.


    5. Texture

    A shape becomes a surface and gains more emotional and “real life” characteristics with the help of texture. Texture can be rough, smooth or glossy. It can make two-dimensional images look three dimensional.

    Designers can use a variety of textures to increase attention in different shapes and structures in their design. The boring but important portions of the design which often go unnoticed can gain attention with the help of appropriate texture.

    6. Color

    Colors are the most apparent elements of design. They can directly convey the feelings of a designer to the user. They can be used as a background or can be applied to different elements like shapes, lines and textures.

    They create a mood within the small portion of the design. Each color has its own meaning and value. The coherent combinations of different colors can create a harmony and impress the users.


    7. Space

    Space is the area where the design exists. There can be positive and negative spaces. Positive space is the area where all the objects within the design like shapes, structures, texts, images exist.

    Negative space or simply space is the portion that is left blank. Wider spaces can be used to separate different objects in a design. Meanwhile, narrower space is used to develop a relationship between them. Spaces are mostly used to create rhythm and design flow.

    8. Value

    Value, also referred sometimes as tone, is the relative degree of lightness and darkness of an object. Value is created just by adding an element to the design. To see a line, a shape, a texture or a color, they must require value contrasts.

    The differences in value add contrast in the design that will help readers to distinguish different elements. Dark areas suggest drama, gloom or menace. Light areas denote the feeling of happiness, warmth, or closeness.


    Featured photo credit: Onlinelogomaker via

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    Nabin Paudyal

    Co-Founder, Siplikan Media Group

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    Create an Eye-Catching Logo to Focus Your Brand

    Create an Eye-Catching Logo to Focus Your Brand

    We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

    A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.


    One must think that how difficult would it be to create a catchy logo? It is a major task.

    There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.


    Gauge the Market

    Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.


    Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.


    Link It

    Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

    Use Resources

    There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.


    Font and Colors

    Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.


    Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.


    The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

    Featured photo credit: Yuanbin Du via

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