Advertising
Advertising

5 Marketing Disruptions to Anticipate in 2016

5 Marketing Disruptions to Anticipate in 2016

Be prepared, this year is not going to be a boring one for us marketers!

Episodic content

Considered a “must-have” in 2016, episodic content must be included in your plans for this year. In TV advertising, we’ve begun to see some brands using this concept in their advertisements, such as the ‘Margot vs Lily’ challenge by Nike.

Marketing experts recognise that episodic content has a long lasting impact on the reader’s mind. You break your content into small parts and keep telling a story that people will follow. That’s what makes episodic content so attractive to your audience. Short videos catch the public’s attention because we are all curious and are fans of suspense. They trigger emotional reactions and leave the viewer craving to know what happens next. In 2016, you’ll need to play more with the effect of suspense on your readership.

Advertising

Internet of Things

According to a Juniper Research study, the smart wearables market could generate $53 billion hardware revenues by 2019. This represented only $4.5 billion in 2014. Dubbed the next Industrial Revolution, the trend towards the Internet of Things (IoT) is on the rise and should be swiftly integrated into your marketing campaigns.

Today more than 40% of consumers are ready to buy wearable technology like smart watches, connected health devices, or smart glasses. IoT will change how consumers interact with the physical world. And as marketers we’ll definitely need to integrate these connected objects into our projects for 2016.

Mobile marketing

In 2015, we saw a continued and strong growth in mobile use, so predictably this will continue to grow in 2016. Mobile marketing includes a large number of methods such as mobile advertising, mobile videos, mobile payments, and many more.

Advertising

As marketers we need to understand where to focus our energy. Mobile is not about your product or your service; it is about reaching your prospects, customers, and audiences and doing this where, when, and in the way in which they want to interact with you. Today there are 2.6 billion smartphone subscriptions globally, and by 2020 there will be 6.1 billion smartphone users. Besides, 75% of Internet users had gone online via a mobile device by the end of 2015.

So if you still had any doubts about integrating Mobile marketing into your 2016 projects, now there’s no excuse!

Marketing automation

Marketing automation refers to software and applications that exist with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, media monitoring, social media interactions, paid campaigns, and other website actions. The technology of marketing automation makes these tasks easier.

Advertising

A report shows that 98% of prospective small business buyers were looking to adopt marketing automation software for the first time in 2015. It’s clear that the interest in marketing automation software is growing.

If you’re in marketing and haven’t tried automation for your campaigns (think of applications like Hubspot or Buffer), then you are missing out on the amazing benefits a system like these ones can bring you. And bear in mind that many of your competitors might already be using marketing automation!

Digital transformation

Digital transformation is the natural follow-on to marketing automation. To stay efficient and productive, marketing teams need to move from digital “silos” to integrated teams. Many companies have already acknowledged that they need to use software that help them work smarter, faster, and better. So why not you too? They are many ways to take advantage of new technologies in order to make your team more productive and improve your team communication, for example, by synchronising everyone in one application, or in managing and storing your documents online with Dropbox.

Advertising

These are the top 5 trends that I think are going to really matter for 2016, but there are many other things to look out for. The different projects to connect Africa to the Internet, the rise in adblockers and new ways to work around it, and much, much more. Let me know if you have any other big marketing trends for the year to come!

Featured photo credit: unsplach via unsplash.com

More by this author

How to Start a Remote Working Culture in Your Company 5 Marketing Disruptions to Anticipate in 2016 10 Bad Emails Habits You Need to Stop Doing Now 5 Practical Ways to Make Your To-Do List Work 10 Tools to Become a More Productive Marketer

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising
Advertising

Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

Advertising

Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

Advertising

Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

Advertising

Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

Advertising

8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

photoshop_3d_lights1

    Read Next