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13 of the Most Common Mistakes Entrepreneurs Make When Starting A Business

13 of the Most Common Mistakes Entrepreneurs Make When Starting A Business

Even the most seasoned entrepreneurs commit mistakes, most of which they don’t want to talk about. But imagine the many pitfalls entrepreneurs can help others avoid when they share the mistakes they have made to warn others.

Most, if not all, entrepreneurs have no problem with goal setting or in having a clear vision. Along the way, however, they fail to anticipate or even realize that the road is filled with bumps and humps that can make even the seasoned entrepreneur fall if they are not careful.

He feels that it is not fair for entrepreneurs to commit the same mistakes over and over again simply because no one dared to talk about them.

Below are some of the most common mistakes most start-ups commit. By recognizing what they are, you can skirt around them and avoid downtime.

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1. Picking the wrong partner

Having business partners is common and also advisable in the world of business. But it is quite tricky to pick the business partner who is a good fit for you and your business. Just because someone is your friend or someone is a family member, doesn’t mean they are necessarily the right business partner for you.

How do you even know that you picked the right business partner?

The primary step in choosing the right business partner is to understand that business partnership is like a marriage. That means that there will be misunderstandings and fights, but they are necessary. However, you need to realize that misunderstandings should be met logically. Therefore, it is essential that you set the right expectations on Day 1, so that both of you know what to do.

2. Lacking focus

If you lack focus, you won’t just be harming your business but your relationships with your clients and partner as well. However, the challenge of not being able to find focus is real for some people, and the advice that “you have to find your niche” can sometimes seem implausible.

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Instead of feeling bad about lack of focus, you can turn your lack of focus into an advantage. Think about Richard Branson and all the diverse products he has to offer. If someone is to judge Branson negatively for a lack of focus, that person can be seen as a fool just by looking at Branson and all he has achieved through diversification. Thus, if you are having a hard time focusing or finding your niche, try adopting a diversified business model.

3. Too much planning

Lack of planning is a formula for failure, but too much planning can also lead you to the same path. Too many plans can in fact weigh you down. Instead, a good plan is always something that leads to a decision. So how do you make a plan that leads to clear decisions? Focus on a few key themes instead of addressing all your potential problems immediately. Strengthen what areas are already bringing revenue to the company before moving onto minor issues.

4. Choosing the wrong investor

Just as it is crucial to find the right partner, so it is when finding the right investor. Just because someone has deep pockets doesn’t guarantee that they are the right fit for you. So how do you find the right investor for you? It all starts by understanding the investment options you have. Study all the options you have before choosing one. Second, don’t be afraid to ask what the investor can provide for you. This will also determine how involved your investor will be in the business or project. Lastly, make sure that your pitch will clearly articulate your vision and business plan.

5. Not spending on marketing

So you want your business to grow and become successful, but you don’t want to invest in marketing? Then, good luck if you want to make it past the first month. It is a no-brainer to invest at least to some degree in marketing your business.

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6. Doing everything yourself

Research has already found evidence that multitasking can harm your brain and affect your productivity. Multitasking will not make your company grow quickly or increase your profits. In fact, it can do the opposite because you will wear yourself down by wearing too many different hats at the same time.

7. Hiring too quickly

While it is not advisable to do everything by yourself, hiring too soon can also spell out disaster for your business. So when is the right time to hire? One of the best ways to determine that is to look at the growth of your business. Just because you experience a sudden growth rush doesn’t mean you need to hire right away. Make sure that the increased workload will be for a long time before you start hiring.

8. Ignoring the finances

Business and finance go together. No business owner, from small to big-sized companies, in their right mind ignores this factor. Checking the financial statements for your business will help you know where it stands. It helps you evaluate which areas gobble up much of your cash and which areas you need to cut spending on.

9. Neglected company branding

Your brand reflects your consistency and when you are inconsistent, people lose their trust in you. How do you destroy your brand? Ignoring your customers, not listening to criticisms and feedback, and refusing to change are surefire ways to destroy your brand.

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10. Not listening to customers

Product reviews and feedback aren’t provided without a reason. They help you gauge which approaches work best with your customers and which don’t. Paying attention to these helps you improve your business and avoid approaches which do not work well with your customers. When your customers see that you care about what they have to say, you will be able to earn their loyalty. More so, they will become your most effective marketers.

11. Trying to be perfect

Everybody is familiar with the quote which says that nobody is perfect; this is true. Each one of us has flaws, so do businesses; thus, it is natural to make mistakes. It is a fact of life that mistakes are inevitable. When this happens, get up and find out what’s wrong, re-strategize, and start all over again. What’s important is to not keep committing the same mistakes.

12. Missing employee accountability

Effective leaders and successful businesses are accountable. When there’s no accountability, there is no standard to measure employee performance. As a result, good employees are not recognized and bad employees are not penalized. In the end, the good employees are frustrated and leave the company filled with bad employees. What happens next is not difficult to guess.

13. Waiting too long to launch

It is easy for the scope of your project to get out of hand. However, the product you have does not need to be perfect at first, and the additional buttons and features you painstakingly add are not necessarily fundamental. When you get your product out there, you can get feedback easily and you can modify your product/service along the way. Waiting too long can contribute to a loss of momentum.

Featured photo credit: Gratisography via gratisography.com

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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