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Three Reasons to Outsource Your Dental Marketing

Three Reasons to Outsource Your Dental Marketing

Dentists have plenty of issues facing them if they open a practice. They have to deal with federal regulations about health care, Medicare, environment, Occupational Safety and Health Administration, and employment. They have to deal with treating patients and filing paperwork to insurance companies. They have to talk with suppliers of equipment, technology and dental items. Besides these, dentists have to market their practice. However, many dentists don’t know how to market their practice. Here are three reasons you should let someone else do the marketing for you.

Costs

While it may seem practical to do the marketing in-house, the truth is that doing marketing yourself will actually cost you more. You will need to hire trained professionals or have someone who does something else trained to become your marketer. This will cost you in salary, benefits, vacation time, sick time, unemployment insurance and possibly other perks, such as lunches, transportation or tuition assistance.

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However, if you concentrate on doing what you do best, taking care of patients, and letting others do what they do best, dental marketing, you will save money in the long run and have a better return on your investment. You pay a fee that covers the marketing expertise, but you don’t have to pay for salaries, benefits, overhead or taxes on that person. You get all the benefits of new patients without the expense of getting them. For every dollar spent on marketing, you will gain much more in return. Be cautious about spending your money wisely. Don’t choose the least expensive marketing professional or the most expensive. The least expensive probably doesn’t have the knowledge and skills needed to do the job. The most expensive will probably charge you for things you don’t need. Find a marketing company that charges a fee somewhere in between these extremes.

Knowledge

As mentioned earlier, you want to hire someone with knowledge and skills to market your dental practice. You don’t want to spend money training an employee that could be more effective doing other things, such as dealing with patients’ complaints or insurance carriers. If you hire a marketing professional, the person might not understand how dental marketing is more unique than regular marketing. This lack of knowledge of skills could prove disastrous for your practice. It also could prove time-consuming to allow your employee to go through the learning curve.

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When you outsource your marketing to a company, especially one that specializes in dental marketing, you are guaranteed to get the knowledge and skills necessary to do the job right. These companies have been established with the goal of marketing in mind. Therefore, you don’t have to worry if they know what they are doing. They have experts to get you the new patients in a short time. Be careful to ask questions of the marketing company to know for a fact whether you are getting the right firm for the job. You can ask questions, such as:

  • How many clients do you have that do a similar job as mine?
  • How have you helped your other clients?
  • What qualifies you to market my business?
  • What are your skills and expertise?
  • How do you measure successful campaign?

As previously mentioned, you want to pick a company that is not too expensive but has the knowledge and skills you need to be successful.

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Time

Your time is valuable. When you decide to marketing in-house, you are using time that could be dedicated to something else that is important. Even if your employees are doing the work, you still have to take time for training the employees on marketing. You also have to have your employees doing marketing instead of something else more valuable, such as filling out employee paperwork or making appointments.

Because your time is stretched among so many areas of dentistry, you need to save time where you can. You only have so many hours to get things accomplished. If you outsource your dental marketing, you will save yourself the time related to that task. Marketing can take many hours from the work week. You need to reserve that time for patients or paperwork. Let others handle the marketing for you and save you time.

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Featured photo credit: Finding A good dentist via lifehack.org

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Last Updated on August 20, 2018

Quit Your Job If You Don’t Like It, No Matter What

Quit Your Job If You Don’t Like It, No Matter What

Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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“What if I don’t find a job I love and regret quitting my current job?”
“What if I can’t find another job and I get in debt because I can’t pay my bills?”
“What if my family and friends judge me and disapprove of the decisions I make?”
“What if I quit my job to pursue my dream, but I fail?

After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

One of my favorite quotes by Henry Ford:

If you always do what you’ve always done, you’ll always get what you’ve always got.

Everything takes energy

Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

The more stress there is in your life, the less focus you have. This will weaken your results.

Find something that is worth doing

Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

When you do something you love and that has purpose in your life, you should push through and give everything you have.

I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

Other excuses I often hear are:

“But I have my wife and kids, who is going to pay the bills?”
“I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
“At least I get the same paycheck every month if I work for a boss.”
“Quitting my job is too much risk with this crisis.”

I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

Conclusion

Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

Only good things happen outside of your comfort zone.

Do you dare to quit your job for more success in life?

Featured photo credit: Unsplash via unsplash.com

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