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Top 5 Apps for PR Pros and Startups

Top 5 Apps for PR Pros and Startups

Whether you are a professional in public relations or you have a one-man business, you will need to know how to use PR to your advantage. After all, you need to know how to get yourself and your business out there in a positive light in order to succeed. Even if you don’t have an educational background in public relations, it doesn’t mean that you can’t learn as you go, and there are plenty of tools you can use that will help. Check out these five apps that are ideal for both PR pros and startups.

1. Upitch

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    This app is the first of its kind — a mobile app for journalists and PR specialists. But, it is also a lot more than that. It is for anyone who has a story they want to pitch. You can create a 400-word story or pitch and include as many as five images to really promote your pitch. You will have social networking links and a URL, and be able to choose industry filters. If you are a journalist, all you have to do is open up the app, choose a beat filter, and then swipe through the various micro pitches, all anonymously. As soon as you swipe right, both parties can DM. This app is about to roll out its first update, which will include push notifications so that journalists are notified when they receive an in-app message.

    2. Videolicious

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      One of the best and most popular ways to get the word out about a business is to create videos that let the world see what that business is really all about. But, making great videos isn’t always as easy as it sounds. That is, it wasn’t, until Videolicious came along. You can make awesome videos quickly and easily. Your logo and watermarks are automatically added, and you have total control, with a web dashboard that lets you collect videos and approve them to be published. There are some great instructional videos called “video recipes” that give you all the tips you need to create great videos.

      3. Perfect 360 HD

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      hd

        If you use photos in any of your promotions, you need this app. It will allow you to make all kinds of different touchups, and there are even digital makeup tools that let you eliminate fine lines and blemishes, fix eyebrows, and enhance lips. This app even lets you apply digital eyelashes that look like the real deal and make eyes pop. You can apply various effects, add stickers, paint and draw, and a whole lot more. This is going to take your photos from good to great, which is what you need for your PR.

        4. AppPromo

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          If you don’t know how to create product promotions and get them out for the rest of the world to see, this app can help. It will let you easily create promotions and then post them to platforms all over the world. Services include marketing, monetization help, app store optimization, and help with your overall strategy. Basically, the app will work with you to maximize all revenue opportunities and help you to succeed with your business. You will find marketing tips, a blog, white papers, and much more information that you need to get the word out to the world about your business.

          5. Friendly Social

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            If you use a lot of different social networking sites, it can sometimes become overwhelming managing them all. This is where iTunes Friendly Social comes in. You will be able to put all of your social media accounts, including Facebook, Twitter, Facebook Messenger, and Instagram accounts, all into one location so you can easily manage everything without having to switch from site to site. You can log in with multiple accounts, and it is easy to use. This app is fast and secure.

            Featured photo credit: Natalie B via pexels.com

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            Last Updated on July 29, 2020

            19 Best Mac Apps for Productivity You Need in 2020

            19 Best Mac Apps for Productivity You Need in 2020

            Whether you use your Mac for work or just for your personal projects, you’ve likely found yourself wondering how to improve your productivity. There are only so many hours in a day, and so much mental stamina you can muster before you run out.

            There are dozens of tricks you can use to improve your own productivity and outlook, but if you’re looking for a more objective, comprehensive fix, the best thing to do is equip your Mac with productivity apps designed to help you do more in less time.

            This Lifehack-exclusive list has some of the best productivity apps to help you feel less tired, improve your energy, and ultimately help you get more done every day:

            1. Todoist

              Available for all iOS devices, Todoist is a note-taking and organization app that can keep you on top of all your projects—both personal and professional.

              Its best features are all free to use, including browser extensions, task creation, and interactive boards you can use to organize all your notes.

              If you want to pay the optional $29 yearly fee, you can get even more advanced features like backups and automatic reminders. Even with the free version, you’ll stay far more organized.

              Download: Todoist

              2. 1Password

                You may not realize it, but you probably spend a ton of time recalling your passwords, especially if and when you forget one to an app you use on a regular basis.

                1Password is an app for Mac that saves and remembers all your passwords for you in one place, so you can access all your favorite sites with a single click.

                You’ll save time and keep all your accounts secure simultaneously. A personal plan is $2.99 per month.

                Download: 1Password

                3. Bear

                  Bear is a unique kind of note-taking app designed to make it easier for Mac users to jot down notes on the go. With it, you can create to-do lists, give yourself reminders, and outline concepts for future brainstorming sessions.

                  It comes with many different inline styles so you can customize your notes to your personal preferences, and remember the context in which you wrote them. The core version is free, with a $14.99 per year version available as well.

                  Download: Bear

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                  4. Hazel

                    Hazel by noodlesoft is an automated organization tool designed for Mac that will help you automatically organize your files based on any custom rules you want to create.

                    For example, you can set it to move untouched items from one folder into another folder labeled “action items” if they haven’t been addressed within a week. It can save you hours of organization over the course of a few weeks. A single license is a flat $32.

                    Download: noodlesoft

                    5. Alfred

                      Alfred is an all-in-one app designed to save you time with Mac shortcuts and convenient custom actions. You can use it in a variety of ways.

                      For example, you can access Alfred’s clipboard memory so you don’t copy and paste the same material over and over, or set up custom workflows to automate some of your most repetitive tasks.

                      It’s a paid app, with multiple price points based on the features you desire.

                      Download: Alfred

                      6. TextExpander

                        TextExpander does exactly what the name suggests; it allows you to type a short snippet of text, and expand that text automatically.

                        For example, you can create a custom expansion that allows you to conjure a full paragraph you type repeatedly by simply typing a unique abbreviation. Once you get used to your custom combinations, you’ll spare your fingers from typing thousands of words.

                        An individual account is $3.33 per month.

                        Download: TextExpander

                        7. Backblaze

                          If you’ve ever experienced a crash, or theft of your Mac, you know how much time a system restore can cost you. You’ll spend hours replacing the files you lost, and lose thousands of files that are irreplaceable.

                          Backblaze is an automated, inexpensive way to back up your entire Mac for just $5 a month.

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                          Download: Backblaze

                          8. Keyboard Maestro

                            Keyboard Maestro is an older app that still has the power to make your life easier. With it, you can automate any number of tasks based on a certain trigger (such as a hotkey combination, or an event like connecting to a wireless network). A single license only costs $36.

                            Download: Keyboard Maestro

                            9. Snagit

                              There are many applications for a good screen-capture app, whether you’re trying to illustrate a tech problem you have or just want to make an interesting meme. Snagit makes it easy, with built-in editing for both still images and video. A single license covers two machines, and costs $49.95.

                              Download: TechSmith/Snagit

                              10. Bartender

                                Bartender is the cleverly-named app that helps you clean up and organize all your menu bar icons. You can also access them quickly with keyboard shortcuts.

                                If you’re like most Mac users, those icons get cluttered quickly and stop you from working efficiently. It’s free to try for 4 weeks, after which you’ll need a $15 license.

                                Download: Bartender

                                11. Otter

                                Otter is the Mac app for the note taker who hates typing. It’s an intelligent voice-recognition system and note-taking app that will help you transcribe your conversations, keep notes during meetings, and even take contextual notes to yourself in your own time.

                                Best of all, it’s free to get started!

                                Download: Otter

                                12. Flux

                                  Do you often find yourself feeling tired throughout the day, or feeling unable to get to sleep after a day of staring at your computer? That could be because of the unnatural blue light that radiates from your Mac.

                                  Flux naturally adapts your display to emit light that matches the time of day, so you can sleep better and feel less tired. It’s also free!

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                                  Download: Flux

                                  13. PDFpen

                                  If you deal with PDFs on a regular basis, you probably find yourself wishing for some kind of tool that can let you mark up those PDFs however you want. Without a dedicated app like PDFpen, this can be difficult.

                                  PDFpen lets you edit PDFs in almost any conceivable way, giving you more power and saving you time. A single license is $74.95.

                                  Download: Smile Software/PDFpen

                                  14. OmniFocus

                                    OmniFocus is all about task management. It has a clean interface that allows you to tag your tasks, schedule events, and even automate certain features.

                                    It’s one of the most comprehensive solutions on the market, so there’s a bit of a learning curve to get the most out of it.

                                    A standard license is $39.99, while the pro version is $79.99.

                                    Download: OmniFocus

                                    15. Franz

                                      It’s tiring to switch between dozens of different chat programs like Facebook Messenger, Slack, and WhatsApp, whenever you want to have a conversation with a different contact.

                                      Franz’s solution is simple; offer access to all these apps in one convenient package. And best of all, it’s completely open source.

                                      Download: Franz

                                      16. MindNode

                                        If you’re the brainstorming type, you need an app like MindNode to help you efficiently organize your thoughts. There are dozens of tools you can use to connect ideas in a mind map, or simply jot down notes for future reference.

                                        The core app is free, with in-app purchases available.

                                        Download: MindNode

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                                        17. Focus

                                          The internet is a wonderful thing, but it can be awfully distracting. And if you’re like the majority of us, you’ve interrupted work on a project because of some attention-grabbing site or bad online habit. That’s where Focus comes in.

                                          This app allows you to block the worst offenders with custom time limits and other constraints, so you can focus on the task at hand. A single license is $19.99.

                                          Download: Focus

                                          18. CleanMyMac

                                            Chances are, your Mac isn’t working as fast as it could, thanks to gigabytes of clutter and unnecessary files on your system. CleanMyMac helps you scan your Mac, monitor its health, and ultimately clean it up—so you can handle all your tasks that extra bit faster. A single license is $39.95.

                                            Download: CleanMyMac

                                            19. Grammarly

                                              A spelling error or grammatical mistake can cost you big time. It could be the source of a worse grade on a big paper, or compromise your credibility in the workplace. Thankfully, Grammarly can help you.

                                              This Mac-integrated writing assistant monitors all your writing and makes live corrections, so you’re alerted to your potential mistakes before they become permanent.

                                              A free version exists, but the premium version will cost you between $11 and $30 a month, depending on how you pay.

                                              Download: Grammarly

                                              The Bottom Line

                                              These productivity apps should help you squeeze more productive hours out of every day, but they aren’t the only tools you’ll have to help you find success.

                                              Make the time to learn about and experiment with all the life hacks that can make you more productive. By improving your devices as well as your outlook and focus, you’ll be able to get far more done in a day, and feel better doing it.

                                              More to Boost Productivity

                                              Featured photo credit: Patrick Ward via unsplash.com

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