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Top 5 Apps for PR Pros and Startups

Top 5 Apps for PR Pros and Startups

Whether you are a professional in public relations or you have a one-man business, you will need to know how to use PR to your advantage. After all, you need to know how to get yourself and your business out there in a positive light in order to succeed. Even if you don’t have an educational background in public relations, it doesn’t mean that you can’t learn as you go, and there are plenty of tools you can use that will help. Check out these five apps that are ideal for both PR pros and startups.

1. Upitch

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upitch

    This app is the first of its kind — a mobile app for journalists and PR specialists. But, it is also a lot more than that. It is for anyone who has a story they want to pitch. You can create a 400-word story or pitch and include as many as five images to really promote your pitch. You will have social networking links and a URL, and be able to choose industry filters. If you are a journalist, all you have to do is open up the app, choose a beat filter, and then swipe through the various micro pitches, all anonymously. As soon as you swipe right, both parties can DM. This app is about to roll out its first update, which will include push notifications so that journalists are notified when they receive an in-app message.

    2. Videolicious

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      One of the best and most popular ways to get the word out about a business is to create videos that let the world see what that business is really all about. But, making great videos isn’t always as easy as it sounds. That is, it wasn’t, until Videolicious came along. You can make awesome videos quickly and easily. Your logo and watermarks are automatically added, and you have total control, with a web dashboard that lets you collect videos and approve them to be published. There are some great instructional videos called “video recipes” that give you all the tips you need to create great videos.

      3. Perfect 360 HD

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      hd

        If you use photos in any of your promotions, you need this app. It will allow you to make all kinds of different touchups, and there are even digital makeup tools that let you eliminate fine lines and blemishes, fix eyebrows, and enhance lips. This app even lets you apply digital eyelashes that look like the real deal and make eyes pop. You can apply various effects, add stickers, paint and draw, and a whole lot more. This is going to take your photos from good to great, which is what you need for your PR.

        4. AppPromo

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          If you don’t know how to create product promotions and get them out for the rest of the world to see, this app can help. It will let you easily create promotions and then post them to platforms all over the world. Services include marketing, monetization help, app store optimization, and help with your overall strategy. Basically, the app will work with you to maximize all revenue opportunities and help you to succeed with your business. You will find marketing tips, a blog, white papers, and much more information that you need to get the word out to the world about your business.

          5. Friendly Social

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            If you use a lot of different social networking sites, it can sometimes become overwhelming managing them all. This is where iTunes Friendly Social comes in. You will be able to put all of your social media accounts, including Facebook, Twitter, Facebook Messenger, and Instagram accounts, all into one location so you can easily manage everything without having to switch from site to site. You can log in with multiple accounts, and it is easy to use. This app is fast and secure.

            Featured photo credit: Natalie B via pexels.com

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            Jane Hurst

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            Last Updated on February 15, 2019

            7 Tools to Help Keep Track of Goals and Habits Effectively

            7 Tools to Help Keep Track of Goals and Habits Effectively

            Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

            Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

            Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

            So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

            Joe’s Goals

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              Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

              Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

              Daytum

                Daytum

                is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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                Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

                Excel or Numbers

                  If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

                  What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

                  Evernote

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                    I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

                    Evernote is free with a premium version available.

                    Access or Bento

                      If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

                      Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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                      You can check out Access and the Office Suite here and Bento here.

                      Analog Bonus: Pen and Paper

                      All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

                      Conclusion

                      I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

                      What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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