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Top 5 Apps for PR Pros and Startups

Top 5 Apps for PR Pros and Startups

Whether you are a professional in public relations or you have a one-man business, you will need to know how to use PR to your advantage. After all, you need to know how to get yourself and your business out there in a positive light in order to succeed. Even if you don’t have an educational background in public relations, it doesn’t mean that you can’t learn as you go, and there are plenty of tools you can use that will help. Check out these five apps that are ideal for both PR pros and startups.

1. Upitch

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upitch

    This app is the first of its kind — a mobile app for journalists and PR specialists. But, it is also a lot more than that. It is for anyone who has a story they want to pitch. You can create a 400-word story or pitch and include as many as five images to really promote your pitch. You will have social networking links and a URL, and be able to choose industry filters. If you are a journalist, all you have to do is open up the app, choose a beat filter, and then swipe through the various micro pitches, all anonymously. As soon as you swipe right, both parties can DM. This app is about to roll out its first update, which will include push notifications so that journalists are notified when they receive an in-app message.

    2. Videolicious

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      One of the best and most popular ways to get the word out about a business is to create videos that let the world see what that business is really all about. But, making great videos isn’t always as easy as it sounds. That is, it wasn’t, until Videolicious came along. You can make awesome videos quickly and easily. Your logo and watermarks are automatically added, and you have total control, with a web dashboard that lets you collect videos and approve them to be published. There are some great instructional videos called “video recipes” that give you all the tips you need to create great videos.

      3. Perfect 360 HD

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      hd

        If you use photos in any of your promotions, you need this app. It will allow you to make all kinds of different touchups, and there are even digital makeup tools that let you eliminate fine lines and blemishes, fix eyebrows, and enhance lips. This app even lets you apply digital eyelashes that look like the real deal and make eyes pop. You can apply various effects, add stickers, paint and draw, and a whole lot more. This is going to take your photos from good to great, which is what you need for your PR.

        4. AppPromo

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          If you don’t know how to create product promotions and get them out for the rest of the world to see, this app can help. It will let you easily create promotions and then post them to platforms all over the world. Services include marketing, monetization help, app store optimization, and help with your overall strategy. Basically, the app will work with you to maximize all revenue opportunities and help you to succeed with your business. You will find marketing tips, a blog, white papers, and much more information that you need to get the word out to the world about your business.

          5. Friendly Social

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            If you use a lot of different social networking sites, it can sometimes become overwhelming managing them all. This is where iTunes Friendly Social comes in. You will be able to put all of your social media accounts, including Facebook, Twitter, Facebook Messenger, and Instagram accounts, all into one location so you can easily manage everything without having to switch from site to site. You can log in with multiple accounts, and it is easy to use. This app is fast and secure.

            Featured photo credit: Natalie B via pexels.com

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            Last Updated on October 16, 2019

            11 Meeting Scheduler Apps to Boost Your Productivity

            11 Meeting Scheduler Apps to Boost Your Productivity

            Automations are key to improving efficiency. Set the system up right from the beginning and you’ll reduce the amount of no-shows and cancellations.

            Whatever your business is, with automations, meeting scheduler apps do more than just streamline appointment setting. They prime your workflow for maximum results.

            Meeting scheduler apps are awesome if you use them right. Use them wrong and you can look like an arrogant elitist.

            In this article, I will share with you 11 great meeting scheduler apps you can start using today to boost your productivity.

            1. ScheduleOnce

              ScheduleOnce is an industry leader and robust solution. Whether you work alone or have a large team, ScheduleOnce can support you.

              ScheduleOnce allows you to create multiple users and multiple calendars. I use one calendar for booking podcast guests with automations set up to prep my guests for our interview. I use another calendar for strategy sessions and coaching calls.

              ScheduleOnce also has embeddable widgets so you can keep the scheduler inside your own website.

              Starting at $7 a month and a 14 day free trial, ScheduleOnce can fit a variety of needs in business.

              Available on Web

              2. Calendly

                Calendly stands out for its clean, easy to use interface. If you like clean design, Calendly might be your choice. It too has robust automations and integrations for individuals and teams alike.

                You can try Calendly free for 14 days. Their basic plan is free while their most robust plan is only $12 a month.

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                Available on Web | Google Chrome Extension

                3. Assistant.to

                  For those who use gmail, Assistant.to is a super simple solution.

                  From inside an email, you click on the Assistant.to icon and pick times your free. Assistant.to embeds the times directly into the email so the recipient can quickly pick a time that works for them.

                  While it doesn’t have all the bells and whistles of apps like Calendly or ScheduleOnce, Assistant.to is completely free.

                  Available on Web

                  4. Acuityscheduling

                    Acuity is a robust meeting scheduler very similar to ScheduleOnce. It integrates with CRMs, Email Marketing platforms, Analytics tools and accounting software.

                    It comes with a 14 day free trial. They have a free solo account but if you want the benefit of the integrations, you’ll start as low as $15 a month and can cost up to $50 a month.

                    Available on Web | iOS | Android

                    5. Pick

                      Built for simplicity, Pick is direct and easy to use. You can create your own url extension like pick.co/yournamehere and it integrates with Google calendar and Office 365.

                      At $3 a month, this is a great tool for quick scheduling.

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                      Available on Web

                      6. X.ai

                        For those who are early adopters of AI, this may be the solution for you. X.ai created two AI assistants they call Amy and Andrew Ingram. After setting up your account you simply CC them on your emails with the person you’re wanting to schedule and the AI assistants will email your guests from there until your appointment is set.

                        This type of scheduler feels more personal because of the dialogue. There are stories on their site of people thinking Amy and Andrew are real people. X.ai integrates with Google, Office 365 and Outlook.

                        Starting at $29 a month for an Individual account and $39 a month per user for a Team account, Amy and Andrew are ready to schedule meetings for you. Want to try it out first? They do have a free trial.

                        Available on Web

                        7. YouCanBook.me

                          is another competitive solution for scheduling meetings online. You can manage the calendars of your entire team, configure booking forms, and integrate with your calendar.

                          They have a free account branded with their company name or you can have some control over your branding and appearance at $10 a month for all their features. Either way, this company is worth a look.

                          Available on Web

                          8. Doodle

                            Doodle is unique in the space of meeting schedulers because it helps groups of people find a time to meet that works for everyone.

                            It integrates with your calendar and allows you to send a poll to all invited. Once people vote on the poll you can see which time works best for everyone.

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                            You can also run polls for food preferences if you’re scheduling a lunch meeting or a section of town if people are coming from all over.

                            While there is a free account, you’ll unlock it’s potential starting at $39 per year.

                            Available on Web | iOS | Android

                            9. WhenAvailable

                              WhenAvailable is another scheduler that works for groups of people. You can use it to schedule a pickup game of basketball, decide on your next book club or book your family reunion.

                              Their free account allows up to 20 guests, unlimited events and one contact group. For $15 a year you unlock all the goodies including reminders and chat messages.

                              Available on Web

                              10. Rally

                                Like Doodle and WhenAvailable, Rallly is helpful for scheduling meetings and events with multiple people involved. You create a poll and everyone votes. It’s quick and easy.

                                Unlike Doodle, it doesn’t have as many features, but it’s entirely free.

                                Available on Web

                                11. NeedtoMeet

                                  Finishing strong, NeedtoMeet is our last app that allows you to schedule meetings or events for multiple people. It has mobile apps, custom urls, easy polling, notifications and commenting.

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                                  NeedtoMeet also allows 1:1 Meetings for things like performance reviews for your whole team. You send out the your calendar slots to your team and they can only pick 1 slot, minimizing the amount of emails and scheduling you have to coordinate.

                                  While they have a free account, you can unlock all features for only $19 a year.

                                  Available on Web

                                  Bonus: Don’t Make These Common Mistakes When Using Meeting Schedulers

                                  In the excitement of streamlining your scheduling process, it can be easy to forget the feelings of those you’re inviting to meet. I know. I’ve done this.

                                  To say “Hey, schedule time on my calendar” feels colder than “Hey, here’s my calendar. To avoid all the back and forth, pick a time that works best for you.”

                                  Always make sure to frame your invite with your scheduler app with the benefit to them and why we’re doing it this way rather than the old fashioned, personal way.

                                  A little finesse goes a long way. Without it, you risk seeming transactional and cold.

                                  Some meeting scheduler widgets you can embed in your site can take a couple seconds to load. If you go this route, make sure there’s text just above the widget that lets your guest know the calendar will appear below and to wait for it to load.

                                  If you use an online meeting tool like Zoom, it’s also important to explicitly let them know the meeting will take place on Zoom and include the Zoom link in the email reminder. Many make the mistake of not clarifying where the meeting will actually take place which can create last minute chaos at the time of the meeting.

                                  Should you require special settings, like ethernet, external mics or lighting, let your guests know that on your thank you page and reminder emails so they are prepared for the meeting and you end up with the best meeting possible.

                                  With clear communication in your automation, your meeting scheduler tools can almost perform like a virtual assistant for a fraction of the cost, or free, depending on the app you choose.

                                  The Bottom Line

                                  Meeting scheduler apps are diverse in features and unique in design. Before committing to one and realizing it’s not a fit, I recommend exploring which 3 might best fit you and then doing a trial with each of them at the same time so that you can see how they feel as you use them side by side.

                                  Scheduling meetings the old fashioned way can be tedious. Conversely, finding a scheduling app that works seamlessly in the background is heavenly.

                                  Like cell phones, meeting scheduler apps are moving from a nice-to-have luxury to must-have necessity in the lives of productive people. As you explore your options, stay true to your brand and the tools that have worked well for you to this point and simply find a meeting scheduler app that plays well with what you have created.

                                  Featured photo credit: rawpixel via unsplash.com

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