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7 Key Reasons Why You’re Going To Click This Article

7 Key Reasons Why You’re Going To Click This Article

If you haven’t heard the word “clickbait” before, you’re probably not on the internet very often. Hi, welcome.

Clickbait titles are those titles you just can’t resist clicking on. They beckon you to them with their promise of wisdom and insight–or, at least, their promise of adorable/weird animals. Not to disappoint you, check out this little guy:

small tiny cat person cat
    I’m talking about the leopard cat baby, not Conan O’Brien.

    That’s because clickbait titles tend to follow a predictable formula which, one you are aware of, becomes easier to see through. Venngage did a study looking at the top performing articles from 24 high-traffic sites known for their particularly clickbait-y titles (including BuzzFeed, Collegehumor, Mental Floss and Cracked). They looked at both the number of shares each article got and the title rating (using CoSchedule’s headline analyzer).

    What they found was that, ultimately, there was no correlation between the number of shares an article received and the headline score they received. Some posts had thousands of shares but a relatively low score, while the scores and shares of other posts were almost the same. What did become apparent, however, what a different pattern: all of these articles combinations of 7 common elements.

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    The 7 elements found in these successful clickbait titles were:

    1. A list.
    2. “You” or “I.”
    3. An animal.
    4. A trending topic.
    5. A pop culture or food reference.
    6. A new or unknown concept.
    7. An element of excitement or shock.

    7 clickbait elements chart

      Let’s looks at each one a little more closely.

      1. Titles with a list.

      A lot of people like easy to follow, step-by-step guides, and a list article (or “listicle”) promises that. Dividing up your article in a number of different points or steps makes it easier for readers to skim through the article and pull the key information in only 30 seconds to a minute, which, let’s face it, is what most people do.

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      2.  Title with “You” or “I” (or a personal story).

      You’re more likely to respond to someone if they address you directly than if they just shout out to everyone in general, right? If you speak from specific personal experience, it’s easier for people to relate to what you’re saying than if you speak in broad, general strokes.

      3. Titles mentioning an animal.

      Animals are a hit. Who doesn’t like animals? (If you don’t like animals, don’t talk to me.) That’s why although the percentage is small compared to the other elements of clickbait titles, titles mentioning animals still factors in.

      4. Titles that mention a trending topic.

      This one is a give-in: if you reference a trending topic, you enter your article into a conversation that people are already having. When they search a trending keyword, your article will be thrown into the mix of possible search results.

      5. Titles that make a pop culture of food reference.

      Just like animals, people like food. And entertainment. And eating for entertainment. Food figures prominently in entertainment now and people will spend hours watching food shows and looking at pics of food. Titles that promise people food and entertainment will entice them to click.

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      6. Titles that introduce a new or unknown concept.

      Suggesting at an element of mystery that will be revealed within the article is enough to get people to click for more.

      7. Titles that have an element of surprise or shock.

      Shock and surprise will always get attention. Making readers do a double-take is often enough to entice a click, if only for them to clarify what the heck you’re talking about.

      Mix ‘em up!

      Now here’s the key part. How many of these elements should you aim to use if you want people to take the bait?

      If you try to stuff all seven elements into one headline, you’re going to have a disaster on your hands, my friend. Venngage’s study looked at how many of the seven elements could be found in each of the titles they analyzed. They found that the optimal number was three of the seven elements.

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      clickbait title elements 2

        The thing to keep in mind is that while clickbait titles entice readers, writers should take responsibility for delivering what the title offers. Basically, don’t make false promises. You can pull the most sensational aspect from your article but it better appear relevantly in the article, otherwise people will get tired of your writing pretty quickly.

        Featured photo credit: Venngage via infograph.venngage.com

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        Last Updated on October 13, 2020

        How to Get Promoted When You Feel Stuck in Your Current Position

        How to Get Promoted When You Feel Stuck in Your Current Position

        Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

        Feeling stuck could be caused by a variety of things:

        • Taking a job for the money
        • Staying with an employer that no longer aligns with your values
        • Realizing that you landed yourself in the wrong career
        • Not feeling valued or feeling underutilized
        • Taking a position without a full understanding of the role

        There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

        One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

        Let’s dive right in to how to get promoted when you feel stuck in your current position.

        1. Be a Mentor

        When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

        “Be careful not to get too good at this, or you’ll never get to do anything else.”

        This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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        This can get you stuck.

        Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

        “Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

        With this in mind, how do you prove to your employer that you can add value by being promoted?

        From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

        Consider leveraging your strengths and skills.

        Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

        Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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        1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
        2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
        3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

        Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

        2. Work on Your Mindset

        Another reason you may feel stuck in a position is explained through this quote:

        “If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

        In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

        Don’t express frustration. Express a desire for more.

        Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

        3. Improve Your Soft Skills

        When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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        Use soft skills when learning how to get promoted.

          According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

          You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

          Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

          Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

          Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

          The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

          4. Develop Your Strategy

          Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

          Sit down and make an old-fashioned pro and con list.

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          Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

          Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

          The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

          Here are some questions to ask yourself:

          • Why do you do what you do?
          • What thrills you about your current job role or career?
          • What does a great day look like?
          • What does success look and feel like beyond the paycheck?
          • How do you want to feel about your impact on the world when you retire?

          Define success to get promoted

            These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

            Final Thoughts

            After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

            Because sometimes the real promotion is finding your life’s purpose.

            More Tips on How to Get Promoted

            Featured photo credit: Razvan Chisu via unsplash.com

            Reference

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