Advertising

7 Key Reasons Why You’re Going To Click This Article

Advertising
7 Key Reasons Why You’re Going To Click This Article

If you haven’t heard the word “clickbait” before, you’re probably not on the internet very often. Hi, welcome.

Clickbait titles are those titles you just can’t resist clicking on. They beckon you to them with their promise of wisdom and insight–or, at least, their promise of adorable/weird animals. Not to disappoint you, check out this little guy:

small tiny cat person cat
    I’m talking about the leopard cat baby, not Conan O’Brien.

    That’s because clickbait titles tend to follow a predictable formula which, one you are aware of, becomes easier to see through. Venngage did a study looking at the top performing articles from 24 high-traffic sites known for their particularly clickbait-y titles (including BuzzFeed, Collegehumor, Mental Floss and Cracked). They looked at both the number of shares each article got and the title rating (using CoSchedule’s headline analyzer).

    What they found was that, ultimately, there was no correlation between the number of shares an article received and the headline score they received. Some posts had thousands of shares but a relatively low score, while the scores and shares of other posts were almost the same. What did become apparent, however, what a different pattern: all of these articles combinations of 7 common elements.

    Advertising

    The 7 elements found in these successful clickbait titles were:

    1. A list.
    2. “You” or “I.”
    3. An animal.
    4. A trending topic.
    5. A pop culture or food reference.
    6. A new or unknown concept.
    7. An element of excitement or shock.

    7 clickbait elements chart

      Let’s looks at each one a little more closely.

      1. Titles with a list.

      A lot of people like easy to follow, step-by-step guides, and a list article (or “listicle”) promises that. Dividing up your article in a number of different points or steps makes it easier for readers to skim through the article and pull the key information in only 30 seconds to a minute, which, let’s face it, is what most people do.

      Advertising

      2.  Title with “You” or “I” (or a personal story).

      You’re more likely to respond to someone if they address you directly than if they just shout out to everyone in general, right? If you speak from specific personal experience, it’s easier for people to relate to what you’re saying than if you speak in broad, general strokes.

      3. Titles mentioning an animal.

      Animals are a hit. Who doesn’t like animals? (If you don’t like animals, don’t talk to me.) That’s why although the percentage is small compared to the other elements of clickbait titles, titles mentioning animals still factors in.

      4. Titles that mention a trending topic.

      This one is a give-in: if you reference a trending topic, you enter your article into a conversation that people are already having. When they search a trending keyword, your article will be thrown into the mix of possible search results.

      5. Titles that make a pop culture of food reference.

      Just like animals, people like food. And entertainment. And eating for entertainment. Food figures prominently in entertainment now and people will spend hours watching food shows and looking at pics of food. Titles that promise people food and entertainment will entice them to click.

      Advertising

      6. Titles that introduce a new or unknown concept.

      Suggesting at an element of mystery that will be revealed within the article is enough to get people to click for more.

      7. Titles that have an element of surprise or shock.

      Shock and surprise will always get attention. Making readers do a double-take is often enough to entice a click, if only for them to clarify what the heck you’re talking about.

      Mix ‘em up!

      Now here’s the key part. How many of these elements should you aim to use if you want people to take the bait?

      If you try to stuff all seven elements into one headline, you’re going to have a disaster on your hands, my friend. Venngage’s study looked at how many of the seven elements could be found in each of the titles they analyzed. They found that the optimal number was three of the seven elements.

      Advertising

      clickbait title elements 2

        The thing to keep in mind is that while clickbait titles entice readers, writers should take responsibility for delivering what the title offers. Basically, don’t make false promises. You can pull the most sensational aspect from your article but it better appear relevantly in the article, otherwise people will get tired of your writing pretty quickly.

        Featured photo credit: Venngage via infograph.venngage.com

        More by this author

        Sara McGuire

        Content Editor

        7 Fundamental Design Principles You Can Learn From Star Wars [Infographic] graphic design 10 Graphic Design Software Alternatives to Photoshop 8 Tips to Make Engaging Presentation Slides How to Turn a Process Into an Infographic Poster [Infographic] How to Choose the Best Colors For Your Data Charts

        Trending in Marketing

        1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

        Read Next

        Advertising
        Advertising

        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

        Advertising
        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

        Advertising

        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

        Advertising

        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

        Advertising

        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

        Advertising

        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

        Read Next