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7 Key Reasons Why You’re Going To Click This Article

7 Key Reasons Why You’re Going To Click This Article

If you haven’t heard the word “clickbait” before, you’re probably not on the internet very often. Hi, welcome.

Clickbait titles are those titles you just can’t resist clicking on. They beckon you to them with their promise of wisdom and insight–or, at least, their promise of adorable/weird animals. Not to disappoint you, check out this little guy:

small tiny cat person cat
    I’m talking about the leopard cat baby, not Conan O’Brien.

    That’s because clickbait titles tend to follow a predictable formula which, one you are aware of, becomes easier to see through. Venngage did a study looking at the top performing articles from 24 high-traffic sites known for their particularly clickbait-y titles (including BuzzFeed, Collegehumor, Mental Floss and Cracked). They looked at both the number of shares each article got and the title rating (using CoSchedule’s headline analyzer).

    What they found was that, ultimately, there was no correlation between the number of shares an article received and the headline score they received. Some posts had thousands of shares but a relatively low score, while the scores and shares of other posts were almost the same. What did become apparent, however, what a different pattern: all of these articles combinations of 7 common elements.

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    The 7 elements found in these successful clickbait titles were:

    1. A list.
    2. “You” or “I.”
    3. An animal.
    4. A trending topic.
    5. A pop culture or food reference.
    6. A new or unknown concept.
    7. An element of excitement or shock.

    7 clickbait elements chart

      Let’s looks at each one a little more closely.

      1. Titles with a list.

      A lot of people like easy to follow, step-by-step guides, and a list article (or “listicle”) promises that. Dividing up your article in a number of different points or steps makes it easier for readers to skim through the article and pull the key information in only 30 seconds to a minute, which, let’s face it, is what most people do.

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      2.  Title with “You” or “I” (or a personal story).

      You’re more likely to respond to someone if they address you directly than if they just shout out to everyone in general, right? If you speak from specific personal experience, it’s easier for people to relate to what you’re saying than if you speak in broad, general strokes.

      3. Titles mentioning an animal.

      Animals are a hit. Who doesn’t like animals? (If you don’t like animals, don’t talk to me.) That’s why although the percentage is small compared to the other elements of clickbait titles, titles mentioning animals still factors in.

      4. Titles that mention a trending topic.

      This one is a give-in: if you reference a trending topic, you enter your article into a conversation that people are already having. When they search a trending keyword, your article will be thrown into the mix of possible search results.

      5. Titles that make a pop culture of food reference.

      Just like animals, people like food. And entertainment. And eating for entertainment. Food figures prominently in entertainment now and people will spend hours watching food shows and looking at pics of food. Titles that promise people food and entertainment will entice them to click.

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      6. Titles that introduce a new or unknown concept.

      Suggesting at an element of mystery that will be revealed within the article is enough to get people to click for more.

      7. Titles that have an element of surprise or shock.

      Shock and surprise will always get attention. Making readers do a double-take is often enough to entice a click, if only for them to clarify what the heck you’re talking about.

      Mix ‘em up!

      Now here’s the key part. How many of these elements should you aim to use if you want people to take the bait?

      If you try to stuff all seven elements into one headline, you’re going to have a disaster on your hands, my friend. Venngage’s study looked at how many of the seven elements could be found in each of the titles they analyzed. They found that the optimal number was three of the seven elements.

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      clickbait title elements 2

        The thing to keep in mind is that while clickbait titles entice readers, writers should take responsibility for delivering what the title offers. Basically, don’t make false promises. You can pull the most sensational aspect from your article but it better appear relevantly in the article, otherwise people will get tired of your writing pretty quickly.

        Featured photo credit: Venngage via infograph.venngage.com

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        Sara McGuire

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        Last Updated on September 20, 2018

        How to Be Happy at Work and Find Fulfillment in Your Career

        How to Be Happy at Work and Find Fulfillment in Your Career

        If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

        Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

        But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

        Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

        If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

        1. Discover the root(s) of the problem

        For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

        Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

        If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

        But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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        So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

        Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

        In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

        2. Practice gratitude for an instant uplift

        Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

        Well, it’s true, and it’s scientifically proven.

        Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

        Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

        For an instant pick-me-up, try this:

        Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

        Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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        For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

        Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

        Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

        Bonus:

        If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

        3. Take meaningful time for yourself

        We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

        Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

        If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

        Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

        This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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        No time for me-time? Try this:

        If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

        This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

        Bonus:

        Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

        4. Get productive and feel accomplished

        Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

        When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

        While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

        Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

        No matter which camp you’re in, you may be missing one crucial step: Time management.

        So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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        Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

        This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

        Try this:

        Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

        The most important thing to remember is to stick to your dedicated time.

        Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

        The bottom line

        There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

        The only question is — which tip will you try first?

        Featured photo credit: Ellyot via unsplash.com

        Reference

        [1]Psychology Today: The Healing Power of Gratitude

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