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7 Key Reasons Why You’re Going To Click This Article

7 Key Reasons Why You’re Going To Click This Article

If you haven’t heard the word “clickbait” before, you’re probably not on the internet very often. Hi, welcome.

Clickbait titles are those titles you just can’t resist clicking on. They beckon you to them with their promise of wisdom and insight–or, at least, their promise of adorable/weird animals. Not to disappoint you, check out this little guy:

small tiny cat person cat
    I’m talking about the leopard cat baby, not Conan O’Brien.

    That’s because clickbait titles tend to follow a predictable formula which, one you are aware of, becomes easier to see through. Venngage did a study looking at the top performing articles from 24 high-traffic sites known for their particularly clickbait-y titles (including BuzzFeed, Collegehumor, Mental Floss and Cracked). They looked at both the number of shares each article got and the title rating (using CoSchedule’s headline analyzer).

    What they found was that, ultimately, there was no correlation between the number of shares an article received and the headline score they received. Some posts had thousands of shares but a relatively low score, while the scores and shares of other posts were almost the same. What did become apparent, however, what a different pattern: all of these articles combinations of 7 common elements.

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    The 7 elements found in these successful clickbait titles were:

    1. A list.
    2. “You” or “I.”
    3. An animal.
    4. A trending topic.
    5. A pop culture or food reference.
    6. A new or unknown concept.
    7. An element of excitement or shock.

    7 clickbait elements chart

      Let’s looks at each one a little more closely.

      1. Titles with a list.

      A lot of people like easy to follow, step-by-step guides, and a list article (or “listicle”) promises that. Dividing up your article in a number of different points or steps makes it easier for readers to skim through the article and pull the key information in only 30 seconds to a minute, which, let’s face it, is what most people do.

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      2.  Title with “You” or “I” (or a personal story).

      You’re more likely to respond to someone if they address you directly than if they just shout out to everyone in general, right? If you speak from specific personal experience, it’s easier for people to relate to what you’re saying than if you speak in broad, general strokes.

      3. Titles mentioning an animal.

      Animals are a hit. Who doesn’t like animals? (If you don’t like animals, don’t talk to me.) That’s why although the percentage is small compared to the other elements of clickbait titles, titles mentioning animals still factors in.

      4. Titles that mention a trending topic.

      This one is a give-in: if you reference a trending topic, you enter your article into a conversation that people are already having. When they search a trending keyword, your article will be thrown into the mix of possible search results.

      5. Titles that make a pop culture of food reference.

      Just like animals, people like food. And entertainment. And eating for entertainment. Food figures prominently in entertainment now and people will spend hours watching food shows and looking at pics of food. Titles that promise people food and entertainment will entice them to click.

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      6. Titles that introduce a new or unknown concept.

      Suggesting at an element of mystery that will be revealed within the article is enough to get people to click for more.

      7. Titles that have an element of surprise or shock.

      Shock and surprise will always get attention. Making readers do a double-take is often enough to entice a click, if only for them to clarify what the heck you’re talking about.

      Mix ‘em up!

      Now here’s the key part. How many of these elements should you aim to use if you want people to take the bait?

      If you try to stuff all seven elements into one headline, you’re going to have a disaster on your hands, my friend. Venngage’s study looked at how many of the seven elements could be found in each of the titles they analyzed. They found that the optimal number was three of the seven elements.

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      clickbait title elements 2

        The thing to keep in mind is that while clickbait titles entice readers, writers should take responsibility for delivering what the title offers. Basically, don’t make false promises. You can pull the most sensational aspect from your article but it better appear relevantly in the article, otherwise people will get tired of your writing pretty quickly.

        Featured photo credit: Venngage via infograph.venngage.com

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        Last Updated on March 12, 2019

        20 Inspiring Vision Statement Examples (2019 Updated)

        20 Inspiring Vision Statement Examples (2019 Updated)

        There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

        What Is a Vision Statement?

        A vision statement is like a photograph of your future business, which gives your business shape and direction.

        A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

        If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

        You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

        The Importance of a Vision Statement

        Without a vision statement, your business will lack motivation to keep going.

        If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

        The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

        Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

        How to Craft an Inspiring Vision Statement

        1. Dream big and use clear language

        An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

        • Imagine how you want the business to be like in five to ten years.
        • Infuse the business’ values in the statement.
        • Make sure that the statement is implying a clear focus for the business.
        • Write your vision statement in the present tense.
        • Use clear and concise language.
        • Ensure the statement is easily understood.

        There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

        2. Get inspirations from the successful companies.

        Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

        Short vision statements made up of a few words only:

        1. Disney

        To make people happy.

        2. Oxfam

        A just world without poverty.

        3. Ikea

        To create a better every day life for the many people.

        Quantitative statements are based on numbers, quantities:

        4. Microsoft

        Empower every person and every organization on the planet to achieve more.

          5. Nike

          Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

            Qualitative statements are based on qualities that you want to have:

            6. Ford

            People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

            7. Avon

            To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

            Competitor based statements – this type is becoming less common, but famous examples are:

            8. Honda – in 1970

            We will destroy Yamaha.

            9. Nike – in 1960s

            Crush Adidas.

              10. Philip Morris – in 1950s

              Knock off RJR as the number one tobacco  company in the world.

              Role Model Vision Statements – using another company as an example:

              11. Stanford University – in the past

              To become the Harvard of the West.

              12. Reach for Success – in the past

              To become the next Tony Robbins in self development.

              Internal Transformations vision statements:

              13. Apple

              To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

              14. Giro Sport Design

              To make sure that riding is the best part of a great life.

              15. Tesla

              To accelerate the world’s transition to sustainable energy.

              16. Sony

              To be a company that inspires and fulfills your curiosity.

              17. Facebook

              To give people the power to share and make the world more open and connected.

                Longer and more detailed vision statement:

                18. Walmart

                To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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                19. Coca Cola

                To achieve sustainable growth, we have established a vision with clear goals:

                Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

                People: Being a great place to work where people are inspired to be the best they can be.

                Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

                Partners: Nurturing a winning network of partners and building mutual loyalty.

                Planet: Being a responsible global citizen that makes a difference.

                  20. Heinz

                  Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

                  The Bottom Line

                  Remember, always keep your vision statement up-to-date to direct your company’s actions.

                  Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

                  Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

                  Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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                  To your success!

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