“Money coming in says I’ve made the right marketing decisions.”- Adam Osborne
Marketing is the backbone of many businesses today, and without tools that support your business, your competitors may very well outclass you. While you can spend a hefty budget on finding the best resources for your business, hire manpower to work for you and get along with your business, there are several marketing tools that you can use on your own and get the best bang for your buck.
Marketing tools make things easy and simplify the process of professionally representing your brand. From small bloggers to top brands that rule the global market, everyone is looking to grow and marketing tools help them to increase their effectiveness.
Here are the 10 must-have marketing tools in 2016.Advertising
In order to implement different strategies and measure the impact of any business, one needs to know the frequency of the customers or visitors that they get online. Google Analytics, a simple tool developed by the tech-giant, Google, the tool makes it easy to find details about visitors, measures the impact of social media presence, and calculates conversion rates.
Google Analytics today is so developed that one can find customized reports including demographics, age, sex and user activities on their site. This helps companies to implement different strategies according to their needs and requirements.
Apart from just creating a website and a blog, many online businesses lack the capability to create conversions and generate leads. Landing pages are what makes things easy and boosts sales these days. This is where Unbounce comes in. This easy-to-use marketing tool helps marketers to create landing pages without needing to know the technical knowledge behind coding.
In order to develop conversion rates substantially, Unbounce helps to create, customize and publish beautiful landing pages to improve marketing campaigns without the help of an expert.Advertising
While images are said to speak a thousand words, content is what really boosts rankings on search engines today. RightlyWritten provides premium copywriting services including blog posts, website content, product descriptions, and more to businesses of all sizes. The monthly blog packages available at RightlyWritten allow businesses to put their website blogs on autopilot. These packages are fully customizable and businesses can choose packages per their needs and get content idea generation, pitching, creation and publishing, all taken care of.
With a fully intuitive client dashboard made available, the service also provides businesses with the ability to track their content orders in real time, place new orders and communicate in no time. Last but not the least, the quality of content delivered is second to none and does not cost an arm and a leg.
The internet has so much that people are always talking about new online businesses. Be it on social media or blogs, businesses are being discussed everywhere. This is where Mention comes in handy. This tool helps to keep track of your business as well as your competitors and helps you to get to know what people are saying.
By tracking brand names and key phrases in real time, Mention helps businesses to reach out to their potential customers and never miss out on any conversation about them.Advertising
A crowd-driven, verified review site currently in its beta stage, Crowd Reviews is a marketing tool that helps both businesses and consumers to find legitimate online reviews about technology services and software. A consumer-friendly site with transparent details completely driven by the crowd, this tool provides free access to meaningful reviews and rankings while also taking into account the strength and validity of these reviews and rankings.
IFTTT stands for “if this then that.” Considered to be an amazing tool by many, IFTTT helps marketers to automate their business. From social sharing to different networks, receiving notifications about a sale in real time and more, this fantastic tool helps businesses to set protocols based on specific actions as desired.
Also said to be a useful tool for time management, IFTTT is a perfect automation tool for marketers today.
Infographics and other visually appealing images create a better buzz today. You might not be a graphic design expert and this is where Canva comes into play. Helping to create simple images to engaging presentations, appealing social-media images and great looking infographics, this tool provides templates that are easy to use. On top of that, they also store everything online, meaning that you don’t lose your material.Advertising
While there are several email marketing tools available to use, MailChimp is often considered to be the best in the industry. With its incredibly simple platform, MailChimp offers free as well as paid plans which makes it easy for marketers to create robust email campaigns and find their customers.
Another innovative marketing tool for analyzing site analytics, KissMetrics helps marketers to analyze data more than the vanity metrics. Apart from just analyzing page views, bounce rates and time spent by a visitor, the tool actually digs deep into finding how current or potential customers interact with the website.
KissMetrics analyzes data that has a direct impact on revenue which includes conversion rates, average revenue per user, and churn rates, among other factors.
BuzzSumo is another great marketing tool that helps marketers to analyze online trends and the performance of their content. The service also helps with uncovering details relating to factors such as social media shares and the broader impact of this for your business.
Featured photo credit: Startup via pixabay.com
Last Updated on November 15, 2019
How Do You Change a Habit (According to Psychology)
Habits are hard to kill, and rightly so. They are a part and parcel of your personality traits and mold your character.
However, habits are not always something over-the-top and quirky enough to get noticed. Think of subtle habits like tapping fingers when you are nervous and humming songs while you drive. These are nothing but ingrained habits that you may not realize easily.
Just take a few minutes and think of something specific that you do all the time. You will notice how it has become a habit for you without any explicit realization. Everything you do on a daily basis starting with your morning routine, lunch preferences to exercise routines are all habits.
Habits mostly form from life experiences and certain observed behaviors, not all of them are healthy. Habitual smoking can be dangerous to your health. Similarly, a habit could also make you lose out on enjoying something to its best – like how some people just cannot stop swaying their bodies when delivering a speech.
Thus, there could be a few habits that you would want to change about yourself. But changing habits is not as easy as it seems, why?
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What Makes It Hard To Change A Habit?
To want to change a particular habit means to change something very fundamental about your behavior. Hence, it’s necessary to understand how habits actually form and why they are so difficult to actually get out of.
Habits form in a place what we call the subconscious mind in our brain.
Our brains have two modes of operation. The first one is an automatic pilot kind of system that is fast and works on reflexes often. It is what we call the subconscious part. This is the part that is associated with everything that comes naturally to you.
The second mode is the conscious mode where every action and decision is well thought out and follows a controlled way of thinking.
A fine example to distinguish both would be to consider yourself learning to drive or play an instrument. For the first time you try learning, you think before every movement you make. But once you have got the hang of it, you might drive without applying much thought into it.
Both systems work together in our brains at all times. When a habit is formed, it moves from the conscious part to the subconscious making it difficult to control.
So, the key idea in deconstructing a habit is to go from the subconscious to the conscious.
Another thing you have to understand about habits is that they can be conscious or hidden.
Conscious habits are those that require active input from your side. For instance, if you stop setting your alarm in the morning, you will stop waking up at the same time.
Hidden habits, on the other hand, are habits that we do without realizing. These make up the majority of our habits and we wouldn’t even know them until someone pointed them out. So the first difficulty in breaking these habits is to actually identify them. As they are internalized, they need a lot of attention to detail for self-identification. That’s not all.
Habits can be physical, social, and mental, energy-based and even be particular to productivity. Understanding them is necessary to know why they are difficult to break and what can be done about them.
Habits get engraved into our memories depending on the way we think, feel and act over a particular period of time. The procedural part of memory deals with habit formation and studies have observed that various types of conditioning of behavior could affect your habit formations.
Classical conditioning or pavlovian conditioning is when you start associating a memory with reality. A dog that associates ringing bell to food will start salivating. The same external stimuli such as the sound of church bells can make a person want to pray.
Operant conditioning is when experience and the feelings associated with it form a habit. By encouraging or discouraging an act, individuals could either make it a habit or stop doing it.
Observational learning is another way habits could take form. A child may start walking the same way their parent does.
What Can You Do To Change a Habit?
Sure, habits are hard to control but it is not impossible. With a few tips and hard-driven dedication, you can surely get over your nasty habits.
Here are some ways that make use of psychological findings to help you:
1. Identify Your Habits
As mentioned earlier, habits can be quite subtle and hidden from your view. You have to bring your subconscious habits to an aware state of mind. You could do it by self-observation or by asking your friends or family to point out the habit for your sake.
2. Find out the Impact of Your Habit
Every habit produces an effect – either physical or mental. Find out what exactly it is doing to you. Does it help you relieve stress or does it give you some pain relief?
It could be anything simple. Sometimes biting your nails could be calming your nerves. Understanding the effect of a habit is necessary to control it.
3. Apply Logic
You don’t need to be force-fed with wisdom and advice to know what an unhealthy habit could do to you.
Late-night binge-watching just before an important presentation is not going to help you. Take a moment and apply your own wisdom and logic to control your seemingly nastily habits.
4. Choose an Alternative
As I said, every habit induces some feeling. So, it could be quite difficult to get over it unless you find something else that can replace it. It can be a simple non-harming new habit that you can cultivate to get over a bad habit.
Say you have the habit of banging your head hard when you are angry. That’s going to be bad for you. Instead, the next time you are angry, just take a deep breath and count to 10. Or maybe start imagining yourself on a luxury yacht. Just think of something that will work for you.
5. Remove Triggers
Get rid of items and situations that can trigger your bad habit.
Stay away from smoke breaks if you are trying to quit it. Remove all those candy bars from the fridge if you want to control your sweet cravings.
6. Visualize Change
Our brains can be trained to forget a habit if we start visualizing the change. Serious visualization is retained and helps as a motivator in breaking the habit loop.
For instance, to replace your habit of waking up late, visualize yourself waking up early and enjoying the early morning jog every day. By continuing this, you would naturally feel better to wake up early and do your new hobby.
7. Avoid Negative Talks and Thinking
Just as how our brain is trained to accept a change in habit, continuous negative talk and thinking could hamper your efforts put into breaking a habit.
Believe you can get out of it and assert yourself the same.
Changing habits isn’t easy, so do not expect an overnight change!
Habits took a long time to form. It could take a while to completely break out of it. You will have to accept that sometimes you may falter in your efforts. Don’t let negativity seep in when it seems hard. Keep going at it slowly and steadily.
More About Changing Habits
- 11 Important Things to Remember When Changing Habits
- How to Break a Habit and Hack the Habit Loop
- How to Find Your Keystone Habits to Change Your Life
Featured photo credit: Mel via unsplash.com