“Money coming in says I’ve made the right marketing decisions.”- Adam Osborne
Marketing is the backbone of many businesses today, and without tools that support your business, your competitors may very well outclass you. While you can spend a hefty budget on finding the best resources for your business, hire manpower to work for you and get along with your business, there are several marketing tools that you can use on your own and get the best bang for your buck.
Marketing tools make things easy and simplify the process of professionally representing your brand. From small bloggers to top brands that rule the global market, everyone is looking to grow and marketing tools help them to increase their effectiveness.
Here are the 10 must-have marketing tools in 2016.Advertising
In order to implement different strategies and measure the impact of any business, one needs to know the frequency of the customers or visitors that they get online. Google Analytics, a simple tool developed by the tech-giant, Google, the tool makes it easy to find details about visitors, measures the impact of social media presence, and calculates conversion rates.
Google Analytics today is so developed that one can find customized reports including demographics, age, sex and user activities on their site. This helps companies to implement different strategies according to their needs and requirements.
Apart from just creating a website and a blog, many online businesses lack the capability to create conversions and generate leads. Landing pages are what makes things easy and boosts sales these days. This is where Unbounce comes in. This easy-to-use marketing tool helps marketers to create landing pages without needing to know the technical knowledge behind coding.
In order to develop conversion rates substantially, Unbounce helps to create, customize and publish beautiful landing pages to improve marketing campaigns without the help of an expert.Advertising
While images are said to speak a thousand words, content is what really boosts rankings on search engines today. RightlyWritten provides premium copywriting services including blog posts, website content, product descriptions, and more to businesses of all sizes. The monthly blog packages available at RightlyWritten allow businesses to put their website blogs on autopilot. These packages are fully customizable and businesses can choose packages per their needs and get content idea generation, pitching, creation and publishing, all taken care of.
With a fully intuitive client dashboard made available, the service also provides businesses with the ability to track their content orders in real time, place new orders and communicate in no time. Last but not the least, the quality of content delivered is second to none and does not cost an arm and a leg.
The internet has so much that people are always talking about new online businesses. Be it on social media or blogs, businesses are being discussed everywhere. This is where Mention comes in handy. This tool helps to keep track of your business as well as your competitors and helps you to get to know what people are saying.
By tracking brand names and key phrases in real time, Mention helps businesses to reach out to their potential customers and never miss out on any conversation about them.Advertising
A crowd-driven, verified review site currently in its beta stage, Crowd Reviews is a marketing tool that helps both businesses and consumers to find legitimate online reviews about technology services and software. A consumer-friendly site with transparent details completely driven by the crowd, this tool provides free access to meaningful reviews and rankings while also taking into account the strength and validity of these reviews and rankings.
IFTTT stands for “if this then that.” Considered to be an amazing tool by many, IFTTT helps marketers to automate their business. From social sharing to different networks, receiving notifications about a sale in real time and more, this fantastic tool helps businesses to set protocols based on specific actions as desired.
Also said to be a useful tool for time management, IFTTT is a perfect automation tool for marketers today.
Infographics and other visually appealing images create a better buzz today. You might not be a graphic design expert and this is where Canva comes into play. Helping to create simple images to engaging presentations, appealing social-media images and great looking infographics, this tool provides templates that are easy to use. On top of that, they also store everything online, meaning that you don’t lose your material.Advertising
While there are several email marketing tools available to use, MailChimp is often considered to be the best in the industry. With its incredibly simple platform, MailChimp offers free as well as paid plans which makes it easy for marketers to create robust email campaigns and find their customers.
Another innovative marketing tool for analyzing site analytics, KissMetrics helps marketers to analyze data more than the vanity metrics. Apart from just analyzing page views, bounce rates and time spent by a visitor, the tool actually digs deep into finding how current or potential customers interact with the website.
KissMetrics analyzes data that has a direct impact on revenue which includes conversion rates, average revenue per user, and churn rates, among other factors.
BuzzSumo is another great marketing tool that helps marketers to analyze online trends and the performance of their content. The service also helps with uncovering details relating to factors such as social media shares and the broader impact of this for your business.
Featured photo credit: Startup via pixabay.com
Last Updated on March 31, 2020
How To Break the Procrastination Cycle
How often do you find yourself procrastinating? Do you wish you could procrastinate less? We all know how debilitating procrastination can make us feel, and it seems to be a challenge we all share. Procrastination is one of the biggest hindrances to moving forward and doing the things that we want to in life.
There are many reasons why you might be procrastinating, and sometimes, it is really difficult to pinpoint why. You might be procrastinating because of something related to the past, present, or future (they are all intertwined), or it could be as simple as biological factors. Whatever the reason, most of us follow a cycle when we procrastinate, from the moment we decide to do something to actually getting it done, or in this case, not getting it done.
The Vicious Procrastination Cycle
For some reason, it helps to understand that we all go through the same thing, even though we often feel like the only person in the world who struggles with this. Do you resonate with the cycle below?
1. Feeling Eager and Energized
This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it!
2. Apprehension Starts to Come Up
The beginning stages of optimism are starting to fade. There is still time, but you haven’t done anything yet, and you start to feel uneasy. You realize that you actually have to do something to get it done, and that good intentions are not enough.
3. Still No Action
More time has passed. You still haven’t taken any action and probably have a lot of excuses why. You start to panic a little and wish you had started sooner. Your panic starts to turn into frustration and perhaps even irritability.
4. Flicker of Hope Left
You can still make it; there is a little time left and you ponder how you are going to get it done. The rush you get from leaving your task until the last minute gives you a flicker of hope. There is still time; you can do this!
5. Fading Quickly
Your hope starts to quickly fade as you try desperately to understand why you just can’t do this. You may feel desperate and have thoughts like, “What is wrong with me?” and “Why do I ALWAYS do this?” You feel discouraged, or perhaps angry and resentful at yourself.
6. Vow to Yourself
Once the feeling of anger or disappointment disappears, you most likely swear to yourself that this will never happen again; that this was the last time and next time will be different.
Does this sound like you? Is the next time different? I understand the devastating effect that procrastination has on many lives, and for some, it is a really serious problem. You also have, on the other hand, those who procrastinate but it doesn’t affect them in any way. You know whether it is affecting you or not and whether it undermines your results.
How to Break the Procrastination Cycle
Unless you break the cycle, you will keep reinforcing it!
To break the cycle, you need to change the sequence of events. Here is my suggestion on how you can effectively break the vicious cycle you are in!
1. Feeling Eager and Energized
This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it! The first stage is always the same.
Thinking alone will not help; you need to plan your actions. I always put my deadlines one or two days in advance because you know Murphy’s Law! Take into consideration everything that you need to do, how long it will take you, and what you will need to get it done, then plan the individual steps.
Just because you planned doesn’t mean that this time is guaranteed to be different. You will most likely still feel the resistance so expect this. This stage is key to identifying why you are procrastinating, so when you feel the resistance, try to identify it immediately.
What is causing you to hesitate in this moment? What do you feel? Write them down if it helps.
4. Confront Those Feelings
Once you have identified what could possibly be holding you back, for example, fear of failure, lack of motivation, etc. You need to work on lessening the resistance.
Ask yourself, “What do I need to do to move forward? What would make it easier?” If you find that you fear something, overcoming that fear is not something that will happen overnight — keep this in mind.
5. Put Results Before Comfort
You need to keep moving forward and put results before comfort. Take action, even if it is only for 10 minutes. The key is to break the cycle and not reinforce it. You have more control that you think.
Repeat steps 3-5 until you achieve what you first set out to do.
Change doesn’t happen overnight, and if you have some deeper underlying reasons why you procrastinate, it may take longer to finally break the cycle.
If procrastination is holding you back in life, it is better to deal with it now than to deal with the negative consequences later on. It is not a question of comfort anymore; it is a question of results. What is more important to you?
Learn more about how to stop procrastinating here: What Is Procrastination and How to Stop It (The Complete Guide)
Featured photo credit: Luke Chesser via unsplash.com