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10 Must-Have Marketing Tools in 2016

10 Must-Have Marketing Tools in 2016

“Money coming in says I’ve made the right marketing decisions.”- Adam Osborne

Marketing is the backbone of many businesses today, and without tools that support your business, your competitors may very well outclass you. While you can spend a hefty budget on finding the best resources for your business, hire manpower to work for you and get along with your business, there are several marketing tools that you can use on your own and get the best bang for your buck.

Marketing tools make things easy and simplify the process of professionally representing your brand. From small bloggers to top brands that rule the global market, everyone is looking to grow and marketing tools help them to increase their effectiveness.

Here are the 10 must-have marketing tools in 2016.

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1. Google Analytics

In order to implement different strategies and measure the impact of any business, one needs to know the frequency of the customers or visitors that they get online. Google Analytics, a simple tool developed by the tech-giant, Google, the tool makes it easy to find details about visitors, measures the impact of social media presence, and calculates conversion rates.

Google Analytics today is so developed that one can find customized reports including demographics, age, sex and user activities on their site. This helps companies to implement different strategies according to their needs and requirements.

2. Unbounce

Apart from just creating a website and a blog, many online businesses lack the capability to create conversions and generate leads. Landing pages are what makes things easy and boosts sales these days. This is where Unbounce comes in. This easy-to-use marketing tool helps marketers to create landing pages without needing to know the technical knowledge behind coding.

In order to develop conversion rates substantially, Unbounce helps to create, customize and publish beautiful landing pages to improve marketing campaigns without the help of an expert.

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3. RightlyWritten

While images are said to speak a thousand words, content is what really boosts rankings on search engines today. RightlyWritten provides premium copywriting services including blog posts, website content, product descriptions, and more to businesses of all sizes. The monthly blog packages available at RightlyWritten allow businesses to put their website blogs on autopilot. These packages are fully customizable and businesses can choose packages per their needs and get content idea generation, pitching, creation and publishing, all taken care of.

With a fully intuitive client dashboard made available, the service also provides businesses with the ability to track their content orders in real time, place new orders and communicate in no time. Last but not the least, the quality of content delivered is second to none and does not cost an arm and a leg.

4. Mention

The internet has so much that people are always talking about new online businesses. Be it on social media or blogs, businesses are being discussed everywhere. This is where Mention comes in handy. This tool helps to keep track of your business as well as your competitors and helps you to get to know what people are saying.

By tracking brand names and key phrases in real time, Mention helps businesses to reach out to their potential customers and never miss out on any conversation about them.

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5. Crowd Reviews

A crowd-driven, verified review site currently in its beta stage, Crowd Reviews is a marketing tool that helps both businesses and consumers to find legitimate online reviews about technology services and software. A consumer-friendly site with transparent details completely driven by the crowd, this tool provides free access to meaningful reviews and rankings while also taking into account the strength and validity of these reviews and rankings.

6. IFTTT

IFTTT stands for “if this then that.” Considered to be an amazing tool by many, IFTTT helps marketers to automate their business. From social sharing to different networks, receiving notifications about a sale in real time and more, this fantastic tool helps businesses to set protocols based on specific actions as desired.

Also said to be a useful tool for time management, IFTTT is a perfect automation tool for marketers today.

7. Canva

Infographics and other visually appealing images create a better buzz today. You might not be a graphic design expert and this is where Canva comes into play. Helping to create simple images to engaging presentations, appealing social-media images and great looking infographics, this tool provides templates that are easy to use. On top of that, they also store everything online, meaning that you don’t lose your material.

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8. Mailchimp

While there are several email marketing tools available to use, MailChimp is often considered to be the best in the industry. With its incredibly simple platform, MailChimp offers free as well as paid plans which makes it easy for marketers to create robust email campaigns and find their customers.

9. KissMetrics

Another innovative marketing tool for analyzing site analytics, KissMetrics helps marketers to analyze data more than the vanity metrics. Apart from just analyzing page views, bounce rates and time spent by a visitor, the tool actually digs deep into finding how current or potential customers interact with the website.

KissMetrics analyzes data that has a direct impact on revenue which includes conversion rates, average revenue per user, and churn rates, among other factors.

10. BuzzSumo

BuzzSumo is another great marketing tool that helps marketers to analyze online trends and the performance of their content. The service also helps with uncovering details relating to factors such as social media shares and the broader impact of this for your business.

Featured photo credit: Startup via pixabay.com

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Last Updated on July 10, 2019

30 Best Procrastination Quotes to Get You Back to Work

30 Best Procrastination Quotes to Get You Back to Work

What do your 3pm fridge raid and perfectly alphabetised bookshelf have in common?

You most likely did both of them when you should have been doing work.

Procrastination is one of the most human behaviours. We’re all guilty of putting off what we know is important from time to time, and it seems the more pressing the task at hand, the better we are at avoiding it.

Sure, it means that every time we have an important deadline we end up with a spotlessly clean house and a completely empty inbox, but the real work gets left until the very last minute and is finished in a frenzy of stress and caffeine.

But we can gain control over procrastination by noticing it as soon as possible and stopping it in its tracks. On the contrary, you know you have a bad habit when you’re aware you’re putting something off, and you continue avoiding it anyway.

To start you off with combating procrastination, here are a few quotes to get you in a motivated frame of mind, because if procrastination has any enemies, it’s motivation to work harder.

A Few Home Truths

    “Never put off till tomorrow what may be done day after tomorrow just as well.”
    ― Mark Twain


    “It is easier to resist at the beginning than at the end.”
    ― Leonardo da Vinci


    “Someday is not a day of the week.”
    ― Janet Dailey


    “Success is not obtained overnight. It comes in instalments; you get a little bit today, a little bit tomorrow until the whole package is given out. The day you procrastinate, you lose that day’s success.”
    ― Israelmore Ayivor


    “The man who waits to know everything is the man who never does anything.”
    ― Craig D. Lounsbrough


    “Procrastination is like going to a fancy restaurant and filling up on bread and not leaving enough room for dinner.”
    ― Richie Norton, The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live without Regret


    “Procrastination is the lazy cousin of fear. When we feel anxiety around an activity, we postpone it.”
    ― Noelle Hancock, My Year with Eleanor


    “Doing things at the last minute reminds us of the importance of doing things at the first minute.”
    ― Matshona Dhliwayo


    “You cannot escape the responsibility of tomorrow by evading it today.”
    ― Abraham Lincoln


    “A day can really slip by when you’re deliberately avoiding what you’re supposed to do.”
    ― Bill Watterson, There’s Treasure Everywhere


    “By what right do I, who have wasted this day, make claims on tomorrow?”
    ― Alain-Fournier, Le Grand Meaulnes


    “If you want to get ahead in life, I’ve found that perhaps the most useless word in the world is “tomorrow.”
    ― José N. Harris


    Some Practical Advice

      “If you get stuck, get away from your desk. Take a walk, take a bath, go to sleep, make a pie, draw, listen to music, meditate, exercise; whatever you do, don’t just stick there scowling at the problem. But don’t make telephone calls or go to a party; if you do, other people’s words will pour in where your lost words should be. Open a gap for them, create a space. Be patient.”
      ― Hilary Mantel


      “Thinking too much leads to paralysis by analysis. It’s important to think things through, but many use thinking as a means of avoiding action.”
      ― Robert Herjavec, The Will To Win: Leading, Competing, Succeeding


      “Only put off until tomorrow what you are willing to die having left undone”
      ― Pablo Picasso


      “It is only by working the rituals, that any significant degree of understanding can develop. If you wait until you are positive you understand all aspects of the ceremony before beginning to work, you will never begin to work.”
      ― Lon Milo DuQuette, The Magick of Aleister Crowley: A Handbook of the Rituals of Thelema


      “Do first what you don’t want to do most.”
      ― Clifford Cohen


      “How often do you find yourself saying, “In a minute”, “I’ll get to it” or “Tomorrow’s good enough” and every other possible excuse in the book? Compare it with how often you decide it’s got to be done, so let’s get on and do it! That should tell you just how serious your procrastinating problem really is.”
      ― Stephen Richards, The Secret of Getting Started: Strategies to Triumph over Procrastination


      “How to stop procrastinating starts with believing you can overcome procrastination.”
      ― Robert Moment, How to Stop Procrastinating


      “Never put things off…you will wake up and find them gone.”
      ― James Jones


      Some Tough Love

        “Do something instead of killing time. Because time is killing you.”
        ― Paulo Coelho, Aleph


        “If you take too long in deciding what to do with your life, you’ll find you’ve done it.”
        ― George Bernard Shaw


        “If you want to get ahead in life, I’ve found that perhaps the most useless word in the world is “tomorrow.”
        ― José N. Harris


        “What is deferred is not avoided.”
        ― Thomas More


        “Inspiration is for amateurs. The rest of us just show up and get to work”
        ― Chuck Close


        “If you always do what is easy and choose the path of least resistance, you never step outside your comfort zone. Great things don’t come from comfort zones.”
        ― Roy Bennett


        “Your ideas have legs and just as they run through your head, they could be running through someone else’s head and it’s just a matter of who gets to the finish line first. Nothing is new under the sun so act on your ideas.”― Sanjo Jendayi


        “You may not be punished for your procrastination, but for sure you will be punished by your procrastination.”
        ― Debasish Mridha


        When You Need Pulling out of Procrastination

          “Time is an equal opportunity employer. Each human being has exactly the same number of hours and minutes every day. Rich people can’t buy more hours. Scientists can’t invent new minutes. And you can’t save time to spend it on another day. Even so, time is amazingly fair and forgiving. No matter how much time you’ve wasted in the past, you still have an entire tomorrow.”
          ― Denis Waitley


          “A year from now you may wish you had started today.”
          ― Karen Lamb


          Print these quotes out, stick them on the wall in front of your desk – do whatever it takes to remember why you shouldn’t be putting your work off, or getting distracted by a desire to rearrange your socks into colour order.

          It won’t be easy, but being aware of how detrimental procrastination is to your longer-term goals is the first step towards overcoming it.

          More Motivational Quotes

          Featured photo credit: Unsplash via unsplash.com

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