“Money coming in says I’ve made the right marketing decisions.”- Adam Osborne
Marketing is the backbone of many businesses today, and without tools that support your business, your competitors may very well outclass you. While you can spend a hefty budget on finding the best resources for your business, hire manpower to work for you and get along with your business, there are several marketing tools that you can use on your own and get the best bang for your buck.
Marketing tools make things easy and simplify the process of professionally representing your brand. From small bloggers to top brands that rule the global market, everyone is looking to grow and marketing tools help them to increase their effectiveness.
Here are the 10 must-have marketing tools in 2016.Advertising
In order to implement different strategies and measure the impact of any business, one needs to know the frequency of the customers or visitors that they get online. Google Analytics, a simple tool developed by the tech-giant, Google, the tool makes it easy to find details about visitors, measures the impact of social media presence, and calculates conversion rates.
Google Analytics today is so developed that one can find customized reports including demographics, age, sex and user activities on their site. This helps companies to implement different strategies according to their needs and requirements.
Apart from just creating a website and a blog, many online businesses lack the capability to create conversions and generate leads. Landing pages are what makes things easy and boosts sales these days. This is where Unbounce comes in. This easy-to-use marketing tool helps marketers to create landing pages without needing to know the technical knowledge behind coding.
In order to develop conversion rates substantially, Unbounce helps to create, customize and publish beautiful landing pages to improve marketing campaigns without the help of an expert.Advertising
While images are said to speak a thousand words, content is what really boosts rankings on search engines today. RightlyWritten provides premium copywriting services including blog posts, website content, product descriptions, and more to businesses of all sizes. The monthly blog packages available at RightlyWritten allow businesses to put their website blogs on autopilot. These packages are fully customizable and businesses can choose packages per their needs and get content idea generation, pitching, creation and publishing, all taken care of.
With a fully intuitive client dashboard made available, the service also provides businesses with the ability to track their content orders in real time, place new orders and communicate in no time. Last but not the least, the quality of content delivered is second to none and does not cost an arm and a leg.
The internet has so much that people are always talking about new online businesses. Be it on social media or blogs, businesses are being discussed everywhere. This is where Mention comes in handy. This tool helps to keep track of your business as well as your competitors and helps you to get to know what people are saying.
By tracking brand names and key phrases in real time, Mention helps businesses to reach out to their potential customers and never miss out on any conversation about them.Advertising
A crowd-driven, verified review site currently in its beta stage, Crowd Reviews is a marketing tool that helps both businesses and consumers to find legitimate online reviews about technology services and software. A consumer-friendly site with transparent details completely driven by the crowd, this tool provides free access to meaningful reviews and rankings while also taking into account the strength and validity of these reviews and rankings.
IFTTT stands for “if this then that.” Considered to be an amazing tool by many, IFTTT helps marketers to automate their business. From social sharing to different networks, receiving notifications about a sale in real time and more, this fantastic tool helps businesses to set protocols based on specific actions as desired.
Also said to be a useful tool for time management, IFTTT is a perfect automation tool for marketers today.
Infographics and other visually appealing images create a better buzz today. You might not be a graphic design expert and this is where Canva comes into play. Helping to create simple images to engaging presentations, appealing social-media images and great looking infographics, this tool provides templates that are easy to use. On top of that, they also store everything online, meaning that you don’t lose your material.Advertising
While there are several email marketing tools available to use, MailChimp is often considered to be the best in the industry. With its incredibly simple platform, MailChimp offers free as well as paid plans which makes it easy for marketers to create robust email campaigns and find their customers.
Another innovative marketing tool for analyzing site analytics, KissMetrics helps marketers to analyze data more than the vanity metrics. Apart from just analyzing page views, bounce rates and time spent by a visitor, the tool actually digs deep into finding how current or potential customers interact with the website.
KissMetrics analyzes data that has a direct impact on revenue which includes conversion rates, average revenue per user, and churn rates, among other factors.
BuzzSumo is another great marketing tool that helps marketers to analyze online trends and the performance of their content. The service also helps with uncovering details relating to factors such as social media shares and the broader impact of this for your business.
Featured photo credit: Startup via pixabay.com
Last Updated on July 8, 2020
How to Prevent Decision Fatigue From Clouding Your Judgement
What is decision fatigue? Let me explain this with an example:
When determining a court ruling, there are many factors that contribute to their final verdict. You probably assume that the judge’s decision is influenced solely by the nature of the crime committed or the particular laws that were broken. While this is completely valid, there is an even greater influential factor that dictates the judge’s decision: the time of day.
In 2012, a research team from Columbia University examined 1,112 court rulings set in place by a Parole Board Judge over a 10 month period. The judge would have to determine whether the individuals in question would be released from prison on parole, or a change in the parole terms.
While the facts of the case often take precedence in decision making, the judges mental state had an alarming influence on their verdict.
As the day goes on, the chance of a favorable ruling drops:
Image source: Proceedings of the National Academy of Sciences
Does the time of day, or the judges level of hunger really contribute that greatly to their decision making? Yes, it does.
The research went on to show that at the start of the day the likelihood of the judging giving out a favorable ruling was somewhere around 65%.
But as the morning dragged on, the judge became fatigued and drained from making decision after decision. As more time went on, the odds of receiving a favorable ruling decreased steadily until it was whittled down to zero.
However, right after their lunch break, the judge would return to the courtroom feeling refreshed and recharged. Energized by their second wind, their leniency skyrockets back up to a whopping 65%. And again, as the day drags on to its finish, the favorable rulings slowly diminish along with the judge’s spirits.
This is no coincidence. According to the carefully recorded research, this was true for all 1,112 cases. The severity of the crime didn’t matter. Whether it was rape, murder, theft, or embezzlement, the criminal was more likely to get a favorable ruling either early in the morning, or after the judges lunch break.
Are You Suffering from Decision Fatigue Too?
We all suffer from decision fatigue without even realizing it.
Perhaps you aren’t a judge with the fate of an individual’s life at your disposal, but the daily decisions you make for yourself could hinder you if you’re not in the right head-space.
Regardless of how energetic you feel (as I imagine it is somehow caffeine induced anyway), you will still experience decision fatigue. Just like every other muscle, your brain gets tired after periods of overuse, pumping out one decision after the next. It needs a chance to rest in order to function at a productive rate.
The Detrimental Consequences of Decision Fatigue
When you are in a position such as a Judge, you can’t afford to let your mental state dictate your decision making; but it still does. According to George Lowenstein, an American educator and economy expert, decision fatigue is to blame for poor decision making among members of high office. The disastrous level of failure among these individuals to control their impulses could be directly related to their day to day stresses at work and their private life.
When you’re just too tired to think, you stop caring. And once you get careless, that’s when you need to worry. Decision fatigue can contribute to a number of issues such as impulse shopping (guilty), poor decision making at work, and poor decision making with after work relationships. You know what I’m talking about. Don’t dip your pen in the company ink.
How to Make Decision Effectively
Either alter the time of decision making to when your mind is the most fresh, or limit the number of decisions to be made. Try utilizing the following hacks for more effective decision making.
1. Make Your Most Important Decisions within the First 3 Hours
You want to make decisions at your peak performance, so either first thing in the morning, or right after a break.
Research has actually shown that you are the most productive for the first 3 hours of your day. Utilize this time! Don’t waste it on trivial decisions such as what to wear, or mindlessly scrolling through social media.
Instead, use this time to tweak your game plan. What do you want to accomplish? What can you improve? What steps do you need to take to reach these goals?
2. Form Habits to Reduce Decision Making
You don’t have to choose all the time.
Breakfast is the most important meal of the day, but it doesn’t have to be an extravagant spread every morning. Make a habit out of eating a similar or quick breakfast, and cut that step of your morning out of the way. Can’t decide what to wear? Pick the first thing that catches your eye. We both know that after 20 minutes of changing outfits you’ll just go with the first thing anyway.
Powerful individuals such as Steve Jobs, Barack Obama, and Mark Zuckerberg don’t waste their precious time deciding what to wear. In fact, they have been known to limiting their outfits down to two options in order to reduce their daily decision making.
3. Take Frequent Breaks for a Clearer Mind
You are at your peak of productivity after a break, so to reap the benefits, you need to take lots of breaks! I know, what a sacrifice. If judges make better decisions in the morning and after their lunch break, then so will you.
The reason for this is because the belly is now full, and the hunger is gone. Roy Baumeister, Florida State University social psychologist had found that low-glucose levels take a negative toll on decision making. By taking a break to replenish your glucose levels, you will be able to focus better and improve your decision making abilities.
Even if you aren’t hungry, little breaks are still necessary to let your mind refresh, and come back being able to think more clearly.
Structure your break times. Decide beforehand when you will take breaks, and eat energy sustaining snacks so that your energy level doesn’t drop too low. The time you “lose” during your breaks will be made up in the end, as your productivity will increase after each break.
So instead of slogging through your day, letting your mind deteriorate and fall victim to the daily abuses of decision making, take a break, eat a snack. Let your mind refresh and reset, and jump-start your productivity throughout the day.
More Tips About Decision Making
- 7 Ways to Make Life Changing Decisions
- How to Make Decisions Under Pressure
- 5 Tips for Lightning-Fast Decision Making
Featured photo credit: Kelly Sikkema via unsplash.com
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