Advertising
Advertising

Effective Times to Post on Social Media to Maximize Your Reach

Effective Times to Post on Social Media to Maximize Your Reach

We’ve all heard that the early bird gets the worm. However, that rule doesn’t always apply when it comes to posting on social media. Even a night owl can become a social media sensation if it knows how to snap a photo and work a smartphone!

It’s time to get used to the fact that most of the rules that the marketing world has clung to for decades need to be thrown out when chasing views and shares in the digital world. There are several points throughout the day that are ideal if you’re looking to maximize the reach of your posts. Here’s a look at the most effective times to post on each of the most popular social media platforms.

Advertising

Facebook

Does Facebook sleep on the weekends? The answer might surprise you. Many social media managers are shocked once they learn that the weekends offer prime opportunities to get a lot of views.

Conventional wisdom dictates that the time to catch eyes on Facebook is on weekdays when everyone is strapped to their computer desks. However, the data proves otherwise. Many recent studies suggest that weekends are optimal times for brands to post on Facebook. In fact, these same studies show that posts get as much as 32 percent more engagement on the weekends than they do on weekdays.

Advertising

The thought behind these findings is that Facebook is a lot quieter on the weekends than it is during the week. Less clutter on a person’s newsfeed means that person is more likely to see each post that pops up. Of course, weekdays are also pretty robust times for gathering Facebook views. Neil Patel, a social media strategist, notes that posting in the early afternoon on a weekday is a great way to get a good number of views from people who are avoiding getting back to work after lunch.

Instagram

According to Social Aid, a service that allows users to manage and schedule posts, Wednesday is the best day for engagement on Instagram. The best times to post are between 2 am and 5 pm EST. The worst times to post are between 9 am and 6 pm EST. The website notes that people browsing their phones in the wee hours of the morning have a high rate of sharing posts that they find entertaining or relevant.

Advertising

Pinterest

Busy Pinterest users seem to like to do their planning and browsing in the evening. According to Fannit, users visit the site while primetime television is airing. This is likely due to the fact that many busy moms like to do a little pinning after their little ones have been put to bed for the night. Of course, other users probably also enjoy relaxing with some good pins while watching their favorite television shows after a long day of work. Pinterest usage also spikes late on Saturday nights when people are at home relaxing.

LinkedIn

LinkedIn is an interesting site because it enjoys two major spikes in use each day. It should come as no surprise that the website is relatively sleepy during the day. After all, no employee wants to get caught updating their online resume or networking while on the clock. LinkedIn users typically visit the site early in the morning or in the evening. Have you ever experienced how hard it can be to try to reach someone at their desk on a Monday or Friday? LinkedIn users are the same way. According to Buffer, they tend to take a break from the site on weekends, and sometimes even on Mondays and Fridays. Many studies show that Tuesday, Wednesday, and Thursday are the hottest days for LinkedIn usage.

Advertising

Twitter

Studies indicate that people turn to Twitter to help them get over the midweek slump. Usage of the app spikes on Wednesday afternoons. The best time for getting retweets is during the evening rush hour. Of course, maximizing posts on Twitter relies just as much on knowing how many tweets to post as it does on knowing when to post them. The sweet spot for getting the most engagement is somewhere between one and four posts per hour.

Featured photo credit: Jason Howie via flickr.com

More by this author

Josh MacDonald

Internet Entrepreneur

guy friend 8 Ways to Judge If Your Girlfriend’s Male Friend Is Actually a Friend 5 Reasons Why Random People Follow You On Social Media Google Organic Search 2017 CTR 5 SEO Tips To Help Your Blog Grow In 2017 5 Ways to Get Your Degree for Free 5 Things to Look for in a Potential Roommate or Tenant

Trending in Lifestyle

1 7 Signs You’re Burnt out (And How to Bounce Back) 2 7 Simple Rules to Live by to Get in Shape in Two Weeks 3 How to Find Purpose in Life and Make Yourself a Better Person 4 How to Be Happy in Life? 25 Ways to Make Your Life Happier 5 4 Ways to Deal With Big Life Changes in a Positive Way

Read Next

Advertising
Advertising
Advertising

Last Updated on September 18, 2020

7 Simple Rules to Live by to Get in Shape in Two Weeks

7 Simple Rules to Live by to Get in Shape in Two Weeks

Learning how to get in shape and set goals is important if you’re looking to live a healthier lifestyle and get closer to your goal weight. While this does require changes to your daily routine, you’ll find that you are able to look and feel better in only two weeks.

Over the years, I’ve learned a lot about what it takes to get in shape. Although anyone can cover the basics (eat right and exercise), there are some things that I could only learn through trial and error. Let’s cover some of the most important points for how to get in shape in two weeks.

1. Exercise Daily

It is far easier to make exercise a habit if it is a daily one. If you aren’t exercising at all, I recommend starting by exercising a half hour every day. When you only exercise a couple times per week, it is much easier to turn one day off into three days off, a week off, or a month off.

If you are already used to exercising, switching to three or four times a week to fit your schedule may be preferable, but it is a lot harder to maintain a workout program you don’t do every day.

Be careful to not repeat the same exercise routine each day. If you do an intense ab workout one day, try switching it up to general cardio the next. You can also squeeze in a day of light walking to break up the intensity.

Advertising

If you’re a morning person, check out these morning exercises that will start your day off right.

2. Duration Doesn’t Substitute for Intensity

Once you get into the habit of regular exercise, where do you go if you still aren’t reaching your goals? Most people will solve the problem by exercising for longer periods of time, turning forty-minute workouts into two hour stretches. Not only does this drain your time, but it doesn’t work particularly well.

One study shows that “exercising for a whole hour instead of a half does not provide any additional loss in either body weight or fat”[1].

This is great news for both your schedule and your levels of motivation. You’ll likely find it much easier to exercise for 30 minutes a day instead of an hour. In those 30 minutes, do your best to up the intensity to your appropriate edge to get the most out of the time.

3. Acknowledge Your Limits

Many people get frustrated when they plateau in their weight loss or muscle gaining goals as they’re learning how to get in shape. Everyone has an equilibrium and genetic set point where their body wants to remain. This doesn’t mean that you can’t achieve your fitness goals, but don’t be too hard on yourself if you are struggling to lose weight or put on muscle.

Advertising

Acknowledging a set point doesn’t mean giving up, but it does mean realizing the obstacles you face.

Expect to hit a plateau in your own fitness results[2]. When you expect a plateau, you can manage around it so you can continue your progress at a more realistic rate. When expectations meet reality, you can avoid dietary crashes.

4. Eat Healthy, Not Just Food That Looks Healthy

Know what you eat. Don’t fuss over minutia like whether you’re getting enough Omega 3’s or tryptophan, but be aware of the big things. Look at the foods you eat regularly and figure out whether they are healthy or not. Don’t get fooled by the deceptively healthy snacks just pretending to be good for you.

The basic nutritional advice includes:

  • Eat unprocessed foods
  • Eat more veggies
  • Use meat as a side dish, not a main course
  • Eat whole grains, not refined grains[3]

Advertising

Eat whole grains when you want to learn how to get in shape.

    5. Watch Out for Travel

    Don’t let a four-day holiday interfere with your attempts when you’re learning how to get in shape. I don’t mean that you need to follow your diet and exercise plan without any excursion, but when you are in the first few weeks, still forming habits, be careful that a week long break doesn’t terminate your progress.

    This is also true of schedule changes that leave you suddenly busy or make it difficult to exercise. Have a backup plan so you can be consistent, at least for the first month when you are forming habits.

    If travel is on your schedule and can’t be avoided, make an exercise plan before you go[4], and make sure to pack exercise clothes and an exercise mat as motivation to keep you on track.

    6. Start Slow

    Ever start an exercise plan by running ten miles and then puking your guts out? Maybe you aren’t that extreme, but burnout is common early on when learning how to get in shape. You have a lifetime to be healthy, so don’t try to go from couch potato to athletic superstar in a week.

    If you are starting a running regime, for example, run less than you can to start. Starting strength training? Work with less weight than you could theoretically lift. Increasing intensity and pushing yourself can come later when your body becomes comfortable with regular exercise.

    Advertising

    7. Be Careful When Choosing a Workout Partner

    Should you have a workout partner? That depends. Workout partners can help you stay motivated and make exercising more fun. But they can also stop you from reaching your goals.

    My suggestion would be to have a workout partner, but when you start to plateau (either in physical ability, weight loss/gain, or overall health) and you haven’t reached your goals, consider mixing things up a bit.

    If you plateau, you may need to make changes to continue improving. In this case it’s important to talk to your workout partner about the changes you want to make, and if they don’t seem motivated to continue, offer a thirty day break where you both try different activities.

    I notice that guys working out together tend to match strength after a brief adjustment phase. Even if both are trying to improve, something seems to stall improvement once they reach a certain point. I found that I was able to lift as much as 30-50% more after taking a short break from my regular workout partner.

    Final Thoughts

    Learning how to get in shape in as little as two weeks sounds daunting, but if you’re motivated and have the time and energy to devote to it, it’s certainly possible.

    Find an exercise routine that works for you, eat healthy, drink lots of water, and watch as the transformation begins.

    More Tips on Getting in Shape

    Featured photo credit: Alexander Redl via unsplash.com

    Reference

    Read Next