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Effective Times to Post on Social Media to Maximize Your Reach

Effective Times to Post on Social Media to Maximize Your Reach

We’ve all heard that the early bird gets the worm. However, that rule doesn’t always apply when it comes to posting on social media. Even a night owl can become a social media sensation if it knows how to snap a photo and work a smartphone!

It’s time to get used to the fact that most of the rules that the marketing world has clung to for decades need to be thrown out when chasing views and shares in the digital world. There are several points throughout the day that are ideal if you’re looking to maximize the reach of your posts. Here’s a look at the most effective times to post on each of the most popular social media platforms.

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Facebook

Does Facebook sleep on the weekends? The answer might surprise you. Many social media managers are shocked once they learn that the weekends offer prime opportunities to get a lot of views.

Conventional wisdom dictates that the time to catch eyes on Facebook is on weekdays when everyone is strapped to their computer desks. However, the data proves otherwise. Many recent studies suggest that weekends are optimal times for brands to post on Facebook. In fact, these same studies show that posts get as much as 32 percent more engagement on the weekends than they do on weekdays.

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The thought behind these findings is that Facebook is a lot quieter on the weekends than it is during the week. Less clutter on a person’s newsfeed means that person is more likely to see each post that pops up. Of course, weekdays are also pretty robust times for gathering Facebook views. Neil Patel, a social media strategist, notes that posting in the early afternoon on a weekday is a great way to get a good number of views from people who are avoiding getting back to work after lunch.

Instagram

According to Social Aid, a service that allows users to manage and schedule posts, Wednesday is the best day for engagement on Instagram. The best times to post are between 2 am and 5 pm EST. The worst times to post are between 9 am and 6 pm EST. The website notes that people browsing their phones in the wee hours of the morning have a high rate of sharing posts that they find entertaining or relevant.

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Pinterest

Busy Pinterest users seem to like to do their planning and browsing in the evening. According to Fannit, users visit the site while primetime television is airing. This is likely due to the fact that many busy moms like to do a little pinning after their little ones have been put to bed for the night. Of course, other users probably also enjoy relaxing with some good pins while watching their favorite television shows after a long day of work. Pinterest usage also spikes late on Saturday nights when people are at home relaxing.

LinkedIn

LinkedIn is an interesting site because it enjoys two major spikes in use each day. It should come as no surprise that the website is relatively sleepy during the day. After all, no employee wants to get caught updating their online resume or networking while on the clock. LinkedIn users typically visit the site early in the morning or in the evening. Have you ever experienced how hard it can be to try to reach someone at their desk on a Monday or Friday? LinkedIn users are the same way. According to Buffer, they tend to take a break from the site on weekends, and sometimes even on Mondays and Fridays. Many studies show that Tuesday, Wednesday, and Thursday are the hottest days for LinkedIn usage.

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Twitter

Studies indicate that people turn to Twitter to help them get over the midweek slump. Usage of the app spikes on Wednesday afternoons. The best time for getting retweets is during the evening rush hour. Of course, maximizing posts on Twitter relies just as much on knowing how many tweets to post as it does on knowing when to post them. The sweet spot for getting the most engagement is somewhere between one and four posts per hour.

Featured photo credit: Jason Howie via flickr.com

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Josh MacDonald

Internet Entrepreneur

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Last Updated on July 10, 2020

How to Take Control of Your Life with Better Boundaries

How to Take Control of Your Life with Better Boundaries

We all have them—those hurtful, frustrating, offensive, manipulative people in our lives. No matter how hard we try to surround ourselves with positive and kind people, there will always be those who will disrespect, insult, berate, and misuse you if we allow them to.

We may, for a variety of reasons, not be able to avoid them, but we can determine how we interact with them and how we allow them to interact with us.

So, how to take control of your life and stop being pushed around?

Learning to set clear firm boundaries with the people in our lives at work and in our personal lives is the best way to protect ourselves from the negative effects of this kind of behavior.

What Boundaries Are (And What They’re Not)

Boundaries are limits

—they are not threats or ultimatums. Boundaries inform or teach. They are not a form of punishment.

Boundaries are firm lines—determined by you—which cannot be crossed by those around you. They are guidelines for how you will allow others to treat you and what kind of behaviors you will expect.

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Healthy personal boundaries help protect you from physical or emotional pain. You may also need to set firm boundaries at work to ensure you and your time are not disrespected. Don’t allow others to take advantage of your kindness and generosity.

Clear boundaries communicate to others that you demand respect and consideration—that you are willing to stand up for yourself and that you will not be a doormat for anyone. They are a “no trespassing” sign that makes it very clear when a line has been crossed and that there will be consequences for doing so.

Boundaries are not set with the intention of changing other people. They may change how people interact with you, but they are more about enforcing your needs than attempting to change the general behavior and attitude of others.

How to Establish Boundaries and Take Control of Your Life

Here are some ways that you can establish boundaries and take control of your life.

1. Self-Awareness Comes First

Before you can establish boundaries with others, you first need to understand what your needs are.

You are entitled to respect. You have the right to protect yourself from inappropriate or offensive behavior. Setting boundaries is a way of honoring your needs.

To set appropriate boundaries, you need to be clear about what healthy behaviors look like—what healthy relationships look like.

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You first have to become more aware of your feelings and honest with yourself about your expectations and what you feel is appropriate behavior:

  • Where do you need to establish better boundaries?
  • When do you feel disrespected?
  • When do you feel violated, frustrated, or angered by the behavior of others?
  • In what situations do you feel you are being mistreated or taken advantage of?
  • When do you want to be alone?
  • How much space do you need?

You need to honor your own needs and boundaries before you can expect others to honor them. This allows you to take control of your life.

2. Clear Communication Is Essential

Inform others clearly and directly what your expectations are. It is essential to have clear communication if you want others to respect your boundaries. Explain in an honest and respectful tone what you find offensive or unacceptable.

Many people simply aren’t aware that they are behaving inappropriately. They may never have been taught proper manners or consideration for others.

3. Be Specific but Don’t Blame

Taking a blaming or punishing attitude automatically puts people on the defensive. People will not listen when they feel attacked. It’s part of human nature.

That said, you do not need to overexplain or defend yourself. Boundaries are not open to compromise.

Sample language:

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  • “You may not…yell or raise your voice to me…”
  • “I need…to be treated with respect…”
  • “It’s not okay when…you take things from my desk without asking…”
  • “I won’t…do your work…cover for you anymore…”
  • “It’s not acceptable when…you ridicule or insult me…”
  • “I am uncomfortable when…you use offensive language”
  • “I will no longer be able to…lend you money…”

Being able to communicate these without sounding accusatory is essential if you want others to respect your boundaries so you can take control of your life.

4. Consequences Are Often Necessary

Determine what the appropriate consequences will be when boundaries are crossed. If it’s appropriate, be clear about those consequences upfront when communicating those boundaries to others.

Follow through. People won’t respect your boundaries if you don’t enforce them.

Standing our ground and forcing consequences doesn’t come easily to us. We want to be nice. We want people to like us, but we shouldn’t have to trade our self-respect to gain friends or to achieve success.

We may be tempted to let minor disrespect slide to avoid conflict, but as the familiar saying goes, “if you give people an inch, they’ll take a mile.”

It’s much easier to address offensive or inappropriate behavior now than to wait until that behavior has gotten completely out of hand.

It’s also important to remember that positive reinforcement is even more powerful than negative consequences. When people do alter the way they treat you, acknowledge it. Let people know that you notice and appreciate their efforts.

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Final Thoughts

Respect is always a valid reason for setting a boundary. Don’t defend yourself or your needs. Boundaries are often necessary to protect your time, your space, and your feelings. And these are essential if you want to take control of your life.

Start with the easiest boundaries first. Setting boundaries is a skill that needs to be practiced. Enlist support from others if necessary. Inform people immediately when they have crossed the line.

Don’t wait. Communicate politely and directly. Be clear about the consequences and follow them through.

The better you become at setting your own boundaries, the better you become at recognizing and respecting the boundaries of others.

Remember that establishing boundaries is your right. You are entitled to respect. You can’t control how other people behave, but you do have control over the way you allow people to treat you.

Learning to set boundaries is not always easy, but with time, it will become more comfortable. You may eventually find that boundaries become automatic and you no longer need to consciously set them.

They will simply become a natural extension of your self-respect.

Featured photo credit: Thomas Kelley via unsplash.com

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