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Effective Times to Post on Social Media to Maximize Your Reach

Effective Times to Post on Social Media to Maximize Your Reach

We’ve all heard that the early bird gets the worm. However, that rule doesn’t always apply when it comes to posting on social media. Even a night owl can become a social media sensation if it knows how to snap a photo and work a smartphone!

It’s time to get used to the fact that most of the rules that the marketing world has clung to for decades need to be thrown out when chasing views and shares in the digital world. There are several points throughout the day that are ideal if you’re looking to maximize the reach of your posts. Here’s a look at the most effective times to post on each of the most popular social media platforms.

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Facebook

Does Facebook sleep on the weekends? The answer might surprise you. Many social media managers are shocked once they learn that the weekends offer prime opportunities to get a lot of views.

Conventional wisdom dictates that the time to catch eyes on Facebook is on weekdays when everyone is strapped to their computer desks. However, the data proves otherwise. Many recent studies suggest that weekends are optimal times for brands to post on Facebook. In fact, these same studies show that posts get as much as 32 percent more engagement on the weekends than they do on weekdays.

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The thought behind these findings is that Facebook is a lot quieter on the weekends than it is during the week. Less clutter on a person’s newsfeed means that person is more likely to see each post that pops up. Of course, weekdays are also pretty robust times for gathering Facebook views. Neil Patel, a social media strategist, notes that posting in the early afternoon on a weekday is a great way to get a good number of views from people who are avoiding getting back to work after lunch.

Instagram

According to Social Aid, a service that allows users to manage and schedule posts, Wednesday is the best day for engagement on Instagram. The best times to post are between 2 am and 5 pm EST. The worst times to post are between 9 am and 6 pm EST. The website notes that people browsing their phones in the wee hours of the morning have a high rate of sharing posts that they find entertaining or relevant.

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Pinterest

Busy Pinterest users seem to like to do their planning and browsing in the evening. According to Fannit, users visit the site while primetime television is airing. This is likely due to the fact that many busy moms like to do a little pinning after their little ones have been put to bed for the night. Of course, other users probably also enjoy relaxing with some good pins while watching their favorite television shows after a long day of work. Pinterest usage also spikes late on Saturday nights when people are at home relaxing.

LinkedIn

LinkedIn is an interesting site because it enjoys two major spikes in use each day. It should come as no surprise that the website is relatively sleepy during the day. After all, no employee wants to get caught updating their online resume or networking while on the clock. LinkedIn users typically visit the site early in the morning or in the evening. Have you ever experienced how hard it can be to try to reach someone at their desk on a Monday or Friday? LinkedIn users are the same way. According to Buffer, they tend to take a break from the site on weekends, and sometimes even on Mondays and Fridays. Many studies show that Tuesday, Wednesday, and Thursday are the hottest days for LinkedIn usage.

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Twitter

Studies indicate that people turn to Twitter to help them get over the midweek slump. Usage of the app spikes on Wednesday afternoons. The best time for getting retweets is during the evening rush hour. Of course, maximizing posts on Twitter relies just as much on knowing how many tweets to post as it does on knowing when to post them. The sweet spot for getting the most engagement is somewhere between one and four posts per hour.

Featured photo credit: Jason Howie via flickr.com

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Josh MacDonald

Internet Entrepreneur

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Last Updated on July 18, 2019

10 Small Changes To Make Your House Feel Like A Home

10 Small Changes To Make Your House Feel Like A Home

Your house is more than just a building that you live in. It should be a home that makes you feel welcome as soon as you open the front door.

Making your house feel like a home is not something that simply happens on its own. You need to make some changes to a house when you move in, to give it that cozy, warm feeling that turns it into a true home. To help you speed the process, follow this guide to 10 small changes to make your house feel like a home.

1. Make the Windows Your Own

When you move into a home, they often come with boring Venetian blinds or less than attractive curtains.

One of the best ways you can instantly warm your home and make it showcase your style is to add some new window dressing. Adding beautiful curtains not only improves your home’s appearance, but it can also help to control the temperature.

2. Put up Some Art

If you have a lot of bare walls in your home, it will seem sterile no matter how beautiful your paint or wallpaper is.

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Hanging art on the walls will instantly give it personality and make it feel like home.

3. Improve the Aroma

A house that is not filled with inviting smells will never feel like a home. There are loads of ways you can make your home smell nice. There are tons of air fresheners on the market you can use.

Incense and scented candles are a nice option as well. Don’t forget that baking in a home is also a great way to fill it with an aroma that instantly smells like home as soon as you open the front door.

4. Put out Lots of Pillows and Throws

A great way to make your home look warm and inviting is to place lots of pillows and throws out on the furniture. It is much better to have too many pillows than not enough.

There is nothing like the feeling of sinking into a cushiony pillow that feels like a cloud to make you feel like you are at home.

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5. Instantly Class up Your Closet

If your closet is filled with wire or plastic hangers, it will never truly feel homey. To instantly make your closet feel classy, change out your old hangers for wooden ones.

Not only do they look great, but they are better for hanging your clothes as well.

6. Improve Your Air Quality

One of the most overlooked ways to make your house feel more like a home is to improve its air quality.

The easiest and best way to upgrade the air quality in your home is to change the old, dirty filters in your furnace regularly. Get some air filters delivered to your home so that you always have some on hand.

7. Fill it with Plants

Another way to improve the air quality in your home is to fill it with plants. You should have plants in every room of your home.

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They help to improve the air quality and they look beautiful. As well as making your home appear homier, plants also help to boost your mood and lower your stress levels.

8. Change the Doorknobs

Most people don’t really give their doorknobs a second thought unless they are broken. That is a shame because changing your doorknobs is an easy way to add personality to your home.

Changing your old, boring doorknobs to new ones that are works of art will instantly brighten your home.

9. Upgrade Your Tub or Shower

There is nothing like luxuriating in a whirlpool bath or steam shower to make the cares of the day melt away. Your family deserves a bit of luxury when they are in their bathroom.

Install a new shower or tub today to make your bathroom worthy of a place in your home.

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10. Fresh Cut Flowers

You can make any room in your house feel homier by placing a vase full of beautiful flowers in it. The gorgeous look and intoxicating aroma of fresh cut flowers will immediately brighten your day when you encounter them.

You don’t have to make all these changes at once. Try one or two a day though, and your house will feel like a home before you know it. The trick is to constantly keep adding these homey touches to make your home a place worthy of its name.

Featured photo credit: https://www.pexels.com/photo/black-wooden-round-analog-wall-clock-on-brown-wooden-wall-121537/ via unsplash.com

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