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Effective Times to Post on Social Media to Maximize Your Reach

Effective Times to Post on Social Media to Maximize Your Reach

We’ve all heard that the early bird gets the worm. However, that rule doesn’t always apply when it comes to posting on social media. Even a night owl can become a social media sensation if it knows how to snap a photo and work a smartphone!

It’s time to get used to the fact that most of the rules that the marketing world has clung to for decades need to be thrown out when chasing views and shares in the digital world. There are several points throughout the day that are ideal if you’re looking to maximize the reach of your posts. Here’s a look at the most effective times to post on each of the most popular social media platforms.

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Facebook

Does Facebook sleep on the weekends? The answer might surprise you. Many social media managers are shocked once they learn that the weekends offer prime opportunities to get a lot of views.

Conventional wisdom dictates that the time to catch eyes on Facebook is on weekdays when everyone is strapped to their computer desks. However, the data proves otherwise. Many recent studies suggest that weekends are optimal times for brands to post on Facebook. In fact, these same studies show that posts get as much as 32 percent more engagement on the weekends than they do on weekdays.

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The thought behind these findings is that Facebook is a lot quieter on the weekends than it is during the week. Less clutter on a person’s newsfeed means that person is more likely to see each post that pops up. Of course, weekdays are also pretty robust times for gathering Facebook views. Neil Patel, a social media strategist, notes that posting in the early afternoon on a weekday is a great way to get a good number of views from people who are avoiding getting back to work after lunch.

Instagram

According to Social Aid, a service that allows users to manage and schedule posts, Wednesday is the best day for engagement on Instagram. The best times to post are between 2 am and 5 pm EST. The worst times to post are between 9 am and 6 pm EST. The website notes that people browsing their phones in the wee hours of the morning have a high rate of sharing posts that they find entertaining or relevant.

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Pinterest

Busy Pinterest users seem to like to do their planning and browsing in the evening. According to Fannit, users visit the site while primetime television is airing. This is likely due to the fact that many busy moms like to do a little pinning after their little ones have been put to bed for the night. Of course, other users probably also enjoy relaxing with some good pins while watching their favorite television shows after a long day of work. Pinterest usage also spikes late on Saturday nights when people are at home relaxing.

LinkedIn

LinkedIn is an interesting site because it enjoys two major spikes in use each day. It should come as no surprise that the website is relatively sleepy during the day. After all, no employee wants to get caught updating their online resume or networking while on the clock. LinkedIn users typically visit the site early in the morning or in the evening. Have you ever experienced how hard it can be to try to reach someone at their desk on a Monday or Friday? LinkedIn users are the same way. According to Buffer, they tend to take a break from the site on weekends, and sometimes even on Mondays and Fridays. Many studies show that Tuesday, Wednesday, and Thursday are the hottest days for LinkedIn usage.

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Twitter

Studies indicate that people turn to Twitter to help them get over the midweek slump. Usage of the app spikes on Wednesday afternoons. The best time for getting retweets is during the evening rush hour. Of course, maximizing posts on Twitter relies just as much on knowing how many tweets to post as it does on knowing when to post them. The sweet spot for getting the most engagement is somewhere between one and four posts per hour.

Featured photo credit: Jason Howie via flickr.com

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Josh MacDonald

Internet Entrepreneur

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Last Updated on September 20, 2018

How to Stay Calm and Cool When You Are Extremely Stressful

How to Stay Calm and Cool When You Are Extremely Stressful

Being in a hurry all the time drains your energy. Your work and routine life make you feel overwhelmed. Getting caught up in things beyond your control stresses you out…

If you’d like to stay calm and cool in stressful situations, put the following 8 steps into practice:

1. Breathe

The next time you’re faced with a stressful situation that makes you want to hurry, stop what you’re doing for one minute and perform the following steps:

  • Take five deep breaths in and out (your belly should come forward with each inhale).
  • Imagine all that stress leaving your body with each exhale.
  • Smile. Fake it if you have to. It’s pretty hard to stay grumpy with a goofy grin on your face.

Feel free to repeat the above steps every few hours at work or home if you need to.

2. Loosen up

After your breathing session, perform a quick body scan to identify any areas that are tight or tense. Clenched jaw? Rounded shoulders? Anything else that isn’t at ease?

Gently touch or massage any of your body parts that are under tension to encourage total relaxation. It might help to imagine you’re in a place that calms you: a beach, hot tub, or nature trail, for example.

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3. Chew slowly

Slow down at the dinner table if you want to learn to be patient and lose weight. Shoveling your food down as fast as you can is a surefire way to eat more than you need to (and find yourself with a bellyache).

Be a mindful eater who pays attention to the taste, texture, and aroma of every dish. Chew slowly while you try to guess all of the ingredients that were used to prepare your dish.

Chewing slowly will also reduce those dreadful late-night cravings that sneak up on you after work.

4. Let go

Cliche as it sounds, it’s very effective.

The thing that seems like the end of the world right now?

It’s not. Promise.

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Stressing and worrying about the situation you’re in won’t do any good because you’re already in it, so just let it go.

Letting go isn’t easy, so here’s a guide to help you:

21 Things To Do When You Find It Hard To Let Go

5. Enjoy the journey

Focusing on the end result can quickly become exhausting. Chasing a bold, audacious goal that’s going to require a lot of time and patience? Split it into several mini-goals so you’ll have several causes for celebration.

Stop focusing on the negative thoughts. Giving yourself consistent positive feedback will help you grow patience, stay encouraged, and find more joy in the process of achieving your goals.

6. Look at the big picture

The next time you find your stress level skyrocketing, take a deep breath, and ask yourself:

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Will this matter to me…

  • Next week?
  • Next month?
  • Next year?
  • In 10 years?

Hint: No, it won’t.

I bet most of the stuff that stresses you wouldn’t matter the next week, maybe not even the next day.

Stop agonizing over things you can’t control because you’re only hurting yourself.

7. Stop demanding perfection of yourself

You’re not perfect and that’s okay. Show me a person who claims to be perfect and I’ll show you a dirty liar.

Demanding perfection of yourself (or anybody else) will only stress you out because it just isn’t possible.

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8. Practice patience every day

Below are a few easy ways you can practice patience every day, increasing your ability to remain calm and cool in times of stress:

  • The next time you go to the grocery store, get in the longest line.
  • Instead of going through the drive-thru at your bank, go inside.
  • Take a long walk through a secluded park or trail.

Final thoughts

Staying calm in stressful situations is possible, all you need is some daily practice.

Taking deep breaths and eat mindfully are some simple ways to train your brain to be more patient. But changing the way you think of a situation and staying positive are most important in keeping cool whenever you feel overwhelmed and stressful.

Featured photo credit: Brooke Cagle via unsplash.com

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