We’ve all heard that the early bird gets the worm. However, that rule doesn’t always apply when it comes to posting on social media. Even a night owl can become a social media sensation if it knows how to snap a photo and work a smartphone!
It’s time to get used to the fact that most of the rules that the marketing world has clung to for decades need to be thrown out when chasing views and shares in the digital world. There are several points throughout the day that are ideal if you’re looking to maximize the reach of your posts. Here’s a look at the most effective times to post on each of the most popular social media platforms.
Does Facebook sleep on the weekends? The answer might surprise you. Many social media managers are shocked once they learn that the weekends offer prime opportunities to get a lot of views.
Conventional wisdom dictates that the time to catch eyes on Facebook is on weekdays when everyone is strapped to their computer desks. However, the data proves otherwise. Many recent studies suggest that weekends are optimal times for brands to post on Facebook. In fact, these same studies show that posts get as much as 32 percent more engagement on the weekends than they do on weekdays.
The thought behind these findings is that Facebook is a lot quieter on the weekends than it is during the week. Less clutter on a person’s newsfeed means that person is more likely to see each post that pops up. Of course, weekdays are also pretty robust times for gathering Facebook views. Neil Patel, a social media strategist, notes that posting in the early afternoon on a weekday is a great way to get a good number of views from people who are avoiding getting back to work after lunch.
According to Social Aid, a service that allows users to manage and schedule posts, Wednesday is the best day for engagement on Instagram. The best times to post are between 2 am and 5 pm EST. The worst times to post are between 9 am and 6 pm EST. The website notes that people browsing their phones in the wee hours of the morning have a high rate of sharing posts that they find entertaining or relevant.
Busy Pinterest users seem to like to do their planning and browsing in the evening. According to Fannit, users visit the site while primetime television is airing. This is likely due to the fact that many busy moms like to do a little pinning after their little ones have been put to bed for the night. Of course, other users probably also enjoy relaxing with some good pins while watching their favorite television shows after a long day of work. Pinterest usage also spikes late on Saturday nights when people are at home relaxing.
LinkedIn is an interesting site because it enjoys two major spikes in use each day. It should come as no surprise that the website is relatively sleepy during the day. After all, no employee wants to get caught updating their online resume or networking while on the clock. LinkedIn users typically visit the site early in the morning or in the evening. Have you ever experienced how hard it can be to try to reach someone at their desk on a Monday or Friday? LinkedIn users are the same way. According to Buffer, they tend to take a break from the site on weekends, and sometimes even on Mondays and Fridays. Many studies show that Tuesday, Wednesday, and Thursday are the hottest days for LinkedIn usage.
Studies indicate that people turn to Twitter to help them get over the midweek slump. Usage of the app spikes on Wednesday afternoons. The best time for getting retweets is during the evening rush hour. Of course, maximizing posts on Twitter relies just as much on knowing how many tweets to post as it does on knowing when to post them. The sweet spot for getting the most engagement is somewhere between one and four posts per hour.
Featured photo credit: Jason Howie via flickr.com