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5 Things to Keep in Mind When Making an Infographic

5 Things to Keep in Mind When Making an Infographic

An infographic is a visually pleasing display of information. You can think of it as a colorful and informative chart or graph with words and images, or a visual article. Infographics have grown to be a highly popular and essential tool for content marketing. People love and respond well to both visuals and stories, so marketers are using that to their advantage. As more and more marketers get in on this trend, competition increases. For the best results, keep this advice in mind!

1. Create a Focus

What is the story you are going to tell with this infographic? What is the message you want to get across?

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These are questions to ask yourself because that’s how you’ll decide on the infographic’s focus. Once you decide on your infographic’s main focus, limit yourself to only that one. Don’t lose sight of what the infographic is about or you will lose your audience’s attention.

Ultimately, your infographic’s headline should be based on that one focus as well, short and to the point. Take this infographic for example, “Superheroes in the Work Force.” This title implies that the infographic is going to tell a story about what each superhero would do if they had a job. The infographic doesn’t state every fact about superheroes, it stays true to its focus.

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Infographic Title

    2. Highlight the Most Important Information

    If your infographic contains statistics, make sure you highlight the most important ones. Your infographic should flow from the most shocking statistics to the least. Since infographics are a visual tool, accompany these statistics with graphs or images, and of course a little blurb explaining what the statistic is. Also, double check the statistics. Verify that they’re current and that the source you pulled them from is reputable. Just like a press release, don’t hide the lead. Put the most newsworthy piece of information at the top.

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    3. Keep it Simple

    Simple is the way to go when it comes to infographics. This includes your information, color scheme, fonts, and images. Part of keeping it simple ties into the thought of highlighting the most important information. You may think you’re creating a useful infographic by loading it with facts, but the truth is, you’re making it too congested. It’s also important to stick to a color scheme, one that isn’t all dark colors. Too many colors is distracting. The same goes for fonts. Choose two or three readable fonts and stick with them. Last but not least, images. They should be one style throughout the entire infographic. This way, the infographic is consistent and clean.

    4. Cite Your Sources

    Give credit to your sources! It’s likely you’ll need to do some research while creating your infographic. List those sources at the bottom. If it doesn’t conflict with the flow and appearance of your infographic, you can cite in the middle as well.

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    5. Make it Easy to Share

    One of the main points of making an infographic is for people to share it. That’s why it’s crucial to make it easy to share. In order to accomplish this, you should embed the completed infographic into a blog post, share it on your social media channels, share it with bloggers in the industry, and submit it to infographic sharing websites.

    The process of making an infographic can be fun, but it’s the most fun when you realize your infographic is being shared all over the web. For the best results, and the possibility of it going viral, consider all of these tips while creating your infographic. The world of content marketing is forever growing, so learn the skills you need to grow along with it!

    Featured photo credit: http://www.freeimages.com/ via freeimages.com

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    Last Updated on July 3, 2020

    30 Small Habits To Lead A More Peaceful Life

    30 Small Habits To Lead A More Peaceful Life

    In today’s world, true peace must come from within us and our own actions. Here are 30 small things you can do on a regular basis to increase your overall sense of harmony, peace, and well-being:

    1. Don’t go to every fight you’re invited to

    Particularly when you’re around those who thrive on chaos, be willing to decline the invitation to join in on the drama.

    2. Focus on your breath

    Throughout the day, stop to take a few deep breaths. Keep stress at bay with techniques such as “square breathing.” Breathe in for four counts, hold for four counts, then out for four counts, and hold again for four counts. Repeat this cycle four times.

    3. Get organized and purge old items

    A cluttered space often creates a cluttered spirit. Take the time to get rid of anything you haven’t used in a year and invest in organizational systems that help you sustain a level of neatness.

    4. Stop yourself from being judgmental

    Whenever you are tempted to have an opinion about someone else’s life, check your intentions. Judging others creates and promotes negative energy.

    5. Say ‘thank you’ early and often

    Start and end each day with an attitude of gratitude. Look for opportunities in your daily routine and interactions to express appreciation.

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    6. Smile more

    Even if you have to “fake it until you make it,” there are many scientific benefits of smiling and laughing. Also, pay attention to your facial expression when you are doing neutral activities such as driving and walking. Turn that frown upside down!

    7. Don’t worry about the future

    As difficult as this sounds, there is a direct connection between staying in the present and living a more peaceful life. You cannot control the future. As the old proverb goes, “Worry is like a rocking chair. It gives you something to do, but it won’t get you anywhere.” Practice gently bringing your thoughts back to the present.

    8. Eat real food

    The closer the food is to the state from which it came from the earth, the better you will feel in eating it. Choose foods that grew from a plant over food that was made in a plant.

    9. Choose being happy over being right

    Too often, we sacrifice inner peace in order to make a point. It’s rarely worth it.

    10. Keep technology out of the bedroom

    Many studies, such as one conducted by Brigham and Women’s Hospital, have connected blue light of electronic devices before bed to adverse sleep and overall health. To make matters worse, many people report that they cannot resist checking email and social media when their cell phone is in reach of their bed, regardless of the time.

    11. Make use of filtering features on social media

    You may not want to “unfriend” someone completely, however you can choose whether you want to follow their posts and/or the sources of information that they share.

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    12. Get comfortable with silence

    When you picture someone who is the ultimate state of peace, typically they aren’t talking.

    13. Listen to understand, not to respond

    So often in conversations, we use our ears to give us cues about when it is our turn to say what we want to say. Practice active listening, ask questions, process, then speak.

    14. Put your troubles in a bubble

    Whenever you start to feel anxious, visualize the situation being wrapped in a bubble and then picture that sphere floating away.

    15. Speak more slowly

    Often a lack of peace manifests itself in fast or clipped speech. Take a breath, slow down, and let your thoughtful consideration drive your words.

    16. Don’t procrastinate

    Nothing adds stress to our lives like waiting until the last minute.

    17. Buy a coloring book

    Mandala coloring books for adults are becoming more popular because of their connection to creating inner peace.

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    18. Prioritize yourself

    You are the only person who you are guaranteed to live with 24 hours a day for the rest of your life.

    19. Forgive others

    Holding a grudge is hurting you exponentially more than anyone else. Let it go.

    20. Check your expectations

    Presumption often leads to drama. Remember the old saying, “Expectations are premeditated resentments.”

    21. Engage in active play

    Let your inner child come out and have some fun. Jump, dance, play, and pretend!

    22. Stop criticizing yourself

    The world is a hard enough place with more than enough critics. Your life is not served well by being one of them.

    23. Focus your energy and attention on what you want

    Thoughts, words, and actions all create energy. Energy attracts like energy. Put out what you want to get back.

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    24. Assign yourself “complaint free” days.

    Make a conscious decision not to complain about anything for a whole day. It might be harder than you think and the awareness will stick with you.

    25. Surround yourself with people you truly enjoy being in the company of

    Personalities tend to be contagious, and not everyone’s is worth catching. Be judicious in your choices.

    26. Manage your money

    Financial concerns rank top on the list of what causes people stress. Take the time each month to do a budget, calculate what you actually spend and sanity check that against the money you have coming in.

    27. Stop trying to control everything

    Not only is your inner control freak sabotaging your sense of peace, it is also likely getting in the way of external relationships as well.

    28. Practice affirmations

    Repeat positive phrases that depict the life and qualities you want to attract. It may not come naturally to you, but it works.

    29. Get up before sunrise

    Personally witnessing the dawn brings a unique sense of awe and appreciation for life.

    30. Be yourself

    Nothing creates more inner discord than trying to be something other than who we really are. Authenticity breeds happiness.

    Featured photo credit: man watching sunrise via stokpic.com

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