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5 Things to Keep in Mind When Making an Infographic

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5 Things to Keep in Mind When Making an Infographic

An infographic is a visually pleasing display of information. You can think of it as a colorful and informative chart or graph with words and images, or a visual article. Infographics have grown to be a highly popular and essential tool for content marketing. People love and respond well to both visuals and stories, so marketers are using that to their advantage. As more and more marketers get in on this trend, competition increases. For the best results, keep this advice in mind!

1. Create a Focus

What is the story you are going to tell with this infographic? What is the message you want to get across?

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These are questions to ask yourself because that’s how you’ll decide on the infographic’s focus. Once you decide on your infographic’s main focus, limit yourself to only that one. Don’t lose sight of what the infographic is about or you will lose your audience’s attention.

Ultimately, your infographic’s headline should be based on that one focus as well, short and to the point. Take this infographic for example, “Superheroes in the Work Force.” This title implies that the infographic is going to tell a story about what each superhero would do if they had a job. The infographic doesn’t state every fact about superheroes, it stays true to its focus.

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Infographic Title

    2. Highlight the Most Important Information

    If your infographic contains statistics, make sure you highlight the most important ones. Your infographic should flow from the most shocking statistics to the least. Since infographics are a visual tool, accompany these statistics with graphs or images, and of course a little blurb explaining what the statistic is. Also, double check the statistics. Verify that they’re current and that the source you pulled them from is reputable. Just like a press release, don’t hide the lead. Put the most newsworthy piece of information at the top.

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    3. Keep it Simple

    Simple is the way to go when it comes to infographics. This includes your information, color scheme, fonts, and images. Part of keeping it simple ties into the thought of highlighting the most important information. You may think you’re creating a useful infographic by loading it with facts, but the truth is, you’re making it too congested. It’s also important to stick to a color scheme, one that isn’t all dark colors. Too many colors is distracting. The same goes for fonts. Choose two or three readable fonts and stick with them. Last but not least, images. They should be one style throughout the entire infographic. This way, the infographic is consistent and clean.

    4. Cite Your Sources

    Give credit to your sources! It’s likely you’ll need to do some research while creating your infographic. List those sources at the bottom. If it doesn’t conflict with the flow and appearance of your infographic, you can cite in the middle as well.

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    5. Make it Easy to Share

    One of the main points of making an infographic is for people to share it. That’s why it’s crucial to make it easy to share. In order to accomplish this, you should embed the completed infographic into a blog post, share it on your social media channels, share it with bloggers in the industry, and submit it to infographic sharing websites.

    The process of making an infographic can be fun, but it’s the most fun when you realize your infographic is being shared all over the web. For the best results, and the possibility of it going viral, consider all of these tips while creating your infographic. The world of content marketing is forever growing, so learn the skills you need to grow along with it!

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    Featured photo credit: http://www.freeimages.com/ via freeimages.com

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    Last Updated on November 18, 2021

    10 Proven Ways to Judge a Person’s Character

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    10 Proven Ways to Judge a Person’s Character

    We all fall into the trap of judging a person’s character by their appearance. How wrong we are! All too often, the real character of the person only appears when some negative event hits them or you. Then you may see a toxic person emerging from the ruins and it is often a shock.

    A truly frightening example is revealed in the book by O’Toole in Bowman called Dangerous Instincts: How Gut Instincts Betray Us. A perfectly respectable, charming, well dressed neighbor was found to have installed a torture chamber in his garage where he was systematically abusing kidnapped women. This is an extreme example, but it does show how we can be totally deceived by a person’s physical appearance, manners and behavior.

    So, what can you do? You want to be able to assess personal qualities when you come into contact with colleagues, fresh acquaintances and new friends who might even become lifelong partners. You want to know if they are:

    • honest
    • reliable
    • competent
    • kind and compassionate
    • capable of taking the blame
    • able to persevere
    • modest and humble
    • pacific and can control anger.

    The secret is to reserve judgment and take your time. Observe them in certain situations; look at how they react. Listen to them talking, joking, laughing, explaining, complaining, blaming, praising, ranting, and preaching. Only then will you be able to judge their character. This is not foolproof, but if you follow the 10 ways below, you have a pretty good chance of not ending up in an abusive relationship.

    1. Is anger a frequent occurrence?

    All too often, angry reactions which may seem to be excessive are a sign that there are underlying issues. Do not think that every person who just snaps and throws his/her weight around mentally and physically is just reacting normally. Everyone has an occasional angry outburst when driving or when things go pear-shaped.

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    But if this is almost a daily occurrence, then you need to discover why and maybe avoid that person. Too often, anger will escalate to violent and aggressive behavior. You do not want to be near someone who thinks violence can solve personal or global problems.

    2. Can you witness acts of kindness?

    How often do you see this person being kind and considerate? Do they give money to beggars, donate to charity, do voluntary work or in some simple way show that they are willing to share the planet with about 7 billion other people?

    I was shocked when a guest of mine never showed any kindness to the weak and disadvantaged people in our town. She was ostensibly a religious person, but I began to doubt the sincerity of her beliefs.

    “The best index to a person’s character is how he treats people who can’t do him any good, and how he treats people who can’t fight back.”

    Abigail Van Buren

    3. How does this person take the blame?

    Maybe you know that s/he is responsible for a screw-up in the office or even in not turning up on time for a date. Look at their reaction. If they start blaming other colleagues or the traffic, well, this is an indication that they are not willing to take responsibility for their mistakes.

    4. Don’t use Facebook as an indicator.

    You will be relieved to know that graphology (the study of that forgotten skill of handwriting) is no longer considered a reliable test of a person’s character. Neither is Facebook stalking, fortunately. A study showed that Facebook use of foul language, sexual innuendo and gossip were not reliable indicators of a candidate’s character or future performance in the workplace.

    5. Read their emails.

    Now a much better idea is to read the person’s emails. Studies show that the use of the following can indicate certain personality traits:

    • Too many exclamation points may reveal a sunny disposition
    • Frequent errors may indicate apathy
    • Use of smileys is the only way a person can smile at you
    • Use of the third person may reveal a certain formality
    • Too many question marks can show anger
    • Overuse of capital letters is regarded as shouting. They are a definite no-no in netiquette, yet a surprising number of  people still use them.

    6. Watch out for the show offs.

    Listen to people as they talk. How often do they mention their achievements, promotions, awards and successes? If this happens a lot, it is a sure indication that this person has an over-inflated view of his/her achievements. They are unlikely to be modest or show humility. What a pity!  Another person to avoid.

    7. Look for evidence of perseverance.

    A powerful indicator of grit and tenacity is when a person persists and never gives up when they really want to achieve a life goal. Look for evidence of them keeping going in spite of enormous difficulties.

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    Great achievements by scientists and inventors all bear the hallmark of perseverance. We only have to think of Einstein, Edison (who failed thousands of times) and Nelson Mandela to get inspiration. The US Department of Education is in no doubt about how grit, tenacity and perseverance will be key success factors for youth in the 21st century.

    8. Their empathy score is high.

    Listen to how they talk about the less fortunate members of our society such as the poor, immigrants and the disabled. Do you notice that they talk in a compassionate way about these people? The fact that they even mention them is a strong indicator of empathy.

    People with zero empathy will never talk about the disadvantaged. They will rarely ask you a question about a difficult time or relationship. They will usually steer the conversation back to themselves. These people have zero empathy and in extreme cases, they are psychopaths who never show any feelings towards their victims.

    9. Learn how to be socially interactive.

    We are social animals and this is what makes us so uniquely human. If a person is isolated or a loner, this may be a negative indicator of their character. You want to meet a person who knows about trust, honesty and loyalty. The only way to practice these great qualities is to actually interact socially. The great advantage is that you can share problems and celebrate success and joy together.

    “One can acquire everything in solitude, except character.”

    Stendhal

     10. Avoid toxic people.

    These people are trying to control others and often are failing to come to terms with their own failures. Typical behavior and conversations may concern:

    • Envy or jealousy
    • Criticism of partners, colleagues and friends
    • Complaining about their own lack of success
    • Blaming others for their own bad luck or failure
    • Obsession with themselves and their problems

    Listen to these people talk and you will quickly discover that you need to avoid them at all costs because their negativity will drag you down. In addition, as much as you would like to help them, you are not qualified to do so.

    Now, having looked at some of the best ways to judge a person, what about yourself? How do others see you? Why not take Dr. Phil’s quiz and find out. Can you bear it?

    Featured photo credit: Jacek Dylag via unsplash.com

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