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5 Things to Keep in Mind When Making an Infographic

5 Things to Keep in Mind When Making an Infographic

An infographic is a visually pleasing display of information. You can think of it as a colorful and informative chart or graph with words and images, or a visual article. Infographics have grown to be a highly popular and essential tool for content marketing. People love and respond well to both visuals and stories, so marketers are using that to their advantage. As more and more marketers get in on this trend, competition increases. For the best results, keep this advice in mind!

1. Create a Focus

What is the story you are going to tell with this infographic? What is the message you want to get across?

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These are questions to ask yourself because that’s how you’ll decide on the infographic’s focus. Once you decide on your infographic’s main focus, limit yourself to only that one. Don’t lose sight of what the infographic is about or you will lose your audience’s attention.

Ultimately, your infographic’s headline should be based on that one focus as well, short and to the point. Take this infographic for example, “Superheroes in the Work Force.” This title implies that the infographic is going to tell a story about what each superhero would do if they had a job. The infographic doesn’t state every fact about superheroes, it stays true to its focus.

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Infographic Title

    2. Highlight the Most Important Information

    If your infographic contains statistics, make sure you highlight the most important ones. Your infographic should flow from the most shocking statistics to the least. Since infographics are a visual tool, accompany these statistics with graphs or images, and of course a little blurb explaining what the statistic is. Also, double check the statistics. Verify that they’re current and that the source you pulled them from is reputable. Just like a press release, don’t hide the lead. Put the most newsworthy piece of information at the top.

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    3. Keep it Simple

    Simple is the way to go when it comes to infographics. This includes your information, color scheme, fonts, and images. Part of keeping it simple ties into the thought of highlighting the most important information. You may think you’re creating a useful infographic by loading it with facts, but the truth is, you’re making it too congested. It’s also important to stick to a color scheme, one that isn’t all dark colors. Too many colors is distracting. The same goes for fonts. Choose two or three readable fonts and stick with them. Last but not least, images. They should be one style throughout the entire infographic. This way, the infographic is consistent and clean.

    4. Cite Your Sources

    Give credit to your sources! It’s likely you’ll need to do some research while creating your infographic. List those sources at the bottom. If it doesn’t conflict with the flow and appearance of your infographic, you can cite in the middle as well.

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    5. Make it Easy to Share

    One of the main points of making an infographic is for people to share it. That’s why it’s crucial to make it easy to share. In order to accomplish this, you should embed the completed infographic into a blog post, share it on your social media channels, share it with bloggers in the industry, and submit it to infographic sharing websites.

    The process of making an infographic can be fun, but it’s the most fun when you realize your infographic is being shared all over the web. For the best results, and the possibility of it going viral, consider all of these tips while creating your infographic. The world of content marketing is forever growing, so learn the skills you need to grow along with it!

    Featured photo credit: http://www.freeimages.com/ via freeimages.com

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    Last Updated on January 18, 2019

    7 Ways To Deal With Negative People

    7 Ways To Deal With Negative People

    Some people will have a rain cloud hanging over them, no matter what the weather is outside. Their negative attitude is toxic to your own moods, and you probably feel like there is little you can do about it.

    But that couldn’t be farther from the truth.

    If you want to effectively deal with negative people and be a champion of positivity, then your best route is to take definite action through some of the steps below.

    1. Limit the time you spend with them.

    First, let’s get this out of the way. You can be more positive than a cartoon sponge, but even your enthusiasm has a chance of being afflicted by the constant negativity of a friend.

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    In fact, negativity has been proven to damage your health physically, making you vulnerable to high levels of stress and even cardiac disease. There’s no reason to get hurt because of someone else’s bad mood.

    Though this may be a little tricky depending on your situation, working to spend slightly less time around negative people will keep your own spirits from slipping as well.

    2. Speak up for yourself.

    Don’t just absorb the comments that you are being bombarded with, especially if they are about you. It’s wise to be quick to listen and slow to speak, but being too quiet can give the person the impression that you are accepting what’s being said.

    3. Don’t pretend that their behavior is “OK.”

    This is an easy trap to fall into. Point out to the person that their constant negativity isn’t a good thing. We don’t want to do this because it’s far easier to let someone sit in their woes, and we’d rather just stay out of it.

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    But if you want the best for this person, avoid giving the false impression that their negativity is normal.

    4. Don’t make their problems your problems.

    Though I consider empathy a gift, it can be a dangerous thing. When we hear the complaints of a friend or family member, we typically start to take on their burdens with them.

    This is a bad habit to get into, especially if this is a person who is almost exclusively negative. These types of people are prone to embellishing and altering a story in order to gain sympathy.

    Why else would they be sharing this with you?

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    5. Change the subject.

    When you suspect that a conversation is starting to take a turn for the negative, be a champion of positivity by changing the subject. Of course, you have to do this without ignoring what the other person said.

    Acknowledge their comment, but move the conversation forward before the euphoric pleasure gained from complaining takes hold of either of you.

    6. Talk about solutions, not problems.

    Sometimes, changing the subject isn’t an option if you want to deal with negative people, but that doesn’t mean you can’t still be positive.

    I know that when someone begins dumping complaints on me, I have a hard time knowing exactly what to say. The key is to measure your responses as solution-based.

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    You can do this by asking questions like, “Well, how could this be resolved?” or, “How do you think they feel about it?”

    Use discernment to find an appropriate response that will help your friend manage their perspectives.

    7. Leave them behind.

    Sadly, there are times when we have to move on without these friends, especially if you have exhausted your best efforts toward building a positive relationship.

    If this person is a family member, you can still have a functioning relationship with them, of course, but you may still have to limit the influence they have over your wellbeing.

    That being said, what are some steps you’ve taken to deal with negative people? Let us know in the comments.

    You may also want to read: How to Stop the Negative Spin of Thoughts, Emotions and Actions.

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