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5 Things to Keep in Mind When Making an Infographic

5 Things to Keep in Mind When Making an Infographic

An infographic is a visually pleasing display of information. You can think of it as a colorful and informative chart or graph with words and images, or a visual article. Infographics have grown to be a highly popular and essential tool for content marketing. People love and respond well to both visuals and stories, so marketers are using that to their advantage. As more and more marketers get in on this trend, competition increases. For the best results, keep this advice in mind!

1. Create a Focus

What is the story you are going to tell with this infographic? What is the message you want to get across?

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These are questions to ask yourself because that’s how you’ll decide on the infographic’s focus. Once you decide on your infographic’s main focus, limit yourself to only that one. Don’t lose sight of what the infographic is about or you will lose your audience’s attention.

Ultimately, your infographic’s headline should be based on that one focus as well, short and to the point. Take this infographic for example, “Superheroes in the Work Force.” This title implies that the infographic is going to tell a story about what each superhero would do if they had a job. The infographic doesn’t state every fact about superheroes, it stays true to its focus.

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Infographic Title

    2. Highlight the Most Important Information

    If your infographic contains statistics, make sure you highlight the most important ones. Your infographic should flow from the most shocking statistics to the least. Since infographics are a visual tool, accompany these statistics with graphs or images, and of course a little blurb explaining what the statistic is. Also, double check the statistics. Verify that they’re current and that the source you pulled them from is reputable. Just like a press release, don’t hide the lead. Put the most newsworthy piece of information at the top.

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    3. Keep it Simple

    Simple is the way to go when it comes to infographics. This includes your information, color scheme, fonts, and images. Part of keeping it simple ties into the thought of highlighting the most important information. You may think you’re creating a useful infographic by loading it with facts, but the truth is, you’re making it too congested. It’s also important to stick to a color scheme, one that isn’t all dark colors. Too many colors is distracting. The same goes for fonts. Choose two or three readable fonts and stick with them. Last but not least, images. They should be one style throughout the entire infographic. This way, the infographic is consistent and clean.

    4. Cite Your Sources

    Give credit to your sources! It’s likely you’ll need to do some research while creating your infographic. List those sources at the bottom. If it doesn’t conflict with the flow and appearance of your infographic, you can cite in the middle as well.

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    5. Make it Easy to Share

    One of the main points of making an infographic is for people to share it. That’s why it’s crucial to make it easy to share. In order to accomplish this, you should embed the completed infographic into a blog post, share it on your social media channels, share it with bloggers in the industry, and submit it to infographic sharing websites.

    The process of making an infographic can be fun, but it’s the most fun when you realize your infographic is being shared all over the web. For the best results, and the possibility of it going viral, consider all of these tips while creating your infographic. The world of content marketing is forever growing, so learn the skills you need to grow along with it!

    Featured photo credit: http://www.freeimages.com/ via freeimages.com

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    Last Updated on February 11, 2021

    Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

    Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

    How often have you said something simple, only to have the person who you said this to misunderstand it or twist the meaning completely around? Nodding your head in affirmative? Then this means that you are being unclear in your communication.

    Communication should be simple, right? It’s all about two people or more talking and explaining something to the other. The problem lies in the talking itself, somehow we end up being unclear, and our words, attitude or even the way of talking becomes a barrier in communication, most of the times unknowingly. We give you six common barriers to communication, and how to get past them; for you to actually say what you mean, and or the other person to understand it as well…

    The 6 Walls You Need to Break Down to Make Communication Effective

    Think about it this way, a simple phrase like “what do you mean” can be said in many different ways and each different way would end up “communicating” something else entirely. Scream it at the other person, and the perception would be anger. Whisper this is someone’s ear and others may take it as if you were plotting something. Say it in another language, and no one gets what you mean at all, if they don’t speak it… This is what we mean when we say that talking or saying something that’s clear in your head, many not mean that you have successfully communicated it across to your intended audience – thus what you say and how, where and why you said it – at times become barriers to communication.[1]

    Perceptual Barrier

    The moment you say something in a confrontational, sarcastic, angry or emotional tone, you have set up perceptual barriers to communication. The other person or people to whom you are trying to communicate your point get the message that you are disinterested in what you are saying and sort of turn a deaf ear. In effect, you are yelling your point across to person who might as well be deaf![2]

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    The problem: When you have a tone that’s not particularly positive, a body language that denotes your own disinterest in the situation and let your own stereotypes and misgivings enter the conversation via the way you talk and gesture, the other person perceives what you saying an entirely different manner than say if you said the same while smiling and catching their gaze.

    The solution: Start the conversation on a positive note, and don’t let what you think color your tone, gestures of body language. Maintain eye contact with your audience, and smile openly and wholeheartedly…

    Attitudinal Barrier

    Some people, if you would excuse the language, are simply badass and in general are unable to form relationships or even a common point of communication with others, due to their habit of thinking to highly or too lowly of them. They basically have an attitude problem – since they hold themselves in high esteem, they are unable to form genuine lines of communication with anyone. The same is true if they think too little of themselves as well.[3]

    The problem: If anyone at work, or even in your family, tends to roam around with a superior air – anything they say is likely to be taken by you and the others with a pinch, or even a bag of salt. Simply because whenever they talk, the first thing to come out of it is their condescending attitude. And in case there’s someone with an inferiority complex, their incessant self-pity forms barriers to communication.

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    The solution: Use simple words and an encouraging smile to communicate effectively – and stick to constructive criticism, and not criticism because you are a perfectionist. If you see someone doing a good job, let them know, and disregard the thought that you could have done it better. It’s their job so measure them by industry standards and not your own.

    Language Barrier

    This is perhaps the commonest and the most inadvertent of barriers to communication. Using big words, too much of technical jargon or even using just the wrong language at the incorrect or inopportune time can lead to a loss or misinterpretation of communication. It may have sounded right in your head and to your ears as well, but if sounded gobbledygook to the others, the purpose is lost.

    The problem: Say you are trying to explain a process to the newbies and end up using every technical word and industry jargon that you knew – your communication has failed if the newbie understood zilch. You have to, without sounding patronizing, explain things to someone in the simplest language they understand instead of the most complex that you do.

    The solution: Simplify things for the other person to understand you, and understand it well. Think about it this way: if you are trying to explain something scientific to a child, you tone it down to their thinking capacity, without “dumbing” anything down in the process.[4]

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    Emotional Barrier

    Sometimes, we hesitate in opening our mouths, for fear of putting our foot in it! Other times, our emotional state is so fragile that we keep it and our lips zipped tightly together lest we explode. This is the time that our emotions become barriers to communication.[5]

    The problem: Say you had a fight at home and are on a slow boil, muttering, in your head, about the injustice of it all. At this time, you have to give someone a dressing down over their work performance. You are likely to transfer at least part of your angst to the conversation then, and talk about unfairness in general, leaving the other person stymied about what you actually meant!

    The solution: Remove your emotions and feelings to a personal space, and talk to the other person as you normally would. Treat any phobias or fears that you have and nip them in the bud so that they don’t become a problem. And remember, no one is perfect.

    Cultural Barrier

    Sometimes, being in an ever-shrinking world means that inadvertently, rules can make cultures clash and cultural clashes can turn into barriers to communication. The idea is to make your point across without hurting anyone’s cultural or religious sentiments.

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    The problem: There are so many ways culture clashes can happen during communication and with cultural clashes; it’s not always about ethnicity. A non-smoker may have problems with smokers taking breaks; an older boss may have issues with younger staff using the Internet too much.

    The solution: Communicate only what is necessary to get the point across – and eave your personal sentiments or feelings out of it. Try to be accommodative of the other’s viewpoint, and in case you still need to work it out, do it one to one, to avoid making a spectacle of the other person’s beliefs.[6]

    Gender Barrier

    Finally, it’s about Men from Mars and Women from Venus. Sometimes, men don’t understand women and women don’t get men – and this gender gap throws barriers in communication. Women tend to take conflict to their graves, literally, while men can move on instantly. Women rely on intuition, men on logic – so inherently, gender becomes a big block in successful communication.[7]

    The problem: A male boss may inadvertently rub his female subordinates the wrong way with anti-feminism innuendoes, or even have problems with women taking too many family leaves. Similarly, women sometimes let their emotions get the better of them, something a male audience can’t relate to.

    The solution: Talk to people like people – don’t think or classify them into genders and then talk accordingly. Don’t make comments or innuendos that are gender biased – you don’t have to come across as an MCP or as a bra-burning feminist either. Keep gender out of it.

    And remember, the key to successful communication is simply being open, making eye contact and smiling intermittently. The battle is usually half won when you say what you mean in simple, straightforward words and keep your emotions out of it.

    Reference

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