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Seven Ways to Use Animated Videos in Marketing

Seven Ways to Use Animated Videos in Marketing

While marketing companies have a number of tools that they use, one of the most effective tools is creating videos to sell a product or service. YouTube is the second largest search engine behind Google, which makes it a cost-effective way to have customers find you and buy from you. If you create animated videos for your marketing, you can make difficult topics more enjoyable or understandable. How and why should you use animated videos in marketing? Read on to find out more.

Market to businesses

If you need to create a presentation to show to high-level executives in another field where you want to sell your product or service, you can use animated videos to discuss it. This will save your potential client’s time, so they will appreciate the gesture. You also will be able to get across more ideas than if you used words. A video shows your product’s advantages right away. It can point to things that neither words nor conventional photography can, and can demonstrate a complicated process. If you wanted to show your customer what a finished product would look like, animation is the way to go.

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E-mail campaigns

If you are sending out an email blast, animated videos will be effective. Animation in a marketing emails will attract viewers. People like to click on videos. You get the added advantage of not using a lot of words or taking up a lot of space when trying to market to people. The hitch in an e-mail campaign is that it might not be compatible on all devices and servers. Some providers strip attachments as a general rule too.

Television advertising

When animation is added to 3D televisions or HDTV, the effect is a thrill ride for those that are watching. If you plan to advertise on television, you can improve the ad by putting an animated video on TV. This will allow customers to remember you more effectively when it is time to buy from you.

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Website feature

When clever and entertaining, putting an animated video on your website can convince people they want to stay to learn what you have to offer. Your site will be more searchable too. If you want to have potential customers stay with you for a long time, add a video that runs like a computer game. You want fun features, such as a bobbing face in a house window, a clickable door leading to another “room” in the house, or a dog dashing unexpectedly from behind a chair. You can direct them to other pages through the animation. Ask people to find hidden treasures and make them more likely to purchase your product. Through animation, you can use special effects on your website that would cost a fortune if you chose to film with actors in a studio. Animation also can make people laugh and remember your site more readily.

Technical information

If your product or service involves a lot of technical terms, jargon or complicated ideas, you will get your message across to the potential client more effectively through animation. Remember when you were young? Teachers often showed videos with cartoons to explain tough subjects. The results are the same even though we’re all adults now.

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Entertainment

Some items for sale are dull or need to be presented in a more humorous way. Animation is a way you can do that. If you sell something for bathroom plumbing, you might benefit by making the animated video funny. Or if you are an accountant and want to discuss something other than numbers in a spreadsheet, you might turn to animation to make it entertaining.

Better image

You might be an excellent sales representative or owner of the company, but you might not want your image on your website. You can create an animated video that is a better picture of your business than what you would otherwise put on your website. Videos are better than still photography in general. People like to see movement in a picture, which is why videos are popular.

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Choosing to use animation in your marketing will enhance the way people perceive your product or service.

Featured photo credit: Inspiring Videos via lifehack.org

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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