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Seven Ways to Use Animated Videos in Marketing

Seven Ways to Use Animated Videos in Marketing

While marketing companies have a number of tools that they use, one of the most effective tools is creating videos to sell a product or service. YouTube is the second largest search engine behind Google, which makes it a cost-effective way to have customers find you and buy from you. If you create animated videos for your marketing, you can make difficult topics more enjoyable or understandable. How and why should you use animated videos in marketing? Read on to find out more.

Market to businesses

If you need to create a presentation to show to high-level executives in another field where you want to sell your product or service, you can use animated videos to discuss it. This will save your potential client’s time, so they will appreciate the gesture. You also will be able to get across more ideas than if you used words. A video shows your product’s advantages right away. It can point to things that neither words nor conventional photography can, and can demonstrate a complicated process. If you wanted to show your customer what a finished product would look like, animation is the way to go.

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E-mail campaigns

If you are sending out an email blast, animated videos will be effective. Animation in a marketing emails will attract viewers. People like to click on videos. You get the added advantage of not using a lot of words or taking up a lot of space when trying to market to people. The hitch in an e-mail campaign is that it might not be compatible on all devices and servers. Some providers strip attachments as a general rule too.

Television advertising

When animation is added to 3D televisions or HDTV, the effect is a thrill ride for those that are watching. If you plan to advertise on television, you can improve the ad by putting an animated video on TV. This will allow customers to remember you more effectively when it is time to buy from you.

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Website feature

When clever and entertaining, putting an animated video on your website can convince people they want to stay to learn what you have to offer. Your site will be more searchable too. If you want to have potential customers stay with you for a long time, add a video that runs like a computer game. You want fun features, such as a bobbing face in a house window, a clickable door leading to another “room” in the house, or a dog dashing unexpectedly from behind a chair. You can direct them to other pages through the animation. Ask people to find hidden treasures and make them more likely to purchase your product. Through animation, you can use special effects on your website that would cost a fortune if you chose to film with actors in a studio. Animation also can make people laugh and remember your site more readily.

Technical information

If your product or service involves a lot of technical terms, jargon or complicated ideas, you will get your message across to the potential client more effectively through animation. Remember when you were young? Teachers often showed videos with cartoons to explain tough subjects. The results are the same even though we’re all adults now.

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Entertainment

Some items for sale are dull or need to be presented in a more humorous way. Animation is a way you can do that. If you sell something for bathroom plumbing, you might benefit by making the animated video funny. Or if you are an accountant and want to discuss something other than numbers in a spreadsheet, you might turn to animation to make it entertaining.

Better image

You might be an excellent sales representative or owner of the company, but you might not want your image on your website. You can create an animated video that is a better picture of your business than what you would otherwise put on your website. Videos are better than still photography in general. People like to see movement in a picture, which is why videos are popular.

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Choosing to use animation in your marketing will enhance the way people perceive your product or service.

Featured photo credit: Inspiring Videos via lifehack.org

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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