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Seven Ways to Use Animated Videos in Marketing

Seven Ways to Use Animated Videos in Marketing

While marketing companies have a number of tools that they use, one of the most effective tools is creating videos to sell a product or service. YouTube is the second largest search engine behind Google, which makes it a cost-effective way to have customers find you and buy from you. If you create animated videos for your marketing, you can make difficult topics more enjoyable or understandable. How and why should you use animated videos in marketing? Read on to find out more.

Market to businesses

If you need to create a presentation to show to high-level executives in another field where you want to sell your product or service, you can use animated videos to discuss it. This will save your potential client’s time, so they will appreciate the gesture. You also will be able to get across more ideas than if you used words. A video shows your product’s advantages right away. It can point to things that neither words nor conventional photography can, and can demonstrate a complicated process. If you wanted to show your customer what a finished product would look like, animation is the way to go.

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E-mail campaigns

If you are sending out an email blast, animated videos will be effective. Animation in a marketing emails will attract viewers. People like to click on videos. You get the added advantage of not using a lot of words or taking up a lot of space when trying to market to people. The hitch in an e-mail campaign is that it might not be compatible on all devices and servers. Some providers strip attachments as a general rule too.

Television advertising

When animation is added to 3D televisions or HDTV, the effect is a thrill ride for those that are watching. If you plan to advertise on television, you can improve the ad by putting an animated video on TV. This will allow customers to remember you more effectively when it is time to buy from you.

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Website feature

When clever and entertaining, putting an animated video on your website can convince people they want to stay to learn what you have to offer. Your site will be more searchable too. If you want to have potential customers stay with you for a long time, add a video that runs like a computer game. You want fun features, such as a bobbing face in a house window, a clickable door leading to another “room” in the house, or a dog dashing unexpectedly from behind a chair. You can direct them to other pages through the animation. Ask people to find hidden treasures and make them more likely to purchase your product. Through animation, you can use special effects on your website that would cost a fortune if you chose to film with actors in a studio. Animation also can make people laugh and remember your site more readily.

Technical information

If your product or service involves a lot of technical terms, jargon or complicated ideas, you will get your message across to the potential client more effectively through animation. Remember when you were young? Teachers often showed videos with cartoons to explain tough subjects. The results are the same even though we’re all adults now.

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Entertainment

Some items for sale are dull or need to be presented in a more humorous way. Animation is a way you can do that. If you sell something for bathroom plumbing, you might benefit by making the animated video funny. Or if you are an accountant and want to discuss something other than numbers in a spreadsheet, you might turn to animation to make it entertaining.

Better image

You might be an excellent sales representative or owner of the company, but you might not want your image on your website. You can create an animated video that is a better picture of your business than what you would otherwise put on your website. Videos are better than still photography in general. People like to see movement in a picture, which is why videos are popular.

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Choosing to use animation in your marketing will enhance the way people perceive your product or service.

Featured photo credit: Inspiring Videos via lifehack.org

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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