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8 Affordable Online Marketing Tricks for Startup Businesses

8 Affordable Online Marketing Tricks for Startup Businesses

According to research, 9 out of 10 startups are bound to fail. One of the reasons why startup businesses fail is the lack of funds to fuel their advertising campaign and become visible within the niche. Since most new companies don’t have the money to invest on traditional advertising strategies, it is a good idea to learn how to use online marketing strategies instead.

Online marketing makes a great alternative to the expensive traditional advertising methods. Online marketing is a cost effective option that even businesses with the smallest marketing capital can use. Thanks to our digital world, a startup can build their presence online at a minimal cost.

Here are eight effective online marketing strategies that startups can adapt.

1. Create superb content

Content is an important currency in today’s world of digital marketing. Content drives traffic, helps improve ranking, and could potentially help your site convert. However, you have to understand that it is not just any type of content. You have to ensure the quality of content that you produce.

How exactly do you make superb content for your online marketing campaign? As rule of thumb, content must be original and valuable. It should contain information useful to a particular niche.

Also, you have to maximize using headlines in order to help readers keep track of what you are discussing. Just how important are the headlines? 80% of people will read your headlines, but only 20% will read the entire content.

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It is also important to include images and videos to keep the readers interested. More importantly, images can be used to get ideas across even better. Next, you also want to consider the length. It has been proven that longer content favors your SEO strategy.

2. Increase the reach in social media

Social media is a game changer for startup entrepreneurs. It has altered the way businesses influence and communicate to their market. It has also benefited startups by providing them with leads. In order to maximize the use of social media, it is pertinent to increase your reach in social media.

Facebook is still the largest social media platform online. With billions of accounts, Facebook is (appropriately) the face of social media marketing. Unfortunately, organic reach for Facebook pages declined since the platform changed its algorithm. From 16% reach in 2012, organic reach is only at an average of 2.7% last year.

In order to increase the reach in social media, you will have to resort to both organic and paid methods. For organic methods, it is important to develop a voice that matches your company’s branding. Next, it is important to know exactly when to post. Timing is important, especially in maximizing engagement. Also, you need to share valuable content more than you promote your products and services.

As for paid methods, you need to first know your market well. This way, you get the most from your advertising budget on social media. It is important to know the demographic, and the location of your market to maximize results.

Also, it is highly advisable to mix the use of social media platforms. Instagram, Facebook, and Twitter have different specializations, which make them unique. Each unique social media platform provides another way to help you reach your niche.

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3. Improve SEO

How important is SEO for startup entrepreneurs? According to statistics, organic search leads have generated an average of 14.6% close rate. Also, 75% of Google users will simply stay on the first page of the search result. This means that finding your site even on just the second page of the search result equates lower traffic and fewer views.

In terms of cost, SEO is also cost effective. In fact, it is considered 61% cheaper than outbound marketing. Why is it affordable? SEO experts maximize what any given search engine’s algorithm offers. Marketers simply adapt to the changing algorithm in order to maintain and improve a site’s ranking.

Over the years, Google has improved its algorithm in favor of websites that provide the best user experience. This is why web owners are forced to adapt a mobile friendly site, and to have high quality content to provide their niche. Social media also becomes a game changer as it provides signals to search engine spiders which entries become trending.

4. Use influencers

Influencer marketing is relatively new in the range of effective online marketing strategies. However, in terms of concept, it is a modern means of word-of-mouth advertising. Influencer marketing is the use of a person’s network to promote a product or service.

Influencers can range from bloggers, to famous people on Instagram, and even YouTube celebrities. A startup entrepreneur can manage to increase the reach of their startup company once they have the right influencer. This is also a low maintenance and cost effective marketing strategy. Typically, influencers only require freebies.

5. Make a responsive website

There is no reason for startup entrepreneurs to ignore redesigning an outdated website. It is no secret that with improving technology, we have witnessed an increase in traffic from mobile phones and tablets. 16% of the entire web traffic now comes from mobile sources.

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Your website will reflect what your company is all about in the eyes of your market. According to a survey conducted by Google, almost 50% of users think that the company doesn’t care about their business if they don’t have a responsive website.

In case your site is still not mobile friendly, you are missing out on a lot. In addition to this, 70% of mobile searches have led to an action.

6. Use visuals

It has been proven that visuals can affect how a person thinks. In fact, addition of visuals can boost a person’s willingness to finish an entire text by as much as 80%. Also, associating visual images to information improves the retention of data.

By implementing visual strategy on their online marketing, startup entrepreneurs can increase the likelihood that their market is going to purchase from them by as much as 85%.

What are the types of visuals that you could invest in? Infographics make a great option. According to statistics, there’s an 800% increase in search volume for infographics from 2010 to 2012. What makes infographics popular is their ability to convey statistics and ideas in a simplified manner.

Videos also make a great option for visual marketing. YouTube and Vimeo are among the most popular video marketing platforms used by startups today.

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 7. Email marketing

A lot of startup entrepreneurs may hesitate in using email marketing given the presence of social media. To give you an idea about the power of email marketing, 77% of consumers prefer to receive marketing communications via email. Also, 44% of email recipients have purchased at least once because of a promotional email.

Startup entrepreneurs should understand that email marketing remains a proven effective online marketing strategy. In fact, 89% of marketers believe that email marketing is their primary channel for lead generation. In 2012, email ad revenue has reached $156 million according to a study.

As far as the cost goes, emails are free! In order to get noticed, you simply need to catch someone’s attention with a great headline and content.

8. Offer freebies

Does freebie marketing really work? How can a business afford to give something totally free? For startup businesses, offering freebies can help your business in so many ways. It can open a different market, not to mention prove your company’s worth.

What are things that you can offer for free? Valuable content is usually given for free in order to catch the attention of the market. Content may come in the form of blogs, but for startup businesses that want to take it to the next level, they can make an e-book instead. It is also possible to offer free videos, as well.

There are many creative ways on how to make use of freebies. For example, if you are selling a product, you can give coupon codes, or raffle off free items on social media every now and then.

Conclusion

It is possible for startup businesses to reach their marketing goals despite having a small marketing budget. By using the right online marketing strategy, it is possible to not only get more people to look in your direction, but also increase your sales.

Featured photo credit: Jay Wennington via unsplash.com

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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