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8 Affordable Online Marketing Tricks for Startup Businesses

8 Affordable Online Marketing Tricks for Startup Businesses

According to research, 9 out of 10 startups are bound to fail. One of the reasons why startup businesses fail is the lack of funds to fuel their advertising campaign and become visible within the niche. Since most new companies don’t have the money to invest on traditional advertising strategies, it is a good idea to learn how to use online marketing strategies instead.

Online marketing makes a great alternative to the expensive traditional advertising methods. Online marketing is a cost effective option that even businesses with the smallest marketing capital can use. Thanks to our digital world, a startup can build their presence online at a minimal cost.

Here are eight effective online marketing strategies that startups can adapt.

1. Create superb content

Content is an important currency in today’s world of digital marketing. Content drives traffic, helps improve ranking, and could potentially help your site convert. However, you have to understand that it is not just any type of content. You have to ensure the quality of content that you produce.

How exactly do you make superb content for your online marketing campaign? As rule of thumb, content must be original and valuable. It should contain information useful to a particular niche.

Also, you have to maximize using headlines in order to help readers keep track of what you are discussing. Just how important are the headlines? 80% of people will read your headlines, but only 20% will read the entire content.

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It is also important to include images and videos to keep the readers interested. More importantly, images can be used to get ideas across even better. Next, you also want to consider the length. It has been proven that longer content favors your SEO strategy.

2. Increase the reach in social media

Social media is a game changer for startup entrepreneurs. It has altered the way businesses influence and communicate to their market. It has also benefited startups by providing them with leads. In order to maximize the use of social media, it is pertinent to increase your reach in social media.

Facebook is still the largest social media platform online. With billions of accounts, Facebook is (appropriately) the face of social media marketing. Unfortunately, organic reach for Facebook pages declined since the platform changed its algorithm. From 16% reach in 2012, organic reach is only at an average of 2.7% last year.

In order to increase the reach in social media, you will have to resort to both organic and paid methods. For organic methods, it is important to develop a voice that matches your company’s branding. Next, it is important to know exactly when to post. Timing is important, especially in maximizing engagement. Also, you need to share valuable content more than you promote your products and services.

As for paid methods, you need to first know your market well. This way, you get the most from your advertising budget on social media. It is important to know the demographic, and the location of your market to maximize results.

Also, it is highly advisable to mix the use of social media platforms. Instagram, Facebook, and Twitter have different specializations, which make them unique. Each unique social media platform provides another way to help you reach your niche.

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3. Improve SEO

How important is SEO for startup entrepreneurs? According to statistics, organic search leads have generated an average of 14.6% close rate. Also, 75% of Google users will simply stay on the first page of the search result. This means that finding your site even on just the second page of the search result equates lower traffic and fewer views.

In terms of cost, SEO is also cost effective. In fact, it is considered 61% cheaper than outbound marketing. Why is it affordable? SEO experts maximize what any given search engine’s algorithm offers. Marketers simply adapt to the changing algorithm in order to maintain and improve a site’s ranking.

Over the years, Google has improved its algorithm in favor of websites that provide the best user experience. This is why web owners are forced to adapt a mobile friendly site, and to have high quality content to provide their niche. Social media also becomes a game changer as it provides signals to search engine spiders which entries become trending.

4. Use influencers

Influencer marketing is relatively new in the range of effective online marketing strategies. However, in terms of concept, it is a modern means of word-of-mouth advertising. Influencer marketing is the use of a person’s network to promote a product or service.

Influencers can range from bloggers, to famous people on Instagram, and even YouTube celebrities. A startup entrepreneur can manage to increase the reach of their startup company once they have the right influencer. This is also a low maintenance and cost effective marketing strategy. Typically, influencers only require freebies.

5. Make a responsive website

There is no reason for startup entrepreneurs to ignore redesigning an outdated website. It is no secret that with improving technology, we have witnessed an increase in traffic from mobile phones and tablets. 16% of the entire web traffic now comes from mobile sources.

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Your website will reflect what your company is all about in the eyes of your market. According to a survey conducted by Google, almost 50% of users think that the company doesn’t care about their business if they don’t have a responsive website.

In case your site is still not mobile friendly, you are missing out on a lot. In addition to this, 70% of mobile searches have led to an action.

6. Use visuals

It has been proven that visuals can affect how a person thinks. In fact, addition of visuals can boost a person’s willingness to finish an entire text by as much as 80%. Also, associating visual images to information improves the retention of data.

By implementing visual strategy on their online marketing, startup entrepreneurs can increase the likelihood that their market is going to purchase from them by as much as 85%.

What are the types of visuals that you could invest in? Infographics make a great option. According to statistics, there’s an 800% increase in search volume for infographics from 2010 to 2012. What makes infographics popular is their ability to convey statistics and ideas in a simplified manner.

Videos also make a great option for visual marketing. YouTube and Vimeo are among the most popular video marketing platforms used by startups today.

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 7. Email marketing

A lot of startup entrepreneurs may hesitate in using email marketing given the presence of social media. To give you an idea about the power of email marketing, 77% of consumers prefer to receive marketing communications via email. Also, 44% of email recipients have purchased at least once because of a promotional email.

Startup entrepreneurs should understand that email marketing remains a proven effective online marketing strategy. In fact, 89% of marketers believe that email marketing is their primary channel for lead generation. In 2012, email ad revenue has reached $156 million according to a study.

As far as the cost goes, emails are free! In order to get noticed, you simply need to catch someone’s attention with a great headline and content.

8. Offer freebies

Does freebie marketing really work? How can a business afford to give something totally free? For startup businesses, offering freebies can help your business in so many ways. It can open a different market, not to mention prove your company’s worth.

What are things that you can offer for free? Valuable content is usually given for free in order to catch the attention of the market. Content may come in the form of blogs, but for startup businesses that want to take it to the next level, they can make an e-book instead. It is also possible to offer free videos, as well.

There are many creative ways on how to make use of freebies. For example, if you are selling a product, you can give coupon codes, or raffle off free items on social media every now and then.

Conclusion

It is possible for startup businesses to reach their marketing goals despite having a small marketing budget. By using the right online marketing strategy, it is possible to not only get more people to look in your direction, but also increase your sales.

Featured photo credit: Jay Wennington via unsplash.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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