According to research, 9 out of 10 startups are bound to fail. One of the reasons why startup businesses fail is the lack of funds to fuel their advertising campaign and become visible within the niche. Since most new companies don’t have the money to invest on traditional advertising strategies, it is a good idea to learn how to use online marketing strategies instead.
Online marketing makes a great alternative to the expensive traditional advertising methods. Online marketing is a cost effective option that even businesses with the smallest marketing capital can use. Thanks to our digital world, a startup can build their presence online at a minimal cost.
Here are eight effective online marketing strategies that startups can adapt.
1. Create superb content
Content is an important currency in today’s world of digital marketing. Content drives traffic, helps improve ranking, and could potentially help your site convert. However, you have to understand that it is not just any type of content. You have to ensure the quality of content that you produce.
How exactly do you make superb content for your online marketing campaign? As rule of thumb, content must be original and valuable. It should contain information useful to a particular niche.
Also, you have to maximize using headlines in order to help readers keep track of what you are discussing. Just how important are the headlines? 80% of people will read your headlines, but only 20% will read the entire content.
It is also important to include images and videos to keep the readers interested. More importantly, images can be used to get ideas across even better. Next, you also want to consider the length. It has been proven that longer content favors your SEO strategy.
2. Increase the reach in social media
Social media is a game changer for startup entrepreneurs. It has altered the way businesses influence and communicate to their market. It has also benefited startups by providing them with leads. In order to maximize the use of social media, it is pertinent to increase your reach in social media.
Facebook is still the largest social media platform online. With billions of accounts, Facebook is (appropriately) the face of social media marketing. Unfortunately, organic reach for Facebook pages declined since the platform changed its algorithm. From 16% reach in 2012, organic reach is only at an average of 2.7% last year.
In order to increase the reach in social media, you will have to resort to both organic and paid methods. For organic methods, it is important to develop a voice that matches your company’s branding. Next, it is important to know exactly when to post. Timing is important, especially in maximizing engagement. Also, you need to share valuable content more than you promote your products and services.
As for paid methods, you need to first know your market well. This way, you get the most from your advertising budget on social media. It is important to know the demographic, and the location of your market to maximize results.
Also, it is highly advisable to mix the use of social media platforms. Instagram, Facebook, and Twitter have different specializations, which make them unique. Each unique social media platform provides another way to help you reach your niche.
3. Improve SEO
How important is SEO for startup entrepreneurs? According to statistics, organic search leads have generated an average of 14.6% close rate. Also, 75% of Google users will simply stay on the first page of the search result. This means that finding your site even on just the second page of the search result equates lower traffic and fewer views.
In terms of cost, SEO is also cost effective. In fact, it is considered 61% cheaper than outbound marketing. Why is it affordable? SEO experts maximize what any given search engine’s algorithm offers. Marketers simply adapt to the changing algorithm in order to maintain and improve a site’s ranking.
Over the years, Google has improved its algorithm in favor of websites that provide the best user experience. This is why web owners are forced to adapt a mobile friendly site, and to have high quality content to provide their niche. Social media also becomes a game changer as it provides signals to search engine spiders which entries become trending.
4. Use influencers
Influencer marketing is relatively new in the range of effective online marketing strategies. However, in terms of concept, it is a modern means of word-of-mouth advertising. Influencer marketing is the use of a person’s network to promote a product or service.
Influencers can range from bloggers, to famous people on Instagram, and even YouTube celebrities. A startup entrepreneur can manage to increase the reach of their startup company once they have the right influencer. This is also a low maintenance and cost effective marketing strategy. Typically, influencers only require freebies.
5. Make a responsive website
There is no reason for startup entrepreneurs to ignore redesigning an outdated website. It is no secret that with improving technology, we have witnessed an increase in traffic from mobile phones and tablets. 16% of the entire web traffic now comes from mobile sources.
Your website will reflect what your company is all about in the eyes of your market. According to a survey conducted by Google, almost 50% of users think that the company doesn’t care about their business if they don’t have a responsive website.
In case your site is still not mobile friendly, you are missing out on a lot. In addition to this, 70% of mobile searches have led to an action.
6. Use visuals
It has been proven that visuals can affect how a person thinks. In fact, addition of visuals can boost a person’s willingness to finish an entire text by as much as 80%. Also, associating visual images to information improves the retention of data.
By implementing visual strategy on their online marketing, startup entrepreneurs can increase the likelihood that their market is going to purchase from them by as much as 85%.
What are the types of visuals that you could invest in? Infographics make a great option. According to statistics, there’s an 800% increase in search volume for infographics from 2010 to 2012. What makes infographics popular is their ability to convey statistics and ideas in a simplified manner.
Videos also make a great option for visual marketing. YouTube and Vimeo are among the most popular video marketing platforms used by startups today.
7. Email marketing
A lot of startup entrepreneurs may hesitate in using email marketing given the presence of social media. To give you an idea about the power of email marketing, 77% of consumers prefer to receive marketing communications via email. Also, 44% of email recipients have purchased at least once because of a promotional email.
Startup entrepreneurs should understand that email marketing remains a proven effective online marketing strategy. In fact, 89% of marketers believe that email marketing is their primary channel for lead generation. In 2012, email ad revenue has reached $156 million according to a study.
As far as the cost goes, emails are free! In order to get noticed, you simply need to catch someone’s attention with a great headline and content.
8. Offer freebies
Does freebie marketing really work? How can a business afford to give something totally free? For startup businesses, offering freebies can help your business in so many ways. It can open a different market, not to mention prove your company’s worth.
What are things that you can offer for free? Valuable content is usually given for free in order to catch the attention of the market. Content may come in the form of blogs, but for startup businesses that want to take it to the next level, they can make an e-book instead. It is also possible to offer free videos, as well.
There are many creative ways on how to make use of freebies. For example, if you are selling a product, you can give coupon codes, or raffle off free items on social media every now and then.
It is possible for startup businesses to reach their marketing goals despite having a small marketing budget. By using the right online marketing strategy, it is possible to not only get more people to look in your direction, but also increase your sales.
Featured photo credit: Jay Wennington via unsplash.com