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8 Affordable Online Marketing Tricks for Startup Businesses

8 Affordable Online Marketing Tricks for Startup Businesses

According to research, 9 out of 10 startups are bound to fail. One of the reasons why startup businesses fail is the lack of funds to fuel their advertising campaign and become visible within the niche. Since most new companies don’t have the money to invest on traditional advertising strategies, it is a good idea to learn how to use online marketing strategies instead.

Online marketing makes a great alternative to the expensive traditional advertising methods. Online marketing is a cost effective option that even businesses with the smallest marketing capital can use. Thanks to our digital world, a startup can build their presence online at a minimal cost.

Here are eight effective online marketing strategies that startups can adapt.

1. Create superb content

Content is an important currency in today’s world of digital marketing. Content drives traffic, helps improve ranking, and could potentially help your site convert. However, you have to understand that it is not just any type of content. You have to ensure the quality of content that you produce.

How exactly do you make superb content for your online marketing campaign? As rule of thumb, content must be original and valuable. It should contain information useful to a particular niche.

Also, you have to maximize using headlines in order to help readers keep track of what you are discussing. Just how important are the headlines? 80% of people will read your headlines, but only 20% will read the entire content.

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It is also important to include images and videos to keep the readers interested. More importantly, images can be used to get ideas across even better. Next, you also want to consider the length. It has been proven that longer content favors your SEO strategy.

2. Increase the reach in social media

Social media is a game changer for startup entrepreneurs. It has altered the way businesses influence and communicate to their market. It has also benefited startups by providing them with leads. In order to maximize the use of social media, it is pertinent to increase your reach in social media.

Facebook is still the largest social media platform online. With billions of accounts, Facebook is (appropriately) the face of social media marketing. Unfortunately, organic reach for Facebook pages declined since the platform changed its algorithm. From 16% reach in 2012, organic reach is only at an average of 2.7% last year.

In order to increase the reach in social media, you will have to resort to both organic and paid methods. For organic methods, it is important to develop a voice that matches your company’s branding. Next, it is important to know exactly when to post. Timing is important, especially in maximizing engagement. Also, you need to share valuable content more than you promote your products and services.

As for paid methods, you need to first know your market well. This way, you get the most from your advertising budget on social media. It is important to know the demographic, and the location of your market to maximize results.

Also, it is highly advisable to mix the use of social media platforms. Instagram, Facebook, and Twitter have different specializations, which make them unique. Each unique social media platform provides another way to help you reach your niche.

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3. Improve SEO

How important is SEO for startup entrepreneurs? According to statistics, organic search leads have generated an average of 14.6% close rate. Also, 75% of Google users will simply stay on the first page of the search result. This means that finding your site even on just the second page of the search result equates lower traffic and fewer views.

In terms of cost, SEO is also cost effective. In fact, it is considered 61% cheaper than outbound marketing. Why is it affordable? SEO experts maximize what any given search engine’s algorithm offers. Marketers simply adapt to the changing algorithm in order to maintain and improve a site’s ranking.

Over the years, Google has improved its algorithm in favor of websites that provide the best user experience. This is why web owners are forced to adapt a mobile friendly site, and to have high quality content to provide their niche. Social media also becomes a game changer as it provides signals to search engine spiders which entries become trending.

4. Use influencers

Influencer marketing is relatively new in the range of effective online marketing strategies. However, in terms of concept, it is a modern means of word-of-mouth advertising. Influencer marketing is the use of a person’s network to promote a product or service.

Influencers can range from bloggers, to famous people on Instagram, and even YouTube celebrities. A startup entrepreneur can manage to increase the reach of their startup company once they have the right influencer. This is also a low maintenance and cost effective marketing strategy. Typically, influencers only require freebies.

5. Make a responsive website

There is no reason for startup entrepreneurs to ignore redesigning an outdated website. It is no secret that with improving technology, we have witnessed an increase in traffic from mobile phones and tablets. 16% of the entire web traffic now comes from mobile sources.

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Your website will reflect what your company is all about in the eyes of your market. According to a survey conducted by Google, almost 50% of users think that the company doesn’t care about their business if they don’t have a responsive website.

In case your site is still not mobile friendly, you are missing out on a lot. In addition to this, 70% of mobile searches have led to an action.

6. Use visuals

It has been proven that visuals can affect how a person thinks. In fact, addition of visuals can boost a person’s willingness to finish an entire text by as much as 80%. Also, associating visual images to information improves the retention of data.

By implementing visual strategy on their online marketing, startup entrepreneurs can increase the likelihood that their market is going to purchase from them by as much as 85%.

What are the types of visuals that you could invest in? Infographics make a great option. According to statistics, there’s an 800% increase in search volume for infographics from 2010 to 2012. What makes infographics popular is their ability to convey statistics and ideas in a simplified manner.

Videos also make a great option for visual marketing. YouTube and Vimeo are among the most popular video marketing platforms used by startups today.

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 7. Email marketing

A lot of startup entrepreneurs may hesitate in using email marketing given the presence of social media. To give you an idea about the power of email marketing, 77% of consumers prefer to receive marketing communications via email. Also, 44% of email recipients have purchased at least once because of a promotional email.

Startup entrepreneurs should understand that email marketing remains a proven effective online marketing strategy. In fact, 89% of marketers believe that email marketing is their primary channel for lead generation. In 2012, email ad revenue has reached $156 million according to a study.

As far as the cost goes, emails are free! In order to get noticed, you simply need to catch someone’s attention with a great headline and content.

8. Offer freebies

Does freebie marketing really work? How can a business afford to give something totally free? For startup businesses, offering freebies can help your business in so many ways. It can open a different market, not to mention prove your company’s worth.

What are things that you can offer for free? Valuable content is usually given for free in order to catch the attention of the market. Content may come in the form of blogs, but for startup businesses that want to take it to the next level, they can make an e-book instead. It is also possible to offer free videos, as well.

There are many creative ways on how to make use of freebies. For example, if you are selling a product, you can give coupon codes, or raffle off free items on social media every now and then.

Conclusion

It is possible for startup businesses to reach their marketing goals despite having a small marketing budget. By using the right online marketing strategy, it is possible to not only get more people to look in your direction, but also increase your sales.

Featured photo credit: Jay Wennington via unsplash.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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