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8 Affordable Online Marketing Tricks for Startup Businesses

8 Affordable Online Marketing Tricks for Startup Businesses

According to research, 9 out of 10 startups are bound to fail. One of the reasons why startup businesses fail is the lack of funds to fuel their advertising campaign and become visible within the niche. Since most new companies don’t have the money to invest on traditional advertising strategies, it is a good idea to learn how to use online marketing strategies instead.

Online marketing makes a great alternative to the expensive traditional advertising methods. Online marketing is a cost effective option that even businesses with the smallest marketing capital can use. Thanks to our digital world, a startup can build their presence online at a minimal cost.

Here are eight effective online marketing strategies that startups can adapt.

1. Create superb content

Content is an important currency in today’s world of digital marketing. Content drives traffic, helps improve ranking, and could potentially help your site convert. However, you have to understand that it is not just any type of content. You have to ensure the quality of content that you produce.

How exactly do you make superb content for your online marketing campaign? As rule of thumb, content must be original and valuable. It should contain information useful to a particular niche.

Also, you have to maximize using headlines in order to help readers keep track of what you are discussing. Just how important are the headlines? 80% of people will read your headlines, but only 20% will read the entire content.

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It is also important to include images and videos to keep the readers interested. More importantly, images can be used to get ideas across even better. Next, you also want to consider the length. It has been proven that longer content favors your SEO strategy.

2. Increase the reach in social media

Social media is a game changer for startup entrepreneurs. It has altered the way businesses influence and communicate to their market. It has also benefited startups by providing them with leads. In order to maximize the use of social media, it is pertinent to increase your reach in social media.

Facebook is still the largest social media platform online. With billions of accounts, Facebook is (appropriately) the face of social media marketing. Unfortunately, organic reach for Facebook pages declined since the platform changed its algorithm. From 16% reach in 2012, organic reach is only at an average of 2.7% last year.

In order to increase the reach in social media, you will have to resort to both organic and paid methods. For organic methods, it is important to develop a voice that matches your company’s branding. Next, it is important to know exactly when to post. Timing is important, especially in maximizing engagement. Also, you need to share valuable content more than you promote your products and services.

As for paid methods, you need to first know your market well. This way, you get the most from your advertising budget on social media. It is important to know the demographic, and the location of your market to maximize results.

Also, it is highly advisable to mix the use of social media platforms. Instagram, Facebook, and Twitter have different specializations, which make them unique. Each unique social media platform provides another way to help you reach your niche.

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3. Improve SEO

How important is SEO for startup entrepreneurs? According to statistics, organic search leads have generated an average of 14.6% close rate. Also, 75% of Google users will simply stay on the first page of the search result. This means that finding your site even on just the second page of the search result equates lower traffic and fewer views.

In terms of cost, SEO is also cost effective. In fact, it is considered 61% cheaper than outbound marketing. Why is it affordable? SEO experts maximize what any given search engine’s algorithm offers. Marketers simply adapt to the changing algorithm in order to maintain and improve a site’s ranking.

Over the years, Google has improved its algorithm in favor of websites that provide the best user experience. This is why web owners are forced to adapt a mobile friendly site, and to have high quality content to provide their niche. Social media also becomes a game changer as it provides signals to search engine spiders which entries become trending.

4. Use influencers

Influencer marketing is relatively new in the range of effective online marketing strategies. However, in terms of concept, it is a modern means of word-of-mouth advertising. Influencer marketing is the use of a person’s network to promote a product or service.

Influencers can range from bloggers, to famous people on Instagram, and even YouTube celebrities. A startup entrepreneur can manage to increase the reach of their startup company once they have the right influencer. This is also a low maintenance and cost effective marketing strategy. Typically, influencers only require freebies.

5. Make a responsive website

There is no reason for startup entrepreneurs to ignore redesigning an outdated website. It is no secret that with improving technology, we have witnessed an increase in traffic from mobile phones and tablets. 16% of the entire web traffic now comes from mobile sources.

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Your website will reflect what your company is all about in the eyes of your market. According to a survey conducted by Google, almost 50% of users think that the company doesn’t care about their business if they don’t have a responsive website.

In case your site is still not mobile friendly, you are missing out on a lot. In addition to this, 70% of mobile searches have led to an action.

6. Use visuals

It has been proven that visuals can affect how a person thinks. In fact, addition of visuals can boost a person’s willingness to finish an entire text by as much as 80%. Also, associating visual images to information improves the retention of data.

By implementing visual strategy on their online marketing, startup entrepreneurs can increase the likelihood that their market is going to purchase from them by as much as 85%.

What are the types of visuals that you could invest in? Infographics make a great option. According to statistics, there’s an 800% increase in search volume for infographics from 2010 to 2012. What makes infographics popular is their ability to convey statistics and ideas in a simplified manner.

Videos also make a great option for visual marketing. YouTube and Vimeo are among the most popular video marketing platforms used by startups today.

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 7. Email marketing

A lot of startup entrepreneurs may hesitate in using email marketing given the presence of social media. To give you an idea about the power of email marketing, 77% of consumers prefer to receive marketing communications via email. Also, 44% of email recipients have purchased at least once because of a promotional email.

Startup entrepreneurs should understand that email marketing remains a proven effective online marketing strategy. In fact, 89% of marketers believe that email marketing is their primary channel for lead generation. In 2012, email ad revenue has reached $156 million according to a study.

As far as the cost goes, emails are free! In order to get noticed, you simply need to catch someone’s attention with a great headline and content.

8. Offer freebies

Does freebie marketing really work? How can a business afford to give something totally free? For startup businesses, offering freebies can help your business in so many ways. It can open a different market, not to mention prove your company’s worth.

What are things that you can offer for free? Valuable content is usually given for free in order to catch the attention of the market. Content may come in the form of blogs, but for startup businesses that want to take it to the next level, they can make an e-book instead. It is also possible to offer free videos, as well.

There are many creative ways on how to make use of freebies. For example, if you are selling a product, you can give coupon codes, or raffle off free items on social media every now and then.

Conclusion

It is possible for startup businesses to reach their marketing goals despite having a small marketing budget. By using the right online marketing strategy, it is possible to not only get more people to look in your direction, but also increase your sales.

Featured photo credit: Jay Wennington via unsplash.com

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Last Updated on July 10, 2020

Feeling Stuck in Your Career? How to Break Free and Get Ahead

Feeling Stuck in Your Career? How to Break Free and Get Ahead

Have you ever caught yourself in a daydream where you’ve gone for that upcoming promotion, and you’re now the boss at work? Or how about the one where you’ve summoned up all your courage to quit a job where you’re feeling stuck in your career and live your dream instead? Or when you’ve changed career paths to do what really makes you happy?

Then, you snapped back to reality and realized that you’re not the boss, not living your dream, and not even happy in the career path that you’re on.

Over the years I’ve worked with hundreds of individuals who’ve told me they feel stuck in their careers, that something had to change for them to break free and be happy, but they lacked the confidence to take that step. My mission is to make sure that nobody feels stuck in their career because of a momentary lapse in bravery that’s dragged on for too long.

Read on to find out how you can stop feeling stuck in your career, break free, and get ahead at work. .

Here are my top ten tips for becoming unstuck in your career.

1. Make Time for You

If you’re feeling stuck, frustrated, or unhappy with how your career is panning out, the first step is to work out why.

Maybe you’ve arrived in your current career by accident and haven’t ever made time to deliberately think or plan what you’d love to do and how you’d get there.

Prioritizing time to think is the first step you need to take to stop feeling stuck and start getting ahead. Book some time into your day where you can have an uninterrupted meeting with yourself. This is your thinking time.

Work out what makes you happy at work, what doesn’t, and where you might want to go. Decide on the steps you want to take to progress your career in the direction that you want it to take.

For example, are there training days, evening courses, or online learning that you can do? Have you considered getting a mentor to help you get ahead?

By booking in a meeting with yourself, it signals it’s important (to you and your colleagues) and also stops others spotting a gap in your day and filling it with a meeting.

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2. Grow Your Network Before You Need It

Who you know is more important than what you know for career progression. Don’t wait until you’re feeling stuck in your career to start expanding your networks. Do it now.

Adam Grant, the author of Give and Take, says you’re 58% more likely to get a new job through your weak ties than through your strong ones. Your strong ties are those in your immediate circle whom you interact with often. Your weak ties are your friends of friends. They move in different circles to you, they know different people, make different connections, and are more likely to introduce you to new and different opportunities[1].

When I was thinking about setting up my current company, Lucidity, I turned up to every networking event. I drank a lot of coffees with a lot of different people to understand what they did, to ask for advice, to unpick what their problems were, and to look for opportunities for collaboration and connections.

It paid off because, when I launched my business, I let my network know how I could help them, and soon I had my first clients.

Pay attention to building and nurturing your networks and focus on how you can add value to other. That’s where your next career opportunity is most likely to come from.

3. Surround Yourself With People Who Inspire You

According to Tim Ferriss, “You are the average of the five people you most associate with,” and his associations with different people ebbs and flows depending on what he’s working on and trying to achieve[2].

For example, if you are trying to be fitter, it’s easier if you hang around with people who love doing exercise–they help you to up your game.

If you want that promotion, a career change, or to set up your own business, seek out people who are excelling at it already. They’ll have valuable things to teach you about breaking free and getting ahead.

4. Work on Your Personal Brand

Jeff Bezos defines a personal brand as “what people say about you when you’re not in the room.” People will talk about you when you are not in the room anyway, so you might as well be deliberate about what you’d like people to say!

Your personal brand isn’t about pretending to be something you’re not. That can actually keep you feeling stuck in your career. It’s really about being your best “real you.” It’s about owning your strengths and being purposeful about how you want to be perceived by others.

What do you want to be known for? By being more deliberate about how you want to come across and what you’re looking for in your career, you’ll increase your chance of attracting the right opportunities.

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Once you’ve given your personal brand some thought, make sure that you show up online. Is your LinkedIn profile up to date? And if you don’t have one, get one. Make sure it communicates what you want to be known for and that it’s consistent with your other social media profiles.

Try these 5 Steps to Master Networking Skills and Perfect Your Personal Branding.

5. Be Accountable

Achieve your career goals faster, and grow and learn by making yourself accountable. Tell other people your goals and a timeline. and have them to hold you accountable.

For example, you might want to get a promotion by the end of the year, have decided the sector you want to move to by the end of the month, or have got your new business idea before the next pay day. Whatever your ambitions are, you can tell a friend or a colleague, or share this with a mentor or a mastermind group.

When we tell other people our goals and intentions, they hold us accountable, and we are more likely to make progress faster.

6. Make Sure Your Values Are Aligned With Your Company’s

All the professional development, goal setting, and networks in the world won’t make you happy if you’re working for a company that ultimately has opposing values to yours.

Figure out what’s important to you in a job. For example, does your company’s product help people live a better life? Do you feel strongly about your company’s ethics and social responsibility? Does the company culture allows employees to be themselves and shine? Or maybe flexible working and more holidays for employees with families is where your heart is?

Some companies put their employees well-being at the core of their business; others put profits first. If you feel that your values don’t match the core values of your employer, it could be a reason why you’re feeling stuck in your career and unhappy.

It’s important to work through this and identify whether it’s the job that is not right for you, or if it’s a great job but the organization or sector is wrong for you.

7. Get out of Your Comfort Zone

Your comfort zone is your safe place. For any change to happen, you have to step out of your comfort zone.

It’s actually much easier not to change anything and to keep grumbling on about how you’re stuck and unhappy in your career than to step outside of your comfort zone to address the fearful unknowns associated with change. It’s part of human nature that we’d put up with the devil we know rather than risk the devil we don’t.

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This is true even if the devil we know is a boring, unfulfilling job because we’re wired to think that making a change to find a better option might actually leave us worse off.

If you feel stuck, it might be that your confidence has got the better of you.

To get ahead at work, start taking small steps outside of your comfort zone. Consider what you’re scared of that is stopping you from making a change. Then, tackle that in small steps.

For example, if you know that to move into the job you want, you’ll have to do more public speaking, but public speaking terrifies you so much it’s stopping you from going for the job, then start small to build your confidence. You can speak up more in team meetings, then slowly build from there.

You might also choose to set up or be part of a specific group. One of my clients, who found that confidence was holding her team back in achieving work goals, set up a “get out of your comfort zone club,” where they challenge and support each other to build their confidence by regularly leaving their comfort zones.

8. Learn to Embrace Failure

Failure is part of life. A New York University study found that children learning to walk averaged 2,368 steps and fell 17 times an hour[3]. Failure is simply the natural path to success.

The truth is that we don’t get everything right the first time. We fail, we learn, we pick ourselves up, and we try again.

In my experience, it’s common that whilst the theory of learning from failure is supported, the reality of being open about failures to enable personal learning is much harder to achieve.

We don’t like to admit that we’ve failed. We have a fight or flight response to failure. It’s a normal gut reaction to ask ourselves: “Will I get away with it if I don’t tell anyone?” We are fearful of criticism, of losing face in front of others, or even being fired for failure.

However, if you’re going to stop feeling stuck in your career, you must be open to learning from failure.

Reframe failure by viewing everything as an experiment because you can’t have a failed experiment—you just learn whether something works or not. Think of Edison inventing the lightbulb, when he said:

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“I’ve not failed. I’ve just found 10,000 ways that won’t work.”

9. Build Your Resilience

Resilience is the ability to tackle difficulties and setbacks, to bounce back, regroup, and to keep going.

Getting unstuck in your career, taking a different path, and achieving the results you want will take resilience. Having resilience is also the capacity to choose how you respond to the unexpected things that life throws your way and adapt and thrive in times of complex change.

Given that the world we live in is in constant flux, and the only thing that is certain is uncertainty, the ability to adapt and bounce back is an important life skill, as well as a career skill.

In her book Grit: The Power of Passion and Perseverance, Angela Duckworth’s research shows that when measuring success, the ability to persevere beats talent every time.

Learn more about how to build resilience in this guide: What Is Resilience and How to Always Be Resilient (Step-By-Step Guide)

10. Ask for Help

It can be hard to ask for help, as it can make us feel vulnerable.

No one person can be expected to have all the answers. That’s why we need a group of people that we can go to for help, people who can pick us up when we have setbacks and also help us to celebrate success.

My advice is to be deliberate about creating your group. You can do that with a tool called a “Me Map”:

  1. Write down all the things that you might need support with, like help with career progression, interview practice, making new connections, talking through business plans, learning from failure, etc.
  2. Next to each thing, write the names of the people you go to when you need that particular thing.
  3. Make sure you get in touch and regularly connect with them.

Final Thoughts

You can stop feeling stuck in your career, break free, and get ahead at work by applying the tips in this article. Start small by incorporating three new things in your first week, and then adding more as your comfort zone and capacity expands.

Remember, no matter how stuck you feel, it’s never too late to make a change and land the career that you truly want.

More Tips to Stop Feeling Stuck in Your Career

Featured photo credit: NEW DATA SERVICES via unsplash.com

Reference

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