Advertising
Advertising

8 Simple Hacks For Low Budget Startup Entrepreneurs

8 Simple Hacks For Low Budget Startup Entrepreneurs

Startup entrepreneurs should be aware of the risks involved starting their own business. Money plays a big role in the success or failure of a startup. In fact, 90% of startup entrepreneurs are expected to fail.  But does this mean that you shouldn’t chase after your dream?

There are simple, yet cost-effective measures that low budget startups could adapt in their business practices. Here are some effective low budget hacks that entrepreneurs could start to implement.

1. Build a solid content online

Quality content makes a huge difference on how a company is perceived online. Content has been considered the king for quite a while, and there’s no sign of it changing soon. Low budget startup entrepreneurs should start investing on an effective content strategy to get the attention of their niche.

This simple, yet effective strategy has been proven to build a company’s reputation. It can also potentially increase your conversion, while attracting the right people.

Is it cheap? Hiring content creators may not be as cheap as you expect. Big companies are even willing to pay $100 or more for high quality content.  For low budget startup entrepreneurs, they could start building their own content. Using tools such as Grammarly.com, the content can be proofread even without the help of a professional copywriter/editor. If not, they can hire online freelance writers to get the job done. Freelancers offer a budget friendly solution to this type of concern.

Advertising

2. Delegate the simple and mundane tasks

It is a common mistake by startup entrepreneurs to micromanage and perform mundane tasks. Startup entrepreneurs could save more money if they focus on the more important tasks in their company.

So who should cover the simple and mundane tasks? If you don’t have the money to hire new employees, you can start having a virtual assistant to get things done. For some businesses, they also allow on-the-job trainees to be part of their organization. On-the-job trainees are young college graduates or students who are trying to gain experience in a relevant industry.

3. Invest on a modern and responsive website

Whether or not you have an office or a physical store, it is imperative to have a modern and responsive website for your startup company.

A responsive design allows the user to have an optimized view of the website in different devices. This type of design responds to the viewing space that is available.

Now that 48% of mobile users start using the internet on search engines, Google has decided to adapt its algorithm to this trend. Aside from providing superb user experience, responsive websites are given an edge on Google. This type of design increases the chance of landing on the first search result page.

Advertising

4. Study the industry/market well

As rule of thumb, every startup entrepreneur should never get into something that they don’t know.   Investing in an unknown niche increases the risk of failing.

Market research is something that businesses of all sizes shouldn’t forget. By performing a study in your industry and market, you’ll be able to determine the startup’s potential. Is there a demand? Who are our competitors? Is the market already saturated?

5. Branding consistency

Branding is your key to be easily recognized by your audience. An effective branding strategy can help get the message across effectively. Small businesses should be able to understand the value of using consistent designs. Branding isn’t just your logo. Branding is also about the voice, colors, fonts, and even your website’s layout.

6. Develop a social media marketing strategy

Social media has leveled the playing field for a lot of businesses. Even small businesses have been able to get the same exposure as their larger counterparts, thanks to the use of social media. And the good part is that it can be used for free.

With over billions of accounts floating around in different platforms, social media should never be ignored especially by small entrepreneurs. According to one study, consumers tend to buy products from brands they follow (64% of Twitter users and 51% of Facebook users).

Advertising

But of course, not all social media campaigns can yield positive results.  To maximize the reach and engagement, it is crucial to learn some effective social media marketing strategies. This includes establishing the right type of voice to balancing the promotional and non-promotional posts.

And of course, you have to understand that the social media platform algorithms are also changing. It has been a concern among social media managers when Facebook changed the way people see posts from pages.

The average reach of Facebook publishers in 2015 is only at 2.27%. On the other hand, in 2012, publishers organically reach 16% of their fans. This only means that small businesses should also consider sponsored posts, to help boost their reach. But more importantly, it is imperative to reevaluate the content shared on social media.

7. Take the customer feedback seriously

You may have heard Steve Jobs downplay customer feedback saying that customers have no idea of what they want until they have seen it. But for startup entrepreneurs, keep in mind that word-of-mouth advertising is still among the most effective means of advertising.

Word-of-mouth advertising can either help or destroy your business. For a virtually unknown brand, it is crucial to get as many people to recommend your products or services. In fact, 84% of consumers say that they trust recommendations of either friends or family when it comes to products. Same is true for online opinion made by consumers.

Advertising

So what should you do if you are faced with a negative feedback online? This is where startups need to have a protocol on how to manage negative comments and reviews.

8. Analytics

Every startup entrepreneur should consider the numbers. Analytics provide startups a reality check, whether or not they are doing the right thing. For starters, check the social media’s engagement, and reach. Compare which posts have the highest reach and engagement.

Next, look at your site’s traffic. Are you hitting the expected number of visitors? If the numbers are met, are you really hitting the demographic? For local businesses for instance, it is important that the searches come from the area where they operate.

Conclusion

Becoming a startup entrepreneur can be a struggle. The lack of capital can definitely play a major role how your business operates. But the lack of funds doesn’t mean that you should forget about your dream. Today, there are many ways on how you can run your business even if you only have minimal funds. It is about how you make use of your available resources to your advantage as a startup.

More by this author

The 6 Biggest Mistakes To Make In Fighting Obesity self-confidence How to Boost Your Self-Confidence in 5 Easy Steps lose fats safely 5 Ways to Lose Fats Safely During Your 40s capital 5 Ways to Improve Your Business With No Additional Capital muscle mass 8 Easy Strategies to Build Muscles for Skinny Individuals!

Trending in Entrepreneur

1 How To Stay Motivated As You Build Your Business 2 23 Tips for New Entrepreneurs to Get Your Business Underway 3 20 All-Time Best Entrepreneur Books to Make Your Business Successful 4 Why Mentoring Matters: A Guide on a Stellar Example for Employees 5 7 Effective Ways To Motivate Employees in 2021

Read Next

Advertising
Advertising
Advertising

Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

    Advertising

    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

        Advertising

        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

              Advertising

              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

                  Advertising

                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

                      Advertising

                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

                      Read Next