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5 Ways to Attract and Retain Top Talent

5 Ways to Attract and Retain Top Talent

As a startup CEO, attracting and retaining top talent can be one of the biggest struggles that you face. If your business is brand new, you may wonder what you can offer in order to get and keep the very best talent in your field. Here are a few ways to set yourself apart from other companies in the market for those great employees.

Expect to recruit the best employees

Once you’re the best and the brightest, you can expect great employees to come to you. When you’re still brand new, you will need to reach out to the places your ideal employee hangs out, and you will need to sell them on your company. For example, if you know you want to find a content writer or marketer who believes in Seth Godin’s approaches to marketing and thought leadership, you would want to frequent both Godin’s blog directly, and then blogs and communities that discuss his writings. You would talk about your company, your culture, and then start to talk to content writers who engage with you. This way, you know that you’re approaching people who are already on the same page with you in terms of approach.

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When you’re recruiting on the Internet, though, remember that if you’re looking for someone to fill an in the office position, you may be looking at paying moving expenses. Offering that up front is a big deal to many potential employees.

Offer great parental leave policies

Maternal and paternal leave is an active talking point in the modern economic sphere. As more and more research is done on how women are more likely to return to their jobs after longer, more generous parental leave times, and men perform better when they have time to spend with their families and bond with their new babies, it is becoming more and more obvious that companies who want to attract and keep the best people need to offer great parental leave. Studies show that paid maternity leave also helps business growth.

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And remember that parental leave at the very best companies is offered to families who are created through all methods, from birth to adoption to assuming custody of relatives or children.

Engage and empower employees

The very best employees are the ones who challenge your company to do better and motivation plays a significant role. They bring in fresh ideas and new concepts, and aren’t satisfied with the status quo. Their ability to look at problems and come up with brand new solutions are a big part of why you’re trying to recruit them, instead of opting for the person who is just going to come to work and check things off their list until it’s time to go home.

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But the challenge of hiring the best and brightest is that you need to give them room to experiment, to try out different options for success, and even to fail. If you hiring an idea person because you need to revolutionize their department, but you then chain them down with endless reporting, busy work, and a refusal to try something new, you’re not going to be able to keep them. If you need someone who’s all about checking off the to do list – and sometimes, that really is the person you need, and that’s okay – than hire that person, and be clear about your needs.

Broadcast your culture as an employee benefit

For many of the youngest workers, employee culture is a huge part of how they choose where they work. Every employee has individual needs and wants for their workspace, and a big part of retaining employees is being honest about your employee culture up front. You may find that an otherwise awesome person doesn’t get along with the culture of your business, and there may not be much you can do about that. Some elements are flexible, while others are not. But by weeding out the people whose culture doesn’t align with yours during interviewing, you reduce the time and money that you spend on recruitment and training.

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Pay for relocation expenses

If an employee moves more than 50 miles to continue to work in the same field, their moving expenses are generally tax deductible. Make sure they know this – but also go a step above and beyond and offer to cover moving expenses for employees who are relocating to join your company, or to go to a different branch of the company.

What have you done to attract and keep top talent?

Featured photo credit: Cabinet Office via flickr.com

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Margarita Hakobyan

MBA from the University of Utah

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Last Updated on July 3, 2020

6 Things To Do Every Day To Ensure You Stick To Your Goals

6 Things To Do Every Day To Ensure You Stick To Your Goals

Sticking to your goals can sometimes be challenging. We all want better health, better careers, and better jobs, and we want to cast an impression on everyone that we are living fulfilled lives.

Yet to reach our goals and make every minute of our time count requires commitment, consistency, and hard work. Setting goals is one thing, but sticking to them is another. We have to observe certain daily practices if we want to get the best out of ourselves.

Here are 6 things that you have to ensure daily to reach your goals.

1. Involve Others

You have to be accountable for the actions you are committing yourself to. Involve everyone around you, get them engaged, and talk to them on how they can help you accomplish your goals.

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When you involve others you feel, you have a responsibility towards them as well as yourself. Every day, make sure you are accountable for sticking to your goals. By joining groups or engaging others, you have more motivation to reach your goals.

For example, if you want to read more, try joining a book club. If you want to be a better entrepreneur, join an entrepreneurial organization.

2. Visualize the Rewards

Reaching a goal can be challenging and sometimes, it can be overwhelming. When the journey becomes tough and difficult, try to stick to visualizing your successes every day.

Wake up to visualize what rewards you will get from sticking to meeting your goals. If you want to lose some pounds, visualize yourself already underweight and benefiting from being underweight. The mind has a way of channeling your body and intentions to sticking to your goals and reaching them.

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3. Break Down Your Goals

Try to break down your goals into tiny chunks. The smaller the size of the goals, the more willing and prepared you are to meet them.

For example, if you find it difficult to get out of the house and take a workout at the gym, why not try to break the goal into making sure you are always dressed for the gym daily? By doing this, you demonstrate that you are moving in the right direction, and you can keep this momentum so you can meet the larger goal.

4. Reward Yourself

For every progress you make daily towards reaching your goals, try to vindicate and reward yourself. By doing this you appreciate yourself and the hard work you have put in for the day.

When you reward yourself, you program yourself to benefit from a larger reward in the future. You also propel yourself to gain daily rewards, which can be enticing and motivating. Rewarding yourself serves as a form of positive reinforcement that reinforces your mind and behavior to stick to your goals and stay motivated.

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5. Measure Your Progress

It is easy to become frustrated when you are not getting instant results. Change can be slow and rewards are not always immediate. Still, progress can be measured even in tiny bits, so take time to look back at where you are coming from.

You don’t have to feel depressed about not making that major progress in an instant. But when you journal or snap pictures to document your progress, no matter how small, you will feel grateful and elated to see what difference you have made from where you are coming from up until now.

6. Believe in the Possibilities

If you don’t even believe in the possibility of reaching your goals, how can you expect yourself to stick to your goals in the first place?

By believing in the possibilities of accomplishing a goal or task, you increase your chance of reaching it and eradicating whatever roadblocks or challenges you may face. Believe in what you can achieve.

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What self-belief has over self-control is that while self-control can be depleted but self-belief cannot. We all have an enormous reservoir of how much we can believe in ourselves.

With believing in ourselves comes perseverance, determination, and desire to reaching our goals. Every day, understand that what you need to keep going is your belief toward achieving your goals. Your goals are reachable if you think you can reach them!

Final Words

Due to circumstances in life, people tend to abandon some of their goals in life. You may also feel this way sometimes. In that case, just come back to this article and remember the 6 ways you can help yourself stick to your goals.

People don’t always reach their goals, but you will never know if you can reach them if you don’t stick to them in the first place. As long as you stick to your goals, there will always be the possibility of you achieving them!

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Featured photo credit: Kelly Sikkema via unsplash.com

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