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5 Ways to Attract and Retain Top Talent

5 Ways to Attract and Retain Top Talent

As a startup CEO, attracting and retaining top talent can be one of the biggest struggles that you face. If your business is brand new, you may wonder what you can offer in order to get and keep the very best talent in your field. Here are a few ways to set yourself apart from other companies in the market for those great employees.

Expect to recruit the best employees

Once you’re the best and the brightest, you can expect great employees to come to you. When you’re still brand new, you will need to reach out to the places your ideal employee hangs out, and you will need to sell them on your company. For example, if you know you want to find a content writer or marketer who believes in Seth Godin’s approaches to marketing and thought leadership, you would want to frequent both Godin’s blog directly, and then blogs and communities that discuss his writings. You would talk about your company, your culture, and then start to talk to content writers who engage with you. This way, you know that you’re approaching people who are already on the same page with you in terms of approach.

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When you’re recruiting on the Internet, though, remember that if you’re looking for someone to fill an in the office position, you may be looking at paying moving expenses. Offering that up front is a big deal to many potential employees.

Offer great parental leave policies

Maternal and paternal leave is an active talking point in the modern economic sphere. As more and more research is done on how women are more likely to return to their jobs after longer, more generous parental leave times, and men perform better when they have time to spend with their families and bond with their new babies, it is becoming more and more obvious that companies who want to attract and keep the best people need to offer great parental leave. Studies show that paid maternity leave also helps business growth.

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And remember that parental leave at the very best companies is offered to families who are created through all methods, from birth to adoption to assuming custody of relatives or children.

Engage and empower employees

The very best employees are the ones who challenge your company to do better and motivation plays a significant role. They bring in fresh ideas and new concepts, and aren’t satisfied with the status quo. Their ability to look at problems and come up with brand new solutions are a big part of why you’re trying to recruit them, instead of opting for the person who is just going to come to work and check things off their list until it’s time to go home.

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But the challenge of hiring the best and brightest is that you need to give them room to experiment, to try out different options for success, and even to fail. If you hiring an idea person because you need to revolutionize their department, but you then chain them down with endless reporting, busy work, and a refusal to try something new, you’re not going to be able to keep them. If you need someone who’s all about checking off the to do list – and sometimes, that really is the person you need, and that’s okay – than hire that person, and be clear about your needs.

Broadcast your culture as an employee benefit

For many of the youngest workers, employee culture is a huge part of how they choose where they work. Every employee has individual needs and wants for their workspace, and a big part of retaining employees is being honest about your employee culture up front. You may find that an otherwise awesome person doesn’t get along with the culture of your business, and there may not be much you can do about that. Some elements are flexible, while others are not. But by weeding out the people whose culture doesn’t align with yours during interviewing, you reduce the time and money that you spend on recruitment and training.

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Pay for relocation expenses

If an employee moves more than 50 miles to continue to work in the same field, their moving expenses are generally tax deductible. Make sure they know this – but also go a step above and beyond and offer to cover moving expenses for employees who are relocating to join your company, or to go to a different branch of the company.

What have you done to attract and keep top talent?

Featured photo credit: Cabinet Office via flickr.com

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Margarita Hakobyan

MBA from the University of Utah

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Published on May 20, 2019

How to Prevent Inaction from Leading to Regret

How to Prevent Inaction from Leading to Regret

Time.

When you think of this construct, where do you see your time being spent?

As William Shakespeare famously wrote “I wasted time, and now doth time waste me…”

Have you used your time wisely? Are you where you want to be?

Or do you have unfinished goals to attain… places you want to be, things you still need to do?

The hard truth is, that time once passed cannot be replaced–which is why it is common to hear people say that one should not squander time doing nothing, or delay certain decisions for later. More often than not, the biggest blocker from reaching our goals is often inaction – which is essentially doing nothing, rather than doing something. 

There are many reasons why we may not do something. Most often it boils down to adequate time. We may feel we don’t have enough time, or that it’s never quite the right time to pursue our goals.

Maybe next month, or maybe next year…

And, before you know it, the time has passed and you’re still no where near achieving those goals you dream about. This inaction often leads to strong regret once we look at the situation through hindsight. So, take some time now to reflect on any goal(s) you may have in mind, or hidden at the back of your mind; and, think about how you can truly start working on them now, and not later.

So, how do you start?

Figure Out Your Purpose (Your Main Goal)


The first important step is to figure out your purpose, or your main goal.

What is it that you’re after in life? And, are there any barriers preventing you from reaching your goal? These are good questions to ask when it comes to figuring out how (and for what purpose) you are spending your time.

Your purpose will guide you, and it will ensure your time spent is within the bounds of what you actually want to accomplish.

A good amount of research has been done on how we as humans develop and embrace long-term and highly meaningful goals in our lives. So much so, that having a purpose has connections to reduced stroke, and heart attack. It turns out, our desire to accomplish goals actually has an evolutionary connection–especially goals with a greater purpose to them. This is because a greater purpose often helps both the individual, and our species as a whole, survive.

Knowing why it is you’re doing something is important; and, when you do, it will be easier to budget your time and effort into pursuing after those milestones or tasks that will lead to the accomplishment of your main goal.

Assess Your Current Time Spent

Next comes the actual time usage. Once you know what your main goal is, you’ll want to make the most of the time you have now. It’s good to know how you’re currently spending your time, so that you can start making improvements and easily assess what can stay and what can go in your day to day routine.

For just one day, ideally on a day when you’d like to be more productive, I encourage you to record a time journal, down to the quarter hour if you can manage. You may be quite surprised at how little things—such as checking social media, answering emails that could wait, or idling at the water cooler or office pantry —can add up to a lot of wasted time.

To get you started, I recommend you check out this quick self assessment to assess your current productivity: Want To Know How Much You’re Getting Done In A Day?

Tricks to Tackle Distractions

Once you’ve assessed how you’re currently spending your time, I hope you won’t be in for too big of a shock when you see just how big of an impact distractions and time wasters are in your life.

Every time your mind wanders from your work, it takes an average of 25 minutes and 26 seconds to get into focus again. That’s almost half an hour of precious time every time you entertain a distraction!

Which is why it’s important to learn how to focus, and tackle distractions effectively. Here’s how to do it:

1. Set Time Aside for Focusing

One way to stay focused is to set focused sessions for yourself. During a focused session, you should let people know that you won’t be responding unless it’s a real emergency.

Set your messaging apps and shared calendars as “busy” to reduce interruptions. Think of these sessions as one on one time with yourself so that you can truly focus on what’s important, without external distractions coming your way.

2. Beware of Emails

Emails may sound harmless, but they can come into our inbox continuously throughout the day, and it’s tempting to respond to them as we receive them. Especially if you’re one to check your notifications frequently.

Instead of checking them every time a new notification sounds, set a specific time to deal with your emails at one go. This will no doubt increase your productivity as you’re dealing with emails one after the other, rather than interrupting your focus on another project each time an email comes in.

Besides switching off your email notifications so as not to get distracted, you could also install a Chrome extension called Block Site that helps to stop Gmail notifications coming through at specific times, making it easier for you to manage these subtle daily distractions.

3. Let Technology Help

As much as we are getting increasingly distracted because of technology, we can’t deny it’s many advantages. So instead of feeling controlled by technology, why not make use of disabling options that the devices offer?

Turn off email alerts, app notifications, or set your phone to go straight to voicemail and even create auto-responses to incoming text messages. There are also apps like Forrest that help to increase your productivity by rewarding you each time you focus well, which encourages you to ignore your phone.

4. Schedule Time to Get Distracted

Just as important as scheduling focus time, is scheduling break times. Balance is always key, so when you start scheduling focused sessions, you should also intentionally pen down some break time slots for your mind to relax.

This is because the brain isn’t created to sustain long periods of focus and concentration. The average attention span for an adult is between 15 and 40 minutes. After this time, your likelihood of distractions get stronger and you’ll become less motivated.

So while taking a mental break might seem unproductive, in the long run it makes your brain work more efficiently, and you’ll end up getting more work done overall.

Time is in Your Hands

At the end of the day, we all have a certain amount of time to go all out to pursue our heart’s desires. Whatever your goals are, the time you have now, is in your hands to make them come true.

You simply need to start somewhere, instead of allowing inaction waste your time away, leaving you with regret later on. With a main goal or purpose in mind, you can be on the right track to attaining your desired outcomes.

Being aware of how you spend your time and learning how to tackle common distractions can help boost you forward in completing what’s necessary to reach your most desired goals.

So what are you waiting for? 

Featured photo credit: Photo by Aron Visuals on Unsplash via unsplash.com

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