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8 Reasons Why Your Brand Needs to Be on Twitter

8 Reasons Why Your Brand Needs to Be on Twitter

If you are running a business, you probably know that social media is a gold mine and you now need to focus on it as much as you can for your storefront. According to Global Web Index, “Twitter is now the fastest growing social platform” and there’s no way that the growth is going to stop.

From driving traffic to attracting new customers and getting worldwide attention at different times, Twitter is really a great way of promoting your brand online. Getting a portion of your business to a bigger picture, Twitter feeds are a perfect way of delivering any kind of services or products to a huge mass in no time. If you or your business is not on Twitter, you’re already losing out on competition with similar businesses. Check out the 8 reasons why your brand needs to be on Twitter right now.

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1. It will help people find your brand.

If you are building a brand, you probably understand the value of marketing. While you try to create more exposure, you need to get to your targeted demographic and to the world at large. Twitter is a great way of promoting yourself and reaching out to your customers at ease. Plus, you can also find the most followed people on Twitter and deal with them to promote you or your brand online. This is why Nike paid Michael Jordan, Proactive employed celebrities like Adam Levine and Kelly Clarkson to grow and promote their products.

2. You can use it to update followers about your products.

Twitter has grown itself to the second largest social media site on the Internet. Twitter has reported that 74% of people who follow a brand on Twitter do so to get updates about products. In fact, it’s so easy to notify your customers about a product update or a release with a simple tweet. This is a great opportunity to promote products and services and engage with your customers.

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3. It is inexpensive compared to other outlets.

Imagine the cost of promoting yourself through advertisements on newspapers and media outlets? Though such ad campaigns are still useful, being on Twitter saves a lot of money. It is a free social-media marketing platform where you still have investment options in “promoting tweets.” You get to develop and flourish loyalty towards your customers by promoting your products and services for cheaper than elsewhere.

4. Consumers love Twitter.

Twitter says that at least 33 percent of its users follow at least one brand. This equates to several people engaging with a number of business via this social media platform. Twitter is a great place for customer reviews, and opinions and when your voice is heard, your business is only profiting.

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Similarly, in comparison to 69% of Facebook users, 73% of Twitter users shop online and find deals and coupons to make purchases. For businesses that are looking to grow further, Twitter is a great way of designing your online marketing funnel.

5. Twitter is a place for brand discussions.

Even if you are not on Twitter, someone somewhere is talking about you there. If you’re using the social media platform, you get to see the brand mentions and respond to any queries or tackle the questions asked about you. Further, you get to analyze your competitors and their social media marketing model to learn more to grow your business.

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6. Twitter increases visibility in search engines.

If you only have a website or a blog to promote your brand, chances are you may not rank anywhere in the first page of search results. But with Twitter, tweets related to brands show up in the first page, and this can increase the visibility to increase leads, followers and engagements.

7. Twitter can be a lead magnet for businesses.

Hubspot reports that 36% of businesses use Twitter to generate leads and sales. This social media platform outcasts Facebook not just as a channel, but to promote and make lead generation cards as well. By nurturing relationships with customers, brands get to promote themselves and use strong call-to-action in their profile and tweets to gather more leads and sales to make profit.

8. Twitter helps you engage with people, real-time.

Imagine a lot of emails in your inbox and the time you need to spend to reply all of the queries! That takes a long time right? Today, a lot of brands use Twitter for customer service. When you respond to a query about your service or product in Twitter, a lot of other people will get to see it and get their queries solved without needing to ask the same thing again.

Featured photo credit: DariuszSankowski via pixabay.com

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Grishma Giri

Grishma Giri is a passionate writer who shares about lifestyle tips on Lifehack.

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Last Updated on May 28, 2020

How to Overcome Boredom

How to Overcome Boredom

Have you ever been bored? Restless? Fidgety? In need of some inspiration?

I have a theory on boredom. I believe that the rate of boredom has increased alongside the pace of technology.

If you think about it, technology has provided us with mobile phones, laptops, Ipads, device after device – all to ultimately fix one problem: boredom.

What is Boredom?

We have become a global nation that feeds on entertainment. We associate ‘living’ with ‘doing’. People now do not know how to sit still, and we feel guilty when we are not doing anything. Today, inactivity has become the ultimate sin.

You might not realize it, but boredom stimulates a form of anxiety and stress. It evokes an emotional state that creates frustration and feeds procrastination.

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It’s a desire to be ‘doing something’ or to be ‘entertained’ – it’s a desire for sensory stimulation. What it boils down to is a lack of focus.

If you think about those times when you’re bored, it’s usually because you did not know what to do. So, indecision also plays a big part.

When we are focused on what’s important to us and what we want to achieve, it’s pretty hard to be bored. So, one answer to boredom is to become focused on what you want.

Sometimes It’s Good to Be Bored

If boredom is a desire for sensory stimulation – then what’s the opposite of that? To be content with no stimulation – in other words – to enjoy stillness.

Sometimes, it’s not boredom itself that causes the frustration but the resistance to doing nothing.

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Think about it. What would happen if you were to ‘let go’ of the desire to be entertained? You wouldn’t be bored anymore, and you will feel more relaxed!

In my experience, it’s often the most obvious, simplistic solutions that are the most powerful in life. So, when you’re bored, the easiest way to combat this is to enjoy it.

It may sound weird but think of ‘boredom’ as a form of ‘relaxation’. It’s a break from the constant stimulation that 21st-century living provides – constant TVs, mobile phones, radios, internet, emails, phone calls, etc.

Who knows, maybe ‘boredom’ is actually good for us?

Next time you’re ‘feeling bored’ instead of feeding the frustration by frantically looking for something to do, maybe you can sit back, relax, and savor the feeling of having nothing to do.

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In this article, I’ll share with you my 3-step strategy on how to overcome boredom.

3-Step Strategy to Overcome Boredom

1. Get Focused

Instead of chasing sensory stimulation at random, focus on what’s really important to you. Focusing on something important helps prevent boredom because it forces you to utilize your time productively.

You should ask yourself: what would make good use of your time? What could you be doing that would contribute to your major goals in life?

Here are a few ideas:

  • Spend some time in quiet contemplation considering what’s important to you.
  • Start that creative project you’ve been talking about for the last few weeks.
  • Brainstorm: think of some ideas for new innovative products or businesses.

2. Kill Procrastination

Boredom is useful in some ways because it gives you the energy and time to do things. It is only a problem if you let it. But if you use it to motivate yourself to be productive, then you can more easily overcome boredom.

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So, the next time you’re bored, why not put this good energy to use by ticking off those things that you have been meaning to get done but have been too busy to finish? This also presents a great time for you to clear your to-do list.

Here are some ideas:

  • Do some exercise.
  • Read a book.
  • Learn something new.
  • Call a friend.
  • Get creative (draw, paint, sculpt, create music, write).
  • Do a spring cleaning.
  • Wash the car.
  • Renovate the house.
  • Re-arrange the furniture.
  • Write your shopping list.
  • Water the plants.
  • Walk the dog.
  • Sort out your mail & email.
  • De-clutter (clear out that wardrobe).

3. Enjoy Boredom

If none of the above solutions work, then you can try a different approach. Don’t give in to boredom and instead choose to enjoy it. This doesn’t mean allowing yourself to waste your time being bored. Instead, think of it as your time to relax and re-energize, which will help you be more productive the next time you work.

Contrary to popular belief, we don’t need to be constantly doing things to be productive. In fact, research has shown that people are more productive when they take periods of rest to recharge.[1] Taking breaks once in a while helps boost your performance and can help make you feel more motivated.

So, take some time to relax. You never know, you might even like it.

Final Thoughts

Learning how to overcome boredom may be difficult at the beginning, but it can be easier if you make use of some techniques. You can start with my 3-step strategy on how to overcome boredom and work your way from there. So, ready your mind and make use of these tips, and you will be overcoming boredom in no time.

More Tips on Overcoming Boredom

Featured photo credit: Johnny Cohen via unsplash.com

Reference

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