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8 Reasons Why Your Brand Needs to Be on Twitter

8 Reasons Why Your Brand Needs to Be on Twitter

If you are running a business, you probably know that social media is a gold mine and you now need to focus on it as much as you can for your storefront. According to Global Web Index, “Twitter is now the fastest growing social platform” and there’s no way that the growth is going to stop.

From driving traffic to attracting new customers and getting worldwide attention at different times, Twitter is really a great way of promoting your brand online. Getting a portion of your business to a bigger picture, Twitter feeds are a perfect way of delivering any kind of services or products to a huge mass in no time. If you or your business is not on Twitter, you’re already losing out on competition with similar businesses. Check out the 8 reasons why your brand needs to be on Twitter right now.

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1. It will help people find your brand.

If you are building a brand, you probably understand the value of marketing. While you try to create more exposure, you need to get to your targeted demographic and to the world at large. Twitter is a great way of promoting yourself and reaching out to your customers at ease. Plus, you can also find the most followed people on Twitter and deal with them to promote you or your brand online. This is why Nike paid Michael Jordan, Proactive employed celebrities like Adam Levine and Kelly Clarkson to grow and promote their products.

2. You can use it to update followers about your products.

Twitter has grown itself to the second largest social media site on the Internet. Twitter has reported that 74% of people who follow a brand on Twitter do so to get updates about products. In fact, it’s so easy to notify your customers about a product update or a release with a simple tweet. This is a great opportunity to promote products and services and engage with your customers.

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3. It is inexpensive compared to other outlets.

Imagine the cost of promoting yourself through advertisements on newspapers and media outlets? Though such ad campaigns are still useful, being on Twitter saves a lot of money. It is a free social-media marketing platform where you still have investment options in “promoting tweets.” You get to develop and flourish loyalty towards your customers by promoting your products and services for cheaper than elsewhere.

4. Consumers love Twitter.

Twitter says that at least 33 percent of its users follow at least one brand. This equates to several people engaging with a number of business via this social media platform. Twitter is a great place for customer reviews, and opinions and when your voice is heard, your business is only profiting.

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Similarly, in comparison to 69% of Facebook users, 73% of Twitter users shop online and find deals and coupons to make purchases. For businesses that are looking to grow further, Twitter is a great way of designing your online marketing funnel.

5. Twitter is a place for brand discussions.

Even if you are not on Twitter, someone somewhere is talking about you there. If you’re using the social media platform, you get to see the brand mentions and respond to any queries or tackle the questions asked about you. Further, you get to analyze your competitors and their social media marketing model to learn more to grow your business.

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6. Twitter increases visibility in search engines.

If you only have a website or a blog to promote your brand, chances are you may not rank anywhere in the first page of search results. But with Twitter, tweets related to brands show up in the first page, and this can increase the visibility to increase leads, followers and engagements.

7. Twitter can be a lead magnet for businesses.

Hubspot reports that 36% of businesses use Twitter to generate leads and sales. This social media platform outcasts Facebook not just as a channel, but to promote and make lead generation cards as well. By nurturing relationships with customers, brands get to promote themselves and use strong call-to-action in their profile and tweets to gather more leads and sales to make profit.

8. Twitter helps you engage with people, real-time.

Imagine a lot of emails in your inbox and the time you need to spend to reply all of the queries! That takes a long time right? Today, a lot of brands use Twitter for customer service. When you respond to a query about your service or product in Twitter, a lot of other people will get to see it and get their queries solved without needing to ask the same thing again.

Featured photo credit: DariuszSankowski via pixabay.com

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Grishma Giri

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Last Updated on September 20, 2018

How to Stay Calm and Cool When You Are Extremely Stressful

How to Stay Calm and Cool When You Are Extremely Stressful

Being in a hurry all the time drains your energy. Your work and routine life make you feel overwhelmed. Getting caught up in things beyond your control stresses you out…

If you’d like to stay calm and cool in stressful situations, put the following 8 steps into practice:

1. Breathe

The next time you’re faced with a stressful situation that makes you want to hurry, stop what you’re doing for one minute and perform the following steps:

  • Take five deep breaths in and out (your belly should come forward with each inhale).
  • Imagine all that stress leaving your body with each exhale.
  • Smile. Fake it if you have to. It’s pretty hard to stay grumpy with a goofy grin on your face.

Feel free to repeat the above steps every few hours at work or home if you need to.

2. Loosen up

After your breathing session, perform a quick body scan to identify any areas that are tight or tense. Clenched jaw? Rounded shoulders? Anything else that isn’t at ease?

Gently touch or massage any of your body parts that are under tension to encourage total relaxation. It might help to imagine you’re in a place that calms you: a beach, hot tub, or nature trail, for example.

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3. Chew slowly

Slow down at the dinner table if you want to learn to be patient and lose weight. Shoveling your food down as fast as you can is a surefire way to eat more than you need to (and find yourself with a bellyache).

Be a mindful eater who pays attention to the taste, texture, and aroma of every dish. Chew slowly while you try to guess all of the ingredients that were used to prepare your dish.

Chewing slowly will also reduce those dreadful late-night cravings that sneak up on you after work.

4. Let go

Cliche as it sounds, it’s very effective.

The thing that seems like the end of the world right now?

It’s not. Promise.

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Stressing and worrying about the situation you’re in won’t do any good because you’re already in it, so just let it go.

Letting go isn’t easy, so here’s a guide to help you:

21 Things To Do When You Find It Hard To Let Go

5. Enjoy the journey

Focusing on the end result can quickly become exhausting. Chasing a bold, audacious goal that’s going to require a lot of time and patience? Split it into several mini-goals so you’ll have several causes for celebration.

Stop focusing on the negative thoughts. Giving yourself consistent positive feedback will help you grow patience, stay encouraged, and find more joy in the process of achieving your goals.

6. Look at the big picture

The next time you find your stress level skyrocketing, take a deep breath, and ask yourself:

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Will this matter to me…

  • Next week?
  • Next month?
  • Next year?
  • In 10 years?

Hint: No, it won’t.

I bet most of the stuff that stresses you wouldn’t matter the next week, maybe not even the next day.

Stop agonizing over things you can’t control because you’re only hurting yourself.

7. Stop demanding perfection of yourself

You’re not perfect and that’s okay. Show me a person who claims to be perfect and I’ll show you a dirty liar.

Demanding perfection of yourself (or anybody else) will only stress you out because it just isn’t possible.

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8. Practice patience every day

Below are a few easy ways you can practice patience every day, increasing your ability to remain calm and cool in times of stress:

  • The next time you go to the grocery store, get in the longest line.
  • Instead of going through the drive-thru at your bank, go inside.
  • Take a long walk through a secluded park or trail.

Final thoughts

Staying calm in stressful situations is possible, all you need is some daily practice.

Taking deep breaths and eat mindfully are some simple ways to train your brain to be more patient. But changing the way you think of a situation and staying positive are most important in keeping cool whenever you feel overwhelmed and stressful.

Featured photo credit: Brooke Cagle via unsplash.com

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