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8 Reasons Why Your Brand Needs to Be on Twitter

8 Reasons Why Your Brand Needs to Be on Twitter

If you are running a business, you probably know that social media is a gold mine and you now need to focus on it as much as you can for your storefront. According to Global Web Index, “Twitter is now the fastest growing social platform” and there’s no way that the growth is going to stop.

From driving traffic to attracting new customers and getting worldwide attention at different times, Twitter is really a great way of promoting your brand online. Getting a portion of your business to a bigger picture, Twitter feeds are a perfect way of delivering any kind of services or products to a huge mass in no time. If you or your business is not on Twitter, you’re already losing out on competition with similar businesses. Check out the 8 reasons why your brand needs to be on Twitter right now.

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1. It will help people find your brand.

If you are building a brand, you probably understand the value of marketing. While you try to create more exposure, you need to get to your targeted demographic and to the world at large. Twitter is a great way of promoting yourself and reaching out to your customers at ease. Plus, you can also find the most followed people on Twitter and deal with them to promote you or your brand online. This is why Nike paid Michael Jordan, Proactive employed celebrities like Adam Levine and Kelly Clarkson to grow and promote their products.

2. You can use it to update followers about your products.

Twitter has grown itself to the second largest social media site on the Internet. Twitter has reported that 74% of people who follow a brand on Twitter do so to get updates about products. In fact, it’s so easy to notify your customers about a product update or a release with a simple tweet. This is a great opportunity to promote products and services and engage with your customers.

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3. It is inexpensive compared to other outlets.

Imagine the cost of promoting yourself through advertisements on newspapers and media outlets? Though such ad campaigns are still useful, being on Twitter saves a lot of money. It is a free social-media marketing platform where you still have investment options in “promoting tweets.” You get to develop and flourish loyalty towards your customers by promoting your products and services for cheaper than elsewhere.

4. Consumers love Twitter.

Twitter says that at least 33 percent of its users follow at least one brand. This equates to several people engaging with a number of business via this social media platform. Twitter is a great place for customer reviews, and opinions and when your voice is heard, your business is only profiting.

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Similarly, in comparison to 69% of Facebook users, 73% of Twitter users shop online and find deals and coupons to make purchases. For businesses that are looking to grow further, Twitter is a great way of designing your online marketing funnel.

5. Twitter is a place for brand discussions.

Even if you are not on Twitter, someone somewhere is talking about you there. If you’re using the social media platform, you get to see the brand mentions and respond to any queries or tackle the questions asked about you. Further, you get to analyze your competitors and their social media marketing model to learn more to grow your business.

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6. Twitter increases visibility in search engines.

If you only have a website or a blog to promote your brand, chances are you may not rank anywhere in the first page of search results. But with Twitter, tweets related to brands show up in the first page, and this can increase the visibility to increase leads, followers and engagements.

7. Twitter can be a lead magnet for businesses.

Hubspot reports that 36% of businesses use Twitter to generate leads and sales. This social media platform outcasts Facebook not just as a channel, but to promote and make lead generation cards as well. By nurturing relationships with customers, brands get to promote themselves and use strong call-to-action in their profile and tweets to gather more leads and sales to make profit.

8. Twitter helps you engage with people, real-time.

Imagine a lot of emails in your inbox and the time you need to spend to reply all of the queries! That takes a long time right? Today, a lot of brands use Twitter for customer service. When you respond to a query about your service or product in Twitter, a lot of other people will get to see it and get their queries solved without needing to ask the same thing again.

Featured photo credit: DariuszSankowski via pixabay.com

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Grishma Giri

Content Creator and Strategist

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Last Updated on June 26, 2019

I Hate My Life: 10 Things You Can Do Now to Stop Hating Life

I Hate My Life: 10 Things You Can Do Now to Stop Hating Life

Hating life is a bit of a misnomer it seems: in the media, in education, in every aspect of our lives, we’re shown visions of a perfect world, one where everyone is happy and life is a decades-long dream. Unfortunately, it isn’t.

Life can and is hard and tough and painful at times. I have first-hand experience of this: at this time years ago, I was a recent university graduate, unemployed and aimless. All of this was having a knock-on effect on my social and mental wellbeing—I wasn’t sleeping. I wasn’t seeing my friends as often. I was snappy to family members and I could barely drag myself out of bed in the morning…

That doesn’t mean it can’t change.

Life goes through ebbs and flows all the time and the key to getting through it all without cutting off your social circle and eating your local grocery store out of Ben & Jerry’s, is to cultivate some techniques and methods of going through life with some stability and grace. It’s not a guarantee against life’s hardships but, take the steps you want to use and you won’t hate life.

If you want to stop hating your life and start falling in love with it, take these steps:

1. Get Plenty of Sleep

Seriously, you’re obviously going to be grouchy and more inclined towards the more miserable side, if you’re not getting your recommended seven or more hours of sleep a night.

Start checking in how much you sleep and then start making steps to go to bed earlier and sleep for longer. It might cure every problem but at least you’ll be well-rested and less likely to nap throughout the day. If you having trouble getting to sleep, go and

2. Eat Healthily

I have had a real issue with eating healthily for years and it wasn’t until I was hospitalised a few years ago (for a condition unrelated to my eating for the sake of disclosure), that I really started to look at what I ate and how I viewed my body.

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I’m absolutely an advocate of body positivity and loving your body at any size and while I haven’t lost any huge amount of weight, eating a hell of a lot healthier improved my mood and made me feel better.

In short, it’s absolutely okay to have a pizza and a soda as a treat, but just have something healthier tomorrow.

3. Write It All Down

Sometimes the best thing you can do is let it all out. Keeping things that are making you hate life all bottled up is neither helpful to getting out of that cycle nor healthy for your overall wellbeing.

Grab yourself a notebook, a journal, a diary, a bit of paper, whatever, and just start writing down how you feel. As soon as you’ve done that, start thinking about what you could do in theory to stop this from happening or to stop you from feeling like this.

4. Get Some Fresh Air

It’s underrated and we all take it for granted, but really, getting out of your home and going for a walk can be really beneficial. It gets you outside in the (hopefully) sunshine and getting to see the whole of life as you walk around can be really grounding and calming.

Believe me, if you’re stuck inside mulling over on the bad things of your life, grab a pair of sneakers and go for a walk. Plus, it’s free. Can’t say better than that, can you?

5. Get Some Exercise

This is practically a Part II of the previous step, but as someone who used to look at the gym as something people did when they were feeling particularly masochistic, I can actually say I enjoy it now.

You don’t even have to subscribe to a fancy gym—go for a run around the block with your headphones in or lift some heavy boxes to build up muscle tone.

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Bonus: Doing all that heavy lifting of boxes or incorporating exercise into chores will make your house cleaner and look even more awesome, as well as making you look and feel better.

6. Treat Yourself

Hating your life can be exhausting, and I mean that literally. It drains the energy from you until all you want to do is lie in bed with a pint of ice cream and the last five seasons of a TV show on Netflix.

Therefore, a good thing to keep your spirits up can be to treat yourself.

Life is too short, after all, to deny yourself some treats. Go see that movie that looks awesome in the cinema, grab a gelato with a friend, paint your nails, whatever makes you happy, do it. You deserve it.

Here’re more ideas to inspire you: 30 Ways To Treat Yourself No Matter What

7. Cut out Those Negative Triggers

Chances are that if you hate life, something is setting off those triggers in your head. Until you’re able to deal with them without turning all misanthropic, the best thing might be just to get rid of all of those negative triggers.

If you’re suffering from what AllGroanUp refer to as “Obsessive Comparison Disorder” (i.e. obsessively checking out the lifestyles of all your “successful” friends), then stop using Facebook and Twitter as much.

Social media can be a fantastic way to connect, but it can be also be a toxic environment for neuroses and comparisons to breed.

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Trust me, I know. If it sets you off, cut it out.

8. Dance

Yes you can dance. No, really, you can. It doesn’t matter if you’re not some breakdancing dynamo or ballroom extraordinaire, everyone can dance. It’s programmed into the human race, the ultimate expression of emotion.

Dance like no one’s watching, dance like you don’t care. Tap your feet, sway your hips, go as mad or as wild as you want to to your favourite songs. Nothing quite shakes the cobwebs off than losing yourself in rhythm and dance to a song you love.

9. Get Organized

A great way to start moving forward and looking at what you can change in your life to make it better, is to get organized.

Spend a weekend going through your home and clearing the unnecessary stuff out of it. Get rid of the stuff you don’t need or don’t want anymore and start to give everything a space.

It doesn’t have to look like it’s stepped off the pages of Good Housekeeping, but clearing a lot of space and making sure that your home has a bit of harmony can do wonders for your mental wellbeing.

10. Pay It Forward

Life is a mystery and it can be a minefield to get through. Sometimes you stumble, sometimes you fall. The important part is to pick yourself back up and keep walking forward.

Paying it forward is simply helping others. Charity is something that is often thrown around as an accessory to human behavior—how many celebrities have you read about who have done something heinous, but are defended by the phrase “but [they] do charity work”?

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Go volunteer! If you think you’re at breaking point, go help other people.

People in the world out there will be going through the same things that you are going through; and while you might not run into someone who’s going through the exact same circumstances, you will be helping people who need help.

Helping out a soup kitchen, or at a church bake sale, or at a homeless shelter or wherever needs help, can make a huge difference to the lives of those individuals involved. And believe me, it’ll do a hell of a lot for your state of mind .

A great idol of mine, Audrey Hepburn, once stated that we have two hands: one for helping ourselves, and one for helping others. That’s a fantastic sentiment and one I think will help people who hate their live.

If you go and help other people, you’re having such a positive ripple effect on the world that some of it will come back to you one way or another, and it will get better.

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Featured photo credit: Unsplash via unsplash.com

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