Advertising
Advertising

8 Reasons Why Your Brand Needs to Be on Twitter

8 Reasons Why Your Brand Needs to Be on Twitter

If you are running a business, you probably know that social media is a gold mine and you now need to focus on it as much as you can for your storefront. According to Global Web Index, “Twitter is now the fastest growing social platform” and there’s no way that the growth is going to stop.

From driving traffic to attracting new customers and getting worldwide attention at different times, Twitter is really a great way of promoting your brand online. Getting a portion of your business to a bigger picture, Twitter feeds are a perfect way of delivering any kind of services or products to a huge mass in no time. If you or your business is not on Twitter, you’re already losing out on competition with similar businesses. Check out the 8 reasons why your brand needs to be on Twitter right now.

Advertising

1. It will help people find your brand.

If you are building a brand, you probably understand the value of marketing. While you try to create more exposure, you need to get to your targeted demographic and to the world at large. Twitter is a great way of promoting yourself and reaching out to your customers at ease. Plus, you can also find the most followed people on Twitter and deal with them to promote you or your brand online. This is why Nike paid Michael Jordan, Proactive employed celebrities like Adam Levine and Kelly Clarkson to grow and promote their products.

2. You can use it to update followers about your products.

Twitter has grown itself to the second largest social media site on the Internet. Twitter has reported that 74% of people who follow a brand on Twitter do so to get updates about products. In fact, it’s so easy to notify your customers about a product update or a release with a simple tweet. This is a great opportunity to promote products and services and engage with your customers.

Advertising

3. It is inexpensive compared to other outlets.

Imagine the cost of promoting yourself through advertisements on newspapers and media outlets? Though such ad campaigns are still useful, being on Twitter saves a lot of money. It is a free social-media marketing platform where you still have investment options in “promoting tweets.” You get to develop and flourish loyalty towards your customers by promoting your products and services for cheaper than elsewhere.

4. Consumers love Twitter.

Twitter says that at least 33 percent of its users follow at least one brand. This equates to several people engaging with a number of business via this social media platform. Twitter is a great place for customer reviews, and opinions and when your voice is heard, your business is only profiting.

Advertising

Similarly, in comparison to 69% of Facebook users, 73% of Twitter users shop online and find deals and coupons to make purchases. For businesses that are looking to grow further, Twitter is a great way of designing your online marketing funnel.

5. Twitter is a place for brand discussions.

Even if you are not on Twitter, someone somewhere is talking about you there. If you’re using the social media platform, you get to see the brand mentions and respond to any queries or tackle the questions asked about you. Further, you get to analyze your competitors and their social media marketing model to learn more to grow your business.

Advertising

6. Twitter increases visibility in search engines.

If you only have a website or a blog to promote your brand, chances are you may not rank anywhere in the first page of search results. But with Twitter, tweets related to brands show up in the first page, and this can increase the visibility to increase leads, followers and engagements.

7. Twitter can be a lead magnet for businesses.

Hubspot reports that 36% of businesses use Twitter to generate leads and sales. This social media platform outcasts Facebook not just as a channel, but to promote and make lead generation cards as well. By nurturing relationships with customers, brands get to promote themselves and use strong call-to-action in their profile and tweets to gather more leads and sales to make profit.

8. Twitter helps you engage with people, real-time.

Imagine a lot of emails in your inbox and the time you need to spend to reply all of the queries! That takes a long time right? Today, a lot of brands use Twitter for customer service. When you respond to a query about your service or product in Twitter, a lot of other people will get to see it and get their queries solved without needing to ask the same thing again.

Featured photo credit: DariuszSankowski via pixabay.com

More by this author

Grishma Giri

Content Creator and Strategist

let go of past 10 Simple Steps To Let Go Of The Past How To Live a Rich Life Without Lots of Money car accident 8 Ways To Protect Yourself After An Accident send flowers to your loved ones The 8 Best Reasons to Send Flowers To Your Loved Ones save money and cut your expenses 10 Ways Startups Can Reduce Their Expenses in 2016

Trending in Lifestyle

1 11 Simple and Effective Ways to Manage Stress 2 Causes of Insomnia and How to Overcome It (The Complete Guide) 3 10 Simple Morning Exercises That Will Make You Feel Great All Day 4 13 Bad Habits You Need to Quit Right Away 5 10 Most Entertaining Things To Do During A Long Journey

Read Next

Advertising
Advertising
Advertising

Last Updated on May 22, 2019

10 Simple Morning Exercises That Will Make You Feel Great All Day

10 Simple Morning Exercises That Will Make You Feel Great All Day

There are lots of studies that show if you do some exercise in the morning, you will be in a better mood all day long. You will have more energy and you will certainly be a better colleague, friend or partner.

One psychologist at Duke University has researched the effects of exercise on depressed patients and he has come to the conclusion that exercise has a definite role in treating this condition and has an important role in preventing people from relapsing.[1] According to the New York Times, scientists have now established that exercise also boosts your brain power.[2]

In addition, there are studies from the Appalachian State University which show that blood pressure can be reduced by doing regular morning exercise.[3]

Here are 10 simple morning exercises that will help you feel great the whole day long. You can include some of them in your morning exercise routine or do them all at home without having to enrol in a gym. Consult your doctor before starting any form of exercise routine if you are new to this.

1. Cat Camel Stretch

Stretching exercises are useful for muscle toning and also preventing arthritis. They can either be dynamic or static.

Dynamic ones such as the cat camel stretch, are particularly useful for doing other exercises in the morning. They are also beneficial at other times of the day, especially after long periods of sedentary work. This one is great for spinal flexibility and is a good warm up exercise.

Kneel down on all fours. Start by rounding your back just like a camel so that your head will try to meet your pelvis. This is the camel position. Then lower and lift your head so that your lower back is arched. This is the cat position. Do these movements slowly and smoothly. About 4 or 5 times.

Here’s a video to guide you through:

Advertising

2. Go for a Walk or a Run

This is better done outside so that you can connect with nature but running inside on a treadmill is almost as good. You can time yourself and increase length and time according to your fitness program.

Always have new goals to reach. Start with brisk walking and work up to running. At my age, I am still walking!

The health benefits are considerable. You can build stronger bones and you can help to maintain your weight.

Also, you are helping your heart to stay healthy and keeping your blood pressure low.

Learn more about the benefits of running here: 8 Benefits of Running 5 Minutes Every Day You Didn’t Know

3. Jumping Jacks

Michelle Obama is a great fan of this exercise and has become “Jumper in Chief.”[4] They are great for cardiovascular health and also for toning muscles especially the calves and the deltoids.

Stand with feet together. Jump while spreading your arms and legs. Return to first position and keep going! You can start with doing these for 1 minute and then gradually build up to the number you are comfortable with. Here’s how:

4. Abductor Side Lifts

Watch the video below to see how to do this exercise. These muscles are important because you use them everyday to run, get into the car or onto and off a bicycle. They are very important also for your core stability and prevent the pelvis from tilting.[5]

Advertising

Do about 10 to 15 raises for each side like this:

5. Balancing Table Pose

This is a classic yoga pose. It benefits the spine, balance, memory and concentration.

Start with the table pose (hands and knees). Breathe in before starting each movement. As you exhale, raise your left leg parallel to the floor as you raise the right arm, also parallel to the floor. Breathe in as you lower arm and leg. Repeat for the other side. 10 repetitions on each side is a good starting point.

ablab

    6. Leg Squats

    Not just legs are involved but also hips and knees.

    Stand with your feet a bit further out from your hips. Arms are out in front of you. Then lower yourself as if you wanted to sit down until you reach a 90 degree angle. You can go down further if you want to. Then return to the starting position. Repeat 15 times for 2 sets for beginners.

    The benefits are that these exercises help with knee stability and can benefit the leg muscles such as quadriceps, hamstrings and calves.[6]

    7. Push Ups

    You start lying down (face down) but with your body held up at arm’s length. Your hands should be in line with your shoulders. Breathe in as you lower your body. That is fairly easy. Now, as you exhale, you have to get back up to the starting position.

    Advertising

    An easier version to start with is to bend your legs at the knees so you do not have to lift your whole body.

    Beginners may take up to a month to be able to do 100 push ups so you will have to start with a very small number and gradually increase it.

    This exercise is great for strengthening the chest, shoulders and the triceps. It is a great strengthening exercise for many muscle groups. In fact, most muscles from the toes to the shoulders are being used.

    8. Bicycle Crunches

    There are numerous crunch exercises targeting the abs. The bicycle crunch is a variation where you work more muscle groups. Aim for 15 to 20 reps to start off with.

    Watch the video to see how this is done correctly:

    9. Lunges

    Stand with feet shoulder width apart. Place your hand on your hips. Take one giant step forward with the right leg. Make sure the knee does not go too far forward, that is, past your toes. The left knee will go down to almost floor level. Alternate the legs as you go on.

    Try to do a set of between 8 and 12 reps for each leg. It is important to allow for a day of rest, so this exercise should be done on alternate days, especially if you are using weights.

    This exercise is great for strengthening and toning the quadriceps, glutes and hamstrings.

    Advertising

    10. Bicep Curls

    You can do this sitting down so if you spend a lot of time on the phone, this is a great exercise to do.

    Choose suitable dumbbells or another household object that you can easily hold. Sit down with the dumbbell in your hand. You need to sit forward a bit so that your triceps can lean on your thigh to give you support.

    Then bring the weighted arm up to shoulder length and then down again. Exhale as you lift the weight and inhale as you lower it.

    Here’re some important notes before you start doing this exercise:

    Try to do one or two sets of about ten repetitions for each arm and then switch arms.

    These exercises are really useful for toning the arm muscles.[7] In addition, they can strengthen and tone the brachioradialis muscle located in the forearm. These are the muscles we use to pick up things when we flex the arm at the elbow so we use these muscles countless times a day.

    You may have to build in a rest day for the heavier exercises, numbers 6–10. On the rest days, you can do gentler stretching exercises and also some walking or running.

    Morning exercise is not only a great mood booster, but will help you keep your weight down and also sleep better![8] Start including one or some of these exercises in your morning routine!

    More Articles About Exercises for Beginners

    Featured photo credit: Unsplash via unsplash.com

    Reference

    Read Next