If you are running a business, you probably know that social media is a gold mine and you now need to focus on it as much as you can for your storefront. According to Global Web Index, “Twitter is now the fastest growing social platform” and there’s no way that the growth is going to stop.
From driving traffic to attracting new customers and getting worldwide attention at different times, Twitter is really a great way of promoting your brand online. Getting a portion of your business to a bigger picture, Twitter feeds are a perfect way of delivering any kind of services or products to a huge mass in no time. If you or your business is not on Twitter, you’re already losing out on competition with similar businesses. Check out the 8 reasons why your brand needs to be on Twitter right now.
1. It will help people find your brand.
If you are building a brand, you probably understand the value of marketing. While you try to create more exposure, you need to get to your targeted demographic and to the world at large. Twitter is a great way of promoting yourself and reaching out to your customers at ease. Plus, you can also find the most followed people on Twitter and deal with them to promote you or your brand online. This is why Nike paid Michael Jordan, Proactive employed celebrities like Adam Levine and Kelly Clarkson to grow and promote their products.
2. You can use it to update followers about your products.
Twitter has grown itself to the second largest social media site on the Internet. Twitter has reported that 74% of people who follow a brand on Twitter do so to get updates about products. In fact, it’s so easy to notify your customers about a product update or a release with a simple tweet. This is a great opportunity to promote products and services and engage with your customers.
3. It is inexpensive compared to other outlets.
Imagine the cost of promoting yourself through advertisements on newspapers and media outlets? Though such ad campaigns are still useful, being on Twitter saves a lot of money. It is a free social-media marketing platform where you still have investment options in “promoting tweets.” You get to develop and flourish loyalty towards your customers by promoting your products and services for cheaper than elsewhere.
4. Consumers love Twitter.
Twitter says that at least 33 percent of its users follow at least one brand. This equates to several people engaging with a number of business via this social media platform. Twitter is a great place for customer reviews, and opinions and when your voice is heard, your business is only profiting.
Similarly, in comparison to 69% of Facebook users, 73% of Twitter users shop online and find deals and coupons to make purchases. For businesses that are looking to grow further, Twitter is a great way of designing your online marketing funnel.
5. Twitter is a place for brand discussions.
Even if you are not on Twitter, someone somewhere is talking about you there. If you’re using the social media platform, you get to see the brand mentions and respond to any queries or tackle the questions asked about you. Further, you get to analyze your competitors and their social media marketing model to learn more to grow your business.
6. Twitter increases visibility in search engines.
If you only have a website or a blog to promote your brand, chances are you may not rank anywhere in the first page of search results. But with Twitter, tweets related to brands show up in the first page, and this can increase the visibility to increase leads, followers and engagements.
7. Twitter can be a lead magnet for businesses.
Hubspot reports that 36% of businesses use Twitter to generate leads and sales. This social media platform outcasts Facebook not just as a channel, but to promote and make lead generation cards as well. By nurturing relationships with customers, brands get to promote themselves and use strong call-to-action in their profile and tweets to gather more leads and sales to make profit.
8. Twitter helps you engage with people, real-time.
Imagine a lot of emails in your inbox and the time you need to spend to reply all of the queries! That takes a long time right? Today, a lot of brands use Twitter for customer service. When you respond to a query about your service or product in Twitter, a lot of other people will get to see it and get their queries solved without needing to ask the same thing again.
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