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4 Simple Ways Artists can Start Selling Their Work Online

4 Simple Ways Artists can Start Selling Their Work Online

Each and every day, there is a countless number of artists struggling to make a steady flow of income from their online sales – musicians, painters and craftsmen are constantly putting an effort to sell what they’ve created. This is a constant issue for both full time artists and those who view their craft as a hobby.

One of the biggest downsides to art school is the fact that they don’t tell their students that they will be all on their own once they’ve finished their studies. Nobody tells art students that if they want to make money off their work, they will have to have an entrepreneurial mindset as well.

If you don’t understand that you are a businessman and an artist, you will be unable to get your goods into the hands of potential customers, and you won’t get the money you deserve for them. Since the modern art market is quite crowded, you, as an artist, must deliver quality pieces and learn how to market them to the best of your abilities.

I’m sorry to burst your bubble, but your art pieces are products as well and that’s why you must learn how to sell them. Here are the four most essential steps for selling art online.

Promote and sell your art on social networks

The easiest way to get your art out there is to focus on social media for both selling and marketing. Let’s look at how you can start selling on the most popular social networks out there.

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Facebook store

Wondering why should you set up your art store on Facebook? Simply because of one fact – Facebook is the most popular social network and it has over 1.5 billion active users each month. These are all potential customers that might be interested in your art. Well, not all of them, but even tiny portion would give you the income you wanted. The easiest way to do this is to use an e-commerce app that can build your store almost automatically.

First, you will have to create a Facebook page for your store and, once you’ve done that, simply go to “your store” button and set it up. Once you’ve done this, people will be able to purchase products directly from your Facebook page.

The next step is to build your audience. You can do this by inviting friends to like your page, sharing or joining groups with art lovers where you can engage potential clients and promote your store. You can also pay to advertise your page and get more likes from targeted people.

Twitter buy button

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The recent integration of the Twitter “buy button” has made it possible to drive organic conversions on the second largest social network. The button is included next to your each Tweet and it’s quite easy for users to click and buy a product they are interested in. However, you will have to build a base of followers to whom you can offer your products. Start following relevant people and, over time, they will follow you back.

Make sure that you include photos in your Tweets so that people can know what you are offering. Add tags and a short caption to describe your art and spark interest in your audience. Bear in mind that people might only check out, or buy your art after they’ve seen it a couple of times somewhere, and that’s why being memorable is very important.

Set up a profile on Etsy  

This is an excellent platform for all kinds of creative artists, especially those skilled in creating jewelry, clothes and other handmade items. The first thing to know about Etsy is that you can change your initial user name only once you’ve opened a shop. So, make sure that you use an adequate name that represents your brand, as it will stay that way forever. After you’ve done this, brand your profile with a photo, an avatar, a listing photo and a banner, all of which go well together. You should also create unique labels for your products, so that you can spread brand awareness offline as well.

Choose the best photos possible, as Etsy limits you to a maximum of 5 photos. When it comes to Etsy, it’s all about making a great first impression. Don’t post all of your art at once but rather post a couple of them each day. This will create a bit of a buzz and your products will appear much higher in searches.

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Make your potential buyers feel pleasant, answer to all customer questions, don’t lie about shipping time and truly describe your products. Bear in mind that you probably won’t start selling your art straight away. It’s a process that might take a while, so be patient and improve your shop constantly.

Set up a profile on Amazon

Amazon is the largest website for retail stores. Most people think they are buying products from Amazon, however almost 35 % of the products on Amazon are offered by a third party. Registering on Amazon is quite easy. Simply scroll down to the bottom of the page and press the “sell on Amazon” button.

Choose the “sell as a professional” option and, with a few more tweaks, you are ready to go. Amazon is really good for selling unique and brand new art since the professional seller option gives you the ability to create listings for goods which aren’t currently sold on the site.

Another reason why you should choose the professional seller option is the fact that, if you want to be recognized as a unique label, you will have to register your brand, so that Amazon can offer its protection.

The best way to go is to sell with fulfillment by Amazon. This option requires you to send all of your art to Amazon and they will ship pieces when they are sold, they will also deal with refunds, returns and handle customer service. Because of the fact that Amazon is abundant with all kinds of products, including art, it can be very hard to get noticed in the crowd. This is why you should try and describe your products as best as you can, upload only the best photos and learn how to reprice products so that you can maximize sales and get the most out of each sale.

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Build a website of your own

No matter how good all these stores or social networks may be, you still need to create a website that represents you as an artist. A website of your own will give you credibility as an artist, and on it, you can explain your art and its meaning even deeper. Furthermore, you can establish better communication with your clients, build a base of followers and brand your work even better. Once of the best platforms you can use to set up a simple Website is WordPress.

You simply go to the official WordPress site and follow the instructions that will make the whole thing more of a game rather than a serious process. Besides the fact that it’s easy to create a simple site, later on, when you need more, you can easily upgrade it to look more awesome and have more features. With your own site, you will create your own domain name that will help you build brand awareness, and since WordPress is a search engine friendly platform, people will find it easier to search for your art online.

These are the essentials for selling art online. After a while, you should look to enhance your business skills and enhance your marketing skills, finding ways to stay competitive, improving your customer service, etc. Bear in mind that it will take some time before you actually make any sales, so be patient and work on improving all of your stores and profiles while waiting for results.

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Aleksandar Ilic

Blogger, Social Media Butterfly, Guitarist

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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