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4 Simple Ways Artists can Start Selling Their Work Online

4 Simple Ways Artists can Start Selling Their Work Online

Each and every day, there is a countless number of artists struggling to make a steady flow of income from their online sales – musicians, painters and craftsmen are constantly putting an effort to sell what they’ve created. This is a constant issue for both full time artists and those who view their craft as a hobby.

One of the biggest downsides to art school is the fact that they don’t tell their students that they will be all on their own once they’ve finished their studies. Nobody tells art students that if they want to make money off their work, they will have to have an entrepreneurial mindset as well.

If you don’t understand that you are a businessman and an artist, you will be unable to get your goods into the hands of potential customers, and you won’t get the money you deserve for them. Since the modern art market is quite crowded, you, as an artist, must deliver quality pieces and learn how to market them to the best of your abilities.

I’m sorry to burst your bubble, but your art pieces are products as well and that’s why you must learn how to sell them. Here are the four most essential steps for selling art online.

Promote and sell your art on social networks

The easiest way to get your art out there is to focus on social media for both selling and marketing. Let’s look at how you can start selling on the most popular social networks out there.

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Facebook store

Wondering why should you set up your art store on Facebook? Simply because of one fact – Facebook is the most popular social network and it has over 1.5 billion active users each month. These are all potential customers that might be interested in your art. Well, not all of them, but even tiny portion would give you the income you wanted. The easiest way to do this is to use an e-commerce app that can build your store almost automatically.

First, you will have to create a Facebook page for your store and, once you’ve done that, simply go to “your store” button and set it up. Once you’ve done this, people will be able to purchase products directly from your Facebook page.

The next step is to build your audience. You can do this by inviting friends to like your page, sharing or joining groups with art lovers where you can engage potential clients and promote your store. You can also pay to advertise your page and get more likes from targeted people.

Twitter buy button

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The recent integration of the Twitter “buy button” has made it possible to drive organic conversions on the second largest social network. The button is included next to your each Tweet and it’s quite easy for users to click and buy a product they are interested in. However, you will have to build a base of followers to whom you can offer your products. Start following relevant people and, over time, they will follow you back.

Make sure that you include photos in your Tweets so that people can know what you are offering. Add tags and a short caption to describe your art and spark interest in your audience. Bear in mind that people might only check out, or buy your art after they’ve seen it a couple of times somewhere, and that’s why being memorable is very important.

Set up a profile on Etsy  

This is an excellent platform for all kinds of creative artists, especially those skilled in creating jewelry, clothes and other handmade items. The first thing to know about Etsy is that you can change your initial user name only once you’ve opened a shop. So, make sure that you use an adequate name that represents your brand, as it will stay that way forever. After you’ve done this, brand your profile with a photo, an avatar, a listing photo and a banner, all of which go well together. You should also create unique labels for your products, so that you can spread brand awareness offline as well.

Choose the best photos possible, as Etsy limits you to a maximum of 5 photos. When it comes to Etsy, it’s all about making a great first impression. Don’t post all of your art at once but rather post a couple of them each day. This will create a bit of a buzz and your products will appear much higher in searches.

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Make your potential buyers feel pleasant, answer to all customer questions, don’t lie about shipping time and truly describe your products. Bear in mind that you probably won’t start selling your art straight away. It’s a process that might take a while, so be patient and improve your shop constantly.

Set up a profile on Amazon

Amazon is the largest website for retail stores. Most people think they are buying products from Amazon, however almost 35 % of the products on Amazon are offered by a third party. Registering on Amazon is quite easy. Simply scroll down to the bottom of the page and press the “sell on Amazon” button.

Choose the “sell as a professional” option and, with a few more tweaks, you are ready to go. Amazon is really good for selling unique and brand new art since the professional seller option gives you the ability to create listings for goods which aren’t currently sold on the site.

Another reason why you should choose the professional seller option is the fact that, if you want to be recognized as a unique label, you will have to register your brand, so that Amazon can offer its protection.

The best way to go is to sell with fulfillment by Amazon. This option requires you to send all of your art to Amazon and they will ship pieces when they are sold, they will also deal with refunds, returns and handle customer service. Because of the fact that Amazon is abundant with all kinds of products, including art, it can be very hard to get noticed in the crowd. This is why you should try and describe your products as best as you can, upload only the best photos and learn how to reprice products so that you can maximize sales and get the most out of each sale.

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Build a website of your own

No matter how good all these stores or social networks may be, you still need to create a website that represents you as an artist. A website of your own will give you credibility as an artist, and on it, you can explain your art and its meaning even deeper. Furthermore, you can establish better communication with your clients, build a base of followers and brand your work even better. Once of the best platforms you can use to set up a simple Website is WordPress.

You simply go to the official WordPress site and follow the instructions that will make the whole thing more of a game rather than a serious process. Besides the fact that it’s easy to create a simple site, later on, when you need more, you can easily upgrade it to look more awesome and have more features. With your own site, you will create your own domain name that will help you build brand awareness, and since WordPress is a search engine friendly platform, people will find it easier to search for your art online.

These are the essentials for selling art online. After a while, you should look to enhance your business skills and enhance your marketing skills, finding ways to stay competitive, improving your customer service, etc. Bear in mind that it will take some time before you actually make any sales, so be patient and work on improving all of your stores and profiles while waiting for results.

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Aleksandar Ilic

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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