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5 Reasons Saying Yes is Hurting Your Business

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5 Reasons Saying Yes is Hurting Your Business

Yes is possibly one of the most harmful words we have in our vocabulary. It hurts our productivity and can harm our sanity. Let me tell you about Bob starting his business. He said yes to every request happily because he needed money to pay the bills. He was quickly full which was awesome. His problem is that he always said yes to everyone around him, even when it was for less money than he wanted to work. At the end of a few years he was still working all hours and was just making the bills. He wanted out but he just kept saying yes.

Saying yes to every possible client that comes our way seems like the right thing to do but in most cases it’s actually hurting your business and here’s why.

1. You’re not working on your strengths

I know we want to help people and we’ve been trained that we need to default to YES. Defaulting to YES does gets us doing work that’s outside of our strengths. If you’re best dealing with numbers and someone asks you for help to chair a meeting, is that really where you’d best serve the organization? Would you be more useful to them working with their books or logistics? Saying no to the opportunity with the board frees you up to say yes when an opportunity that suits your strengths comes along.

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2. You have no margin

If you’re always saying YES when someone asks for your help then you have no margin in your life. You end up with no room to say YES again. Friday is full with helping someone move. Saturday is some extra work for a client who convinced you to say yes to a deadline you didn’t really have time for. Sunday has an hour for the family but then you’ve got a bunch of other things to finish up. And so it goes.

If you’re always saying yes then when that really amazing opportunity comes along like meeting an industry leader on a plane who invites you join them for a dinner conversation, you simply have no more room and can’t say yes without disappointing one of the other people you said yes to.

3. Breaks your credibility

Back to my example from the first point. If you say yes to that board meeting it’s likely you’re not going to perform at your peak which will hurt your reputation as a peak performer. Even worse is when you realize that the job is so draining you simply continue and you back out. You’ve now become the person that doesn’t meet their obligations.

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4. Lack of boundaries

Just a few months ago a local business association was looking for volunteers. I was in the room as they made the rounds asking each person for time volunteering. When they came to my friend and I and asked I gave a simple no and they left it alone. My friend also said ‘no’ but see he has this problem with boundaries. It’s well known if you just bug him he’ll eventually say yes. So months later they kept bugging him (I didn’t hear anything) and he said yes and he hates the time he spends with them.

I’ve said no to lots of things and set clear boundaries which means the businesses locally respect my boundaries. My No is No and my Yes is Yes. Do you respect the business owners you know that have clear boundaries or the ones that are all wishy washy with what they say and do?

5. Your productivity is dead

It’s great to be the ‘go to’ person isn’t it. Everyone knows that if they need something they come to you and it gets done. But does it really get done well? What about the things that are really your responsibility? Are they getting done or do they get overlooked by you as you run around for everyone else? How stressed out are you with all this extra stuff to do? Isn’t your family getting the short end of the stick as you work all hours to try and possibly keep up with everything?

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Bill’s friend

Now let’s meet Bill’s friend, Bob. Bob also said yes a lot at first but something felt wrong to him about that. Sure he needed to get off the ground but then he started saying no to clients that didn’t meet his budget requirements. Then he started to say no to projects that didn’t look interesting. Then he started saying no to any project that didn’t meet his ideal client profile.

After a few years he was working with clients he loved on fun projects that paid well. While he has a few seasons each year that require a more time working, he also has many seasons where he gets to spend plenty of time with his family and doing other things outside of his work. Things that make him happy. He isn’t scraping by and he loves his work.

If you want to be like Bob, stop saying yes to everything.

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Featured photo credit: thematthewknot via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

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