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Mobile Marketing (Why 2016 will be year of mobile)

Mobile Marketing (Why 2016 will be year of mobile)

From vacuum tubes to transistor and from desktops to laptops, the world is evidently growing smaller. Computers, mostly desktops and laptops have dominated the world of web since the early 2000’s but it’s high time we might be witnessing the change in the hierarchy.

The computers are running the risk of being overrun by their small screened younger brothers: the mobile phones. The reasons are obvious – they fit in our pockets, they dissolve with our body weights while carrying, and they can seemingly do everything what their elder brother does.

Mobile marketing was building for many past years and is on the verge of exploding in the wholesome marketing scene. Below are 10 good reasons why mobile marketing is set to dominate the marketing universe.

1. Smart phones users are increasing.

According to the statistics collected by Dazeinfo, there were 1.13 billion smartphone users in 2012. The number of smartphone users increased by whopping 27.1% in 2013 to 1.43 billion and by 2017, it is expected that nearly half of the global mobile users are likely to own a smartphone.

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Smartphones are a great platform for mobile marketing as smartphones without internet access are as good as our nails. The meteoric rise in smart phones has suggested that the smart phones are the future of marketing.

2. Computers are getting professional.

If I spend long hours staring at my laptop screen, it’s likely that people will consider me as a professional doing “professional stuffs” on a computer. Smart phones have made it easy to carry out a wide range of tasks from mobile phones, thereby limiting only specific tasks to be done on laptops.

This has increased the accessibility to mobile phones and the time that users previously used to spend on laptops is now being replaced by mobiles. In marketing, time means money and since the computers are running out of favor among users, investors are starting to invest heavily on mobile targeted marketing.

3. Mobiles are more user friendly.

Scientifically speaking, touching a screen is surely easier than pressing keys of the keyboards. Though the older generation struggled in adjusting with the sensitivity of the mouse and track pads, the new generation is privileged with touch screens. Why drag the mouse on the floor if you can easily run your fingers on the screen?

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Mobile phones are certainly friendlier to users than laptops and since they can do their tasks with more or less similar dependability, mobile phones are starting to slowly replace computers.

4. Times spent on mobile is significantly greater than times spent on laptops.

Imagine sleeping with a laptop under your blanket, certainly seems awkward and tough, doesn’t it? But with mobile phones, you can sleep with them, use them while traveling or even play games on then while on the toilet.

Yes people still use laptops for their specific purposes but after the day has been saved, they spend their valuable time on mobile phones playing games or just drifting through their mobile applications.

5. Mobiles are cheaper to buy.

An average laptop which serves the needs of the user costs around $400, for half that price you can easily buy a good smartphone which can serve your purpose as well as aid you in many ways. This is one of the many reasons why smart phones are gaining such popularity among the working class as well.

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As a marketer, you have to increase your reach as far as possible and mobile phones have such diverse users that the marketers can target and increase the buzz about their product.

6. Mobiles have a variety of applications.

Mobile is fun to use and has a wide range of applications. For every similar Windows app, there are more than 10 Android and iOS apps and guess what? You can simply download them from the Apple or Android market and not be confused with 10 deceptive similar looking download links.

Downloading and installing the applications in computers is pretty tough but it is so easy in the smart phone market that people with a very limited knowledge of technology can just search for the application and download it. Sometimes, people download totally unrelated applications in mobile phones just for fun which enables marketers of different niches to widen their grip on public.

7. Not just browsers but the mobile apps can access the internet as well.

Except for few specific applications, the internet totally remains isolated from the computers if not for the browsers. Yes browsers are super easy to explore the internet with and marketers can build their marketing strategies in and around them.

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Mobile phones, however, take web based marketing to a whole different level.  A plethora of the downloaded apps can access the internet which provides the marketers with myriads of portals to employ their marketing tactics.

8. Power of messaging cannot be underestimated.

Through the evolution of internet, everything turning fancier, one thing has managed to keep its original integrity impact and it’s text messaging. Though a fading force in marketing, its impact can simply not be underestimated.

“The right strategy involves targeted text messages that allow you to engage with your audience with intimacy and immediacy more than any other channel”, says Ken Rhie, CEO of Trumpia.

Marketers’ still use message based marketing techniques and still it works like a charm. It’s obvious the computers do not have this service, in this regard too, though traditionally blatant, the mobile phones edge over computers.

The world of marketing has come through a riptide in the past half century and the marketing trends have changed like the colors of the chameleon. In this highly turbulent world of marketing, marketers have learnt to go with the flow and they know that mobile is the next “thing”. So the already growing mobile marketing platform is expected to only grow in stature until something cooler is invented.

Featured photo credit: Pexels via static.pexels.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on July 10, 2019

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.

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Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

    Free.

    Fit Brains Trainer Mind training apps-Lifehack

      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

      cognifit-Mind Training Apps-Lifehack

        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

          Free.

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          Clockwork Trsin-Mind Training Apps-Lifehack

            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

            Relief Link - Mind Training Apps - Lifehack

              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

              Eidetic - Mind Training Apps - Lifehack

                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                Free.

                Briangle- Mind Training Apps-LIfehack

                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                  Free.

                  Not the hole story - Mind Training Apps - Lifehack

                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                    Free.

                    personal zen- mind training apps - lifehack

                      Featured photo credit: NeONBRAND via unsplash.com

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