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Mobile Marketing (Why 2016 will be year of mobile)

Mobile Marketing (Why 2016 will be year of mobile)

From vacuum tubes to transistor and from desktops to laptops, the world is evidently growing smaller. Computers, mostly desktops and laptops have dominated the world of web since the early 2000’s but it’s high time we might be witnessing the change in the hierarchy.

The computers are running the risk of being overrun by their small screened younger brothers: the mobile phones. The reasons are obvious – they fit in our pockets, they dissolve with our body weights while carrying, and they can seemingly do everything what their elder brother does.

Mobile marketing was building for many past years and is on the verge of exploding in the wholesome marketing scene. Below are 10 good reasons why mobile marketing is set to dominate the marketing universe.

1. Smart phones users are increasing.

According to the statistics collected by Dazeinfo, there were 1.13 billion smartphone users in 2012. The number of smartphone users increased by whopping 27.1% in 2013 to 1.43 billion and by 2017, it is expected that nearly half of the global mobile users are likely to own a smartphone.

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Smartphones are a great platform for mobile marketing as smartphones without internet access are as good as our nails. The meteoric rise in smart phones has suggested that the smart phones are the future of marketing.

2. Computers are getting professional.

If I spend long hours staring at my laptop screen, it’s likely that people will consider me as a professional doing “professional stuffs” on a computer. Smart phones have made it easy to carry out a wide range of tasks from mobile phones, thereby limiting only specific tasks to be done on laptops.

This has increased the accessibility to mobile phones and the time that users previously used to spend on laptops is now being replaced by mobiles. In marketing, time means money and since the computers are running out of favor among users, investors are starting to invest heavily on mobile targeted marketing.

3. Mobiles are more user friendly.

Scientifically speaking, touching a screen is surely easier than pressing keys of the keyboards. Though the older generation struggled in adjusting with the sensitivity of the mouse and track pads, the new generation is privileged with touch screens. Why drag the mouse on the floor if you can easily run your fingers on the screen?

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Mobile phones are certainly friendlier to users than laptops and since they can do their tasks with more or less similar dependability, mobile phones are starting to slowly replace computers.

4. Times spent on mobile is significantly greater than times spent on laptops.

Imagine sleeping with a laptop under your blanket, certainly seems awkward and tough, doesn’t it? But with mobile phones, you can sleep with them, use them while traveling or even play games on then while on the toilet.

Yes people still use laptops for their specific purposes but after the day has been saved, they spend their valuable time on mobile phones playing games or just drifting through their mobile applications.

5. Mobiles are cheaper to buy.

An average laptop which serves the needs of the user costs around $400, for half that price you can easily buy a good smartphone which can serve your purpose as well as aid you in many ways. This is one of the many reasons why smart phones are gaining such popularity among the working class as well.

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As a marketer, you have to increase your reach as far as possible and mobile phones have such diverse users that the marketers can target and increase the buzz about their product.

6. Mobiles have a variety of applications.

Mobile is fun to use and has a wide range of applications. For every similar Windows app, there are more than 10 Android and iOS apps and guess what? You can simply download them from the Apple or Android market and not be confused with 10 deceptive similar looking download links.

Downloading and installing the applications in computers is pretty tough but it is so easy in the smart phone market that people with a very limited knowledge of technology can just search for the application and download it. Sometimes, people download totally unrelated applications in mobile phones just for fun which enables marketers of different niches to widen their grip on public.

7. Not just browsers but the mobile apps can access the internet as well.

Except for few specific applications, the internet totally remains isolated from the computers if not for the browsers. Yes browsers are super easy to explore the internet with and marketers can build their marketing strategies in and around them.

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Mobile phones, however, take web based marketing to a whole different level.  A plethora of the downloaded apps can access the internet which provides the marketers with myriads of portals to employ their marketing tactics.

8. Power of messaging cannot be underestimated.

Through the evolution of internet, everything turning fancier, one thing has managed to keep its original integrity impact and it’s text messaging. Though a fading force in marketing, its impact can simply not be underestimated.

“The right strategy involves targeted text messages that allow you to engage with your audience with intimacy and immediacy more than any other channel”, says Ken Rhie, CEO of Trumpia.

Marketers’ still use message based marketing techniques and still it works like a charm. It’s obvious the computers do not have this service, in this regard too, though traditionally blatant, the mobile phones edge over computers.

The world of marketing has come through a riptide in the past half century and the marketing trends have changed like the colors of the chameleon. In this highly turbulent world of marketing, marketers have learnt to go with the flow and they know that mobile is the next “thing”. So the already growing mobile marketing platform is expected to only grow in stature until something cooler is invented.

Featured photo credit: Pexels via static.pexels.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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