Advertising
Advertising

Mobile Marketing (Why 2016 will be year of mobile)

Mobile Marketing (Why 2016 will be year of mobile)

From vacuum tubes to transistor and from desktops to laptops, the world is evidently growing smaller. Computers, mostly desktops and laptops have dominated the world of web since the early 2000’s but it’s high time we might be witnessing the change in the hierarchy.

The computers are running the risk of being overrun by their small screened younger brothers: the mobile phones. The reasons are obvious – they fit in our pockets, they dissolve with our body weights while carrying, and they can seemingly do everything what their elder brother does.

Mobile marketing was building for many past years and is on the verge of exploding in the wholesome marketing scene. Below are 10 good reasons why mobile marketing is set to dominate the marketing universe.

1. Smart phones users are increasing.

According to the statistics collected by Dazeinfo, there were 1.13 billion smartphone users in 2012. The number of smartphone users increased by whopping 27.1% in 2013 to 1.43 billion and by 2017, it is expected that nearly half of the global mobile users are likely to own a smartphone.

Advertising

Smartphones are a great platform for mobile marketing as smartphones without internet access are as good as our nails. The meteoric rise in smart phones has suggested that the smart phones are the future of marketing.

2. Computers are getting professional.

If I spend long hours staring at my laptop screen, it’s likely that people will consider me as a professional doing “professional stuffs” on a computer. Smart phones have made it easy to carry out a wide range of tasks from mobile phones, thereby limiting only specific tasks to be done on laptops.

This has increased the accessibility to mobile phones and the time that users previously used to spend on laptops is now being replaced by mobiles. In marketing, time means money and since the computers are running out of favor among users, investors are starting to invest heavily on mobile targeted marketing.

3. Mobiles are more user friendly.

Scientifically speaking, touching a screen is surely easier than pressing keys of the keyboards. Though the older generation struggled in adjusting with the sensitivity of the mouse and track pads, the new generation is privileged with touch screens. Why drag the mouse on the floor if you can easily run your fingers on the screen?

Advertising

Mobile phones are certainly friendlier to users than laptops and since they can do their tasks with more or less similar dependability, mobile phones are starting to slowly replace computers.

4. Times spent on mobile is significantly greater than times spent on laptops.

Imagine sleeping with a laptop under your blanket, certainly seems awkward and tough, doesn’t it? But with mobile phones, you can sleep with them, use them while traveling or even play games on then while on the toilet.

Yes people still use laptops for their specific purposes but after the day has been saved, they spend their valuable time on mobile phones playing games or just drifting through their mobile applications.

5. Mobiles are cheaper to buy.

An average laptop which serves the needs of the user costs around $400, for half that price you can easily buy a good smartphone which can serve your purpose as well as aid you in many ways. This is one of the many reasons why smart phones are gaining such popularity among the working class as well.

Advertising

As a marketer, you have to increase your reach as far as possible and mobile phones have such diverse users that the marketers can target and increase the buzz about their product.

6. Mobiles have a variety of applications.

Mobile is fun to use and has a wide range of applications. For every similar Windows app, there are more than 10 Android and iOS apps and guess what? You can simply download them from the Apple or Android market and not be confused with 10 deceptive similar looking download links.

Downloading and installing the applications in computers is pretty tough but it is so easy in the smart phone market that people with a very limited knowledge of technology can just search for the application and download it. Sometimes, people download totally unrelated applications in mobile phones just for fun which enables marketers of different niches to widen their grip on public.

7. Not just browsers but the mobile apps can access the internet as well.

Except for few specific applications, the internet totally remains isolated from the computers if not for the browsers. Yes browsers are super easy to explore the internet with and marketers can build their marketing strategies in and around them.

Advertising

Mobile phones, however, take web based marketing to a whole different level.  A plethora of the downloaded apps can access the internet which provides the marketers with myriads of portals to employ their marketing tactics.

8. Power of messaging cannot be underestimated.

Through the evolution of internet, everything turning fancier, one thing has managed to keep its original integrity impact and it’s text messaging. Though a fading force in marketing, its impact can simply not be underestimated.

“The right strategy involves targeted text messages that allow you to engage with your audience with intimacy and immediacy more than any other channel”, says Ken Rhie, CEO of Trumpia.

Marketers’ still use message based marketing techniques and still it works like a charm. It’s obvious the computers do not have this service, in this regard too, though traditionally blatant, the mobile phones edge over computers.

The world of marketing has come through a riptide in the past half century and the marketing trends have changed like the colors of the chameleon. In this highly turbulent world of marketing, marketers have learnt to go with the flow and they know that mobile is the next “thing”. So the already growing mobile marketing platform is expected to only grow in stature until something cooler is invented.

Featured photo credit: Pexels via static.pexels.com

More by this author

Nabin Paudyal

Co-Founder, Siplikan Media Group

Benefits of Sauna: 8 Ways It Makes You Healthier and Happier 25 Websites Other Than Social Media To Upgrade Your Life Think That Positive Mantras Help a Lot? Try Value Affirmation Instead 6 Successful Entrepreneurs Who Struggle Through Dyslexia Every Family Has Its Problems, This Is How Some Stick Together No Matter What

Trending in Smartphone

1 10 Satirical Illustrations Showing How Our World Is Sick 2 How to Stop Unwanted Calls By Blocking Them on Your Phone 3 Need To Charge Your Phone Shortly? Try This Trick 4 Top 6 Things to Consider When Buying a Refurbished iPhone or Cell Phone 5 Google vs. Apple: Which Maps App Should You be Using?

Read Next

Advertising
Advertising
Advertising

Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

Advertising

     

    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

      Advertising

      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

        Advertising

          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

            Advertising

            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

            Read Next