Advertising
Advertising

Mobile Marketing (Why 2016 will be year of mobile)

Mobile Marketing (Why 2016 will be year of mobile)

From vacuum tubes to transistor and from desktops to laptops, the world is evidently growing smaller. Computers, mostly desktops and laptops have dominated the world of web since the early 2000’s but it’s high time we might be witnessing the change in the hierarchy.

The computers are running the risk of being overrun by their small screened younger brothers: the mobile phones. The reasons are obvious – they fit in our pockets, they dissolve with our body weights while carrying, and they can seemingly do everything what their elder brother does.

Mobile marketing was building for many past years and is on the verge of exploding in the wholesome marketing scene. Below are 10 good reasons why mobile marketing is set to dominate the marketing universe.

1. Smart phones users are increasing.

According to the statistics collected by Dazeinfo, there were 1.13 billion smartphone users in 2012. The number of smartphone users increased by whopping 27.1% in 2013 to 1.43 billion and by 2017, it is expected that nearly half of the global mobile users are likely to own a smartphone.

Advertising

Smartphones are a great platform for mobile marketing as smartphones without internet access are as good as our nails. The meteoric rise in smart phones has suggested that the smart phones are the future of marketing.

2. Computers are getting professional.

If I spend long hours staring at my laptop screen, it’s likely that people will consider me as a professional doing “professional stuffs” on a computer. Smart phones have made it easy to carry out a wide range of tasks from mobile phones, thereby limiting only specific tasks to be done on laptops.

This has increased the accessibility to mobile phones and the time that users previously used to spend on laptops is now being replaced by mobiles. In marketing, time means money and since the computers are running out of favor among users, investors are starting to invest heavily on mobile targeted marketing.

3. Mobiles are more user friendly.

Scientifically speaking, touching a screen is surely easier than pressing keys of the keyboards. Though the older generation struggled in adjusting with the sensitivity of the mouse and track pads, the new generation is privileged with touch screens. Why drag the mouse on the floor if you can easily run your fingers on the screen?

Advertising

Mobile phones are certainly friendlier to users than laptops and since they can do their tasks with more or less similar dependability, mobile phones are starting to slowly replace computers.

4. Times spent on mobile is significantly greater than times spent on laptops.

Imagine sleeping with a laptop under your blanket, certainly seems awkward and tough, doesn’t it? But with mobile phones, you can sleep with them, use them while traveling or even play games on then while on the toilet.

Yes people still use laptops for their specific purposes but after the day has been saved, they spend their valuable time on mobile phones playing games or just drifting through their mobile applications.

5. Mobiles are cheaper to buy.

An average laptop which serves the needs of the user costs around $400, for half that price you can easily buy a good smartphone which can serve your purpose as well as aid you in many ways. This is one of the many reasons why smart phones are gaining such popularity among the working class as well.

Advertising

As a marketer, you have to increase your reach as far as possible and mobile phones have such diverse users that the marketers can target and increase the buzz about their product.

6. Mobiles have a variety of applications.

Mobile is fun to use and has a wide range of applications. For every similar Windows app, there are more than 10 Android and iOS apps and guess what? You can simply download them from the Apple or Android market and not be confused with 10 deceptive similar looking download links.

Downloading and installing the applications in computers is pretty tough but it is so easy in the smart phone market that people with a very limited knowledge of technology can just search for the application and download it. Sometimes, people download totally unrelated applications in mobile phones just for fun which enables marketers of different niches to widen their grip on public.

7. Not just browsers but the mobile apps can access the internet as well.

Except for few specific applications, the internet totally remains isolated from the computers if not for the browsers. Yes browsers are super easy to explore the internet with and marketers can build their marketing strategies in and around them.

Advertising

Mobile phones, however, take web based marketing to a whole different level.  A plethora of the downloaded apps can access the internet which provides the marketers with myriads of portals to employ their marketing tactics.

8. Power of messaging cannot be underestimated.

Through the evolution of internet, everything turning fancier, one thing has managed to keep its original integrity impact and it’s text messaging. Though a fading force in marketing, its impact can simply not be underestimated.

“The right strategy involves targeted text messages that allow you to engage with your audience with intimacy and immediacy more than any other channel”, says Ken Rhie, CEO of Trumpia.

Marketers’ still use message based marketing techniques and still it works like a charm. It’s obvious the computers do not have this service, in this regard too, though traditionally blatant, the mobile phones edge over computers.

The world of marketing has come through a riptide in the past half century and the marketing trends have changed like the colors of the chameleon. In this highly turbulent world of marketing, marketers have learnt to go with the flow and they know that mobile is the next “thing”. So the already growing mobile marketing platform is expected to only grow in stature until something cooler is invented.

Featured photo credit: Pexels via static.pexels.com

More by this author

Nabin Paudyal

Co-Founder, Siplikan Media Group

20 Healthy Spaghetti Squash Recipes For Delicious Comfort Food Benefits of Sauna: 8 Ways It Makes You Healthier and Happier 25 Websites Other Than Social Media To Upgrade Your Life Think That Positive Mantras Help a Lot? Try Value Affirmation Instead 6 Successful Entrepreneurs Who Struggle Through Dyslexia

Trending in Smartphone

1 10 Satirical Illustrations Showing How Our World Is Sick 2 How to Stop Unwanted Calls By Blocking Them on Your Phone 3 Need To Charge Your Phone Shortly? Try This Trick 4 iPhone Data Recovery 5 Some Amazing Phone Accessories you should be using

Read Next

Advertising
Advertising
Advertising

Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

    Advertising

      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

          Advertising

          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

              Advertising

              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

                  Advertising

                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

                      Read Next