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Mobile Marketing (Why 2016 will be year of mobile)

Mobile Marketing (Why 2016 will be year of mobile)

From vacuum tubes to transistor and from desktops to laptops, the world is evidently growing smaller. Computers, mostly desktops and laptops have dominated the world of web since the early 2000’s but it’s high time we might be witnessing the change in the hierarchy.

The computers are running the risk of being overrun by their small screened younger brothers: the mobile phones. The reasons are obvious – they fit in our pockets, they dissolve with our body weights while carrying, and they can seemingly do everything what their elder brother does.

Mobile marketing was building for many past years and is on the verge of exploding in the wholesome marketing scene. Below are 10 good reasons why mobile marketing is set to dominate the marketing universe.

1. Smart phones users are increasing.

According to the statistics collected by Dazeinfo, there were 1.13 billion smartphone users in 2012. The number of smartphone users increased by whopping 27.1% in 2013 to 1.43 billion and by 2017, it is expected that nearly half of the global mobile users are likely to own a smartphone.

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Smartphones are a great platform for mobile marketing as smartphones without internet access are as good as our nails. The meteoric rise in smart phones has suggested that the smart phones are the future of marketing.

2. Computers are getting professional.

If I spend long hours staring at my laptop screen, it’s likely that people will consider me as a professional doing “professional stuffs” on a computer. Smart phones have made it easy to carry out a wide range of tasks from mobile phones, thereby limiting only specific tasks to be done on laptops.

This has increased the accessibility to mobile phones and the time that users previously used to spend on laptops is now being replaced by mobiles. In marketing, time means money and since the computers are running out of favor among users, investors are starting to invest heavily on mobile targeted marketing.

3. Mobiles are more user friendly.

Scientifically speaking, touching a screen is surely easier than pressing keys of the keyboards. Though the older generation struggled in adjusting with the sensitivity of the mouse and track pads, the new generation is privileged with touch screens. Why drag the mouse on the floor if you can easily run your fingers on the screen?

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Mobile phones are certainly friendlier to users than laptops and since they can do their tasks with more or less similar dependability, mobile phones are starting to slowly replace computers.

4. Times spent on mobile is significantly greater than times spent on laptops.

Imagine sleeping with a laptop under your blanket, certainly seems awkward and tough, doesn’t it? But with mobile phones, you can sleep with them, use them while traveling or even play games on then while on the toilet.

Yes people still use laptops for their specific purposes but after the day has been saved, they spend their valuable time on mobile phones playing games or just drifting through their mobile applications.

5. Mobiles are cheaper to buy.

An average laptop which serves the needs of the user costs around $400, for half that price you can easily buy a good smartphone which can serve your purpose as well as aid you in many ways. This is one of the many reasons why smart phones are gaining such popularity among the working class as well.

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As a marketer, you have to increase your reach as far as possible and mobile phones have such diverse users that the marketers can target and increase the buzz about their product.

6. Mobiles have a variety of applications.

Mobile is fun to use and has a wide range of applications. For every similar Windows app, there are more than 10 Android and iOS apps and guess what? You can simply download them from the Apple or Android market and not be confused with 10 deceptive similar looking download links.

Downloading and installing the applications in computers is pretty tough but it is so easy in the smart phone market that people with a very limited knowledge of technology can just search for the application and download it. Sometimes, people download totally unrelated applications in mobile phones just for fun which enables marketers of different niches to widen their grip on public.

7. Not just browsers but the mobile apps can access the internet as well.

Except for few specific applications, the internet totally remains isolated from the computers if not for the browsers. Yes browsers are super easy to explore the internet with and marketers can build their marketing strategies in and around them.

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Mobile phones, however, take web based marketing to a whole different level.  A plethora of the downloaded apps can access the internet which provides the marketers with myriads of portals to employ their marketing tactics.

8. Power of messaging cannot be underestimated.

Through the evolution of internet, everything turning fancier, one thing has managed to keep its original integrity impact and it’s text messaging. Though a fading force in marketing, its impact can simply not be underestimated.

“The right strategy involves targeted text messages that allow you to engage with your audience with intimacy and immediacy more than any other channel”, says Ken Rhie, CEO of Trumpia.

Marketers’ still use message based marketing techniques and still it works like a charm. It’s obvious the computers do not have this service, in this regard too, though traditionally blatant, the mobile phones edge over computers.

The world of marketing has come through a riptide in the past half century and the marketing trends have changed like the colors of the chameleon. In this highly turbulent world of marketing, marketers have learnt to go with the flow and they know that mobile is the next “thing”. So the already growing mobile marketing platform is expected to only grow in stature until something cooler is invented.

Featured photo credit: Pexels via static.pexels.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on May 28, 2020

18 Best Time Management Apps and Tools (2020 Updated)

18 Best Time Management Apps and Tools (2020 Updated)

No one can dispute the countless benefits technology has brought us. Undoubtedly, it has allowed us to connect, perform, improve, and leverage our resources beyond what was once imaginable.

If you’re not taking advantage of some of the hundreds of time management apps and tools out there, you’re definitely missing a trick.

But with so many apps to choose from, how do you know which ones to use?

Well, this will depend on your needs. That’s why we’ve put together a list of 18 of the best time management apps that can help you with the most common challenges of managing time.

Let’s dive straight into the list.

1. Rescue Time – Use Your Time Wisely

    If you have doubts if you are using your time sensibly, this app will send you weekly reports to indicate what things are stealing your time. Aside from its automatic time-tracking feature, this app also has distraction blocking and efficient report tools.

    RescueTime helps you avoid being overwhelmed by too many tasks. This app also has a team software that’s dedicated to time management among team members. With this app, you may be shocked to discover how much time you’re actually wasting.

    Available on iOS, Android, and Desktop

    2. Remember The Milk – Keep on Top of All Your Tasks

      If you’re struggling to manage everything you have to do, and you work with many different devices, then this is the app for you. It’s a great free tool that is compatible with your mobile, computer, Gmail, Outlook, etc., and it allows you to sync all your devices for easier time management.

      This app will help you to manage your tasks easily and reminds you of them – wherever you are. You can share tasks and lists with others, making it a great tool for teams as well.

      Available on iOS, Android, and Desktop

      3. Focus Keeper – Boost Motivation to Complete Tasks

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        This app is based on the principles of the Pomodoro Technique, and it is aimed at individuals who procrastinate and feel overwhelmed by tasks. It has a simple, efficient user interface that is easily customizable based on your needs.

        Focus Keeper is designed to enhance your focus and remove any anxiety you might have with time pressures. This is a great app to use if you want to prevent yourself and your team from being burned out.

        Available on iOS, Android, and Desktop

        4. Toggl – Keep Track of Time Spent on Projects and Tasks

          Effective time management starts with being clear on exactly how much time you actually spend on your projects and tasks and through analysis – working out how you can manage them more effectively. Toggl allows you to do all this even with its simple design.

          Toggl includes great time-saving features integrated with its intuitive interface. This is a great alternative to time-sheets if you need to track how much time you spend on different projects.

          Available on iOS, Android, and Desktop

          5. Dropbox – Store and Send Large Files Easily

            There are many apps that allow you to transfer content from your computer to other devices, but Dropbox is free and it is easier to use than the others. With the Dropbox app, you can even access and share important files on the go. It is an easy way to share your files and documents with others for improved productivity.

            Available on iOS, Android, and Desktop

            6. Evernote – Keep All Your Notes in One Place

              Evernote is a free productivity tool that allows you to capture all your ideas, thoughts, and images in many different ways (e.g., with voice, notes, or images). You can even record your meetings, interviews, speeches, and ideas, create lists, add voice or text attachments, and share your files with friends. You can also sync Remember The Milk with Evernote to better optimize your time.

              Available iOS, Android, and Desktop

              7. MindNode — Focus on Tasks at Hand With Mind Mapping

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                Mind mapping is a great productivity technique, and Mindnode is one of the best free mind mapping apps available. It helps you to become more organized by focusing your thoughts – thereby gaining clarity on what needs to be done.

                This app allows you to customize various visual tags and templates to suit your needs. You can also easily share your documents with others.

                Available on iOS and Desktop

                8. GoodSync – Back Up and Sync Your Files Effortlessly

                  This software allows you to back up, restore, and synchronize your files easily. It supports folders from a variety of locations, and it has filtering options that let you exclude subfolders from synchronizing.

                  This app also allows you to sync files to and from your phone. If you have never backed up your files before, you should definitely take a look at this tool.

                  Available on iOS, Android, and Desktop

                  9. MyLifeOrganized (MLO) – Manage Your To-Do Lists Effectively

                    Check this out if you find it difficult to manage all your tasks, work with your to-do lists, and organize your goals. This task management software helps you target what you should be focusing on to reach your objectives.

                    MyLifeOrganized is one of the best task management apps for focused work. It automatically generates to-do lists with priority actions for your immediate attention so that you can track your progress methodically.

                    Available on iOS, Android, and Desktop

                    10. 1Password – Have All Your Passwords Remembered

                      1Password allows you to keep all your passwords in one encrypted database – protected by one password. This saves you time when you forget your passwords and need to retrieve them. This also allows you to use various passwords for different accounts so you don’t compromise on security.

                      Available iOS, Android, and Desktop

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                      11. Pocket – Keep Your Eye on the Ball

                        When you’re surfing the web, it’s easy to get distracted by enticing and fascinating websites. That’s why you need effective time management apps like Pocket. You can use this tool to save your ‘finds’ to access and read later on at a convenient time. This prevents you from getting distracted and negatively impacting your immediate work.

                        Available on iOS, Android, and Desktop

                        12. Focus@Will – Boost Your Attention Span

                          This amazing app combines neuroscience and music to boost your productivity. According to the developers, it’s possible to increase your attention span by up to 400% using Focus@Will, making this one of the best time management apps available.

                          Focus@will is ideal for those who find it difficult to focus while studying, working, or reading. It also helps you control your ADD.

                          Available on iOS, Android, and Desktop

                          13. Alfred – Interact With Your Computer in a Smart Way

                            This small and simple tool allows you to launch your documents, project files, folders, and bookmarks with just a few keystrokes. This makes life so much easier as you don’t need to go through the start menu to access what you want. The only downside is that it’s only available for macOS.

                            Available on desktop (macOS)

                            14. Forest – Boost Your Focus by Growing a Forest

                              Forest is a unique reinvention of time management apps. This unique and fun app helps you stay focused and on-track by making you focus on another thing.

                              The concept is simple: whenever you want to focus, plant a virtual tree. If you stay focused, the tree will grow. If you lose focus, the tree will die. As the app’s name implies, you can grow multiple trees to create a virtual forest!

                              Available on iOS, Android, and Desktop (Firefox Add-on)

                              15. Trello – Track Your projects in a highly visual way

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                                Trello is a hugely popular app that you may already be familiar with. It works by allowing you to create cards for tasks that you need to complete. Each card moves across the Trello board, which is typically broken into columns such as To Do, In Progress, and Completed. This serves as your cue to start working on and completing the associated tasks.

                                Available on iOS, Android, and Desktop

                                16. Quire – Unfold Your Ideas

                                  Quire is an innovative time management app that helps boost your team’s productivity. The strength of this app lies in its features for collaboration and ease of sharing. You can streamline and adjust your workflow based on your team’s needs and preferences.

                                  Available on iOS, Android, and Desktop

                                  17. TimeTree – Have a Shared Calendar With Your Family

                                    This TimeTree app allows families or teams to share multiple calendars and appointments with each other. So, whether you’re planning a party or running a local sports team, Time Tree can keep everyone up-to-date with all current and upcoming activities and events.

                                    Available on iOS and Android

                                    18. Todoist – Capture and Order All Your Tasks and Activities Easily

                                      Todoist is close to being the ultimate digital to-do list and one of the best time management apps out there. It’s available via browser and app, and it lets you schedule all your tasks and activities. Each item can be flagged for priority as well as a given due date. There is also a neat option to add notes to any of your tasks.

                                      Available on iOS, Android, and Desktop

                                      Final Thoughts

                                      The above list covers what we consider to be the very best time management apps and tools available. And the good news is that many of them are completely free of charge!

                                      So, what are you waiting for? Select the ones that will be the most valuable to you, and begin boosting your productivity now!

                                      More Productivity and Time Management Apps

                                      Featured photo credit: freestocks via unsplash.com

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