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Earn Money From Your Passions With The 5 Principles of Attraction Marketing

Earn Money From Your Passions With The 5 Principles of Attraction Marketing

Wouldn’t we all love to earn money doing something we love? Earning money from our passions, with the tools and technology at our fingertips in modern-day society, is actually possible. It’s called attraction marketing.

With the explosion of the digital age and consequent social media revolution, the internet provides a vast marketplace with a size that is almost incomprehensible. There are currently more than three billion internet users across the globe, a number that is growing every second. This is almost half of the world’s population. With such a vast marketplace, there is abundant space for everyone to make money, you just need a strategy.

So, where do your passions come into this? Well, whatever it is you’re interested in, chances are there are tens of thousands, maybe hundreds of thousands or even millions, of others into the exact same thing. We call this a niche.

Regardless of your experience online, with these interests and passions, you are in a position to be able to provide valuable information for the associated niche. And given that it’s your passion, you’re in a position to do so with energy and gusto which can be very inspiring to others, hence the term attraction marketing — your passion and character attracting similar others.

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Basically, we all have something to offer in today’s world, it’s just having a strategy to make this work for you and earn money from it. That brings me onto the five principles:

1. A Website About Your Passion

Websites give you the opportunity to provide your audience with valuable information about your passion — valuable content. They can do this 24 hours a day, 365 days a year, worldwide! So if you want to make money from your passion, you need to first put it out there in some form of website. There are countless places you can do this for free or for a paid subscription. A Google search will throw up hundreds of options for you.

This website can be in the form of a blog or a landing page. A blog would consist of posts on a particular topic which give information and a point of contact. A landing page is a single page site which provides valuable information in return for a user’s email address. Both can collect potential customers around the clock. Such customers form your list of subscribers, which I will cover in more detail in principle three.

2. Advertising

It’s essential to understand that advertising online is one of the most powerful things you can ever learn to do, as it gives you the ability to put anything you want in front of anyone you want. Within minutes of building an ad, you can have your message out there, ready to provide value to an audience and make you money.

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Online advertising gives you the ability to pinpoint and target your ideal customer and will underpin your attraction marketing strategy. With traditional marketing you need to convince and persuade people how amazing your product or service is. This type of promotion can immediately get people’s backs up. With targeted advertising online, you can get your products or information in front of the types of people that would appreciate what you’re offering, those who actually want what you have to offer.

Once you have provided valuable information about your passion, an ad can lead your audience directly to further information or products to buy. Alternatively, they can lead your audience to signing up and becoming a subscriber to your list.

3. List Building

A list of subscribers is simply a database of email addresses of people who have expressed an interest in the information, services, and products you are providing. Through attraction marketing, these people are those who have similar interests and passions to you or maybe people who just resonate well with your character.

Using an email management service like Aweber, for as little as $20 a month you can manage your communications automatically, using an autoresponder, to build a relationship with your subscribers and turn them from prospects into customers. This can also take place round the clock, while you sleep, automating your earning!

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4. Provide Valuable Information About Your Passion

This is a critical step of attraction marketing. Once you have a list of subscribers all interested in you and your passions, it’s key to provide them with valuable content to build and develop a relationship with them. The relationship you have with your list is vital.

There are so many people and companies out there that try to convince you that their business opportunity is the best, most profitable, or has the greatest leadership, etc. But the truth is people get fed up with the bombardment and don’t buy in. It’s only once you have built a relationship by providing value that your prospects get to know, like, and trust you. It’s then that they want to buy into what you’re offering. Successful marketing should provide value 80% of the time and promote or offer 20% of the time. Using this approach of attraction marketing, you begin to stand out from the crowd.

5. Promote Offers

Once your systems are set up and you’ve built a relationship with your list, who now know, like, and trust you, you’re in a position to promote offers and people will more likely take action. That’s when the money starts to come in!

As an expert in your passion, you will be in a position to sell products or services that provide further information. There may also be affiliate offers that you could promote, too.

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Let’s illustrate this with an example: if your passion or expertise is health and fitness, you will be in a position to write articles or produce videos that will provide valuable information to others in this area (e.g. Top Tips for Weight Loss or How To Build Muscle Mass, etc.). From these articles and videos, you can include a call to action, asking people to provide their email address and subscribe to further information or a monthly newsletter or video. Through your email list, you can continue to provide valuable information on health and fitness to continue to build the relationship. Now, you’re in a position to offer additional products or services. Examples may include a personalized fitness program, one-to-one personal training services, online coaching video calls, etc. If you want to go the affiliate route, you could offer other people’s products or services and receive a commission.

Now here’s my call to action: if this information interests you and you would like to learn more, check out the link in my bio at the end of this article. You can sign up for tons of free training, tools, and resources on how to make use of the internet to build a lifestyle business out of your passions.

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

More About Boosting Productivity

Featured photo credit: Cathryn Lavery via unsplash.com

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