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Earn Money From Your Passions With The 5 Principles of Attraction Marketing

Earn Money From Your Passions With The 5 Principles of Attraction Marketing

Wouldn’t we all love to earn money doing something we love? Earning money from our passions, with the tools and technology at our fingertips in modern-day society, is actually possible. It’s called attraction marketing.

With the explosion of the digital age and consequent social media revolution, the internet provides a vast marketplace with a size that is almost incomprehensible. There are currently more than three billion internet users across the globe, a number that is growing every second. This is almost half of the world’s population. With such a vast marketplace, there is abundant space for everyone to make money, you just need a strategy.

So, where do your passions come into this? Well, whatever it is you’re interested in, chances are there are tens of thousands, maybe hundreds of thousands or even millions, of others into the exact same thing. We call this a niche.

Regardless of your experience online, with these interests and passions, you are in a position to be able to provide valuable information for the associated niche. And given that it’s your passion, you’re in a position to do so with energy and gusto which can be very inspiring to others, hence the term attraction marketing — your passion and character attracting similar others.

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Basically, we all have something to offer in today’s world, it’s just having a strategy to make this work for you and earn money from it. That brings me onto the five principles:

1. A Website About Your Passion

Websites give you the opportunity to provide your audience with valuable information about your passion — valuable content. They can do this 24 hours a day, 365 days a year, worldwide! So if you want to make money from your passion, you need to first put it out there in some form of website. There are countless places you can do this for free or for a paid subscription. A Google search will throw up hundreds of options for you.

This website can be in the form of a blog or a landing page. A blog would consist of posts on a particular topic which give information and a point of contact. A landing page is a single page site which provides valuable information in return for a user’s email address. Both can collect potential customers around the clock. Such customers form your list of subscribers, which I will cover in more detail in principle three.

2. Advertising

It’s essential to understand that advertising online is one of the most powerful things you can ever learn to do, as it gives you the ability to put anything you want in front of anyone you want. Within minutes of building an ad, you can have your message out there, ready to provide value to an audience and make you money.

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Online advertising gives you the ability to pinpoint and target your ideal customer and will underpin your attraction marketing strategy. With traditional marketing you need to convince and persuade people how amazing your product or service is. This type of promotion can immediately get people’s backs up. With targeted advertising online, you can get your products or information in front of the types of people that would appreciate what you’re offering, those who actually want what you have to offer.

Once you have provided valuable information about your passion, an ad can lead your audience directly to further information or products to buy. Alternatively, they can lead your audience to signing up and becoming a subscriber to your list.

3. List Building

A list of subscribers is simply a database of email addresses of people who have expressed an interest in the information, services, and products you are providing. Through attraction marketing, these people are those who have similar interests and passions to you or maybe people who just resonate well with your character.

Using an email management service like Aweber, for as little as $20 a month you can manage your communications automatically, using an autoresponder, to build a relationship with your subscribers and turn them from prospects into customers. This can also take place round the clock, while you sleep, automating your earning!

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4. Provide Valuable Information About Your Passion

This is a critical step of attraction marketing. Once you have a list of subscribers all interested in you and your passions, it’s key to provide them with valuable content to build and develop a relationship with them. The relationship you have with your list is vital.

There are so many people and companies out there that try to convince you that their business opportunity is the best, most profitable, or has the greatest leadership, etc. But the truth is people get fed up with the bombardment and don’t buy in. It’s only once you have built a relationship by providing value that your prospects get to know, like, and trust you. It’s then that they want to buy into what you’re offering. Successful marketing should provide value 80% of the time and promote or offer 20% of the time. Using this approach of attraction marketing, you begin to stand out from the crowd.

5. Promote Offers

Once your systems are set up and you’ve built a relationship with your list, who now know, like, and trust you, you’re in a position to promote offers and people will more likely take action. That’s when the money starts to come in!

As an expert in your passion, you will be in a position to sell products or services that provide further information. There may also be affiliate offers that you could promote, too.

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Let’s illustrate this with an example: if your passion or expertise is health and fitness, you will be in a position to write articles or produce videos that will provide valuable information to others in this area (e.g. Top Tips for Weight Loss or How To Build Muscle Mass, etc.). From these articles and videos, you can include a call to action, asking people to provide their email address and subscribe to further information or a monthly newsletter or video. Through your email list, you can continue to provide valuable information on health and fitness to continue to build the relationship. Now, you’re in a position to offer additional products or services. Examples may include a personalized fitness program, one-to-one personal training services, online coaching video calls, etc. If you want to go the affiliate route, you could offer other people’s products or services and receive a commission.

Now here’s my call to action: if this information interests you and you would like to learn more, check out the link in my bio at the end of this article. You can sign up for tons of free training, tools, and resources on how to make use of the internet to build a lifestyle business out of your passions.

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

More Tips on How to Start an Online Business

Featured photo credit: Austin Distel via unsplash.com

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