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Earn Money From Your Passions With The 5 Principles of Attraction Marketing

Earn Money From Your Passions With The 5 Principles of Attraction Marketing

Wouldn’t we all love to earn money doing something we love? Earning money from our passions, with the tools and technology at our fingertips in modern-day society, is actually possible. It’s called attraction marketing.

With the explosion of the digital age and consequent social media revolution, the internet provides a vast marketplace with a size that is almost incomprehensible. There are currently more than three billion internet users across the globe, a number that is growing every second. This is almost half of the world’s population. With such a vast marketplace, there is abundant space for everyone to make money, you just need a strategy.

So, where do your passions come into this? Well, whatever it is you’re interested in, chances are there are tens of thousands, maybe hundreds of thousands or even millions, of others into the exact same thing. We call this a niche.

Regardless of your experience online, with these interests and passions, you are in a position to be able to provide valuable information for the associated niche. And given that it’s your passion, you’re in a position to do so with energy and gusto which can be very inspiring to others, hence the term attraction marketing — your passion and character attracting similar others.

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Basically, we all have something to offer in today’s world, it’s just having a strategy to make this work for you and earn money from it. That brings me onto the five principles:

1. A Website About Your Passion

Websites give you the opportunity to provide your audience with valuable information about your passion — valuable content. They can do this 24 hours a day, 365 days a year, worldwide! So if you want to make money from your passion, you need to first put it out there in some form of website. There are countless places you can do this for free or for a paid subscription. A Google search will throw up hundreds of options for you.

This website can be in the form of a blog or a landing page. A blog would consist of posts on a particular topic which give information and a point of contact. A landing page is a single page site which provides valuable information in return for a user’s email address. Both can collect potential customers around the clock. Such customers form your list of subscribers, which I will cover in more detail in principle three.

2. Advertising

It’s essential to understand that advertising online is one of the most powerful things you can ever learn to do, as it gives you the ability to put anything you want in front of anyone you want. Within minutes of building an ad, you can have your message out there, ready to provide value to an audience and make you money.

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Online advertising gives you the ability to pinpoint and target your ideal customer and will underpin your attraction marketing strategy. With traditional marketing you need to convince and persuade people how amazing your product or service is. This type of promotion can immediately get people’s backs up. With targeted advertising online, you can get your products or information in front of the types of people that would appreciate what you’re offering, those who actually want what you have to offer.

Once you have provided valuable information about your passion, an ad can lead your audience directly to further information or products to buy. Alternatively, they can lead your audience to signing up and becoming a subscriber to your list.

3. List Building

A list of subscribers is simply a database of email addresses of people who have expressed an interest in the information, services, and products you are providing. Through attraction marketing, these people are those who have similar interests and passions to you or maybe people who just resonate well with your character.

Using an email management service like Aweber, for as little as $20 a month you can manage your communications automatically, using an autoresponder, to build a relationship with your subscribers and turn them from prospects into customers. This can also take place round the clock, while you sleep, automating your earning!

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4. Provide Valuable Information About Your Passion

This is a critical step of attraction marketing. Once you have a list of subscribers all interested in you and your passions, it’s key to provide them with valuable content to build and develop a relationship with them. The relationship you have with your list is vital.

There are so many people and companies out there that try to convince you that their business opportunity is the best, most profitable, or has the greatest leadership, etc. But the truth is people get fed up with the bombardment and don’t buy in. It’s only once you have built a relationship by providing value that your prospects get to know, like, and trust you. It’s then that they want to buy into what you’re offering. Successful marketing should provide value 80% of the time and promote or offer 20% of the time. Using this approach of attraction marketing, you begin to stand out from the crowd.

5. Promote Offers

Once your systems are set up and you’ve built a relationship with your list, who now know, like, and trust you, you’re in a position to promote offers and people will more likely take action. That’s when the money starts to come in!

As an expert in your passion, you will be in a position to sell products or services that provide further information. There may also be affiliate offers that you could promote, too.

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Let’s illustrate this with an example: if your passion or expertise is health and fitness, you will be in a position to write articles or produce videos that will provide valuable information to others in this area (e.g. Top Tips for Weight Loss or How To Build Muscle Mass, etc.). From these articles and videos, you can include a call to action, asking people to provide their email address and subscribe to further information or a monthly newsletter or video. Through your email list, you can continue to provide valuable information on health and fitness to continue to build the relationship. Now, you’re in a position to offer additional products or services. Examples may include a personalized fitness program, one-to-one personal training services, online coaching video calls, etc. If you want to go the affiliate route, you could offer other people’s products or services and receive a commission.

Now here’s my call to action: if this information interests you and you would like to learn more, check out the link in my bio at the end of this article. You can sign up for tons of free training, tools, and resources on how to make use of the internet to build a lifestyle business out of your passions.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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