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Earn Money From Your Passions With The 5 Principles of Attraction Marketing

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Earn Money From Your Passions With The 5 Principles of Attraction Marketing

Wouldn’t we all love to earn money doing something we love? Earning money from our passions, with the tools and technology at our fingertips in modern-day society, is actually possible. It’s called attraction marketing.

With the explosion of the digital age and consequent social media revolution, the internet provides a vast marketplace with a size that is almost incomprehensible. There are currently more than three billion internet users across the globe, a number that is growing every second. This is almost half of the world’s population. With such a vast marketplace, there is abundant space for everyone to make money, you just need a strategy.

So, where do your passions come into this? Well, whatever it is you’re interested in, chances are there are tens of thousands, maybe hundreds of thousands or even millions, of others into the exact same thing. We call this a niche.

Regardless of your experience online, with these interests and passions, you are in a position to be able to provide valuable information for the associated niche. And given that it’s your passion, you’re in a position to do so with energy and gusto which can be very inspiring to others, hence the term attraction marketing — your passion and character attracting similar others.

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Basically, we all have something to offer in today’s world, it’s just having a strategy to make this work for you and earn money from it. That brings me onto the five principles:

1. A Website About Your Passion

Websites give you the opportunity to provide your audience with valuable information about your passion — valuable content. They can do this 24 hours a day, 365 days a year, worldwide! So if you want to make money from your passion, you need to first put it out there in some form of website. There are countless places you can do this for free or for a paid subscription. A Google search will throw up hundreds of options for you.

This website can be in the form of a blog or a landing page. A blog would consist of posts on a particular topic which give information and a point of contact. A landing page is a single page site which provides valuable information in return for a user’s email address. Both can collect potential customers around the clock. Such customers form your list of subscribers, which I will cover in more detail in principle three.

2. Advertising

It’s essential to understand that advertising online is one of the most powerful things you can ever learn to do, as it gives you the ability to put anything you want in front of anyone you want. Within minutes of building an ad, you can have your message out there, ready to provide value to an audience and make you money.

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Online advertising gives you the ability to pinpoint and target your ideal customer and will underpin your attraction marketing strategy. With traditional marketing you need to convince and persuade people how amazing your product or service is. This type of promotion can immediately get people’s backs up. With targeted advertising online, you can get your products or information in front of the types of people that would appreciate what you’re offering, those who actually want what you have to offer.

Once you have provided valuable information about your passion, an ad can lead your audience directly to further information or products to buy. Alternatively, they can lead your audience to signing up and becoming a subscriber to your list.

3. List Building

A list of subscribers is simply a database of email addresses of people who have expressed an interest in the information, services, and products you are providing. Through attraction marketing, these people are those who have similar interests and passions to you or maybe people who just resonate well with your character.

Using an email management service like Aweber, for as little as $20 a month you can manage your communications automatically, using an autoresponder, to build a relationship with your subscribers and turn them from prospects into customers. This can also take place round the clock, while you sleep, automating your earning!

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4. Provide Valuable Information About Your Passion

This is a critical step of attraction marketing. Once you have a list of subscribers all interested in you and your passions, it’s key to provide them with valuable content to build and develop a relationship with them. The relationship you have with your list is vital.

There are so many people and companies out there that try to convince you that their business opportunity is the best, most profitable, or has the greatest leadership, etc. But the truth is people get fed up with the bombardment and don’t buy in. It’s only once you have built a relationship by providing value that your prospects get to know, like, and trust you. It’s then that they want to buy into what you’re offering. Successful marketing should provide value 80% of the time and promote or offer 20% of the time. Using this approach of attraction marketing, you begin to stand out from the crowd.

5. Promote Offers

Once your systems are set up and you’ve built a relationship with your list, who now know, like, and trust you, you’re in a position to promote offers and people will more likely take action. That’s when the money starts to come in!

As an expert in your passion, you will be in a position to sell products or services that provide further information. There may also be affiliate offers that you could promote, too.

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Let’s illustrate this with an example: if your passion or expertise is health and fitness, you will be in a position to write articles or produce videos that will provide valuable information to others in this area (e.g. Top Tips for Weight Loss or How To Build Muscle Mass, etc.). From these articles and videos, you can include a call to action, asking people to provide their email address and subscribe to further information or a monthly newsletter or video. Through your email list, you can continue to provide valuable information on health and fitness to continue to build the relationship. Now, you’re in a position to offer additional products or services. Examples may include a personalized fitness program, one-to-one personal training services, online coaching video calls, etc. If you want to go the affiliate route, you could offer other people’s products or services and receive a commission.

Now here’s my call to action: if this information interests you and you would like to learn more, check out the link in my bio at the end of this article. You can sign up for tons of free training, tools, and resources on how to make use of the internet to build a lifestyle business out of your passions.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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