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5 Ways To Cut Through B2B Information Overload

5 Ways To Cut Through B2B Information Overload

“Information overload is a symptom of our desire to not focus on what’s important. It is a choice.” ― Brian Solis

Online businesses have made marketing and advertising more overwhelming to their consumers today. As the internet has grown to be much busier than before, only content that stands out from the crowd reaches millions of people all over the world. There are zillions of ways to get noticed online, but the best strategy is to approach every campaign in the right way so as to engage the audience and provide them with the exact information they require.

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Every business thrives on their stories but the ones that grow big quickly are the ones that come up with stories people love. A great marketing strategy and search-engine friendly content that can develop a passionate group of people to support your business will get the content shared like crazy.

Check out these 5 ways to cut through B2B information overload to get your marketing strategies right on the track.

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1. Start using project management tools

When you start using project management tools like Basecamp or TeamworkPM, you can prioritize your tasks and perform them according to their importance. You can also keep deadlines and reminders so that you don’t miss anything and that you do everything on time. Owen Hemsath, president of Videospot, an online and video marketing company says: “The system [should] come with a calendar, notes and a messaging system that works with any email client, so it can remind you what you need to be working on at a given time.” If you run a restaurant business, you might want to have a restaurant management platform, to get everything on track.

This way you can process information with precision and you don’t run the risk of making critical mistakes. You also get more time to focus on different aspects of your business growth rather than on its management.

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2. Streamline your Timeline on Social media

It might sound simple at first because all B2B companies know the value of using Facebook and Twitter. However, streamlining social media will keep you afloat in the sea of information and you can select those sources from which you actually want to receive updates and share news with.

If your business is focused on app development, your user-base will be budding entrepreneurs that want to gather information about programming apps on mobile phones and tablets. Find credible information that is most suitable for you and your user-base and deliver it on a timely basis via social media.

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3. Make use of RSS feeds

The internet is full of information and there are multiple means for getting yourself distracted. While running a business, you only want to surf and read about things that are related to you. The best way to cut through a lot of information that is available on the web is to create RSS on your browser. This way, you find information without needing to spend hours surfing the web and you get a sense of purpose when you go online.

4. Put information onto paper

When you take in a lot of information, your brain really tries to process it, to make connection, and apply it to your business. When you endeavor to keep all that thinking in your brain, you feel tangled, nervous, perplexed. Write down your ideas and make a list of them to prevent the formation of information overload before it begins.

5. Manage information

When you are running a business, you want to provide great information to your readers. But, the best thing to do is omit, filter, and employ parallel channels that work best for you. Stop checking social media several times a day and give yourself a break. That way you have time for a short vacation away from technological information delivery systems and get a relief from information overload.

Featured photo credit: Stevepb via pixabay.com

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Grishma Giri

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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