“Information overload is a symptom of our desire to not focus on what’s important. It is a choice.” ― Brian Solis
Online businesses have made marketing and advertising more overwhelming to their consumers today. As the internet has grown to be much busier than before, only content that stands out from the crowd reaches millions of people all over the world. There are zillions of ways to get noticed online, but the best strategy is to approach every campaign in the right way so as to engage the audience and provide them with the exact information they require.Advertising
Every business thrives on their stories but the ones that grow big quickly are the ones that come up with stories people love. A great marketing strategy and search-engine friendly content that can develop a passionate group of people to support your business will get the content shared like crazy.
Check out these 5 ways to cut through B2B information overload to get your marketing strategies right on the track.Advertising
1. Start using project management tools
When you start using project management tools like Basecamp or TeamworkPM, you can prioritize your tasks and perform them according to their importance. You can also keep deadlines and reminders so that you don’t miss anything and that you do everything on time. Owen Hemsath, president of Videospot, an online and video marketing company says: “The system [should] come with a calendar, notes and a messaging system that works with any email client, so it can remind you what you need to be working on at a given time.” If you run a restaurant business, you might want to have a restaurant management platform, to get everything on track.
This way you can process information with precision and you don’t run the risk of making critical mistakes. You also get more time to focus on different aspects of your business growth rather than on its management.Advertising
2. Streamline your Timeline on Social media
It might sound simple at first because all B2B companies know the value of using Facebook and Twitter. However, streamlining social media will keep you afloat in the sea of information and you can select those sources from which you actually want to receive updates and share news with.
If your business is focused on app development, your user-base will be budding entrepreneurs that want to gather information about programming apps on mobile phones and tablets. Find credible information that is most suitable for you and your user-base and deliver it on a timely basis via social media.Advertising
3. Make use of RSS feeds
The internet is full of information and there are multiple means for getting yourself distracted. While running a business, you only want to surf and read about things that are related to you. The best way to cut through a lot of information that is available on the web is to create RSS on your browser. This way, you find information without needing to spend hours surfing the web and you get a sense of purpose when you go online.
4. Put information onto paper
When you take in a lot of information, your brain really tries to process it, to make connection, and apply it to your business. When you endeavor to keep all that thinking in your brain, you feel tangled, nervous, perplexed. Write down your ideas and make a list of them to prevent the formation of information overload before it begins.
5. Manage information
When you are running a business, you want to provide great information to your readers. But, the best thing to do is omit, filter, and employ parallel channels that work best for you. Stop checking social media several times a day and give yourself a break. That way you have time for a short vacation away from technological information delivery systems and get a relief from information overload.
Featured photo credit: Stevepb via pixabay.com
Published on November 9, 2018
How to Improve Your Computer Skills to Get Ahead in Your Career
Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.
Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.
So, are you ready? Here we begin.
Table of Contents
6 Most-In Demand Computer Skills This Year (and Beyond)
When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-
1. Spreadsheets and Databases
Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.
To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.
In other words, you need to have an expertise at working with:
- Microsoft Excel
- Microsoft Access
- Data Analytics
- Adobe Campaign
- XML Database management system
- Filemaker Pro
- RDBMS (Relational Database Management System)
2. Social Media, Email, and Blogging
Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.
Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:
- Content Management System (CMS)
- Google Analytics
- Cascading Style Sheets (CSS)
- Email Marketing
- Web Page Design
- Digital Media
- Search Engine Optimization (SEO)
- Campaign Management Software
3. Graphic Design and Word Processing
A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Microsoft Visual Studio
- Microsoft Word
- Microsoft Publisher
- Operating Digital Cameras
4. Software and Hardware Design and Development
The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.
To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:
- CISC and RISC architecture
- Embedded Processor Hardware Design
- Memory Management
- PCB Layout
5. IT Troubleshooting
Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.
So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:
- Backup management
- End User support
- Client-Server management
- Installation and configuration
- Issue tracking system (ITS)
- System administration
- Tech support
6. Enterprise Systems
Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.
Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.
The Roadmap to Excel Your Computer Skills
Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.
Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.
Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:
1. Become a Spreadsheet and Database Ninja
Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.
Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.
This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.
Build a successful career in the data analytics world with this online course.
Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.
2. Rule the Social Media World
Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.
From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.
This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.
Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.
Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.
3. Launch Your Own Software or Hardware Equipment
From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.
Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.
The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.
The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.
4. Live and Breathe Creativity
It is a top-rated program for the new learners and designers to explore the Graphic Design world.
From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.
From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.
62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.
The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.
Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.
5. Raise Your Reflexes to IT Troubleshooting
IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.
It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.
The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.
Mobile Apps and Websites to Enhance Computer Skills
The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:
- Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
- Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
- Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
- eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
- Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
- GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
- QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.
Bonus: Tips to Accelerate Your Approach For a Better Career Ahead
Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:
1. Practice, Practice, Practice
It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.
Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.
2. Work on Your Efficiency
Remembering what you learned is not enough; practice to enhance those skills to do better.
For example, if you take around 50 minutes to create a design, target for 40 minutes.
3. Look for Shortcuts
Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.
4. Apply for an Internship
Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.
By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:
The Bottom Line
Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.
So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.
Featured photo credit: Glenn Carstens-Peters via unsplash.com