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5 Ways To Cut Through B2B Information Overload

5 Ways To Cut Through B2B Information Overload

“Information overload is a symptom of our desire to not focus on what’s important. It is a choice.” ― Brian Solis

Online businesses have made marketing and advertising more overwhelming to their consumers today. As the internet has grown to be much busier than before, only content that stands out from the crowd reaches millions of people all over the world. There are zillions of ways to get noticed online, but the best strategy is to approach every campaign in the right way so as to engage the audience and provide them with the exact information they require.

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Every business thrives on their stories but the ones that grow big quickly are the ones that come up with stories people love. A great marketing strategy and search-engine friendly content that can develop a passionate group of people to support your business will get the content shared like crazy.

Check out these 5 ways to cut through B2B information overload to get your marketing strategies right on the track.

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1. Start using project management tools

When you start using project management tools like Basecamp or TeamworkPM, you can prioritize your tasks and perform them according to their importance. You can also keep deadlines and reminders so that you don’t miss anything and that you do everything on time. Owen Hemsath, president of Videospot, an online and video marketing company says: “The system [should] come with a calendar, notes and a messaging system that works with any email client, so it can remind you what you need to be working on at a given time.” If you run a restaurant business, you might want to have a restaurant management platform, to get everything on track.

This way you can process information with precision and you don’t run the risk of making critical mistakes. You also get more time to focus on different aspects of your business growth rather than on its management.

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2. Streamline your Timeline on Social media

It might sound simple at first because all B2B companies know the value of using Facebook and Twitter. However, streamlining social media will keep you afloat in the sea of information and you can select those sources from which you actually want to receive updates and share news with.

If your business is focused on app development, your user-base will be budding entrepreneurs that want to gather information about programming apps on mobile phones and tablets. Find credible information that is most suitable for you and your user-base and deliver it on a timely basis via social media.

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3. Make use of RSS feeds

The internet is full of information and there are multiple means for getting yourself distracted. While running a business, you only want to surf and read about things that are related to you. The best way to cut through a lot of information that is available on the web is to create RSS on your browser. This way, you find information without needing to spend hours surfing the web and you get a sense of purpose when you go online.

4. Put information onto paper

When you take in a lot of information, your brain really tries to process it, to make connection, and apply it to your business. When you endeavor to keep all that thinking in your brain, you feel tangled, nervous, perplexed. Write down your ideas and make a list of them to prevent the formation of information overload before it begins.

5. Manage information

When you are running a business, you want to provide great information to your readers. But, the best thing to do is omit, filter, and employ parallel channels that work best for you. Stop checking social media several times a day and give yourself a break. That way you have time for a short vacation away from technological information delivery systems and get a relief from information overload.

Featured photo credit: Stevepb via pixabay.com

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Last Updated on December 30, 2018

18 Best Time Management Apps and Tools (2019 Updated)

18 Best Time Management Apps and Tools (2019 Updated)

No one can dispute the countless benefits technology has brought us. It’s undoubtedly allowed us to connect, perform, improve and leverage our resources beyond what was once imaginable.

If you’re not taking advantage of one of the hundreds of time management apps and tools out there, you’re definitely missing a trick.

But with so many apps to choose from, how do you know which ones to use? Well, this will depend on your needs, but we’ve put together a list of 18 of the very best time management apps that can help you with the most common time management challenges.

Let’s dive straight into the list…

1. Rescue Time — Use your time wisely

    If you have doubts that you’re using your time sensibly, this app will send you weekly reports to indicate what things are stealing your time. You may be shocked to discover how much time you’re actually wasting.

    Download Rescue Time

    2. Remember The Milk — Keep on top of all your tasks

      If you’re struggling to manage everything you have to do, and you work with many different devices, then this is the app for you. It’s a great free tool which is compatible with your mobile, computer, Gmail, Outlook, etc. It helps you to manage your tasks easily, and reminds you of them – wherever you are.

      Download Remember the Milk

      3. Focus Booster – Boost motivation to complete tasks

        This app is based on the principles of the Pomodoro Technique, and is aimed at individuals who procrastinate and feel overwhelmed by tasks. It’s designed to enhance your focus and remove any anxiety you might have with time pressures.

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        Download Focus Booster

        4. Toggl – Keep track of time spent on projects and tasks

          This is a great alternative to time-sheets, if you need to track how much time you spend on different projects. Effective time management starts with being clear on exactly how much time you actually spend on your projects and tasks, and then through analysis, working out how you can manage them more effectively.

          Download Toggl

          5. Dropbox — Store and send large files easily

            There are many apps that allow you to transfer content from your computer to other devices – but Dropbox is free and easier to use than the others. With the Dropbox app, you can even access and share important files on the go.

            Download Dropbox

            6. Evernote — Keep all your notes in one place

              Evernote is a free productivity tool that allows you to capture all your ideas, thoughts and images in many different ways (e.g., with voice, notes or images).  You can even record your meetings, interviews, speeches and ideas, create lists, add voice or text attachments, and share your files with friends. You can also sync Remember The Milk with Evernote to really optimize your time.

              Download Evernote

              7. Mind42 — Focus on tasks at hand with mind mapping

                Mind mapping is a great productivity technique, and Mind42 is the best free mind mapping app currently available. It helps you to become more organized by focusing your thoughts – thereby gaining clarity on what needs to be done.

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                Download Mind42

                8. SyncBackFree — Back up and sync your files effortlessly

                  This free software allows you to back up, restore and synchronize your files easily. It not only saves you time now – but also in the future. If you have never backed up your files before, you should definitely take a look at this pivotal tool.

                  Download SnycBackFree

                  9. MyLifeOrganized (MLO) — Manage your to-do lists effectively

                    Check this out if you find it difficult to manage all your tasks, to work with your to-do lists, and to organize your goals. This task management system helps you to target what you should be focusing on to reach your objectives. It automatically generates to-do lists, with priority actions for your immediate attention so that you can track your progress methodically.

                    Download MyLifeOrganized (MLO)

                    10. 1Password — Have all your passwords remembered

                      This app allows you to keep all your passwords in one encrypted database, protected by one password. This saves you time when you forget your passwords and need to retrieve them. It also allows you to use various passwords for different accounts so you don’t compromise on security.

                      Download 1Password

                      11. Pocket — Keep your eye on the ball

                        When you’re surfing the web, it’s easy to get distracted by enticing and fascinating websites. Use this tool to save your ‘finds’ to access and read later on at a convenient time which will not impact on your immediate work.

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                        Download Pocket

                        12. [email protected] — Boost your attention span

                          This amazing app combines neuroscience and music to boost your productivity. According to the developers, it’s possible to increase your attention span by up to 400%! Ideal for those who find it difficult to focus while studying, working or reading.

                          Download [email protected]

                          13. Launchy — Interact with your computer in a smart way

                            This small and simple tool allows you to launch your documents, project files, folders, and bookmarks with just a few keystrokes. This makes life so much easier as you don’t need to go through the start menu to access what you want.

                            Download Launchy

                            14. Forest — Boost your focus by growing a forest

                              This unique and fun app helps you stay focused and on-track. The concept is simple: whenever you want to focus, plant a virtual tree. If you stay focused, the tree will grow. If you lose focus, the tree will die. As the app’s name implies, you can grow multiple trees to create a virtual forest!

                              Download Forest

                              15. Trello — Track your projects in a highly visual way

                                This is a hugely popular app that you may already be familiar with. It works by allowing you to create cards for tasks that you need to complete. Each card moves across the Trello board (which is typically broken into columns such as To Do, In Progress, and Completed) as your start, work on and complete the associated task.

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                                Download Trello

                                16. Wunderlist — Digitalize your to-do lists

                                  Purchased by Microsoft in 2015, Wunderlist is an easy to use, feature-packed to-do list app. From planning a holiday, to sharing a shopping list with a partner, or managing multiple work projects, Wunderlist will keep you on top of all your tasks.

                                  Download Wunderlist

                                  17. TimeTree — Have a shared calendar with your family

                                    This app allows families or teams to share multiple calendars and appointments. So, whether you’re planning a party, or run a local sports team, Time Tree can keep everyone up-to-date with all current and upcoming activities and events.

                                    Download Time Tree

                                    18. Todoist — Capture and order all your tasks and activities easily

                                      Todoist is close to being the ultimate digital to-do list. It’s available via browsers and apps, and lets you schedule all your tasks and activities. Each item can be flagged for priority as well as given a due date. There is also a neat option to add notes to any of your tasks.

                                      Download Todoist

                                      The above list covers what we consider to be the very best time management apps and tools. And the good news is – that many of them are completely free of charge! So, what are you waiting for? Select the ones that will be the most valuable to you – and begin boosting your productivity now!

                                      Oh, and one more thing… Take a look at a couple of our other articles that will help further streamline your time management:

                                      40 Top Productivity Apps for iPhone and 20 Quick Tips For Better Time Management

                                      More Recommended Productivity Experts on Lifehack

                                      • Leon Ho — The Founder and CEO of Lifehack, which he share productivity hacks to make life easier
                                      • Carl Pullein — A renowned productivity and time management coach
                                      • Mark Pettit — A Business Coach for ambitious entrepreneurs who want to achieve more by working less

                                      Featured photo credit: Unsplash via unsplash.com

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