“Information overload is a symptom of our desire to not focus on what’s important. It is a choice.” ― Brian Solis
Online businesses have made marketing and advertising more overwhelming to their consumers today. As the internet has grown to be much busier than before, only content that stands out from the crowd reaches millions of people all over the world. There are zillions of ways to get noticed online, but the best strategy is to approach every campaign in the right way so as to engage the audience and provide them with the exact information they require.Advertising
Every business thrives on their stories but the ones that grow big quickly are the ones that come up with stories people love. A great marketing strategy and search-engine friendly content that can develop a passionate group of people to support your business will get the content shared like crazy.
Check out these 5 ways to cut through B2B information overload to get your marketing strategies right on the track.Advertising
1. Start using project management tools
When you start using project management tools like Basecamp or TeamworkPM, you can prioritize your tasks and perform them according to their importance. You can also keep deadlines and reminders so that you don’t miss anything and that you do everything on time. Owen Hemsath, president of Videospot, an online and video marketing company says: “The system [should] come with a calendar, notes and a messaging system that works with any email client, so it can remind you what you need to be working on at a given time.” If you run a restaurant business, you might want to have a restaurant management platform, to get everything on track.
This way you can process information with precision and you don’t run the risk of making critical mistakes. You also get more time to focus on different aspects of your business growth rather than on its management.Advertising
2. Streamline your Timeline on Social media
It might sound simple at first because all B2B companies know the value of using Facebook and Twitter. However, streamlining social media will keep you afloat in the sea of information and you can select those sources from which you actually want to receive updates and share news with.
If your business is focused on app development, your user-base will be budding entrepreneurs that want to gather information about programming apps on mobile phones and tablets. Find credible information that is most suitable for you and your user-base and deliver it on a timely basis via social media.Advertising
3. Make use of RSS feeds
The internet is full of information and there are multiple means for getting yourself distracted. While running a business, you only want to surf and read about things that are related to you. The best way to cut through a lot of information that is available on the web is to create RSS on your browser. This way, you find information without needing to spend hours surfing the web and you get a sense of purpose when you go online.
4. Put information onto paper
When you take in a lot of information, your brain really tries to process it, to make connection, and apply it to your business. When you endeavor to keep all that thinking in your brain, you feel tangled, nervous, perplexed. Write down your ideas and make a list of them to prevent the formation of information overload before it begins.
5. Manage information
When you are running a business, you want to provide great information to your readers. But, the best thing to do is omit, filter, and employ parallel channels that work best for you. Stop checking social media several times a day and give yourself a break. That way you have time for a short vacation away from technological information delivery systems and get a relief from information overload.
Featured photo credit: Stevepb via pixabay.com
Last Updated on July 10, 2019
11 Brain Training Apps to Train Your Mind and Improve Memory
Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.
Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.
Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.
This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.
Free of trial. $15 per month for the full version.
This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.
Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.
First four games free, then $13 a month.
The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.
Buy for $3.99.
If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.
Free to use.
You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.
Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.
Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.
Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.
If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.
11. Personal Zen
This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.
Featured photo credit: NeONBRAND via unsplash.com