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How to Create a Good Business Strategy in 2016 and Beyond

How to Create a Good Business Strategy in 2016 and Beyond

In today’s hectic world, changes are fast and every entrepreneur has to operate a business in a constant state of flux in order to keep up with those changes and always stay on top. With the fast spreading of information via the Internet, it is paramount to stay up-to-date with the latest business strategies, in order to be able to reach your target audiences all over the globe.

Developing a good business strategy is an essential step for every business owner and it needs to be done very carefully and with clear focus. It is the basis for business success and it should address the keys for achieving the company’s ultimate goal. When creating your business strategy, it is crucial that you have your goal in mind, but concentrate on everything that will help you on your path towards achieving that goal.

Your business strategy should address the sole purpose of your company and, with the changes happening daily on the market, it needs to be constantly monitored and adjusted to ensure that you stay on the right path. Read on and find out if you need to implement a little bit of adjustment, to keep up with the latest trends in business, as we tackle some of the best business strategies of today.

Make Your Professional Website Mobile-Friendly

Did you know that more than half the visitors to your website go online using their mobile phones? If your website still isn’t mobile-friendly, stop for a second and think about all the people who tried visiting via their mobiles but couldn’t, so they went straight to your competitors.

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That’s out of the question – you need to make your website mobile-friendly. With the extremely increased use of smartphones and tablets, you will get a much larger number of customers if people are able to visit your website wherever they are. You can also consider developing a smart-phone app for your site, since that will attract even more customers.

Provide Your Customers with Plenty of Useful Information

You need to keep your customers up-to-date and provide them with new information about your products. The key to accomplishing that is having great content on your website. Treat your content as your product, since content is your best marketing strategy.

Provide your target audience with the exact thing they are looking for when they visit your website and, not only will you engage them with your quality content and make them interested in your business, but you will also have them always come back for more. Content is the key factor in your business strategy. It will attract more customers and drive more traffic to your website, leading only to more profit and expansion possibilities.

Work on Your Site’s Appearance and Function

Another area you need to improve is the quality of your website. It was already mentioned that you need to make it mobile-friendly, but you need to increase its speed to make it more responsive in general. Since your website is basically your store at the same time, it is in your interest that it should  have a smooth flow.

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In other words, you might need to change your host and opt for a provider with better tech support, with better features and Add-Ons, and better user interface. To make a more sound decision go through various reviews and customer feedback, and measure the pros and cons of different hosting services. Make sure the hosting provider fits in your future growth plans and that it can support the growth of traffic on your website.

Mix Traditional Marketing with New Trends

It goes without saying that every good business strategy requires a good marketing strategy. Now, try not to focus on one type of marketing only, but instead try and combine several different tactics and merge them into your own marketing blend.

Mix traditional marketing that includes sending direct mails to your customers and providing them with promotional gifts, with new approaches, such as having ads on social media and engaging in SEO, as well as working on your content marketing and including automated CRM apps that can identify your potential customers and help you with your sales process.

Engage in Social Media Marketing

Due to the immense popularity of social media networks, you need to think about promoting your business via social media. Share your blog posts on different social media networks and you can be sure that you will gain more popularity and attract a larger number of customers. Everyone is online pretty much all the time, so the chances of getting more clients are higher than ever. Therefore, social media marketing is another strategy you need to implement to successfully grow your business.

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Train Your Employees

Everyone in your company needs to keep themselves up-to-date with the latest technologies and the latest trends in business, so you need to consider investing in your employees’ training. Your team needs to be productive, so you need to help them improve their skills for the overall benefit of your company.

It’s important to watch out for people who lack skill and experience, but managed to land the job because their resume look really good – you’d be surprised how many people scammed their way into important positions by lying in their resumes.

Each and every one of your employees is an important link in the chain and they need to be treated as such, so it’s your responsibility to introduce them to new trends which can help speed things up. You need to remember that your team is the heart of your company and you are the one who can help them achieve their full potential, thus leading your business to success.

Focus on Your Goals

The most important thing for your strategy is to always focus on your company’s goals and create your strategy based on them and their realization. You need to consider your company’s needs and resources and focus on what you want to accomplish. You need to make sure you are taking all the right steps when leading your business towards success.

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Make sure whether you are making progress. Your team will be one of the key factors that will help you achieve your goals, so you need to have good communication skills and implement the right management strategy to keep them motivated and productive at all times.

If you want to prepare for the upcoming year, you need to do your research carefully and consider the right factors when developing your strategy, so that you can secure the future of your company. Invest your time and money in creating a good business strategy that will include the aforementioned tips and you will be one step closer to being sure that your business will thrive.

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Vladimir Zivanovic

CMO at MyCity-Web

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Last Updated on September 20, 2018

8 Things to Remember When You Don’t Know What to Do with Your Life

8 Things to Remember When You Don’t Know What to Do with Your Life

Sometimes in life, we find ourselves at a dead end, or a crossroads, or on a path that seems to go nowhere and say “I don’t know what to do with my life…”

No matter what stage you are at in life, if you are unhappy with it, or unsure as to how to proceed, then you need to reevaluate.

When I was in high school, I remember thinking that I had to pick a career at which I would be happy for the next 50 or so years of my life. What a daunting task. How do you know what’s going to make you happy for the rest of your life, especially if you’re only 16 and you’re still getting a thrill out of watching “The Breakfast Club?”

You can’t know. You can’t know what’s going to make you happy even five years from now. But you can know what makes you happy now and if you’re current position — or school track — isn’t it, then you need to move on.

When my oldest children were contemplating their college careers and job prospects, I often told them to just go and take classes or try things they thought might be interesting and if they didn’t like the class or workshop or whatever, then cross that off your list. Life is often about trying things and realizing what you don’t want to be when you “grow up.”

I spent a year substitute teaching in an effort to see if I wanted to become a public school teacher. I enjoyed that year immensely, but after talking with teachers and doing some of their job for a year, I realized that was a career that was not for me.

1. It’s okay you can’t figure out the whole future

Remember, you don’t know what’s coming next. Life is full of interesting twists and turns, but if we continually pursue things that we enjoy doing whether for a job or hobby, it will make the journey interesting and more fun.

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Maybe you enjoy making jewelry right now. Maybe you can sell it. In five years, you might be a successful jewelry designer or you might have moved on to another craft. It doesn’t matter. You have the experience of your jewelry design to fall back on and help you with other projects in the future.

2. Try to be comfortable with discomfort

Sometimes life is uncomfortable. Sometimes we don’t have enough money to do all of the things we want to do. If you have something you really want to pursue, then you must be able to live with some amount of discomfort in order to do that.

For example, I want to mush sled dogs and run the Iditarod. In order to do that, I had to give up my neat, tidy suburban home and move my family to a cabin in Alaska.

We don’t have running water or regular electricity and our cabin is much smaller than our old house, but we don’t mind the discomfort of those things because we live in a beautiful place and I get to pursue my dream.

3. Life is uncertain, go with it

Stuff happens. I thought I had it all. I had a great job and a great house in the woods. Then I got fired, lost my house and turned 40 all in the same week. Then I found out I was pregnant. Quite the week.

I laid on the couch for a couple of days, depressed, but then we got it together, made a plan and moved to Alaska.

Take uncertainty and turn it on its head. Every bad thing is an opportunity to make something good happen.

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4. Overcome distractions and stop procrastinating

You’re not getting younger. Sorry, but it’s true. If you don’t start taking the time to pursue your dreams, you might find yourself at the end of your life with nothing to show for it but a lot of Facebook posts and a bunch of TV shows you just had to watch.

If you are serious about pursuing a dream — whether it’s designing jewelry, professional skateboarding or being a rich and famous computer guru, you better get on it.

Take those first steps. Turn off your Facebook notifications and get working. You won’t get anywhere merely thinking about how great you could be.

Better yet, learn these steps to stop procrastinating and start to focus on what truly matters:

What Is Procrastination (And the Complete Guide to Stop Procrastinating)

5. Ask yourself questions

Take some time for yourself. Ask yourself big questions. And small ones.

Learn about yourself. Meditate. Write down the things that interest you and things you could see yourself doing if time and money were no object. Dream big. Quiet your mind and really imagine yourself doing those things.

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6. Volunteer or shadow someone

If there is a job or hobby you are interested in — from grooming dogs to being a zookeeper — volunteer or job shadow and see if it’s an occupation you really want to do.

All the dreaming in the world isn’t going to help you if you don’t go and get your hands dirty. Sometimes, we think we want to do something and then once we try it, we realize it might not be the kind of work we like after all.

Or it might be more involved than we realized. It’s important to get hands-on experience and do a lot of reading by those with first-hand experience before we give up our current life to pursue a dream.

7. Save up

If you need to move or go to school to pursue your new dream, it might be pertinent to get a job doing something — anything — and save up the money to allow you to do it.

I worked for many years to build my writing and editing portfolio and I now I can write and edit articles from my wee little cabin, get paid, and use the money to pay for the equipment and food I need to run my dogsled team.

Would I love to be able to make money just from running dogs? Sure. But it’s not possible right now while I’m building and training my team.

I don’t have a reputation in dog mushing yet, but I do have a reputation in writing. So I do one job I love to pay for the other.

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8. Answer the door

Opportunity may be knocking but if you don’t answer the door, how can you take advantage of it? You must take opportunities when they are presented to you.

Sometimes it’s not the right time, but it doesn’t matter. Opportunities happen when they happen. Answer the door or that opportunity might walk on by and knock on someone else’s door.

Final thoughts

The most important thing to remember when trying to figure out what do with your life is that no action is an action in and of itself. You must make decisions and try things — even if you end up hating them or wanting to do something else.

At the end of your life, you won’t regret trying things and failing, but you will regret not ever trying at all.

Close that laptop and go get your life.

Featured photo credit: Unsplash via unsplash.com

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