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How to Create a Good Business Strategy in 2016 and Beyond

How to Create a Good Business Strategy in 2016 and Beyond

In today’s hectic world, changes are fast and every entrepreneur has to operate a business in a constant state of flux in order to keep up with those changes and always stay on top. With the fast spreading of information via the Internet, it is paramount to stay up-to-date with the latest business strategies, in order to be able to reach your target audiences all over the globe.

Developing a good business strategy is an essential step for every business owner and it needs to be done very carefully and with clear focus. It is the basis for business success and it should address the keys for achieving the company’s ultimate goal. When creating your business strategy, it is crucial that you have your goal in mind, but concentrate on everything that will help you on your path towards achieving that goal.

Your business strategy should address the sole purpose of your company and, with the changes happening daily on the market, it needs to be constantly monitored and adjusted to ensure that you stay on the right path. Read on and find out if you need to implement a little bit of adjustment, to keep up with the latest trends in business, as we tackle some of the best business strategies of today.

Make Your Professional Website Mobile-Friendly

Did you know that more than half the visitors to your website go online using their mobile phones? If your website still isn’t mobile-friendly, stop for a second and think about all the people who tried visiting via their mobiles but couldn’t, so they went straight to your competitors.

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That’s out of the question – you need to make your website mobile-friendly. With the extremely increased use of smartphones and tablets, you will get a much larger number of customers if people are able to visit your website wherever they are. You can also consider developing a smart-phone app for your site, since that will attract even more customers.

Provide Your Customers with Plenty of Useful Information

You need to keep your customers up-to-date and provide them with new information about your products. The key to accomplishing that is having great content on your website. Treat your content as your product, since content is your best marketing strategy.

Provide your target audience with the exact thing they are looking for when they visit your website and, not only will you engage them with your quality content and make them interested in your business, but you will also have them always come back for more. Content is the key factor in your business strategy. It will attract more customers and drive more traffic to your website, leading only to more profit and expansion possibilities.

Work on Your Site’s Appearance and Function

Another area you need to improve is the quality of your website. It was already mentioned that you need to make it mobile-friendly, but you need to increase its speed to make it more responsive in general. Since your website is basically your store at the same time, it is in your interest that it should  have a smooth flow.

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In other words, you might need to change your host and opt for a provider with better tech support, with better features and Add-Ons, and better user interface. To make a more sound decision go through various reviews and customer feedback, and measure the pros and cons of different hosting services. Make sure the hosting provider fits in your future growth plans and that it can support the growth of traffic on your website.

Mix Traditional Marketing with New Trends

It goes without saying that every good business strategy requires a good marketing strategy. Now, try not to focus on one type of marketing only, but instead try and combine several different tactics and merge them into your own marketing blend.

Mix traditional marketing that includes sending direct mails to your customers and providing them with promotional gifts, with new approaches, such as having ads on social media and engaging in SEO, as well as working on your content marketing and including automated CRM apps that can identify your potential customers and help you with your sales process.

Engage in Social Media Marketing

Due to the immense popularity of social media networks, you need to think about promoting your business via social media. Share your blog posts on different social media networks and you can be sure that you will gain more popularity and attract a larger number of customers. Everyone is online pretty much all the time, so the chances of getting more clients are higher than ever. Therefore, social media marketing is another strategy you need to implement to successfully grow your business.

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Train Your Employees

Everyone in your company needs to keep themselves up-to-date with the latest technologies and the latest trends in business, so you need to consider investing in your employees’ training. Your team needs to be productive, so you need to help them improve their skills for the overall benefit of your company.

It’s important to watch out for people who lack skill and experience, but managed to land the job because their resume look really good – you’d be surprised how many people scammed their way into important positions by lying in their resumes.

Each and every one of your employees is an important link in the chain and they need to be treated as such, so it’s your responsibility to introduce them to new trends which can help speed things up. You need to remember that your team is the heart of your company and you are the one who can help them achieve their full potential, thus leading your business to success.

Focus on Your Goals

The most important thing for your strategy is to always focus on your company’s goals and create your strategy based on them and their realization. You need to consider your company’s needs and resources and focus on what you want to accomplish. You need to make sure you are taking all the right steps when leading your business towards success.

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Make sure whether you are making progress. Your team will be one of the key factors that will help you achieve your goals, so you need to have good communication skills and implement the right management strategy to keep them motivated and productive at all times.

If you want to prepare for the upcoming year, you need to do your research carefully and consider the right factors when developing your strategy, so that you can secure the future of your company. Invest your time and money in creating a good business strategy that will include the aforementioned tips and you will be one step closer to being sure that your business will thrive.

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Vladimir Zivanovic

CMO at MyCity-Web

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Last Updated on December 3, 2019

7 Powerful Steps to Achieve Career Success

7 Powerful Steps to Achieve Career Success

I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

1. Define Career Success for Yourself

Pause. Give yourself time and space for self-reflection.

What does career success mean to you?

This is about defining your career success:

  • Not what you think you ‘should’ do
  • Not what people may think of you
  • Not adjusting to friends and family’s judgements
  • Not taking actions based on societal or community norms

“A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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  • Work-life balance
  • Opportunities for growth and advancement
  • Feeling valued that my contributions had an impact

Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

  • What do you mean by work-life balance?
  • What do you consider to be opportunities for growth and advancement?
  • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

Let’s take a look at some potential responses to the questions above:

  • I want more time with my family, and less stress at work
  • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
  • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

Further questions to reflect on to help narrow the focus for the above responses:

  • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
  • What’s most important for you in the next 12 months?
  • What’s the significance of receiving others’ feedback?

Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

2. Know Your Values

Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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  • Write them on cue cards or notes and post it in your office
  • Take a picture of your values and use it as a screensaver on your phone
  • Put the words on your fridge
  • Add the words on your vision board

Where will your value words be placed in your physical environment so that you have a constant reminder of them?

3. Define Your Short-Term and Long-Term Goals

When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

Here are a few self-reflection questions to help you write your goals:[2]

  • What would you want to do today if you had the power to make it the way you want?
  • If no hurdles are in the way, what would you like to achieve?
  • If you have the freedom to do whatever you want, what would it be?
  • What type of impact do you want to have on people?
  • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
  • What activities energize you? What’s one activity you most love?

Remember to revisit your core values as you refine yours goals:

  • Are your goals in or out of alignment with your core values?
  • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
  • How attainable are your goals? Breakdown your goals into digestible pieces.
  • Do your short-term goals move you towards attaining your long-term goals?

Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

4. Determine Your Top Talents

What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

What do you notice?

5. Identify ‘Feeling’ Words You Want to Experience

Do you have tendencies to use your head or heart to make decisions?

I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

Keep these words visible too!

Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

6. Be Willing to Sit with Discomfort

Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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Surround yourself with a supportive network to help you through these times.

“These pains you feel are messengers. Listen to them” – Rumi

7. Manage Your Own Career

Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

Summing Up

For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

  1. Define Career Success for Yourself
  2. Know Your Values
  3. Define Your Short-Term and Long-Term Life and Goals
  4. Determine Your Top Talents
  5. Identify ‘Feeling’ Words You Want to Experience
  6. Be Willing to sit with Discomfort
  7. Manage Your Own Career

“When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

Good luck and best wishes always!

More Tips on Advancing Your Career

Featured photo credit: rawpixel via unsplash.com

Reference

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