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How to Create a Good Business Strategy in 2016 and Beyond

How to Create a Good Business Strategy in 2016 and Beyond

In today’s hectic world, changes are fast and every entrepreneur has to operate a business in a constant state of flux in order to keep up with those changes and always stay on top. With the fast spreading of information via the Internet, it is paramount to stay up-to-date with the latest business strategies, in order to be able to reach your target audiences all over the globe.

Developing a good business strategy is an essential step for every business owner and it needs to be done very carefully and with clear focus. It is the basis for business success and it should address the keys for achieving the company’s ultimate goal. When creating your business strategy, it is crucial that you have your goal in mind, but concentrate on everything that will help you on your path towards achieving that goal.

Your business strategy should address the sole purpose of your company and, with the changes happening daily on the market, it needs to be constantly monitored and adjusted to ensure that you stay on the right path. Read on and find out if you need to implement a little bit of adjustment, to keep up with the latest trends in business, as we tackle some of the best business strategies of today.

Make Your Professional Website Mobile-Friendly

Did you know that more than half the visitors to your website go online using their mobile phones? If your website still isn’t mobile-friendly, stop for a second and think about all the people who tried visiting via their mobiles but couldn’t, so they went straight to your competitors.

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That’s out of the question – you need to make your website mobile-friendly. With the extremely increased use of smartphones and tablets, you will get a much larger number of customers if people are able to visit your website wherever they are. You can also consider developing a smart-phone app for your site, since that will attract even more customers.

Provide Your Customers with Plenty of Useful Information

You need to keep your customers up-to-date and provide them with new information about your products. The key to accomplishing that is having great content on your website. Treat your content as your product, since content is your best marketing strategy.

Provide your target audience with the exact thing they are looking for when they visit your website and, not only will you engage them with your quality content and make them interested in your business, but you will also have them always come back for more. Content is the key factor in your business strategy. It will attract more customers and drive more traffic to your website, leading only to more profit and expansion possibilities.

Work on Your Site’s Appearance and Function

Another area you need to improve is the quality of your website. It was already mentioned that you need to make it mobile-friendly, but you need to increase its speed to make it more responsive in general. Since your website is basically your store at the same time, it is in your interest that it should  have a smooth flow.

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In other words, you might need to change your host and opt for a provider with better tech support, with better features and Add-Ons, and better user interface. To make a more sound decision go through various reviews and customer feedback, and measure the pros and cons of different hosting services. Make sure the hosting provider fits in your future growth plans and that it can support the growth of traffic on your website.

Mix Traditional Marketing with New Trends

It goes without saying that every good business strategy requires a good marketing strategy. Now, try not to focus on one type of marketing only, but instead try and combine several different tactics and merge them into your own marketing blend.

Mix traditional marketing that includes sending direct mails to your customers and providing them with promotional gifts, with new approaches, such as having ads on social media and engaging in SEO, as well as working on your content marketing and including automated CRM apps that can identify your potential customers and help you with your sales process.

Engage in Social Media Marketing

Due to the immense popularity of social media networks, you need to think about promoting your business via social media. Share your blog posts on different social media networks and you can be sure that you will gain more popularity and attract a larger number of customers. Everyone is online pretty much all the time, so the chances of getting more clients are higher than ever. Therefore, social media marketing is another strategy you need to implement to successfully grow your business.

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Train Your Employees

Everyone in your company needs to keep themselves up-to-date with the latest technologies and the latest trends in business, so you need to consider investing in your employees’ training. Your team needs to be productive, so you need to help them improve their skills for the overall benefit of your company.

It’s important to watch out for people who lack skill and experience, but managed to land the job because their resume look really good – you’d be surprised how many people scammed their way into important positions by lying in their resumes.

Each and every one of your employees is an important link in the chain and they need to be treated as such, so it’s your responsibility to introduce them to new trends which can help speed things up. You need to remember that your team is the heart of your company and you are the one who can help them achieve their full potential, thus leading your business to success.

Focus on Your Goals

The most important thing for your strategy is to always focus on your company’s goals and create your strategy based on them and their realization. You need to consider your company’s needs and resources and focus on what you want to accomplish. You need to make sure you are taking all the right steps when leading your business towards success.

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Make sure whether you are making progress. Your team will be one of the key factors that will help you achieve your goals, so you need to have good communication skills and implement the right management strategy to keep them motivated and productive at all times.

If you want to prepare for the upcoming year, you need to do your research carefully and consider the right factors when developing your strategy, so that you can secure the future of your company. Invest your time and money in creating a good business strategy that will include the aforementioned tips and you will be one step closer to being sure that your business will thrive.

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Vladimir Zivanovic

CMO at MyCity-Web

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

More About Boosting Productivity

Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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