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How to Create a Good Business Strategy in 2016 and Beyond

How to Create a Good Business Strategy in 2016 and Beyond

In today’s hectic world, changes are fast and every entrepreneur has to operate a business in a constant state of flux in order to keep up with those changes and always stay on top. With the fast spreading of information via the Internet, it is paramount to stay up-to-date with the latest business strategies, in order to be able to reach your target audiences all over the globe.

Developing a good business strategy is an essential step for every business owner and it needs to be done very carefully and with clear focus. It is the basis for business success and it should address the keys for achieving the company’s ultimate goal. When creating your business strategy, it is crucial that you have your goal in mind, but concentrate on everything that will help you on your path towards achieving that goal.

Your business strategy should address the sole purpose of your company and, with the changes happening daily on the market, it needs to be constantly monitored and adjusted to ensure that you stay on the right path. Read on and find out if you need to implement a little bit of adjustment, to keep up with the latest trends in business, as we tackle some of the best business strategies of today.

Make Your Professional Website Mobile-Friendly

Did you know that more than half the visitors to your website go online using their mobile phones? If your website still isn’t mobile-friendly, stop for a second and think about all the people who tried visiting via their mobiles but couldn’t, so they went straight to your competitors.

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That’s out of the question – you need to make your website mobile-friendly. With the extremely increased use of smartphones and tablets, you will get a much larger number of customers if people are able to visit your website wherever they are. You can also consider developing a smart-phone app for your site, since that will attract even more customers.

Provide Your Customers with Plenty of Useful Information

You need to keep your customers up-to-date and provide them with new information about your products. The key to accomplishing that is having great content on your website. Treat your content as your product, since content is your best marketing strategy.

Provide your target audience with the exact thing they are looking for when they visit your website and, not only will you engage them with your quality content and make them interested in your business, but you will also have them always come back for more. Content is the key factor in your business strategy. It will attract more customers and drive more traffic to your website, leading only to more profit and expansion possibilities.

Work on Your Site’s Appearance and Function

Another area you need to improve is the quality of your website. It was already mentioned that you need to make it mobile-friendly, but you need to increase its speed to make it more responsive in general. Since your website is basically your store at the same time, it is in your interest that it should  have a smooth flow.

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In other words, you might need to change your host and opt for a provider with better tech support, with better features and Add-Ons, and better user interface. To make a more sound decision go through various reviews and customer feedback, and measure the pros and cons of different hosting services. Make sure the hosting provider fits in your future growth plans and that it can support the growth of traffic on your website.

Mix Traditional Marketing with New Trends

It goes without saying that every good business strategy requires a good marketing strategy. Now, try not to focus on one type of marketing only, but instead try and combine several different tactics and merge them into your own marketing blend.

Mix traditional marketing that includes sending direct mails to your customers and providing them with promotional gifts, with new approaches, such as having ads on social media and engaging in SEO, as well as working on your content marketing and including automated CRM apps that can identify your potential customers and help you with your sales process.

Engage in Social Media Marketing

Due to the immense popularity of social media networks, you need to think about promoting your business via social media. Share your blog posts on different social media networks and you can be sure that you will gain more popularity and attract a larger number of customers. Everyone is online pretty much all the time, so the chances of getting more clients are higher than ever. Therefore, social media marketing is another strategy you need to implement to successfully grow your business.

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Train Your Employees

Everyone in your company needs to keep themselves up-to-date with the latest technologies and the latest trends in business, so you need to consider investing in your employees’ training. Your team needs to be productive, so you need to help them improve their skills for the overall benefit of your company.

It’s important to watch out for people who lack skill and experience, but managed to land the job because their resume look really good – you’d be surprised how many people scammed their way into important positions by lying in their resumes.

Each and every one of your employees is an important link in the chain and they need to be treated as such, so it’s your responsibility to introduce them to new trends which can help speed things up. You need to remember that your team is the heart of your company and you are the one who can help them achieve their full potential, thus leading your business to success.

Focus on Your Goals

The most important thing for your strategy is to always focus on your company’s goals and create your strategy based on them and their realization. You need to consider your company’s needs and resources and focus on what you want to accomplish. You need to make sure you are taking all the right steps when leading your business towards success.

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Make sure whether you are making progress. Your team will be one of the key factors that will help you achieve your goals, so you need to have good communication skills and implement the right management strategy to keep them motivated and productive at all times.

If you want to prepare for the upcoming year, you need to do your research carefully and consider the right factors when developing your strategy, so that you can secure the future of your company. Invest your time and money in creating a good business strategy that will include the aforementioned tips and you will be one step closer to being sure that your business will thrive.

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Vladimir Zivanovic

CMO at MyCity-Web

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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