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8 Changes You Can Make to Motivate Your Employees

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8 Changes You Can Make to Motivate Your Employees

As an employer, one of your top priorities should be employee morale. After all, if your employees aren’t happy, it’ll show in their work, which shows in your sales.

There are entire books on the topics of management, employee motivation, and how to convince employees to do their jobs. There is a prevailing sentiment that employees are somehow lazy and uncaring, and need to be convinced that they need to do more than just wait around to collect a paycheck.

Successful employers and managers have found, however, that if you treat your employees like human beings, you can often create impressive success that translates into higher employee morale. Here are 8 simple ways to do just that.

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Care About Where Your Employees Are Headed

As a manager, when was the last time you sat down one on one with a team member and had a real conversation with them about where they saw themselves in five years? Maybe they envision themselves with the company, or maybe they have an entirely different goal in mind. If you know, and can feed them opportunities to use skills that build towards their goals, they’ll be more productive.

Link Employee Rewards And Company Performance

Are employee rewards for everyone, or just for those with corner offices? If your company truly believes in employee rewards being for every member of the company, then there needs to be a reasonable way for employees to perform at the expected level. Using rewards to try and achieve unrealistic goals is demotivating across the board.

Truly Care About Work-Life Balance

Do you have an employee who has a young child or elderly family member that they need to care for? Is there a hobby or club that they travel out of town for a few times a year? By offering flexible scheduling, to whatever degree is possible, you show your employees that you care not just about their productivity but their wellbeing. That, in turn, increases their productivity and benefits your business.

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Listen To Your Employees

If your employee comes by your desk to vent about a troublesome client, listen to them. If they’re having a frustrating day, or they have a success that they want to share, be their supportive ear. Sure, there are lines that need to be drawn at times if they’re discussing inappropriate outside work activities, but with work related conversations, you should be a safe place for them to express themselves. The less employees take these stressors home, the less likely they are to fester, and create long term unhappiness with a job.

Reward Behaviors You Want To See

If you see an employee doing something great, reward them for it. Know their “currency” beforehand, and use it. Some employees like to be publicly thanked; some like having you drop by their desk and say “I saw that you really paid attention at the meeting and were much more precise with your reports labeling this month. Thank you for that.”

Anyone who has ever trained anyone will tell you that rewarding positive behaviors gets you much better results than punishing negative ones.

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Communicate With Your Employees

If your employees never see you, how can they work with you? If you spend all of your time in your office or cubicle, sending out emails that can be misinterpreted and newsletters that no one reads, you aren’t managing a team.

Set up face-to-face conversations. Organize group meetings. Have open-door hours, where employees can come into your office and talk about their current projects, business ideas, client concerns, or anything else that they need to share in that moment.

Give yourself a face, so that they see you as a person.

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Be An Example

If you want your team to follow the rules of the office, you need to not just follow them, you need to be picture-perfect. Some managers follow the axiom that team members will determine an office’s dress code by looking at their supervisor and then dressing down one notch. This is true of many employee behaviors. If your employees see you get away with a rule bending once, they will assume that they can get away with it as well.

If you’re putting rules in place, don’t break them. If they’re not reasonable rules for the office, don’t make them in the first place.

Empower Your Employees To Succeed

As an employee, nothing’s worse than being told to do better without being given any tools or strategies to actually achieve the goal of improvement. As a team manager, make sure that you know what tools your team needs, and that they are readily available.

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Managing a team for success is absolutely possible – you just have to treat people like people, instead of like replaceable cogs. You will get back what you put in, so start with your highest effort.

Featured photo credit: VIKTOR HANACEK via picjumbo.imgix.net

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Margarita Hakobyan

MBA from the University of Utah

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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