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5 Powerful Ways to Stand Out in Life and Business

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5 Powerful Ways to Stand Out in Life and Business

In today’s noisy world, the only way to rise to the top in life and business is to stand out.

They say that starting a restaurant is a grueling business, not only because of the costs and lack of scalability, but for its lack of differentiability.

Whenever we start anything — a business, podcast, film — there needs to be a reason why our potential customers or audience will choose us over the thousands of different options they have available.

Now, standing out is always easier said than done because it’s the million-dollar secret for any successful business, creative venture, or job seeker.

In this video, we discuss the key ways you can stand out in life and business — no matter what you’re doing or what your goals are.

https://youtube.com/watch?v=qi7o0GmxthU

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1. Share openly

One of the world’s best photographers, Chase Jarvis, stood out in the highly competitive landscape by sharing his work openly.

This may seem like common practice in today’s day and age, but giving away your secrets was a big no-no in the world of photography when Chase first started out.

This concept of sharing to differentiate yourself created an entire new segment of marketing called content marketing, where you give value to your audience in the form of text, image, audio, or video content, building up brand equity and audience loyalty.

2. Add more value than you receive

Tony Robbins often says that if you want to increase your income, focus on delivering more value than anyone else.

Think about this in your own life and business. Are you doing more than what is expected of you, or are you just getting by with the minimum quota? Going the extra mile, whether that’s staying in late at the office when everyone else goes out to socialize, or providing exceptional customer service in your business, is no longer a nice-to-have — it’s a must.

Instead of focusing on making a million dollars, focus on serving a million people, and everything else will follow.

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3. Give back

Giving back has been the foundation of Rype, where our core mission is to connect the world through languages and education. It’s also why we’ve committed to partnering up with organizations like Pencils of Promise, to build schools for children in need.

But you don’t need to be a business or organization to give back. While most people think that giving back happens only when you succeed financially, wise men like George S. Clason, who wrote the book The Richest Man in Babylon, believe that giving back leads to success.

He states that 10% of our earned income should go towards charity and donations. This shift in perspective, that you’re not only generating income for yourself but for others, will give you that internal motivation to push further.

Most importantly, giving back is an amazing way to stand out from the rest of the pack (although this shouldn’t be the reason driving you), because anyone is willing to support a good cause that makes the world a better place.

4. Act without expectation

As you may have already noticed, the first three tips on standing out are all about giving, in the form of content, value, service, or charity.

What this means is that you won’t be able to see direct, immediate results by simply giving. It takes time, persistence, and consistency.

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This should come as good news for many of us, because it means that once we can break through the initial barriers and find a way to differentiate ourselves, it’s that much harder for anyone to follow.

Have a mindset to act and give without any expectation, and eventually the rewards will fall into your lap.

5. Use the four quadrant

The four quadrant is a simple, yet practical, tactic that can help you differentiate yourself visually. You can use this framework for differentiating anything.

Start by putting one category on the x-axis (i.e. aesthetics, price, speed) and another one on the y-axis (i.e. clarity, price, speed).

The goal here is to start listing all the alternatives for what you’re doing (or who you are) in the appropriate quadrants, and being able to identify yourself in an open space, where no one else is competing with you.

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    A great example, which we explain further in our free video training series, is how Dominoes differentiated itself from all of the other alternatives when they first started out.

    Screen Shot 2016-01-30 at 9.22.37 AM

      In summary, they analyzed the alternatives that already existed in the marketplace, and found that there was a missing gap in the market for pizza that is delivered fast/conveniently and cheaply. Today, they’re a wildly successful business with over $2 billion+ in sales.

      Over to you

      How can you apply this in your own life & business?

      Featured photo credit: VIKTOR HANACEK via picjumbo.com

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      Sean Kim

      Sean is the founder and CEO of Rype, a language learning app. He's an entrepreneur and blogger.

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      Last Updated on August 25, 2021

      Why Personal Branding Is Important to Your Career

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      Why Personal Branding Is Important to Your Career

      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

      According to Celinne Da Costa:[1]

      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

      What Is Your Personal Brand?

      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

      Your Personal Brand Is Essential for Your Career Success

      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

      According to Castrillon,[2]

      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

      5 Key Steps to Creating Your Personal Brand

      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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      1. Set Your Personal Goals

      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

      2. Create Your Unique Value Proposition

      Create your unique value proposition by asking yourself these four questions:

      1. What are your personality features? What benefit do you offer people?
      2. Who are you and why do people enjoy working with you?
      3. What do you do and what do people want you to do for them? How do you solve their problems?
      4. What makes you different from others like you?

      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

      3. Write Your Professional Story

      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

      4. Determine Which Platforms Will Support Your Personal Brand

      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

      5. Become Recognized for Sharing Your Knowledge and Expertise

      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

      Other People’s Stories

      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

      “your story is what you have, what you will always have. It is something to own.”

      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

      Featured photo credit: Austin Distel via unsplash.com

      Reference

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