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5 Powerful Ways to Stand Out in Life and Business

5 Powerful Ways to Stand Out in Life and Business

In today’s noisy world, the only way to rise to the top in life and business is to stand out.

They say that starting a restaurant is a grueling business, not only because of the costs and lack of scalability, but for its lack of differentiability.

Whenever we start anything — a business, podcast, film — there needs to be a reason why our potential customers or audience will choose us over the thousands of different options they have available.

Now, standing out is always easier said than done because it’s the million-dollar secret for any successful business, creative venture, or job seeker.

In this video, we discuss the key ways you can stand out in life and business — no matter what you’re doing or what your goals are.

https://youtube.com/watch?v=qi7o0GmxthU

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1. Share openly

One of the world’s best photographers, Chase Jarvis, stood out in the highly competitive landscape by sharing his work openly.

This may seem like common practice in today’s day and age, but giving away your secrets was a big no-no in the world of photography when Chase first started out.

This concept of sharing to differentiate yourself created an entire new segment of marketing called content marketing, where you give value to your audience in the form of text, image, audio, or video content, building up brand equity and audience loyalty.

2. Add more value than you receive

Tony Robbins often says that if you want to increase your income, focus on delivering more value than anyone else.

Think about this in your own life and business. Are you doing more than what is expected of you, or are you just getting by with the minimum quota? Going the extra mile, whether that’s staying in late at the office when everyone else goes out to socialize, or providing exceptional customer service in your business, is no longer a nice-to-have — it’s a must.

Instead of focusing on making a million dollars, focus on serving a million people, and everything else will follow.

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3. Give back

Giving back has been the foundation of Rype, where our core mission is to connect the world through languages and education. It’s also why we’ve committed to partnering up with organizations like Pencils of Promise, to build schools for children in need.

But you don’t need to be a business or organization to give back. While most people think that giving back happens only when you succeed financially, wise men like George S. Clason, who wrote the book The Richest Man in Babylon, believe that giving back leads to success.

He states that 10% of our earned income should go towards charity and donations. This shift in perspective, that you’re not only generating income for yourself but for others, will give you that internal motivation to push further.

Most importantly, giving back is an amazing way to stand out from the rest of the pack (although this shouldn’t be the reason driving you), because anyone is willing to support a good cause that makes the world a better place.

4. Act without expectation

As you may have already noticed, the first three tips on standing out are all about giving, in the form of content, value, service, or charity.

What this means is that you won’t be able to see direct, immediate results by simply giving. It takes time, persistence, and consistency.

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This should come as good news for many of us, because it means that once we can break through the initial barriers and find a way to differentiate ourselves, it’s that much harder for anyone to follow.

Have a mindset to act and give without any expectation, and eventually the rewards will fall into your lap.

5. Use the four quadrant

The four quadrant is a simple, yet practical, tactic that can help you differentiate yourself visually. You can use this framework for differentiating anything.

Start by putting one category on the x-axis (i.e. aesthetics, price, speed) and another one on the y-axis (i.e. clarity, price, speed).

The goal here is to start listing all the alternatives for what you’re doing (or who you are) in the appropriate quadrants, and being able to identify yourself in an open space, where no one else is competing with you.

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    A great example, which we explain further in our free video training series, is how Dominoes differentiated itself from all of the other alternatives when they first started out.

    Screen Shot 2016-01-30 at 9.22.37 AM

      In summary, they analyzed the alternatives that already existed in the marketplace, and found that there was a missing gap in the market for pizza that is delivered fast/conveniently and cheaply. Today, they’re a wildly successful business with over $2 billion+ in sales.

      Over to you

      How can you apply this in your own life & business?

      Featured photo credit: VIKTOR HANACEK via picjumbo.com

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      Last Updated on November 19, 2018

      How to Find a Suitable Professional Mentor

      How to Find a Suitable Professional Mentor

      I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

      Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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      1. Remember, a professional mentorship must be mutual.

      A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

      2. You have to have common interests with your mentor.

      Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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      3. Thought-leaders will respect your passion.

      One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

      4. Before worrying if he respects you, ask if you respect him.

      On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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      5. Failure is often the best way to learn

      I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

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