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How to Protect Your Intellectual Property as an Online Freelancer

How to Protect Your Intellectual Property as an Online Freelancer

One of my favorite quotes about financial freedom states that you are only as rich as your will power (Wayne Chirisa). Online freelancing is built on the same premise. It isn’t enough to have access to the best resources and tools to hack your freelancing success. You need inner motivation, a trigger that allows you take on the challenge of getting yourself out there among millions of other experts. Freelancing is just the beginning to how far you can go: financial freedom, full control over your own life and availability, the chance to build an international personal brand, constant growth, opportunities and more can be available to you.

However, take note that with great power (and freedom is power) comes great responsibility. This means risks will be waiting just around the corner and it’s never too early to learn how to protect yourself and your work. Your rights as freelancer include protecting your intellectual property. This article will show you how to do it without endangering your online success and the relationship with your clients.

Step 1: Know Your Own Worth and What Work Falls Under Intellectual Property

While there are laws in place that protect the content you create or develop as a freelancer, not everything is considered “intellectual property”. For example, anything under ghostwriting or “ghost” performed tasks implies you are not to assume any intellectual rights. Be aware and stay away from “intermediate” clients who request your services and assume full ownership over it.

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Ideally, do business directly with clients, agencies and agency representatives whose identity you can verify. One way to do it is to connect on LinkedIn. Not only it will help you learn more about their backgrounds, but it is also a great opportunity to ask for a recommendation once the project ends.  A recommendation means the client recognizes your efforts and intellectual property in public, apart from the fat check you receive.

Don’t Be Afraid to Leave Your (Water)Mark

Being an online freelancer means tapping into every possible way to showcase your services and expertise. However, take note on online platforms, portfolio websites and any online forums/communities where you can build a profile and upload files. It is easy to get your hard work stolen on these platforms unless you opt for watermarks and creative ways to prevent intellectual property theft.

Developers can protect themselves by creating a “code riddle” or reversing lines of their code. This way, nobody can actually steal and use the work for their own benefit. Designers and visual artists can upload an updated version of their work, and add a watermark or signature to protect their work against thieves. Writers and authors can protect their work by uploading only excerpts and drafted versions as opposed to the full original work. Another option is to upload PDF excerpts which are password protected. Don’t be afraid to protect yourself in any possible way!

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Encourage Your Clients to Sign an NDA

Non-disclosure agreements are a great way to protect your intellectual property. While clients are more inclined to suggest an NDA agreement, there is no issue with freelancers doing the same. It is never too early to have a signed legal document at hand. Non disclosure agreements prevent both parties to disclose any information about the project before it is completed or even after. Moreover, an NDA can be extremely valuable and useful in cases of theft.

Ideally, the NDA should be not only in English, but in your own and your client’s native languages as well if these differ. Ask a local lawyer’s advice and understand how the document can be used. If you are worried about logistics, a lawyer can help you to understand the ways these contracts can be sent without losing value or authenticity.

Traditional Snail Mail

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One way is to write in hand or type the NDA, sign it and send it through traditional mail, retaining one physical copy. Then wait for the client to return the document signed by them as well. This takes time and honestly speaking, can seem a bit old-fashioned.

Scan and Print via Email

The NDA is typed in Word and emailed to the client for signing. Ideally, the NDA should be in PDF format. Once both parties sign the NDA, the document can be converted into a PDF using a desktop or online app. While most online PDF apps are in limited or paid versions, there are free options out there such as this PDF converter from Icecream Apps.

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Browser and Mobile Apps

A multifaceted signature app that allows you not only to integrate your official signature into Gmail but also obtain digital signatures on your phone or tablet is Hello Sign. The app makes sure your documents are safe by using an encrypting service. RightSignature is a browser app and works great if you need to obtain a signature online. The service used to be free and now offers a trial version.

Freelancers can opt for a cloud storage system to facilitate the document signing exchange and prevent email loses. This not only makes it faster but provides the necessary insurance that the intellectual property is protected and the freelancer can focus on project deliverables.

In The End, Mind Your Head…

It’s best to protect your work beforehand than to have to go through all the stress of feeling double-crossed. Remember: never showcase the original work on websites or online portfolio services and always encourage new or reoccurring clients to sign NDAs.

Featured photo credit: Markus Spiske via flickr.com

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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