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How to Protect Your Intellectual Property as an Online Freelancer

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How to Protect Your Intellectual Property as an Online Freelancer

One of my favorite quotes about financial freedom states that you are only as rich as your will power (Wayne Chirisa). Online freelancing is built on the same premise. It isn’t enough to have access to the best resources and tools to hack your freelancing success. You need inner motivation, a trigger that allows you take on the challenge of getting yourself out there among millions of other experts. Freelancing is just the beginning to how far you can go: financial freedom, full control over your own life and availability, the chance to build an international personal brand, constant growth, opportunities and more can be available to you.

However, take note that with great power (and freedom is power) comes great responsibility. This means risks will be waiting just around the corner and it’s never too early to learn how to protect yourself and your work. Your rights as freelancer include protecting your intellectual property. This article will show you how to do it without endangering your online success and the relationship with your clients.

Step 1: Know Your Own Worth and What Work Falls Under Intellectual Property

While there are laws in place that protect the content you create or develop as a freelancer, not everything is considered “intellectual property”. For example, anything under ghostwriting or “ghost” performed tasks implies you are not to assume any intellectual rights. Be aware and stay away from “intermediate” clients who request your services and assume full ownership over it.

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Ideally, do business directly with clients, agencies and agency representatives whose identity you can verify. One way to do it is to connect on LinkedIn. Not only it will help you learn more about their backgrounds, but it is also a great opportunity to ask for a recommendation once the project ends.  A recommendation means the client recognizes your efforts and intellectual property in public, apart from the fat check you receive.

Don’t Be Afraid to Leave Your (Water)Mark

Being an online freelancer means tapping into every possible way to showcase your services and expertise. However, take note on online platforms, portfolio websites and any online forums/communities where you can build a profile and upload files. It is easy to get your hard work stolen on these platforms unless you opt for watermarks and creative ways to prevent intellectual property theft.

Developers can protect themselves by creating a “code riddle” or reversing lines of their code. This way, nobody can actually steal and use the work for their own benefit. Designers and visual artists can upload an updated version of their work, and add a watermark or signature to protect their work against thieves. Writers and authors can protect their work by uploading only excerpts and drafted versions as opposed to the full original work. Another option is to upload PDF excerpts which are password protected. Don’t be afraid to protect yourself in any possible way!

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Encourage Your Clients to Sign an NDA

Non-disclosure agreements are a great way to protect your intellectual property. While clients are more inclined to suggest an NDA agreement, there is no issue with freelancers doing the same. It is never too early to have a signed legal document at hand. Non disclosure agreements prevent both parties to disclose any information about the project before it is completed or even after. Moreover, an NDA can be extremely valuable and useful in cases of theft.

Ideally, the NDA should be not only in English, but in your own and your client’s native languages as well if these differ. Ask a local lawyer’s advice and understand how the document can be used. If you are worried about logistics, a lawyer can help you to understand the ways these contracts can be sent without losing value or authenticity.

Traditional Snail Mail

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One way is to write in hand or type the NDA, sign it and send it through traditional mail, retaining one physical copy. Then wait for the client to return the document signed by them as well. This takes time and honestly speaking, can seem a bit old-fashioned.

Scan and Print via Email

The NDA is typed in Word and emailed to the client for signing. Ideally, the NDA should be in PDF format. Once both parties sign the NDA, the document can be converted into a PDF using a desktop or online app. While most online PDF apps are in limited or paid versions, there are free options out there such as this PDF converter from Icecream Apps.

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Browser and Mobile Apps

A multifaceted signature app that allows you not only to integrate your official signature into Gmail but also obtain digital signatures on your phone or tablet is Hello Sign. The app makes sure your documents are safe by using an encrypting service. RightSignature is a browser app and works great if you need to obtain a signature online. The service used to be free and now offers a trial version.

Freelancers can opt for a cloud storage system to facilitate the document signing exchange and prevent email loses. This not only makes it faster but provides the necessary insurance that the intellectual property is protected and the freelancer can focus on project deliverables.

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In The End, Mind Your Head…

It’s best to protect your work beforehand than to have to go through all the stress of feeling double-crossed. Remember: never showcase the original work on websites or online portfolio services and always encourage new or reoccurring clients to sign NDAs.

Featured photo credit: Markus Spiske via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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