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Real Story: She Invented A Coat To Help The Homeless And Did Even More

Real Story: She Invented A Coat To Help The Homeless And Did Even More
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Veronika Scott possesses wisdom far beyond her years. Although she is only 26, Scott has already crafted her career path. She’s found her purpose and projects her sense of self-worth on to those in need of a gentle reminder. The Empowerment Plan is the brainchild of Veronika Scott. As founder and CEO, she empowers others to make a difference; a difference in their own lives and the lives of others.

College Assignment Turned Career Path

It all began while she attended college in Detroit. Scott was assigned a project that would soon change her life forever. The assignment was part of a product design class and the purpose was to create something that solved a real world problem. The point was to focus on something that was applicable to society.

It was at this time that a visionary idea came to light. Scott came up with a unique jacket design that would be given to homeless people during the harsh winter months. The idea was for the coats to be made of highly insulated yet lightweight material. The back section of the coat is double layered. This double layer folds down after being pulled down and extends into a fully functional sleeping bag.

jacket

    Jacket design by The Empowerment Plan

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    The success of her unique coat design was a real accomplishment. Scott was often times referred to as the ‘Coat Lady’ by complete strangers. It became evident that this class project was becoming something that was legitimately helpful to a multitude of people. As Scott moved forward in life and graduated, she never forgot this class project or any of the vividly lit up faces to which she had helped provide a ‘security blanket’ for.

    Scott asked homeless people in Detroit what they thought about her jacket design, firsthand. The majority were supportive and excited. It was during one of these accounts that a homeless woman yelled: “We don’t need coats, we need jobs.” This person who spoke up on the issue was completely right. And thus the real second wave of the Empowerment Plan was born!

    Phase Two of The Empowerment Plan

    This request was not ignored by Scott. She was on a mission to help however she could and the most ideal means were to help provide a place for homeless people to work. Upon graduating, Veronika decided to further her efforts and expand The Empowerment Plan. In an interview with The Great Disconnect, Veronika was asked:

    “What was the transition like from graduating to actually creating this business?”

    Her response:

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    “It was a gradual transition that started with a meeting with Mark Valade, the CEO of Carhartt. I showed him my first, very well-designed business plan, which didn’t have much content to it, but it was very pretty. He funded it and invested in the materials and machinery that I would need to get started.

    Because of that, I had to do a lot of things quickly. Stage one was finding a place to put everything that Mark had just donated to me. What was interesting is that we found a space in the NSO shelter building: it was a closet that we painted green and put up a wall of cork in. It was so small that we couldn’t even build a full coat in it! It was a great start, though.

    The next stage was realizing that I was never going to be a seamstress. It didn’t make sense for me to make one coat each week; it wasn’t a sustainable idea, and it sounded like torture. I found a sewing teacher, but then had to find people for her to teach so we could start making coats. When we started looking for people to hire, the head of the NSO shelter said, “You know, we have hundreds of people who would come to volunteer with you if they just had the opportunity to do something every day.” I interviewed five people the first day, which was a surreal experience because I had never been on the other side of the interview table! A few people showed up; one woman came two hours early. I hired two people: Sig Sig and Elisha. They are both amazing individuals, and the work they did in the first six months pushed the company to become what it is now.

    Aside from financial support from Carhartt, we had only been funded by a tiny PayPal donation button on the site—that helped pay for both of the ladies’ salaries for nine months. I never had to ask for money; people contributed, and it was amazing. I didn’t get paid, but those two ladies did, and I had enough gas money to get to the shelter.

    It was astounding to see what Sig Sig and Elisha did with each of their salaries. They both worked the same hours and got paid the same, but Sig Sig didn’t have any children or family; Elisha did. Within three months, Elisha had moved out of the shelter permanently, found her own apartment, got it furnished, had her three kids enrolled in a charter school, and started her youngest on learning Japanese. During that same three-month period, Sig Sig was kicked out of the shelter, sleeping in her car, and had stopped showing up to work. I’m not saying anything bad about Sig Sig’s character; I had hired her right after she had gotten out of a decade in prison, and she was having a hard time adjusting.

    That experience made me think about who I needed to hire. I had to hire somebody who was going to show up to work not just because they needed money, but because they needed to put food on the table for their kids; someone who needed to know where they were going to sleep that night so that they could take care of their family. People told me, “You’re never going to get a homeless person to show up to work,” but I did. I did it by hiring parents who wanted a better life for their kids and, at the end of the day, that was the motivator for them. We now employ 15 women who were all previously or are currently homeless.”

    Scott proves that people in unfortunate situations can turn their lives around. She decided that simply creating a jacket that helps the homeless brave inclimate weather was not enough. At that time she decided to give these people what they truly desired: a chance at rejoining the workforce. A chance at regaining the comforts many take for granted; a fresh start.

    Nonprofits can lower crime and homelessness rates through the help of communities and the creation of jobs. This was the forefront of an expansion of The Empowerment Plan.

    Ideas like The Empowerment Plan are excellent ways to help those that are struggling to keep a roof over their heads. These types of nonprofits are great alternatives to the circulatory nature of homeless shelters and may even segue into effective alternatives to incarceration. Those individuals don’t need to be criminalized that’s simply hurting not helping. They need consistency and a realistic job that pays a livable wage.

    Veronika Scott is not any ordinary entrepreneur, she’s a social entrepreneur who’s main focus has remained constant since that motivational college project. Her kind heart and unique ideas have created a useful item that has since gained much reach across the United States and Canada. The Empowerment Project has produced over 6000 coats this year and have made over 9000 since 2011.

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    Upon reflecting on the incredible achievements of Veronika Scott, I was highly motivated to make a difference in my own community. The following are some ways that anyone can help through volunteer efforts.

    1. Volunteer Your Skills

    Everyone has some type of hobby or special skill that they enjoy. Do you shred the guitar? Consider giving free guitar lessons to youth in need. Do you love reading poetry? Project that to the world and organize poetry workshops in your free time. It doesn’t matter what the skill or hobby is; the special knowledge you possess is something that can fuel desires of those who are unfamiliar with what you love to do. Who knows, maybe people will be so motivated by you that they will one day love your favorite hobby as much as you do?

    2. Volunteer Your Time

    Sometimes people don’t want to focus as much on their unique skills for volunteering. In some cases simply volunteering your time is the most helpful approach. Tasks like directing traffic/parking at nonprofit events, serving food at soup kitchens, or spending time with animals in need at animal shelters are all ways to delegate your extra time. Sometimes these tasks may seem monotonous. Just know that when you volunteer your time, you’re helping complete tasks that usually are in deficits. A little bit of your spare time really goes a long ways.

    3. Random Acts of Kindness

    When was the last time you did something completely random and unselfish? Some ideas of random acts of kindness include: putting change in a strangers expired parking meter, buying the person behind you in line at a coffee shop their drink, or leaving a friendly note to a coworker on a whim. It can also be as simple as giving someone the type of day that they deserve. Random compliments are also great, when delivered in a tasteful and appropriate manner.

    4. Open Your Doors To Those In Need

    This is not the easiest thing to do, as most people really need their own space in order to stay mentally healthy. However in times of genuine need, opening your doors for someone to live with you temporarily and get back on their feet is extremely helpful and kind. Keep in mind there is a big difference between helping someone and being taken advantage of. It’s also important to make sure that you’re not getting yourself in an unwanted or unsafe situation. Keep couch surfers reserved to close friends and relatives in need.

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    Robert Parmer

    Freelance Writer

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    Last Updated on July 20, 2021

    How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)

    How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)
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    You’re standing behind the curtain, just about to make your way on stage to face the many faces half-shrouded in darkness in front of you. As you move towards the spotlight, your body starts to feel heavier with each step. A familiar thump echoes throughout your body – your heartbeat has gone off the charts.

    Don’t worry, you’re not the only one with glossophobia(also known as speech anxiety or the fear of speaking to large crowds). Sometimes, the anxiety happens long before you even stand on stage.

    Your body’s defence mechanism responds by causing a part of your brain to release adrenaline into your blood – the same chemical that gets released as if you were being chased by a lion.

    Here’s a step-by-step guide to help you overcome your fear of public speaking:

    1. Prepare yourself mentally and physically

    According to experts, we’re built to display anxiety and to recognize it in others. If your body and mind are anxious, your audience will notice. Hence, it’s important to prepare yourself before the big show so that you arrive on stage confident, collected and ready.

    “Your outside world is a reflection of your inside world. What goes on in the inside, shows on the outside.” – Bob Proctor

    Exercising lightly before a presentation helps get your blood circulating and sends oxygen to the brain. Mental exercises, on the other hand, can help calm the mind and nerves. Here are some useful ways to calm your racing heart when you start to feel the butterflies in your stomach:

    Warming up

    If you’re nervous, chances are your body will feel the same way. Your body gets tense, your muscles feel tight or you’re breaking in cold sweat. The audience will notice you are nervous.

    If you observe that this is exactly what is happening to you minutes before a speech, do a couple of stretches to loosen and relax your body. It’s better to warm up before every speech as it helps to increase the functional potential of the body as a whole. Not only that, it increases muscle efficiency, improves reaction time and your movements.

    Here are some exercises to loosen up your body before show time:

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    1. Neck and shoulder rolls – This helps relieve upper body muscle tension and pressure as the rolls focus on rotating the head and shoulders, loosening the muscle. Stress and anxiety can make us rigid within this area which can make you feel agitated, especially when standing.
    2. Arm stretches – We often use this part of our muscles during a speech or presentation through our hand gestures and movements. Stretching these muscles can reduce arm fatigue, loosen you up and improve your body language range.
    3. Waist twists – Place your hands on your hips and rotate your waist in a circular motion. This exercise focuses on loosening the abdominal and lower back regions which is essential as it can cause discomfort and pain, further amplifying any anxieties you may experience.

    Stay hydrated

    Ever felt parched seconds before speaking? And then coming up on stage sounding raspy and scratchy in front of the audience? This happens because the adrenaline from stage fright causes your mouth to feel dried out.

    To prevent all that, it’s essential we stay adequately hydrated before a speech. A sip of water will do the trick. However, do drink in moderation so that you won’t need to go to the bathroom constantly.

    Try to avoid sugary beverages and caffeine, since it’s a diuretic – meaning you’ll feel thirstier. It will also amplify your anxiety which prevents you from speaking smoothly.

    Meditate

    Meditation is well-known as a powerful tool to calm the mind. ABC’s Dan Harris, co-anchor of Nightline and Good Morning America weekend and author of the book titled10% Happier , recommends that meditation can help individuals to feel significantly calmer, faster.

    Meditation is like a workout for your mind. It gives you the strength and focus to filter out the negativity and distractions with words of encouragement, confidence and strength.

    Mindfulness meditation, in particular, is a popular method to calm yourself before going up on the big stage. The practice involves sitting comfortably, focusing on your breathing and then bringing your mind’s attention to the present without drifting into concerns about the past or future – which likely includes floundering on stage.

    Here’s a nice example of guided meditation before public speaking:

    2. Focus on your goal

    One thing people with a fear of public speaking have in common is focusing too much on themselves and the possibility of failure.

    Do I look funny? What if I can’t remember what to say? Do I look stupid? Will people listen to me? Does anyone care about what I’m talking about?’

    Instead of thinking this way, shift your attention to your one true purpose – contributing something of value to your audience.

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    Decide on the progress you’d like your audience to make after your presentation. Notice their movements and expressions to adapt your speech to ensure that they are having a good time to leave the room as better people.

    If your own focus isn’t beneficial and what it should be when you’re speaking, then shift it to what does. This is also key to establishing trust during your presentation as the audience can clearly see that you have their interests at heart.[1]

    3. Convert negativity to positivity

    There are two sides constantly battling inside of us – one is filled with strength and courage while the other is doubt and insecurities. Which one will you feed?

    ‘What if I mess up this speech? What if I’m not funny enough? What if I forget what to say?’

    It’s no wonder why many of us are uncomfortable giving a presentation. All we do is bring ourselves down before we got a chance to prove ourselves. This is also known as a self-fulfilling prophecy – a belief that comes true because we are acting as if it already is. If you think you’re incompetent, then it will eventually become true.

    Motivational coaches tout that positive mantras and affirmations tend to boost your confidents for the moments that matter most. Say to yourself: “I’ll ace this speech and I can do it!”

    Take advantage of your adrenaline rush to encourage positive outcome rather than thinking of the negative ‘what ifs’.

    Here’s a video of Psychologist Kelly McGonigal who encourages her audience to turn stress into something positive as well as provide methods on how to cope with it:

    4. Understand your content

    Knowing your content at your fingertips helps reduce your anxiety because there is one less thing to worry about. One way to get there is to practice numerous times before your actual speech.

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    However, memorizing your script word-for-word is not encouraged. You can end up freezing should you forget something. You’ll also risk sounding unnatural and less approachable.

    “No amount of reading or memorizing will make you successful in life. It is the understanding and the application of wise thought that counts.” – Bob Proctor

    Many people unconsciously make the mistake of reading from their slides or memorizing their script word-for-word without understanding their content – a definite way to stress themselves out.

    Understanding your speech flow and content makes it easier for you to convert ideas and concepts into your own words which you can then clearly explain to others in a conversational manner. Designing your slides to include text prompts is also an easy hack to ensure you get to quickly recall your flow when your mind goes blank.[2]

    One way to understand is to memorize the over-arching concepts or ideas in your pitch. It helps you speak more naturally and let your personality shine through. It’s almost like taking your audience on a journey with a few key milestones.

    5. Practice makes perfect

    Like most people, many of us are not naturally attuned to public speaking. Rarely do individuals walk up to a large audience and present flawlessly without any research and preparation.

    In fact, some of the top presenters make it look easy during showtime because they have spent countless hours behind-the-scenes in deep practice. Even great speakers like the late John F. Kennedy would spend months preparing his speech beforehand.

    Public speaking, like any other skill, requires practice – whether it be practicing your speech countless of times in front of a mirror or making notes. As the saying goes, practice makes perfect!

    6. Be authentic

    There’s nothing wrong with feeling stressed before going up to speak in front of an audience.

    Many people fear public speaking because they fear others will judge them for showing their true, vulnerable self. However, vulnerability can sometimes help you come across as more authentic and relatable as a speaker.

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    Drop the pretence of trying to act or speak like someone else and you’ll find that it’s worth the risk. You become more genuine, flexible and spontaneous, which makes it easier to handle unpredictable situations – whether it’s getting tough questions from the crowd or experiencing an unexpected technical difficulty.

    To find out your authentic style of speaking is easy. Just pick a topic or issue you are passionate about and discuss this like you normally would with a close family or friend. It is like having a conversation with someone in a personal one-to-one setting. A great way to do this on stage is to select a random audience member(with a hopefully calming face) and speak to a single person at a time during your speech. You’ll find that it’s easier trying to connect to one person at a time than a whole room.

    With that said, being comfortable enough to be yourself in front of others may take a little time and some experience, depending how comfortable you are with being yourself in front of others. But once you embrace it, stage fright will not be as intimidating as you initially thought.

    Presenters like Barack Obama are a prime example of a genuine and passionate speaker:

    7. Post speech evaluation

    Last but not the least, if you’ve done public speaking and have been scarred from a bad experience, try seeing it as a lesson learned to improve yourself as a speaker.

    Don’t beat yourself up after a presentation

    We are the hardest on ourselves and it’s good to be. But when you finish delivering your speech or presentation, give yourself some recognition and a pat on the back.

    You managed to finish whatever you had to do and did not give up. You did not let your fears and insecurities get to you. Take a little more pride in your work and believe in yourself.

    Improve your next speech

    As mentioned before, practice does make perfect. If you want to improve your public speaking skills, try asking someone to film you during a speech or presentation. Afterwards, watch and observe what you can do to improve yourself next time.

    Here are some questions you can ask yourself after every speech:

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    • How did I do?
    • Are there any areas for improvement?
    • Did I sound or look stressed?
    • Did I stumble on my words? Why?
    • Was I saying “um” too often?
    • How was the flow of the speech?

    Write everything you observed down and keep practicing and improving. In time, you’ll be able to better manage your fears of public speaking and appear more confident when it counts.

    If you want even more tips about public speaking or delivering a great presentation, check out these articles too:

    Reference

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