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10 Best SEO Practices When Creating a Web Site

10 Best SEO Practices When Creating a Web Site

10 Best SEO Practices When Creating a Site 2

    10 Best SEO Practices When Creating a Web Site

    There are many SEO practices to follow when creating a site.  I have documented the top 10 best SEO practices that I see many beginner clients not doing.  Whether this is your first site or you create multiple sites this is a great checklist to go over while creating your site and for review before launch.No need to worry if you have already published your site and did not follow some things on this list.  Just make sure to do them now.  You will have many more steps to follow to bring your site to the top but this is a great start to some of the best SEO practices.

    Keywords

    Before adding content to your website make sure you have done research on your keywords.  Keyword analysis can make a huge impact when it comes to your rankings.  Use google keyword planner to make sure you are using impressionable keywords and keywords that are not too competitive for your geographical marketing interest.  Maybe focus on a niche to start with.

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    Speed

    Speed is getting more and more important in search engine ranking algorithms and needs to be considered to abide by the best SEO practices.  Do things such as compressing images, HTML, CSS, JS and your database.  If using wordpress do research on your theme to make sure its properly coded taking speed into consideration.  If needed purchase a CDN solution.

    Scalability

    If you plan on growing your site in the future make sure you take scalability into consideration.  For ex. if you post a facebook icon on every page then change or delete your facebook site, all of your facebook links will be broken.  In this particular case if you used a scalable social media plug-in solution you could manage all of your social media links in one location. With a scalable solution you would only have to change the link url in one place and it would automatically update the links on all of your pages.

    Social Media

    Make sure to start to build your social media outlets either before you build your site or while you are building your site.  With social media quickly becoming a ranking factor method, make sure not to leave this multi million dollar market behind.  Some common social media outlets are facebook, twitter, pinterest, youtube and google plus.

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    Analytics

    You will want to be able to follow your analytics right when you launch your site for proper tracking.  If you plan on using google analytics for your metric then make sure you have set this all up.  Some other metrics to think about including are google search console (google webmaster tools) and bing webmaster tools.

    Optimization

    The best SEO practices will always include compressed and optimized images, audio and videos.  Make sure that not only are your normal images compressed but also your thumbnail images.  If using wordpress than make sure all of your themes images are compressed.  A good plug-in to do this for you for free is ewww image optimizer for wordpress or use tiny png’s website to manually upload photos, compress them then download them.

    Alt Tags

    Image alt tags again goes to content.  Google needs content to know what your site is about and a great way that they find this out is by using alt tags in images.  Although this can be a little bit of extra work it is very important and will help tremendously in the long run with your search rankings.

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    Site Map

    As soon as you are ready to publish your site make sure that you have a proper functioning site map and that you submit it to all the search engines.  Some common search engine submissions for site maps include google and bing.

    Robots File

    A robot file is placed to help search engines read your site.  The search engine sends a robot to your site and that robot reads the robot file and can get easy to read instructions on if it should follow your site or not and other things that search engines like to crawl and index your site.

    Security

    Security is very important.  Always make sure to do the research on the proper security techniques for the way you are building your site.  If you are handling credit cards or any sort of e-commerce its highly advised you obtain an ssl certificate for your site and do research on the types of security your host provides for you.

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    *Bonus* H1 Titles

    Well what kind of Best SEO Practices article would this be without mentioning the use of proper titles.  Make sure to use H1, H2 and H3 titles properly.  Every page needs one header H1 tag at the top of the page and only one H1 tag. Your keyword for your page should be included in your H1 tag.  As for your H2 and H3 tags these need to be used as main points in a hierarchical order.

    Featured photo credit: Skype A Lesson via skypealesson.com

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    Last Updated on January 21, 2020

    How to Develop a Millionaire Mindset in 6 Simple Steps

    How to Develop a Millionaire Mindset in 6 Simple Steps

    We all like to dream about being financially wealthy. For most people though, it remains a dream and nothing more. Why is that?

    It’s because most people don’t set their mind to achieving that goal. They might not be happy in their current situation but they’re comfortable – and comfort is one of the biggest enemies of growth.

    How do you go about developing that millionaire mindset? By following these simple steps:

    1. Focus On What You Want – And Take It!

    So many people are too timid to admit they want something and go for it. When there is something that you want to accomplish don’t think “I could never actually do that”, think “I could do that and I WILL do that”.

    Millionaires play to win, not to avoid defeat.

    This doesn’t mean to have to become a selfish jerk. What it means is becoming more assertive and honest with yourself. You don’t have to grab off other people. There is a big pot of unclaimed gold in the middle of the table — why shouldn’t you be the one to claim it? You deserve it!

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    2. Become Goal-Orientated

    It’s almost impossible to achieve anything if you don’t set firm goals. Only lottery winners become millionaires overnight. By setting yourself attainable goals, you will get there eventually. Don’t try to get rich quickly — get rich slowly.

    Let’s take the idea of making your first million dollars and expand on what kind of goals you might set to get there. Let’s also say you’re starting at a break-even position – you’re making enough to get by with a few luxuries, but nothing more.

    Your goal for the first year can be having $10,000 in the bank within a year. It won’t be easy but it is doable. Next, you need to figure out the steps you need to take to achieve that goal.

    Always look at ways to make growth before cutbacks. With that in mind, you might want to see if you can negotiate a pay rise with your boss, or if there’s another job out there that will pay better. You might be comfortable in your old job but remember, comfort stunts growth.

    You may also have other skills outside of your workplace that you can monetize to boost your bank balance. Maybe you can design websites for people, at a fee of course, or make alterations to clothes.

    If this is still not enough to make the money you need to save $10,000 in a year, then it’s time to look at cutbacks. Do you have a bunch of old junk that someone else might love? Sell it! Do you really need to spend $10 on your lunch everyday when you could make your own for a fraction of the cost?

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    If you are to become a millionaire, you need to start accumulating money.

    Here’re some tips to help you: How to Become Goal Oriented and Achieve More in Life

    3. Don’t Spend Your Money – Invest It

    The reason you need to accumulate money is for step three. Millionaires tend to be frugal people, and that’s because they know the true value of money is in investing. Being your own boss goes hand-in-hand with becoming a millionaire. You’ll want to quit your regular job at some point.

    Stop working for your money and make your money work for you.

    Rather than buying yourself a new iPad, that $500 could be used to invest in the stock market. Find the right shares (more on that later), and that money could easily double within a year.

    There’s not just the stock market — there’s also property, and your own education.

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    4. Never Stop Learning

    The best thing you can invest in is yourself.

    Once most people leave the education system, they think their learning days are over. Well theirs might be, but yours shouldn’t be. Successful people continually learn and adapt.

    Billionaire Warren Buffet estimates that he read at least 100 books on investing before he turned twenty. Most people never read another book after they’ve left school. Who would you rather be?

    Learn everything you can about how economics works, how the stocks markets work, how they trend.

    Learn new skills. If you have an interest in it, learn everything you can about it. You’d be surprised at how often, seemingly useless skills, can become extremely useful in the right situation.

    Start developing the habit of learning continuously: How to Create a Habit of Continuous Learning for a Better You

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    5. Think Big

    While I advise to start off with small goals, you absolutely should have a big goal in mind. If you have a business idea, then that is your ultimate goal – to start that business and make a success of it. If you want to invest your way to millions of dollars and do little work other than research, then that is your big goal.

    There is no shame in not achieving a big goal. If you run a business and aim to make $1 million profit in a year and “only” make $200,000, then you’re still significantly ahead of most people.

    Aim for the stars, if you fail you’ll still be over the moon.

    6. Enjoy the Attention

    To be successful, you have to be willing to promote yourself and enjoy the attention to a certain extent. Now the attention doesn’t need to be on yourself, it could be on your brand, but attention definitely attracts money.

    Never be embarrassed to get your name out there. That means finding a spotlight and being brave enough to step right up underneath it.

    If you run a business, try contacting the local papers. You’d be surprised at how amenable they often are to running a story about you and your business, and it’s all free publicity.

    Above all, remember: You control your own destiny. Push hard enough for anything and you’ll get it.

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    Featured photo credit: Austin Distel via unsplash.com

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