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10 Best SEO Practices When Creating a Web Site

10 Best SEO Practices When Creating a Web Site

10 Best SEO Practices When Creating a Site 2

    10 Best SEO Practices When Creating a Web Site

    There are many SEO practices to follow when creating a site.  I have documented the top 10 best SEO practices that I see many beginner clients not doing.  Whether this is your first site or you create multiple sites this is a great checklist to go over while creating your site and for review before launch.No need to worry if you have already published your site and did not follow some things on this list.  Just make sure to do them now.  You will have many more steps to follow to bring your site to the top but this is a great start to some of the best SEO practices.

    Keywords

    Before adding content to your website make sure you have done research on your keywords.  Keyword analysis can make a huge impact when it comes to your rankings.  Use google keyword planner to make sure you are using impressionable keywords and keywords that are not too competitive for your geographical marketing interest.  Maybe focus on a niche to start with.

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    Speed

    Speed is getting more and more important in search engine ranking algorithms and needs to be considered to abide by the best SEO practices.  Do things such as compressing images, HTML, CSS, JS and your database.  If using wordpress do research on your theme to make sure its properly coded taking speed into consideration.  If needed purchase a CDN solution.

    Scalability

    If you plan on growing your site in the future make sure you take scalability into consideration.  For ex. if you post a facebook icon on every page then change or delete your facebook site, all of your facebook links will be broken.  In this particular case if you used a scalable social media plug-in solution you could manage all of your social media links in one location. With a scalable solution you would only have to change the link url in one place and it would automatically update the links on all of your pages.

    Social Media

    Make sure to start to build your social media outlets either before you build your site or while you are building your site.  With social media quickly becoming a ranking factor method, make sure not to leave this multi million dollar market behind.  Some common social media outlets are facebook, twitter, pinterest, youtube and google plus.

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    Analytics

    You will want to be able to follow your analytics right when you launch your site for proper tracking.  If you plan on using google analytics for your metric then make sure you have set this all up.  Some other metrics to think about including are google search console (google webmaster tools) and bing webmaster tools.

    Optimization

    The best SEO practices will always include compressed and optimized images, audio and videos.  Make sure that not only are your normal images compressed but also your thumbnail images.  If using wordpress than make sure all of your themes images are compressed.  A good plug-in to do this for you for free is ewww image optimizer for wordpress or use tiny png’s website to manually upload photos, compress them then download them.

    Alt Tags

    Image alt tags again goes to content.  Google needs content to know what your site is about and a great way that they find this out is by using alt tags in images.  Although this can be a little bit of extra work it is very important and will help tremendously in the long run with your search rankings.

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    Site Map

    As soon as you are ready to publish your site make sure that you have a proper functioning site map and that you submit it to all the search engines.  Some common search engine submissions for site maps include google and bing.

    Robots File

    A robot file is placed to help search engines read your site.  The search engine sends a robot to your site and that robot reads the robot file and can get easy to read instructions on if it should follow your site or not and other things that search engines like to crawl and index your site.

    Security

    Security is very important.  Always make sure to do the research on the proper security techniques for the way you are building your site.  If you are handling credit cards or any sort of e-commerce its highly advised you obtain an ssl certificate for your site and do research on the types of security your host provides for you.

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    *Bonus* H1 Titles

    Well what kind of Best SEO Practices article would this be without mentioning the use of proper titles.  Make sure to use H1, H2 and H3 titles properly.  Every page needs one header H1 tag at the top of the page and only one H1 tag. Your keyword for your page should be included in your H1 tag.  As for your H2 and H3 tags these need to be used as main points in a hierarchical order.

    Featured photo credit: Skype A Lesson via skypealesson.com

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    Last Updated on June 25, 2019

    5 Books You Must Read if You Want to Be a Millionaire in Your 20’s

    5 Books You Must Read if You Want to Be a Millionaire in Your 20’s

    Millionaires and billionaires read more than you think. In fact, the likes of Warren Buffet are said to read 1.000 pages a day. As the old saying goes “There’s no smoke without fire”; so, start off with these 5 incredible books!

    1. The 48 Laws of Power

    48-laws-of-power

      “If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.”

      On your journey to becoming a millionaire in your 20’s, there will be many people trying to manipulate you into doing what they want. This international bestseller by Robert Greene is the widely read by those in the entertainment industry because of its dog-eat-dog environment. This book is a must-read for anybody who wants to claim power and keep it. it’s a fun read that tells the story of some of the most powerful people in history.

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      An example of a law of power is: Always say less than necessary.

      • When trying to impress, the more you say the more common you look and less in control.
      • Be vague.
      • Powerful people impress and intimidate by saying less.

      2. Influence: The Psychology of Persuasion

      influence-the-psychology-of-persuasion

        “Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”

        This book explains the core strategies people use to influence others using real world examples. Robert Cialdini’s book goes over human quirks like the need to be consistent, and how you can use that in your marketing strategy to make more money. “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says, “which leads to people making poor decisions without realising why.”

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        Cialdini includes real world examples of why people join cults, buy certain jewellery, or give to charity.

        3. Blue Ocean Strategy

        blue-ocean-strategy

          “Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”

          This book argues that leading companies don’t succeed by battling competitors in “Red Oceans”, but by creating “Blue Oceans” where they have uncontested market space to grow. It goes over case studies like “Cirque Du Soleil” who created a blue ocean by creating a circus platform that didn’t include animals or more than one act on at once but instead, decided to focus on talented performers and music who created a mystical storyline.

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          4. The Fountainhead

          the-fountainhead

            “A man’s spirit is himself. That entity which is his consciousness. To think, to feel, to judge, to act are functions of the ego.”

            The Fountainhead takes place in the United States, mostly in New York City, during the 1920s and 1930s. Billionaire Mark Cuban named his yacht “Fountainhead” after this book. This classic novel is about the struggles of an innovative architect named Howard Roark and his effort to achieve success on his own terms. Many entrepreneurs are inspired by this book because it depicts how you should be uncompromising when it comes to your vision and your goals. If you follow this way of life, you develop the ability to change the world and creating something unique.

            5. The Compound Effect

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            the-compound-effect

              “Do you know how the casinos make so much money in Vegas? Because they track every table, every winner, every hour. Why do Olympic trainers get paid top dollar? Because they track every workout, every calorie, and every micronutrient for their athletes. All winners are trackers.”

              This book is by Darren Hardy the CEO of Success Magazine, he goes over how it’s the small, seemingly insignificant choices that compound to create success or failure over time. No one has a plan to be broke and fat but that’s what happens when you don’t have a plan and go along the path of least resistance. Hardy argues that you cannot improve something until you measure it and to always take 100 percent responsibility for everything that happens to you.

              So, those are five books you must read if you want to give it a try to become a millionaire in your 20’s. What are the best books you have ever read? Leave a comment and share these life-changing books with your friends to help them become successful like you.

              Featured photo credit: Bill Gates Foundation via businessinsider.com

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