Advertising
Advertising

10 Best SEO Practices When Creating a Web Site

10 Best SEO Practices When Creating a Web Site

10 Best SEO Practices When Creating a Site 2

    10 Best SEO Practices When Creating a Web Site

    There are many SEO practices to follow when creating a site.  I have documented the top 10 best SEO practices that I see many beginner clients not doing.  Whether this is your first site or you create multiple sites this is a great checklist to go over while creating your site and for review before launch.No need to worry if you have already published your site and did not follow some things on this list.  Just make sure to do them now.  You will have many more steps to follow to bring your site to the top but this is a great start to some of the best SEO practices.

    Keywords

    Before adding content to your website make sure you have done research on your keywords.  Keyword analysis can make a huge impact when it comes to your rankings.  Use google keyword planner to make sure you are using impressionable keywords and keywords that are not too competitive for your geographical marketing interest.  Maybe focus on a niche to start with.

    Advertising

    Speed

    Speed is getting more and more important in search engine ranking algorithms and needs to be considered to abide by the best SEO practices.  Do things such as compressing images, HTML, CSS, JS and your database.  If using wordpress do research on your theme to make sure its properly coded taking speed into consideration.  If needed purchase a CDN solution.

    Scalability

    If you plan on growing your site in the future make sure you take scalability into consideration.  For ex. if you post a facebook icon on every page then change or delete your facebook site, all of your facebook links will be broken.  In this particular case if you used a scalable social media plug-in solution you could manage all of your social media links in one location. With a scalable solution you would only have to change the link url in one place and it would automatically update the links on all of your pages.

    Social Media

    Make sure to start to build your social media outlets either before you build your site or while you are building your site.  With social media quickly becoming a ranking factor method, make sure not to leave this multi million dollar market behind.  Some common social media outlets are facebook, twitter, pinterest, youtube and google plus.

    Advertising

    Analytics

    You will want to be able to follow your analytics right when you launch your site for proper tracking.  If you plan on using google analytics for your metric then make sure you have set this all up.  Some other metrics to think about including are google search console (google webmaster tools) and bing webmaster tools.

    Optimization

    The best SEO practices will always include compressed and optimized images, audio and videos.  Make sure that not only are your normal images compressed but also your thumbnail images.  If using wordpress than make sure all of your themes images are compressed.  A good plug-in to do this for you for free is ewww image optimizer for wordpress or use tiny png’s website to manually upload photos, compress them then download them.

    Alt Tags

    Image alt tags again goes to content.  Google needs content to know what your site is about and a great way that they find this out is by using alt tags in images.  Although this can be a little bit of extra work it is very important and will help tremendously in the long run with your search rankings.

    Advertising

    Site Map

    As soon as you are ready to publish your site make sure that you have a proper functioning site map and that you submit it to all the search engines.  Some common search engine submissions for site maps include google and bing.

    Robots File

    A robot file is placed to help search engines read your site.  The search engine sends a robot to your site and that robot reads the robot file and can get easy to read instructions on if it should follow your site or not and other things that search engines like to crawl and index your site.

    Security

    Security is very important.  Always make sure to do the research on the proper security techniques for the way you are building your site.  If you are handling credit cards or any sort of e-commerce its highly advised you obtain an ssl certificate for your site and do research on the types of security your host provides for you.

    Advertising

    *Bonus* H1 Titles

    Well what kind of Best SEO Practices article would this be without mentioning the use of proper titles.  Make sure to use H1, H2 and H3 titles properly.  Every page needs one header H1 tag at the top of the page and only one H1 tag. Your keyword for your page should be included in your H1 tag.  As for your H2 and H3 tags these need to be used as main points in a hierarchical order.

    Featured photo credit: Skype A Lesson via skypealesson.com

    More by this author

    Online Music Lessons Skype A Lesson Top 10 Tips to Becoming A Good Guitarist Featured 10 Tips To Becoming A Good Guitarist 10 Best SEO Practices When Creating a Site Featured 10 Best SEO Practices When Creating a Web Site Benefits of Learning an Instrument How Music Brought Me Peace In The Middle East Featured How Music Brought Me Peace In The Middle East Why Online Music Lessons Featured Top 10 Reasons to Take Online Music Lessons

    Trending in Budget Activity

    1 6 Easy Ways to Treat Yourself 2 7 Websites to Sell Used Stuff Profitably 3 Seven Tips to Save Money While Renovating Your Home 4 4 Ways to Make Every Penny Stretch in 2017 5 Getting Out of Debt in 4 Simple Steps

    Read Next

    Advertising
    Advertising

    Published on October 8, 2018

    13 Incredibly Useful Tactics to Help You to Stick to Your Family Budget

    13 Incredibly Useful Tactics to Help You to Stick to Your Family Budget

    Are you having trouble sticking to a family budget? You aren’t alone.

    Budgeting is difficult. Creating one is hard enough, but actually sticking to it is a whole other issue. Things come up. Desires and cravings happen. And the next thing you know, budgets break.

    So how can you stick to a family budget? Here are 13 tips to make it easier.

    1. Choose a major category each month to attack

    As the saying goes, “Rome wasn’t built in a day.” With that in mind, one approach to help you get into the habit of sticking to a budget is simply starting slow.

    Spend too much on Starbucks runs, eat out too often, and have an out-of-this-world grocery bill? Choose one bad habit and attack.

    By choosing one behavior to focus on, you’ll prevent yourself from being overwhelmed. You’ll also experience small victories, which help you gain positive momentum. This momentum can then carry over into your overall budget.

    2. Only make major purchases in the morning

    If you’re making large purchases in the evening, there’s a good chance you’re doing so after a long day and you’re probably tired.

    Why does this matter? Because our judgement tends to be off when tired – our willpower is compromised.

    Instead, only make major purchasing decisions in the morning when you’re energized and refreshed. Your brain will be firing on all cylinders and your resolve will be high. You’re less likely to give in and settle at this point.

    3. Don’t go to the grocery store hungry

    Have trouble with impulse buys at the grocery store? If so, there’s a good chance you’re going grocery shopping while hungry.

    The problem here is that when you’re hungry, everything looks good. So you’re more likely to make split decisions on things that aren’t on your grocery list.

    Advertising

    Instead, make sure you eat prior to your grocery store trip. Then take your list, along with your full stomach, and go shopping. Notice how food doesn’t look quite so good when you’re not fighting cravings.

    4. Read one-star reviews for products

    Is there a product you just have to have (but maybe not really)? Check out the one-star reviews.

    By reading all the horrible reviews, you may be able to basically trick yourself into deciding that the product isn’t worth your time and money.

    Next thing you know, you didn’t make the purchase, you saved the money, and you feel good about the decision.

    5. Never buy anything you put in an online shopping cart until the next day

    If you are making a purchase online, it’s typically a two-step process. First, you click “Add to Cart” and then you go in to review your cart and pay.

    The problem is that there not typically much reviewing during step two. It’s generally click pay and there you go. However, this is the perfect point to stop for reflection.

    Once you add to your cart, your best bet is to step away until the next day. Let the item sit there and grow cold, so to speak.

    This gives you a night to “sleep on it” and decide if you really want and need to spend that money. If you wake up the next day and still find the purchase viable, then perhaps it’s time to go for it.

    6. Don’t save your credit card info on any site you shop on

    One of the other pitfalls of shopping online is that fact that most sites ask you to save your credit card information.

    While the sites will frame it as a method of convenience, the truth is they know you’ll spend more money in the long run if your credit card information is saved.

    The “convenience” takes away one last decision-making point in the purchasing process. True, it’s a pain to get out your credit card and enter the information every time. But guess what? That’s the point. If that inconvenience helps you stay on budget, then it’s worth it. Which leads into the next tip.

    Advertising

    7. Tape an “impulse buy” reminder to your credit card

    Credit cards make spending much easier than cash. When you spend cash, you can literally see your wallet emptying. A credit card comes out, then goes back in. No harm, no foul.

    That’s why it’s a good idea to tape a reminder to your credit card. Customize a message that is something along the lines of “do you really need this?” or “does it fit the budget?”

    That way when you pull out the card, you get one last reminder to help you question your decision and stick to your budget.

    8. Only use gift cards to shop on Amazon

    Amazon is probably the easiest place online to blow money. It’s just so easy to click and buy. However, one way you can slow the process down is buy only using gift cards. Here’s how it works.

    If you plan on making a purchase on Amazon, go to the grocery store and purchase a pre-loaded Amazon gift card of the proper amount. There’s no convenience fee, so you literally pay for the money you’ll spend.

    Now take that gift card home and load it to your Amazon account. There’s your money to spend.

    Why does this help? It makes you have to purposely go to the score and purchase the card in order to purchase the item. That’s a pretty deliberate thing that takes some time, commitment, and thought.

    This process will effectively kill the impulse buy.

    9. Budget using cash and envelopes

    As mentioned earlier, it’s a lot harder to spend cash than swipe a credit card. You can take this even farther by using only cash, and separating that cash by budget category.

    Create an envelope for each category and stick the cash in there at the beginning of each month. When the envelope is empty, no more spending on that category, unless you borrow from another (be careful of that approach).

    This can be pretty helpful for people that have a hard time following transactions in their checking account, or keeping a budgeting spreadsheet.

    Advertising

    The envelopes simplify the tracking process, leaving no room for error. Nothing hides from you because it’s tangible in the envelopes in front of you.

    10. Join a like-minded group

    Making the decision to stick to something like budgeting is difficult. It takes long-term commitment.

    You’re going to feel weak sometimes. And sometimes you may fail. That said, support from others can help strengthen resolve.

    Support can come from a spouse or a friend, but they won’t always have the exact same goal in mind. That’s why it’s a good idea to join a support group that’s likeminded.

    No need to pay here, as there are tons of free communities that fit the bill online.

    For example, reddit has multiple subreddits that deal with budgeting and frugal living. You can follow, subscribe, and get active in those communities.

    This will open your eyes to new tips and strategies, keep your goal fresh on your mind, and help you realize there are others dealing with the same struggles and being successful.

    11. Reward Yourself

    When you set a budget, it’s usually with a large goal in mind. Maybe you want to be debt free, or perhaps you want to see $10,000 in your savings account.

    Whatever the case, the end goal is great, but the end is often far away, making it hard to see the end of the tunnel.

    With that in mind, it’s a good idea to set mini-goals along the way. This helps you still look at the big picture but have something that’s attainable in the short-term to help with momentum.

    But don’t stop there – set rewards for yourself when you reach that small goal. Maybe it’s an extra meal out. Or a new pair of shoes.

    Advertising

    Whatever the case, this gives you something in the near future to look forward to, which can help with the fatigue that can result in pursuing long-term goals.

    12. Take the Buddhist approach

    You don’t have to be a Buddhist to recognize some of the wisdom in the teachings. One of the tenets of the philosophy involves accepting that we can’t have everything we want. And that’s okay.

    Sometimes you won’t feel good. Sometimes you’ll have cravings. You can’t deny them. But you can recognize them, accept them, and let them pass by. Then you move on.

    Apply this to the times you want to do things that will break your budget. You’re going to have the desire to eat out when you shouldn’t. You might want to stay out and spend too much at happy hour with your work friends.

    The feelings will come. Recognize them, accept them, but let them go.

    13. Set up automatic drafts to savings

    If you wait until you’ve spent all your budgeted money to deposit money into savings, guess what? You probably aren’t going to put any money into savings.

    It’s too easy to see that as extra money and end up using it to treat yourself.

    Instead, set up automatic savings withdrawals. That way, the money is marked and gone before you can even think about it. It becomes a non-issue. It’s no longer “extra.” It’s just savings.

    Conclusion

    Sticking to a budget can be difficult. No one is denying that.

    However, if you can do a few things to set yourself up for success, and put some practices in place to curb impulse buys, then you can (and will!) be successful sticking to your family budget.

    Featured photo credit: rawpixel via unsplash.com

    Read Next