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Career Advice From My Younger Self

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Career Advice From My Younger Self

Although growing up sometimes means defining a career, earning more responsibility, and hopefully more money, does it have to also mean losing the enjoyment of pleasures once appreciated? Year after year, I find myself caring more for the paycheck at the end of the week, retirement fund, and health insurance more than I do other things. Of course, I can still say with confidence that I’m a quite happy person and thoroughly adore my life. However, the meaning of a job and work, a place that I spend a majority of my time, doesn’t really mean to me what it once did. Even though changing jobs frequently and working for almost nothing isn’t a viable option outside of high school and college, I feel that revisiting the struggle of this time could be incredibly enlightening. Let’s imagine this, if my younger self could give my current self some career and life advice, what would I say?

You Aren’t Your Work

My younger self would definitely say this because during a majority of my late teens and early twenties I was working as a barista, day care employee, and customer service rep. While I did learn quite the array of crucial life skills throughout my employ at these miscellaneous jobs, I always understood that the job was separate from my home life. This is something that is much harder for me to comprehend at this time. I tend to take work home with me, not only physically, but mainly emotionally. Since I can now envision my line of work leading to a career, I tend to take it much more seriously.

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So, what would my younger self have to say about that? I think she would say, “You deserve to enjoy time to yourself”. Making a good impression at work doesn’t have to mean stressing so much or working harder than you should. Do outstanding work while you’re at work. This way you don’t have to worry at home if you did every little thing that there was to do. I never doubted my work ethic for a second in my younger years. I know I do excellent work now, so why is today different?

She would also scoff at the fact that I tend to wear my emotions from the day on my sleeve. I can’t recall a time in my past when I came home from a long day at the office (meaning coffee shop) and took my bad day out on anyone else. My younger self would laugh at me for being so “adult”. “It’s just a job”, she would say, “family and friends and fun are what is important”. In other words, “Live life (not work) you dummy”.

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Meet New People

One of the best things about working a ton of starter jobs early on was meeting new people and making a lot of friends. Getting the chance to hang out with people that you might not have been able to otherwise is really a special thing. Once a career is built, so to speak, a chance for stagnancy comes alive. Doing the same thing after work each day or always hanging out with the same people can become the norm. Chances are that some people from your past just didn’t align with where you are anymore.There is no rule that says people aren’t allowed to keep making friends their entire life. There also isn’t a rule (or shouldn’t be) about where you can make new friends.

I’m to go out on a limb and say that I’m more anti-social now than I have ever been. I know that in my teens and twenties I was much more shy and unopinionated, but I made friends like crazy. Now, I’m not afraid to speak my mind and I know what I want (for dinner, in a partner, with this part of my life…mostly). However, I don’t know how to speak to people at all. Even if I am friendly with people at work or elsewhere it is so much harder for me to say the words, “Hey do you wanna hangout?” Back then, I know for a fact, it wasn’t this difficult. I didn’t judge others so harshly. I didn’t try to figure out if someone might fit my life perfectly before even trying to befriend them.

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Forget About the Paycheck

When I was the most broke that I have ever been, I was totally fine with it. I knew that I was going to have to live with the fact that I had no money and that’s just the way that it was. Nowadays, I get anxiety if I don’t have my usual safety blanket of benjamins keeping me warm. Even though this was rough from time to time, it always seemed to work out. I’m absolutely not saying, “throw abandon to the wind and burn all your cash” because that’s just idiotic. What I am saying instead is to just find pleasure by other means. That old cheesy saying, “money doesn’t buy happiness” is ruthlessly true.

Without a doubt, the best moments in my life come from enjoying what I am doing and spending time with the people I really want in my life. Even if your job isn’t exactly a picturesque dream, finding joy in a career that you are masterful at should be more of a focus than anything else. Working to get to the end of the day or the paycheck at the end of the week is just not a way to live. Unfortunately, I find myself just mentally waiting for the end of the day from time to time. Again, I know that I am a hard worker. So, for me I should really be bragging to myself about the great work I got accomplished this day or week. Even though that might sound pretty lame, just think of it this way, every awesome thing that you accomplish can be added to your resume of life.

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If at the end of each day your only accomplishment is the money that was made or the idea of how to get to the next dollar, so be it. Although, consider this; a majority of our time spent each day (and realistically our lives) is spent in the office.

In conclusion, my younger self wouldn’t want me to be sitting at home alone, saving up money for nothing. My younger self would want me to do something – anything rewarding, have enough money to eat, enjoy good company, meet new people, and never think that I’ve got it all figured out.

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Featured photo credit: Valles Barnepass i Hemsedal Skisenter/SkiStar via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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