A dad-of-six Alan Lawrence inspired after hearing about the roaming toy elves at friends’ and relatives’ homes. He decided to took the famous Christmas tradition to the next level by transforming his own 4-month-old baby boy Rockwell into the cutest elf ever. He made up a whole story about his own little elf and started documenting his mischievous adventures on his That Dad Blog. Lawrence’s wife helped him by making Rockwell’s costume.
“All of our friends do the Elf on the Shelf and I’ve always thought it was sort of creepy, but sort of fun — this idea of an elf coming to live in your home and moving around to different places,” Lawrence told TODAY. “And I’m like, what if it was a real elf? And of course, being parents, we already have the cutest little 4-month-old. So we decided to make a fun series.”