Advertising
Advertising

Science Finds Something Surprising About The Effect Of Material Purchases On Happiness

Science Finds Something Surprising About The Effect Of Material Purchases On Happiness

Can money buy happiness?

It’s an age-old question, one that often doesn’t get a straight or satisfying answer. Some people contend that material purchases are bad and can’t bring us happiness, while others enjoy purchasing material goods and say it actually makes them feel good and more joyful—at least for a while.

These two opposing views have prompted psychologists to investigate the truth about money and its impact on our happiness. The results, at first glance, seem somewhat obvious: People with higher incomes and thus more buying power are, broadly speaking, happier than those who struggle to get by.

But, dig a little deeper into the findings, and they get a lot more interesting and surprising too.

Advertising

Material purchases can make you frequently happy

In a recent study from the University of British Columbia, researchers wanted to know how people felt right after purchasing something, like a new sweater or tablet computer. This study was interesting because there have been fewer studies to examine how people actually feel while consuming material purchases as opposed to consuming life experiences like a big vacation overseas.

Over the past decade or so there have been an abundance of mainstream studies that conclude people derive more happiness from buying life experiences than buying material objects. That explains why so many people today maintain that buying material goods can’t make you happy. And yet more people still deny themselves life experiences and prioritize buying material goods. What gives?

Aaron Weidman and Elizabeth Dunn, researchers from the University of British Columbia who led the aforementioned study, found that material purchases provide more frequent happiness over time, whereas experiential purchases provide more intense happiness on individual occasions.

Weidman and Dunn assessed the real-time, momentary happiness people got from material and experiential purchases, up to five times per day for two weeks. Material purchases consisted of items like skateboards, portable speakers and coffee makers, while experiential purchases were things like spa gift cards, a weekend ski trip and tickets to a hockey game.

Advertising

After carefully analyzing the data that people provided when they were asked to record their thoughts in the weeks following their purchases, as well as one month after their purchases, the researchers discovered that material and experiential purchases bring happiness in two distinct flavors:

  • Firstly, material purchases bring repeated doses of happiness over time in the weeks after they are bought, whereas experiential purchases offer a more intense but fleeting dose of happiness.
  • Secondly, when people looked back on their purchases 6 weeks after Christmas, they felt more satisfaction about experiential purchases.

The study authors concluded that the decision of whether to buy a material thing or a life experience may boil down to what kind of happiness one desires. “Consider a holiday shopper deciding between tickets to a concert or a new couch in the living room” said Mr. Weidman. “The concert will provide an intense thrill for one spectacular night, but then it will end, and will no longer provide momentary happiness, aside from being a happy memory.”

“In contrast,” Weidman continued, “the new couch will never provide a thrilling moment to match the concert, but will keep the owner snug and comfortable each day throughout the winter months.”

But, there is a caveat against material purchases

Cornell University psychology professor Thomas Gilovich seems to agree with Mr. Weidman and Ms. Dunn’s research findings, and offers this explanation:

Advertising

“People often make a rational calculation: I have a limited amount of money, and I can either go there, or I can have this. If I go there, it’ll be great, but it’ll be done in no time. If I buy this thing, at least I’ll always have it.”

But, Gilovich goes further and reminds us that while this calculation is factually true, it is not psychologically true. “We adapt to our material goods,” he says. The new couch, new dress or fancy car provides a brief thrill, but we soon come to take it for granted.

Experiences, on the other hand, Gilovich says , tend to meet more of our underlying psychological needs. They are often shared with other people, giving us a greater sense of connection, and they form a bigger part of our sense of identity. If you’ve climbed in the Himalayas, Gilovich offers an example, that’s something you’ll always remember and talk about, long after all your favorite gadgets have gone to the landfill.

So, where does all this leave us—ordinary people who just want to be happy?

Should you purchase life experiences or material items? I suppose the more accurate answer is… it depends.

Advertising

It depends on your situation, and what type of happiness you are looking to have. Are you looking for more lasting happiness, more frequent happiness (as some sort of respite, maybe) or both? Ultimately, though, your money will be better spent if you take the time to appreciate the objects of your spending (the gadget, vacation, or smiles of the people you have helped).

In other words, wring as many rewarding and stretching experiences from your purchases as possible, and you may just be able to buy happiness. As the famous Lexus advertisement pronounced, “Whoever said money can’t buy happiness isn’t spending it right.”

More by this author

David K. William

David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

25 Memory Exercises That Actually Help You Remember More 12 Simple Ways to Boost Your Confidence Right Now 10 Amazing Health Benefits Of Beer You Probably Never Knew 15 Funny Idioms You May Not Know (And What They Actually Mean) Great Leaders Remember to Offer These 10 Things All The Time

Trending in Communication

1 10 Success Principles for Living Your Dream Life 2 How to Survive a Quarter Life Crisis (The Complete Guide) 3 What Makes a Good Leader: 9 Critical Leadership Qualities 4 Think Positive Mantras Help a Lot? Try Value Affirmation Instead 5 How to Survive a Midlife Crisis (The Definitive Guide for Men)

Read Next

Advertising
Advertising
Advertising

Last Updated on May 28, 2020

10 Success Principles for Living Your Dream Life

10 Success Principles for Living Your Dream Life

Are you stressed out and overwhelmed, wishing you had more time to do the things that really matter? Are you ready to do something better, something special in your life or your career?

You were born with a gift that no one else in the world can express like you. When you dance to your own music, you naturally develop your innate abilities and excel in work and life. You are a total rock star. But when you live someone else’s idea of who you should be, it throws off your groove.

Many people—maybe you—stopped following their dreams way too early in life because their talents were ignored, minimized, or shamed. They didn’t have the chops to win an American Idol competition or nab an Olympic gold medal, so they stopped expressing their inborn gifts altogether.

You don’t need to be an award winner to rock your life. Living your dream life is about discovering your superpowers and feeling vibrant and joyful when you use them. It’s about owning what makes you unique and finding like-minded people to support you.

Here are 10 success principles to help you live a rich and rewarding life on your terms that have worked with thousands of people in my workshops and will work for you, too.

1. Get a Hobby to Move Closer to Your Dreams

If you never became a professional dancer or a world-renowned author, it does NOT mean you should stop dancing or writing! These activities make you come alive, even if you “only” do them as favorite pastimes.

Engaging in a hobby is one of the most important success principles you can follow to move closer to your dreams.

When you try something creative for the first time or in a long while, you begin to see opportunities at work and in life that you were unaware of before. You also feel happier and more energized, according to a recent study from New Zealand.[1]

Some of my most burned-out executive clients reinvigorated their careers by discovering a creative outlet that refueled them after the workday ended. Research at San Francisco State University shows that having a hobby lowers stress and helps you succeed at work.[2]

So, give yourself permission to try new things and revisit old passions you gave up long ago. Setting aside just one hour a week for personal exploration can significantly change your life.

Who knows? Your creative outlet could transform into a thriving business or lead to a new profession down the road.

Advertising

2. Focus on Your Strengths, Not Your Weaknesses

Did you know that you are more likely to succeed when you develop your natural strengths rather than work on your weaknesses? The problem is that you probably don’t know where your true talents lie.

Here are a few options to help you discover your unique strengths. You can:

  • Take the VIA Character Strengths Survey[3]
  • Try Gallup’s CliftonStrengths Assessment[4]
  • Answer a few Superpower Questions

Once you understand what makes you tick, you can use these skills at work and your personal life to get more done in less time. If you boost your unique abilities through practice and study, you can accelerate your career and become a leader in a field that matters to you. It’s worth investing in yourself this way.

3. Jumping off a Cliff is NOT Required

Here’s the deal: most people are too afraid to change. When participants first come to my workshops, they tell me they have mouths to feed, bills to pay, and fear that if they follow their dreams, someone will get hurt.

The old saying “leap and the net shall appear” does not comfort them. Because they are hesitant to plunge into the unknown, they believe their only option is to stay put where they are in life. Can you relate?

You do not have to sacrifice the life you have now to start a new one. I was a psychology professor by day and singer by night for years before I transitioned into a full-time music career.

Just take a little time out each week to do what enlivens you through a hobby, volunteer work, etc. Get a feel for it.

Is it what you really want? If so, increase the time you spend doing it and make the transition when the time feels right.

4. Give Your Inner Critic Some Love

The main culprit that keeps you from stepping outside your comfort zone and getting the life of your dreams is KCRP or K-CRAP – the radio station that plays 24/7 in your head. The moment you try to do something interesting with your life it slaps you down with such chart-topping killer hooks as “Who do you think you are?” and “You’ll never be good enough!”.

Have you ever noticed that KCRP’s mean-spirited DJ sounds like your parents, teachers, bosses, and other authority figures who shut you down creatively? These folks don’t need to stifle you any longer (although they often still do) because your inner critic does it for them. That keeps you stuck in a rut.

To break free, try thinking of this DJ as a gruff old grandfather who gives you crap to keep you safe. Remember, this grumpy grandpa is woefully out of touch with the times. So, his stern opinions don’t really matter much, do they? Give him a pat on the back for his good intentions, and put your focus back on what makes you come alive.

Advertising

This success principle will give you the courage to venture into the unknown where you can dance to the beat of your own drummer.

5. Embrace Your Inner Weirdo

Many of us don’t go after our dreams because we’re afraid folks will find out how odd or strange we are. But our little eccentricities often turn out to be our greatest strengths. Yes, it’s good to be quirky.

Odds are, you lost track of your true passions and talents before you were even old enough to know you were getting off-track. You became slowly “adulterated” by learning to:

  • Take on family roles that don’t match who you really are.
  • Spit back what teachers taught you in school rather than risk getting bad grades for being original.
  • Hide parts of yourself that don’t seem acceptable to certain social groups.

The price for fitting in is that you may wind up leading a life that doesn’t fit you all that well. Your true calling becomes clear when you embrace what makes you different from others and allow yourself to stand out from the crowd, even if it feels awkward.

Often, the very qualities you view as your flaws are your greatest gifts.

6. See the Bigger Picture to Find Your True Calling

I cannot stress the importance of this success principle enough. Your true calling is right in front of you. But you may miss it because you’re looking for it in the wrong place.

To “see” it clearly, try widening your point of view.

Case in point: Maria felt she needed to retire early from being a police detective, so she could travel abroad. I encouraged Maria to think of ways that she could continue to serve as a law enforcer (a career she loved) and travel overseas at the same time.

A few months later, Maria landed a job with the United Nations in Bosnia training the local police force to understand and embrace human rights procedures.

Like Maria, you are an everyday rock star capable of accomplishing greater things than you can imagine. Is what you’re looking for right in front of you, too? Do you have an inkling of what it may be?

Look beyond your day-to-day activities, your current job, and even the town you live in. View your life from an eagle’s perspective and be open to new possibilities.

Advertising

7. Try a Little Wish-List Magic

Pretend I’m your fairy godmother and I give you permission right now to be your most magnificent self. What kind of life would be music to your ears? It doesn’t matter whether it seems unattainable or even downright crazy. Write it down on a wish list.

Get quiet. Be honest. Think big.

What would you like your career, your relationships, your health, your finances, and your spiritual life to be like? Jot down enough details so that your wishes seem tangible to you. Then, look at this list every morning before you start your day and every night before you go to sleep.

Sounds silly? It’s not. It works! Permitting yourself to daydream about a rich and fulfilling life is the first step to manifesting it.

8. Take Breaks to Get Clues About Your Ideal Future

Did you know that working straight through to a deadline leads to diminishing returns? Research shows that taking a break for 15 minutes every 75 to 90 minutes can help you recharge, refresh your focus, and get more done in less time.[5]

Wait, it gets better! A Stanford study shows that walking increases your creative output increases by 60 percent. Doing repetitive activities such as walking, running, riding your bike, swimming, and sweeping allow solutions to problems to pop into your mind out of nowhere.[6]

What does this success principle have to do with creating your dream life?

These mini-breaks allow you to get vital clues for what to do next to attain your ideal future. Plus, you won’t waste precious time and energy getting lost in other people’s agendas.

9. Take Action on Your Inspired Ideas

Once an inspired thought pops into your mind, take action.

This is one of the most powerful success principles for turning your dreams into reality; the sooner the better. Whatever it is—from calling an old friend to taking a new route home—be sure to do it!

Pay attention to your oddball hunches. You need to go after what you want, not just dream about it. As comedian Jim Carrey warns,

Advertising

“You can’t just visualize and go eat a sandwich.”

10. Count Your Rockstar Moments

Still not sure you have what it takes to get your dream life? This final success principle is guaranteed to help.

Make a list of everything you’ve ever accomplished. As you read back through it, put a star next to each item, and let it sink in.

You’ll be pleasantly surprised by how good you’ll feel about yourself afterward. You’ll also see how effective you’ve been in the past at getting what you want. You’ve succeeded before, you can succeed again.

You already rock. You just need to own it. Trust me, you’ve got this!

Final Thoughts

Eleanor Roosevelt said,

“The future belongs to those who believe in the beauty of their dreams.”

Following these success principles will help you find the time and energy to do the things that really matter and live with clear intention.

By spending just one hour a week doing something you love, focusing on your strengths and achievements, embracing what makes you different, and acting on inspired ideas, you can create a life that is a perfect fit for you, step-by-step.

If you don’t have a clue about what your dream life could look like yet, don’t worry. Your heart knows. It has been “talking” to you for a long time. It’s just being muffled by KCRP, buried under a lot of “shoulds” and fear.

This article can also help you figure out the life you truly want to live: How to Get Motivated and Be Happy Every Day When You Wake Up.

Stand still, get quiet, and listen. It’s constantly telling you what you need to do to realize your own rockstar potential. It may be just a whisper now, but the more you pay attention to it, the louder it will get, and the easier it will be to follow.

More About Success in Life

Featured photo credit: Rahul Dey via unsplash.com

Reference

Read Next