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10 Digital Marketing Trends That Will Dominate 2016

10 Digital Marketing Trends That Will Dominate 2016

It’s no surprise that digital market is a volatile world. Every year new technologies come forth to set up new trends, changing the way people do business in the digital world. Internet has radically changed the manner in which information is shared and internet itself is ever evolving.

Online marketing has always proven to be a significant difference in how well a business does in this competitive era. To keep ahead or even just to be in the game, it is necessary to adopt the new tools and trends and be able to adapt with them.

Here are the ten digital marketing trends, which are very likely to dominate the 2016’s digital market.

1. Content marketing will still be important.

If you have a business, you’ve got to have a blog about it, create content to the context of your business to sale out your products. Whether in written, visual or video format, the companies that maintain an active blog generate 67% more monthly sales opportunities than those who do not.

The content not only helps brands to maintain their digital positioning in the market but also attracts users to the products and services more easily. With attractive figures like that and strong results, there is no way marketers are giving up on this power of contents yet. After all, the customers love stories and who better than a marketer to tell them stories with twists and turns of events.

2. Mobiles will completely dominate desktops.

Mobiles were called the second screens and the desktops the first. The trend now has been reversed. The usage of mobile devices has surpassed the usage of desktop devices since the digital market has seen the surge of smartphones and tablets.

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The number of people browsing the web on mobile passed desktop users a long time ago. This set up the trend of mobile responsive websites and mobile targeted ad campaigns. Mobile apps will also become a major player in this with increased security expected for them this year.

Taking a look around a room, you’ll find nearly everyone is fixed upon their smartphone. Now that we have witnessed all this, it won’t come to us as a surprise if some blogger told us that “Mobile will dominate desktops in 2016.” or “Digital marketing will shift to mobile from desktops in 2016.”

3. Video ads will keep on popping.

It was TV that set the trend of video advertisement, obviously. The video ads, during the TV era, generated good revenue to the business firms without any doubts. The trend has migrated to the mobile devices, which are now reaching out to more customers with personalized contents.

Big players like Facebook and Bing already offer advertisers video options and Google too has decided to incorporate video ads on their search results. Youtube, Facebook live streaming, Snapchat and Periscope are on the rise now more than ever.

These are the signs that video ads online are certainly being accepted by the customers. We can all expect to see more kinds of video ads popping up in more unanticipated places as we keep our eyes fixed on screens in 2016.

4. Wearable technology and Internet of things will see new heights.

With the talks of the wearable techs like Google Glass and Apple watches with their sophisticated AI all set to replace smartphones, we can expect them to be the new trend in the digital marketing universe.

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Virtual reality and Internet of Things are big topics of talk in the tech world these days. We saw the unveiling of the Apple watch last year while other tech giants were also already working on similar technologies. We can expect to see similar wearable devices emerging out this year to leave their mark in the market.

5. Good old email will still remain in the market automation.

Now that the email has gone mobile it doesn’t seem like it will go out of trend anytime soon. The marketing departments will keep you sending the automated emails with schemes and offers in their newsletters, which will keep your inbox full this year too.

For marketers, email has always been an effective tool to reach their potential clients. This year and beyond, email will always remain in the list of every marketing strategist.

6. Digital assistants will be assisting in the new kind of business search optimization.

The rise of digital assistants like Siri and Cortana make it seem like the things we see in the Sci-Fi movies aren’t very far in the future. These digital assistants utilize traditional search engines to discover information present on the web.

Marketers have been using the strategies of Search Engine Optimization (SEO) and Pay per Click (PPC) to boost their websites and get their sites seen by thousands of previously unknown visitors.

It would be worthwhile for the businesses to make sure that their information is easily accessible to these assistants to funnel people to their sites. So, 2016 is set to see the new kind of search optimization strategies to play along with these new players in the market.

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7. Advertisements in the social networks will still remain a significant player in the arena of digital marketing.

According to recent studies, social media surpasses even entertainment as the number one online activity. This outpour clearly parallels the increase in mobile device usage. Social media is one of the top referral traffic sources for many brands.

Facebook launched an entire new array of advertising options for brands in 2015. Equally, it is a big revenue generator for many other rising social media. With all their customers hanging around in the social media, virtually, marketers need not go anywhere else to promote their products.

In 2016 and beyond, social media will continue to rule the world of internet, so marketers must align more of their focus in incorporating social media into their overall marketing strategies.

8. Ad blockers will be preying on ads.

Where there are ads, there are ad blockers. Studies show that 74% of consumers are frustrated with websites when the content on the page they browse has nothing to do with their interests.

The ads are no more than a nuisance when they pop up in the wrong place in the wrong time. Google decided to block the ad blocking apps from the Google Play Store last year. But ad blocking won’t go out of trend as long as there are ads. 2016 will be the year for ad blocker apps to find their way back into the game.

9. Big data will keep on getting bigger.

Big data analytics became a new trend since the late years of the last decade. With the new tools and platforms to analyze and track customer behaviors and patterns, reaching out to the right customer with the right service (product) has never been as easy as this before.

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“Business in the cloud” is the thing that’s happening these days. The whole concept of Information System and Business Automation certainly have had its impact on the marketing trends.

This data driven effort of marketing is being practiced and is likely to be continued to the far future. Content Curation Tools, Content Recommendation, Retargeting and Effectiveness Review Tool and Personalization; we’ll be hearing about more of these data hungry tools in 2016 as well. This data driven effort of marketing is being practiced and is likely to be continued to the far future.

10. Paid Search Marketing will continue on the list of customers.

You’ve noticed that Google and other search engines return search results in two ways; one the organic results and the other the paid results. Google AdWords are the paid results that are displayed to you when you make a search relevant to them. The race of Search Engine Optimization was on when search engines like Google took on the job of finding data and information on the web.

It is always more likely that the first one on the queue will get served first. Paid search marketing will continue to be on the list of marketers in 2016, keeping the trend alive.

Featured photo credit: How To Improve Digital Marketing Efforts by Joe The Goat Farmer via flickr.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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