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10 Digital Marketing Trends That Will Dominate 2016

10 Digital Marketing Trends That Will Dominate 2016

It’s no surprise that digital market is a volatile world. Every year new technologies come forth to set up new trends, changing the way people do business in the digital world. Internet has radically changed the manner in which information is shared and internet itself is ever evolving.

Online marketing has always proven to be a significant difference in how well a business does in this competitive era. To keep ahead or even just to be in the game, it is necessary to adopt the new tools and trends and be able to adapt with them.

Here are the ten digital marketing trends, which are very likely to dominate the 2016’s digital market.

1. Content marketing will still be important.

If you have a business, you’ve got to have a blog about it, create content to the context of your business to sale out your products. Whether in written, visual or video format, the companies that maintain an active blog generate 67% more monthly sales opportunities than those who do not.

The content not only helps brands to maintain their digital positioning in the market but also attracts users to the products and services more easily. With attractive figures like that and strong results, there is no way marketers are giving up on this power of contents yet. After all, the customers love stories and who better than a marketer to tell them stories with twists and turns of events.

2. Mobiles will completely dominate desktops.

Mobiles were called the second screens and the desktops the first. The trend now has been reversed. The usage of mobile devices has surpassed the usage of desktop devices since the digital market has seen the surge of smartphones and tablets.

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The number of people browsing the web on mobile passed desktop users a long time ago. This set up the trend of mobile responsive websites and mobile targeted ad campaigns. Mobile apps will also become a major player in this with increased security expected for them this year.

Taking a look around a room, you’ll find nearly everyone is fixed upon their smartphone. Now that we have witnessed all this, it won’t come to us as a surprise if some blogger told us that “Mobile will dominate desktops in 2016.” or “Digital marketing will shift to mobile from desktops in 2016.”

3. Video ads will keep on popping.

It was TV that set the trend of video advertisement, obviously. The video ads, during the TV era, generated good revenue to the business firms without any doubts. The trend has migrated to the mobile devices, which are now reaching out to more customers with personalized contents.

Big players like Facebook and Bing already offer advertisers video options and Google too has decided to incorporate video ads on their search results. Youtube, Facebook live streaming, Snapchat and Periscope are on the rise now more than ever.

These are the signs that video ads online are certainly being accepted by the customers. We can all expect to see more kinds of video ads popping up in more unanticipated places as we keep our eyes fixed on screens in 2016.

4. Wearable technology and Internet of things will see new heights.

With the talks of the wearable techs like Google Glass and Apple watches with their sophisticated AI all set to replace smartphones, we can expect them to be the new trend in the digital marketing universe.

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Virtual reality and Internet of Things are big topics of talk in the tech world these days. We saw the unveiling of the Apple watch last year while other tech giants were also already working on similar technologies. We can expect to see similar wearable devices emerging out this year to leave their mark in the market.

5. Good old email will still remain in the market automation.

Now that the email has gone mobile it doesn’t seem like it will go out of trend anytime soon. The marketing departments will keep you sending the automated emails with schemes and offers in their newsletters, which will keep your inbox full this year too.

For marketers, email has always been an effective tool to reach their potential clients. This year and beyond, email will always remain in the list of every marketing strategist.

6. Digital assistants will be assisting in the new kind of business search optimization.

The rise of digital assistants like Siri and Cortana make it seem like the things we see in the Sci-Fi movies aren’t very far in the future. These digital assistants utilize traditional search engines to discover information present on the web.

Marketers have been using the strategies of Search Engine Optimization (SEO) and Pay per Click (PPC) to boost their websites and get their sites seen by thousands of previously unknown visitors.

It would be worthwhile for the businesses to make sure that their information is easily accessible to these assistants to funnel people to their sites. So, 2016 is set to see the new kind of search optimization strategies to play along with these new players in the market.

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7. Advertisements in the social networks will still remain a significant player in the arena of digital marketing.

According to recent studies, social media surpasses even entertainment as the number one online activity. This outpour clearly parallels the increase in mobile device usage. Social media is one of the top referral traffic sources for many brands.

Facebook launched an entire new array of advertising options for brands in 2015. Equally, it is a big revenue generator for many other rising social media. With all their customers hanging around in the social media, virtually, marketers need not go anywhere else to promote their products.

In 2016 and beyond, social media will continue to rule the world of internet, so marketers must align more of their focus in incorporating social media into their overall marketing strategies.

8. Ad blockers will be preying on ads.

Where there are ads, there are ad blockers. Studies show that 74% of consumers are frustrated with websites when the content on the page they browse has nothing to do with their interests.

The ads are no more than a nuisance when they pop up in the wrong place in the wrong time. Google decided to block the ad blocking apps from the Google Play Store last year. But ad blocking won’t go out of trend as long as there are ads. 2016 will be the year for ad blocker apps to find their way back into the game.

9. Big data will keep on getting bigger.

Big data analytics became a new trend since the late years of the last decade. With the new tools and platforms to analyze and track customer behaviors and patterns, reaching out to the right customer with the right service (product) has never been as easy as this before.

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“Business in the cloud” is the thing that’s happening these days. The whole concept of Information System and Business Automation certainly have had its impact on the marketing trends.

This data driven effort of marketing is being practiced and is likely to be continued to the far future. Content Curation Tools, Content Recommendation, Retargeting and Effectiveness Review Tool and Personalization; we’ll be hearing about more of these data hungry tools in 2016 as well. This data driven effort of marketing is being practiced and is likely to be continued to the far future.

10. Paid Search Marketing will continue on the list of customers.

You’ve noticed that Google and other search engines return search results in two ways; one the organic results and the other the paid results. Google AdWords are the paid results that are displayed to you when you make a search relevant to them. The race of Search Engine Optimization was on when search engines like Google took on the job of finding data and information on the web.

It is always more likely that the first one on the queue will get served first. Paid search marketing will continue to be on the list of marketers in 2016, keeping the trend alive.

Featured photo credit: How To Improve Digital Marketing Efforts by Joe The Goat Farmer via flickr.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Published on November 9, 2018

How to Improve Your Computer Skills to Get Ahead in Your Career

How to Improve Your Computer Skills to Get Ahead in Your Career

Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

So, are you ready? Here we begin.

6 Most-In Demand Computer Skills This Year (and Beyond)

When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

1. Spreadsheets and Databases

Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

In other words, you need to have an expertise at working with:

  • Microsoft Excel
  • Microsoft Access
  • Statistics
  • Data Analytics
  • Adobe Campaign
  • Quickbooks
  • XML Database management system
  • Filemaker Pro
  • MATLAB
  • Hive
  • FORTRAN
  • RDBMS (Relational Database Management System)
  • SAS

2. Social Media, Email, and Blogging

Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

  • Content Management System (CMS)
  • Google Analytics
  • Cascading Style Sheets (CSS)
  • Email Marketing
  • Web Page Design
  • WordPress
  • Digital Media
  • Search Engine Optimization (SEO)
  • Campaign Management Software

3. Graphic Design and Word Processing

A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • AutoCAD
  • CorelDRAW
  • Microsoft Visual Studio
  • Maya
  • Microsoft Word
  • Microsoft Publisher
  • Operating Digital Cameras

4. Software and Hardware Design and Development

The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

  • HTML
  • C/C++
  • Java
  • Python
  • XML
  • UI/UX
  • LINUX
  • CISC and RISC architecture
  • Embedded Processor Hardware Design
  • Memory Management
  • PCB Layout
  • SQL

5. IT Troubleshooting

Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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  • Backup management
  • Diagnostics
  • End User support
  • Client-Server management
  • Installation and configuration
  • Issue tracking system (ITS)
  • System administration
  • Tech support

6. Enterprise Systems

Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

The Roadmap to Excel Your Computer Skills

Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

1. Become a Spreadsheet and Database Ninja

a. Microsoft Excel Training Online Course – Basic & Advanced

Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

Build a successful career in the data analytics world with this online course.

Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

2. Rule the Social Media World

a. Free Social Media Course by HubSpot

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Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

b. Write Professional Emails in English by Coursera

This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

c. Ninja Writing: The Four Levels of Writing Mastery

Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

3. Launch Your Own Software or Hardware Equipment

a. Hardware and Software Courses by Coursera

From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

b. Free Software and Web Development Certifications Online by Alison

Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

c. Free Online Software Development and MOOCs Course by Class Central

The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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4. Live and Breathe Creativity

a. Udemy: Introduction to Graphic Design

It is a top-rated program for the new learners and designers to explore the Graphic Design world.

From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

b. Canva Design School

From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

c. Microsoft Word – Basic & Advanced

62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

d. Microsoft Office: Word, Excel and Access Productivity Bundle

The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

5. Raise Your Reflexes to IT Troubleshooting

a. IT Troubleshooting Skill Training by Udemy

IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

b. IT Help Desk Online Course on Lynda

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The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

Mobile Apps and Websites to Enhance Computer Skills

The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

  • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
  • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
  • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
  • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
  • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
  • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
  • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

1. Practice, Practice, Practice

It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

2. Work on Your Efficiency

Remembering what you learned is not enough; practice to enhance those skills to do better.

For example, if you take around 50 minutes to create a design, target for 40 minutes.

3. Look for Shortcuts

Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

4. Apply for an Internship

Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

How to Start Over and Reboot Your Life When It Seems Too Late

The Bottom Line

Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

Featured photo credit: Glenn Carstens-Peters via unsplash.com

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