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10 Digital Marketing Trends That Will Dominate 2016

10 Digital Marketing Trends That Will Dominate 2016

It’s no surprise that digital market is a volatile world. Every year new technologies come forth to set up new trends, changing the way people do business in the digital world. Internet has radically changed the manner in which information is shared and internet itself is ever evolving.

Online marketing has always proven to be a significant difference in how well a business does in this competitive era. To keep ahead or even just to be in the game, it is necessary to adopt the new tools and trends and be able to adapt with them.

Here are the ten digital marketing trends, which are very likely to dominate the 2016’s digital market.

1. Content marketing will still be important.

If you have a business, you’ve got to have a blog about it, create content to the context of your business to sale out your products. Whether in written, visual or video format, the companies that maintain an active blog generate 67% more monthly sales opportunities than those who do not.

The content not only helps brands to maintain their digital positioning in the market but also attracts users to the products and services more easily. With attractive figures like that and strong results, there is no way marketers are giving up on this power of contents yet. After all, the customers love stories and who better than a marketer to tell them stories with twists and turns of events.

2. Mobiles will completely dominate desktops.

Mobiles were called the second screens and the desktops the first. The trend now has been reversed. The usage of mobile devices has surpassed the usage of desktop devices since the digital market has seen the surge of smartphones and tablets.

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The number of people browsing the web on mobile passed desktop users a long time ago. This set up the trend of mobile responsive websites and mobile targeted ad campaigns. Mobile apps will also become a major player in this with increased security expected for them this year.

Taking a look around a room, you’ll find nearly everyone is fixed upon their smartphone. Now that we have witnessed all this, it won’t come to us as a surprise if some blogger told us that “Mobile will dominate desktops in 2016.” or “Digital marketing will shift to mobile from desktops in 2016.”

3. Video ads will keep on popping.

It was TV that set the trend of video advertisement, obviously. The video ads, during the TV era, generated good revenue to the business firms without any doubts. The trend has migrated to the mobile devices, which are now reaching out to more customers with personalized contents.

Big players like Facebook and Bing already offer advertisers video options and Google too has decided to incorporate video ads on their search results. Youtube, Facebook live streaming, Snapchat and Periscope are on the rise now more than ever.

These are the signs that video ads online are certainly being accepted by the customers. We can all expect to see more kinds of video ads popping up in more unanticipated places as we keep our eyes fixed on screens in 2016.

4. Wearable technology and Internet of things will see new heights.

With the talks of the wearable techs like Google Glass and Apple watches with their sophisticated AI all set to replace smartphones, we can expect them to be the new trend in the digital marketing universe.

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Virtual reality and Internet of Things are big topics of talk in the tech world these days. We saw the unveiling of the Apple watch last year while other tech giants were also already working on similar technologies. We can expect to see similar wearable devices emerging out this year to leave their mark in the market.

5. Good old email will still remain in the market automation.

Now that the email has gone mobile it doesn’t seem like it will go out of trend anytime soon. The marketing departments will keep you sending the automated emails with schemes and offers in their newsletters, which will keep your inbox full this year too.

For marketers, email has always been an effective tool to reach their potential clients. This year and beyond, email will always remain in the list of every marketing strategist.

6. Digital assistants will be assisting in the new kind of business search optimization.

The rise of digital assistants like Siri and Cortana make it seem like the things we see in the Sci-Fi movies aren’t very far in the future. These digital assistants utilize traditional search engines to discover information present on the web.

Marketers have been using the strategies of Search Engine Optimization (SEO) and Pay per Click (PPC) to boost their websites and get their sites seen by thousands of previously unknown visitors.

It would be worthwhile for the businesses to make sure that their information is easily accessible to these assistants to funnel people to their sites. So, 2016 is set to see the new kind of search optimization strategies to play along with these new players in the market.

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7. Advertisements in the social networks will still remain a significant player in the arena of digital marketing.

According to recent studies, social media surpasses even entertainment as the number one online activity. This outpour clearly parallels the increase in mobile device usage. Social media is one of the top referral traffic sources for many brands.

Facebook launched an entire new array of advertising options for brands in 2015. Equally, it is a big revenue generator for many other rising social media. With all their customers hanging around in the social media, virtually, marketers need not go anywhere else to promote their products.

In 2016 and beyond, social media will continue to rule the world of internet, so marketers must align more of their focus in incorporating social media into their overall marketing strategies.

8. Ad blockers will be preying on ads.

Where there are ads, there are ad blockers. Studies show that 74% of consumers are frustrated with websites when the content on the page they browse has nothing to do with their interests.

The ads are no more than a nuisance when they pop up in the wrong place in the wrong time. Google decided to block the ad blocking apps from the Google Play Store last year. But ad blocking won’t go out of trend as long as there are ads. 2016 will be the year for ad blocker apps to find their way back into the game.

9. Big data will keep on getting bigger.

Big data analytics became a new trend since the late years of the last decade. With the new tools and platforms to analyze and track customer behaviors and patterns, reaching out to the right customer with the right service (product) has never been as easy as this before.

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“Business in the cloud” is the thing that’s happening these days. The whole concept of Information System and Business Automation certainly have had its impact on the marketing trends.

This data driven effort of marketing is being practiced and is likely to be continued to the far future. Content Curation Tools, Content Recommendation, Retargeting and Effectiveness Review Tool and Personalization; we’ll be hearing about more of these data hungry tools in 2016 as well. This data driven effort of marketing is being practiced and is likely to be continued to the far future.

10. Paid Search Marketing will continue on the list of customers.

You’ve noticed that Google and other search engines return search results in two ways; one the organic results and the other the paid results. Google AdWords are the paid results that are displayed to you when you make a search relevant to them. The race of Search Engine Optimization was on when search engines like Google took on the job of finding data and information on the web.

It is always more likely that the first one on the queue will get served first. Paid search marketing will continue to be on the list of marketers in 2016, keeping the trend alive.

Featured photo credit: How To Improve Digital Marketing Efforts by Joe The Goat Farmer via flickr.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on August 16, 2019

10 Best Calendar Apps to Stay on Track in 2019

10 Best Calendar Apps to Stay on Track in 2019

The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

In this article, we are going to check out the best calendars apps to help you stay organized.

1. Cal Calendar

    Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

    The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

    Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

    Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

    What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

    Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

    Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

    Available for iOS and Android

    2. Google Calendar

      Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

      Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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      Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

      The program is super easy and will not cost a dime for you. It is a good thing, right?

      Available for iOS and Android

      3. Jorte Calendar

        Jorte Calendar is one of the most popular calendar applications in the Google Play store.

        The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

        Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

        For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

        A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

        Available for iOS and Android

        4. Business Calendar

          Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

          The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

          You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

          The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

          Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

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          Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

          Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

          A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

          Available for Android

          5. aCalendar

            aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

            Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

            Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

            When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

            Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

            The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

            The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

            Available for Android

            6. DigiCal Calendar

              DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

              With this calendar application, you can synchronize all your calendars and view them in different ways.

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              Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

              The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

              Available for Android

              7. SolCalendar

                SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                Available for Android

                8. Calendar

                  Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                  A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                  Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                  Available for Desktop, iOS and Android

                  9. Today Calendar

                    Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                    The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                    If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                    Available for Android

                    10. Calendar Widget: Month

                      Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                      Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                      The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                      This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                      If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                      At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                      Available for Android

                      Our Verdict

                      Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                      Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                      Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                      The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

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                      Featured photo credit: Unsplash via unsplash.com

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