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15 Must Read Ebooks No Entrepreneur Should Miss Reading

15 Must Read Ebooks No Entrepreneur Should Miss Reading

Every successful entrepreneur knows that knowledge is power. The more knowledge you have, the greater the advantage you’ll enjoy over your competitors. Today’s business climate is rapidly changing every day due to emerging technologies. You need to stay on top of the game to succeed. Don’t let yourself get eaten by the sharks. The 15 eBooks below will inspire and educate you on how to become a shark in the competitive ocean and reach your business goals.

Below is a list of 15 eBooks no entrepreneur should miss reading.

The 4-Hour Workweek by Tim Ferriss – $15.20 Kindle edition

This classic helps you find motivation if you’re unsure if you can take the leap and start your own business. It teaches you how to build a business from scratch using minimal resources and make it look like a fortune 500 company even though it’s only you behind the wheel. If you want to be more productive and find ways to automate as many tasks as possible, while focusing on the core business, this is a must read. It’s filled with tons of real world advice and templates on how to move your business forward in all areas.

Influence by Robert D.Cialdini – $10.99 Kindle edition

Persuasion is a key skill to master in business. It’s valuable in sales, negotiations, and partnerships. This book cover everything you need to know to understand and master persuasion, it explains the hidden tricks so you can stay alert and be aware of the situation while communicating with internal and external stakeholders. Understanding human psychology is vital in every business, and this book will not only teach you how to use it, but also make you realize the importance of it.

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Contagious by Jonah Berger – $13.99 Kindle edition

If you’re on tight marketing budget or not, going viral with your product or service is beneficial. It’s cost efficient and word of mouth is a strong marketing tactic. Jonah Berger explains the mechanism of why things catch on, what goes viral and how. The book teaches you to spot the key ingredients that make people share and care. Triggering the right emotions at the right time with the right message is a skill every successful entrepreneur should master.

Zero to One by Peter Thiel and Blake Masters – $18.10 Kindle edition

Paypal co-founder and early investor in Facebook, Peter Thiel knows how to build businesses. Yes, those are massive success stories, but you should always aim for the skies. This book will make you feel like a hero, and help you understand the underlying aspects of creating a business from nothing. Entrepreneurs are often told to listen to what customers want and not create anything more than a test product to later adapt it for success. Thiel talks about the importance to instead tell customers what they want, just like Apple did. We didn’t know that we wanted an iPhone since it didn’t exist. Steve Jobs told us that we wanted one. Influence by Robert D.Cialdini listed above is also extremely relevant in that aspect. Zero to One helps you learn to think for yourself,  and to apply the ultimate strategy suited for your business.

The Art of the Start 2.0 by Guy Kawasaki – $19.97 Kindle Edition

As technology develops, new methods of creating businesses arise. Social Media, crowdfunding, and digital marketing are all cost effective methods to create a business today compared to 20 years ago. This book will help you deploy all these new tools in an efficient way, as well as help you manage fundamental challenges that have not changed as much, such as building a strong team. The Art of The Start will help you make your crazy ideas to stick in the constantly changing marketplace.

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The Lean Startup by Eric Ries – $6.24 Kindle Edition

A great framework can help any entrepreneur systematically create innovation and maximize the chances to succeed. You can use it as a checklist on how to develop your business into a successful machine. This is a step by step guide covering the start, learning, experimenting, testing, measuring, pivoting, adapting and growing– all aspects from start to finish. A must read for the ones who like to work systematically and have full control.

The Hard Thing about Hard Things by Ben Horowitz – $16.99 Kindle Edition

Starting a business is great, but also challenging. You need to be aware that everything won’t go as planned all the time; to be prepared will help you stand up and rise in case you are on your way to fall. This book analyzes problems that entrepreneurs face each day. It talks about hard things from poaching competitors to firing employees and will help you predict the less pleasant situations and minimize the surprises when they happen.

The Thank You Economy by Gary Vaynerchuck – $11.99 Kindle Edition

This is a valuable read on how the Internet has given consumers their voice and a power to make it heard. You now have to compete on a different level. Marketing dollars are not as effective anymore, and it’s hard to buy your way into success and customer awareness.
This book helps you scale personal one to one attention to your clients using social media platforms that carry word of mouth. It will show you how and why to care and interact with your customers, to harness the word-of-mouth power of social media platforms. Contagious by Jonah Berger works well with this book.

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The Advanced Guide to Content Marketing by Quicksprout – Free eBook

You can’t afford to be missing out on content marketing. It’s a cost-efficient way to create buzz around your business and to drive traffic. Content marketing is also not as intrusive as traditional advertising and delivers value to the reader. The guide offers a number of ways to help you increase traffic, leads, and conversions.

The Ultimate Guide to A/B Testing by Oli Gardner and Carlos del Rio – Free eBook

Testing and measuring in order to know what works and what doesn’t is crucial. As you know more knowledge equals more power; the more data you have the better decisions you can take to create a positive impact on your business. You don’t want to drive without headlights in the dark right? This book will help you understand what to measure, why and how. It will help you create workflows and transform data into valuable information that can help your business decisions.

The Beginners Guide to Online Marketing by Neil Patel and Ritika Puri – Free eBook

This guide touches on all important aspects of online marketing strategies and makes sure you don’t miss out on any crucial steps when starting out with your online marketing efforts. It will help you be aware of your entire funnel, from the laser focus on customers to actual sales and everything needed in between in order to succeed online.

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Unleashing The Ideavirus by Seth Godin – Free eBook

Is the customer always right? According to this book, the customer should spread the marketing message of your company, not you. The book helps you understand the value of the customer-to-customer dialogue, contrary to the traditional business-to-customer model. Godin calls the powerful customer-to-customer marketing method the Ideavirus. The book shows you how to create your own virus and how any business can use it to succeed in the world that is moving away from traditional marketing.

Measure What Matters by Kissmetrics – Free eBook

Another book about measuring what matters and staying informed to make the right decisions. You can’t afford to lack competence in this field. This book will show you how the lack of the proper analytics tools holds your business back, and will help you see the advantages of having correct data. Being aware of where the analytics industry is heading is highly important in order not to be surprised in the future.

How To Build Your First E-mail List In Only 3 Days by Mike Mercadante – Free eBook

This is a great book that helps you build an e-mail list from scratch. E-mail marketing might not sound so sexy, but it’s actually a powerful tool for today’s entrepreneurs. Effective e-mail marketing campaigns deliver a high return on investment and you have full control and ownership. This book offers a step by step formula to build your list and make it grow in only 3 days. What are you waiting for? Start building!

The Bootstrappers Bible by Seth Godin – Free Manifesto

Starting a business is hard, starting one with limited resources is even harder. Effective bootstrapping not only makes it possible to make progress with limited resources, it forces you to make smart decisions and avoid waste and mistakes. This manifesto by the marketing guru Seth Godin will show you how to start a business with no money and help you see the light even in dark times.

What other books would you like to add to this list? Please share your knowledge to help entrepreneurs find content to learn from.

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Last Updated on September 24, 2020

11 Things You Should Minimize for a Better Life

11 Things You Should Minimize for a Better Life

Ever heard the statement less is more? Is that a reality in your life or is that an area you are struggling with? Below are 11 different areas you can look at in your life to start to reduce as you focus on building a better life.

Let’s get to it:

Your Stuff

I call it stuff vs possessions. Stuff is what adds clutter in your life. It could be shoes, curios from the cute store in your town or excess appliances you need to throw out but never do. What is it that is overtaking your house that if you moved away you wouldn’t need it at all? Plan a Sunday afternoon throw out session. If throwing out doesn’t sit right then give it away to goodwill.

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Your Acquaintances

How many people are you interacting with throughout the week that don’t leave you feeling good about yourself? Who inspires you? Spend time with those people. Too often we keep people in our lives that we are no longer a fit for. Having too many old acquaintances adds to the excess in your life. If the relationship isn’t a win-win for you both then take a step back and focus on those that do.

Your Goals

Motivated to write out your list of goal for the next month or 3 months? That is awesome. Just a few works of caution. Don’t write down too many. Often people write down over ten goals. The brain can only remember so much and the reality is you won’t get to them all. I suggest you look at your goals with the mindset of single digits. No more than ten, but ideally less than five. Keep the list focused and realistic.

Your Commitments

A new favorite buzz saying in the self-help world is “No is the new Yes”. Take a moment to think about that saying. If you started saying no more how would your week and life look? Would you have more time to commit to the important goals and people in your life? Start to practice saying No when a request comes your way that you don’t want to do. If that feels too harsh try responding with these words “Let me get back to you”. Go away and come back with a no when you are in stronger mindset to say that.

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Your Multitasking

I am giving you permission to stop multitasking. We used to be told that multitasking was a good practice. We look so busy and aren’t we getting a lot done? In fact, no. Multitasking isn’t possible with the way our brain is wired. We need to focus on one key thing and keep our attention on that item until it is complete.

Your Newsfeed

I consider all the information from the Internet that is being feed into our smartphone, laptop and brain as “the newsfeed.” It doesn’t add to having more knowledge, it adds to information overload. Build time in your day or week when you are completely offline. I recommend turning your wireless off or setting your smart phone to airplane mode.

Your Cards

Open up your wallet and take a look inside. What is in it? For most of us it is more than one store, charge or loyalty card. Too many cards add to extra spending, bills and lack of clarity of where our money goes. Look at what cards you truly need and use. Get rid of the rest (scissors work!).

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Your Mail

Both the old style (postal) and your email inbox are areas to minimize. Look at ways to get off catalogs or reduce the magazine subscriptions as you never read all of them anyway. Figure out what mail, e.g. bank statements, can be changed to digital mail only. Try the same with your inbox. Sites like unroll.me can tell you how many email newsletters you are subscribed to and you can take your name off the list that you know longer need.

Your Sitting Time

Too much time in front of the screen is not good for the posture and health of your body. Try setting a timer so every 50 minutes you get up and stretch or go for a five minute walk. We don’t realize how bad our posture is when we sit for long periods of time. The studies on sitting disease are what led to standing and walking desks to be invented. If your office doesn’t have that get into a regular habit to stand and walk often in your day.

Too much time by yourself can led the mind to wander. When the mind wanders it will often return with negative thoughts and beliefs. While a walk by yourself and some downtime is rejuvenating take notice if you start to feel un- inspired or a little sad and make sure you aren’t spending too much time in your own company. This is especially important for those of us who work from home. Make sure to have people interaction throughout your day.

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Your Lack of Belief

If you want to make a change or achieve a goal in your life you need to truly, 100 percent believe you can. If you don’t believe in yourself then why should anyone else?

The difference between a successful person and someone struggling can be as simple as a mindset switch to believe that they will succeed.

What areas can you minimize to create more happiness, focus and productivity in your life? Implement just a handful from the list and you will find that the mindset of ‘Less is More’ will be what leads you on the path to a better life!

Featured photo credit: Samantha Gades via unsplash.com

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