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15 Must Read Ebooks No Entrepreneur Should Miss Reading

15 Must Read Ebooks No Entrepreneur Should Miss Reading

Every successful entrepreneur knows that knowledge is power. The more knowledge you have, the greater the advantage you’ll enjoy over your competitors. Today’s business climate is rapidly changing every day due to emerging technologies. You need to stay on top of the game to succeed. Don’t let yourself get eaten by the sharks. The 15 eBooks below will inspire and educate you on how to become a shark in the competitive ocean and reach your business goals.

Below is a list of 15 eBooks no entrepreneur should miss reading.

The 4-Hour Workweek by Tim Ferriss – $15.20 Kindle edition

This classic helps you find motivation if you’re unsure if you can take the leap and start your own business. It teaches you how to build a business from scratch using minimal resources and make it look like a fortune 500 company even though it’s only you behind the wheel. If you want to be more productive and find ways to automate as many tasks as possible, while focusing on the core business, this is a must read. It’s filled with tons of real world advice and templates on how to move your business forward in all areas.

Influence by Robert D.Cialdini – $10.99 Kindle edition

Persuasion is a key skill to master in business. It’s valuable in sales, negotiations, and partnerships. This book cover everything you need to know to understand and master persuasion, it explains the hidden tricks so you can stay alert and be aware of the situation while communicating with internal and external stakeholders. Understanding human psychology is vital in every business, and this book will not only teach you how to use it, but also make you realize the importance of it.

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Contagious by Jonah Berger – $13.99 Kindle edition

If you’re on tight marketing budget or not, going viral with your product or service is beneficial. It’s cost efficient and word of mouth is a strong marketing tactic. Jonah Berger explains the mechanism of why things catch on, what goes viral and how. The book teaches you to spot the key ingredients that make people share and care. Triggering the right emotions at the right time with the right message is a skill every successful entrepreneur should master.

Zero to One by Peter Thiel and Blake Masters – $18.10 Kindle edition

Paypal co-founder and early investor in Facebook, Peter Thiel knows how to build businesses. Yes, those are massive success stories, but you should always aim for the skies. This book will make you feel like a hero, and help you understand the underlying aspects of creating a business from nothing. Entrepreneurs are often told to listen to what customers want and not create anything more than a test product to later adapt it for success. Thiel talks about the importance to instead tell customers what they want, just like Apple did. We didn’t know that we wanted an iPhone since it didn’t exist. Steve Jobs told us that we wanted one. Influence by Robert D.Cialdini listed above is also extremely relevant in that aspect. Zero to One helps you learn to think for yourself,  and to apply the ultimate strategy suited for your business.

The Art of the Start 2.0 by Guy Kawasaki – $19.97 Kindle Edition

As technology develops, new methods of creating businesses arise. Social Media, crowdfunding, and digital marketing are all cost effective methods to create a business today compared to 20 years ago. This book will help you deploy all these new tools in an efficient way, as well as help you manage fundamental challenges that have not changed as much, such as building a strong team. The Art of The Start will help you make your crazy ideas to stick in the constantly changing marketplace.

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The Lean Startup by Eric Ries – $6.24 Kindle Edition

A great framework can help any entrepreneur systematically create innovation and maximize the chances to succeed. You can use it as a checklist on how to develop your business into a successful machine. This is a step by step guide covering the start, learning, experimenting, testing, measuring, pivoting, adapting and growing– all aspects from start to finish. A must read for the ones who like to work systematically and have full control.

The Hard Thing about Hard Things by Ben Horowitz – $16.99 Kindle Edition

Starting a business is great, but also challenging. You need to be aware that everything won’t go as planned all the time; to be prepared will help you stand up and rise in case you are on your way to fall. This book analyzes problems that entrepreneurs face each day. It talks about hard things from poaching competitors to firing employees and will help you predict the less pleasant situations and minimize the surprises when they happen.

The Thank You Economy by Gary Vaynerchuck – $11.99 Kindle Edition

This is a valuable read on how the Internet has given consumers their voice and a power to make it heard. You now have to compete on a different level. Marketing dollars are not as effective anymore, and it’s hard to buy your way into success and customer awareness.
This book helps you scale personal one to one attention to your clients using social media platforms that carry word of mouth. It will show you how and why to care and interact with your customers, to harness the word-of-mouth power of social media platforms. Contagious by Jonah Berger works well with this book.

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The Advanced Guide to Content Marketing by Quicksprout – Free eBook

You can’t afford to be missing out on content marketing. It’s a cost-efficient way to create buzz around your business and to drive traffic. Content marketing is also not as intrusive as traditional advertising and delivers value to the reader. The guide offers a number of ways to help you increase traffic, leads, and conversions.

The Ultimate Guide to A/B Testing by Oli Gardner and Carlos del Rio – Free eBook

Testing and measuring in order to know what works and what doesn’t is crucial. As you know more knowledge equals more power; the more data you have the better decisions you can take to create a positive impact on your business. You don’t want to drive without headlights in the dark right? This book will help you understand what to measure, why and how. It will help you create workflows and transform data into valuable information that can help your business decisions.

The Beginners Guide to Online Marketing by Neil Patel and Ritika Puri – Free eBook

This guide touches on all important aspects of online marketing strategies and makes sure you don’t miss out on any crucial steps when starting out with your online marketing efforts. It will help you be aware of your entire funnel, from the laser focus on customers to actual sales and everything needed in between in order to succeed online.

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Unleashing The Ideavirus by Seth Godin – Free eBook

Is the customer always right? According to this book, the customer should spread the marketing message of your company, not you. The book helps you understand the value of the customer-to-customer dialogue, contrary to the traditional business-to-customer model. Godin calls the powerful customer-to-customer marketing method the Ideavirus. The book shows you how to create your own virus and how any business can use it to succeed in the world that is moving away from traditional marketing.

Measure What Matters by Kissmetrics – Free eBook

Another book about measuring what matters and staying informed to make the right decisions. You can’t afford to lack competence in this field. This book will show you how the lack of the proper analytics tools holds your business back, and will help you see the advantages of having correct data. Being aware of where the analytics industry is heading is highly important in order not to be surprised in the future.

How To Build Your First E-mail List In Only 3 Days by Mike Mercadante – Free eBook

This is a great book that helps you build an e-mail list from scratch. E-mail marketing might not sound so sexy, but it’s actually a powerful tool for today’s entrepreneurs. Effective e-mail marketing campaigns deliver a high return on investment and you have full control and ownership. This book offers a step by step formula to build your list and make it grow in only 3 days. What are you waiting for? Start building!

The Bootstrappers Bible by Seth Godin – Free Manifesto

Starting a business is hard, starting one with limited resources is even harder. Effective bootstrapping not only makes it possible to make progress with limited resources, it forces you to make smart decisions and avoid waste and mistakes. This manifesto by the marketing guru Seth Godin will show you how to start a business with no money and help you see the light even in dark times.

What other books would you like to add to this list? Please share your knowledge to help entrepreneurs find content to learn from.

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Last Updated on December 13, 2018

There Is More to Life Than  ____________

There Is More to Life Than  ____________

I decided to leave the title of this article open ended, because I’d like you to fill in what words best fit that blank. We’re all unique individuals from different walks of life, and in different stages of life; so, that sentence will have a different meaning for each of us.

If you’re a busy working professional, why are you working in the job that you have now?

Is it because it’s something you’re passionate about and brings you a lot of satisfaction? Or, is it because you studied that in college and just found a job that hired you for those skills? Perhaps it’s because of the money that you’re earning, or know you can earn down the line?

What if you’re about to retire? You’ve got, say, 2 to 3 more years before you hit your ‘deadline’ for retiring. Have you done all that you’ve wanted to do in the past 30-40 years? Any unfulfilled goals or dreams? Are you happy with the outcome of your life to date, all the decisions and/or risks that you’ve made thus far?

I’m sure many of us started working after college in hopes of earning a good living–to be financially stable and able to afford the ability to experience and do things that we love. We start establishing a career, and with time, tick off boxes on our bucket or ambition list. As you look back on the last couple of years, just how much of your time has been spent doing things that you enjoy and love–the things that give you a great sense of fulfillment and meaning?

Have you become a slave to the economy, a slave to your work, or a slave to your kids? Or have you found a balance between work and pleasure?

When is Enough Ever Enough?

Sadly, many of us live to work.

Realists would argue that if you truly want to work to live, you still need the finances to back that up. No money no talk. That is how the world runs today. So if you don’t earn or make enough dough, it’s hard to truly enjoy life; it’s hard to be happy without money.

So, in this quest to provide just that, many of us end up spending our whole lives pursuing wealth and a life of status and material wants. But, is it ever enough? Is there such a thing as having too much money? And, at what expense?

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Many wealthy entrepreneurs, millionaires and even billionaires have come to agree that money doesn’t bring you all the happiness in the world. It’s good to have, but it doesn’t truly satisfy all desires. There comes a point where you would have ‘had it all’ and still feel a sense of emptiness: an empty void that needs to be filled, not with money or material possessions.

So the question is then, what more is there to life if not for financial stability, status or material possessions?

How do we make work a part of life instead of having it consume our life entirely? Perhaps we need to go back to look at the word life itself.

What is Your Purpose in Life?

What is the nature of life? What does life mean to you? Is there a purpose?

If we seek jobs, all we will find are jobs. But if we have a sense of purpose in how we are productive; if we seek a calling, then we will find more than a job. We will find our contribution to humanity and we will find more to life. Would you agree?

Research has shown that having purpose and meaning in life increases overall well-being and life satisfaction, improves mental and physical health, enhances resiliency, enhances self-esteem, and decreases the chances of depression. So it should be noted that to be happy in life isn’t always enough, because happiness is a surge of emotions that does not last. Instead, it’s more important to find and have meaning in life.

Meaning is not only about transcending the self, but also about transcending the present moment. While happiness is an emotion felt in the here and now, it ultimately fades away, just as all emotions do; positive affect and feelings of pleasure are fleeting. The amount of time people report feeling good or bad correlates with happiness, but not at all with meaning.

Have You Been Going on a Wild Goose Chase?

Ironically, the single-minded pursuit of happiness is leaving people less happy. “It is the very pursuit of happiness, that thwarts happiness”, according to Viktor Frankl, a famous Austrian Neurologist and Holocaust survivor. Going back to the common example of pursuing riches in order to be happy is exactly what makes many so unhappy.

So again, look at the statement “There is more to life than ______.”

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Have you answered it meaningfully? If you’ve read on this far, and are now wondering how to take that first step to figuring out what your true purpose is in life, fret not; I’m here to help you reframe your mind and actions, so that you can embark on a journey of finding true meaning to your life.

Everything that you can do and accomplish in life are bounded by 7 Cornerstone Skills. These are the true essentials needed to achieve excellence. They’ll put you on a path that gives great meaning and satisfaction in life. And, the best thing of all? They already exist in each of us. We just don’t always make the most of it, or sometimes we aren’t even aware of the power that each of these skills have to help us in life.

On it’s own, each skill is unique and can help you through different stages of life, or problems. But as a whole set, these 7 Cornerstone Skills will give you full transformation over any situation. No matter what phase of life you’re in, what you’re striving to achieve, or what feel you’re lacking, your pursuit of meaning in life will be much faster when you’re able to make use of not one, not two, but all 7 Cornerstone Skills.

The 7 Cornerstone Skills

So let me give you a glimpse into what these 7 Cornerstone skills are.

Creativity

Creativity empowers you to find unique solutions to problems, and see things in ways that you least expect.

It goes beyond the artistic impressions and aesthetics, and is a crucial building block of change.

Learning

Without Learning, you will not be able to advance and progress in life. Yet, there are many of us who always fall behind not because they don’t have the intellectual ability, but because they don’t know how to learn effectively.

Memory

And then we have Memory, one of the most vital components, because without that you have nothing to fall back on, nothing to gain from all the learning or experiences that you’re exposed to on this earth.

And with an ever increasing amount of information available, how can you store up as much knowledge as you can without overloading?

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Focus

And with any and everything that you do, a certain amount of Focus is always given.

Whether it’s the career ladder that you’ve been climbing, or the responsibility of being a parent, Focus is a flow that allows you to push towards the progress that you’re striving for.

Without focus, we find ourselves lost, demotivated and stuck in a rut.

Motivation

Many of us aren’t happy in life or with our jobs and responsibilities because we lack Motivation, and an overarching purpose as I already mentioned earlier. Motivation helps drive you forward, and gives you the focus achieve your purpose.

Habits

If you realize, every new day that comes is filled with routines. Whether it’s getting ready for work in the morning, putting your kids to bed in the evening, or setting aside time during the weekends for family time and activities, it all happens as a result of habits that you’ve built over time.

Therefore Habits dictate a big part of your life. Pursuing happiness, money or meaning all have a dependency on your habits. If you find yourself being controlled by bad or negative habits, it’s more likely to hinder you from being productive and reaching those goals.

Time

This also ends up leading to bad use of Time, or poor time management.

You might feel like you haven’t built a stable career yet because you lack proper time management. You find yourself spending a lot of time being busy, yet producing little outcomes.

Or certain habits might be consuming time that you can be using for other more productive tasks.

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Perhaps you’re on your way to retirement, and feel like it’s too late to find new meaning to your life. There’s not much time left to embark on a new journey again.

Are You Ready to Live Your Best Life?

The simple fact is, that if you can sharpen these 7 Cornerstone skills, you will realize that finding meaning in life, or reaching the goals and ambitions that you’ve set out for yourself, no matter what stage of life you’re in, is very attainable.

There is no magical method to having life figured out. The skills have always been there since day 1, you just need to know how to use it to the best of your advantage.

And I’m here to show you just how you can do that. Lifehack is all about equipping you with the best and most effective ways to increase your productivity, motivation and focus to achieve true Purpose in life, in as little time as possible.

Embark on a transformational journey with us as we show you how to learn and improve your 7 Cornerstone Skills so that you’ll come out a new person, ready to either pursue your existing goals at a much quicker rate, or to find new goals to pursue without being limited by time, age or responsibilities.

If you’ve been wanting a change, or been stuck in a rut for a while now, here is your chance to get started on pushing towards progress again.

Anyone can transform, anyone can change. Are you ready to live your best life? Click here to start your journey!

 

Featured photo credit: Caroline Hernandez via unsplash.com

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