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15 Must Read Ebooks No Entrepreneur Should Miss Reading

15 Must Read Ebooks No Entrepreneur Should Miss Reading
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Every successful entrepreneur knows that knowledge is power. The more knowledge you have, the greater the advantage you’ll enjoy over your competitors. Today’s business climate is rapidly changing every day due to emerging technologies. You need to stay on top of the game to succeed. Don’t let yourself get eaten by the sharks. The 15 eBooks below will inspire and educate you on how to become a shark in the competitive ocean and reach your business goals.

Below is a list of 15 eBooks no entrepreneur should miss reading.

The 4-Hour Workweek by Tim Ferriss – $15.20 Kindle edition

This classic helps you find motivation if you’re unsure if you can take the leap and start your own business. It teaches you how to build a business from scratch using minimal resources and make it look like a fortune 500 company even though it’s only you behind the wheel. If you want to be more productive and find ways to automate as many tasks as possible, while focusing on the core business, this is a must read. It’s filled with tons of real world advice and templates on how to move your business forward in all areas.

Influence by Robert D.Cialdini – $10.99 Kindle edition

Persuasion is a key skill to master in business. It’s valuable in sales, negotiations, and partnerships. This book cover everything you need to know to understand and master persuasion, it explains the hidden tricks so you can stay alert and be aware of the situation while communicating with internal and external stakeholders. Understanding human psychology is vital in every business, and this book will not only teach you how to use it, but also make you realize the importance of it.

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Contagious by Jonah Berger – $13.99 Kindle edition

If you’re on tight marketing budget or not, going viral with your product or service is beneficial. It’s cost efficient and word of mouth is a strong marketing tactic. Jonah Berger explains the mechanism of why things catch on, what goes viral and how. The book teaches you to spot the key ingredients that make people share and care. Triggering the right emotions at the right time with the right message is a skill every successful entrepreneur should master.

Zero to One by Peter Thiel and Blake Masters – $18.10 Kindle edition

Paypal co-founder and early investor in Facebook, Peter Thiel knows how to build businesses. Yes, those are massive success stories, but you should always aim for the skies. This book will make you feel like a hero, and help you understand the underlying aspects of creating a business from nothing. Entrepreneurs are often told to listen to what customers want and not create anything more than a test product to later adapt it for success. Thiel talks about the importance to instead tell customers what they want, just like Apple did. We didn’t know that we wanted an iPhone since it didn’t exist. Steve Jobs told us that we wanted one. Influence by Robert D.Cialdini listed above is also extremely relevant in that aspect. Zero to One helps you learn to think for yourself,  and to apply the ultimate strategy suited for your business.

The Art of the Start 2.0 by Guy Kawasaki – $19.97 Kindle Edition

As technology develops, new methods of creating businesses arise. Social Media, crowdfunding, and digital marketing are all cost effective methods to create a business today compared to 20 years ago. This book will help you deploy all these new tools in an efficient way, as well as help you manage fundamental challenges that have not changed as much, such as building a strong team. The Art of The Start will help you make your crazy ideas to stick in the constantly changing marketplace.

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The Lean Startup by Eric Ries – $6.24 Kindle Edition

A great framework can help any entrepreneur systematically create innovation and maximize the chances to succeed. You can use it as a checklist on how to develop your business into a successful machine. This is a step by step guide covering the start, learning, experimenting, testing, measuring, pivoting, adapting and growing– all aspects from start to finish. A must read for the ones who like to work systematically and have full control.

The Hard Thing about Hard Things by Ben Horowitz – $16.99 Kindle Edition

Starting a business is great, but also challenging. You need to be aware that everything won’t go as planned all the time; to be prepared will help you stand up and rise in case you are on your way to fall. This book analyzes problems that entrepreneurs face each day. It talks about hard things from poaching competitors to firing employees and will help you predict the less pleasant situations and minimize the surprises when they happen.

The Thank You Economy by Gary Vaynerchuck – $11.99 Kindle Edition

This is a valuable read on how the Internet has given consumers their voice and a power to make it heard. You now have to compete on a different level. Marketing dollars are not as effective anymore, and it’s hard to buy your way into success and customer awareness.
This book helps you scale personal one to one attention to your clients using social media platforms that carry word of mouth. It will show you how and why to care and interact with your customers, to harness the word-of-mouth power of social media platforms. Contagious by Jonah Berger works well with this book.

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The Advanced Guide to Content Marketing by Quicksprout – Free eBook

You can’t afford to be missing out on content marketing. It’s a cost-efficient way to create buzz around your business and to drive traffic. Content marketing is also not as intrusive as traditional advertising and delivers value to the reader. The guide offers a number of ways to help you increase traffic, leads, and conversions.

The Ultimate Guide to A/B Testing by Oli Gardner and Carlos del Rio – Free eBook

Testing and measuring in order to know what works and what doesn’t is crucial. As you know more knowledge equals more power; the more data you have the better decisions you can take to create a positive impact on your business. You don’t want to drive without headlights in the dark right? This book will help you understand what to measure, why and how. It will help you create workflows and transform data into valuable information that can help your business decisions.

The Beginners Guide to Online Marketing by Neil Patel and Ritika Puri – Free eBook

This guide touches on all important aspects of online marketing strategies and makes sure you don’t miss out on any crucial steps when starting out with your online marketing efforts. It will help you be aware of your entire funnel, from the laser focus on customers to actual sales and everything needed in between in order to succeed online.

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Unleashing The Ideavirus by Seth Godin – Free eBook

Is the customer always right? According to this book, the customer should spread the marketing message of your company, not you. The book helps you understand the value of the customer-to-customer dialogue, contrary to the traditional business-to-customer model. Godin calls the powerful customer-to-customer marketing method the Ideavirus. The book shows you how to create your own virus and how any business can use it to succeed in the world that is moving away from traditional marketing.

Measure What Matters by Kissmetrics – Free eBook

Another book about measuring what matters and staying informed to make the right decisions. You can’t afford to lack competence in this field. This book will show you how the lack of the proper analytics tools holds your business back, and will help you see the advantages of having correct data. Being aware of where the analytics industry is heading is highly important in order not to be surprised in the future.

How To Build Your First E-mail List In Only 3 Days by Mike Mercadante – Free eBook

This is a great book that helps you build an e-mail list from scratch. E-mail marketing might not sound so sexy, but it’s actually a powerful tool for today’s entrepreneurs. Effective e-mail marketing campaigns deliver a high return on investment and you have full control and ownership. This book offers a step by step formula to build your list and make it grow in only 3 days. What are you waiting for? Start building!

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The Bootstrappers Bible by Seth Godin – Free Manifesto

Starting a business is hard, starting one with limited resources is even harder. Effective bootstrapping not only makes it possible to make progress with limited resources, it forces you to make smart decisions and avoid waste and mistakes. This manifesto by the marketing guru Seth Godin will show you how to start a business with no money and help you see the light even in dark times.

What other books would you like to add to this list? Please share your knowledge to help entrepreneurs find content to learn from.

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Last Updated on July 21, 2021

The Importance of Reminders (And How to Make a Reminder Work)

The Importance of Reminders (And How to Make a Reminder Work)
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No matter how well you set up your todo list and calendar, you aren’t going to get things done unless you have a reliable way of reminding yourself to actually do them.

Anyone who’s spent an hour writing up the perfect grocery list only to realize at the store that they forgot to bring the list understands the importance of reminders.

Reminders of some sort or another are what turn a collection of paper goods or web services into what David Allen calls a “trusted system.”[1]

A lot of people resist getting better organized. No matter what kind of chaotic mess, their lives are on a day-to-day basis because they know themselves well enough to know that there’s after all that work they’ll probably forget to take their lists with them when it matters most.

Fortunately, there are ways to make sure we remember to check our lists — and to remember to do the things we need to do, whether they’re on a list or not.

In most cases, we need a lot of pushing at first, for example by making a reminder, but eventually we build up enough momentum that doing what needs doing becomes a habit — not an exception.

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From Creating Reminders to Building Habits

A habit is any act we engage in automatically without thinking about it.

For example, when you brush your teeth, you don’t have to think about every single step from start to finish; once you stagger up to the sink, habit takes over (and, really, habit got you to the sink in the first place) and you find yourself putting toothpaste on your toothbrush, putting the toothbrush in your mouth (and never your ear!), spitting, rinsing, and so on without any conscious effort at all.

This is a good thing because if you’re anything like me, you’re not even capable of conscious thought when you’re brushing your teeth.

The good news is you already have a whole set of productivity habits you’ve built up over the course of your life. The bad news is, a lot of them aren’t very good habits.

That quick game Frogger to “loosen you up” before you get working, that always ends up being 6 hours of Frogger –– that’s a habit. And as you know, habits like that can be hard to break — which is one of the reasons why habits are so important in the first place.

Once you’ve replaced an unproductive habit with a more productive one, the new habit will be just as hard to break as the old one was. Getting there, though, can be a chore!

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The old saw about anything you do for 21 days becoming a habit has been pretty much discredited, but there is a kernel of truth there — anything you do long enough becomes an ingrained behavior, a habit. Some people pick up habits quickly, others over a longer time span, but eventually, the behaviors become automatic.

Building productive habits, then, is a matter of repeating a desired behavior over a long enough period of time that you start doing it without thinking.

But how do you remember to do that? And what about the things that don’t need to be habits — the one-off events, like taking your paycheck stubs to your mortgage banker or making a particular phone call?

The trick to reminding yourself often enough for something to become a habit, or just that one time that you need to do something, is to interrupt yourself in some way in a way that triggers the desired behavior.

The Wonderful Thing About Triggers — Reminders

A trigger is anything that you put “in your way” to remind you to do something. The best triggers are related in some way to the behavior you want to produce.

For instance, if you want to remember to take something to work that you wouldn’t normally take, you might place it in front of the door so you have to pick it up to get out of your house.

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But anything that catches your attention and reminds you to do something can be a trigger. An alarm clock or kitchen timer is a perfect example — when the bell rings, you know to wake up or take the quiche out of the oven. (Hopefully you remember which trigger goes with which behavior!)

If you want to instill a habit, the thing to do is to place a trigger in your path to remind you to do whatever it is you’re trying to make into a habit — and keep it there until you realize that you’ve already done the thing it’s supposed to remind you of.

For instance, a post-it saying “count your calories” placed on the refrigerator door (or maybe on your favorite sugary snack itself)  can help you remember that you’re supposed to be cutting back — until one day you realize that you don’t need to be reminded anymore.

These triggers all require a lot of forethought, though — you have to remember that you need to remember something in the first place.

For a lot of tasks, the best reminder is one that’s completely automated — you set it up and then forget about it, trusting the trigger to pop up when you need it.

How to Make a Reminder Works for You

Computers and ubiquity of mobile Internet-connected devices make it possible to set up automatic triggers for just about anything.

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Desktop software like Outlook will pop up reminders on your desktop screen, and most online services go an extra step and send reminders via email or SMS text message — just the thing to keep you on track. Sandy, for example, just does automatic reminders.

Automated reminders can help you build habits — but it can also help you remember things that are too important to be trusted even to habit. Diabetics who need to take their insulin, HIV patients whose medication must be taken at an exact time in a precise order, phone calls that have to be made exactly on time, and other crucial events require triggers even when the habit is already in place.

My advice is to set reminders for just about everything — have them sent to your mobile phone in some way (either through a built-in calendar or an online service that sends updates) so you never have to think about it — and never have to worry about forgetting.

Your weekly review is a good time to enter new reminders for the coming weeks or months. I simply don’t want to think about what I’m supposed to be doing; I want to be reminded so I can think just about actually doing it.

I tend to use my calendar for reminders, mostly, though I do like Sandy quite a bit.

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Featured photo credit: Unsplash via unsplash.com

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Reference

[1] Getting Things Done: Trusted System

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