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10 Reasons Why African Fashion Is Taking The World By Storm

10 Reasons Why African Fashion Is Taking The World By Storm

Since 2011, the number of online searches for the term ‘African Fashion’ has literally been on a non-stop upward growth curve signalling to anyone who’s been paying attention, that there is something going on here. In your day to day life, you may have noticed the recent resurgence of interest with regards to African Clothing and Fashion. Maybe you or a friend choose to wear a Dashiki every once in a while.

Whatever the case may be, the likelihood is you’ve noticed something; African Fashion is growing. But why may have eluded you up till now.

Below I will describe the 10 key reasons why I think that African Fashion has experienced this recent boom. And why, in my opinion, this is only the beginning.

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1. More and more of the African Diaspora are returning home, starting fashion-focused businesses

Many in the diaspora have decided that now is the time to return home and start up on their own. Fashion is a very popular sector for many starting a new business, as this is one of the lowest cost, most well-known businesses that can be started on the continent.

Social media makes it easier than ever to spread enthusiasm and create new interest in African Fashion as a by-product. An example of this can be found with Roz’Umy Couture in Senegal, whose Senegalese founder previously worked in the corporate world, but now produces some of the best traditional clothing in West Africa today. One of the company’s clients is the current President of Nigeria!

2. Social media has enabled greater exposure of African clothing

The ease and reach to which things can be shared and people can be reached has lead to a much broader range of tastes being served. This can be referred to as the ‘Long Tail’ of African Fashion so to speak. So that even those who previously did not really have interest, due to not seeing anything they liked, now have abundant choices.

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3. The African Diaspora (especially millennials) are re-learning and re-engaging with their culture

The increased interest over the last few years (due in large part to the increased availability of information from sources such as YouTube and Wikipedia), have lead to many in the African diaspora re-engaging and re-learning their culture. And that includes Fashion.

4. Western fashion has started to incorporate African-inspired ideas

You could hardly watch a model walking down a cat-walk in 2015 without seeing at least some African influence. It is no longer rare to see a Dashiki or Kente colored cloth in major fashion shows and parties around Europe nowadays.

5. Celebrities have begun to embrace African fashion

Celebrities such as Chris Brown and Beyonce have been spotted wearing traditional Dashikis and other African clothing. And as we all know, no-one is a better publicist for fashion than celebrities.

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6. Afro-beats has led to increased interest in all aspects of contemporary African culture

And as you might imagine, African culture also includes African fashion. The magnifying glass has been put on African culture in a big way. Interest in contemporary Fashion on the continent is an obvious by-product.

7. The rise of African Art has lead to an increased interest in these things too

African art on its own has seen a huge resurgence in recent years. With many paying millions for the most sought after items in the space. As with the example of Afro-beat, this increased appreciation has a parallel effect on other related areas, such as the Fashion sector.

8. African Fashion is worn more often by people in the Diaspora, leading to more recognition and appreciation

It is now seen as fashionable to wear African-inspired clothing in everyday life. More and more people are being drawn into the niche due to the simple fact that they see others that they know (or in some cases don’t), wearing these clothes.

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9. Increased political consciousness has lead ultimately to an interest in culture

With an increased consciousness of issues that affect black people around the world, such as police brutality, many have in sought answers to the question of how we got here and found a new appreciation for the culture and traditions of the past. Fashion and style of dress being a big part of that.

10. The rise of African cinema (Nollywood in particular)

African cinema’s growth, through channels such as YouTube, and VOD platforms such as iRoko TV has massively encouraged the growth of the African cashion sector. With many of the stars in the space regularly showcasing the best the continent has to offer.

Featured photo credit: Elvert Barnes via flickr.com

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Last Updated on February 17, 2020

5 Reasons Why You Should Always Be Who You Are

5 Reasons Why You Should Always Be Who You Are

When it comes to being yourself, there can be a lot of pressure from the outside world as it tries to influence who you are. Living in a society that is constantly developing, it’s important for you to always be yourself from the inside out.

When you deeply know yourself and the boundaries that you have set, you are more likely to experience a fulfilling and rewarding life. Without knowing yourself and establishing those boundaries, you can easily be pushed around and end up on a dirt path.

So how to be who you are and always be yourself?

“Enter through the narrow gate. For wide is the gate and broad is the road that leads to destruction, and many enter through it. But small is the gate and narrow the road that leads to life, and only a few find it” – Matthew 7:13-14

You have the option of taking the path that is broad or taking the path that is narrow. You can either conform to what life wants you to be, or have the courage to remain true to yourself throughout the years. It’s definitely a challenge to have a strong sense of self when we are constantly getting distracted and being influenced by the media and society’s way of life. But if you want to reach your fullest potential in life, it all starts with being yourself.

Why should you always be yourself? Because you will:

1. Live in Alignment With Your Values and Beliefs

Being yourself is all about knowing what you believe in and the values that you live by. When you are not yourself, you will take on the values and beliefs of others. This is when you start conforming to other people’s expectations and way of thinking.

When you know your values and why you do what you do, you will live according to your own values and beliefs.

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2. Establish Your Own Identity

When you are able to have a solid foundation of being you, you are establishing your own sense of identity. No matter what happens in your life, you will always know who you are.

There will be times where you may feel lost or distracted, but if you have your own identity you’ll be able to get back on the right path. Without establishing your own identity, you may easily conform and lose yourself.

3. Build Courage

It takes a great amount of courage when you decide to take the path that goes against the crowd. The reason why the majority of people take the broad path is because it’s easy.

It’s easy to just follow the crowd. It’s more of a challenge when you stay true to yourself and establish your own identity. This challenge of always being yourself takes courage and inner strength. No matter what comes your way, you’ll know how to handle it.

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4. Establish Boundaries

When you are always yourself, you know what your limits are and the boundaries that you have set for yourself. When people cross your boundaries, you will know.

But if you don’t establish boundaries, people may very well walk all over you and take advantage of you. If you are always yourself and you establish boundaries, you are more likely to be aware when people start taking advantage of you.

Create and establish your boundaries.

5. Find Focus and Direction

When you are always yourself, you are more likely to have focus and direction in your life. Imagine someone who is constantly conforming to other people’s expectations, do you think this person has focus and direction? I don’t think so.

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When you stay true to who you are, you are more likely to know the goals you want to accomplish and how to go about accomplishing them. You are able to stay focused and know which direction to take in order for you to accomplish your goals.

No matter what you experience in life, the only person that will always remain constant is you.

More Tips about Staying True to Yourself

Featured photo credit: María Victoria Heredia Reyes via unsplash.com

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