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10 Reasons Why African Fashion Is Taking The World By Storm

10 Reasons Why African Fashion Is Taking The World By Storm

Since 2011, the number of online searches for the term ‘African Fashion’ has literally been on a non-stop upward growth curve signalling to anyone who’s been paying attention, that there is something going on here. In your day to day life, you may have noticed the recent resurgence of interest with regards to African Clothing and Fashion. Maybe you or a friend choose to wear a Dashiki every once in a while.

Whatever the case may be, the likelihood is you’ve noticed something; African Fashion is growing. But why may have eluded you up till now.

Below I will describe the 10 key reasons why I think that African Fashion has experienced this recent boom. And why, in my opinion, this is only the beginning.

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1. More and more of the African Diaspora are returning home, starting fashion-focused businesses

Many in the diaspora have decided that now is the time to return home and start up on their own. Fashion is a very popular sector for many starting a new business, as this is one of the lowest cost, most well-known businesses that can be started on the continent.

Social media makes it easier than ever to spread enthusiasm and create new interest in African Fashion as a by-product. An example of this can be found with Roz’Umy Couture in Senegal, whose Senegalese founder previously worked in the corporate world, but now produces some of the best traditional clothing in West Africa today. One of the company’s clients is the current President of Nigeria!

2. Social media has enabled greater exposure of African clothing

The ease and reach to which things can be shared and people can be reached has lead to a much broader range of tastes being served. This can be referred to as the ‘Long Tail’ of African Fashion so to speak. So that even those who previously did not really have interest, due to not seeing anything they liked, now have abundant choices.

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3. The African Diaspora (especially millennials) are re-learning and re-engaging with their culture

The increased interest over the last few years (due in large part to the increased availability of information from sources such as YouTube and Wikipedia), have lead to many in the African diaspora re-engaging and re-learning their culture. And that includes Fashion.

4. Western fashion has started to incorporate African-inspired ideas

You could hardly watch a model walking down a cat-walk in 2015 without seeing at least some African influence. It is no longer rare to see a Dashiki or Kente colored cloth in major fashion shows and parties around Europe nowadays.

5. Celebrities have begun to embrace African fashion

Celebrities such as Chris Brown and Beyonce have been spotted wearing traditional Dashikis and other African clothing. And as we all know, no-one is a better publicist for fashion than celebrities.

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6. Afro-beats has led to increased interest in all aspects of contemporary African culture

And as you might imagine, African culture also includes African fashion. The magnifying glass has been put on African culture in a big way. Interest in contemporary Fashion on the continent is an obvious by-product.

7. The rise of African Art has lead to an increased interest in these things too

African art on its own has seen a huge resurgence in recent years. With many paying millions for the most sought after items in the space. As with the example of Afro-beat, this increased appreciation has a parallel effect on other related areas, such as the Fashion sector.

8. African Fashion is worn more often by people in the Diaspora, leading to more recognition and appreciation

It is now seen as fashionable to wear African-inspired clothing in everyday life. More and more people are being drawn into the niche due to the simple fact that they see others that they know (or in some cases don’t), wearing these clothes.

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9. Increased political consciousness has lead ultimately to an interest in culture

With an increased consciousness of issues that affect black people around the world, such as police brutality, many have in sought answers to the question of how we got here and found a new appreciation for the culture and traditions of the past. Fashion and style of dress being a big part of that.

10. The rise of African cinema (Nollywood in particular)

African cinema’s growth, through channels such as YouTube, and VOD platforms such as iRoko TV has massively encouraged the growth of the African cashion sector. With many of the stars in the space regularly showcasing the best the continent has to offer.

Featured photo credit: Elvert Barnes via flickr.com

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Last Updated on January 3, 2020

The 10 Essential Habits of Positive People

The 10 Essential Habits of Positive People

Are you waiting for life events to turn out the way you want so that you can feel more positive about your life? Do you find yourself having pre-conditions to your sense of well-being, thinking that certain things must happen for you to be happier? Do you think there is no way that your life stresses can make you anything other than “stressed out” and that other people just don’t understand?  If your answer is “yes” to any of these questions, you might find yourself lingering in the land of negativity for too long!

The following are some tips to keep positive no matter what comes your way. This post will help you stop looking for what psychologists call “positivity” in all the wrong places!  Here are the ten essential habits of positive people.

1. Positive people don’t confuse quitting with letting go.

Instead of hanging on to ideas, beliefs, and even people that are no longer healthy for them, they trust their judgement to let go of negative forces in their lives.  Especially in terms of relationships, they subscribe to The Relationship Prayer which goes:

 I will grant myself the ability to trust the healthy people in my life … 

To set limits with, or let go of, the negative ones … 

And to have the wisdom to know the DIFFERENCE!

 2.  Positive people don’t just have a good day – they make a good day.

Waiting, hoping and wishing seldom have a place in the vocabulary of positive individuals. Rather, they use strong words that are pro-active and not reactive. Passivity leads to a lack of involvement, while positive people get very involved in constructing their lives. They work to make changes to feel better in tough times rather than wish their feelings away.

3. For the positive person, the past stays in the past.

Good and bad memories alike stay where they belong – in the past where they happened. They don’t spend much time pining for the good ol’ days because they are too busy making new memories now. The negative pulls from the past are used not for self-flagellation or unproductive regret, but rather productive regret where they use lessons learned as stepping stones towards a better future.

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4. Show me a positive person and I can show you a grateful person.

The most positive people are the most grateful people.  They do not focus on the potholes of their lives.  They focus on the pot of gold that awaits them every day, with new smells, sights, feelings and experiences.  They see life as a treasure chest full of wonder.

5. Rather than being stuck in their limitations, positive people are energized by their possibilities.

Optimistic people focus on what they can do, not what they can’t do.  They are not fooled to think that there is a perfect solution to every problem, and are confident that there are many solutions and possibilities.  They are not afraid to attempt new solutions to old problems, rather than spin their wheels expecting things to be different this time.  They refuse to be like Charlie Brown expecting that this time Lucy will not pull the football from him!

6. Positive people do not let their fears interfere with their lives!

Positive people have observed that those who are defined and pulled back by their fears never really truly live a full life. While proceeding with appropriate caution, they do not let fear keep them from trying new things. They realize that even failures are necessary steps for a successful life. They have confidence that they can get back up when they are knocked down by life events or their own mistakes, due to a strong belief in their personal resilience.

7. Positive people smile a lot!

When you feel positive on the inside it is like you are smiling from within, and these smiles are contagious. Furthermore, the more others are with positive people, the more they tend to smile too! They see the lightness in life, and have a sense of humor even when it is about themselves. Positive people have a high degree of self-respect, but refuse to take themselves too seriously!

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8. People who are positive are great communicators.

They realize that assertive, confident communication is the only way to connect with others in everyday life.  They avoid judgmental, angry interchanges, and do not let someone else’s blow up give them a reason to react in kind. Rather, they express themselves with tact and finesse.  They also refuse to be non-assertive and let people push them around. They refuse to own problems that belong to someone else.

9. Positive people realize that if you live long enough, there are times for great pain and sadness.

One of the most common misperceptions about positive people is that to be positive, you must always be happy. This can not be further from the truth. Anyone who has any depth at all is certainly not happy all the time.  Being sad, angry, disappointed are all essential emotions in life. How else would you ever develop empathy for others if you lived a life of denial and shallow emotions? Positive people do not run from the gamut of emotions, and accept that part of the healing process is to allow themselves to experience all types of feelings, not only the happy ones. A positive person always holds the hope that there is light at the end of the darkness.  

10. Positive person are empowered people – they refuse to blame others and are not victims in life.

Positive people seek the help and support of others who are supportive and safe.They limit interactions with those who are toxic in any manner, even if it comes to legal action and physical estrangement such as in the case of abuse. They have identified their own basic human rights, and they respect themselves too much to play the part of a victim. There is no place for holding grudges with a positive mindset. Forgiveness helps positive people become better, not bitter.

How about you?  How many habits of positive people do you personally find in yourself?  If you lack even a few of these 10 essential habits, you might find that the expected treasure at the end of the rainbow was not all that it was cracked up to be. How could it — if you keep on bringing a negative attitude around?

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I wish you well in keeping positive, because as we all know, there is certainly nothing positive about being negative!

Featured photo credit: Janaína Castelo Branco via flickr.com

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