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10 Reasons Why African Fashion Is Taking The World By Storm

10 Reasons Why African Fashion Is Taking The World By Storm

Since 2011, the number of online searches for the term ‘African Fashion’ has literally been on a non-stop upward growth curve signalling to anyone who’s been paying attention, that there is something going on here. In your day to day life, you may have noticed the recent resurgence of interest with regards to African Clothing and Fashion. Maybe you or a friend choose to wear a Dashiki every once in a while.

Whatever the case may be, the likelihood is you’ve noticed something; African Fashion is growing. But why may have eluded you up till now.

Below I will describe the 10 key reasons why I think that African Fashion has experienced this recent boom. And why, in my opinion, this is only the beginning.

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1. More and more of the African Diaspora are returning home, starting fashion-focused businesses

Many in the diaspora have decided that now is the time to return home and start up on their own. Fashion is a very popular sector for many starting a new business, as this is one of the lowest cost, most well-known businesses that can be started on the continent.

Social media makes it easier than ever to spread enthusiasm and create new interest in African Fashion as a by-product. An example of this can be found with Roz’Umy Couture in Senegal, whose Senegalese founder previously worked in the corporate world, but now produces some of the best traditional clothing in West Africa today. One of the company’s clients is the current President of Nigeria!

2. Social media has enabled greater exposure of African clothing

The ease and reach to which things can be shared and people can be reached has lead to a much broader range of tastes being served. This can be referred to as the ‘Long Tail’ of African Fashion so to speak. So that even those who previously did not really have interest, due to not seeing anything they liked, now have abundant choices.

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3. The African Diaspora (especially millennials) are re-learning and re-engaging with their culture

The increased interest over the last few years (due in large part to the increased availability of information from sources such as YouTube and Wikipedia), have lead to many in the African diaspora re-engaging and re-learning their culture. And that includes Fashion.

4. Western fashion has started to incorporate African-inspired ideas

You could hardly watch a model walking down a cat-walk in 2015 without seeing at least some African influence. It is no longer rare to see a Dashiki or Kente colored cloth in major fashion shows and parties around Europe nowadays.

5. Celebrities have begun to embrace African fashion

Celebrities such as Chris Brown and Beyonce have been spotted wearing traditional Dashikis and other African clothing. And as we all know, no-one is a better publicist for fashion than celebrities.

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6. Afro-beats has led to increased interest in all aspects of contemporary African culture

And as you might imagine, African culture also includes African fashion. The magnifying glass has been put on African culture in a big way. Interest in contemporary Fashion on the continent is an obvious by-product.

7. The rise of African Art has lead to an increased interest in these things too

African art on its own has seen a huge resurgence in recent years. With many paying millions for the most sought after items in the space. As with the example of Afro-beat, this increased appreciation has a parallel effect on other related areas, such as the Fashion sector.

8. African Fashion is worn more often by people in the Diaspora, leading to more recognition and appreciation

It is now seen as fashionable to wear African-inspired clothing in everyday life. More and more people are being drawn into the niche due to the simple fact that they see others that they know (or in some cases don’t), wearing these clothes.

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9. Increased political consciousness has lead ultimately to an interest in culture

With an increased consciousness of issues that affect black people around the world, such as police brutality, many have in sought answers to the question of how we got here and found a new appreciation for the culture and traditions of the past. Fashion and style of dress being a big part of that.

10. The rise of African cinema (Nollywood in particular)

African cinema’s growth, through channels such as YouTube, and VOD platforms such as iRoko TV has massively encouraged the growth of the African cashion sector. With many of the stars in the space regularly showcasing the best the continent has to offer.

Featured photo credit: Elvert Barnes via flickr.com

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Last Updated on October 18, 2018

10 Benefits of Sleeping Naked You Probably Didn’t Know

10 Benefits of Sleeping Naked You Probably Didn’t Know

Sleeping is one of the most important things we do every night.

Getting the right amount of sleep has an untold number of health benefits and not getting enough sleep is a serious problem in many countries around the world.

So you should have heard of the many benefits of getting adequate sleep, but did you know that you can get additional benefits by sleeping naked?

Here are some benefits of sleeping in the nude:

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Video Summary

1. It is easier.

When you don’t have to worry about sleeping in clothes, things start to get easier. You don’t have to buy pajamas, which can save you money. You have less clothes to wash and less clothes to put away. You may have to clean your bed sheets more often, but not nearly as often as you’d have to wash your pajamas when you run out.

2. It forces you to be ready to go more often.

Some people get off of work, change into their pajamas, and use this as an excuse to stay home the rest of the evening. This can lead to a more sedentary lifestyle, which has been attributed to things like weight gain.[1] When you keep your regular clothes on, you tend to go out more often and that’s a good thing.

3. It can make you feel happier and more free.

Just imagine the feeling of laying in bed naked. You’re free of your pants and underwear. Women, you’re not wearing a constrictive bra. It’s just you sandwiched between two cool sheets. The feeling just makes you want to smile and it makes you feel more free. Everyone can use that kind of good feeling every now and then, and it may even help you be happier as a person.

4. Skin-on-skin contact is the best.

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    If you’re married, or living with your significant other, sleeping naked gives a greater chance of skin-on-skin contact, especially when it comes to cuddling. This kind of contact can also lead to a more active sex life. All of this releases copious amounts of oxytocin, which is the neurotransmitter that helps you feel those good feelings about your significant other.[2]

    5. It could lead to better sleep.

    Let’s revisit the scenario I described above. There are no drawstrings or clothes getting tangled in sheets. You don’t have to worry about shirts getting twisted. All of these distractions go away when you sleep naked and it may help you get better, deeper sleep. You don’t need science to tell you that better, deeper sleep only helps you be healthier.

    6. It can help your skin.

    For once your body gets to breathe. Your private parts, armpits, and feet are generally restricted all day and are often covered by multiple layers, even in the summer time. Give those parts a chance to air out and breathe. This can lower the risk of skin diseases, like athlete’s foot, that result from wet, restricted skin.[3]

    7. It helps you regulate your cortisol.

    Cortisol is a very strange chemical in the body but it can do a lot of damage. When you sleep naked, it helps keep your body temperature at the optimal ranges so your body can better create cortisol. If you sleep overheated your cortisol levels tend to stay high, even after you wake up. This can lead to increased anxiety, cravings for bad food, weight gain, and more terrible things.[4] Sleep naked so you can keep your body temperature down and sleep well so your body can properly produce and regulate cortisol.

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    8. It balances your melatonin and growth hormone.

    Continuing along that same vein, keeping your sleeping environment below 70 degrees (F) every night can help your body regulate its melatonin and growth hormone levels. These chemicals help the body do things like prevent aging and are essential to good health. When you sleep in clothes, your body heats up and prevents effective use of these hormones. In other words, sleeping with clothes on makes you grow old faster.

    9. It can keep your sex organs happier.

    For men, the cooler sleeping conditions allows your testes to remain at a cooler temperature. This helps keep your sperm healthy and your reproductive systems functioning as normal. For women, the cooler and more airy sleeping conditions can actually help prevent yeast infections. Yeast grows better in warm, moist conditions.[5] When it’s cooler and dryer, the growth of yeast is prevented.

    10. Sleeping in the summer is more bearable.

      Summertime is a tricky time to get good sleep. If you don’t have air conditioning, then you may find your bedroom a bit stuffy at night.

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      Shedding those bedtime clothes can help the bedroom feel more comfortable. You may even be able to turn the A/C off on those cooler nights, which can save you a few bucks on your electricity bill.

      Don’t wake up drenched in sweat again because your thermostat is downstairs and the hot air expands up to your bedroom where the thermostat can’t read the warm temperatures.

      Sleep well with your naked body!

      With these tips in mind, it’s time to start taking off your clothes at night!

      Of course, there are times where clothes are preferable. If you are ill or it’s cold outside, then you should sleep with clothes on to help you stay warm and prevent further illness. Otherwise, go commando!

      If you’re looking for more tips to sleep well and get up feeling energetic, I recommend you to check out this guide:

      Want to Feel More Energized Throughout the Day? Start With This

      Reference

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