Advertising
Advertising

10 Reasons Why African Fashion Is Taking The World By Storm

10 Reasons Why African Fashion Is Taking The World By Storm

Since 2011, the number of online searches for the term ‘African Fashion’ has literally been on a non-stop upward growth curve signalling to anyone who’s been paying attention, that there is something going on here. In your day to day life, you may have noticed the recent resurgence of interest with regards to African Clothing and Fashion. Maybe you or a friend choose to wear a Dashiki every once in a while.

Whatever the case may be, the likelihood is you’ve noticed something; African Fashion is growing. But why may have eluded you up till now.

Below I will describe the 10 key reasons why I think that African Fashion has experienced this recent boom. And why, in my opinion, this is only the beginning.

Advertising

1. More and more of the African Diaspora are returning home, starting fashion-focused businesses

Many in the diaspora have decided that now is the time to return home and start up on their own. Fashion is a very popular sector for many starting a new business, as this is one of the lowest cost, most well-known businesses that can be started on the continent.

Social media makes it easier than ever to spread enthusiasm and create new interest in African Fashion as a by-product. An example of this can be found with Roz’Umy Couture in Senegal, whose Senegalese founder previously worked in the corporate world, but now produces some of the best traditional clothing in West Africa today. One of the company’s clients is the current President of Nigeria!

2. Social media has enabled greater exposure of African clothing

The ease and reach to which things can be shared and people can be reached has lead to a much broader range of tastes being served. This can be referred to as the ‘Long Tail’ of African Fashion so to speak. So that even those who previously did not really have interest, due to not seeing anything they liked, now have abundant choices.

Advertising

3. The African Diaspora (especially millennials) are re-learning and re-engaging with their culture

The increased interest over the last few years (due in large part to the increased availability of information from sources such as YouTube and Wikipedia), have lead to many in the African diaspora re-engaging and re-learning their culture. And that includes Fashion.

4. Western fashion has started to incorporate African-inspired ideas

You could hardly watch a model walking down a cat-walk in 2015 without seeing at least some African influence. It is no longer rare to see a Dashiki or Kente colored cloth in major fashion shows and parties around Europe nowadays.

5. Celebrities have begun to embrace African fashion

Celebrities such as Chris Brown and Beyonce have been spotted wearing traditional Dashikis and other African clothing. And as we all know, no-one is a better publicist for fashion than celebrities.

Advertising

6. Afro-beats has led to increased interest in all aspects of contemporary African culture

And as you might imagine, African culture also includes African fashion. The magnifying glass has been put on African culture in a big way. Interest in contemporary Fashion on the continent is an obvious by-product.

7. The rise of African Art has lead to an increased interest in these things too

African art on its own has seen a huge resurgence in recent years. With many paying millions for the most sought after items in the space. As with the example of Afro-beat, this increased appreciation has a parallel effect on other related areas, such as the Fashion sector.

8. African Fashion is worn more often by people in the Diaspora, leading to more recognition and appreciation

It is now seen as fashionable to wear African-inspired clothing in everyday life. More and more people are being drawn into the niche due to the simple fact that they see others that they know (or in some cases don’t), wearing these clothes.

Advertising

9. Increased political consciousness has lead ultimately to an interest in culture

With an increased consciousness of issues that affect black people around the world, such as police brutality, many have in sought answers to the question of how we got here and found a new appreciation for the culture and traditions of the past. Fashion and style of dress being a big part of that.

10. The rise of African cinema (Nollywood in particular)

African cinema’s growth, through channels such as YouTube, and VOD platforms such as iRoko TV has massively encouraged the growth of the African cashion sector. With many of the stars in the space regularly showcasing the best the continent has to offer.

Featured photo credit: Elvert Barnes via flickr.com

More by this author

10 Reasons Why African Fashion Is Taking The World By Storm How to Consistently Come Up with Great Ideas

Trending in Beauty

1 Haircare 101: Hairstyling Tricks for Both Men and Women 2 18 Things You Need To Know Before You Get Your First Tattoo 3 3 Home Exercises To Fix Your Rounded Shoulders In One Month 4 What Your Poop Says About Your Health 5 10 Best Online Shopping Sites I Wish I Knew Earlier

Read Next

Advertising
Advertising
Advertising

Last Updated on December 2, 2019

10 Powerful Ways to Stop Worrying and Start Living Today

10 Powerful Ways to Stop Worrying and Start Living Today

Plato knew that the body and mind are intimately linked. And in the late 1800s, the Mayo brothers, famous physicians, estimated that over half of all hospital beds are filled with people suffering from frustration, anxiety, worry and despair. Causes of worry are everywhere, in our relationships and our jobs, so it’s key we find ways to take charge of the stress.

In his classic book How to Stop Worrying and Start Living, Dale Carnegie offers tools to ditch excessive worrying that help you make a worry-free environment for your private and professional life.

These are the top 10 tips to grab worry by the horns and wrestle it to the ground:

1. Make Your Decision and Never Look Back

Have you ever made a decision in life only to second-guess it afterwards? Of course you have! It’s hard not to wonder whether you’ve done the right thing and whether there might still be time to take another path.

But keep this in mind: you’ve already made your decision, so act decisively on it and dismiss all your anxiety about it.

Don’t stop to hesitate, to reconsider, or to retrace your steps. Once you’ve chosen a course of action, stick to it and never waver.

Advertising

2. Live for Today, Package Things up in “Day-Tight Compartments”

You know that feeling: tossing, turning and worrying over something that happened or something that might, well into the wee hours. To avoid this pointless worrying, you need “day-tight compartments”. Much as a ship has different watertight compartments, your own “day-tight” ones are a way to limit your attention to the present day.

The rule is simple: whatever happened in the past or might happen in the future must not intrude upon today. Everything else has to wait its turn for tomorrow’s box or stay stuck in the past.

3. Embrace the Worst-Case Scenario and Strategize to Offset It

If you’re worried about something, ask yourself: “What’s the worst thing that could happen?” Could you lose your job? Be jailed? Get killed?

Whatever the “worst” might be, it’s probably not so world-ending. You could probably even bounce back from it!

If, for example, you lose your job, you could always find another. Once you accept the worst-case scenario and get thinking about contingency plans, you’ll feel calmer.

4. Put a Lid on Your Worrying

Sometimes we stress endlessly about negative experiences when just walking away from them would serve us far better.

Advertising

To make squashing that worry easier, try this strategy, straight from stock traders: it’s called the “stop-loss” order, where shares are bought at a certain price, and then their price development is observed. If things go badly and the share price hits a certain point, they are sold off immediately. This stops the loss from increasing further.

In the same manner, you can put a stop-loss order on things that cause you stress and grief.

5. Fake It ‘Til You Make It – Happiness, That Is

We can’t directly influence how we feel, but we can nudge ourselves to change through how we think and act.

If you’re feeling sad or low, slap a big grin on your face and whistle a chipper tune. You’ll find it impossible to be blue when acting cheerful. But you don’t necessarily need to act outwardly happy; you can simply think happier thoughts instead.

Marcus Aurelius summed it up aptly:

“Our life is what our thoughts make it.”

6. Give for the Joy of Giving

When we perform acts of kindness, we often do so with the expectation of gratitude. But harboring such expectations will probably leave you disappointed.

One person well aware of this fact was the lawyer Samuel Leibowitz. Over the course of his career, Leibowitz saved 78 people from going to the electric chair. Guess how many thanked him? None.

So stop expecting gratitude when you’re kind to someone. Instead, take joy from the act yourself.

7. Dump Envy – Enjoy Being Uniquely You

Your genes are completely unique. Even if someone had the same parents as you, the likelihood of someone identical to you being born is just one in 300,000 billion.

Despite this amazing fact, many of us long to be someone else, thinking the grass is greener on the other side of the fence. But living your life this way is pointless. Embrace your uniqueness and get comfortable with who you really are: How to Be True to Yourself and Live the Life You Want

8. Haters Will Hate — It Just Means You’re Doing It Right

When you’re criticized, it often means you’re accomplishing something noteworthy. In fact, let’s take it a step further and consider this: the more you’re criticized, the more influential and important a person you likely are.

Advertising

So the next time somebody talks you down, don’t let it get to you. Take it as a compliment!

9. Chill Out! Learn to Rest Before You Get Tired

Scientists agree that emotions are the most common cause of fatigue. And it works the other way around, too: fatigue produces more worries and negative emotions.

It should be clear, therefore, that you’ve got to relax regularly before you feel tired. Otherwise, worries and fatigue will accumulate on top of each other.

It’s impossible to worry when you are relaxed, and regular rest helps you maintain your ability to work effectively.

10. Get Organized and Enjoy Your Work

There are few greater sources of misery in life than having to work, day in, day out, in a job you despise. It would make sense then that you shouldn’t pick a job you hate, or even just dislike doing.

But say you already have a job. How can you make it more enjoyable and worry-free? One way is to stay organized: a desk full of unanswered mails and memos is sure to breed worries.

Advertising

Better yet, rethink about the job you’re doing: What to Do When You Hate Your Job but Want a Successful Career

More About Living a Fulfilling Life

Featured photo credit: Tyler Nix via unsplash.com

Read Next