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15 Best Digital Marketing Tools to Make Your Life Easier

15 Best Digital Marketing Tools to Make Your Life Easier

In this digital era, it is possible that you are managing a large number of projects involving online marketing campaigns, consulting, website auditing, email marketing, etc. And if you are doing these things, you may spend a lot of time manually doing a bunch of tedious tasks.

But what if I told you that many of your tasks can be automated?

It’s true! There are number of tools that can help you automate some of your more routine tasks, which can save you hours. In this article, I have listed the best marketing tools to help you to kick your efforts up a notch; now I will take the liberty to suggest 15 digital marketing tools that can make your life easier.

I have categorized these tools according to their work nature, which will eventually help you better understand them.

Digital Marketing Tools by Category

The four categories are:

  • Search Engine Optimization
  • Website Analytics
  • Content Marketing
  • Email Marketing

Search Engine Optimization Tools

1. Webbee SEO Spider

webbee seo spider

    Webbee is a desktop based SEO Spider tool (developed by Webbee Inc.—a digital marketing agency) which swiftly crawls your website in the same way a search engine bot does. It helps you identify your website’s strengths & weaknesses and give reports on things like sitemaps, Meta data, H-Tags, response codes, internal links, anchor-texts, keyword audit and much more. This powerful tool is a must-have for any marketer looking to add some serious value to their marketing arsenal.

    Free Trial
    Yes (30 days Free Trial)

    Price
    Free + Paid (Starts at $ 15/mo)

    2. DeepCrawl

    deepcrawl

      DeepCrawl is the world’s most comprehensive online website crawler. It analyses your website architecture to understand and monitor technical issues to improve SEO performance.

      Employing best practice and creating technically sound website architecture means your site will be easy to navigate for both users and search engines, ensuring your site is optimized for organic rankings. There’s no point having a great content or link-building strategy if you haven’t got the basics right.

      Free Trial
      NO

      Price
      Paid (Start at $80/mo)

      3. Google Search Console

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      google-search-console

        Google Search Console is the updated name for formerly known Google Webmaster Tools. Google changed the name on May, 2015.

        Google Search Console is a tool that every website owner, webmaster, web marketer and Search Engine Optimizer can use to monitor and maintain their website’s presence in Google search results. It is a free service offered by Google.

        Main features of this tool are: Search Appearance, Search traffic, Google Index, Crawl status, Security Issues and many other resources.

        Price
        Free

        4. Raven Tools

        raven tools

          Thousands of marketers use Raven to schedule marketing reports, discover on-page SEO issues, and manage their marketing campaigns.

          Automating your reporting process saves countless hours since you no longer have to deal with spreadsheets or pasting together data from multiple sources. You can finally report on rankings, analytics, SEO, social media, and advertising data all in one place.

          Free Trial
          Yes (30 days Free Trial)

          Price
          Paid (Start at $99/mo)

          5. SEMrush

          semrush

            SEMrush is the top online competitive research tool for digital marketing professionals. Know what your competition is doing today! Peak into your competitors’ ads, spends, and clicks, as well as their highest-performing keywords and take advantage of what they are missing.

            SEMrush’s deep data has helped 500,000 users worldwide formulate actionable keyword research and traffic reporting for SEO and Content Marketing, and develop insightful digital marketing campaigns for your company or client with their tools. Build your campaign with informed research in international markets (with 26 country-based search databases) and gather customizable reports with historical performance and trends in an easy-to-understand format.

            Free Trial
            10 Requests per Day

            Price
            Paid (Start at $69.75/mo)

            6. Ahrefs

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            ahrefs

              Ahrefs started out as a backlink analysis tool, allowing marketers to quickly discover which websites link to their own site and, more importantly, to their competitors. As search engines have long used
              link popularity as a key factor in ranking websites this made it a cinch to discover how competitors were ranking, replicate their links, and ultimately, outrank them. While link analysis is still one of
              Ahrefs key features, the tool has grown into a full SEM suite which now includes tools for analysing competitor content, discovering which keywords they rank for, which paid ads they are running and more.

              Free Trial
              Yes (14 days Free Trial)

              Price
              Paid (Start at $79/mo)

              7. Moz

              moz

                Moz Pro is a collection of tools built to help marketing professionals improve their SEO and earn more organic traffic from search engines. The toolset focuses on the four pillars of search engine optimization: keywords, crawl, rankings, and links. Their software tracks your progress against the competition, identifies errors and missed opportunities, and nudges you on areas to improve.

                Free Trial
                Yes (30 days Free Trial)

                Price
                Paid (Start at $99/mo)

                Website Analytics Tools

                8. Google Analytics

                Screen-Shot-2015-02-10-at-12.12.30

                  Google Analytics is the must-have tool for traffic analysis. It provides you advanced website analytics that will help you analyze information like traffic from different search engines, social networks, and mobile devices etc., number of visitors on your website, how they make their way through sales funnel and what they do on your website in real time.

                  Price
                  Free

                  9. Kissmetrics

                  woocommerce-kissmetrics-metrics-screenshot

                    Kissmetrics is an analytics tool that helps marketers increase conversions and make better marketing and growth decisions. Kissmetrics is different because it ties every visit and action on your website to a person—even if they’re using multiple devices.

                    Kissmetrics believe less is more (so much, that “Keep It Simple” is part of their name). By simply showing marketers what’s working and what’s not, they can focus on growing their business without getting drowned in massive data. Kissmetrics gives users only the data they need to answer their most important questions.

                    Free Trial
                    Yes (14 days Free Trial)

                    Price
                    Paid (Start at $200/mo)

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                    10. Crazy Egg

                    crazyegg

                      Crazy Egg is a usability and conversion tool that helps websites convert more visitors into followers. Through reporting such as heatmaps and scrollmaps, as well as a/b testing, you can optimize your sales with Crazy Egg.

                      Free Trial
                      Yes (30 days Free Trial)

                      Price
                      Paid (Start at $9/mo)

                      Content Marketing Tools

                      11. Buzzsumo

                      buzzsumo

                        BuzzSumo is a tool designed to help you create and share better content in three stages:

                        Research: Discover what people are sharing the most in your niche and analyze what topics, headlines, and content formats work.

                        Amplification: Find important influencers around your niche and reach out to them for guest posts, sharing and interview opportunities.

                        Monitoring: Receive content alerts around any subject as new articles are published or use them to track the content of your competitors.

                        Free Trial
                        Yes (14 days Free Trial)

                        Price
                        Paid (Start at $99/mo)

                        12. ContentMarketer.io

                        contentmarketer

                          ContentMarketer is an outreach tool that helps you find the email address or twitter username of people you’ve mentioned in an article or via uploading a CSV list of names.

                          You can use Content Marketer to notify those people & companies you mentioned in an article. It can help you to get shares and build a relationship with other influencers. This tool removes manual process of finding contact information and can save a few hours for each content promotion.

                          Free Trial
                          Yes (14 days Free Trial)

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                          Price
                          Paid (Start at $9/mo)

                          Email Marketing Tools

                          13. MailChimp

                          mailchimp

                            Nowadays millions of people are using MailChimp for email marketing purposes and because of that it has become one of the most dominant email marketing tools in the market. It offers very simple and user-friendly structure, even a newbie can also setup email campaign very easily. You can also design your email to attract users with the help of this tool.

                            This is the first tool offering “freemium” plan i.e. free forever. In free plan it includes up to 2,000 subscribers and 12,000 e-mails monthly.

                            Free Trial
                            Yes (Forever)

                            Price
                            Free + Paid (Start at $20/mo)

                            14. GetResponse

                            getresponse

                              GetResponse is a complete email marketing and lead generation platform. It is offering SMBs and enterprise clients an effective, all-in-one innovative marketing suite to support their marketing strategy at a price that won’t blow their budget. This mean business owners save time and money, having all their lead generation and nurturing tools in one place, allowing them to focus on creating and delivering the best content to their audience.

                              It cover advanced features such as responsive email design, webinars, landing page creator, web form builder, surveys, email analytics, email automation, and smart list import.

                              Free Trial
                              Yes (30 days Free Trial)

                              Price
                              Paid (Start at $12.75/mo)

                              15. Aweber

                              aweber

                                Aweber is web-based email marketing software that helps small businesses to automate email follow up and newsletter delivery for increased customer retention and higher sales. It offers very simple templates to create attractive email marketing campaigns for your business.

                                Free Trial
                                Yes (30 days Free Trial)

                                Price
                                Paid (Start at $19/mo)

                                What Do You Think?

                                I have personally searched these tools and am using them. They are awesome. Or maybe I missed a first-class Tool? Now it’s your turn and I would love to hear from you.

                                Featured photo credit: voyager_legend_uc_woman_cafe_computer by plantronicsgermany via Flickr via flickr.com

                                More by this author

                                Asim Mughal

                                Co-Founder at Webbee Inc.

                                15 Best Digital Marketing Tools to Make Your Life Easier

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                                Last Updated on July 8, 2020

                                10 Smart Productivity Software to Boost Work Performance

                                10 Smart Productivity Software to Boost Work Performance

                                Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

                                Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

                                As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

                                In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

                                Projects and Tasks Management

                                1. Monday dot com

                                  Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

                                  The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

                                  The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

                                  The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

                                  Check out the software here!

                                  2. Asana

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                                    The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

                                    The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

                                    Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

                                    Check out the software here!

                                    3. Trello

                                      Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

                                      Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

                                      Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

                                      Check out the software here!

                                      4. Jira

                                        The Jira software is flexible and heralded as the next-generation project.

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                                        The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

                                        The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

                                        Check out the software here!

                                        5. Evernote Business

                                          Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

                                          The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

                                          Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

                                          Check out the software here!

                                          Communication

                                          6. Slack

                                            Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

                                            Check out the software here!

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                                            7. Spike

                                              Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                                              Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                                              Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                                              Check out the software here!

                                              Creation

                                              8. Office 365

                                                Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                                                Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                                                You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                                                Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                                                Check out the software here!

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                                                9. Grammarly

                                                  Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                                                  Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                                                  Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                                                  Check out the software here!

                                                  Team Analytics

                                                  10. ActivTrak

                                                    ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                                                    The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                                                    Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                                                    Check out the software here!

                                                    The Bottom Line

                                                    Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                                                    More Productivity Tools

                                                    Featured photo credit: Domenico Loia via unsplash.com

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