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15 Best Digital Marketing Tools to Make Your Life Easier

15 Best Digital Marketing Tools to Make Your Life Easier

In this digital era, it is possible that you are managing a large number of projects involving online marketing campaigns, consulting, website auditing, email marketing, etc. And if you are doing these things, you may spend a lot of time manually doing a bunch of tedious tasks.

But what if I told you that many of your tasks can be automated?

It’s true! There are number of tools that can help you automate some of your more routine tasks, which can save you hours. In this article, I have listed the best marketing tools to help you to kick your efforts up a notch; now I will take the liberty to suggest 15 digital marketing tools that can make your life easier.

I have categorized these tools according to their work nature, which will eventually help you better understand them.

Digital Marketing Tools by Category

The four categories are:

  • Search Engine Optimization
  • Website Analytics
  • Content Marketing
  • Email Marketing

Search Engine Optimization Tools

1. Webbee SEO Spider

webbee seo spider

    Webbee is a desktop based SEO Spider tool (developed by Webbee Inc.—a digital marketing agency) which swiftly crawls your website in the same way a search engine bot does. It helps you identify your website’s strengths & weaknesses and give reports on things like sitemaps, Meta data, H-Tags, response codes, internal links, anchor-texts, keyword audit and much more. This powerful tool is a must-have for any marketer looking to add some serious value to their marketing arsenal.

    Free Trial
    Yes (30 days Free Trial)

    Price
    Free + Paid (Starts at $ 15/mo)

    2. DeepCrawl

    deepcrawl

      DeepCrawl is the world’s most comprehensive online website crawler. It analyses your website architecture to understand and monitor technical issues to improve SEO performance.

      Employing best practice and creating technically sound website architecture means your site will be easy to navigate for both users and search engines, ensuring your site is optimized for organic rankings. There’s no point having a great content or link-building strategy if you haven’t got the basics right.

      Free Trial
      NO

      Price
      Paid (Start at $80/mo)

      3. Google Search Console

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      google-search-console

        Google Search Console is the updated name for formerly known Google Webmaster Tools. Google changed the name on May, 2015.

        Google Search Console is a tool that every website owner, webmaster, web marketer and Search Engine Optimizer can use to monitor and maintain their website’s presence in Google search results. It is a free service offered by Google.

        Main features of this tool are: Search Appearance, Search traffic, Google Index, Crawl status, Security Issues and many other resources.

        Price
        Free

        4. Raven Tools

        raven tools

          Thousands of marketers use Raven to schedule marketing reports, discover on-page SEO issues, and manage their marketing campaigns.

          Automating your reporting process saves countless hours since you no longer have to deal with spreadsheets or pasting together data from multiple sources. You can finally report on rankings, analytics, SEO, social media, and advertising data all in one place.

          Free Trial
          Yes (30 days Free Trial)

          Price
          Paid (Start at $99/mo)

          5. SEMrush

          semrush

            SEMrush is the top online competitive research tool for digital marketing professionals. Know what your competition is doing today! Peak into your competitors’ ads, spends, and clicks, as well as their highest-performing keywords and take advantage of what they are missing.

            SEMrush’s deep data has helped 500,000 users worldwide formulate actionable keyword research and traffic reporting for SEO and Content Marketing, and develop insightful digital marketing campaigns for your company or client with their tools. Build your campaign with informed research in international markets (with 26 country-based search databases) and gather customizable reports with historical performance and trends in an easy-to-understand format.

            Free Trial
            10 Requests per Day

            Price
            Paid (Start at $69.75/mo)

            6. Ahrefs

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            ahrefs

              Ahrefs started out as a backlink analysis tool, allowing marketers to quickly discover which websites link to their own site and, more importantly, to their competitors. As search engines have long used
              link popularity as a key factor in ranking websites this made it a cinch to discover how competitors were ranking, replicate their links, and ultimately, outrank them. While link analysis is still one of
              Ahrefs key features, the tool has grown into a full SEM suite which now includes tools for analysing competitor content, discovering which keywords they rank for, which paid ads they are running and more.

              Free Trial
              Yes (14 days Free Trial)

              Price
              Paid (Start at $79/mo)

              7. Moz

              moz

                Moz Pro is a collection of tools built to help marketing professionals improve their SEO and earn more organic traffic from search engines. The toolset focuses on the four pillars of search engine optimization: keywords, crawl, rankings, and links. Their software tracks your progress against the competition, identifies errors and missed opportunities, and nudges you on areas to improve.

                Free Trial
                Yes (30 days Free Trial)

                Price
                Paid (Start at $99/mo)

                Website Analytics Tools

                8. Google Analytics

                Screen-Shot-2015-02-10-at-12.12.30

                  Google Analytics is the must-have tool for traffic analysis. It provides you advanced website analytics that will help you analyze information like traffic from different search engines, social networks, and mobile devices etc., number of visitors on your website, how they make their way through sales funnel and what they do on your website in real time.

                  Price
                  Free

                  9. Kissmetrics

                  woocommerce-kissmetrics-metrics-screenshot

                    Kissmetrics is an analytics tool that helps marketers increase conversions and make better marketing and growth decisions. Kissmetrics is different because it ties every visit and action on your website to a person—even if they’re using multiple devices.

                    Kissmetrics believe less is more (so much, that “Keep It Simple” is part of their name). By simply showing marketers what’s working and what’s not, they can focus on growing their business without getting drowned in massive data. Kissmetrics gives users only the data they need to answer their most important questions.

                    Free Trial
                    Yes (14 days Free Trial)

                    Price
                    Paid (Start at $200/mo)

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                    10. Crazy Egg

                    crazyegg

                      Crazy Egg is a usability and conversion tool that helps websites convert more visitors into followers. Through reporting such as heatmaps and scrollmaps, as well as a/b testing, you can optimize your sales with Crazy Egg.

                      Free Trial
                      Yes (30 days Free Trial)

                      Price
                      Paid (Start at $9/mo)

                      Content Marketing Tools

                      11. Buzzsumo

                      buzzsumo

                        BuzzSumo is a tool designed to help you create and share better content in three stages:

                        Research: Discover what people are sharing the most in your niche and analyze what topics, headlines, and content formats work.

                        Amplification: Find important influencers around your niche and reach out to them for guest posts, sharing and interview opportunities.

                        Monitoring: Receive content alerts around any subject as new articles are published or use them to track the content of your competitors.

                        Free Trial
                        Yes (14 days Free Trial)

                        Price
                        Paid (Start at $99/mo)

                        12. ContentMarketer.io

                        contentmarketer

                          ContentMarketer is an outreach tool that helps you find the email address or twitter username of people you’ve mentioned in an article or via uploading a CSV list of names.

                          You can use Content Marketer to notify those people & companies you mentioned in an article. It can help you to get shares and build a relationship with other influencers. This tool removes manual process of finding contact information and can save a few hours for each content promotion.

                          Free Trial
                          Yes (14 days Free Trial)

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                          Price
                          Paid (Start at $9/mo)

                          Email Marketing Tools

                          13. MailChimp

                          mailchimp

                            Nowadays millions of people are using MailChimp for email marketing purposes and because of that it has become one of the most dominant email marketing tools in the market. It offers very simple and user-friendly structure, even a newbie can also setup email campaign very easily. You can also design your email to attract users with the help of this tool.

                            This is the first tool offering “freemium” plan i.e. free forever. In free plan it includes up to 2,000 subscribers and 12,000 e-mails monthly.

                            Free Trial
                            Yes (Forever)

                            Price
                            Free + Paid (Start at $20/mo)

                            14. GetResponse

                            getresponse

                              GetResponse is a complete email marketing and lead generation platform. It is offering SMBs and enterprise clients an effective, all-in-one innovative marketing suite to support their marketing strategy at a price that won’t blow their budget. This mean business owners save time and money, having all their lead generation and nurturing tools in one place, allowing them to focus on creating and delivering the best content to their audience.

                              It cover advanced features such as responsive email design, webinars, landing page creator, web form builder, surveys, email analytics, email automation, and smart list import.

                              Free Trial
                              Yes (30 days Free Trial)

                              Price
                              Paid (Start at $12.75/mo)

                              15. Aweber

                              aweber

                                Aweber is web-based email marketing software that helps small businesses to automate email follow up and newsletter delivery for increased customer retention and higher sales. It offers very simple templates to create attractive email marketing campaigns for your business.

                                Free Trial
                                Yes (30 days Free Trial)

                                Price
                                Paid (Start at $19/mo)

                                What Do You Think?

                                I have personally searched these tools and am using them. They are awesome. Or maybe I missed a first-class Tool? Now it’s your turn and I would love to hear from you.

                                Featured photo credit: voyager_legend_uc_woman_cafe_computer by plantronicsgermany via Flickr via flickr.com

                                More by this author

                                Asim Mughal

                                Co-Founder at Webbee Inc.

                                15 Best Digital Marketing Tools to Make Your Life Easier

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                                Last Updated on August 16, 2019

                                10 Best Calendar Apps to Stay on Track in 2019

                                10 Best Calendar Apps to Stay on Track in 2019

                                The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

                                Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

                                Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

                                In this article, we are going to check out the best calendars apps to help you stay organized.

                                1. Cal Calendar

                                  Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

                                  The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

                                  Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

                                  Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

                                  What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

                                  Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

                                  Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

                                  Available for iOS and Android

                                  2. Google Calendar

                                    Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

                                    Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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                                    Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

                                    The program is super easy and will not cost a dime for you. It is a good thing, right?

                                    Available for iOS and Android

                                    3. Jorte Calendar

                                      Jorte Calendar is one of the most popular calendar applications in the Google Play store.

                                      The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

                                      Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

                                      For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

                                      A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

                                      Available for iOS and Android

                                      4. Business Calendar

                                        Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

                                        The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

                                        You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

                                        The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

                                        Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

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                                        Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

                                        Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

                                        A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

                                        Available for Android

                                        5. aCalendar

                                          aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

                                          Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

                                          Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

                                          When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

                                          Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

                                          The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

                                          The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

                                          Available for Android

                                          6. DigiCal Calendar

                                            DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                                            With this calendar application, you can synchronize all your calendars and view them in different ways.

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                                            Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                                            The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                                            Available for Android

                                            7. SolCalendar

                                              SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                                              The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                                              Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                                              Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                                              Available for Android

                                              8. Calendar

                                                Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                                                A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                                                Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                                                Available for Desktop, iOS and Android

                                                9. Today Calendar

                                                  Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                                                  The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                                                  If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                                                  Available for Android

                                                  10. Calendar Widget: Month

                                                    Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                                                    Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                                                    The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                                                    This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                                                    If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                                                    At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                                                    Available for Android

                                                    Our Verdict

                                                    Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                                                    Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                                                    Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                                                    The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

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                                                    Featured photo credit: Unsplash via unsplash.com

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