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15 Best Digital Marketing Tools to Make Your Life Easier

15 Best Digital Marketing Tools to Make Your Life Easier

In this digital era, it is possible that you are managing a large number of projects involving online marketing campaigns, consulting, website auditing, email marketing, etc. And if you are doing these things, you may spend a lot of time manually doing a bunch of tedious tasks.

But what if I told you that many of your tasks can be automated?

It’s true! There are number of tools that can help you automate some of your more routine tasks, which can save you hours. In this article, I have listed the best marketing tools to help you to kick your efforts up a notch; now I will take the liberty to suggest 15 digital marketing tools that can make your life easier.

I have categorized these tools according to their work nature, which will eventually help you better understand them.

Digital Marketing Tools by Category

The four categories are:

  • Search Engine Optimization
  • Website Analytics
  • Content Marketing
  • Email Marketing

Search Engine Optimization Tools

1. Webbee SEO Spider

webbee seo spider

    Webbee is a desktop based SEO Spider tool (developed by Webbee Inc.—a digital marketing agency) which swiftly crawls your website in the same way a search engine bot does. It helps you identify your website’s strengths & weaknesses and give reports on things like sitemaps, Meta data, H-Tags, response codes, internal links, anchor-texts, keyword audit and much more. This powerful tool is a must-have for any marketer looking to add some serious value to their marketing arsenal.

    Free Trial
    Yes (30 days Free Trial)

    Price
    Free + Paid (Starts at $ 15/mo)

    2. DeepCrawl

    deepcrawl

      DeepCrawl is the world’s most comprehensive online website crawler. It analyses your website architecture to understand and monitor technical issues to improve SEO performance.

      Employing best practice and creating technically sound website architecture means your site will be easy to navigate for both users and search engines, ensuring your site is optimized for organic rankings. There’s no point having a great content or link-building strategy if you haven’t got the basics right.

      Free Trial
      NO

      Price
      Paid (Start at $80/mo)

      3. Google Search Console

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      google-search-console

        Google Search Console is the updated name for formerly known Google Webmaster Tools. Google changed the name on May, 2015.

        Google Search Console is a tool that every website owner, webmaster, web marketer and Search Engine Optimizer can use to monitor and maintain their website’s presence in Google search results. It is a free service offered by Google.

        Main features of this tool are: Search Appearance, Search traffic, Google Index, Crawl status, Security Issues and many other resources.

        Price
        Free

        4. Raven Tools

        raven tools

          Thousands of marketers use Raven to schedule marketing reports, discover on-page SEO issues, and manage their marketing campaigns.

          Automating your reporting process saves countless hours since you no longer have to deal with spreadsheets or pasting together data from multiple sources. You can finally report on rankings, analytics, SEO, social media, and advertising data all in one place.

          Free Trial
          Yes (30 days Free Trial)

          Price
          Paid (Start at $99/mo)

          5. SEMrush

          semrush

            SEMrush is the top online competitive research tool for digital marketing professionals. Know what your competition is doing today! Peak into your competitors’ ads, spends, and clicks, as well as their highest-performing keywords and take advantage of what they are missing.

            SEMrush’s deep data has helped 500,000 users worldwide formulate actionable keyword research and traffic reporting for SEO and Content Marketing, and develop insightful digital marketing campaigns for your company or client with their tools. Build your campaign with informed research in international markets (with 26 country-based search databases) and gather customizable reports with historical performance and trends in an easy-to-understand format.

            Free Trial
            10 Requests per Day

            Price
            Paid (Start at $69.75/mo)

            6. Ahrefs

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            ahrefs

              Ahrefs started out as a backlink analysis tool, allowing marketers to quickly discover which websites link to their own site and, more importantly, to their competitors. As search engines have long used
              link popularity as a key factor in ranking websites this made it a cinch to discover how competitors were ranking, replicate their links, and ultimately, outrank them. While link analysis is still one of
              Ahrefs key features, the tool has grown into a full SEM suite which now includes tools for analysing competitor content, discovering which keywords they rank for, which paid ads they are running and more.

              Free Trial
              Yes (14 days Free Trial)

              Price
              Paid (Start at $79/mo)

              7. Moz

              moz

                Moz Pro is a collection of tools built to help marketing professionals improve their SEO and earn more organic traffic from search engines. The toolset focuses on the four pillars of search engine optimization: keywords, crawl, rankings, and links. Their software tracks your progress against the competition, identifies errors and missed opportunities, and nudges you on areas to improve.

                Free Trial
                Yes (30 days Free Trial)

                Price
                Paid (Start at $99/mo)

                Website Analytics Tools

                8. Google Analytics

                Screen-Shot-2015-02-10-at-12.12.30

                  Google Analytics is the must-have tool for traffic analysis. It provides you advanced website analytics that will help you analyze information like traffic from different search engines, social networks, and mobile devices etc., number of visitors on your website, how they make their way through sales funnel and what they do on your website in real time.

                  Price
                  Free

                  9. Kissmetrics

                  woocommerce-kissmetrics-metrics-screenshot

                    Kissmetrics is an analytics tool that helps marketers increase conversions and make better marketing and growth decisions. Kissmetrics is different because it ties every visit and action on your website to a person—even if they’re using multiple devices.

                    Kissmetrics believe less is more (so much, that “Keep It Simple” is part of their name). By simply showing marketers what’s working and what’s not, they can focus on growing their business without getting drowned in massive data. Kissmetrics gives users only the data they need to answer their most important questions.

                    Free Trial
                    Yes (14 days Free Trial)

                    Price
                    Paid (Start at $200/mo)

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                    10. Crazy Egg

                    crazyegg

                      Crazy Egg is a usability and conversion tool that helps websites convert more visitors into followers. Through reporting such as heatmaps and scrollmaps, as well as a/b testing, you can optimize your sales with Crazy Egg.

                      Free Trial
                      Yes (30 days Free Trial)

                      Price
                      Paid (Start at $9/mo)

                      Content Marketing Tools

                      11. Buzzsumo

                      buzzsumo

                        BuzzSumo is a tool designed to help you create and share better content in three stages:

                        Research: Discover what people are sharing the most in your niche and analyze what topics, headlines, and content formats work.

                        Amplification: Find important influencers around your niche and reach out to them for guest posts, sharing and interview opportunities.

                        Monitoring: Receive content alerts around any subject as new articles are published or use them to track the content of your competitors.

                        Free Trial
                        Yes (14 days Free Trial)

                        Price
                        Paid (Start at $99/mo)

                        12. ContentMarketer.io

                        contentmarketer

                          ContentMarketer is an outreach tool that helps you find the email address or twitter username of people you’ve mentioned in an article or via uploading a CSV list of names.

                          You can use Content Marketer to notify those people & companies you mentioned in an article. It can help you to get shares and build a relationship with other influencers. This tool removes manual process of finding contact information and can save a few hours for each content promotion.

                          Free Trial
                          Yes (14 days Free Trial)

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                          Price
                          Paid (Start at $9/mo)

                          Email Marketing Tools

                          13. MailChimp

                          mailchimp

                            Nowadays millions of people are using MailChimp for email marketing purposes and because of that it has become one of the most dominant email marketing tools in the market. It offers very simple and user-friendly structure, even a newbie can also setup email campaign very easily. You can also design your email to attract users with the help of this tool.

                            This is the first tool offering “freemium” plan i.e. free forever. In free plan it includes up to 2,000 subscribers and 12,000 e-mails monthly.

                            Free Trial
                            Yes (Forever)

                            Price
                            Free + Paid (Start at $20/mo)

                            14. GetResponse

                            getresponse

                              GetResponse is a complete email marketing and lead generation platform. It is offering SMBs and enterprise clients an effective, all-in-one innovative marketing suite to support their marketing strategy at a price that won’t blow their budget. This mean business owners save time and money, having all their lead generation and nurturing tools in one place, allowing them to focus on creating and delivering the best content to their audience.

                              It cover advanced features such as responsive email design, webinars, landing page creator, web form builder, surveys, email analytics, email automation, and smart list import.

                              Free Trial
                              Yes (30 days Free Trial)

                              Price
                              Paid (Start at $12.75/mo)

                              15. Aweber

                              aweber

                                Aweber is web-based email marketing software that helps small businesses to automate email follow up and newsletter delivery for increased customer retention and higher sales. It offers very simple templates to create attractive email marketing campaigns for your business.

                                Free Trial
                                Yes (30 days Free Trial)

                                Price
                                Paid (Start at $19/mo)

                                What Do You Think?

                                I have personally searched these tools and am using them. They are awesome. Or maybe I missed a first-class Tool? Now it’s your turn and I would love to hear from you.

                                Featured photo credit: voyager_legend_uc_woman_cafe_computer by plantronicsgermany via Flickr via flickr.com

                                More by this author

                                Asim Mughal

                                Co-Founder at Webbee Inc.

                                15 Best Digital Marketing Tools to Make Your Life Easier

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                                1 11 Meeting Scheduler Apps to Boost Your Productivity 2 To Automate or not to Automate Your Personal Productivity System 3 7 Best Project Management Apps to Boost Productivity 4 10 Smartest Productivity Software to Improve Your Work Performance 5 16 Less Known Gmail Hacks That Will Super Boost Your Productivity

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                                Last Updated on October 16, 2019

                                11 Meeting Scheduler Apps to Boost Your Productivity

                                11 Meeting Scheduler Apps to Boost Your Productivity

                                Automations are key to improving efficiency. Set the system up right from the beginning and you’ll reduce the amount of no-shows and cancellations.

                                Whatever your business is, with automations, meeting scheduler apps do more than just streamline appointment setting. They prime your workflow for maximum results.

                                Meeting scheduler apps are awesome if you use them right. Use them wrong and you can look like an arrogant elitist.

                                In this article, I will share with you 11 great meeting scheduler apps you can start using today to boost your productivity.

                                1. ScheduleOnce

                                  ScheduleOnce is an industry leader and robust solution. Whether you work alone or have a large team, ScheduleOnce can support you.

                                  ScheduleOnce allows you to create multiple users and multiple calendars. I use one calendar for booking podcast guests with automations set up to prep my guests for our interview. I use another calendar for strategy sessions and coaching calls.

                                  ScheduleOnce also has embeddable widgets so you can keep the scheduler inside your own website.

                                  Starting at $7 a month and a 14 day free trial, ScheduleOnce can fit a variety of needs in business.

                                  Available on Web

                                  2. Calendly

                                    Calendly stands out for its clean, easy to use interface. If you like clean design, Calendly might be your choice. It too has robust automations and integrations for individuals and teams alike.

                                    You can try Calendly free for 14 days. Their basic plan is free while their most robust plan is only $12 a month.

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                                    Available on Web | Google Chrome Extension

                                    3. Assistant.to

                                      For those who use gmail, Assistant.to is a super simple solution.

                                      From inside an email, you click on the Assistant.to icon and pick times your free. Assistant.to embeds the times directly into the email so the recipient can quickly pick a time that works for them.

                                      While it doesn’t have all the bells and whistles of apps like Calendly or ScheduleOnce, Assistant.to is completely free.

                                      Available on Web

                                      4. Acuityscheduling

                                        Acuity is a robust meeting scheduler very similar to ScheduleOnce. It integrates with CRMs, Email Marketing platforms, Analytics tools and accounting software.

                                        It comes with a 14 day free trial. They have a free solo account but if you want the benefit of the integrations, you’ll start as low as $15 a month and can cost up to $50 a month.

                                        Available on Web | iOS | Android

                                        5. Pick

                                          Built for simplicity, Pick is direct and easy to use. You can create your own url extension like pick.co/yournamehere and it integrates with Google calendar and Office 365.

                                          At $3 a month, this is a great tool for quick scheduling.

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                                          Available on Web

                                          6. X.ai

                                            For those who are early adopters of AI, this may be the solution for you. X.ai created two AI assistants they call Amy and Andrew Ingram. After setting up your account you simply CC them on your emails with the person you’re wanting to schedule and the AI assistants will email your guests from there until your appointment is set.

                                            This type of scheduler feels more personal because of the dialogue. There are stories on their site of people thinking Amy and Andrew are real people. X.ai integrates with Google, Office 365 and Outlook.

                                            Starting at $29 a month for an Individual account and $39 a month per user for a Team account, Amy and Andrew are ready to schedule meetings for you. Want to try it out first? They do have a free trial.

                                            Available on Web

                                            7. YouCanBook.me

                                              is another competitive solution for scheduling meetings online. You can manage the calendars of your entire team, configure booking forms, and integrate with your calendar.

                                              They have a free account branded with their company name or you can have some control over your branding and appearance at $10 a month for all their features. Either way, this company is worth a look.

                                              Available on Web

                                              8. Doodle

                                                Doodle is unique in the space of meeting schedulers because it helps groups of people find a time to meet that works for everyone.

                                                It integrates with your calendar and allows you to send a poll to all invited. Once people vote on the poll you can see which time works best for everyone.

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                                                You can also run polls for food preferences if you’re scheduling a lunch meeting or a section of town if people are coming from all over.

                                                While there is a free account, you’ll unlock it’s potential starting at $39 per year.

                                                Available on Web | iOS | Android

                                                9. WhenAvailable

                                                  WhenAvailable is another scheduler that works for groups of people. You can use it to schedule a pickup game of basketball, decide on your next book club or book your family reunion.

                                                  Their free account allows up to 20 guests, unlimited events and one contact group. For $15 a year you unlock all the goodies including reminders and chat messages.

                                                  Available on Web

                                                  10. Rally

                                                    Like Doodle and WhenAvailable, Rallly is helpful for scheduling meetings and events with multiple people involved. You create a poll and everyone votes. It’s quick and easy.

                                                    Unlike Doodle, it doesn’t have as many features, but it’s entirely free.

                                                    Available on Web

                                                    11. NeedtoMeet

                                                      Finishing strong, NeedtoMeet is our last app that allows you to schedule meetings or events for multiple people. It has mobile apps, custom urls, easy polling, notifications and commenting.

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                                                      NeedtoMeet also allows 1:1 Meetings for things like performance reviews for your whole team. You send out the your calendar slots to your team and they can only pick 1 slot, minimizing the amount of emails and scheduling you have to coordinate.

                                                      While they have a free account, you can unlock all features for only $19 a year.

                                                      Available on Web

                                                      Bonus: Don’t Make These Common Mistakes When Using Meeting Schedulers

                                                      In the excitement of streamlining your scheduling process, it can be easy to forget the feelings of those you’re inviting to meet. I know. I’ve done this.

                                                      To say “Hey, schedule time on my calendar” feels colder than “Hey, here’s my calendar. To avoid all the back and forth, pick a time that works best for you.”

                                                      Always make sure to frame your invite with your scheduler app with the benefit to them and why we’re doing it this way rather than the old fashioned, personal way.

                                                      A little finesse goes a long way. Without it, you risk seeming transactional and cold.

                                                      Some meeting scheduler widgets you can embed in your site can take a couple seconds to load. If you go this route, make sure there’s text just above the widget that lets your guest know the calendar will appear below and to wait for it to load.

                                                      If you use an online meeting tool like Zoom, it’s also important to explicitly let them know the meeting will take place on Zoom and include the Zoom link in the email reminder. Many make the mistake of not clarifying where the meeting will actually take place which can create last minute chaos at the time of the meeting.

                                                      Should you require special settings, like ethernet, external mics or lighting, let your guests know that on your thank you page and reminder emails so they are prepared for the meeting and you end up with the best meeting possible.

                                                      With clear communication in your automation, your meeting scheduler tools can almost perform like a virtual assistant for a fraction of the cost, or free, depending on the app you choose.

                                                      The Bottom Line

                                                      Meeting scheduler apps are diverse in features and unique in design. Before committing to one and realizing it’s not a fit, I recommend exploring which 3 might best fit you and then doing a trial with each of them at the same time so that you can see how they feel as you use them side by side.

                                                      Scheduling meetings the old fashioned way can be tedious. Conversely, finding a scheduling app that works seamlessly in the background is heavenly.

                                                      Like cell phones, meeting scheduler apps are moving from a nice-to-have luxury to must-have necessity in the lives of productive people. As you explore your options, stay true to your brand and the tools that have worked well for you to this point and simply find a meeting scheduler app that plays well with what you have created.

                                                      Featured photo credit: rawpixel via unsplash.com

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