In this digital era, it is possible that you are managing a large number of projects involving online marketing campaigns, consulting, website auditing, email marketing, etc. And if you are doing these things, you may spend a lot of time manually doing a bunch of tedious tasks.
But what if I told you that many of your tasks can be automated?
It’s true! There are number of tools that can help you automate some of your more routine tasks, which can save you hours. In this article, I have listed the best marketing tools to help you to kick your efforts up a notch; now I will take the liberty to suggest 15 digital marketing tools that can make your life easier.
I have categorized these tools according to their work nature, which will eventually help you better understand them.
Digital Marketing Tools by Category
The four categories are:
- Search Engine Optimization
- Website Analytics
- Content Marketing
- Email Marketing
Search Engine Optimization Tools
1. Webbee SEO Spider
Webbee is a desktop based SEO Spider tool (developed by Webbee Inc.—a digital marketing agency) which swiftly crawls your website in the same way a search engine bot does. It helps you identify your website’s strengths & weaknesses and give reports on things like sitemaps, Meta data, H-Tags, response codes, internal links, anchor-texts, keyword audit and much more. This powerful tool is a must-have for any marketer looking to add some serious value to their marketing arsenal.
Free Trial
Yes (30 days Free Trial)
Price
Free + Paid (Starts at $ 15/mo)
2. DeepCrawl
DeepCrawl is the world’s most comprehensive online website crawler. It analyses your website architecture to understand and monitor technical issues to improve SEO performance.
Employing best practice and creating technically sound website architecture means your site will be easy to navigate for both users and search engines, ensuring your site is optimized for organic rankings. There’s no point having a great content or link-building strategy if you haven’t got the basics right.
Free Trial
NO
Price
Paid (Start at $80/mo)
3. Google Search Console
Google Search Console is the updated name for formerly known Google Webmaster Tools. Google changed the name on May, 2015.
Google Search Console is a tool that every website owner, webmaster, web marketer and Search Engine Optimizer can use to monitor and maintain their website’s presence in Google search results. It is a free service offered by Google.
Main features of this tool are: Search Appearance, Search traffic, Google Index, Crawl status, Security Issues and many other resources.
Price
Free
4. Raven Tools
Thousands of marketers use Raven to schedule marketing reports, discover on-page SEO issues, and manage their marketing campaigns.
Automating your reporting process saves countless hours since you no longer have to deal with spreadsheets or pasting together data from multiple sources. You can finally report on rankings, analytics, SEO, social media, and advertising data all in one place.
Free Trial
Yes (30 days Free Trial)
Price
Paid (Start at $99/mo)
5. SEMrush
SEMrush is the top online competitive research tool for digital marketing professionals. Know what your competition is doing today! Peak into your competitors’ ads, spends, and clicks, as well as their highest-performing keywords and take advantage of what they are missing.
SEMrush’s deep data has helped 500,000 users worldwide formulate actionable keyword research and traffic reporting for SEO and Content Marketing, and develop insightful digital marketing campaigns for your company or client with their tools. Build your campaign with informed research in international markets (with 26 country-based search databases) and gather customizable reports with historical performance and trends in an easy-to-understand format.
Free Trial
10 Requests per Day
Price
Paid (Start at $69.75/mo)
6. Ahrefs
Ahrefs started out as a backlink analysis tool, allowing marketers to quickly discover which websites link to their own site and, more importantly, to their competitors. As search engines have long used
link popularity as a key factor in ranking websites this made it a cinch to discover how competitors were ranking, replicate their links, and ultimately, outrank them. While link analysis is still one of
Ahrefs key features, the tool has grown into a full SEM suite which now includes tools for analysing competitor content, discovering which keywords they rank for, which paid ads they are running and more.
Free Trial
Yes (14 days Free Trial)
Price
Paid (Start at $79/mo)
7. Moz
Moz Pro is a collection of tools built to help marketing professionals improve their SEO and earn more organic traffic from search engines. The toolset focuses on the four pillars of search engine optimization: keywords, crawl, rankings, and links. Their software tracks your progress against the competition, identifies errors and missed opportunities, and nudges you on areas to improve.
Free Trial
Yes (30 days Free Trial)
Price
Paid (Start at $99/mo)
Website Analytics Tools
8. Google Analytics
Google Analytics is the must-have tool for traffic analysis. It provides you advanced website analytics that will help you analyze information like traffic from different search engines, social networks, and mobile devices etc., number of visitors on your website, how they make their way through sales funnel and what they do on your website in real time.
Price
Free
9. Kissmetrics
Kissmetrics is an analytics tool that helps marketers increase conversions and make better marketing and growth decisions. Kissmetrics is different because it ties every visit and action on your website to a person—even if they’re using multiple devices.
Kissmetrics believe less is more (so much, that “Keep It Simple” is part of their name). By simply showing marketers what’s working and what’s not, they can focus on growing their business without getting drowned in massive data. Kissmetrics gives users only the data they need to answer their most important questions.
Free Trial
Yes (14 days Free Trial)
Price
Paid (Start at $200/mo)
10. Crazy Egg
Crazy Egg is a usability and conversion tool that helps websites convert more visitors into followers. Through reporting such as heatmaps and scrollmaps, as well as a/b testing, you can optimize your sales with Crazy Egg.
Free Trial
Yes (30 days Free Trial)
Price
Paid (Start at $9/mo)
Content Marketing Tools
11. Buzzsumo
BuzzSumo is a tool designed to help you create and share better content in three stages:
Research: Discover what people are sharing the most in your niche and analyze what topics, headlines, and content formats work.
Amplification: Find important influencers around your niche and reach out to them for guest posts, sharing and interview opportunities.
Monitoring: Receive content alerts around any subject as new articles are published or use them to track the content of your competitors.
Free Trial
Yes (14 days Free Trial)
Price
Paid (Start at $99/mo)
12. ContentMarketer.io
ContentMarketer is an outreach tool that helps you find the email address or twitter username of people you’ve mentioned in an article or via uploading a CSV list of names.
You can use Content Marketer to notify those people & companies you mentioned in an article. It can help you to get shares and build a relationship with other influencers. This tool removes manual process of finding contact information and can save a few hours for each content promotion.
Free Trial
Yes (14 days Free Trial)
Price
Paid (Start at $9/mo)
Email Marketing Tools
13. MailChimp
Nowadays millions of people are using MailChimp for email marketing purposes and because of that it has become one of the most dominant email marketing tools in the market. It offers very simple and user-friendly structure, even a newbie can also setup email campaign very easily. You can also design your email to attract users with the help of this tool.
This is the first tool offering “freemium” plan i.e. free forever. In free plan it includes up to 2,000 subscribers and 12,000 e-mails monthly.
Free Trial
Yes (Forever)
Price
Free + Paid (Start at $20/mo)
14. GetResponse
GetResponse is a complete email marketing and lead generation platform. It is offering SMBs and enterprise clients an effective, all-in-one innovative marketing suite to support their marketing strategy at a price that won’t blow their budget. This mean business owners save time and money, having all their lead generation and nurturing tools in one place, allowing them to focus on creating and delivering the best content to their audience.
It cover advanced features such as responsive email design, webinars, landing page creator, web form builder, surveys, email analytics, email automation, and smart list import.
Free Trial
Yes (30 days Free Trial)
Price
Paid (Start at $12.75/mo)
15. Aweber
Aweber is web-based email marketing software that helps small businesses to automate email follow up and newsletter delivery for increased customer retention and higher sales. It offers very simple templates to create attractive email marketing campaigns for your business.
Free Trial
Yes (30 days Free Trial)
Price
Paid (Start at $19/mo)
What Do You Think?
I have personally searched these tools and am using them. They are awesome. Or maybe I missed a first-class Tool? Now it’s your turn and I would love to hear from you.
Featured photo credit: voyager_legend_uc_woman_cafe_computer by plantronicsgermany via Flickr via flickr.com
