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15 Best Digital Marketing Tools to Make Your Life Easier

15 Best Digital Marketing Tools to Make Your Life Easier

In this digital era, it is possible that you are managing a large number of projects involving online marketing campaigns, consulting, website auditing, email marketing, etc. And if you are doing these things, you may spend a lot of time manually doing a bunch of tedious tasks.

But what if I told you that many of your tasks can be automated?

It’s true! There are number of tools that can help you automate some of your more routine tasks, which can save you hours. In this article, I have listed the best marketing tools to help you to kick your efforts up a notch; now I will take the liberty to suggest 15 digital marketing tools that can make your life easier.

I have categorized these tools according to their work nature, which will eventually help you better understand them.

Digital Marketing Tools by Category

The four categories are:

  • Search Engine Optimization
  • Website Analytics
  • Content Marketing
  • Email Marketing

Search Engine Optimization Tools

1. Webbee SEO Spider

webbee seo spider

    Webbee is a desktop based SEO Spider tool (developed by Webbee Inc.—a digital marketing agency) which swiftly crawls your website in the same way a search engine bot does. It helps you identify your website’s strengths & weaknesses and give reports on things like sitemaps, Meta data, H-Tags, response codes, internal links, anchor-texts, keyword audit and much more. This powerful tool is a must-have for any marketer looking to add some serious value to their marketing arsenal.

    Free Trial
    Yes (30 days Free Trial)

    Price
    Free + Paid (Starts at $ 15/mo)

    2. DeepCrawl

    deepcrawl

      DeepCrawl is the world’s most comprehensive online website crawler. It analyses your website architecture to understand and monitor technical issues to improve SEO performance.

      Employing best practice and creating technically sound website architecture means your site will be easy to navigate for both users and search engines, ensuring your site is optimized for organic rankings. There’s no point having a great content or link-building strategy if you haven’t got the basics right.

      Free Trial
      NO

      Price
      Paid (Start at $80/mo)

      3. Google Search Console

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      google-search-console

        Google Search Console is the updated name for formerly known Google Webmaster Tools. Google changed the name on May, 2015.

        Google Search Console is a tool that every website owner, webmaster, web marketer and Search Engine Optimizer can use to monitor and maintain their website’s presence in Google search results. It is a free service offered by Google.

        Main features of this tool are: Search Appearance, Search traffic, Google Index, Crawl status, Security Issues and many other resources.

        Price
        Free

        4. Raven Tools

        raven tools

          Thousands of marketers use Raven to schedule marketing reports, discover on-page SEO issues, and manage their marketing campaigns.

          Automating your reporting process saves countless hours since you no longer have to deal with spreadsheets or pasting together data from multiple sources. You can finally report on rankings, analytics, SEO, social media, and advertising data all in one place.

          Free Trial
          Yes (30 days Free Trial)

          Price
          Paid (Start at $99/mo)

          5. SEMrush

          semrush

            SEMrush is the top online competitive research tool for digital marketing professionals. Know what your competition is doing today! Peak into your competitors’ ads, spends, and clicks, as well as their highest-performing keywords and take advantage of what they are missing.

            SEMrush’s deep data has helped 500,000 users worldwide formulate actionable keyword research and traffic reporting for SEO and Content Marketing, and develop insightful digital marketing campaigns for your company or client with their tools. Build your campaign with informed research in international markets (with 26 country-based search databases) and gather customizable reports with historical performance and trends in an easy-to-understand format.

            Free Trial
            10 Requests per Day

            Price
            Paid (Start at $69.75/mo)

            6. Ahrefs

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            ahrefs

              Ahrefs started out as a backlink analysis tool, allowing marketers to quickly discover which websites link to their own site and, more importantly, to their competitors. As search engines have long used
              link popularity as a key factor in ranking websites this made it a cinch to discover how competitors were ranking, replicate their links, and ultimately, outrank them. While link analysis is still one of
              Ahrefs key features, the tool has grown into a full SEM suite which now includes tools for analysing competitor content, discovering which keywords they rank for, which paid ads they are running and more.

              Free Trial
              Yes (14 days Free Trial)

              Price
              Paid (Start at $79/mo)

              7. Moz

              moz

                Moz Pro is a collection of tools built to help marketing professionals improve their SEO and earn more organic traffic from search engines. The toolset focuses on the four pillars of search engine optimization: keywords, crawl, rankings, and links. Their software tracks your progress against the competition, identifies errors and missed opportunities, and nudges you on areas to improve.

                Free Trial
                Yes (30 days Free Trial)

                Price
                Paid (Start at $99/mo)

                Website Analytics Tools

                8. Google Analytics

                Screen-Shot-2015-02-10-at-12.12.30

                  Google Analytics is the must-have tool for traffic analysis. It provides you advanced website analytics that will help you analyze information like traffic from different search engines, social networks, and mobile devices etc., number of visitors on your website, how they make their way through sales funnel and what they do on your website in real time.

                  Price
                  Free

                  9. Kissmetrics

                  woocommerce-kissmetrics-metrics-screenshot

                    Kissmetrics is an analytics tool that helps marketers increase conversions and make better marketing and growth decisions. Kissmetrics is different because it ties every visit and action on your website to a person—even if they’re using multiple devices.

                    Kissmetrics believe less is more (so much, that “Keep It Simple” is part of their name). By simply showing marketers what’s working and what’s not, they can focus on growing their business without getting drowned in massive data. Kissmetrics gives users only the data they need to answer their most important questions.

                    Free Trial
                    Yes (14 days Free Trial)

                    Price
                    Paid (Start at $200/mo)

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                    10. Crazy Egg

                    crazyegg

                      Crazy Egg is a usability and conversion tool that helps websites convert more visitors into followers. Through reporting such as heatmaps and scrollmaps, as well as a/b testing, you can optimize your sales with Crazy Egg.

                      Free Trial
                      Yes (30 days Free Trial)

                      Price
                      Paid (Start at $9/mo)

                      Content Marketing Tools

                      11. Buzzsumo

                      buzzsumo

                        BuzzSumo is a tool designed to help you create and share better content in three stages:

                        Research: Discover what people are sharing the most in your niche and analyze what topics, headlines, and content formats work.

                        Amplification: Find important influencers around your niche and reach out to them for guest posts, sharing and interview opportunities.

                        Monitoring: Receive content alerts around any subject as new articles are published or use them to track the content of your competitors.

                        Free Trial
                        Yes (14 days Free Trial)

                        Price
                        Paid (Start at $99/mo)

                        12. ContentMarketer.io

                        contentmarketer

                          ContentMarketer is an outreach tool that helps you find the email address or twitter username of people you’ve mentioned in an article or via uploading a CSV list of names.

                          You can use Content Marketer to notify those people & companies you mentioned in an article. It can help you to get shares and build a relationship with other influencers. This tool removes manual process of finding contact information and can save a few hours for each content promotion.

                          Free Trial
                          Yes (14 days Free Trial)

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                          Price
                          Paid (Start at $9/mo)

                          Email Marketing Tools

                          13. MailChimp

                          mailchimp

                            Nowadays millions of people are using MailChimp for email marketing purposes and because of that it has become one of the most dominant email marketing tools in the market. It offers very simple and user-friendly structure, even a newbie can also setup email campaign very easily. You can also design your email to attract users with the help of this tool.

                            This is the first tool offering “freemium” plan i.e. free forever. In free plan it includes up to 2,000 subscribers and 12,000 e-mails monthly.

                            Free Trial
                            Yes (Forever)

                            Price
                            Free + Paid (Start at $20/mo)

                            14. GetResponse

                            getresponse

                              GetResponse is a complete email marketing and lead generation platform. It is offering SMBs and enterprise clients an effective, all-in-one innovative marketing suite to support their marketing strategy at a price that won’t blow their budget. This mean business owners save time and money, having all their lead generation and nurturing tools in one place, allowing them to focus on creating and delivering the best content to their audience.

                              It cover advanced features such as responsive email design, webinars, landing page creator, web form builder, surveys, email analytics, email automation, and smart list import.

                              Free Trial
                              Yes (30 days Free Trial)

                              Price
                              Paid (Start at $12.75/mo)

                              15. Aweber

                              aweber

                                Aweber is web-based email marketing software that helps small businesses to automate email follow up and newsletter delivery for increased customer retention and higher sales. It offers very simple templates to create attractive email marketing campaigns for your business.

                                Free Trial
                                Yes (30 days Free Trial)

                                Price
                                Paid (Start at $19/mo)

                                What Do You Think?

                                I have personally searched these tools and am using them. They are awesome. Or maybe I missed a first-class Tool? Now it’s your turn and I would love to hear from you.

                                Featured photo credit: voyager_legend_uc_woman_cafe_computer by plantronicsgermany via Flickr via flickr.com

                                More by this author

                                Asim Mughal

                                Co-Founder at Webbee Inc.

                                15 Best Digital Marketing Tools to Make Your Life Easier

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                                Published on November 9, 2018

                                How to Improve Your Computer Skills to Get Ahead in Your Career

                                How to Improve Your Computer Skills to Get Ahead in Your Career

                                Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

                                Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

                                So, are you ready? Here we begin.

                                6 Most-In Demand Computer Skills This Year (and Beyond)

                                When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

                                1. Spreadsheets and Databases

                                Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

                                To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

                                In other words, you need to have an expertise at working with:

                                • Microsoft Excel
                                • Microsoft Access
                                • Statistics
                                • Data Analytics
                                • Adobe Campaign
                                • Quickbooks
                                • XML Database management system
                                • Filemaker Pro
                                • MATLAB
                                • Hive
                                • FORTRAN
                                • RDBMS (Relational Database Management System)
                                • SAS

                                2. Social Media, Email, and Blogging

                                Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

                                Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

                                • Content Management System (CMS)
                                • Google Analytics
                                • Cascading Style Sheets (CSS)
                                • Email Marketing
                                • Web Page Design
                                • WordPress
                                • Digital Media
                                • Search Engine Optimization (SEO)
                                • Campaign Management Software

                                3. Graphic Design and Word Processing

                                A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

                                • Adobe Photoshop
                                • Adobe InDesign
                                • Adobe Illustrator
                                • AutoCAD
                                • CorelDRAW
                                • Microsoft Visual Studio
                                • Maya
                                • Microsoft Word
                                • Microsoft Publisher
                                • Operating Digital Cameras

                                4. Software and Hardware Design and Development

                                The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

                                To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

                                • HTML
                                • C/C++
                                • Java
                                • Python
                                • XML
                                • UI/UX
                                • LINUX
                                • CISC and RISC architecture
                                • Embedded Processor Hardware Design
                                • Memory Management
                                • PCB Layout
                                • SQL

                                5. IT Troubleshooting

                                Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

                                So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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                                • Backup management
                                • Diagnostics
                                • End User support
                                • Client-Server management
                                • Installation and configuration
                                • Issue tracking system (ITS)
                                • System administration
                                • Tech support

                                6. Enterprise Systems

                                Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

                                Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

                                The Roadmap to Excel Your Computer Skills

                                Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

                                Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

                                Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

                                1. Become a Spreadsheet and Database Ninja

                                a. Microsoft Excel Training Online Course – Basic & Advanced

                                Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

                                Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

                                b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

                                This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

                                c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

                                Build a successful career in the data analytics world with this online course.

                                Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

                                2. Rule the Social Media World

                                a. Free Social Media Course by HubSpot

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                                Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

                                From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

                                b. Write Professional Emails in English by Coursera

                                This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

                                c. Ninja Writing: The Four Levels of Writing Mastery

                                Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

                                Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

                                3. Launch Your Own Software or Hardware Equipment

                                a. Hardware and Software Courses by Coursera

                                From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

                                b. Free Software and Web Development Certifications Online by Alison

                                Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

                                The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

                                c. Free Online Software Development and MOOCs Course by Class Central

                                The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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                                4. Live and Breathe Creativity

                                a. Udemy: Introduction to Graphic Design

                                It is a top-rated program for the new learners and designers to explore the Graphic Design world.

                                From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

                                b. Canva Design School

                                From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

                                c. Microsoft Word – Basic & Advanced

                                62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

                                d. Microsoft Office: Word, Excel and Access Productivity Bundle

                                The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

                                Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

                                5. Raise Your Reflexes to IT Troubleshooting

                                a. IT Troubleshooting Skill Training by Udemy

                                IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

                                It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

                                b. IT Help Desk Online Course on Lynda

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                                The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

                                Mobile Apps and Websites to Enhance Computer Skills

                                The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

                                • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
                                • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
                                • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
                                • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
                                • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
                                • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
                                • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

                                Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

                                Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

                                1. Practice, Practice, Practice

                                It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

                                Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

                                2. Work on Your Efficiency

                                Remembering what you learned is not enough; practice to enhance those skills to do better.

                                For example, if you take around 50 minutes to create a design, target for 40 minutes.

                                3. Look for Shortcuts

                                Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

                                4. Apply for an Internship

                                Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

                                By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

                                How to Start Over and Reboot Your Life When It Seems Too Late

                                The Bottom Line

                                Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

                                So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

                                Featured photo credit: Glenn Carstens-Peters via unsplash.com

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