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8 Top Game-Changing Online Marketing Trends to Watch out for in 2016

8 Top Game-Changing Online Marketing Trends to Watch out for in 2016

In the present times, marketing and technology are considered inseparable. The Internet boom marked by the peaking of the dot com industry in the early 2000s, advent of Google in 2004, followed by the iPhone in 2007 changed that forever. Every year is a milestone in evolution of the online marketing industry. While advent of EVM credit cards, rise in social media conversions and decreased reliance of Google led the way in 2015, the coming year promises to bring in more ground-breaking developments in online marketing. Here are the top game-changing trends to watch out for in 2016.

1. Dominance of videos over written content.

YouTube is the second most visited site after Facebook, with more than a billion users accessing it every month. If this doesn’t indicate a clear dominance of videos over the written word, what does! With production costs falling considerably and availability of apps such as six-second video wonder Vine, even small business can afford to use videos for promotion. This offers an easier and more impactful medium for reaching out the target audience. If market trends are to be believed, written content is going be passé in 2016.

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2. App explosion thanks to Google app indexing

With Google taking up app indexing, 2016 is likely to be a year that sees an unprecedented rise in this generation of mobile apps. More and more businesses are waking up to the viability of a dedicated smartphone app over mobile-optimized sites. Although a complete wipe-out of websites is still only a distant possibility, the coming year will definitely serve as a harbinger of this change, with effectiveness of apps for improving online becoming apparent.

3. Clear dominance of mobile over desktops.

When was the last time you used a desktop computer to browse the Internet, log on to social media or shop online? Can’t recall? You are not alone. The growing outreach of smartphones has marked a clear deviation from the use of desktops. The State Of The News Media 2015 report by the Pew Research Center highlights that mobile users account for a majority of traffic on digital news portals. This is reflective of a general trend in the way internet accessibility is changing and not just limited to news websites and portals.

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4. Need for newer optimization techniques.

With so many changes coming about in different aspects of digital marketing, how can the same SEO techniques work effectively? A study on the future of SEO carried out by Seattle-based consultancy, Moz Inc, reflects that most crucial SEO techniques for 2016 include mobile-friendliness, with a perceived impact of 88%, dwell time in terms of data usage (67%), analyzing perceived value of a webpage (81%), whereas tools such as anchor text and paid links are likely to lose effectiveness.

5. Content marketing as a standalone strategy in 2016.

Until now, content has been a part of well-rounded SEO campaigns. Come 2016 and content marketing will emerge as a standalone tool for improving online visibility. The focus will shift from engaging to interactive content. Business 2 Community interactions will be marked by features like real-time polls and animated presentations. It is, therefore, important to choose a company that is willing to work on dedicated content marketing projects, customized for a client’s specific needs. There are several online marketing companies that are leading the way with innovative, out-of-the-box solutions. It’s necessary to know what your content marketing provider should be able to bring to the table.

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6. Advent of machine-generated content,

While machine-generated content is not completely unheard of even in the present context, it is likely to become a hot topic in the realm of digital marketing in 2016. A majority of online content may still, however, be written by humans. However, e-commerce portals may turn to companies specializing in machine-generated content for elements such as unique product description. Auto-generated content will simplify the problems of affordability for small and medium level players in e-commerce.

7. Rising popularity of wearable technology like smartwatches.

Apple led the way in the field of wearable technology by introducing the smart watch, Apple Watch, and all leading electronics players followed suit. Though the trend took some time catching up, 2016 is likely to be the year when wearable gadgets such as smart watches and wrist bands rule the roost. These devices will make the concept of Internet of Things more tangible and blur lines between real and online marketing.

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8. Greater convergence on social media platforms.

Social media platforms are constantly evolving in a bid to address all user needs in one place. Facebook making way for shopping directly through the site is a case in point. With a view to provide an overwhelming customer experience, more and more social media sites will aim for greater convergence of features such as offering search and shop options. This will also give rise to targeted social media advertising.

Looking at the bigger picture of technological advancements, these trends are just a tip of the iceberg in terms of changes that the digital marketing industry may undergo in 2016.

Featured photo credit: FirmBee via pixabay.com

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Kumarpal Shah

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Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

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Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

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