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8 Top Game-Changing Online Marketing Trends to Watch out for in 2016

8 Top Game-Changing Online Marketing Trends to Watch out for in 2016

In the present times, marketing and technology are considered inseparable. The Internet boom marked by the peaking of the dot com industry in the early 2000s, advent of Google in 2004, followed by the iPhone in 2007 changed that forever. Every year is a milestone in evolution of the online marketing industry. While advent of EVM credit cards, rise in social media conversions and decreased reliance of Google led the way in 2015, the coming year promises to bring in more ground-breaking developments in online marketing. Here are the top game-changing trends to watch out for in 2016.

1. Dominance of videos over written content.

YouTube is the second most visited site after Facebook, with more than a billion users accessing it every month. If this doesn’t indicate a clear dominance of videos over the written word, what does! With production costs falling considerably and availability of apps such as six-second video wonder Vine, even small business can afford to use videos for promotion. This offers an easier and more impactful medium for reaching out the target audience. If market trends are to be believed, written content is going be passé in 2016.

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2. App explosion thanks to Google app indexing

With Google taking up app indexing, 2016 is likely to be a year that sees an unprecedented rise in this generation of mobile apps. More and more businesses are waking up to the viability of a dedicated smartphone app over mobile-optimized sites. Although a complete wipe-out of websites is still only a distant possibility, the coming year will definitely serve as a harbinger of this change, with effectiveness of apps for improving online becoming apparent.

3. Clear dominance of mobile over desktops.

When was the last time you used a desktop computer to browse the Internet, log on to social media or shop online? Can’t recall? You are not alone. The growing outreach of smartphones has marked a clear deviation from the use of desktops. The State Of The News Media 2015 report by the Pew Research Center highlights that mobile users account for a majority of traffic on digital news portals. This is reflective of a general trend in the way internet accessibility is changing and not just limited to news websites and portals.

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4. Need for newer optimization techniques.

With so many changes coming about in different aspects of digital marketing, how can the same SEO techniques work effectively? A study on the future of SEO carried out by Seattle-based consultancy, Moz Inc, reflects that most crucial SEO techniques for 2016 include mobile-friendliness, with a perceived impact of 88%, dwell time in terms of data usage (67%), analyzing perceived value of a webpage (81%), whereas tools such as anchor text and paid links are likely to lose effectiveness.

5. Content marketing as a standalone strategy in 2016.

Until now, content has been a part of well-rounded SEO campaigns. Come 2016 and content marketing will emerge as a standalone tool for improving online visibility. The focus will shift from engaging to interactive content. Business 2 Community interactions will be marked by features like real-time polls and animated presentations. It is, therefore, important to choose a company that is willing to work on dedicated content marketing projects, customized for a client’s specific needs. There are several online marketing companies that are leading the way with innovative, out-of-the-box solutions. It’s necessary to know what your content marketing provider should be able to bring to the table.

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6. Advent of machine-generated content,

While machine-generated content is not completely unheard of even in the present context, it is likely to become a hot topic in the realm of digital marketing in 2016. A majority of online content may still, however, be written by humans. However, e-commerce portals may turn to companies specializing in machine-generated content for elements such as unique product description. Auto-generated content will simplify the problems of affordability for small and medium level players in e-commerce.

7. Rising popularity of wearable technology like smartwatches.

Apple led the way in the field of wearable technology by introducing the smart watch, Apple Watch, and all leading electronics players followed suit. Though the trend took some time catching up, 2016 is likely to be the year when wearable gadgets such as smart watches and wrist bands rule the roost. These devices will make the concept of Internet of Things more tangible and blur lines between real and online marketing.

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8. Greater convergence on social media platforms.

Social media platforms are constantly evolving in a bid to address all user needs in one place. Facebook making way for shopping directly through the site is a case in point. With a view to provide an overwhelming customer experience, more and more social media sites will aim for greater convergence of features such as offering search and shop options. This will also give rise to targeted social media advertising.

Looking at the bigger picture of technological advancements, these trends are just a tip of the iceberg in terms of changes that the digital marketing industry may undergo in 2016.

Featured photo credit: FirmBee via pixabay.com

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Kumarpal Shah

Digital Marketing Manager

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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