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5 Essentials for a Successful Blog

5 Essentials for a Successful Blog

Creating a blog is something that anyone with an Internet connection can do, but only a small percentage of people end up doing well. However, the people who have figured out the tricks to create a successful blog didn’t simply get lucky, or wave a magic wand and have it all work out for them. Creating a successful blog requires you to dedicate an extraordinary amount of time and effort to your online presence. And it can’t be done haphazardly, either.

The most known bloggers on the Internet had many years of planning, study, and practice before reaching their current levels of success. The upside to this is that anyone can create a successful blog, as long as they make sure it has the following elements:

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1. Purpose

A blog without a central purpose has absolutely no chance of succeeding. If you’re simply using your blog as an online diary or journal, that’s fine. But don’t expect others to want to read it. However, if you do want to gain a following, you need to figure out what you want to write about, and why you want to write about it. Don’t fret over the fact that there are likely hundreds of blogs discussing the same topic; your voice and your experiences are what will make your blog unique and worth reading. Of course, if you’ve discovered a specific topic that no one else has really dove into yet, you’ve found your niche!

2. Focus

Once you’ve decided on a purpose for blogging, you need to focus on that purpose relentlessly. It may be tempting to use your blog as a soap box at times, but unless the ideas you’re having relate in some way to the overall purpose of your blog, they have no place within its pages. Think about it: If you visit a blog to read about ski trails in Colorado, but the latest post is a long-winded political diatribe, you’d click the “back” button right away, right? However, nothing’s stopping you from maintaining multiple blogs! Use one as a personal journal if you like – but always keep the central purpose of each of your blogs within focus.

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3. An Engaged Audience

Having a large audience is one of the definitions of a successful blog. But that doesn’t just mean having thousands of people read your writing. Your goal should be to create a community of like-minded individuals who share ideas and words of advice with each other. The tie that will bind these individuals together into a community is your writing. Although your ultimate goal as a blogger is likely to get your name out there and profit from doing so professionally and monetarily, this will only happen if you show your audience that you truly care about the ideas you write about, and the people who read them.

4. Multimedia

Although your writing will likely make up a majority of your blog’s media, you should also mix it up as often as possible by including pictures, audio, and video relating to your posts. If you’ve set up a blog focused on the top fishing spots in New York, you might want to include maps to specific lakes you especially enjoy fishing at, or videos of you reeling in a lunker to prove you know what you’re talking about. Not only will multimedia backup the claims you’ve made, but it will also keep your audience interested in your material (especially those who are turned off by long strings of text).

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5. Links

Perhaps the best part of the blogging community as a whole is everyone’s willingness to share each other’s ideas freely. Linking to other sources has a variety of benefits, for yourself and the blogging community as a whole. When you link to other people’s work, you show you’ve done your research, which allows your audience to put their trust in what you have to say. You also give credit where credit is due, acknowledging the giants whose shoulders you have stood on to get where you are today. Finally, you give the big names in your industry a reason to check out your blog, which may lead to bigger and better professional opportunities in your future.

Featured photo credit: Blog / GotCredit via farm9.staticflickr.com

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Matt Duczeminski

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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