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5 Essentials for a Successful Blog

5 Essentials for a Successful Blog

Creating a blog is something that anyone with an Internet connection can do, but only a small percentage of people end up doing well. However, the people who have figured out the tricks to create a successful blog didn’t simply get lucky, or wave a magic wand and have it all work out for them. Creating a successful blog requires you to dedicate an extraordinary amount of time and effort to your online presence. And it can’t be done haphazardly, either.

The most known bloggers on the Internet had many years of planning, study, and practice before reaching their current levels of success. The upside to this is that anyone can create a successful blog, as long as they make sure it has the following elements:

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1. Purpose

A blog without a central purpose has absolutely no chance of succeeding. If you’re simply using your blog as an online diary or journal, that’s fine. But don’t expect others to want to read it. However, if you do want to gain a following, you need to figure out what you want to write about, and why you want to write about it. Don’t fret over the fact that there are likely hundreds of blogs discussing the same topic; your voice and your experiences are what will make your blog unique and worth reading. Of course, if you’ve discovered a specific topic that no one else has really dove into yet, you’ve found your niche!

2. Focus

Once you’ve decided on a purpose for blogging, you need to focus on that purpose relentlessly. It may be tempting to use your blog as a soap box at times, but unless the ideas you’re having relate in some way to the overall purpose of your blog, they have no place within its pages. Think about it: If you visit a blog to read about ski trails in Colorado, but the latest post is a long-winded political diatribe, you’d click the “back” button right away, right? However, nothing’s stopping you from maintaining multiple blogs! Use one as a personal journal if you like – but always keep the central purpose of each of your blogs within focus.

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3. An Engaged Audience

Having a large audience is one of the definitions of a successful blog. But that doesn’t just mean having thousands of people read your writing. Your goal should be to create a community of like-minded individuals who share ideas and words of advice with each other. The tie that will bind these individuals together into a community is your writing. Although your ultimate goal as a blogger is likely to get your name out there and profit from doing so professionally and monetarily, this will only happen if you show your audience that you truly care about the ideas you write about, and the people who read them.

4. Multimedia

Although your writing will likely make up a majority of your blog’s media, you should also mix it up as often as possible by including pictures, audio, and video relating to your posts. If you’ve set up a blog focused on the top fishing spots in New York, you might want to include maps to specific lakes you especially enjoy fishing at, or videos of you reeling in a lunker to prove you know what you’re talking about. Not only will multimedia backup the claims you’ve made, but it will also keep your audience interested in your material (especially those who are turned off by long strings of text).

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5. Links

Perhaps the best part of the blogging community as a whole is everyone’s willingness to share each other’s ideas freely. Linking to other sources has a variety of benefits, for yourself and the blogging community as a whole. When you link to other people’s work, you show you’ve done your research, which allows your audience to put their trust in what you have to say. You also give credit where credit is due, acknowledging the giants whose shoulders you have stood on to get where you are today. Finally, you give the big names in your industry a reason to check out your blog, which may lead to bigger and better professional opportunities in your future.

Featured photo credit: Blog / GotCredit via farm9.staticflickr.com

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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