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5 Effective Ways To Connect Successfully With Strangers on LinkedIn

5 Effective Ways To Connect Successfully With Strangers on LinkedIn

There is an old saying, “If you want to catch fish, fish where the fish are.”

In the world of professional networking, the “fishes” could be found on LinkedIn.

According to Statista, LinkedIn has 396 million users as of Q3 of 2015.

Now THAT is a huge fishing pond.

But also because of that, LinkedIn is becoming saturated with template InMails and Nigerian scams.

I lost count of the number of times I was told to inherit a billion dollar from some government officials in a third world country– and not forgetting the messages from connections, notifications from groups and random invitations from strangers.

Getting their attention to you

Despite all that, LinkedIn remains a powerful source of people you could benefit from. You might be looking for mentors, business leads or simply to conduct a reference check – it is the place to go to.

The key is to stand out from all the noise that is buzzing in the background and be the musical melody that draws their attention.

Here’s how:

1.Sending invites to their corporate email

I used to send out hundreds of invites per day because I realized many wouldn’t reply and accept my invitation. Needless to say, I was just spraying and praying.

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So if my target is to add 10 connections per day, I would send out at least 100 invitations because the acceptance rate borders around 10%.

It was a stupid approach. Even though you could get that 10%, you are annoying 90% of the people you are contacting and some of them have no qualms marking you as spam.

I had my LinkedIn account suspended 3 times because of that. I don’t think they will let me off so easily if I were to do it again.

So I looked at the whole process flow and realized why the acceptance rate is so low.

Most users would register their personal email addresses with LinkedIn. They might put in their corporate email address, but chances are these would be listed as secondary emails.

Which mean they won’t receive alerts via those inbox.

Instead, they would get them in their Gmail.

How many of us actually check our Gmail on a regular basis?

I have a friend who has about 20,000 unread emails in his. If you were to send him an invitation, he should get back to you by the year 2020.

A better way to reach out to your target is via their corporate email address instead. And this is where Email Hunter will come in useful.

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Email Hunter gives you direct access to all the web’s email addresses. With their Chrome extension installed, you could see a new Email Hunter button at every profile page.

A click on that shows you the potential corporate email address of the profile.

With that information, you would send a connection invite as you normally would. But instead, select the Others option. That allow you to key in an email address.

Put in the corporate email address you found and your invite would go straight to your target corporate inbox which I believe they would be checking every other minute.

2. Sending direct messages via Groups

Another way of connecting with your target is simply to bypass the connection process altogether.

You could do so by monitoring closely the groups that your target is in.

Get into those groups as a member.

Once you are approved, you would have access to the entire members directory.

Find your target within the director and you would see a Send Message option made available.

This would allow you to send a direct message to your target without waiting for them to accept your connection invite.

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3. Ego-bait InMail

Despite all that you have done, your target might be inundated with similar invitations and messages.

Your message has to stand out from the rest and the best way to do so is via an ego-bait.

An ego-bait InMail would carry a significant amount of praise and awe of your target, with strong reference to their current success that you identified on LinkedIn.

A typical message would look like:

Hi Peter

I was doing research for CFO on LinkedIN and I stumbled on your profile. I am so amazed by your career trajectory and how you’ve managed to achieve so much over your career!

I am currently working as a Financial Controller and is looking to better equip myself with the skill sets required to prepare myself for CFO opportunities.

I hope I could learn from you a tip or two. Coffee’s on me. :)

4. Using referral system

If all that isn’t working for you, you need a connector to act as your bridge.

You might be targeting someone with major trust issues. These are people who are very cautious about adding new people to their circle, even if the circle is virtual.

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LinkedIn has a referral request function that allow you to send a dedicated message to a profile you are connected with and have them forward your connection request to your target.

Importantly you want to explain why you want your 1st-degree connection to forward your request to their connection.

Make sure you write from the target’s benefit in connecting with you. So instead of telling your 1st-degree connection it is because you wish to “sell the target your product”, you want to phrase it as “the target could solve their procurement bottleneck with your solution.”

End it off with another brief paragraph about your background and how it would be relevant to your target.

5. Creating a group for your target

The final resort is to start your own LinkedIn group.

Assuming you are targeting HR Directors. What you want to do is to start a group catering to HR Directors which allow them to join and share their domain expertise.

Give it a prestigious name like HR Thought Leaders in Singapore.

Now your target won’t find out and gravitate to the group automatically. Your best bet is to hustle at a few influencers in the HR space and convince them to join the group.

They will act as your magnet to draw the rest of the crowd in.

The best part about this strategy is you are the group owner. As the owner, you could send a message to ALL members at the same time instead of individually, as we covered under point 2.

Featured photo credit: Businessmen shaking hands/reynermedia via flic.kr

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Adrian Tan

Ops Director at Ingeus Singapore

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Last Updated on October 17, 2018

10 Ways To Step Out Of Your Comfort Zone And Overcome Your Fear

10 Ways To Step Out Of Your Comfort Zone And Overcome Your Fear

The ability to take risks by stepping outside your comfort zone is the primary way by which we grow. But we are often afraid to take that first step.

In truth, comfort zones are not really about comfort, they are about fear. Break the chains of fear to get outside. Once you do, you will learn to enjoy the process of taking risks and growing in the process.

Here are 10 ways to help you step out of your comfort zone and get closer to success:

1. Become aware of what’s outside of your comfort zone

What are the things that you believe are worth doing but are afraid of doing yourself because of the potential for disappointment or failure?

Draw a circle and write those things down outside the circle. This process will not only allow you to clearly identify your discomforts, but your comforts. Write identified comforts inside the circle.

2. Become clear about what you are aiming to overcome

Take the list of discomforts and go deeper. Remember, the primary emotion you are trying to overcome is fear.

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How does this fear apply uniquely to each situation? Be very specific.

Are you afraid of walking up to people and introducing yourself in social situations? Why? Is it because you are insecure about the sound of your voice? Are you insecure about your looks?

Or, are you afraid of being ignored?

3. Get comfortable with discomfort

One way to get outside of your comfort zone is to literally expand it. Make it a goal to avoid running away from discomfort.

Let’s stay with the theme of meeting people in social settings. If you start feeling a little panicked when talking to someone you’ve just met, try to stay with it a little longer than you normally would before retreating to comfort. If you stay long enough and practice often enough, it will start to become less uncomfortable.

4. See failure as a teacher

Many of us are so afraid of failure that we would rather do nothing than take a shot at our dreams.

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Begin to treat failure as a teacher. What did you learn from the experience? How can you take that lesson to your next adventure to increase your chance of success?

Many highly successful people failed plenty of times before they succeeded. Here’re some examples:

10 Famous Failures to Success Stories That Will Inspire You to Carry On

5. Take baby steps

Don’t try to jump outside your comfort zone, you will likely become overwhelmed and jump right back in.

Take small steps toward the fear you are trying to overcome. If you want to do public speaking, start by taking every opportunity to speak to small groups of people. You can even practice with family and friends.

Take a look at this article on how you can start taking baby steps:

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The Number One Secret to Life Success: Baby Steps

6. Hang out with risk takers

There is no substitute for this step. If you want to become better at something, you must start hanging out with the people who are doing what you want to do and start emulating them. (Here’re 8 Reasons Why Risk Takers Are More Likely To Be Successful).

Almost inevitably, their influence will start have an effect on your behavior.

7. Be honest with yourself when you are trying to make excuses

Don’t say “Oh, I just don’t have the time for this right now.” Instead, be honest and say “I am afraid to do this.”

Don’t make excuses, just be honest. You will be in a better place to confront what is truly bothering you and increase your chance of moving forward.

8. Identify how stepping out will benefit you

What will the ability to engage in public speaking do for your personal and professional growth? Keep these potential benefits in mind as motivations to push through fear.

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9. Don’t take yourself too seriously

Learn to laugh at yourself when you make mistakes. Risk taking will inevitably involve failure and setbacks that will sometimes make you look foolish to others. Be happy to roll with the punches when others poke fun.

If you aren’t convinced yet, check out these 6 Reasons Not to Take Life So Seriously.

10. Focus on the fun

Enjoy the process of stepping outside your safe boundaries. Enjoy the fun of discovering things about yourself that you may not have been aware of previously.

Final thoughts

It will probably seem really scary at first to get out of your comfort zone. But as I said, you don’t need to jump right out of your comfort zone at once, you can take baby steps gradually. As you slowly push past your comfort zone, you’ll feel more and more at ease about the new stuff which seems so dangerous to you.

Take the first step and I’m sure you’ll make it!

Featured photo credit: Unsplash via unsplash.com

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