So, you’ve decided to launch a new site, but have no idea how one does it, what one needs, and where to begin. Don’t think that you can figure things out as you go along, especially if you are new to this business. There are all kinds of seemingly small things that may tremendously impact the overall quality and efficiency of your website. So, to avoid unnecessary problems, take a look at this list and see if you can check a tick against very point of it.
1. Consistent Design
If you use a certain color palette, it should be used throughout the website. If there is a menu, it should be present on all pages. There shouldn’t be a dozen different fonts scattered all over the place, even if you really like all of them. When you are dealing with professionals, all these things are usually not an issue, so try to hire only companies with good reputation and positive feedback from previous clients. You may find a full list of developers in trustworthy online directories dedicated to web design and SEO.
2. Clear Purpose
The more content there is on the Web, the less users are inclined to spend time trying to figure out what your website is about. If you haven’t managed to persuade them that you can solve their problem in a couple of seconds, you’ve lost them.
What was a nice additional feature just a couple of years ago is a must today. The amount of traffic passing through mobile devices today is at least equal to that passing through desktops. This is going to continue growing in scale. If your website isn’t mobile-ready, you are losing a great many customers.
A blog is not exactly necessary, but it is hard to imagine a better way of keeping your website fresh. Let your visitors know that you are alive and kicking by regularly providing visitors with new and useful content that will make them come back again and again.
Self-proclaimed gurus may repeat time and again that it isn’t necessary to optimize your website for search engines if you have great content, but when all is said and done, great content is nothing but a part of SEO. It’s a part that doesn’t work all too well if other aspects are neglected. SEO is an art in and of itself. If it isn’t your primary job, you will do better by hiring a specialist, otherwise you will be forced to constantly keep abreast of all the minute alterations and changes in Google algorithms.
6. Ecommerce – Payment Methods
What is convenient for you may be inconvenient for your potential clients. If you are only using payment methods that suit you and don’t make an effort to add a variety of additional mechanisms, chances are you are leaving a great deal of money on the table. Don’t limit yourself to credit cards – there are Google Wallet, bitcoin, PayPal, and many others.
7. Website Search
You may find pride in immaculately organized website navigation, but there will always be people who are going to cut to the chase and simply enter the keyword that interests them. If you don’t have a search function or if it works haphazardly, they are going to be extremely annoyed.
An efficient and effective website consists of dozens of little things. They are almost imperceptible when present, but forget to add them, and you get a glaring deficiency that many customers are going to notice and base their negative impression on. Don’t make easily avoidable mistakes. Take a look at this checklist and make sure to solve these problems prior to launch.
Featured photo credit: Check List/Gerardo Hernández Arias via flickr.com