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5 Video Marketing Tips to Attract Millennials

5 Video Marketing Tips to Attract Millennials

There’s no doubt that video marketing appeals to Millennials. According to recent research, almost 75% of Millennials watch videos when comparison-shopping and almost 70% prefer videos to learn about other products from a company after an initial purchase is made. So how do you take advantage of this knowledge and attract the Millennial generation? Here are five video marketing tips to attract Millennials.

1. Split your focus.

Yes, video marketing should be used to sell your product or service, but Millennials are interested in so much more than that. Millennials want to know about the people and values behind the brand, so instead of focusing solely on selling product in your videos, split your focus between people and products. Put the spotlight on a different employee for each video, or talk about what your company’s values are and what makes you unique instead of broadcasting the benefits of your product. Millennials love hearing reviews of companies before making a purchase decision, so video reviews from real customers would work well to get this generation’s attention. How do you get these video reviews? Encourage Millennial reviews to check out your business on UpDog, a video review app that guarantees authentic reviews since users are required to check into your location via the app.

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2. Make an entrance.

The Millennial generation is known for having a short attention span, so the first ten seconds of your video needs to make a huge impact before they get bored and click away. Make sure your video is visually eye-catching and the main point is established within this time frame so Millennials actually want to stay tuned if the information is relevant. If your video is an interview with someone, at least have the interviewee stand up and walk against a visually appealing background to liven up the intro.

3. Vlog it.

No, that’s not a typo. Try replacing your written blog with video entries to attract Millennials. Create quick “how-to” videos on using your product, or film an opinionated review of other products your Millennial audience may take interest in. Remember, this is the generation that invented the YouTube celebrity phenomenon, so being a reliable, consistent source of quality videos will draw a big Millennial crowd.

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4. Let them be the star.

Perhaps one of the easiest ways to use video marketing is to not make a video at all! Put the power of video in the hands of the Millennial consumers by encouraging user-generated videos. Millennials love when brands do promotional campaigns that ask for interaction on their end, so they will jump at the chance to star in a video about your brand. Take GoPro, who asks fans to submit videos using their product for a chance to win cash rewards. Not only does GoPro acquire tons of live action videos of people using their products, but the users who make these videos tend to share their creations on social media, giving the brand additional, unpaid press.

5. Don’t make it difficult.

Millennials are connected through smart phones, tablets, and desktop computers, and they expect your video to play without issue on all of these devices. Make it easy for Millennials to share the video by adding links to do so at the end of the video. Consider where Millennials will be watching the video. If a Millennial is sitting at work, it may be hard to turn the volume on for the video, so adding captions or including a transcript would be helpful.

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Ready to start marketing your business towards Millennials? Make sure they can find you in-store by contacting Mr. Checkout Distributors, a group of distributors servicing over 35,000 stores across the nation.

 

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Joel Goldstein

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Last Updated on January 13, 2020

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.

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Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

    Free.

    Fit Brains Trainer Mind training apps-Lifehack

      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

      cognifit-Mind Training Apps-Lifehack

        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

          Free.

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          Clockwork Trsin-Mind Training Apps-Lifehack

            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

            Relief Link - Mind Training Apps - Lifehack

              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

              Eidetic - Mind Training Apps - Lifehack

                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                Free.

                Briangle- Mind Training Apps-LIfehack

                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                  Free.

                  Not the hole story - Mind Training Apps - Lifehack

                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                    Free.

                    personal zen- mind training apps - lifehack

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                      Featured photo credit: NeONBRAND via unsplash.com

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