Advertising
Advertising

This Is How Successful YouTubers Run Their Channels

This Is How Successful YouTubers Run Their Channels

I am in my thirties, not ‘old’ technically but I have had the good fortune of living through the technological boom. I have seen the before and after effects of these advances and watched the lives of my family and friends transform with these advances. To name a few:

  • the invasion of personal computers into our homes
  • the pervasiveness of easily accessible information
  • gone are the days of sitting through ads on the TV channels to catch a good movie or a series, thanks to the advent of DVRs
  • instant connectivity with people around the world. From text messaging, to phone calls, to video calls, social media and more
  • one of the biggest advances of all (in my opinion) – the invasion of YouTube into our lives.

I still remember getting on YouTube years ago and being fascinated with the different cooking videos that I was able to access. That soon led to the discovery of various other channels for crafts and activities and many other things. Now you can watch entire movies and TV shows and myriads of other things! With billions of users and viewers, it is no wonder that YouTube quickly turned into a business avenue for many folks. Millions of people now run successful channels on YouTube, some have monetized their channels and some have not. But the strategies to make the channels a smashing success remain the same.

Advertising

You can follow these strategies and have roaring success as well! These strategies will work for people who are looking to start their own YouTube channels as well as those that have started their channels but are struggling to get viewership and more.

  • Compelling Content

There is no substitute for this. The content you put on your channel HAS to be worth watching, not for you but for your intended audience! It has to draw the viewer’s attention to stay and watch the entire content. It is a known fact that the human attention span is only 8 seconds(lesser than that of a goldfish’s span of 9 seconds!). So if the video is not engaging in the first few seconds, you already have lost the viewer!! So ensure the content is engaging from the start to the finish and is so compelling that it makes the viewer want to leave a comment or reach out to you. I have seen all kinds of contents do well, if it is well-made – from tutorials, inspirational, informational, entertainment related, how-tos, reviews and many more.

Advertising

  • Customize your channel

Let’s say you produce good content and put it on your channel, but that is not enough. How do you ensure that your target audience can reach that content? Customize your channel so it reflects what your brand is. Have an introductory video that outlines what they can expect from your channel. Have a relevant channel name too. The more niche your channel is, the more easily it can stand out and draw the right target audience. Don’t try to be all things to all viewers!

  • Add relevant meta-data

Simply put, meta-data is information about your video and includes tags, description, thumbnails, category, title and even closed-captions. The more succinct, clear and concise you are with your meta-data entries, the easier it is for the YouTube algorithms to find your video and display it when searched for. Many people presume they can get away with misleading entries. Youtube penalizes such owners by barring their videos from playing. Another common mistake is to disregard the thumbnail entry. Thumbnails are like trailers to your movie. Again by creating a custom thumbnail that speaks relevantly to your video, you have a higher rate of success.

Advertising

  • Consistency and Frequency

Posting consistently and at a regular frequency is a must. It is perfectly fine to post a video only once a month, if that’s what you can do. But let your viewers know that ahead of time in your intro video and your channel description so they know what to expect. And then live up to your commitment. Posting too frequently feels like spamming. So maintain a healthy balance and STICK to the frequency you commit to.

  • Engage

In addition to posting videos, engage with your audience. Reply to comments and answer questions. Use the annotations feature on YouTube to get your audience to take action, such as click on a link to subscribe, or go to your website, to share or to even simply comment on the video. Once you get to a level of comfort with your audience, you can even seek audience feedback on recommendations and preferences.

Advertising

  • Social Media

Share your video on other social media platforms. Don’t rely on only YouTube’s search and suggested videos feature for people to find you. Additionally, remember YouTube is a social platform by itself! So engage with other YouTubers’ and comment on and share other relevant content. Build relationships with other YouTubers’ as well.

What other strategies have you used to climb the success charts on YouTube?

Featured photo credit: Pixabay via pixabay.com

More by this author

Career Strategies I Wish I Knew Earlier In My 20s 8 Ways To Think Different And Develop Your Own Opinion 7 Things You Should Stop Saying To Millennials Why Grateful People Live Longer And Lead A Happier Life youtube This Is How Successful YouTubers Run Their Channels

Trending in Career Advice

1 The Lifehack Show: Standing Out in Today’s Job Market with Dr. Julia Ivy 2 Clueless On Your Career? Sabbatical vs. Career Break 3 10 Essential Career Change Questions To Ask Yourself This Year 4 10 Job Search Tools Every Jobseekers Need To Know About 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

Read Next

Advertising
Advertising
Advertising

Last Updated on August 14, 2020

How to Find a Career That Is Right For You

How to Find a Career That Is Right For You

There are thousands of careers to choose from. No wonder finding the one that’s right for you can feel like a guessing game.

Choosing or changing careers can be scary. Even if it’s right for you now, you might wonder, who says it’ll still be a fit in the future?

The truth is, you have to start somewhere. Whether you’re looking for a first job out of college or need a new career, follow this process to find the right one for you:

1. List Out Careers You Could Pursue

It sounds simple, but it’s good advice: Start with what you like. Even before you begin looking for the right career, you probably have an idea of what you’re interested in.

Next, make a second list, this one including your strengths. If you aren’t sure whether you’re actually good at something, ask someone close to you who’ll give you a truthful answer.

Once your lists are made, cross-reference them: What do you like to do and do well?

In a third list, rank these. If you’re skilled at something you don’t particularly like, for instance, that should fall lower on the list.

Advertising

2. Take a Career Assessment

Standardized tests shouldn’t make decisions for you, but they can get you pointed in the right direction. Career assessment tests gauge your abilities and interests and make recommendations for career paths based on the answers you give.[1]

Before reviewing your results, take a break. Getting some perspective can help you see whether your answers were guided by your mood. Look at the percentage match and ask yourself whether you could see yourself doing the work of the career or role every day.

For example, if your responses emphasized helping others, the test might point you to a medical career. However, if you don’t want to work in a hospital or clinical environment, you might cut that option or place it lower on your list.

3. Sweat the Details

Every career has gratifying and frustrating things about it. Before you choose one, you need to be clear on those. Reading reviews and job descriptions you find related to each career, make a list of its pros and cons.

There are a lot of factors to think through. Key questions to ask yourself include:

  • What are the hours required by this type of work? Can they be flexible?
  • What skills are required? Do I possess them, or would I be willing to learn them?
  • What are the education requirements? Can I afford to go back to school?
  • How much do jobs in the field pay? Is the payscale top-heavy or evenly distributed?
  • What does job growth in this sector look like? Are they traditional or contracted roles?
  • Are opportunities in the field available in my area? If not, would I be willing to move?
  • Would I be working solo or on a team?

In answering these questions, you’ll find yourself crossing a lot of careers off your list. Remember, that’s a good thing: You’d rather find out a career isn’t right for you now than after you’ve put yourself on that path.

4. Find the Sweet Spot

The crux of the career question is this: What’s the “sweet spot” between your interests and strengths and the market’s needs? The greater the overlap, the better.

Advertising

Be warned that you’ll have to compromise. Perhaps you enjoy working with animals, but there’s no demand for that line of work in your area. You might be good at math, but you wouldn’t want to crunch numbers in a cubicle for a living. Finding balance is crucial.

5. Start Networking

What’s the best way to get the real story about the careers you’re interested in? Talking to professionals in the field.

Where should you find these people?

  • Reach out to local businesses.
  • Scour your social media networks, particularly LinkedIn.
  • Ask a past employer for recommendations.
  • Sign up for industry events and conferences.

Schedule a short interview with each of your new connections. Ask them to weigh in on the comments you see online. Every role and company is a bit different, so don’t be surprised if their responses don’t align.

Regardless of who you find or what they say, write it down. If one interviewee’s responses differ wildly from online responses, chat with someone else in the field. Do your best to find out what’s the rule and what’s the exception.

6. Shadow and Volunteer

As valuable as networking can be, you need a firsthand glimpse of the work. If you hit it off with one of your interviewees, ask to do some job shadowing. Sitting beside someone as they work can help you understand not just the pay and the responsibilities but also the culture and work environment associated with each career.

Job shadowing is a good way to get your feet wet before taking a career plunge. If you felt uninterested or unhappy during your shadowing experience, it’s a good sign that you should ponder a different career path. If your shadowing experience made you want to come back for more, you may have found your calling.

Advertising

Volunteer work is an alternative to job shadowing that can get you the experience you need as you analyze your career options. As a volunteer, you can be more flexible with your time and get opportunities you wouldn’t find elsewhere.

7. Sign Up for Classes

Many careers have an academic component that you can’t ignore. If you decide you want to be a lawyer, for instance, you might want to know you can survive law school first.

Sign up for an introductory class or two related to each career you’re interested in. The earlier you do this, the better. If you’re still in college, the class will count as an elective and may be covered by your scholarship, but if not, look for a community college option to keep costs low.

Taking a single class is not the same as earning a degree in the field. With that said, it’s a good way to test the waters before you invest thousands of dollars.

If the content interests you and you look forward to class each week, that’s a good sign. If you start dreading the class or choose to drop it, focus your attention elsewhere.

8. Enter the Gig Economy

Contracted work is a great “try it before you buy it” career tactic. Skipping to an entry-level role requires more commitment than you might want to give while you’re still investigating your options. The gig economy offers the best of both worlds: paid work as well as flexibility.[2]

Gig workers take work from companies or individuals that do not directly employ them. Plumbers and artists are good examples. Rather than receiving a regular paycheck, they sell their services by the task or deliverable.

Advertising

In the gig economy, you aren’t bound by long-term agreements. If you don’t like the experience, you can simply move on.

You never know if you’ll enjoy something until you try it. And because contractors work with professionals in the field, gig workers naturally get networking and shadowing opportunities.

9. Market Yourself

As you zero in on your dream career, there’s one final test you can use to find out whether you’ll be successful: marketing yourself as a candidate for hire. Whether you get bites is a key indicator of how you’ll fare in the field.

Beware that, as someone without much experience in the field, you’re going to get a lot of rejections. Don’t be discouraged. If you get two interviews out of 50 applications, think of it as two opportunities you didn’t have before to find your ideal career.

Just as important as outreach is a good inbound strategy. Set up a website, and post your portfolio on it. Describe your dream job on your social media.

Recruiters are constantly on the lookout for candidates that fit their company. The more exposure you get, the more people will be interested in what you have to offer. Put yourself out there, and you just might find the perfect fit.

Don’t Give Up!

Nobody ever said it was easy to find a career that’s right for you. Finding one is tough enough, and even then, you may find yourself looking for a new field ten years into your career.

Whatever you want from your professional life, you have to be willing to put in the time. Don’t hesitate, and don’t give up. Start your search today.

More Tips on How to Find a Career

Featured photo credit: Saulo Mohana via unsplash.com

Reference

Read Next