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This Is How Successful YouTubers Run Their Channels

This Is How Successful YouTubers Run Their Channels

I am in my thirties, not ‘old’ technically but I have had the good fortune of living through the technological boom. I have seen the before and after effects of these advances and watched the lives of my family and friends transform with these advances. To name a few:

  • the invasion of personal computers into our homes
  • the pervasiveness of easily accessible information
  • gone are the days of sitting through ads on the TV channels to catch a good movie or a series, thanks to the advent of DVRs
  • instant connectivity with people around the world. From text messaging, to phone calls, to video calls, social media and more
  • one of the biggest advances of all (in my opinion) – the invasion of YouTube into our lives.

I still remember getting on YouTube years ago and being fascinated with the different cooking videos that I was able to access. That soon led to the discovery of various other channels for crafts and activities and many other things. Now you can watch entire movies and TV shows and myriads of other things! With billions of users and viewers, it is no wonder that YouTube quickly turned into a business avenue for many folks. Millions of people now run successful channels on YouTube, some have monetized their channels and some have not. But the strategies to make the channels a smashing success remain the same.

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You can follow these strategies and have roaring success as well! These strategies will work for people who are looking to start their own YouTube channels as well as those that have started their channels but are struggling to get viewership and more.

  • Compelling Content

There is no substitute for this. The content you put on your channel HAS to be worth watching, not for you but for your intended audience! It has to draw the viewer’s attention to stay and watch the entire content. It is a known fact that the human attention span is only 8 seconds(lesser than that of a goldfish’s span of 9 seconds!). So if the video is not engaging in the first few seconds, you already have lost the viewer!! So ensure the content is engaging from the start to the finish and is so compelling that it makes the viewer want to leave a comment or reach out to you. I have seen all kinds of contents do well, if it is well-made – from tutorials, inspirational, informational, entertainment related, how-tos, reviews and many more.

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  • Customize your channel

Let’s say you produce good content and put it on your channel, but that is not enough. How do you ensure that your target audience can reach that content? Customize your channel so it reflects what your brand is. Have an introductory video that outlines what they can expect from your channel. Have a relevant channel name too. The more niche your channel is, the more easily it can stand out and draw the right target audience. Don’t try to be all things to all viewers!

  • Add relevant meta-data

Simply put, meta-data is information about your video and includes tags, description, thumbnails, category, title and even closed-captions. The more succinct, clear and concise you are with your meta-data entries, the easier it is for the YouTube algorithms to find your video and display it when searched for. Many people presume they can get away with misleading entries. Youtube penalizes such owners by barring their videos from playing. Another common mistake is to disregard the thumbnail entry. Thumbnails are like trailers to your movie. Again by creating a custom thumbnail that speaks relevantly to your video, you have a higher rate of success.

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  • Consistency and Frequency

Posting consistently and at a regular frequency is a must. It is perfectly fine to post a video only once a month, if that’s what you can do. But let your viewers know that ahead of time in your intro video and your channel description so they know what to expect. And then live up to your commitment. Posting too frequently feels like spamming. So maintain a healthy balance and STICK to the frequency you commit to.

  • Engage

In addition to posting videos, engage with your audience. Reply to comments and answer questions. Use the annotations feature on YouTube to get your audience to take action, such as click on a link to subscribe, or go to your website, to share or to even simply comment on the video. Once you get to a level of comfort with your audience, you can even seek audience feedback on recommendations and preferences.

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  • Social Media

Share your video on other social media platforms. Don’t rely on only YouTube’s search and suggested videos feature for people to find you. Additionally, remember YouTube is a social platform by itself! So engage with other YouTubers’ and comment on and share other relevant content. Build relationships with other YouTubers’ as well.

What other strategies have you used to climb the success charts on YouTube?

Featured photo credit: Pixabay via pixabay.com

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Last Updated on June 25, 2019

How to Ace an Interview: 10 Tips from a Professional Career Advisor

How to Ace an Interview: 10 Tips from a Professional Career Advisor

Wondering how to ace an interview? In this article, you will learn everything you need to nail your dream job — from resume submission to the end of the interview cycle.

In order to land a job interview, you must start with submitting a great resume. Submitting resumes is generally done by, “apply now”, the way many apply for consideration to a job requisition. Even if not applying the tradition way, let’s say, emailing someone in your network about an opportunity- you will still need a great resume.

So first thing first, work on your resume.

Today in the United States, 98% of organizations use applicant tracking systems (ATS) to extract information from an applicant’s resume to build a digital applicant profile that can be searched, filtered, and/or ranked.[1] So, a resume that is ATS friendly is part one for landing and acing a job interview.

To do this, a resume must have certain formatting and keywords to get the resume through the scan and into the hands of a recruiter. Without a resume that works with and for today’s technology and requirements, an interview can be difficult to land.

Here’s a great DIY Resume Guide (Do it Yourself Resume Guide) to help you craft an ATS and Recruiter friendly resume:[2]

There used to be a time where a job application was enough, today, an ATS friendly resume leads all methods in landing a job interview.

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Now, let’s talk about acing that interview.

A job interview is part 2 of the job application process. An interview is where applicants that have met the minimum requirements are selected to discuss the job opportunity with the employer or hiring manager.

Interviews are generally conducted via telephone, in person, and or applications/technology such as Skype. When the interview is landed, these 10 tips will help you ace the job interview:

1. Going for a Job Opportunity That Speaks to Your Passion

Having a passion for the job/ industry is extremely important. Doing something that aligns with inner passion is important for quality of life.

People that have passion for the job that they are interviewing for generally have better interview experiences. When we talk about what we love, it is seen in our faces, our body language, and heard in our tone. Here’re 10 Reasons Why Following Your Passion Is More Important Than Money.

In short, consideration of talents, discovering the things that make you happy and sad, and what you love losing yourself in.

2. Study the Job Description: Essential Job Functions and Qualification Requirements

Doing this will allow you the opportunity to develop examples of past and present experience that relate to the essential job functions and required qualifications.

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Examples of experience is always a plus for interviewers, painting a full picture goes a long way. Even when not asked for an example, it is always a plus to tie answers to interview questions to examples from your experience.

If there is a portfolio (work samples: images, writing samples, published work, videos, awards, etc.) of work- that’s even better!

3. Research the Company and the Interviewer(s)

Being an employee means entering into a relationship with an employer. In many areas of life, research is done prior to committing; researching a company prior to an interview is no different.

It is important to determine if the company is a good fit and therefore makes it easier to answer “why do you want to work here?” It helps better verbalize how past experience, skills, and values align with the company’s mission, and it shows the interviewer that you are interested in more than just a job.

4. Think Positive and Tap into Confidence

Positivity exudes confidence and both are necessary, so the employers knows that trust can be given.

Thoughts lead to action, therefore, operating from a positive perspective will reveal confidence. The goal of the interview is to land the job offer; employers need to believe that you believe in yourself so that they can believe you. Here are a few tips for positive thinking.

5. Have Copies of the Resume Used to Apply for the Job

It’s always good to be ready for extra interviewers in the room; many interviews today are panel interviews/ multi-person interviews.

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Though a resume was likely submitted with the application, it is always a good idea to come with extra copies in anticipation of the potential need. If there was no resume submission, it is crucial that you provide a copy during the interview; doing this shows the employer preparedness and resolution to challenges.

6. Plan for Behavior Based Interview Questions

Most companies use pre-selected questions, often times having a list of behavior-based questions. Usually these questions start with: “provide an example of”, “tell me about a time when”, and/or “describe a time/situation when”.

Having examples of problems solved and strategies used, initiatives led, contributions to teams and departments, will help ace a job interview. Painting a picture to help employers see skills, qualifications, and experience is extremely important during a job interview.

7. Make a List of Selling Points

It’s important to be proactive about the selling points that you want to make in an interview. This is where a portfolio works great! It is a great idea to make a list of selling points that reaffirms and demonstrates skills, qualifications, and experience.

Consider: awards, programs/ processes launched that led to cost savings and/or profitability, training/education, etc.

8. Showcase a Mixture of Personality and Professionalism

Companies like to make sure that interviewees are a good match for the company culture. Having a good balance of personality and professionalism during a job interview is key.

Personality can be shown when discussing hobbies, community service or extracurricular activities in answers to behavior-based questions, when describing your passion, and when discussing selling points.

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9. Have Your Questions Ready- Interviewing Isn’t One-Sided

Interviews are two-sided, like all relationships (an employee and employer agreement is a type of relationship). Before entering in many relationships, we all have a set of questions that we need answers to, prior to making the decision to commit.

Beyond doing this for self (because asking questions helps reduce doubt and uncertainty), it also shows the employer that there is interest in the company and its future and, shows that you are informed.

Here are a few considerations: “Can you tell me about the team I’ll be working with?”, “Why is this position open?”, and “What qualifications/ skills are important to succeed in this role?” You can also take a look at this guide for more idea: 7 Questions to Ask in a Job Interview That Will Impress the Interviewer

10. Follow-up with a Thank You Note

Interviewers love gratitude. Sending a “thank you for taking the time to discuss the job opening with me”, is very important to acing an interview.

Interviewers discuss one job opening with many applicants. A thank you note can serve as gratitude and the final chance to showcase selling points. This is also the opportunity to address any concerns that the interviewer may have had in the interview.

Summing It up

Consider a job interview a house. the foundation for acing a job interview is passion. The frame is a resume that lands the interview. The plumbing and electrical are showing up with confidence, providing a list of selling points, having examples of your experience and qualifications, and engaging the interviewer. The roof is showing gratitude with a thank you note.

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Featured photo credit: Nik MacMillan via unsplash.com

Reference

[1] Jobscan: What is an Applicant Tracking System?
[2] Veronica Castillo: New Job- DIY Resume

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