Advertising
Advertising

This Is How Successful YouTubers Run Their Channels

This Is How Successful YouTubers Run Their Channels

I am in my thirties, not ‘old’ technically but I have had the good fortune of living through the technological boom. I have seen the before and after effects of these advances and watched the lives of my family and friends transform with these advances. To name a few:

  • the invasion of personal computers into our homes
  • the pervasiveness of easily accessible information
  • gone are the days of sitting through ads on the TV channels to catch a good movie or a series, thanks to the advent of DVRs
  • instant connectivity with people around the world. From text messaging, to phone calls, to video calls, social media and more
  • one of the biggest advances of all (in my opinion) – the invasion of YouTube into our lives.

I still remember getting on YouTube years ago and being fascinated with the different cooking videos that I was able to access. That soon led to the discovery of various other channels for crafts and activities and many other things. Now you can watch entire movies and TV shows and myriads of other things! With billions of users and viewers, it is no wonder that YouTube quickly turned into a business avenue for many folks. Millions of people now run successful channels on YouTube, some have monetized their channels and some have not. But the strategies to make the channels a smashing success remain the same.

Advertising

You can follow these strategies and have roaring success as well! These strategies will work for people who are looking to start their own YouTube channels as well as those that have started their channels but are struggling to get viewership and more.

  • Compelling Content

There is no substitute for this. The content you put on your channel HAS to be worth watching, not for you but for your intended audience! It has to draw the viewer’s attention to stay and watch the entire content. It is a known fact that the human attention span is only 8 seconds(lesser than that of a goldfish’s span of 9 seconds!). So if the video is not engaging in the first few seconds, you already have lost the viewer!! So ensure the content is engaging from the start to the finish and is so compelling that it makes the viewer want to leave a comment or reach out to you. I have seen all kinds of contents do well, if it is well-made – from tutorials, inspirational, informational, entertainment related, how-tos, reviews and many more.

Advertising

  • Customize your channel

Let’s say you produce good content and put it on your channel, but that is not enough. How do you ensure that your target audience can reach that content? Customize your channel so it reflects what your brand is. Have an introductory video that outlines what they can expect from your channel. Have a relevant channel name too. The more niche your channel is, the more easily it can stand out and draw the right target audience. Don’t try to be all things to all viewers!

  • Add relevant meta-data

Simply put, meta-data is information about your video and includes tags, description, thumbnails, category, title and even closed-captions. The more succinct, clear and concise you are with your meta-data entries, the easier it is for the YouTube algorithms to find your video and display it when searched for. Many people presume they can get away with misleading entries. Youtube penalizes such owners by barring their videos from playing. Another common mistake is to disregard the thumbnail entry. Thumbnails are like trailers to your movie. Again by creating a custom thumbnail that speaks relevantly to your video, you have a higher rate of success.

Advertising

  • Consistency and Frequency

Posting consistently and at a regular frequency is a must. It is perfectly fine to post a video only once a month, if that’s what you can do. But let your viewers know that ahead of time in your intro video and your channel description so they know what to expect. And then live up to your commitment. Posting too frequently feels like spamming. So maintain a healthy balance and STICK to the frequency you commit to.

  • Engage

In addition to posting videos, engage with your audience. Reply to comments and answer questions. Use the annotations feature on YouTube to get your audience to take action, such as click on a link to subscribe, or go to your website, to share or to even simply comment on the video. Once you get to a level of comfort with your audience, you can even seek audience feedback on recommendations and preferences.

Advertising

  • Social Media

Share your video on other social media platforms. Don’t rely on only YouTube’s search and suggested videos feature for people to find you. Additionally, remember YouTube is a social platform by itself! So engage with other YouTubers’ and comment on and share other relevant content. Build relationships with other YouTubers’ as well.

What other strategies have you used to climb the success charts on YouTube?

Featured photo credit: Pixabay via pixabay.com

More by this author

Career Strategies I Wish I Knew Earlier In My 20s 8 Ways To Think Different And Develop Your Own Opinion 7 Things You Should Stop Saying To Millennials Why Grateful People Live Longer And Lead A Happier Life youtube This Is How Successful YouTubers Run Their Channels

Trending in Career Advice

1 Clueless On Your Career? Sabbatical vs. Career Break 2 9 Tips for Starting a New Job and Succeeding in Your Career 3 10 Essential Career Change Questions To Ask Yourself This Year 4 10 Job Search Tools Every Jobseekers Need To Know About 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

Read Next

Advertising
Advertising
Advertising

Published on January 28, 2020

How to Ace an Interview: Nailing the 10 Most Tricky Questions

How to Ace an Interview: Nailing the 10 Most Tricky Questions

As someone who has been in recruiting for over 10 years I can tell you the interview is vitally important to getting that new job you really want. During the interview process, there will most likely be at least 2 interviews, a phone interview and an in person interview. Both are important.

Companies can of course have different interviewing processes but in general, there is at least one phone interview, also known as a phone screen, and a live, in-person interview. The in-person interview can be with one person or it might be with a variety of people. While they are both important, the live interview is typically the one that will make or break you as a candidate for the position you are interviewing for.

Many of the interview questions we will review here will more likely come up during the live interview. But it’s a good idea to be prepared for them on the phone interview as well.

To illustrate how important the live interview is, I’ll tell you about my search that happened a year ago. I’d decided it was time to move on from the role I’d been in for a little over 6 years. As I started researching and looking for a new opportunity, I began down the path with 2 companies. With the one I landed with, I’d had 3 separate phone screens, each one an hour long. They must have thought they went well because I was asked to fly to the city where the corporate office is at and do an in-person interview. — with 8 people.

Yeah, it was a long day. The good news is I rocked the interviews across the board. I flew home that evening and the following day, I received a call with the job offer. That was less than 24 hours after I’d had the in person interview. This is how important the live interview is.

So how to ace an interview? We can dive right in to helping you nail the 10 most tricky interview questions:

1. What’s Your Biggest Weakness?

This is a personal favorite of mine. The primary reason for this question is not to actually find out what your biggest weakness is. Unless of course, you say something like “showing up to work on a regular basis,” then it’s probably going to get you kicked out of consideration for the role.

The main reason for someone asking you this question is to see if you are self-aware. That is if you know your weaknesses and are smart enough to account for them.

Advertising

The smart play here is to answer in a modest way. You want to be able to show that your biggest weakness actually has an upside. For instance, I usually say that mine is impatience. Which is true, I like to get things done. But what I ensure what I point out is that even though I am impatient, it’s because I like to crank and get a lot of work done.

2. Why Do You Want to Work Here?

Interestingly enough, a lot of people don’t have an answer to this question. It’s designed to find out if you’ve actually done research on the company and if you are excited about this position.

When I ask this question, many people have told me something like “because it looks like a good opportunity”. I mean, can you be any more generic?

The key to answering this is to show you’ve done research on the company and that you are enthusiastic about the actual position. Companies want people that are excited to work there, not just someone that shows up for a paycheck.

3. Where Do You See Yourself in 5 Years?

Employers are asking you this question to see if you have somewhat of a plan for your career. It doesn’t have to be completely mapped out in a step by step manner but, a general overall plan is good to see. It means you are goal oriented and are working towards something.

Don’t worry about answering in a way that states you are planning on sticking with the company until you retire. Rather, focus more on how it’s important to you to continue to learn and get better and better at what you do. Companies like to hire self-motivated people.

4. Tell Me About a Time You Messed Up

Or tell me about a time something didn’t work out the way you planned. Similar in concept. The key here is to show that you take accountability for your actions and how you react to things going wrong.

Companies like to see that you are willing to accept responsibility for the things you oversee and own up when you are wrong. People that always find a way to blame their missteps on other people or circumstances typically don’t make good team mates.

Advertising

The other component here is things don’t always go as planned, how good are you at adapting and thinking on your feet.

5. Why Are You Looking to Leave Your Current Job?

This may seem like a place to launch into all the things you don’t like about your current job. Or to talk about what a terrible person your boss is. Don’t do it. That’s the path you do not want to go down. And that’s really what this question tends to prod out of many people.

If I am interviewing you and ask this question and you tell me all the ways your boss doesn’t appreciate you and your company has terrible leadership, I’m thinking what you’re going to be saying about me in a year when you are interviewing somewhere else.

Make sure you are framing your answer in a way that doesn’t shed bad light on your current or most recent employer. You want to focus on things like you’ve enjoyed working for the company but your growth options are limited there so you are exploring outside opportunities.

6. How Would Your Current Manager Describe You?

This question gives you the opportunity to show off your strengths and what your boss appreciates about what you bring to the table. You want to focus on the positive traits that your boss likes and how it helps you in your role.

What you do not want to do is sprinkle in the things your boss doesn’t think as highly of. Don’t say something like my boss would describe me as a focused worker, at least on the days I make it into the office.

7. Tell Me About a Time You Overcame an Obstacle

Another one of my favorite questions. Interviewers ask this question to see if you are able to deal with roadblocks.

Things don’t always go smoothly, so having people on the team who are able to solve problems has huge upside.

Advertising

Being able to overcome obstacles is a great trait to have. Make sure you have a few stories about how something didn’t go as planned that caused a challenge and how you were involved in solving the problem. It’s a way of turning a bad situation into a good one.

8. Why Should We Hire You?

If you are at the point of a live interview, you should be highly interested in the position.

By this point, you should have a pretty clear picture of what the role is and how your skills and experience will help you succeed. The reason this question is being asked is to see if you are the right candidate for this role.

This gives you a great opportunity to tell your interviewer how your expertise will positively impact the role. Right now, you are in the spotlight to clearly show that your experience is the perfect fit for the position and why. Shine on!

9. What’s Your Greatest Achievement?

Employers tend to ask this question to gain an understanding of what your big wins were. What are the really impactful things that have happened during your career and how you were the reason why they happened.

This is another great opportunity for you to toot your own horn. What you want to be conscious of is how you tell the story about your biggest achievement. You want to make sure you say why it was such a big achievement.

If possible, it’s always good to include your team as part of the big win. Employers love to hire people who can make things happen but, it’s also important they understand the importance of team work.

10. Do You Have Any Questions for Me?

You might be asking yourself why this is a tricky question. Honestly, it’s not a tricky question if you are prepared for it.

Advertising

What the interviewer is looking for here is how interested and excited you are for the position. You’d be surprised at how many people answer this question with a blank stare or have no questions prepared.

Again, if you are at a live interview, you should be highly interested in a position and the company. You will convey how interested you are in the opportunity with some well thought out questions to ask.

You don’t want to just ask one question like “How often is payday”? Have at least 4 to 5 questions prepared but don’t overwhelm your interviewer with dozens and dozens of questions. Show that you’ve given some serious thought to this position by coming prepared with solid questions to ask.

The Bottom Line

There you go, insight to nailing the 10 most tricky questions during the interview process. There are, of course, many other questions you might get asked during the interview process but, these tend to be the ones that trip most people up.

Remember to take your time and thoroughly prepare for the interview. You don’t have to memorize your answers or anything but having a good idea of how you’d answer these questions will help you ace the next interview.

Here’s to being career advancement ready!

More Tips on Job Hunting

Featured photo credit: Romain V via unsplash.com

Read Next