As Scott Belsky said, “It’s not about ideas. It’s about making ideas happen.” It’s really not that the success of an idea depends on its uniqueness and potential foremost. Rather, it depends on how you bring the idea into action.
You may have heard, as an entrepreneurship enthusiast, people calling an idea a “billion dollar idea”. However, ideas in themselves are of negligible worth. It’s hard to sell just an idea for even a few thousand dollars, unless you’re an expert salesperson.
Don’t get me wrong. I’m not trying to undermine the value of an idea at all. In fact, a concrete idea is the first and foremost thing that you need when starting your business. However, there are plenty of other variables which determine whether you transform an idea into a successful enterprise or not.
Here are some tips to help you if you want to get your business of to a successful start.
1. Identify strengths and weaknesses
A common fallacy among young, enthusiastic entrepreneurs is the invulnerability regarding their idea. It is convenient to believe that your idea is impeccable. This however is not always the case. No matter how brilliant an idea is, it will have shortcomings.
A proper analysis of strengths and weaknesses of your idea will help you understand its actual value. It can help you identify risks and difficulties in implementing your ideas. Furthermore, it can reveal opportunities that you are unaware of.
Once you identify the strengths and weaknesses in your plan, you can decide how much time and money you will need to put into the endeavor.
2. Create a business model
Your idea is not going to earn money by itself. You need to find the best ways to milk money from your idea. You will need a proper business model for that.
A proper business model will help you figure out elements such as who your customers are, which demographic your idea appeals to, what marketing approach you should take, what are the company’s capital and resource requirements, and how does the company plan to manage its operations as it grows.
A business model helps you to set clear financial goals and develop a proper implementation strategy to achieve those goals.
3. Take feedback from experts
One of the biggest mistakes young entrepreneurs make is that they don’t care to take any suggestion from experts. They feel their idea is solid and see no need for any feedback.
However, with years of experience under their belts, experts can understand the multiple aspects of your enterprise in a much more dynamic and realistic manner.
Taking feedback from experts will help you to take a better approach towards implementation of your project and will also introduce you to difficulties or problems you might not have considered previously.
4. Form an alliance
If you think you alone can successfully grow a huge enterprise, you are wrong. If it’s a small scale enterprise, you could do it on your own. But even in that case, teamwork helps a lot.
You need to find a group of likeminded individuals with compatible skills who add to the value of the group. It’s best to go for people with different skill sets.
It’s always better to form a group that includes a developer, manager, designer, marketer and business analyst than one consisting of all developers.
5. Know your competitors
You might think that your idea is one-off and never thought of before. But there is a high chance somebody else has already thought of it in one way or another.
Whether the idea is a novel one or quite common, you will always have competitors, both new and those with years of presence in the industry.
You should give plenty of thought towards contending with the competitors, existing and potential ones alike. And, outsmarting the rivals should be more than displaying more captivating ads or glossier banners on your building. Here are some great ideas on where to put those vinyl banners. The main focus should be on providing better customer experience than your rivals.
6. Earn your team’s support
Just increasing the number of heads in your team doesn’t achieve anything for the success of your enterprise. You need to build a solid team.
You need to build a cohesive team where individuals add up to each other. For that, the most important thing is to build a sense of trust and belief within the team.
You need to earn the support of your team. You need to instill belief in them that your enterprise is going to succeed. You might even need to make compromises in doing so.
7. Focus to boost skills within your team
For the continuous growth of your business, the team members also need to grow constantly. That requires continuous increment of individual skills.
Even when the business is not really succeeding, you need to find ways to aid in the boost of individual skills of team members. The members should constantly upgrade themselves for the betterment of business as well.
It might be hard to do so in the beginning, but you should set aside some amount for training of the members, their recreation and also challenge them at every step.
8. Expand your idea
Ideas often arise from that sudden spark, when you feel you have come up with something big. At that point, you could even explain your idea in a sentence.
But ideas continuously grow. You might start with something elementary but, after lots of brainstorming and planning, you add more aspects to your idea.
With the growth of your business, you should continuously work on reforming your idea. You should regularly refine it, adjust requirements and try to continually assure that it is relevant.