“Are you available for a Skype call?”
“Can you submit your article in WordPress?”
“Please send your invoice through Freshbooks.”
These are only a few examples of instructions from clients that might leave you a bit confused, especially if you’ve never used these apps before.
What’s a freelancer to do? Learn fast.
If you’re a smart freelancer, then you know that staying ahead of the game involves adaptability and an open mind to new concepts, including online tools that clients ask you to use.Advertising
If technology scares you, then freelancing won’t be an enjoyable experience for you. Clients may have second thoughts about keeping someone who still uses fax or snail mail to send their work. But don’t worry — you don’t have to be a computer geek to learn how to use technology to your advantage. The only requirement is a willingness to learn.
So what exactly does a freelancer need to learn about the technical aspect of running a business?
Here are a few of the most common ones:
1. Content Management Systems
A Content Management System (CMS) is a web-based software that manages content for a website or blog. A popular and widely used CMS is WordPress. Over 60 million websites have used WordPress to publish content on the web.
If you’re a freelance writer or photographer, you need to have some knowledge of how WordPress works. There’s a great chance that a future client may need you to submit your articles or photos in WordPress, so it’s absolutely a must to at least know the basic functions of this tool.
There are lots of free resources online for learning the basics of WordPress, starting with the Support section of the WordPress website itself. You can also visit WP Beginner and WP101 for more useful tutorials and how-to guides. If you want more detailed walk-throughs, you can search YouTube for tutorials from web developers and designers who build websites with WordPress for a living.
2. Social Media
Using social media for business requires more focus and dedication than managing a personal account. An active social media profile used solely for your freelance business means you’re serious about your work and you take the time to share it with others.Advertising
Freelancers are expected to have a social media presence. In some cases, the number of followers you have is the key to landing a gig on top of your basic qualifications. A social community ensures clients that you are capable of building relationships online and that you understand the power of social media.
Social media tools like Hootsuite and Buffer help you schedule your posts and add all of your accounts in one place. These apps are essential if you want to grow a social media following and be more visible to prospective clients.
3. Invoicing apps
Are you still sending paper invoices to clients? Stop.
It’s 2015 and there are more than enough invoicing tools available online.
Clients are busy individuals, so you want to make their tasks easier, especially when paying you. Having a streamlined invoicing process not only makes it easier for both you and your client, it also makes you look professional and organized.
Invoicing apps like Freshbooks and Invoiceable help you create invoices in less time than it would take you to make one from scratch. Invoiceable is free while Freshbooks allow a 30-day trial after which a subscription plan is required (starting at $9.95 a month).
These apps also track your income, generate reports and link payment methods like Stripe and PayPal, which is a lot of functionality when contrasted against the average paper invoice.Advertising
4. Apps for collaboration
Let’s say you want your client’s opinion on your proposed web design. How do you show it to them and get immediate feedback?
Again, the Internet plays an important part.
You’ve probably come across one of these apps during your stint with a client, but if you haven’t, get acquainted with their functions. Pick one app, create an account and see how it works. Most of these apps will have a tutorial as soon as you sign up, so pay attention to that.
5. Apps for Internet calls
Some employers require an interview through a video call, so it’s important that you know the technical aspects of being in one. You need to master this part so you can concentrate on acing the interview itself.
If you’ve ever video chatted with a friend on your smart phone, then you’ll have no problems going on a Skype call with a client.Advertising
But if you’ve never used one before, get the app and have a trial run. Ask a friend who has the same app to try it with you.
You need a web camera, a set of speakers and microphone to make and take Internet calls, so be ready with these. Treat the call like a face-to-face interview, so dress up and look your best. It’s also best to take the call on your laptop or desktop computer and not your phone.
Learn as you go
Technology can be your most helpful and reliable ally when growing a freelancing career. If you’re not confident with a particular tool, it’s okay to let your client know that you’ve never used it before, but assure them that you will take the time to learn the basics and go from there.
Learning these online tools will reward you in the long run. You’ll be more confident in your work, gain your client’s trust and be one of the most valuable freelancers in your field.
Is there an online tool that you want to learn or have learned recently? Share them in the comments!
Featured photo credit: Mans Hands Typing On Laptop With Smartphone, Book And Coffee via stokpic.com
Published on July 27, 2021
15 Smart Video Conferencing Etiquette Tips to Follow
During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).
But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.
Put the Pro in Professional
After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.
1. Mute Your Mobile and Other Devices
The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.
Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.
2. Dress the Part
While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.
Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.
For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.
Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.
3. Stage Your Workspace
Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.
Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.
4. Put Some Thought Into Lighting and Perspective
Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.
Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.
Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.
Remember That Half of Life Is Showing Up
5. Arrive on Time
In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.
Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.
6. Turn on Your Video
Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.
If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.
Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.
7. Plan Ahead Before Sharing Your Screen
Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.
Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.
Attend to the Pesky Details
8. Make Sure That Meetings Remain Right-Sized
With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.
Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.
9. Remember to “Unmute” Before You Speak
Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.
Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.
10. Stay on Point to Keep the Meeting Length in Check
As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time. Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.
Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.
Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)
Talking Has a Time and a Place
11. Chat Appropriately
Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.
At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).
12. Use the “Raise Hand” Feature to Avoid Interruptions
The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.
Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.
13. Don’t Record the Session or Take Photos Without Prior Permission
In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.
14. Minimize Distractions
While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.
Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.
15. Save Snacking for Later
Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.
However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.
Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future. Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.
Featured photo credit: Chris Montgomery via unsplash.com