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5 Online Tools Every Freelancer Must Take Time to Learn

5 Online Tools Every Freelancer Must Take Time to Learn

“Are you available for a Skype call?”

“Can you submit your article in WordPress?”

“Please send your invoice through Freshbooks.”

These are only a few examples of instructions from clients that might leave you a bit confused, especially if you’ve never used these apps before.

What’s a freelancer to do? Learn fast.

For clients and freelancers alike, time is money. That’s why there are apps to help us do things faster, easier and even better.

If you’re a smart freelancer, then you know that staying ahead of the game involves adaptability and an open mind to new concepts, including online tools that clients ask you to use.

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If technology scares you, then freelancing won’t be an enjoyable experience for you. Clients may have second thoughts about keeping someone who still uses fax or snail mail to send their work. But don’t worry — you don’t have to be a computer geek to learn how to use technology to your advantage. The only requirement is a willingness to learn.

So what exactly does a freelancer need to learn about the technical aspect of running a business?

Here are a few of the most common ones:

1. Content Management Systems

A Content Management System (CMS) is a web-based software that manages content for a website or blog. A popular and widely used CMS is WordPress. Over 60 million websites have used WordPress to publish content on the web.

If you’re a freelance writer or photographer, you need to have some knowledge of how WordPress works. There’s a great chance that a future client may need you to submit your articles or photos in WordPress, so it’s absolutely a must to at least know the basic functions of this tool.

There are lots of free resources online for learning the basics of WordPress, starting with the Support section of the WordPress website itself. You can also visit WP Beginner and WP101 for more useful tutorials and how-to guides. If you want more detailed walk-throughs, you can search YouTube for tutorials from web developers and designers who build websites with WordPress for a living.

2. Social Media

Using social media for business requires more focus and dedication than managing a personal account. An active social media profile used solely for your freelance business means you’re serious about your work and you take the time to share it with others.

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Freelancers are expected to have a social media presence. In some cases, the number of followers you have is the key to landing a gig on top of your basic qualifications. A social community ensures clients that you are capable of building relationships online and that you understand the power of social media.

Social media tools like Hootsuite and Buffer help you schedule your posts and add all of your accounts in one place. These apps are essential if you want to grow a social media following and be more visible to prospective clients.

3. Invoicing apps

Are you still sending paper invoices to clients? Stop.

It’s 2015 and there are more than enough invoicing tools available online.

Clients are busy individuals, so you want to make their tasks easier, especially when paying you. Having a streamlined invoicing process not only makes it easier for both you and your client, it also makes you look professional and organized.

Invoicing apps like Freshbooks and Invoiceable help you create invoices in less time than it would take you to make one from scratch. Invoiceable is free while Freshbooks allow a 30-day trial after which a subscription plan is required (starting at $9.95 a month).

These apps also track your income, generate reports and link payment methods like Stripe and PayPal, which is a lot of functionality when contrasted against the average paper invoice.

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4. Apps for collaboration

Let’s say you want your client’s opinion on your proposed web design. How do you show it to them and get immediate feedback?

Again, the Internet plays an important part.

Online services like Basecamp, Slack, Asana and Trello allow users to share files, comment on them and assign tasks all within a web browser.

You’ve probably come across one of these apps during your stint with a client, but if you haven’t, get acquainted with their functions. Pick one app, create an account and see how it works. Most of these apps will have a tutorial as soon as you sign up, so pay attention to that.

5. Apps for Internet calls

Some employers require an interview through a video call, so it’s important that you know the technical aspects of being in one. You need to master this part so you can concentrate on acing the interview itself.

The most commonly used apps for Internet calls are Skype, FaceTime and Google Hangouts, although there may be others that your client prefers.

If you’ve ever video chatted with a friend on your smart phone, then you’ll have no problems going on a Skype call with a client.

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But if you’ve never used one before, get the app and have a trial run. Ask a friend who has the same app to try it with you.

You need a web camera, a set of speakers and microphone to make and take Internet calls, so be ready with these. Treat the call like a face-to-face interview, so dress up and look your best. It’s also best to take the call on your laptop or desktop computer and not your phone.

Learn as you go

Technology can be your most helpful and reliable ally when growing a freelancing career. If you’re not confident with a particular tool, it’s okay to let your client know that you’ve never used it before, but assure them that you will take the time to learn the basics and go from there.

Learning these online tools will reward you in the long run. You’ll be more confident in your work, gain your client’s trust and be one of the most valuable freelancers in your field.

Is there an online tool that you want to learn or have learned recently? Share them in the comments!

Featured photo credit: Mans Hands Typing On Laptop With Smartphone, Book And Coffee via stokpic.com

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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