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5 Online Tools Every Freelancer Must Take Time to Learn

5 Online Tools Every Freelancer Must Take Time to Learn

“Are you available for a Skype call?”

“Can you submit your article in WordPress?”

“Please send your invoice through Freshbooks.”

These are only a few examples of instructions from clients that might leave you a bit confused, especially if you’ve never used these apps before.

What’s a freelancer to do? Learn fast.

For clients and freelancers alike, time is money. That’s why there are apps to help us do things faster, easier and even better.

If you’re a smart freelancer, then you know that staying ahead of the game involves adaptability and an open mind to new concepts, including online tools that clients ask you to use.

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If technology scares you, then freelancing won’t be an enjoyable experience for you. Clients may have second thoughts about keeping someone who still uses fax or snail mail to send their work. But don’t worry — you don’t have to be a computer geek to learn how to use technology to your advantage. The only requirement is a willingness to learn.

So what exactly does a freelancer need to learn about the technical aspect of running a business?

Here are a few of the most common ones:

1. Content Management Systems

A Content Management System (CMS) is a web-based software that manages content for a website or blog. A popular and widely used CMS is WordPress. Over 60 million websites have used WordPress to publish content on the web.

If you’re a freelance writer or photographer, you need to have some knowledge of how WordPress works. There’s a great chance that a future client may need you to submit your articles or photos in WordPress, so it’s absolutely a must to at least know the basic functions of this tool.

There are lots of free resources online for learning the basics of WordPress, starting with the Support section of the WordPress website itself. You can also visit WP Beginner and WP101 for more useful tutorials and how-to guides. If you want more detailed walk-throughs, you can search YouTube for tutorials from web developers and designers who build websites with WordPress for a living.

2. Social Media

Using social media for business requires more focus and dedication than managing a personal account. An active social media profile used solely for your freelance business means you’re serious about your work and you take the time to share it with others.

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Freelancers are expected to have a social media presence. In some cases, the number of followers you have is the key to landing a gig on top of your basic qualifications. A social community ensures clients that you are capable of building relationships online and that you understand the power of social media.

Social media tools like Hootsuite and Buffer help you schedule your posts and add all of your accounts in one place. These apps are essential if you want to grow a social media following and be more visible to prospective clients.

3. Invoicing apps

Are you still sending paper invoices to clients? Stop.

It’s 2015 and there are more than enough invoicing tools available online.

Clients are busy individuals, so you want to make their tasks easier, especially when paying you. Having a streamlined invoicing process not only makes it easier for both you and your client, it also makes you look professional and organized.

Invoicing apps like Freshbooks and Invoiceable help you create invoices in less time than it would take you to make one from scratch. Invoiceable is free while Freshbooks allow a 30-day trial after which a subscription plan is required (starting at $9.95 a month).

These apps also track your income, generate reports and link payment methods like Stripe and PayPal, which is a lot of functionality when contrasted against the average paper invoice.

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4. Apps for collaboration

Let’s say you want your client’s opinion on your proposed web design. How do you show it to them and get immediate feedback?

Again, the Internet plays an important part.

Online services like Basecamp, Slack, Asana and Trello allow users to share files, comment on them and assign tasks all within a web browser.

You’ve probably come across one of these apps during your stint with a client, but if you haven’t, get acquainted with their functions. Pick one app, create an account and see how it works. Most of these apps will have a tutorial as soon as you sign up, so pay attention to that.

5. Apps for Internet calls

Some employers require an interview through a video call, so it’s important that you know the technical aspects of being in one. You need to master this part so you can concentrate on acing the interview itself.

The most commonly used apps for Internet calls are Skype, FaceTime and Google Hangouts, although there may be others that your client prefers.

If you’ve ever video chatted with a friend on your smart phone, then you’ll have no problems going on a Skype call with a client.

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But if you’ve never used one before, get the app and have a trial run. Ask a friend who has the same app to try it with you.

You need a web camera, a set of speakers and microphone to make and take Internet calls, so be ready with these. Treat the call like a face-to-face interview, so dress up and look your best. It’s also best to take the call on your laptop or desktop computer and not your phone.

Learn as you go

Technology can be your most helpful and reliable ally when growing a freelancing career. If you’re not confident with a particular tool, it’s okay to let your client know that you’ve never used it before, but assure them that you will take the time to learn the basics and go from there.

Learning these online tools will reward you in the long run. You’ll be more confident in your work, gain your client’s trust and be one of the most valuable freelancers in your field.

Is there an online tool that you want to learn or have learned recently? Share them in the comments!

Featured photo credit: Mans Hands Typing On Laptop With Smartphone, Book And Coffee via stokpic.com

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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