Advertising
Advertising

6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers

6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers

The question of why marketing fails is a very broad one. In short, there is no ONE stop answer to this question.

There are many answers to it because it is so varied. However, you know how important marketing is to the success of your business. Without marketing you get no sales.

If you are marketing your business at the moment but still can’t get more customers then there are numerous explanations why. I have listed some of the most common reasons below and what you can do today to fix them and hopefully start seeing better results.

Your Offer Is Boring

No one is going to take you up on your offer if it’s boring. Imagine going on a date with someone who is boring, who talks about utter rubbish like her makeup, shopping, that is what a boring offer is like. Your offer needs to be compelling.

What makes a compelling offer? It’s one filled with benefits. It’s one that a prospect feels compelled to respond to. Look at your current offers. Are they truly amazing? Would you respond to it if you had your prospects problem?

Advertising

You Are Advertising But In The Wrong Publications

Imagine that you are selling a computer software product. You hire an amazing copywriter, a copywriter who can write sizzling copy that cuts to the heart of any prospect… But the ad is placed in your local papers classifieds section. The response rate to this is basically going to be zero and a massive waste of your advertising dollars.

The smarter thing to do would be to place the ad in a publication read by your target audience. So think of publications such as computer magazines for example.

When you are looking to place your ad, always ask yourself, “Does my ideal client read this publication?” You always want to be turning advertising into profit, that is how you become wealthy and grow your business. Always consider the publication you post your ad in first if you want to maximise your chances of getting a decent response rate.

You Don’t Use Direct Response Copywriting In Your Advertising

At least you are smart and are investing in some kind of paid advertising. Bravo! BUT your ads contain sales copy that is so boring and dry that your customers would rather poke their eyeballs out with a spanner than read your ad.

Your ad needs the following:

Advertising

  • A headline that grabs their attention and compels them to read more
  • Compelling body copy packed full of benefits that follows on from the theme set in the headline
  • A strong call to action that gets them to take your desired response whatever it could be.

Obviously there are many specifics that make writing a decent sales offer more compelling than what I have just outlined but that deserves a separate post on its own.

You Aren’t Willing To Invest Money In Your Marketing

I find it astonishing when I hear about business owners complaining they aren’t getting the amount of customers they want, but they also aren’t investing in their marketing. If you aren’t willing to invest in your marketing then you get no sales. It’s really that simple.

Taking some half assed approach to your marketing will get you nowhere. In fact, if you’re going to take that attitude you may as well pack it in now and give up because you’ll never end up creating the business that gives you the life you want. I remember a client of mine who complained how she wasn’t getting enough clients each month. Then I asked her what marketing she did.

She told me she relied purely on referrals and in the past had done brochure drops in her neighbourhood. I was like, “My God, no wonder you aren’t getting enough customers each month!”

However, you need to be investing in the right marketing strategies. My recommendation is to start off with two lead generation methods per month. Test them and see how they perform for your business and target market. Once you hit upon strategies that work well, you can continue to improve upon them and even scale them if necessary.

Advertising

You Don’t Have A Sales Funnel

The most successful businesses use sales funnels. If you aren’t using sales funnels in your business then you are missing out on so much money.

A sales funnel really needs to accomplish the following:

  • It needs to educate and inform the prospect
  • It needs to generate leads
  • It needs to make sales

That’s really it. You can have a simple or a complex sales funnel. Simple could be anything from a local plumber using a Google PPC ad that directs the prospect to a landing page and a call to action to call their business, while the next step could be a high converting phone salesperson.

Complex could be anything from a Google PPC or Facebook PPC campaign that directs the prospect through different steps of the funnel that involves landing pages, videos, and email follow up sequences. You need to be using sales funnels for all of your products and services.

Not Following Up

Want to know a sobering statistic? Around 48% of sales people never follow up with a prospect. Isn’t that just insane? Are you making the same mistake when someone contacts your business?

Advertising

Not following up means you miss out on so many opportunities it’s not funny. Think about it. Every time someone signs up for a lead gen magnet, every time they call your business to make an inquiry they are basically a lead. They are interested in your business but they are not ready to buy just yet. So what you need to be doing is using this time as an opportunity to build a relationship with them. Nurture them. Educate them. Indoctrinate them and show them why you are an authority in your industry.

Eventually they will buy from you… When they’re ready.

If you are conducting most of your business online then following up is so simple. All you need to do is set up email autoresponder sequences and then just let it go. It does the follow up for you. If you’re an online business, it’s the same. Send your leads a newsletter each month. Send them a promotional brochure each month. You can’t miss out on this opportunity once you generate a new lead.

Conclusion

This is by no means an exhaustive list but they are some big one’s I have noticed so far in my copywriting career that explain why so many businesses are failing with their marketing. Marketing is the lifeblood of your business. If you can’t market what you do effectively then you’ll never get enough customers each month to build the amazing business you want and live the lifestyle you want.

If you want to know more about getting customers then follow the link in my author bio below and you’ll discover 15 proven ways to start getting more customers today.

More by this author

5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader 6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers 3 Reasons Why Your Marketing Strategy Sucks How To Instantly Double, Even Triple Response Rates To Your Advertising 10 Mindsets About Wealth All Billionaires Share

Trending in Entrepreneur

1 How to Start a Successful Business and Increase Your Profits 2 12 Foolproof Tips for Entrepreneurs to Be Successful in a New Venture 3 How to Start an Online Business That Will Grow and Succeed 4 Feel like Giving Up? 16 Way to Help Entrepreneurs Stay Motivated 5 15 Stellar Startup Business Ideas for the Burgeoning Entrepreneur

Read Next

Advertising
Advertising

Published on November 19, 2018

10 Ways to Build Positive Work Relationships and Work as a Team

10 Ways to Build Positive Work Relationships and Work as a Team

Behind the corporate veil, the actual members who work towards achieving the company goals are the ultimate assets.

It is very important for every team member to maintain focused goals on a professional front, at their individual level and at the organizational level. With even the slightest discord between two employees, the entire team might suffer and have to adjust with the downsize in organizational success that they realize ultimately.

As humans, each and every employee is bound to have different opinion and feel inclined to meet their personal goals, just as much as they meet the goals of their company. Hence, it is essential that work relationships among different employees are friendly and cordial. This will help the fellow team members to work together as an efficient team. The ultimate outcome of which will be a capable work force, poised to gather the gains of organizational success.

Let us take a look at some of the ways to build positive work relationships and help employees work together as a team:

1. Respect Your Peer’s Time

No matter which specific domain you work in or in which your organization deals in, each arena entails performance of various jobs by the employees. Within this organization, there are a set of cumulative jobs which ought to be performed at a specific pace, and within a set period of time.

Sometimes, there might also be a sequence to the performance of actions and processes, so that the next process in the sequence can be performed. Some procedures are dependent upon the performance of an action by a certain member of the team, so that the other members can carry out the subsequent steps in the sequence. The ultimate target with this planning is that the work must be completed on time and there should be no delay in meeting the deadlines which have been set for the purpose.

Thus, in situations where you are placed in a role where other people are affected by your actions or performance, it is essential that you respect their time and effort, and ensure that the ball is not pent up in your court.

At the same time, remember that you should make yourself available for other people, should they require your help. Ultimately, your aim must be focused at ensuring that work is not pending and you get it done like experts doing the work.

Advertising

2. Ensure that You Are Cautious With Social Media

With the ongoing trend in the digital space, it is easy to feel compelled and drawn towards the idea of connecting with your peers and colleagues on the social media. Although there is not much harm in the practice, it is essential to observe caution while making these connections.

The simple reason behind this is that one wrong move can dampen your reputation or else, cause your peers to gather an incorrect impression about you.

It makes sense to ensure what the social media policy of your organization is before treading on this path. If such policies restrict the association of fellow employees, then you must respect them.

3. Communication is the Key

Communication is essentially one of the most vital keys which impact how your relationships with peers and other employees are. The role of effective communication cannot be stressed enough. It is vital in attaining the goals of working together in an organization and carrying out the jobs which will help in attaining success.

However, there is a very big danger with communication. As part of the human nature, it is easy to assume that the person ahead of us has understood what we intend to say. This might not be true at all times.

Therefore, taking feedback is important. This will help you understand if your message has been understood in the intended manner. If the message has not reached the intended party as expected, corrective actions can be taken at the same time.

Poor communication has the disadvantage of adding stress and distrust among fellow employees. It can sometimes causes crucial message failed to be delivered, leading to organizational turbulence, after which the blame game is hard to end.

In order to avoid the confusion and misunderstanding, communicate through a formal chain of command and follow formal mode of communication. Thus, communicating through mails or any other formal channel of communication would be the appropriate way to communicate in order to keep everything on record. This will help in referring to the communications later, should any dispute arise.

Advertising

4. Feedback is Important

As important as it is to take feedback from other people, it is also important to give your feedback. It is not just you who needs feedback but also your peers, in order to understand how well they are performing.

Your feedback will help other people progress in their work as much as it will help you progress in yours. Giving constructive feedback to your fellow peers at the right time and in the right state will help them advance, and ultimately lead to the success of the organization.

Your co-workers are bound to value your opinion and regard you in a positive light, if you provide them with the feedback that you require from them.

5. Make Use of Common Day Courtesies

Greeting a co-worker may sound like something so ordinary that you might wonder how it ended up on this list. However, as long as we are talking about ways to build a positive work environment, this one cannot be ignored.

You maybe surprised by bidding your co-workers simple common day courtesies! Being humble never hurt anyone, even if you do not exactly receive something in return.

Moreover, you must maintain eye contact with your fellow peers if you wish to gain their trust. This will provide the necessary infrastructure to build a capable team.

6. Get Into the Habit of Helping Yourself

While at work, accept that you are never going to receive the pampered behaviour which you do at home. No one at your workplace wakes up in the morning and makes themselves available at the  to hear you rant or constantly answer your questions. However, you might come up with situations nevertheless, which require you to ask for help or advice.

In this scenario, try to gather some information about your question, say, from the manuals which you receive upon joining, or from the web and equip yourself with some concrete information about the question which you may be ready to ask from someone else.

Advertising

At least when you approach someone with your doubts, along with the information gathered you’ve gathered, they will appreciate you for having made the effort to find out the answer.

This will make them feel important as well, answering your questions and helping you achieve your goals or tasks.

7. Treat Everyone as Equals

As a member of your team, it is not your job to point out who is better and who is not. Organizational politics can be a deadly game to play and as long as you are not a pro player, it is always risky to put yourself in a situation that will tarnish your image.

Gossiping is a strict no and spreading rumours is something you must avoid at all costs. Behave in a humble manner and even if someone tries to pull you into a conversation, avoid it in a respectful manner. Do everything you can to pull yourself out of that situation.

While talking behind people’s backs may sound like a refreshing fun activity initially, it will definitely come to bite you behind the back in the future.

Also, it will be wise to remember that no one in the organization is permanent. People change and so can their designation. It will be better for you to keep your personal views about someone in your head.

As long as you maintain the idea of treating everyone as equal, you will find yourself amidst a positive working environment at all times.

8. Acknowledge Your Mistakes

Mistakes happen and one of the more noteworthy facts about mistakes is that they can be made by anyone. The wisest thing you can do is to admit mistakes you’ve made.

Advertising

Playing the blame game will not only tarnish the name of your peers but also your own. It is always good to avoid getting into a tiff with others. Admit your mistakes and think of remedies or solutions to fix it. For a positive working relationship with your peers, you will need to adopt this quality.

9. Learn to Take on Responsibilities

Passing on your work load might be required when you are overburdened with work. However, when entrusted with a job, you should try to accept it as your responsibility and avoid putting it off to someone else.

Putting off work all the time will only end up creating a block between you and your peers, while they may start avoiding communicating with you at all. When you work in a team, your duty is to cooperate and build a positive working relationship with your teammates.

10. Engage in a Follow-up Routine

As a part of a team, it is necessary to express the fact that you care about your team members and you are also poised to achieve the targets set by your team.

Whenever you get the chance, do not hold back from asking your co-workers about your work performance and whether they think there’s anything you should improve.

Be prepared to be available to change and improve. This will go a long way in presenting yourself as a responsible and willing to learn employee.

The Bottom Line

These are just some of the ways in which fellow team members can build positive work relationships among themselves and work towards taking the organization to new heights. This attitude is  best to achieve overall success for the organization and create an environment of trust and honesty among the employees.

Featured photo credit: Mimi Thian via unsplash.com

Read Next