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6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers

6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers

The question of why marketing fails is a very broad one. In short, there is no ONE stop answer to this question.

There are many answers to it because it is so varied. However, you know how important marketing is to the success of your business. Without marketing you get no sales.

If you are marketing your business at the moment but still can’t get more customers then there are numerous explanations why. I have listed some of the most common reasons below and what you can do today to fix them and hopefully start seeing better results.

Your Offer Is Boring

No one is going to take you up on your offer if it’s boring. Imagine going on a date with someone who is boring, who talks about utter rubbish like her makeup, shopping, that is what a boring offer is like. Your offer needs to be compelling.

What makes a compelling offer? It’s one filled with benefits. It’s one that a prospect feels compelled to respond to. Look at your current offers. Are they truly amazing? Would you respond to it if you had your prospects problem?

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You Are Advertising But In The Wrong Publications

Imagine that you are selling a computer software product. You hire an amazing copywriter, a copywriter who can write sizzling copy that cuts to the heart of any prospect… But the ad is placed in your local papers classifieds section. The response rate to this is basically going to be zero and a massive waste of your advertising dollars.

The smarter thing to do would be to place the ad in a publication read by your target audience. So think of publications such as computer magazines for example.

When you are looking to place your ad, always ask yourself, “Does my ideal client read this publication?” You always want to be turning advertising into profit, that is how you become wealthy and grow your business. Always consider the publication you post your ad in first if you want to maximise your chances of getting a decent response rate.

You Don’t Use Direct Response Copywriting In Your Advertising

At least you are smart and are investing in some kind of paid advertising. Bravo! BUT your ads contain sales copy that is so boring and dry that your customers would rather poke their eyeballs out with a spanner than read your ad.

Your ad needs the following:

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  • A headline that grabs their attention and compels them to read more
  • Compelling body copy packed full of benefits that follows on from the theme set in the headline
  • A strong call to action that gets them to take your desired response whatever it could be.

Obviously there are many specifics that make writing a decent sales offer more compelling than what I have just outlined but that deserves a separate post on its own.

You Aren’t Willing To Invest Money In Your Marketing

I find it astonishing when I hear about business owners complaining they aren’t getting the amount of customers they want, but they also aren’t investing in their marketing. If you aren’t willing to invest in your marketing then you get no sales. It’s really that simple.

Taking some half assed approach to your marketing will get you nowhere. In fact, if you’re going to take that attitude you may as well pack it in now and give up because you’ll never end up creating the business that gives you the life you want. I remember a client of mine who complained how she wasn’t getting enough clients each month. Then I asked her what marketing she did.

She told me she relied purely on referrals and in the past had done brochure drops in her neighbourhood. I was like, “My God, no wonder you aren’t getting enough customers each month!”

However, you need to be investing in the right marketing strategies. My recommendation is to start off with two lead generation methods per month. Test them and see how they perform for your business and target market. Once you hit upon strategies that work well, you can continue to improve upon them and even scale them if necessary.

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You Don’t Have A Sales Funnel

The most successful businesses use sales funnels. If you aren’t using sales funnels in your business then you are missing out on so much money.

A sales funnel really needs to accomplish the following:

  • It needs to educate and inform the prospect
  • It needs to generate leads
  • It needs to make sales

That’s really it. You can have a simple or a complex sales funnel. Simple could be anything from a local plumber using a Google PPC ad that directs the prospect to a landing page and a call to action to call their business, while the next step could be a high converting phone salesperson.

Complex could be anything from a Google PPC or Facebook PPC campaign that directs the prospect through different steps of the funnel that involves landing pages, videos, and email follow up sequences. You need to be using sales funnels for all of your products and services.

Not Following Up

Want to know a sobering statistic? Around 48% of sales people never follow up with a prospect. Isn’t that just insane? Are you making the same mistake when someone contacts your business?

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Not following up means you miss out on so many opportunities it’s not funny. Think about it. Every time someone signs up for a lead gen magnet, every time they call your business to make an inquiry they are basically a lead. They are interested in your business but they are not ready to buy just yet. So what you need to be doing is using this time as an opportunity to build a relationship with them. Nurture them. Educate them. Indoctrinate them and show them why you are an authority in your industry.

Eventually they will buy from you… When they’re ready.

If you are conducting most of your business online then following up is so simple. All you need to do is set up email autoresponder sequences and then just let it go. It does the follow up for you. If you’re an online business, it’s the same. Send your leads a newsletter each month. Send them a promotional brochure each month. You can’t miss out on this opportunity once you generate a new lead.

Conclusion

This is by no means an exhaustive list but they are some big one’s I have noticed so far in my copywriting career that explain why so many businesses are failing with their marketing. Marketing is the lifeblood of your business. If you can’t market what you do effectively then you’ll never get enough customers each month to build the amazing business you want and live the lifestyle you want.

If you want to know more about getting customers then follow the link in my author bio below and you’ll discover 15 proven ways to start getting more customers today.

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Published on September 16, 2020

12 Practical Interview Skills to Help You Land Your Dream Job

12 Practical Interview Skills to Help You Land Your Dream Job

Today, with many companies going remote—at least until there’s a COVID-19 vaccine—technical proficiency is a vital skill for every interviewee to master. You may be asked to interview for a job on Zoom or Microsoft Teams. The way you handle yourself in the online interview (your interview skills) will say much about your ability to work from home efficiently.

Does your workspace look clean or cluttered? Is the area free from noise? Is your home office well lit?

Once hired, you may be asked to organize meetings on Zoom and other platforms. Along with mastering the technology, you will have to learn to follow certain protocols.

Now is the time to get up to speed on your technical skills. Learn which interview skills are needed for the particular job for which you are applying and practice them.

Online learning sites, such as LinkedIn Learning and Udemy, offer courses for free or a nominal membership fee. If you are a DIY type, make use of training videos offered through your particular digital tools.

Additionally, demonstrating that you have these 12 interview skills will help you land your dream job.

1. Organization

When you work in a brick-and-mortar office, some of the organizing is left to others. Your direct supervisor may host a Monday morning quarterback meeting where each worker reports on the progress on their tasks.

When you work from home, much of the organizing will be left up to you. To a much greater extent than before, you will need to develop a schedule and stick to it. Some tasks may be faster to complete from your home office where you don’t have other workers competing for your attention.

Conversely, you may find that some tasks that would have gone quickly in an office seem to take forever from your home computer. Your phone may ring a lot, which can distract you, or you may have kids and a spouse who inadvertently disrupt your schedule.

To do: Set a schedule and stick to it.

To discuss during your interview: Be specific. Point to the interview skill you utilized to create a schedule for a complex work project and followed it.

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2. Flexibility

You set a schedule for the completion of your tasks, but your prospective boss gets their work done between the hours of 2:00 and 8:00 a.m. Your West Coast partners are three hours behind your East Coast partners, and one of your partners lives in England while another lives in Australia.

Feedback and collaboration (see point 3) may need to happen asynchronously. Be the flexible candidate—the person who is willing to occasionally disrupt their schedule for the greater good of the team.

For extra credit: don’t just look up time zones, look up whether they observe Daylight Savings Time.

To do: Be flexible about meeting times.

To discuss during your interview: Highlight a time when you worked on a team where members lived in different time zones. Discuss your processes.

3. Collaboration

As recently as six months ago, before the pandemic raged around the world, collaboration wasn’t quite as essential as it is today. In a remote office setting, collaboration doesn’t just mean working well with others—but actually sharing documents and editing them online on time.

Several cloud-based tools, such as Google Drive, Basecamp, and Trello, enable the type of collaborative teamwork that most companies want today.

To do: Download the correct software and practice using it.

To discuss during your interview: Discuss how you worked remotely with a group. Share how you overcame certain challenges.

4. Poise

Murphy’s Law states, “Anything that can go wrong will go wrong.”

When things do go awry, keeping your wits about you will demonstrate your consummate professionalism under fire. This will show your future bosses that you will be able to work well under the pressures of remote work.

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What could go wrong, you ask? You might be muted without realizing it—your Internet connection may not be robust, your headphones may blip out, your cellphone may ring, Zoom could have an outage. The list goes on and on.

To do: Make sure you have the most up-to-date versions of Skype and Zoom uploaded.

To discuss during your interview: Consider highlighting a time when a project did not go as planned. Demonstrate the interview skills that allowed you to rise to the challenge.

5. Communication

Your ability to handle online communication is one of the top critical skills you will need to thrive in today’s remote workplace. Download Slack if you haven’t already. Get used to toggling to a different form of online communication if one of your tools fails.

When it comes to the preferred format for your online interview, demonstrate proficiency by offering several different options. Give your phone number, Google Chat Hangouts name, and Skype ID.

To do: Familiarize yourself with video conference and online chat tools, such as Slack, Fleep, or Workplace by Facebook.

To discuss during your interview: Be prepared to share the online communication tools you’re using and examples of how you use each one.

6. Good Computer Hygiene

Setting up a backup system for your computer files is one of today’s crucial requirements for working in the digital age. Storing documents that can be shared by team members is also an efficient way to work together on presentations, articles, and reports—although studies show nearly one-third of employees avoid them because of the time it takes to find documents.

Be prepared in your interview to indicate your experience utilizing this technology, describing how you organize and store files using cloud-based collaboration tools. How do you keep track of links and tabs? Do you use Dropbox? Google Docs? Confluence? Others?

To do: Take inventory of the cloud-based document sharing and storage systems you know and use.

To discuss during your interview: Describe the document sharing tools and backup systems you utilize—both for personal protection and professional file sharing.

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7. Proper Meeting Etiquette

Today, presenting yourself virtually has its pros and cons. While you only have to show a professional persona from the waist up (make sure to straighten up your office space behind you), you must boost your energy to show that you’re engaged in the discussion.

Make your voice as upbeat as possible. Have your talking points at the ready and be careful not to ramble on, as long virtual meetings easily become tiresome. Use the mute and chat features to avoid interruptions.

To do: Once you know the meeting platform, make sure you have it mastered before your interview.

To discuss during your interview: Offer to share your screen to show an example of a work project— while at the same time demonstrating your prowess with video conferencing tools.

8. Respecting Feedback

In the age of working remotely, there may not be as many systems in place to obtain feedback (such as yearly performance reviews). Workers may need to ask for feedback, while managers may need to give more feedback than usual as the team adjusts to working off-site. Respecting feedback is on top of the interview skills list that you should learn.

Taking a proactive approach with giving and receiving feedback and incorporating it into your work style is a desirable quality that your employers will note.

To do: Reflect on the positive feedback you’ve received from past employers to bolster your confidence.

To discuss during your interview: Share a time when you received feedback that made you grow in the job. If you’re a manager, share a time when you gave feedback to an employee who needed to better their job performance.

9. Project Management

Staying on task with projects has evolved far past a to-do list, with electronic tools that can track time, manage team workloads, and even do the client billing. While your prospective employer may have its preferred project management program, your experience with any of the various options—whether it’s Basecamp, Teamwork, Smartsheet, or another—will be applicable.

To do: Know which project management software is likely to be used by the industry in which you’re interviewing, and familiarize yourself with its features.

To discuss during your interview: Highlight a project management feature that is particularly useful in helping you excel in your work, and explain how you utilize it.

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10. Staying up to Speed

Employers expect their remote workers to be technically proficient so that technology runs smoothly and doesn’t create work disruptions. Bosses count on remote workers to know enough about their systems to manage them without relying on the help of overworked IT staff.

To do: Make sure you have a fast internet connection and have a back-up plan, such as a second computer or other tethered devices.

To discuss during your interview: Note that you are diligent about keeping your computer and software up to date.

11. Attention to Cybersecurity Issues

“Virus” is a loaded term these days. Spreading a computer virus in your company, however, will not only bring productivity to a halt, but it will also make you a pariah. While working from public places using free Wi-Fi (with uneven security provisions) has waned, in pre-pandemic times, coffee shops accounted for 62 percent of Wi-Fi security breaches.

To do: Keep antivirus software updated and don’t download software without verifying its authenticity.

To discuss during your interview: Emphasize your awareness of cybersecurity risks and your care in taking necessary safety measures.

12. Teamwork

Work relationships now mostly happen in virtual settings, yet employers value team-oriented workers.

Being a part of a team gives you a sense of connection and shared purpose. A well-honed team understands how mutual reliance makes the sum of its parts greater than when individuals act on their own, improving the end product.

To do: Take stock of your attributes as a team player and where you can cultivate skills that will enable you to work more collaboratively.

To discuss during your interview: Inquire about the company’s culture and how it encourages a sense of community despite working remotely.

Final Thoughts

Preparing for remote positions available in today’s job market will mean honing your interview skills to highlight your technical abilities as well as your adaptability. By adhering to these To-Do’s and perfecting your online interview skills and charisma, you will rise above the competition and win over any prospective employer.

More Tips to Improve Your Interview Skills

Featured photo credit: Christina @ wocintechchat.com via unsplash.com

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