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6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers

6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers

The question of why marketing fails is a very broad one. In short, there is no ONE stop answer to this question.

There are many answers to it because it is so varied. However, you know how important marketing is to the success of your business. Without marketing you get no sales.

If you are marketing your business at the moment but still can’t get more customers then there are numerous explanations why. I have listed some of the most common reasons below and what you can do today to fix them and hopefully start seeing better results.

Your Offer Is Boring

No one is going to take you up on your offer if it’s boring. Imagine going on a date with someone who is boring, who talks about utter rubbish like her makeup, shopping, that is what a boring offer is like. Your offer needs to be compelling.

What makes a compelling offer? It’s one filled with benefits. It’s one that a prospect feels compelled to respond to. Look at your current offers. Are they truly amazing? Would you respond to it if you had your prospects problem?

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You Are Advertising But In The Wrong Publications

Imagine that you are selling a computer software product. You hire an amazing copywriter, a copywriter who can write sizzling copy that cuts to the heart of any prospect… But the ad is placed in your local papers classifieds section. The response rate to this is basically going to be zero and a massive waste of your advertising dollars.

The smarter thing to do would be to place the ad in a publication read by your target audience. So think of publications such as computer magazines for example.

When you are looking to place your ad, always ask yourself, “Does my ideal client read this publication?” You always want to be turning advertising into profit, that is how you become wealthy and grow your business. Always consider the publication you post your ad in first if you want to maximise your chances of getting a decent response rate.

You Don’t Use Direct Response Copywriting In Your Advertising

At least you are smart and are investing in some kind of paid advertising. Bravo! BUT your ads contain sales copy that is so boring and dry that your customers would rather poke their eyeballs out with a spanner than read your ad.

Your ad needs the following:

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  • A headline that grabs their attention and compels them to read more
  • Compelling body copy packed full of benefits that follows on from the theme set in the headline
  • A strong call to action that gets them to take your desired response whatever it could be.

Obviously there are many specifics that make writing a decent sales offer more compelling than what I have just outlined but that deserves a separate post on its own.

You Aren’t Willing To Invest Money In Your Marketing

I find it astonishing when I hear about business owners complaining they aren’t getting the amount of customers they want, but they also aren’t investing in their marketing. If you aren’t willing to invest in your marketing then you get no sales. It’s really that simple.

Taking some half assed approach to your marketing will get you nowhere. In fact, if you’re going to take that attitude you may as well pack it in now and give up because you’ll never end up creating the business that gives you the life you want. I remember a client of mine who complained how she wasn’t getting enough clients each month. Then I asked her what marketing she did.

She told me she relied purely on referrals and in the past had done brochure drops in her neighbourhood. I was like, “My God, no wonder you aren’t getting enough customers each month!”

However, you need to be investing in the right marketing strategies. My recommendation is to start off with two lead generation methods per month. Test them and see how they perform for your business and target market. Once you hit upon strategies that work well, you can continue to improve upon them and even scale them if necessary.

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You Don’t Have A Sales Funnel

The most successful businesses use sales funnels. If you aren’t using sales funnels in your business then you are missing out on so much money.

A sales funnel really needs to accomplish the following:

  • It needs to educate and inform the prospect
  • It needs to generate leads
  • It needs to make sales

That’s really it. You can have a simple or a complex sales funnel. Simple could be anything from a local plumber using a Google PPC ad that directs the prospect to a landing page and a call to action to call their business, while the next step could be a high converting phone salesperson.

Complex could be anything from a Google PPC or Facebook PPC campaign that directs the prospect through different steps of the funnel that involves landing pages, videos, and email follow up sequences. You need to be using sales funnels for all of your products and services.

Not Following Up

Want to know a sobering statistic? Around 48% of sales people never follow up with a prospect. Isn’t that just insane? Are you making the same mistake when someone contacts your business?

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Not following up means you miss out on so many opportunities it’s not funny. Think about it. Every time someone signs up for a lead gen magnet, every time they call your business to make an inquiry they are basically a lead. They are interested in your business but they are not ready to buy just yet. So what you need to be doing is using this time as an opportunity to build a relationship with them. Nurture them. Educate them. Indoctrinate them and show them why you are an authority in your industry.

Eventually they will buy from you… When they’re ready.

If you are conducting most of your business online then following up is so simple. All you need to do is set up email autoresponder sequences and then just let it go. It does the follow up for you. If you’re an online business, it’s the same. Send your leads a newsletter each month. Send them a promotional brochure each month. You can’t miss out on this opportunity once you generate a new lead.

Conclusion

This is by no means an exhaustive list but they are some big one’s I have noticed so far in my copywriting career that explain why so many businesses are failing with their marketing. Marketing is the lifeblood of your business. If you can’t market what you do effectively then you’ll never get enough customers each month to build the amazing business you want and live the lifestyle you want.

If you want to know more about getting customers then follow the link in my author bio below and you’ll discover 15 proven ways to start getting more customers today.

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5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader 6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers 3 Reasons Why Your Marketing Strategy Sucks How To Instantly Double, Even Triple Response Rates To Your Advertising 10 Mindsets About Wealth All Billionaires Share

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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