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6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers

6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers

The question of why marketing fails is a very broad one. In short, there is no ONE stop answer to this question.

There are many answers to it because it is so varied. However, you know how important marketing is to the success of your business. Without marketing you get no sales.

If you are marketing your business at the moment but still can’t get more customers then there are numerous explanations why. I have listed some of the most common reasons below and what you can do today to fix them and hopefully start seeing better results.

Your Offer Is Boring

No one is going to take you up on your offer if it’s boring. Imagine going on a date with someone who is boring, who talks about utter rubbish like her makeup, shopping, that is what a boring offer is like. Your offer needs to be compelling.

What makes a compelling offer? It’s one filled with benefits. It’s one that a prospect feels compelled to respond to. Look at your current offers. Are they truly amazing? Would you respond to it if you had your prospects problem?

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You Are Advertising But In The Wrong Publications

Imagine that you are selling a computer software product. You hire an amazing copywriter, a copywriter who can write sizzling copy that cuts to the heart of any prospect… But the ad is placed in your local papers classifieds section. The response rate to this is basically going to be zero and a massive waste of your advertising dollars.

The smarter thing to do would be to place the ad in a publication read by your target audience. So think of publications such as computer magazines for example.

When you are looking to place your ad, always ask yourself, “Does my ideal client read this publication?” You always want to be turning advertising into profit, that is how you become wealthy and grow your business. Always consider the publication you post your ad in first if you want to maximise your chances of getting a decent response rate.

You Don’t Use Direct Response Copywriting In Your Advertising

At least you are smart and are investing in some kind of paid advertising. Bravo! BUT your ads contain sales copy that is so boring and dry that your customers would rather poke their eyeballs out with a spanner than read your ad.

Your ad needs the following:

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  • A headline that grabs their attention and compels them to read more
  • Compelling body copy packed full of benefits that follows on from the theme set in the headline
  • A strong call to action that gets them to take your desired response whatever it could be.

Obviously there are many specifics that make writing a decent sales offer more compelling than what I have just outlined but that deserves a separate post on its own.

You Aren’t Willing To Invest Money In Your Marketing

I find it astonishing when I hear about business owners complaining they aren’t getting the amount of customers they want, but they also aren’t investing in their marketing. If you aren’t willing to invest in your marketing then you get no sales. It’s really that simple.

Taking some half assed approach to your marketing will get you nowhere. In fact, if you’re going to take that attitude you may as well pack it in now and give up because you’ll never end up creating the business that gives you the life you want. I remember a client of mine who complained how she wasn’t getting enough clients each month. Then I asked her what marketing she did.

She told me she relied purely on referrals and in the past had done brochure drops in her neighbourhood. I was like, “My God, no wonder you aren’t getting enough customers each month!”

However, you need to be investing in the right marketing strategies. My recommendation is to start off with two lead generation methods per month. Test them and see how they perform for your business and target market. Once you hit upon strategies that work well, you can continue to improve upon them and even scale them if necessary.

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You Don’t Have A Sales Funnel

The most successful businesses use sales funnels. If you aren’t using sales funnels in your business then you are missing out on so much money.

A sales funnel really needs to accomplish the following:

  • It needs to educate and inform the prospect
  • It needs to generate leads
  • It needs to make sales

That’s really it. You can have a simple or a complex sales funnel. Simple could be anything from a local plumber using a Google PPC ad that directs the prospect to a landing page and a call to action to call their business, while the next step could be a high converting phone salesperson.

Complex could be anything from a Google PPC or Facebook PPC campaign that directs the prospect through different steps of the funnel that involves landing pages, videos, and email follow up sequences. You need to be using sales funnels for all of your products and services.

Not Following Up

Want to know a sobering statistic? Around 48% of sales people never follow up with a prospect. Isn’t that just insane? Are you making the same mistake when someone contacts your business?

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Not following up means you miss out on so many opportunities it’s not funny. Think about it. Every time someone signs up for a lead gen magnet, every time they call your business to make an inquiry they are basically a lead. They are interested in your business but they are not ready to buy just yet. So what you need to be doing is using this time as an opportunity to build a relationship with them. Nurture them. Educate them. Indoctrinate them and show them why you are an authority in your industry.

Eventually they will buy from you… When they’re ready.

If you are conducting most of your business online then following up is so simple. All you need to do is set up email autoresponder sequences and then just let it go. It does the follow up for you. If you’re an online business, it’s the same. Send your leads a newsletter each month. Send them a promotional brochure each month. You can’t miss out on this opportunity once you generate a new lead.

Conclusion

This is by no means an exhaustive list but they are some big one’s I have noticed so far in my copywriting career that explain why so many businesses are failing with their marketing. Marketing is the lifeblood of your business. If you can’t market what you do effectively then you’ll never get enough customers each month to build the amazing business you want and live the lifestyle you want.

If you want to know more about getting customers then follow the link in my author bio below and you’ll discover 15 proven ways to start getting more customers today.

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Last Updated on November 5, 2020

Why You Have the Fear of Failure (And How to Overcome It)

Why You Have the Fear of Failure (And How to Overcome It)

Nobody enjoys failing. Fear of failure can be so strong that avoiding failure eclipses the motivation to succeed. Insecurity about doing things incorrectly causes many people to unconsciously sabotage their chances for success.

Fear is part of human nature. As an entrepreneur, I faced this same fear. My ego and identity became intertwined with my work, and when things didn’t go as planned, I completely shut down. I overcame this unhealthy relationship with fear, and I believe that you can, too.

Together we’ll examine how you can use failure to your advantage instead of letting it run your life. We’ll also look at how to overcome fear of failure so that you can enjoy success in your work and life.

What Is Fear of Failure?

If you are afraid of failure, it will cause you to avoid potentially harmful situations.

Fear of failure keeps you from trying, creates self-doubt, stalls progress, and may lead you to go against your morals.

What causes a fear of failure? Here are the main reasons why fear of failing exists:

Patterns From Childhood

Hyper-critical adults cause children to internalize damaging mindsets.[1] They establish ultimatums and fear-based rules. This causes children to feel the constant need to ask for permission and reassurance. They carry this need for validation into adulthood.

Perfectionism

Perfectionism is often at the root of a fear of failure.[2] For perfectionists, failure is so terrible and humiliating that they don’t try. Stepping outside your comfort zone becomes terrifying.

Over-Personalization

The ego may lead us to over-identify with failures. It’s hard to look beyond failure at things like the quality of the effort, extenuating circumstances, or growth opportunities.[3]

False Self-Confidence

People with true confidence know they won’t always succeed. A person with fragile self-confidence avoids risks. They’d rather play it safe than try something new.[4]

How the Fear of Failure Holds You Back

Unhealthy Organization Culture

Too many organizations today have cultures of perfection: a set of organizational beliefs that any failure is unacceptable. Only pure, untainted success will do.

Imagine the stress and terror in an organization like that. The constant covering up of the smallest blemishes. The wild finger-pointing as everyone tries to shift the blame for the inevitable messes onto someone else. The lying, cheating, falsification of data, and hiding of problems—until they become crises that defy being hidden any longer.

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Miss out on Valuable Opportunities

If some people fail to reach a complete answer because of the lure of some early success, many more fail because of their ego-driven commitment to what worked in the past. You often see this with senior people, especially those who made their names by introducing some critical change years ago.

They shy away from further innovation, afraid that this time they might fail, diminishing the luster they try to keep around their names from past triumph.

Besides, they reason, the success of something new might even prove that those achievements they made in the past weren’t so great after all. Why take the risk when you can hang on to your reputation by doing nothing?

Such people are so deeply invested in their egos and the glories of their past that they prefer to set aside opportunities for future glory rather than risk even the possibility of failure.

High Achievers Become Losers

Every talent contains an opposite that sometimes turns it into a problem. Successful people like to win and achieve high standards. This can make them so terrified of failure that it ruins their lives. When a positive trait, like achievement, becomes too strong in someone’s life, it’s on the way to becoming a major obstacle.

Achievement is a powerful value for many successful people. They’ve built their lives on it. They achieve at everything they do: school, college, sports, the arts, hobbies, work. Each fresh achievement adds to the power of the value in their lives.

Gradually, failure becomes unthinkable. Maybe they’ve never failed yet in anything that they’ve done, so they have no experience of rising above it. Failure becomes the supreme nightmare: a frightful horror they must avoid at any cost.

The simplest way to do this is never to take a risk, stick rigidly to what you know you can do, protect yourself, work the longest hours, double and triple check everything, and be the most conscientious and conservative person in the universe.

If constant hard work, diligence, brutal working schedules and harrying subordinates won’t ward off the possibility of failing, use every other possible means to to keep it away. Falsify numbers, hide anything negative, conceal errors, avoid customer feedback, constantly shift the blame for errors onto anyone too weak to fight back.

Loss of Creativity

Over-achievers destroy their own peace of mind and the lives of those who work for them. People too attached to “goodness” and morality become self-righteous bigots. Those whose values for building close relationships become unbalanced slide into smothering their friends and family with constant expressions of affection and demands for love in return.

Everyone likes to succeed. The problem comes when fear of failure is dominant, when you can no longer accept the inevitability of making mistakes, nor recognize the importance of trial and error in finding the most creative solution.

The more creative you are, the more errors you are going to make. Deciding to avoid the errors will destroy your creativity, too.

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Balance counts more than you think. Some tartness must season the sweetest dish. A little selfishness is valuable even in the most caring person. And a little failure is essential to preserve everyone’s perspective on success.

We hear a lot about being positive. Maybe we also need to recognize that the negative parts of our lives and experience have just as important a role to play in finding success, in work, and in life.

How to Overcome Fear of Failure (Step-by-Step)

1. Figure out Where the Fear Comes From

Ask yourself what the root cause of your negative belief could be.[5] When you look at the four main causes for a fear of failure, which ones resonate with you?

Write down where you think the fear comes from, and try to understand it as an outsider.

If it helps, imagine you’re trying to help one of your best friends. Perhaps your fear stems from something that happened in your childhood, or a deep-seated insecurity.

Naming the source of the fear takes away some of its power.

2. Reframe Beliefs About Your Goal

Having an all or nothing mentality leaves you with nothing sometimes. Have a clear vision for what you’d like to accomplish but include learning something new in your goal.

If you always aim for improvement and learning, you are much less likely to fail.[6]

At Pixar, people are actually encouraged to “fail early and fail fast.”[7] They encourage experimentation and innovation so that they can stay on the cutting edge. That mindset involves failure, but as long as they achieve their vision of telling great stories, all the stumbling blocks are just opportunities to grow.

3. Learn to Think Positive

In many cases, you believe what you tell yourself. Your internal dialogue affects how you react and behave.

Our society is obsessed with success, but it’s important to recognize that even the most successful people encounter failure.

Walt Disney was once fired from a newspaper because they thought he lacked creativity. He went on to found an animation studio that failed. He never gave up, and now Disney is a household name.

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Steve Jobs was also once fired from Apple before returning as the face of the company for many years. [8]

If Disney and Jobs had believed the negative feedback, they wouldn’t have made it.

It’s up to you to notice your negative self talk and identify triggers[9]. Replace negative thoughts with positive facts about yourself and the situation. You’ll be able to create a new mental scripts that you can reach for when you feel negativity creeping in. The voice inside your head has a great effect on what you do.

How To Be A Positive Thinker: Positivity Exercises, Affirmations, & Quotes

    4. Visualize all Potential Outcomes

    Uncertainty about what will happen next is terrifying. Take time to visualize the possible outcomes of your decision. Think about the best and worst-case scenarios. You’ll feel better if you’ve already had a chance to mentally prepare for what could happen.

    Fear of the unknown might keep you from taking a new job. Weigh the pros and cons, and imagine potential successes and failures in making such a life-altering decision. Knowing how things could turn out might help you get unstuck.

    5. Look at the Worst-Case Scenario

    There are times when the worst case could be absolutely devastating. In many cases, if something bad happens, it won’t be the end of the world.

    It’s important to define how bad the worst case scenario is in the grand scheme of your life. Sometimes, we give situations more power than they deserve. In most cases, a failure is not permanent.

    For example, when you start a new business, it’s bound to be a learning experience. You’ll make decisions that don’t pan out, but often that discomfort is temporary. You can change your strategy and rebound. Even in the worst case scenario, if the perceived failure led to the end of that business, it might be the launching point for something new.

    6. Have a Backup Plan

    It never hurts to have a backup plan. The last thing you want to do is scramble for a solution when the worst has happened. The old adage is solid wisdom:

    “Hope for the best, prepare for the worst.”

    Having a backup plan gives you more confidence to move forward and take calculated risks.

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    Perhaps you’ve applied for a grant to fund an initiative at work. In the worst-case scenario, if you don’t get the grant, are there other ways you could get the funds?

    There are usually multiple ways to tackle a problem, so having a backup is a great way to reduce anxiety about possible failure.

    7. Learn From Whatever Happens

    Things may not go the way you planned, but that doesn’t automatically mean you’ve failed. Learn from whatever arises.[10] Even a less than ideal situation can be a great opportunity to make changes and grow.

    “Sometimes you win, sometimes you learn.”

    Dig deep enough, and you’re bound to find the silver lining. When you’ve learned that “failure” is an opportunity for growth instead of a death sentence, you conquer the fear of failure.

    For more tips on how to overcome fear of failure, check out the video below:

    Final Thoughts

    To overcome fear of failure, we can start by figuring out where it comes from and reframing the way we feel about failure. When failure is a chance for growth, and you’ve looked at all possible outcomes, it’s easier to overcome fear.

    Stay positive, have a backup plan, and learn from whatever happens. Your failures will be sources of education and inspiration rather than humiliation.

    “I have not failed. I’ve just found 10,000 ways that won’t work.” -Thomas A. Edison

    Failures can be blessings in disguise. Go boldly in the direction of your dreams and long-term goals.

    More Tips for Conquering Fear

    Featured photo credit: Patrick Hendry via unsplash.com

    Reference

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