Advertising
Advertising

5 SEO Predictions For 2016

5 SEO Predictions For 2016

As an industry that is so predicated on technology, it should come as no surprise that SEO is constantly changing and in a state of ‘permaflux’. Many SEO best practices from only a few years ago would be marketing suicide for any website today. In the past decade we’ve heard SEO proclaimed ‘dead’ about a million times, we’ve seen tools come and go and we’ve survived countless algorithm updates. At this point it’s probably safe to say that SEO as an industry isn’t going anywhere but if history is any indication, we’re in for a wild ride.

So what can we expect for 2016? Here are some of the leading predictions on what we should expect over the next year or so. Take heed and prepare for the coming storm!

1. Mobile Will Continue to Dominate

Mobile has gradually been gaining dominance since Apple first unveiled the iPhone 1. It’s only more recently though that mobile devices have officially overtaken desktop computers as the most popular way to get online.

Advertising

Speculators tell us that this is set to continue even more so, which is why it’s absolutely necessary to ensure your website or blog is perfectly optimized for smaller displays. Google has practically screamed at us regarding the importance of this factor, going as far as to develop their own ‘Mobile-Friendly Test’ to help us check our sites meet the criteria.

2. Voice Search and Structured Data

Tying in with the increasing prominence of mobile search, is the growing importance of ‘voice search’. People don’t like searching Google by typing when they’re on the move, which means they’re now much more likely to simply ask Siri, Google Now or Cortana to find what they’re looking for.

This has already brought about subtle-yet-profound changes in the way that search works. Structured data and ‘rich snippets’ are increasingly growing important as Google and other search engines attempt to directly answer questions by understanding the content they retrieve. Now approximately 19% of queries provide direct answers or rich snippets.

Advertising

This has some serious implications for the industry as a whole but in the short term, this means you’d better start including that structured data in your site. You might not like the idea of Google using your information without referring visitors but it’s better than being left out of the loop entirely!

3. Local SEO Will be More Important Than Ever

Local SEO has always been important but in 2016 it will be more important than ever. As competition grows on the web, going local will offer one of the best ways to find your audience in a sea of other results. Local search has clear synergy with mobile search and voice search, and Google’s recent Pigeon update has demonstrated their commitment to this aspect. Make sure you’re ready by staying on top of your local SEO with smart keywords, up-to-date Google Maps information and even app integration (Google now uses data from mobile applications and shows that in search results).

4. SEO Will ‘Merge’ With Other Forms of Digital Marketing

Those who have been paying attention should recognize that the very way you describe SEO has changed in recent times. SEO is very often synonymous now with ‘content marketing’, which says a lot about the emphasis that Google is now putting on high quality content.
At the same time, a good SEO campaign needs to incorporate social media elements, to help build organic links and to benefit directly from the likes of Google+.

Advertising

In other words, SEO doesn’t really stand on its own anymore. What’s more likely is that we’ll see companies offering ‘Digital Marketing Services’ that encompass all these elements, with the delineation become less and less of a factor.

5. Bing Will Offer Rising Competition

Microsoft’s Bing has been building momentum as a serious competitor to Google for some time now and a number of key moves on Microsoft’s part mean this is only likely to continue.

For starters, Bing is integrated with Cortana which in turn is now packaged with Windows on PC and mobile. Xbox will also be benefiting from voice search via Cortana and Bing, while recent successes in the hardware department have also helped Microsoft to gain more of a foothold. With Google making some unpopular moves, Bing may just offer a viable alternative for discerning users.

Advertising

So there you have it: the near future as most pundits see it. Ready yourself!

Featured photo credit: Johny Blaze via flickr.com

More by this author

Josh MacDonald

Internet Entrepreneur

guy friend 8 Ways to Judge If Your Girlfriend’s Male Friend Is Actually a Friend 5 Reasons Why Random People Follow You On Social Media Google Organic Search 2017 CTR 5 SEO Tips To Help Your Blog Grow In 2017 5 Ways to Get Your Degree for Free 5 Things to Look for in a Potential Roommate or Tenant

Trending in Technology

1 11 Google Chrome Apps and Features to Help You Get More Done with Less Effort 2 Transform Your Memories: 10 Best Photo Editing Apps 3 5 Killer Online Journal Tools That Make Journaling Easier and More Fun 4 10 Best Task List Apps Out There for Getting Stuff Done 5 20 Google Search Tips to Use Google More Efficiently

Read Next

Advertising
Advertising

Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

Advertising

  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

Advertising

Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

Advertising

Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

Advertising

There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

Read Next