We’re a world of shoppers. We like to keep up with the latest trends. But do we ever really think about what damage our shopping habits are having on the planet? Do we ever stop to think how buying that $10 dollar t shirt has affected the person making it? We’ve become accustomed to fast fashion that’s extremely accessible and cheap. But it comes at such a greater cost to others. Think of who made that shirt, how much they were paid, and their working conditions. It’s a subject we simply cannot ignore any longer.
But things are changing. Slowly but surely. There’s a load of amazing fashion brands out there that are upping their game and helping to change the face of fashion. These are the brands that value sustainability, ethics and helping others as their main ethos. Whether it be through sourcing sustainable materials or donating profits to charity, these brands are making changes. So next time you go shopping for a new tee, pair of glasses or even shoes, check out these amazing companies that are giving back:
1. Ivory Ella
Ivory Ella is a fashion brand which donates a portion of their profits to help the elephants. 10% of your purchase goes straight to savetheelephants.org which aids the research, prevention and awareness of the ivory trade. The brand has currently raised over $1,081,899 dollars, impressive huh! Delivery is currently only available within the U.S but the brand say they will be opening up to international orders soon. I hope so because I’ve got my eye on this cute necklace!
2. ASOS Africa
ASOS are the e-commerce giants of fashion, and home to hundreds of amazing brands. It’s no surprise then that they introduced a line that appeals to those with more ethical values when it comes to their clothing. ASOS has now released eleven collaborations with SOKO, Kenya. Proceeds from the collection help to boost the workforce, which is predominantly women, enabling them to afford schooling for their children. Their latest range is currently on sale!
Selling great quality basics, Elagantees is on a mission to employ 500 women from Nepal to manufacture their clothing. So why Nepal? Sex trafficking is a huge problem there, and thanks to the Nepali Rescue Project, over 20,000 women victims were returned last year. Help to fight the trafficking by supporting this brand and their mission to put a stop to human sex trafficking and get more Nepal women into legitimate work.
This is one that will be on most people’s radar, but also one that is definitely worth mentioning! Toms has pioneered the way as a sustainable, giving brand. Their unique business model works on a ‘one for one’ basis. For every pair of shoes Toms sell, they donate a pair to someone in need. So next time you want a guilt free pair of casual shoes, you know where to head. You can find out more about the brands incredible charity work here.
5. People Tree
Sustainable clothing and fair-trade fashion are what stands at the heart of UK brand People Tree. They aim for their supply chain to be 100% ethical and fair trade. People Tree collaborate with groups such as the Bombolulu workshop which empowers physically disabled people. People Tree also partner with a group in Nepal, which provides jobs for more than 2,500 women. Check out their latest Eco Edit.
6. Miki Moko
Miki Moko is a relatively new fashion glasses brand. They operate with a unique business model where the customer chooses the price they want to pay for their frames. Pretty cool huh? From the chosen price, 50% of that goes straight to charity! Miko Moko currently supports the Nepal Youth Foundation which helps to rescue indentured girls and return them to their families. The brand has loads of fashionable prescription glasses online but these are my personal favourite!
Sevenly is an apparel brand which ‘exists to bring funding and awareness to the world’s greatest causes’ now if that’s not a reason to buy a new tee, what is? Each week Sevenly supports a different cause, and you can even see how much has been raised on the live homepage counter! Check out the brands new arrivals section which is updated regularly.
Known for their amazing collection of bags, FEED was founded in 2007 with the simple idea of creating a brand that could engage in fighting world hunger. Just one of their Feed Kenya Bags can provide 370 school meals for children in Kenya. So far, the brand have provided an outstanding 87,683,710 meals.
It’s a good sign when the high street notices and adopts the call for sustainable fashion. The H&M conscious collections feature garments used from organic materials which support sustainability. Prices still reflect H&M’s affordable fashion, but without sacrificing the planet. This jumper is a must have for autumn!
For unique Fairtrade jewelry, Made is your answer. Each piece is hand crafted by artisans, dedicated to using environmentally friendly materials. Sustainability is important to Made and they extensively use reclaimed metals. Investing in employees is also extremely important to the brand, they employ over 60 men and women from developing communities in Kenya. They’ve also collaborated with some pretty big names, Tommy Hilfiger, Louis Vuitton and Topshop to name a few. The dainty trio necklace is top of my wish list!
So what are you waiting for? It’s time to get shopping! It’s helping a good cause after all…
Featured photo credit: Feed Projects via feedprojects.com