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Guidelines for Your Online Business

Guidelines for Your Online Business
Starting an online business may be tricky, especially if you have no experience doing so, no technological background and no acquaintances to give you valuable advice. However, it doesn’t mean that you can’t pull it off if you apply enough effort – and here are five basic recommendations that will help you steer clear of the most common mistakes.

1. Define Your Audience

It is the single most important thing you have to do as a would-be online entrepreneur. Trying to be everything for everyone never works – which means that you have to know your target audience really well and sell something this audience is going to be interested in. The rest of your marketing strategy – how your website looks, what your prices are, how you advertise – will depend on this one factor.

2. Choose Your Web Hosting Provider Carefully

Ask any specialist “What is the most important aspect of a business website?” and you will invariably receive the answer that most find surprising. It is not the design or usability, not even its usefulness to the client – it is the quality of its hosting. Your online store may have the best stock in your market segment, it may be designed in a way that will make visitors buy from you even if they didn’t intend to…but if it is constantly down, slow, or unstable, you simply won’t get visitors. It doesn’t even have to be expensive – these days it isn’t that hard to find cheap cloud hosting – but make sure the hosting provider you choose is reliable.

3. Hire a Decent Designer

Another thing you should never do as an aspiring online entrepreneur is treat the design of your website as an afterthought. How your website looks and how well it is suited to meeting the client’s requirements is the first thing he or she notices when visiting it. Few visitors will put up with ugly design, inconveniences and other mistakes that could have been easily avoided if you hired an expert.

4. Concentrate on Mobile

The time when website owners could treat people who used mobile devices as an insignificant part of their potential clientele are gone. The smartphone market exploded in the course of several short years, and today those who browse using their mobile devices are more numerous than those who only use PCs. And don’t forget that there is an ever-increasing number of those who surf the Internet almost exclusively via smartphones.

All this means that your website simply has to be optimized to mobile devices. If you don’t do it, you are horribly behind the times – nowadays mobile friendliness is even considered a factor in search engine ranking.

5. Establish Social Media Presence

In order to do business, you will have to let people know about yourself. To do this, you’ll have to advertise – but most methods of conventional advertising are closed to small-time entrepreneurs as they are too expensive and limited in effectiveness. Luckily, there are always social networks where you can do your advertising for free (if you do it yourself) or for a reasonable fee (if you hire someone). In the current business climate, a cleverly designed social media campaign may turn out to be much more effective than a TV ad in prime time.

And remember – once you start building a following, engage! There’s a reason it’s called social media. The more social you get, the more your audience will keep coming back for more.

So be sure to keep these five things in mind. Include the solution to these problems in your first-priority plans, prepare everything before setting out – and your chances of success will increase tenfold.

Featured photo credit: Computer!/Hillyne2000 via flickr.com

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Last Updated on April 3, 2019

How to Nix Your Credit Card Debt in Less Than 3 Years

How to Nix Your Credit Card Debt in Less Than 3 Years

Debt is never a fun thing to be in. But, there are many actions that you can take that will help you rid yourself of the burden of debt once and for all.

By coming up with a set plan, eliminating your debt can feel much easier than constantly thinking about it.

This post will provide some tips on how you can do this to help you nix your credit card debt in less than 3 years.

Hint: there are ways that are easier than you think.

1. Consider Consolidating Multiple Credit Cards If Possible

This may not be applicable to you, but if you have multiple cards – it is something to consider. Keeping up with multiple bills is time consuming.

It will depend on the balance you have on each. Consolidate ones you can but do not do it to the point that you get too close to the maximum limit. Also, it is ideal to pick the card with the lower interest rate.

Consider if there are any fees or alternatively, rewards, with transferring a balance to another card. Watch out for fees. Note that some cards offer rewards for transferring a balance to them. This is extra cash that can help go towards paying off your debt.

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Having one or two cards can make nixing your debt much simpler than keeping up with the balance of a bunch of cards. Keeping track of paying the minimum towards a bunch of cards is time consuming. Spend the time to consolidate instead to make the overall process simpler going forward.

My tip: Have one main credit card. Have a second one that you use for necessities – such as groceries or gas – that offers rewards for those purchases (a lot of cards do) and set the second one on auto-pay. You should be able to pay off a smaller amount on auto-pay if it is a necessity. If you think you cannot, then you may need to cut down a lot on expenses.

Why do I suggest doing this? Having one thing set to auto-pay is one less thing to think about. One less thing to waste time on. Same idea with consolidating to one main card. Tracking down too many is a hassle.

2. Try to Pay the Full Balance You Spent Each Month at the Very Least

You need to pay off the amount you are spending each month when that bill comes in. This is the amount you spent THAT month.

Do not let the debt keep accruing while you work on paying any unpaid debt that has accrued. It will become a never-ending battle. Try as best as you can to be current on paying for each month’s expenses when that month’s bill comes out.

If this is a strain, consider why. You may need to cut expenses. Or you may need to consider other cards. Or look at where this money is going.

3. Pay Extra When You Can – Every Small Amount Counts

This cannot be emphasized enough. If you are looking at a lot of credit card debt, it can look daunting, but each extra amount that you can put towards the debt will really add up – no matter how small it is.

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It does not just reduce the principal amount that you have left to pay off, but it reduces the amount that is collecting interest. You will always save money with that reduced interest.

4. Create a Plan on How to Pay Extra

Back to the main point, having this plan is giving you one less thing to think about.

This plan should be a plan that works for you. If it does not work for you, your spending habits, and your views on debt, then it will not be an effective plan.

For instance, if a set plan of an extra $50 (or another amount that you know you can afford) works for you, then do that. Set that aside every month and pay that extra amount. Treat it like a bill. Choose an amount that works for you and pay it like clockwork as though it was a bill you had to pay each month.

Little amounts will not nix it entirely, but they will help tackle it and having a set plan can make it less of a chore. Creating a new plan of how much to put towards it each month is an unnecessary added stress.

5. Cut out Costs for Services You Do Not Use

If you are signed up for subscriptions that you do not use because of some free trial or for some other reason, cut it out. Your overall financial position will look better.

In turn, that will make cutting your credit card debt easier. Look at your statements to find these expenses. If you do not use them, you may forget you are paying some unnecessary amount each month. Cutting it out can really add up in savings that you can put towards other needed expenses.

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6. Get Aggressive About It

Consider these points:

Depending on the interest and the level of debt, you may need to give up a few indulgences. For example, instead of ordering delivery or going out to eat, cook at home. Everything adds up.

Other things may be more of a sacrifice. It may be a trip you wanted to go on, or a daily latte habit you’ve picked up. In these instances, consider how important it is to you and if it’s worth the sacrifice. And if it is a costly expense, think whether you can wait to indulge.

Cutting an extravagant expense can really help make a dent in your overall debt. Try not to add to debt when you are trying to pay it off. It will be a never-ending battle. Make it less of a battle with these tips and it will feel easier.

Bottom line: Do what you can to make this process easier for you. Implement steps that do this. It takes time now, but will help overall. Also, keep track of your spending and paying down of your debts. Which is the next point.

7. Reevaluate Your Progress at Set Intervals

Doing a regular check-in can help you see your efforts pay off or maybe indicate that you need to give this a bit more effort. If you check every 3-6 months, it will not feel so much like a chore or feel so daunting.

By doing this, you will be able to better understand your progress and perhaps readjust your plan. Bonus: if you see it pay off, it will feel great to do this check-in. You will get there.

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Finally (and most importantly)…

8. Keep Trying

Do not get discouraged. Pushing it off will make it worse. Just keep trying.

Once your debt becomes lower, each monthly payment will reduce the balance more. Why? You are paying less towards interest. It will be a snowball effect eventually and it will become much easier to manage. Just get to that point. And know once you do, it will feel easier and motivating.

Start Knocking out Your Debt Today

The best way to eliminate debt is to get started right away. Begin by implementing the above steps and watch your debt just melt away. Try out some of the above strategies and see what works best for you. Soon you’ll be on your way to a debt free life.

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Featured photo credit: Pexels via pexels.com

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